{"id":1641,"date":"2023-10-25T13:43:19","date_gmt":"2023-10-25T04:43:19","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=1641"},"modified":"2025-05-15T11:04:54","modified_gmt":"2025-05-15T02:04:54","slug":"hero-material","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/insights\/hero-material\/","title":{"rendered":"\ud074\ub9ad\ub960 \ub192\uc740 \uad11\uace0 \uc18c\uc7ac \ub9cc\ub4dc\ub294 3\uac00\uc9c0 \ud3ec\uc778\ud2b8"},"content":{"rendered":"\n<p>\uad11\uace0 \uc18c\uc7ac \ub9cc\ub4e4\uba74\uc11c \uacfc\uc5f0 \uc131\uacfc\uac00 \uc788\uc744\uae4c \uace0\ubbfc\ud588\ub358 \uc801 \ub9ce\uc73c\uc2dc\uc8e0? \ud074\ub9ad\ub960 \ub192\uc774\uae30 \uc704\ud574 \uc9d1\uc911\ud574\uc57c \ud560 3\uac00\uc9c0 \ud3ec\uc778\ud2b8 \uc54c\ub824\ub4dc\ub9b4\uac8c\uc694, \uc774\ub807\uac8c \uc2dc\uc791\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n<h2 class=\"simpletoc-title\">\uc21c\uc11c<\/h2>\n<ul class=\"simpletoc-list\">\n<li><a href=\"#swot-%25eb%25b6%2584%25ec%2584%259d%25ec%259d%25b4%25eb%259e%2580\">SWOT \ubd84\uc11d\uc774\ub780?<\/a>\n\n<\/li>\n<li><a href=\"#point-1-%25eb%25a7%25a4%25eb%25a0%25a5%25ec%25a0%2581%25ec%259d%25b8-%25ec%259d%25b4%25eb%25af%25b8%25ec%25a7%2580%25ec%2599%2580-%25ec%2598%2581%25ec%2583%2581%25ec%259d%2584-%25ec%2582%25ac%25ec%259a%25a9%25ed%2596%2588%25eb%258a%2594%25ea%25b0%2580\">Point 1. \ub9e4\ub825\uc801\uc778 \uc774\ubbf8\uc9c0\uc640 \uc601\uc0c1\uc744 \uc0ac\uc6a9\ud588\ub294\uac00?<\/a>\n\n\n<ul><li>\n<a href=\"#tip-%25eb%25a7%25a4%25eb%25a0%25a5%25ec%25a0%2581%25ec%259d%25b8-%25ec%259d%25b4%25eb%25af%25b8%25ec%25a7%2580%25ec%2599%2580-%25ec%2598%2581%25ec%2583%2581%25ec%259d%2584-%25ed%2599%2595%25ec%259d%25b8%25ed%2595%25a0-%25ec%2588%2598-%25ec%259e%2588%25eb%258a%2594-%25eb%25a3%25a8%25ed%258a%25b8\">TIP) \ub9e4\ub825\uc801\uc778 \uc774\ubbf8\uc9c0\uc640 \uc601\uc0c1\uc744 \ud655\uc778\ud560 \uc218 \uc788\ub294 \ub8e8\ud2b8<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#point-2-%25ea%25b3%25a0%25ea%25b0%259d%25ec%259d%2598-%25ec%259e%2585%25ec%259e%25a5%25ec%2597%2590%25ec%2584%259c-%25ea%25b0%2595%25ec%25a0%2590%25ec%259d%25b8-%25ec%25a0%259c%25ed%2592%2588-%25ec%2585%2580%25eb%25a7%2581%25ed%258f%25ac%25ec%259d%25b8%25ed%258a%25b8%25ea%25b0%2580-%25ec%25b6%25a9%25eb%25b6%2584\">Point 2. \u2018\uace0\uac1d\u2019\uc758 \uc785\uc7a5\uc5d0\uc11c \u2018\uac15\uc810\u2019\uc778 \uc81c\ud488 \uc140\ub9c1\ud3ec\uc778\ud2b8\uac00 \ucda9\ubd84\ud788 \uac15\uc870\ub418\uc5c8\ub294\uac00?<\/a>\n\n<\/li>\n<li><a href=\"#point-3-%25ea%25b4%2591%25ea%25b3%25a0-%25ec%2586%258c%25ec%259e%25ac%25ec%259d%2598-%25eb%25a0%2588%25ec%259d%25b4%25ec%2595%2584%25ec%259b%2583-%25ea%25b0%2595%25ec%25a1%25b0-%25ec%25b9%25b4%25ed%2594%25bc%25ec%259d%2598-%25ec%259a%25b0%25ec%2584%25a0%25ec%2588%259c%25ec%259c%2584-%25eb%25b3%2580%25ea%25b2%25bd\">Point 3. \uad11\uace0 \uc18c\uc7ac\uc758 \ub808\uc774\uc544\uc6c3, \uac15\uc870 \uce74\ud53c\uc758 \uc6b0\uc120\uc21c\uc704 \ubcc0\uacbd \ub4f1\uc744 \uc9c4\ud589\ud574\ubcf4\uc558\ub294\uac00?<\/a>\n<\/li><\/ul>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc548\ub155\ud558\uc138\uc694.<br>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130, \uc6d0\ud3ec\uc778\ud2b8 <strong>\ub9c8\ucf00\ud305 \uc804\ubb38\uac00 \ub370\uc774<\/strong>\uc785\ub2c8\ub2e4.<br>\uc624\ub298 \uce7c\ub7fc \uc5ed\uc2dc \uc2e4\ubb34\uc5d0 \ubc14\ub85c \uc801\uc6a9\ud574 \ubcfc \uc218 \uc788\ub294 \uc8fc\uc81c\ub85c \ucc3e\uc544\uc654\uc2b5\ub2c8\ub2e4.<br>\ub9ce\uc740 \uad11\uace0\uc8fc\ubd84\ub4e4\uc774 \uad81\uae08\ud574\ud558\uc2dc\ub294 \uc8fc\uc81c\ub85c \ud074\ub9ad\ub960 \ub192\uc740 \uad11\uace0 \uc18c\uc7ac, \uc989 \ud788\uc5b4\ub85c \uc18c\uc7ac\ub97c \ub9cc\ub4dc\ub294 3\uac00\uc9c0 \ud3ec\uc778\ud2b8\ub97c \uacf5\uc720\ud574 \ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"gb-headline gb-headline-9b1b2fff gb-headline-text\" id=\"swot-%25eb%25b6%2584%25ec%2584%259d%25ec%259d%25b4%25eb%259e%2580\">SWOT \ubd84\uc11d\uc774\ub780?<\/h2>\n\n\n<p>\uc77c\ubc18\uc801\uc778 \ucee4\uba38\uc2a4 \ube0c\ub79c\ub4dc\uc5d0\uc11c \uad11\uace0\ub97c \uc9d1\ud589\ud558\ub294 \uc774\uc720\ub294 \u2018\ub9e4\ucd9c\u2019\uc774 \ubaa9\uc801\uc785\ub2c8\ub2e4.<br>\ub9e4\ucd9c\uc774 \ubc1c\uc0dd\ud558\uae30 \uc704\ud574\uc11c\ub294 \uad11\uace0\ub97c \ubcf4\uace0 \uace0\uac1d\uc774 \uc720\uc785\ub418\uc5b4\uc57c \ud558\uace0,<br>\uad11\uace0\ub97c \uace0\uac1d\uc774 \ud074\ub9ad\ud558\uae30 \uc704\ud574\uc11c\ub294 \ub9e4\ub825\uc801\uc778 \uad11\uace0\uac00 \ub178\ucd9c\ub418\uc5c8\uc744 \ub54c \ub192\uc740 \ud655\ub960\ub85c \ud074\ub9ad\uc774 \ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc5ec\uae30\uc11c \ud074\ub9ad\ub960 \ub192\uc740 \ud788\uc5b4\ub85c \uc18c\uc7ac\ub294 \uc5b4\ub5bb\uac8c \ub9cc\ub4e4\uba74 \ub420\uae4c\uc694?<br>\uc81c\uac00 \uacf5\uc720\ud574 \ub4dc\ub9b4 3\uac00\uc9c0 \ubc29\ubc95\uc744 \uc124\uba85\ub4dc\ub9ac\uae30 \uc804\uc5d0, \ub9c8\ucf00\ud305 \uc2dc\uc7a5\uc5d0\uc11c \u2018\uc815\uc11d\u2019\uc73c\ub85c \uc54c\ub824\uc9c4 \u2018SWOT \ubd84\uc11d\u2019\uc744 \uac04\ub2e8\ud788 \uc18c\uac1c\ud574 \ub4dc\ub9ac\uace0 \ub118\uc5b4\uac00\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"540\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/10\/Untitled-3-1.png\" alt=\"\ud074\ub9ad\ub960 \ub192\uc740 \uad11\uace0 \uc18c\uc7ac \ub9cc\ub4dc\ub294 3\uac00\uc9c0 \ud3ec\uc778\ud2b8\" class=\"wp-image-1644\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/10\/Untitled-3-1.png 850w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/10\/Untitled-3-1-300x191.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/10\/Untitled-3-1-768x488.png 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">\ucd9c\ucc98<a href=\"https:\/\/www.researchgate.net\/figure\/SWOT-Matrix-Framework_fig1_228099104\" target=\"_blank\" rel=\"noopener\"> researchgate<\/a><\/mark><\/figcaption><\/figure>\n<\/div>\n\n\n<p>SWOT \ubd84\uc11d\uc774\ub780 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \ub54c \uae30\ubcf8\uc774 \ub418\ub294 \ubd84\uc11d \ubc29\ubc95\uc73c\ub85c, \uac15\uc810(strength), \uc57d\uc810(weakness), \uae30\ud68c(opportunity), \uc704\uae30(threat)\uc758 \uc55e \uae00\uc790\ub97c \ub530\uc11c SWOT \ubd84\uc11d\uc774\ub77c \ubd88\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc27d\uac8c \ub9d0\ud574, \uc6b0\ub9ac \ube0c\ub79c\ub4dc\uc758 \uac15\uc810\uacfc \uc57d\uc810\uc744 \ud30c\uc545\ud558\uace0, \ub0b4\/\uc678\ubd80 \uc704\ud611 \uc694\uc18c\ub97c \uc608\uc0c1\ud558\uba70 \uc804\ub7b5\uc744 \uae30\ud68d\ud558\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9d0 \uadf8\ub300\ub85c \uae30\ubcf8\uc774 \ub418\ub294 \ubd84\uc11d \ubc29\ubc95\uc774\uae30 \ub54c\ubb38\uc5d0, \ud558\ub8e8\uac00 \ub2e4\ub974\uac8c \ube60\ub974\uac8c \ubcc0\ud654\ud558\uace0 \uc788\ub294 \ud604\uc7ac \uad11\uace0\uc2dc\uc7a5\uc5d0\uc11c\ub294 \ubb34\uc870\uac74 \uba39\ud788\ub294 \ubc29\ubc95\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ub530\ub77c\uc11c \uae30\ubcf8 \ubc29\uc2dd\uc744 \uace0\uc9d1\ud558\uae30\ubcf4\ub2e4\ub294, \ud574\ub2f9 \ubd84\uc11d \ubc29\ubc95\uc73c\ub85c \ud070 \ud2c0\uc744 \uace0\ubbfc\ud574 \ubcf4\ub418, \uc131\uacfc\ub97c \ub192\uc77c \uc218 \uc788\ub294 \ucd5c\uadfc \ud2b8\ub79c\ub4dc\uc5d0 \ub9de\ub294 \uad11\uace0 \uae30\ud68d \ubc29\ubc95\uc744 \ub2e4\uc591\ud558\uac8c \uace0\ubbfc\ud574 \ubcf4\uc2dc\uae38 \ubc14\ub77c\ub294 \ub9c8\uc74c\uc5d0\uc11c \ud788\uc5b4\ub85c \uc18c\uc7ac\ub97c \ub9cc\ub4dc\ub294 3\uac00\uc9c0 \ud3ec\uc778\ud2b8\ub97c \uc18c\uac1c\ud574 \ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"gb-headline gb-headline-7b38a5aa gb-headline-text\" id=\"point-1-%25eb%25a7%25a4%25eb%25a0%25a5%25ec%25a0%2581%25ec%259d%25b8-%25ec%259d%25b4%25eb%25af%25b8%25ec%25a7%2580%25ec%2599%2580-%25ec%2598%2581%25ec%2583%2581%25ec%259d%2584-%25ec%2582%25ac%25ec%259a%25a9%25ed%2596%2588%25eb%258a%2594%25ea%25b0%2580\">Point 1. \ub9e4\ub825\uc801\uc778 \uc774\ubbf8\uc9c0\uc640 \uc601\uc0c1\uc744 \uc0ac\uc6a9\ud588\ub294\uac00?<\/h2>\n\n\n<p>\uc81c\ud488\uc774 \uc544\ubb34\ub9ac \uc88b\uace0 \uc790\uc0ac\ubab0\uacfc \uc0c1\uc138\ud398\uc774\uc9c0\uac00 \uc644\ubcbd\ud558\uac8c \uad6c\ucd95\ub418\uc5b4 \uc788\ub354\ub77c\ub3c4, \uad11\uace0 \uc18c\uc7ac\uc5d0 \uc4f0\uc778 \uc774\ubbf8\uc9c0\uc640 \uc601\uc0c1\uc774 \ub9e4\ub825\uc801\uc774\uc9c0 \uc54a\ub2e4\uba74 \uace0\uac1d\uc740 \ud074\ub9ad\ud558\uc9c0 \uc54a\uae30\uc5d0 \uc560\ucd08\uc5d0 \uc790\uc0ac\ubab0\ub85c \uc720\uc785\uc870\ucc28 \ubc1c\uc0dd\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. \u2018\ub9e4\ub825\uc801\uc778 \uc18c\uc7ac\u2019\ub780 \ud328\uc158 \uce74\ud14c\uace0\ub9ac\uc758 \uacbd\uc6b0 \uc608\ubed0\uc11c \uac16\uace0 \uc2f6\uc5b4\uc9c0\ub294 \uc18c\uc7ac, \ud478\ub4dc \uce74\ud14c\uace0\ub9ac\uc758 \uacbd\uc6b0 \ub9db\uc788\uc5b4 \ubcf4\uc5ec\uc11c \uaf2d \uba39\uc5b4\ubcf4\uace0 \uc2f6\uc5b4\uc9c0\ub294 \uc18c\uc7ac \ub4f1, \uac01 \uce74\ud14c\uace0\ub9ac\uc758 \uae30\ubcf8\uc801\uc778 \uc695\uad6c\ub97c \uc790\uadf9\ud558\ub294 \uc18c\uc7ac\ub4e4\uc774 \ubc18\uc751\uc774 \uc88b\uc2b5\ub2c8\ub2e4. \uc55e\uc11c \ub9d0\uc500\ub4dc\ub9b0 \ud328\uc158\uacfc \ud478\ub4dc \uce74\ud14c\uace0\ub9ac\ub77c\uba74 \ud2b9\ud788 \ub04a\uc784\uc5c6\ub294 \uc774\ubbf8\uc9c0, \uc601\uc0c1 \ud14c\uc2a4\ud2b8\ub97c \uc9d1\ud589\ud558\uc5ec \uc6b0\ub9ac \ube0c\ub79c\ub4dc\uc640 \uc798 \ub9de\ub294 \ud788\uc5b4\ub85c \uc18c\uc7ac \ud615\ud0dc\ub97c \uaf2d \ucc3e\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc77c\ubc18\uc801\uc73c\ub85c \uc2e0\uc81c\ud488\uc774 \ucd9c\uc2dc \ub418\uc5c8\uc744 \ub54c \ub2e4\uc591\ud55c \ucee8\uc149\uc758 \uc0ac\uc9c4\uacfc \uc601\uc0c1 \uc18c\uc2a4\ub97c \ud655\ubcf4\ud558\uc9c0\ub9cc, \ubc18\uc751\uc774 \uc88b\uc740 \uc18c\uc7ac\ub4e4\uc740 1-2\uac1c\uc5d0 \ubd88\uacfc\ud569\ub2c8\ub2e4. \uc2dc\uc988\ub108\ube14\ud55c \uc81c\ud488\uc77c\uc218\ub85d \ud2b9\ud788 \uc2dc\uc98c \ucee8\uc149\uc774 \uc798 \ubc18\uc601\ub41c \uc774\ubbf8\uc9c0\uc5d0\uc11c \ubc18\uc751\uc774 \ub192\uac8c \ub098\uc624\uace0 \uc788\ub294 \ubd80\ubd84\ub3c4 \uac04\uacfc\ud560 \uc218 \uc5c6\ub294 \ubd80\ubd84\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud558\ub098\uc758 \uc608\uc2dc\ub85c, \ub2e8\uc21c \ub204\ub07c \uc774\ubbf8\uc9c0\ub9cc\uc73c\ub85c \uad11\uace0\ub97c \uc9d1\ud589\ud588\uc744 \ub54c\ubcf4\ub2e4 \uc2dc\uc98c \ucee8\uc149\uc774 \ubc18\uc601\ud55c \ud654\ubcf4\ucef7\uacfc \uc601\uc0c1\uc744 \ud65c\uc6a9\ud588\uc744 \ub54c \ud074\ub9ad\ub960\uc774 \uc62c\ub77c\uac00\ub294 \uac83\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc81c\ud488\uc5d0 \uc790\uc2e0\uc774 \uc788\uace0, \ub0b4\ubd80\uc801\uc73c\ub85c \uc644\ubcbd\ud55c \uc774\ubbf8\uc9c0\uc640 \uc601\uc0c1\uc744 \uc0ac\uc6a9\ud558\uace0 \uc788\ub2e4\uace0 \uc0dd\uac01\ud558\ub354\ub77c\ub3c4 \uad11\uace0 \ubc18\uc751\uc774 \uc88b\uc9c0 \uc54a\ub2e4\uba74 \uaf2d \uace0\ubbfc\ud574 \ubcf4\uc154\uc57c \ud569\ub2c8\ub2e4. \ub04a\uc784\uc5c6\uc774 \uc0c8\ub85c\uc6b4 \uad11\uace0\uac00 \uc3df\uc544\uc838\ub098\uc624\ub294 \ubaa8\ubc14\uc77c \uad11\uace0 \uc2dc\uc7a5 \uc18d\uc5d0\uc11c \uacfc\uc5f0 \uc6b0\ub9ac \uc0ac\uc9c4\uc774 \uc77c\ubc18\uc801\uc778 \uace0\uac1d \uc785\uc7a5\uc5d0\uc11c \ub9e4\ub825\uc801\uc778 \uc774\ubbf8\uc9c0\uc640 \uc601\uc0c1\uc778\uc9c0 \uac1d\uad00\uc801\uc73c\ub85c \ud310\ub2e8\ud574 \ubcf4\uc544\uc57c \ud569\ub2c8\ub2e4. \ubcf4\ud1b5\uc740 \ub370\uc774\ud130\ub85c \uc99d\uba85\uc774 \ub418\uae30 \ub54c\ubb38\uc5d0 \uad11\uace0 \uc131\uacfc\uac00 \uc0dd\uac01\ubcf4\ub2e4 \uc88b\uc9c0 \uc54a\ub2e4\uba74 \uace0\uac1d\uc774 \ud55c \ubc88 \ub354 \ub208\uae38\uc744 \uc8fc\uace0 \uad00\uc2ec\uc744 \uac16\uace0 \ud074\ub9ad\ud560 \ub9cc\ud55c \uc774\ubbf8\uc9c0\uac00 \ub9de\ub294\uc9c0 \uafb8\uc900\ud788 \uc2e0\uaddc \uc18c\uc7ac \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-1c087166 gb-headline-text\" id=\"tip-%25eb%25a7%25a4%25eb%25a0%25a5%25ec%25a0%2581%25ec%259d%25b8-%25ec%259d%25b4%25eb%25af%25b8%25ec%25a7%2580%25ec%2599%2580-%25ec%2598%2581%25ec%2583%2581%25ec%259d%2584-%25ed%2599%2595%25ec%259d%25b8%25ed%2595%25a0-%25ec%2588%2598-%25ec%259e%2588%25eb%258a%2594-%25eb%25a3%25a8%25ed%258a%25b8\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">TIP) \ub9e4\ub825\uc801\uc778 \uc774\ubbf8\uc9c0\uc640 \uc601\uc0c1\uc744 \ud655\uc778\ud560 \uc218 \uc788\ub294 \ub8e8\ud2b8<\/mark><\/h3>\n\n\n<p>\ucc38\uace0\ub85c \uc0dd\uac01\ubcf4\ub2e4 \ub9ce\uc740 \ubd84\ub4e4\uc774 \ubaa8\ub974\uace0 \uc788\ub294, \ub9e4\ub825\uc801\uc778 \uc774\ubbf8\uc9c0\uc640 \uc601\uc0c1\uc744 \ud655\uc778\ud560 \uc218 \uc788\ub294 \ub8e8\ud2b8\ub97c \uacf5\uc720\ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b4daa0aa\"><img loading=\"lazy\" decoding=\"async\" width=\"2032\" height=\"930\" class=\"gb-image gb-image-b4daa0aa\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/10\/Untitled-4-1.png\" alt=\"\ud074\ub9ad\ub960 \ub192\uc740 \uad11\uace0 \uc18c\uc7ac \ub9cc\ub4dc\ub294 3\uac00\uc9c0 \ud3ec\uc778\ud2b8\" title=\"Untitled-4-1\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/10\/Untitled-4-1.png 2032w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/10\/Untitled-4-1-300x137.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/10\/Untitled-4-1-1024x469.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/10\/Untitled-4-1-768x351.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/10\/Untitled-4-1-1536x703.png 1536w\" sizes=\"auto, (max-width: 2032px) 100vw, 2032px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=political_and_issue_ads&amp;country=KR&amp;media_type=all\" target=\"_blank\" rel=\"noopener\">\ud398\uc774\uc2a4\ubd81 \ub77c\uc774\ube0c\ub7ec\ub9ac<\/a>\ub294 \uba54\ud0c0(\ud398\uc774\uc2a4\ubd81, \uc778\uc2a4\ud0c0\uadf8\ub7a8)\uc5d0 \uac8c\uc7ac\ub418\uc5b4 \uc6b4\uc601 \uc911\uc778 \ubaa8\ub4e0 \uad11\uace0\ub97c \uac80\uc0c9\ud574 \ubcfc \uc218 \uc788\ub294 \ud398\uc774\uc9c0\uc785\ub2c8\ub2e4. \ud574\ub2f9 \ub9c1\ud06c\ub97c \ud1b5\ud574 \uacbd\uc7c1\uc0ac\ub85c \uc0dd\uac01\ud558\ub294 \ube0c\ub79c\ub4dc\ub97c \uac80\uc0c9\ud558\uc5ec \ub2e4\ub978 \ube0c\ub79c\ub4dc\uc5d0\uc11c\ub294 \uc5b4\ub5a4 \uc18c\uc7ac\ub97c \ud65c\uc6a9\ud558\uace0 \uc788\ub294\uc9c0 \ud655\uc778\ud574 \ubcf4\uc2e4 \uc218 \uc788\ub294 \ubd80\ubd84\ub3c4 \ud301\uc73c\ub85c \uacf5\uc720\ub4dc\ub9bd\ub2c8\ub2e4. \uad6d\uac00 \u2018\ub300\ud55c\ubbfc\uad6d\u2019 \uc120\ud0dd, \uad11\uace0 \uce74\ud14c\uace0\ub9ac\ub294 \u2018\ubaa8\ub4e0 \uad11\uace0\u2019\ub97c \uc120\ud0dd\ud558\uc2dc\uc5b4 \ud0a4\uc6cc\ub4dc \ud639\uc740 \uad11\uace0\uc8fc\ub85c \uac80\uc0c9\ud558\uba74 \ub418\uace0, \ubc18\ubcf5\ub418\ub294 \uc774\ubbf8\uc9c0\ub098 \uc601\uc0c1\uc758 \uacbd\uc6b0 \uc131\uacfc\uac00 \uc88b\uae30 \ub54c\ubb38\uc5d0 \uce74\ud53c \ud639\uc740 \ub808\uc774\uc544\uc6c3\uc744 \uc0ac\ub9ac\ub97c \ubb34\uc2dc\ud558\uc5ec \ud65c\uc6a9\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uae30 \ub54c\ubb38\uc5d0 \uc774 \ubd80\ubd84 \ucc38\uace0\ud558\uc154\uc11c \uc778\uc0ac\uc774\ud2b8\ub97c \ubc1c\uad74\ud574 \ub0b4\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"gb-headline gb-headline-d48a5549 gb-headline-text\" id=\"point-2-%25ea%25b3%25a0%25ea%25b0%259d%25ec%259d%2598-%25ec%259e%2585%25ec%259e%25a5%25ec%2597%2590%25ec%2584%259c-%25ea%25b0%2595%25ec%25a0%2590%25ec%259d%25b8-%25ec%25a0%259c%25ed%2592%2588-%25ec%2585%2580%25eb%25a7%2581%25ed%258f%25ac%25ec%259d%25b8%25ed%258a%25b8%25ea%25b0%2580-%25ec%25b6%25a9%25eb%25b6%2584\">Point 2. \u2018\uace0\uac1d\u2019\uc758 \uc785\uc7a5\uc5d0\uc11c \u2018\uac15\uc810\u2019\uc778 \uc81c\ud488 \uc140\ub9c1\ud3ec\uc778\ud2b8\uac00 \ucda9\ubd84\ud788 \uac15\uc870\ub418\uc5c8\ub294\uac00?<\/h2>\n\n\n<p>\ub9e4\ub825\uc801\uc778 \uc774\ubbf8\uc9c0\uc640 \uc601\uc0c1\uc744 \uc0ac\uc6a9\ud558\ub294 \uac83\ub9cc\ud07c\uc774\ub098 \uc911\uc694\ud55c \ud3ec\uc778\ud2b8\ub294 \uad11\uace0 \uc18c\uc7ac\uc5d0 \ub123\uc744 \uc140\ub9c1\ud3ec\uc778\ud2b8\ub97c \uc120\ud0dd\ud558\ub294 \ubd80\ubd84\uc778\ub370\uc694, \uc774 \ubd80\ubd84\uc744 \uac00\ubccd\uac8c \uc0dd\uac01\ud558\uace0 \uac04\uacfc\ud558\ub294 \ubd84\ub4e4\uc774 \uc0dd\uac01\ubcf4\ub2e4 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc65c\ub0d0\ud558\uba74 \uc6b0\ub9ac \uc81c\ud488\uc5d0 \ub300\ud574 \ub204\uad6c\ubcf4\ub2e4\ub3c4 \uc798 \uc54c\uace0 \uc788\uace0 \u2018\ub9ce\uc774\u2019 \uc54c\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0, \uc6b0\ub9ac \uc81c\ud488\uc758 \uac00\uc7a5 \ud070 \uc7a5\uc810\uc774\ub77c\uace0 \uc0dd\uac01\ud55c \ud3ec\uc778\ud2b8\uac00 \uc788\uc744 \ud150\ub370\uc694. \ud574\ub2f9 \uc140\ub9c1\ud3ec\uc778\ud2b8\ub97c \uc624\ub79c \uae30\uac04 \uafb8\uc900\ud788 \uac15\uc870\ud574 \uc654\uc73c\ub098 \ubc18\uc751\uc774 \uc88b\uc9c0 \uc54a\uc558\ub2e4\uba74, \uace0\uac1d\uc774 \uc0dd\uac01\ud560 \ub54c\ub294 \uadf8 \uc7a5\uc810\uc774 \uac00\uc7a5 \ud070 \uc7a5\uc810\uc774 \uc544\ub2cc \uacbd\uc6b0\uac00 \uaf64\ub098 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7f0 \uacbd\uc6b0, \uace0\uac1d\uc758 \uc785\uc7a5\uc5d0\uc11c \uc6b0\ub9ac \uc81c\ud488\uc758 \uac15\uc810, \ucc28\ubcc4\uc810\uc740 \ubb34\uc5c7\uc77c\uae4c \uace0\ubbfc\ud558\uace0 \ucc3e\uc544\ub0b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uba39\ud788\ub294 \uc18c\uc7ac\uc758 \uc140\ub9c1\ud3ec\uc778\ud2b8\ub97c \ucc3e\ub294 \uc815\ub2f5\uc740 \uac00\uae4c\uc774\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<br>\uc800\ub294 \uc774\ub7f0 \uacbd\uc6b0 2\uac00\uc9c0\ub97c \uc81c\uc548\ub4dc\ub9ac\ub294\ub370\uc694,<br>\uccab \ubc88\uc9f8\ub294 <em>\uace0\uac1d \ud6c4\uae30\ub97c \ucc38\uace0\ud560 \uac83<\/em>,<br>\ub450 \ubc88\uc9f8\ub294<em> \uc124\ubb38\uc870\uc0ac \ud639\uc740 FGI(\ud3ec\ucee4\uc2a4 \uadf8\ub8f9 \uc778\ud130\ubdf0, Focus Group Interview)<\/em>\ub97c \uc81c\uc548\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uccab \ubc88\uc9f8, \uace0\uac1d \ud6c4\uae30\uc5d0\ub294 \uc6b0\ub9ac\uac00 \uac15\uc870\ud574\uc57c \ud560 \uc140\ub9c1\ud3ec\uc778\ud2b8\uac00 \uace0\uac1d\uc758 \ubaa9\uc18c\ub9ac\ub85c \uc54c\uae30 \uc26c\uc6b4 \ub2e8\uc5b4\uc640 \uc774\ud574\ud558\uae30 \uc26c\uc6b4 \ubb38\uc7a5\uad6c\uc870\ub85c \uc801\ud600\uc788\uc2b5\ub2c8\ub2e4.  \ub54c\ubb38\uc5d0 \ubc18\ubcf5\ub418\ub294 \uace0\uac1d \ud6c4\uae30 \ub0b4\uc6a9\uc744 \uad11\uace0 \uc18c\uc7ac\ub85c \uc37c\uc744 \uacbd\uc6b0 \ubc14\ub85c \ud074\ub9ad\ub960\uc774 \uc62c\ub77c\uac00\ub294 \uacbd\uc6b0\ub97c \uc27d\uac8c \ucc3e\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uace0\uac1d \ud6c4\uae30\uc5d0\ub294 \uc55e\uc73c\ub85c \uc6b0\ub9ac\uac00 \ub098\uc544\uac00\uc57c \ud560 \uac1c\uc120 \ubc29\ud5a5\ub3c4 \ub179\uc5ec\uc838 \uc788\uae30 \ub54c\ubb38\uc5d0 \uad11\uace0 \ub370\uc774\ud130\ub97c \ubcf4\uace0 \ubd84\uc11d\ud558\ub294 \uc2dc\uac04\ub9cc\ud07c\uc774\ub098 \uc911\uc694\ub3c4 \ub192\uac8c \uc6b0\uc120\uc21c\uc704\ub85c \ud30c\uc545\ud574\uc57c \ud560 \ubd80\ubd84\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub450 \ubc88\uc9f8, \uc124\ubb38\uc870\uc0ac\ub294 \uace0\uac1d \ud6c4\uae30\uac00 \ucda9\ubd84\ud788 \uc313\uc5ec\uc788\uc9c0 \uc54a\uc740 \uacbd\uc6b0 \uc9c4\ud589\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<br>\uc544\uc9c1 \ube0c\ub79c\ub4dc\ub97c \uc2dc\uc791\ud55c \uc9c0 \uc5bc\ub9c8 \ub418\uc9c0 \uc54a\uc558\ub2e4\uba74 \uc774\ubbf8 \uad6c\ub9e4\ud55c \uace0\uac1d\uc744 \ub300\uc0c1\uc73c\ub85c \ub9c8\ucf00\ud305 \ud65c\uc6a9 \ub3d9\uc758\uc790 \ub9ac\uc2a4\ud2b8\ub97c \ucd94\ucd9c\ud558\uc5ec \uc124\ubb38\uc870\uc0ac\ub97c \uc9c4\ud589\ud558\uc5ec \uc194\uc9c1\ud55c \uc758\uacac\uc744 \ub4e4\uc5b4\ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. FGI\ub294 \uad6c\ub9e4 \uace0\uac1d\uc774 \ucda9\ubd84\ud788 \ub9ce\uc744 \ub54c, 00\ud68c \uc774\uc0c1 \uc7ac\uad6c\ub9e4\ud55c \uace0\uac1d\uc744 \ucd94\ub824 \ub9ac\uc2a4\ud2b8\uc5c5\ud558\uace0 6-8\uba85 \uc815\ub3c4\uc758 \uace0\uac1d \ucc38\uc5ec\uc790\ub4e4\uc744 \ubaa8\uc2dc\uace0 \uc801\uadf9\uc801\uc778 \uc778\ud130\ubdf0\ub97c \uc9c4\ud589\ud574 \ubcfc \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"gb-headline gb-headline-007bacd9 gb-headline-text\" id=\"point-3-%25ea%25b4%2591%25ea%25b3%25a0-%25ec%2586%258c%25ec%259e%25ac%25ec%259d%2598-%25eb%25a0%2588%25ec%259d%25b4%25ec%2595%2584%25ec%259b%2583-%25ea%25b0%2595%25ec%25a1%25b0-%25ec%25b9%25b4%25ed%2594%25bc%25ec%259d%2598-%25ec%259a%25b0%25ec%2584%25a0%25ec%2588%259c%25ec%259c%2584-%25eb%25b3%2580%25ea%25b2%25bd\">Point 3. \uad11\uace0 \uc18c\uc7ac\uc758 \ub808\uc774\uc544\uc6c3, \uac15\uc870 \uce74\ud53c\uc758 \uc6b0\uc120\uc21c\uc704 \ubcc0\uacbd \ub4f1\uc744 \uc9c4\ud589\ud574\ubcf4\uc558\ub294\uac00?<\/h2>\n\n\n<p>\ub9c8\uc9c0\ub9c9 \uc138 \ubc88\uc9f8\ub294 \uc704 \ub450 \uac00\uc9c0\uc758 \ud3ec\uc778\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \uad11\uace0 \uc18c\uc7ac\ub97c \ub514\ubca8\ub86d\ud588\uace0 \uc131\uacfc\uac00 \uac1c\uc120\ub418\uc5c8\uc744 \ub54c, \ud574\ub2f9 \ub370\uc774\ud130\ub85c\ubd80\ud130 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uace0 \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9e4\ub825\uc801\uc778 \uc774\ubbf8\uc9c0, \uc601\uc0c1, \uadf8\ub9ac\uace0 \uc140\ub9c1\ud3ec\uc778\ud2b8\ub97c \ud655\ubcf4\ud588\ub2e4\uba74, \uc774 \uad6c\uc131 \uc694\uc18c\ub4e4\uc744 \ud65c\uc6a9\ud558\uc5ec \uad11\uace0\ub97c \uc9d1\ud589\ud574 \ubcf4\uba70 \uc774 \uc774\ubbf8\uc9c0 \ud639\uc740 \uce74\ud53c\ub97c \uc4f8 \ub54c\ub9c8\ub2e4 \uc131\uacfc\uac00 \uc88b\uc740\uc9c0 \ud30c\uc545\ud574 \ubcf4\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4. \uc774\ubbf8\uc9c0\uc758 \ubc30\uce58\ub3c4 \uc5b4\ub5a4 \ub808\uc774\uc544\uc6c3\uc744 \uc37c\uc744 \ub54c \ubc18\uc751\uc774 \ub354 \uc88b\uac8c \ub098\uc624\ub294\uc9c0 \uc870\uae08\uc529 \ub514\ud14c\uc77c\ud558\uac8c \ub4e4\uc5b4\uac00\uba74\uc11c \uc778\uc0ac\uc774\ud2b8\ub97c \uc313\uc544\ub098\uac08 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uc5ed\uc2dc \uc5b4\ub290 \uc815\ub3c4 \uc131\uacfc \uc18c\uc7ac\uac00 \uc313\uc778\ub2e4\uba74 \uc790\uc0ac\uc5d0 \ub9de\ub294 \ud615\ud0dc\uc758 \uad11\uace0 \uc18c\uc7ac, \uc989 \ud788\uc5b4\ub85c \uc18c\uc7ac\ub97c \ubc1c\uad74\ud558\uc5ec \ucd94\ud6c4 \uc2e0\uaddc \uad11\uace0\ub97c \uc9d1\ud589\ud560 \ub54c \uc2dc\ud589\ucc29\uc624\ub97c \uc904\uc774\uace0 \ube44\uc6a9\uc744 \uc544\uaef4 \ub192\uc740 \ud6a8\uc728\uc744 \ub0bc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc774\ubc88 \uce7c\ub7fc\uc5d0\uc11c\ub294 \ud074\ub9ad\ub960 \ub192\uc740 \ud788\uc5b4\ub85c \uc18c\uc7ac\ub97c \ub9cc\ub4dc\ub294 3\uac00\uc9c0 \ubc29\ubc95\uc5d0 \ub300\ud574 \uacf5\uc720\ud588\uc2b5\ub2c8\ub2e4.<br>\ub2e4\uc591\ud55c \uad00\uc810\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \uc18c\uc7ac\ub4e4\uc744 \uae30\ud68d\ud574 \ubcf4\uba74\uc11c \ube0c\ub79c\ub4dc\uc5d0 \ucd5c\uc801\ud654\ub41c \ud788\uc5b4\ub85c \uc18c\uc7ac\ub97c \ubc1c\uad74\ud574, \ub9e4\ucd9c\uc744 \uc131\uc7a5\uc2dc\ud0a4\ub294 \ub370\uc5d0 \ub3c4\uc6c0\uc774 \ub418\uc2dc\uae38 \ubc14\ub77c\uba70 \uc774\ubc88 \uce7c\ub7fc\uc744 \ub9c8\uce69\ub2c8\ub2e4.<\/p>\n\n\n\n<p><br>\uc6d0\ud3ec\uc778\ud2b8 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130 \ub370\uc774\uc758 \uc9c0\ub09c \uac8c\uc2dc\ubb3c\uc740 \uc544\ub798 \ub9c1\ud06c\uc5d0\uc11c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/1point.kr\/blog\/insights\/marketing_indicators\/\">\uc608\uc2dc\ub85c \uc774\ud574\ud558\ub294 \uae30\ucd08 \ub9c8\ucf00\ud305 \uc6a9\uc5b4 TOP 7<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/1point.kr\/blog\/insights\/meta_dashboard_setting\/\">\uba54\ud0c0 \uad11\uace0\uad00\ub9ac\uc790, \u20185\ubd84\uc774\uba74 \ucda9\ubd84\ud55c\u2019 \ub300\uc2dc\ubcf4\ub4dc \uc138\ud305 \ubc29\ubc95<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/1point.kr\/blog\/insights\/calculating_ad_costs\/\">\uad11\uace0\ube44, \uc190\ud574 \ubcf4\uc9c0 \uc54a\ub294 \uacc4\uc0b0\ubc95 2\uac00\uc9c0<\/a><\/li>\n<\/ul>\n\n\n\n<p>\ud639\uc2dc \ucd94\uac00\ub85c \uad81\uae08\ud55c \uc810\uc774 \uc788\uac70\ub098 \uc800\uc640 \ud568\uaed8 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ub514\ubca8\ub86d \ud574\ubcf4\uace0 \uc2f6\uc73c\uc2e0 \ubd84\ub4e4\uc740<br>\uc544\ub798 \ub9c8\ucf00\ud130 \ub370\uc774\uc640 \ud568\uaed8 \ud558\uae30 \ubc84\ud2bc\uc744 \ud074\ub9ad\ud558\uc154\uc11c 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