[{"id":7188,"link":"https:\/\/1point.kr\/blog\/insights\/performance-marketing-kpi\/","name":"performance-marketing-kpi","thumbnail":{"url":"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/05\/01_\uc378\ub124\uc77c-10.png","alt":"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI, \uc81c\ub300\ub85c \uc124\uacc4\ud558\ub294 \ubc95"},"title":"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI, \uc81c\ub300\ub85c \uc124\uacc4\ud558\ub294 \ubc95","author":{"name":"One Point","link":"https:\/\/1point.kr\/blog\/author\/subin-kim\/"},"date":"6\uc6d4 5, 2026","dateGMT":"2026-06-05 01:16:00","modifiedDate":"2026-05-25 22:22:51","modifiedDateGMT":"2026-05-25 13:22:51","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/1point.kr\/blog\/insights\/\" rel=\"category tag\">\ub9c8\ucf00\ud305 \ub178\ud558\uc6b0<\/a>","space":"<a href=\"https:\/\/1point.kr\/blog\/insights\/\" rel=\"category tag\">\ub9c8\ucf00\ud305 \ub178\ud558\uc6b0<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/1point.kr\/blog\/tag\/ctr-cpc-cpa\/' rel='post_tag'>CTR CPC CPA<\/a><a href='https:\/\/1point.kr\/blog\/tag\/kpi-%ec%84%a4%ea%b3%84\/' rel='post_tag'>KPI \uc124\uacc4<\/a><a href='https:\/\/1point.kr\/blog\/tag\/roas-%ea%b3%84%ec%82%b0\/' rel='post_tag'>ROAS \uacc4\uc0b0<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ea%b4%91%ea%b3%a0-%ec%84%b1%ea%b3%bc-%ec%a7%80%ed%91%9c\/' rel='post_tag'>\uad11\uace0 \uc131\uacfc \uc9c0\ud45c<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a7%88%ec%bc%80%ed%8c%85-kpi-%eb%aa%a9%ed%91%9c\/' rel='post_tag'>\ub9c8\ucf00\ud305 KPI \ubaa9\ud45c<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85-kpi\/' rel='post_tag'>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85-kpi-%ec%84%a4%ea%b3%84\/' rel='post_tag'>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI \uc124\uacc4<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a7%80%ed%91%9c\/' rel='post_tag'>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc9c0\ud45c<\/a>"},"readTime":{"min":4,"sec":59},"status":"publish","excerpt":"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI\ub97c \uc5b4\ub5bb\uac8c \uc124\uacc4\ud574\uc57c \ud560\uae4c\uc694? CTR, CPC, CPA, ROAS \ub4f1 \ud575\uc2ec \uc9c0\ud45c \uc815\ub9ac\ubd80\ud130 \ud37c\ub110\ubcc4 KPI \uc124\uacc4 \ubc29\ubc95, \uc6d0\ud3ec\uc778\ud2b8 \uc2e4\uc804 \uc0ac\ub840\uae4c\uc9c0 \ud55c\ubc88\uc5d0 \uc815\ub9ac\ud588\uc5b4\uc694."},{"id":7179,"link":"https:\/\/1point.kr\/blog\/insights\/cpa-marketing-structure\/","name":"cpa-marketing-structure","thumbnail":{"url":"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/05\/01_\uc378\ub124\uc77c-9.png","alt":"CPA \ub9c8\ucf00\ud305 \uad6c\uc870, \ube0c\ub79c\ub4dc\uac00 \uc54c\uc544\uc57c \ud560 \ud575\uc2ec \uac00\uc774\ub4dc"},"title":"CPA \ub9c8\ucf00\ud305 \uad6c\uc870, \ube0c\ub79c\ub4dc\uac00 \uc54c\uc544\uc57c \ud560 \ud575\uc2ec \uac00\uc774\ub4dc","author":{"name":"One Point","link":"https:\/\/1point.kr\/blog\/author\/subin-kim\/"},"date":"6\uc6d4 4, 2026","dateGMT":"2026-06-04 00:52:00","modifiedDate":"2026-05-25 22:16:07","modifiedDateGMT":"2026-05-25 13:16:07","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/1point.kr\/blog\/insights\/\" rel=\"category tag\">\ub9c8\ucf00\ud305 \ub178\ud558\uc6b0<\/a>","space":"<a href=\"https:\/\/1point.kr\/blog\/insights\/\" rel=\"category tag\">\ub9c8\ucf00\ud305 \ub178\ud558\uc6b0<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/1point.kr\/blog\/tag\/cpa-cpc-%ec%b0%a8%ec%9d%b4\/' rel='post_tag'>CPA CPC \ucc28\uc774<\/a><a href='https:\/\/1point.kr\/blog\/tag\/cpa-%ea%b3%84%ec%82%b0\/' rel='post_tag'>CPA \uacc4\uc0b0<\/a><a href='https:\/\/1point.kr\/blog\/tag\/cpa-%ea%b4%91%ea%b3%a0\/' rel='post_tag'>CPA \uad11\uace0<\/a><a href='https:\/\/1point.kr\/blog\/tag\/cpa-%eb%9c%bb\/' rel='post_tag'>CPA \ub73b<\/a><a href='https:\/\/1point.kr\/blog\/tag\/cpa-%eb%a7%88%ec%bc%80%ed%8c%85\/' rel='post_tag'>CPA \ub9c8\ucf00\ud305<\/a><a href='https:\/\/1point.kr\/blog\/tag\/cpa-%eb%a7%88%ec%bc%80%ed%8c%85%ec%9d%b4%eb%9e%80\/' rel='post_tag'>CPA \ub9c8\ucf00\ud305\uc774\ub780<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ec%a0%84%ed%99%98%eb%8b%b9-%eb%b9%84%ec%9a%a9\/' rel='post_tag'>\uc804\ud658\ub2f9 \ube44\uc6a9<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85-cpa\/' rel='post_tag'>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 CPA<\/a>"},"readTime":{"min":4,"sec":36},"status":"publish","excerpt":"CPA \ub9c8\ucf00\ud305\uc774\ub780 \ubb34\uc5c7\uc778\uc9c0, \uad6c\uc870\uc640 \uacc4\uc0b0\ubc95\ubd80\ud130 \uc804\ub7b5 \ud575\uc2ec \ud3ec\uc778\ud2b8, \uc131\uacfc \uc810\uac80 \ubc29\ubc95\uae4c\uc9c0 \uc815\ub9ac\ud588\uc5b4\uc694. CPA vs CPC \ube44\uad50\uc640 \uc2e4\uc804 \uc0ac\ub840\ub3c4 \ud568\uaed8 \ud655\uc778\ud574\ubcf4\uc138\uc694."},{"id":7167,"link":"https:\/\/1point.kr\/blog\/insights\/roas-improvement\/","name":"roas-improvement","thumbnail":{"url":"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/05\/01_\uc378\ub124\uc77c-8.png","alt":"ROAS \uac1c\uc120\uc774 \uc548 \ub420 \ub54c \ud655\uc778\ud574\uc57c \ud560 4\uac00\uc9c0"},"title":"ROAS \uac1c\uc120\uc774 \uc548 \ub420 \ub54c \ud655\uc778\ud574\uc57c \ud560 4\uac00\uc9c0","author":{"name":"One Point","link":"https:\/\/1point.kr\/blog\/author\/subin-kim\/"},"date":"6\uc6d4 3, 2026","dateGMT":"2026-06-03 00:40:00","modifiedDate":"2026-05-25 21:52:38","modifiedDateGMT":"2026-05-25 12:52:38","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/1point.kr\/blog\/insights\/\" rel=\"category tag\">\ub9c8\ucf00\ud305 \ub178\ud558\uc6b0<\/a>","space":"<a href=\"https:\/\/1point.kr\/blog\/insights\/\" rel=\"category tag\">\ub9c8\ucf00\ud305 \ub178\ud558\uc6b0<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/1point.kr\/blog\/tag\/roas-%ea%b0%9c%ec%84%a0\/' rel='post_tag'>ROAS \uac1c\uc120<\/a><a href='https:\/\/1point.kr\/blog\/tag\/roas-%ea%b3%84%ec%82%b0\/' rel='post_tag'>ROAS \uacc4\uc0b0<\/a><a href='https:\/\/1point.kr\/blog\/tag\/roas-%eb%86%92%ec%9d%b4%eb%8a%94-%eb%b2%95\/' rel='post_tag'>ROAS \ub192\uc774\ub294 \ubc95<\/a><a href='https:\/\/1point.kr\/blog\/tag\/roas-%eb%9c%bb\/' rel='post_tag'>ROAS \ub73b<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ea%b4%91%ea%b3%a0-%ed%9a%a8%ec%9c%a8-%ea%b0%9c%ec%84%a0\/' rel='post_tag'>\uad11\uace0 \ud6a8\uc728 \uac1c\uc120<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ea%b4%91%ea%b3%a0%eb%b9%84-%ec%b5%9c%ec%a0%81%ed%99%94\/' rel='post_tag'>\uad11\uace0\ube44 \ucd5c\uc801\ud654<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ec%86%90%ec%9d%b5%eb%b6%84%ea%b8%b0%ec%a0%90-roas\/' rel='post_tag'>\uc190\uc775\ubd84\uae30\uc810 ROAS<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85-roas\/' rel='post_tag'>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 ROAS<\/a>"},"readTime":{"min":4,"sec":16},"status":"publish","excerpt":"ROAS\uac00 \ub5a8\uc5b4\uc9c0\uace0 \uc788\ub2e4\uba74 4\uac00\uc9c0\ub97c \uc810\uac80\ud574\ubcf4\uc138\uc694. ROAS \uacc4\uc0b0\ubc95\ubd80\ud130 \uc190\uc775\ubd84\uae30\uc810, \ud0c0\uac9f\ud305\u00b7\uad11\uace0\ube44\u00b7\ub79c\ub529\ud398\uc774\uc9c0\u00b7LTV\uae4c\uc9c0 \uac1c\uc120 \ud3ec\uc778\ud2b8\ub97c \uc815\ub9ac\ud588\uc5b4\uc694."}]