내 마케팅 예산을 효율적으로 운영하고 싶다면? A사 데이터 기반 의사결정 사례

2026-02-11

One Point

내부에 시니어 마케터가 없는 클라이언트가 원포인트 전문가를 찾는 이유는
단순 실행만 돕는 것이 아닌 불확실한 캠페인을 관리하고자 하는 니즈에 있습니다.

교육업계 A사와 협업하며, 캠페인의 안정성을 높이고 의사결정 비용을 낮춘 실제 업무 프로세스를 공유합니다.

1. 업무 프로세스 (Workflow)

고객사의 업무 시작 시간에 전날의 마케팅 성과를 확인하실 수 있도록 리포트를 제공해드립니다.

– 통합된 캠페인 데이터를 바탕으로, 시각적으로 효율을 확인할 수 있도록 도움드립니다.
– 사용하시는 툴이 어떤 것이든, 기준을 맞춰 성과에 맞춘 캠페인 운영이 가능하도록 도와드립니다

2. 고객사의 과제 및 해결 방안

[Problem]

A사는 다수의 매체를 운영하며 내부 효율에 맞춰 예산을 집행 중이었으나, 매체별 데이터가 분산되어 있어 통합적인 성과 관리에 어려움이 있었고. 특히 예산 증액 시 발생하는 전환당 비용 상으로 인해 예산 확대에 어려움을 겪고 있었습니다.

[Solution]

– 통합 관점의 데이터 분석: 모든 매체의 성과를 동일한 기준(CPA, ROAS)으로 비교 분석하여 채널 간 기회비용을 파악했습니다.
– 유동적 예산 배분: 특정 매체나 소재의 성과가 좋을 경우, 저효율 매체의 예산을 이동시켰습니다.
– 채널에 맞는 입찰가 활용: 채널별 예산 증대의 기준이 되는 지표 (CPC, CVR) 를 바탕으로 원활한 예산확대가 될 수 있게 채널을 운영했습니다.

3. 업무 범위 및 성과 요약

업무 범위: 퍼포먼스 마케팅 전 채널(구글, 메타, 카카오, 당근 등) 운영 및 데이터 리포팅

핵심 목표: 유효 회원가입 볼륨 확대 및 목표 CPA 유지

주요 성과:
– 내부 CPA 기준에 맞춘 상태로 기존 예산에서 약 2배 가량의 볼륨 확대

4. 커뮤니케이션: 데이터 기반의 의사결정

저희의 커뮤니케이션은 ‘보고’가 아닌 ‘합리적 의사결정’을 목적으로 합니다. 아래는 리포트 예시입니다. (*데이터는 상이합니다)

[2월 5일 Daily Report]

1. 핵심 지표

전일 성과: 회원가입 3,***건 / 지출 ₩*,***,*** / CPA ₩****
전일 대비: 비용 **% 증가, CPA *% 소폭 상승. (초기 예산 증액 영향)

2. 채널별 분석 및 Action

Google: 가이드에 따른 예산 **% 상향으로 CAC(고객획득비용)가 일시적으로 **% 상승했으나, 당일 데이터 기준 안정화 추세 확인.
→ [Action] 현 예산 유지하며 모수 확보 지속.

Kakao: 광고 그룹별 소재 최적화 진행 결과, ‘B 소재’ 효율 우수.
→ [Action] 해당 강의 중심으로 예산 증액.

이처럼 수치의 등락 원인을 명확히 짚어내고, 즉각적인 대응책을 제시하여 고객사의 의사결정 시간을 단축합니다.

5. 업무 철학 (Mindset)

“의사결정 비용의 최소화”

저는 외부 전문가이지만, 예산을 단순히 소진하는 것이 아니라, 성과가 가장 잘 나오는 곳에 예산을 배치했는지 끊임없이 검증합니다. 보여지는 지표에 따라 소재/캠페인의 의사결정을 도와드립니다.

또한 이러한 의사결정이 휘발되지 않도록 문서화 해 공유 드리고, 지식화를 도와드립니다.

Other Posts

		[{"id":6629,"link":"https:\/\/1point.kr\/blog\/business-insights\/marketing-priority-growth-stage\/","name":"marketing-priority-growth-stage","thumbnail":{"url":"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/\uc378\ub124\uc77c-7-scaled.png","alt":"\uad11\uace0\ube44\ub294 \uc3df\uc544\ub3c4 \ub9e4\ucd9c\uc774 \uc548 \uc624\ub978\ub2e4\uba74? \uc131\uc7a5\ud558\ub294 \uae30\uc5c5\uc758 2\uac00\uc9c0 \uacf5\ud1b5\uc810\uacfc \ub2e8\uacc4\ubcc4 \ub9c8\ucf00\ud305 \uc6b0\uc120\uc21c\uc704"},"title":"\uc2a4\ud0c0\ud2b8\uc5c5 \ub9c8\ucf00\ud305 \uc6b0\uc120\uc21c\uc704, \uc131\uc7a5 \ub2e8\uacc4\ubcc4\ub85c \ub2ec\ub77c\uc9c4\ub2e4","author":{"name":"One Point","link":"https:\/\/1point.kr\/blog\/author\/subin-kim\/"},"date":"2\uc6d4 27, 2026","dateGMT":"2026-02-27 02:00:00","modifiedDate":"2026-02-22 20:12:49","modifiedDateGMT":"2026-02-22 11:12:49","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/1point.kr\/blog\/business-insights\/\" rel=\"category tag\">\ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8<\/a>","space":"<a href=\"https:\/\/1point.kr\/blog\/business-insights\/\" rel=\"category tag\">\ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/1point.kr\/blog\/tag\/%eb%a7%88%ec%bc%80%ed%84%b0-%ea%b3%a0%ec%9a%a9\/' rel='post_tag'>\ub9c8\ucf00\ud130 \uace0\uc6a9<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a7%88%ec%bc%80%ed%84%b0-%ec%b1%84%ec%9a%a9\/' rel='post_tag'>\ub9c8\ucf00\ud130 \ucc44\uc6a9<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a7%88%ec%bc%80%ed%8c%85-%eb%a1%9c%eb%93%9c%eb%a7%b5\/' rel='post_tag'>\ub9c8\ucf00\ud305 \ub85c\ub4dc\ub9f5<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%9a%b0%ec%84%a0%ec%88%9c%ec%9c%84\/' rel='post_tag'>\ub9c8\ucf00\ud305 \uc6b0\uc120\uc21c\uc704<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%9e%90%eb%a3%8c\/' rel='post_tag'>\ub9c8\ucf00\ud305 \uc790\ub8cc<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%9e%98%ed%95%98%eb%8a%94-%eb%b2%95\/' rel='post_tag'>\ub9c8\ucf00\ud305 \uc798\ud558\ub294 \ubc95<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%9e%b5\/' rel='post_tag'>\ub9c8\ucf00\ud305 \uc804\ub7b5<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a7%84%eb%8b%a8\/' rel='post_tag'>\ub9c8\ucf00\ud305 \uc9c4\ub2e8<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a7%88%ec%bc%80%ed%8c%85-%ed%94%84%eb%a6%ac%eb%9e%9c%ec%84%9c\/' rel='post_tag'>\ub9c8\ucf00\ud305 \ud504\ub9ac\ub79c\uc11c<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%b8%8c%eb%9e%9c%eb%93%9c-%eb%a7%88%ec%bc%80%ed%8c%85\/' rel='post_tag'>\ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ec%8a%a4%ed%83%80%ed%8a%b8%ec%97%85-%eb%a7%88%ec%bc%80%ed%8c%85\/' rel='post_tag'>\uc2a4\ud0c0\ud2b8\uc5c5 \ub9c8\ucf00\ud305<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ec%9b%90%ed%8f%ac%ec%9d%b8%ed%8a%b8\/' rel='post_tag'>\uc6d0\ud3ec\uc778\ud2b8<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ec%9d%b4%ec%bb%a4%eb%a8%b8%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85\/' rel='post_tag'>\uc774\ucee4\uba38\uc2a4 \ub9c8\ucf00\ud305<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ec%9d%b4%ec%bb%a4%eb%a8%b8%ec%8a%a4-%eb%b8%8c%eb%9e%9c%eb%93%9c-%eb%a7%88%ec%bc%80%ed%8c%85\/' rel='post_tag'>\uc774\ucee4\uba38\uc2a4 \ube0c\ub79c\ub4dc \ub9c8\ucf00\ud305<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ec%9e%90%eb%a3%8c\/' rel='post_tag'>\uc790\ub8cc<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85\/' rel='post_tag'>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ed%94%84%eb%a6%ac%eb%9e%9c%ec%84%9c\/' rel='post_tag'>\ud504\ub9ac\ub79c\uc11c<\/a>"},"readTime":{"min":4,"sec":27},"status":"publish","excerpt":"\ub300\ubd80\ubd84\uc758 \uc2a4\ud0c0\ud2b8\uc5c5\uacfc \ucd08\uae30 \ube0c\ub79c\ub4dc\ub294 \uc131\uc7a5 \ub2e8\uacc4\ub97c \ubaa8\ub978 \ucc44 \ub9c8\ucf00\ud305\uc744 \uc2e4\ud589\ud569\ub2c8\ub2e4. \uadf8 \uacb0\uacfc \uad11\uace0\ube44\ub97c \ub298\ub824\ub3c4 \uc131\uacfc \uace1\uc120\uc774 \uaebe\uc774\uc8e0. \uc6d0\ud3ec\uc778\ud2b8\uac00 \uc218\ucc9c \uac74\uc758 \ud504\ub85c\uc81d\ud2b8 \ub370\uc774\ud130\uc5d0\uc11c \ubc1c\uacac\ud55c \uc131\uc7a5 \uae30\uc5c5\uc758 \uacf5\ud1b5\uc810\uc740 \uc790\uae30\uac1d\uad00\ud654\uc640 \uc804\ubb38\uc131 \ud65c\uc6a9\uc774\uc5c8\uc5b4\uc694.\n\uc774 \uae00\uc5d0\uc11c\ub294 4\ub2e8\uacc4\ubcc4 \ub9c8\ucf00\ud305 \uc6b0\uc120\uc21c\uc704\uc640 \ud504\ub9ac\ub79c\uc11c\ub97c \ud65c\uc6a9\ud55c \ube60\ub978 \uc2e4\ud589 \uc804\ub7b5\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4."},{"id":6623,"link":"https:\/\/1point.kr\/blog\/insights\/roas-improvement-ecommerce-marketing-strategy\/","name":"roas-improvement-ecommerce-marketing-strategy","thumbnail":{"url":"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/\uc378\ub124\uc77c-6-scaled.png","alt":"\uc704\uce59 \u00d7 \ud648\ub9ac\ubbf8\uc5c4 \uad11\uace0 \ud6a8\uc728 \uc815\uccb4\uae30 \ud0c8\ucd9c\ubc95"},"title":"\uad11\uace0 \ud6a8\uc728 \uc815\uccb4\uae30 \uadf9\ubcf5\ud558\uae30! \uc774\ucee4\uba38\uc2a4 \ube0c\ub79c\ub4dc\uac00 \ucc3e\uc740 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uacf5\uc2dd","author":{"name":"One Point","link":"https:\/\/1point.kr\/blog\/author\/subin-kim\/"},"date":"2\uc6d4 26, 2026","dateGMT":"2026-02-26 04:00:00","modifiedDate":"2026-02-22 19:43:56","modifiedDateGMT":"2026-02-22 10:43:56","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/1point.kr\/blog\/insights\/\" rel=\"category tag\">\ub9c8\ucf00\ud305 \ub178\ud558\uc6b0<\/a>","space":"<a href=\"https:\/\/1point.kr\/blog\/insights\/\" rel=\"category tag\">\ub9c8\ucf00\ud305 \ub178\ud558\uc6b0<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/1point.kr\/blog\/tag\/roas\/' rel='post_tag'>roas<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a7%88%ec%bc%80%ed%84%b0-%ea%b3%a0%ec%9a%a9\/' rel='post_tag'>\ub9c8\ucf00\ud130 \uace0\uc6a9<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a7%88%ec%bc%80%ed%84%b0-%ec%b1%84%ec%9a%a9\/' rel='post_tag'>\ub9c8\ucf00\ud130 \ucc44\uc6a9<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a7%88%ec%bc%80%ed%8c%85-%ed%94%84%eb%a6%ac%eb%9e%9c%ec%84%9c\/' rel='post_tag'>\ub9c8\ucf00\ud305 \ud504\ub9ac\ub79c\uc11c<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%b7%b0%ed%8b%b0-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%84%b1%ea%b3%b5%ec%82%ac%eb%a1%80\/' rel='post_tag'>\ubdf0\ud2f0 \ub9c8\ucf00\ud305 \uc131\uacf5\uc0ac\ub840<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ec%87%bc%ed%95%91%eb%aa%b0-%ea%b4%91%ea%b3%a0-%eb%8c%80%ed%96%89\/' rel='post_tag'>\uc1fc\ud551\ubab0 \uad11\uace0 \ub300\ud589<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ec%9b%90%ed%8f%ac%ec%9d%b8%ed%8a%b8\/' rel='post_tag'>\uc6d0\ud3ec\uc778\ud2b8<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ec%9d%b4%ec%bb%a4%eb%a8%b8%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%8c%85\/' rel='post_tag'>\uc774\ucee4\uba38\uc2a4 \ub9c8\ucf00\ud305<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ed%8d%bc%ed%8f%ac%eb%a8%bc%ec%8a%a4-%eb%a7%88%ec%bc%80%ed%84%b0-%ec%99%b8%ec%a3%bc\/' rel='post_tag'>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130 \uc678\uc8fc<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ed%94%84%eb%a6%ac%eb%9e%9c%ec%84%9c-%ea%b3%a0%ec%9a%a9\/' rel='post_tag'>\ud504\ub9ac\ub79c\uc11c \uace0\uc6a9<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ed%94%84%eb%a6%ac%eb%9e%9c%ec%84%9c-%eb%a7%88%ec%bc%80%ed%84%b0\/' rel='post_tag'>\ud504\ub9ac\ub79c\uc11c \ub9c8\ucf00\ud130<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ed%94%84%eb%a6%ac%eb%9e%9c%ec%84%9c-%ec%b1%84%ec%9a%a9\/' rel='post_tag'>\ud504\ub9ac\ub79c\uc11c \ucc44\uc6a9<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ed%94%84%eb%a6%ac%eb%9e%9c%ec%84%9c-%ec%b1%84%ec%9a%a9-%ed%94%8c%eb%9e%ab%ed%8f%bc\/' rel='post_tag'>\ud504\ub9ac\ub79c\uc11c \ucc44\uc6a9 \ud50c\ub7ab\ud3fc<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ed%94%84%eb%a6%ac%eb%9e%9c%ec%84%9c-%ed%94%8c%eb%9e%ab%ed%8f%bc\/' rel='post_tag'>\ud504\ub9ac\ub79c\uc11c \ud50c\ub7ab\ud3fc<\/a>"},"readTime":{"min":3,"sec":19},"status":"publish","excerpt":"\uc774\ucee4\uba38\uc2a4 \ube0c\ub79c\ub4dc\uc758 \uad11\uace0 \ud6a8\uc728\uc774 \uc815\uccb4\ub410\ub2e4\uba74?\n\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \uc131\uacfc\ub294 \uad11\uace0\ube44 \uc561\uc218\uac00 \uc544\ub2c8\ub77c \uae30\ud68d-\ub370\uc774\ud130-\ucc44\ub110 \uc804\ub7b5\uc758 \uc815\ud569\uc131\uc5d0\uc11c \ub098\uc635\ub2c8\ub2e4.\nROAS \uac1c\uc120\uc744 \uc704\ud55c \uad6c\uccb4\uc801 \uc0ac\ub840\uc640 \uc2e4\ud589 \ubc29\ubc95\uc744 \uc18c\uac1c\ud569\ub2c8\ub2e4."},{"id":6614,"link":"https:\/\/1point.kr\/blog\/business-insights\/retention-marketing-why-ecommerce-brands-need-crm\/","name":"retention-marketing-why-ecommerce-brands-need-crm","thumbnail":{"url":"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/\uc378\ub124\uc77c-5-scaled.png","alt":"\uc9c0\uae08, \uad11\uace0\ube44\ub9cc \ud0dc\uc6b0\uace0 \uc788\uc9c4 \uc54a\ub098\uc694? \ub9ac\ud150\uc158 5% \uc62c\ub9ac\uba74 \uc774\uc775\uc774 95%\uae4c\uc9c0 \uc624\ub985\ub2c8\ub2e4"},"title":"\ucee4\uba38\uc2a4\ube0c\ub79c\ub4dc\uac00 \ub9ac\ud150\uc158\uc5d0 \ubaa9\uc228 \uac78\uc5b4\uc57c \ud558\ub294 \uc774\uc720","author":{"name":"One Point","link":"https:\/\/1point.kr\/blog\/author\/subin-kim\/"},"date":"2\uc6d4 25, 2026","dateGMT":"2026-02-25 01:00:00","modifiedDate":"2026-02-22 19:20:03","modifiedDateGMT":"2026-02-22 10:20:03","commentCount":"0","commentStatus":"closed","categories":{"coma":"<a href=\"https:\/\/1point.kr\/blog\/business-insights\/\" rel=\"category tag\">\ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8<\/a>","space":"<a href=\"https:\/\/1point.kr\/blog\/business-insights\/\" rel=\"category tag\">\ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8<\/a>"},"taxonomies":{"post_tag":"<a href='https:\/\/1point.kr\/blog\/tag\/crm\/' rel='post_tag'>CRM<\/a><a href='https:\/\/1point.kr\/blog\/tag\/crm-%eb%a7%88%ec%bc%80%ed%8c%85-%ec%a0%84%eb%ac%b8%ea%b0%80\/' rel='post_tag'>CRM \ub9c8\ucf00\ud305 \uc804\ubb38\uac00<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a6%ac%ed%85%90%ec%85%98\/' rel='post_tag'>\ub9ac\ud150\uc158<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a6%ac%ed%85%90%ec%85%98-%eb%9c%bb\/' rel='post_tag'>\ub9ac\ud150\uc158 \ub73b<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a6%ac%ed%85%90%ec%85%98-%eb%a7%88%ec%bc%80%ed%8c%85\/' rel='post_tag'>\ub9ac\ud150\uc158 \ub9c8\ucf00\ud305<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a6%ac%ed%85%90%ec%85%98%eb%a7%88%ec%bc%80%ed%8c%85\/' rel='post_tag'>\ub9ac\ud150\uc158\ub9c8\ucf00\ud305<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a6%ac%ed%85%90%ec%85%98%ec%9c%a8\/' rel='post_tag'>\ub9ac\ud150\uc158\uc728<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a7%88%ec%bc%80%ed%84%b0-%ea%b3%a0%ec%9a%a9\/' rel='post_tag'>\ub9c8\ucf00\ud130 \uace0\uc6a9<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a7%88%ec%bc%80%ed%84%b0-%ec%b1%84%ec%9a%a9\/' rel='post_tag'>\ub9c8\ucf00\ud130 \ucc44\uc6a9<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a7%88%ec%bc%80%ed%8c%85-%ea%b0%9c%ec%84%a0\/' rel='post_tag'>\ub9c8\ucf00\ud305 \uac1c\uc120<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%eb%a7%88%ec%bc%80%ed%8c%85-%ed%94%84%eb%a6%ac%eb%9e%9c%ec%84%9c\/' rel='post_tag'>\ub9c8\ucf00\ud305 \ud504\ub9ac\ub79c\uc11c<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ec%9b%90%ed%8f%ac%ec%9d%b8%ed%8a%b8\/' rel='post_tag'>\uc6d0\ud3ec\uc778\ud2b8<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ec%9d%b4%ec%bb%a4%eb%a8%b8%ec%8a%a4%eb%a7%88%ec%bc%80%ed%8c%85\/' rel='post_tag'>\uc774\ucee4\uba38\uc2a4\ub9c8\ucf00\ud305<\/a><a href='https:\/\/1point.kr\/blog\/tag\/%ed%94%84%eb%a6%ac%eb%9e%9c%ec%84%9c-%ea%b3%a0%ec%9a%a9\/' rel='post_tag'>\ud504\ub9ac\ub79c\uc11c \uace0\uc6a9<\/a>"},"readTime":{"min":5,"sec":20},"status":"publish","excerpt":"\uad11\uace0\ube44\ub294 \uc624\ub974\ub294\ub370 \uc7ac\uad6c\ub9e4\uac00 \uc5c6\ub2e4\uba74? \ub9ac\ud150\uc158 5% \uac1c\uc120\uc73c\ub85c \uc774\uc775\uc744 25~95% \uc62c\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ucef4\ud3ec\ud2b8\ub7a9\u00b7\ud788\uc5b4\ub9ac \uc0ac\ub840\ub85c \ubc30\uc6b0\ub294 VOC \ubd84\uc11d\uacfc CRM \uc2dc\uc2a4\ud15c \uad6c\ucd95 \uc804\ub7b5\uc744 \uc9c0\uae08 \ud655\uc778\ud558\uc138\uc694."}]