[I’m web X One Point] 디지털 마케팅 웨비나

4월 25, 2023

디지털 마케팅은 브랜드의 성공과 실패를 결정하는 핵심적인 활동이 되었습니다. 하지만 점점 디지털 마케팅 환경이 복잡해짐에 따라 많은 대표님들께서 어려움을 겪고 계시는데요. 이러한 대표님들을 위해, 원포인트는 쇼핑몰 제작 서비스 아임웹과 함께 디지털 마케팅 웨비나를 개최했습니다.

[퍼포먼스 마케팅 전략 웨비나]

웨비나는 원포인트 탑티어 전문가들을 직접 연사로 초청하여 진행되었는데요. 원포인트는 먼저 국내 스포츠웨어 시장에 레깅스를 정착시킨 에슬레저 브랜드 젝시믹스와, ‘세미 큐어 젤 네일 스티커’의 원조로 꼽히는 오호라의 퍼포먼스 마케터로 활동중이신 전문가 두분을 모셨습니다.

대부분 초기 단계의 브랜드를 보유한 수강생분들을 위해, 즉시 활용할 수 있는 퍼포먼스 마케팅 실전 전략이 공유되었습니다. 덕분에 500명 가량의 수강생분들은 디지털 마케팅의 기초 개념과 함께 초기 자사몰 퍼포먼스 마케팅에 대한 인사이트를 얻어갈 수 있었습니다.

[브랜딩 전략 웨비나]

다음으로는 전 P&G 브랜드 매니저와 함께 브랜딩이 필요한 이유와, 브랜딩을 위한 자사몰 구성 방법에 대해 알아보았습니다. 전문가는 다수의 스타트업을 컨설팅한 경험을 바탕으로 초기 브랜드를 위한 실질적인 전략을 공유했습니다. 이를 통해 많은 분들이 막연하기만 했던 자사 브랜딩에 구체적인 방향성을 정립하며 자신감을 얻을 수 있었습니다.

상세페이지를 어떻게 리뉴얼 할지 막막했는데, 강의 덕분에 구체적인 방향을
찾을 수 있었습니다!
– 반려동물 커머스 브랜드 A 대표님

성황리에 마무리된 강의를 통해 원포인트의 전문성을 실감하고 서비스 신청까지 주신 분들도 계셨는데요. 어디서나 접할 수 있는 이론적 지식이 아닌, 원포인트 탑티어 전문가만의 실전 역량이 녹아든 웨비나였습니다.

현재 원포인트는 웨비나 연사를 포함한 300명 이상의 전문가와 함께하고 있습니다. 원포인트는 업계 최고 수준의 프리랜서 마케터를 원하는 만큼 고용할 수 있는 서비스로, 대표님의 요청 업무에 딱 맞는 최적의 전문가를 매칭 해드리고 있습니다. 마케팅 현황 분석부터 실무 참여까지, 실력 있는 전문가를 필요한 순간에 적극 활용해보세요.

강의로만 만나볼 수 있던 전문가들의 노하우, 원포인트를 통해 직접 만나보세요.

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