{"id":1889,"date":"2023-11-29T14:05:26","date_gmt":"2023-11-29T05:05:26","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=1889"},"modified":"2025-05-15T10:57:06","modified_gmt":"2025-05-15T01:57:06","slug":"utm-guide","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/insights\/utm-guide\/","title":{"rendered":"\ud6a8\uacfc\uc801\uc778 \uad11\uace0 \ubd84\uc11d\uc744 \uc704\ud55c, UTM \uc124\uc815 3\ub2e8\uacc4 \uac00\uc774\ub4dc"},"content":{"rendered":"\n<p>\ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ud544\uc218 \uac1c\ub150\uc778 UTM, \uc5bc\ub9c8\ub098 \uc798 \uc54c\uace0 \ud65c\uc6a9\ud558\uace0 \uacc4\uc2e0\uac00\uc694? \uc624\ub298\uc740 UTM\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uace0, \ucc28\uadfc\ucc28\uadfc \ub530\ub77c\ud558\uc2e4 \uc218 \uc788\ub294 UTM \uc124\uc815 \uac00\uc774\ub4dc\ub97c \uc900\ube44\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p><\/p>\n\n\n<h2 class=\"simpletoc-title\">\uc21c\uc11c<\/h2>\n<ul class=\"simpletoc-list\">\n<li><a href=\"#1-utm-%25ec%2584%25a4%25ec%25a0%2595-%25eb%25a7%2581%25ed%2581%25ac-%25eb%25a7%258c%25eb%2593%25a4%25ea%25b8%25b0\">1. UTM \uc124\uc815 &#8211; \ub9c1\ud06c \ub9cc\ub4e4\uae30<\/a>\n\n<\/li>\n<li><a href=\"#2-%25eb%25a9%2594%25ed%2583%2580%25ed%258e%2598%25ec%259d%25b4%25ec%258a%25a4%25eb%25b6%2581-%25ea%25b4%2591%25ea%25b3%25a0%25ec%2597%2590%25ec%2584%259c-utm-%25ec%25a0%2581%25ec%259a%25a9%25ed%2595%2598%25ea%25b8%25b0\">2. \uba54\ud0c0(\ud398\uc774\uc2a4\ubd81) \uad11\uace0\uc5d0\uc11c UTM \uc801\uc6a9\ud558\uae30<\/a>\n\n\n<ul><li>\n<a href=\"#tip-%25ed%258e%25b8%25eb%25a6%25ac%25ed%2595%259c-%25eb%258f%2599%25ec%25a0%2581-%25eb%25a7%25a4%25ea%25b0%259c%25eb%25b3%2580%25ec%2588%2598-%25ed%2599%259c%25ec%259a%25a9%25ed%2595%2598%25ea%25b8%25b0\">TIP : \ud3b8\ub9ac\ud55c \ub3d9\uc801 \ub9e4\uac1c\ubcc0\uc218 \ud65c\uc6a9\ud558\uae30<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#3-%25ea%25b5%25ac%25ea%25b8%2580-%25ea%25b4%2591%25ea%25b3%25a0%25ec%2597%2590%25ec%2584%259c-utm-%25ec%25a0%2581%25ec%259a%25a9%25ed%2595%2598%25ea%25b8%25b0\">3. \uad6c\uae00 \uad11\uace0\uc5d0\uc11c UTM \uc801\uc6a9\ud558\uae30<\/a>\n\n\n<ul><li>\n<a href=\"#tip-%25ed%258e%25b8%25eb%25a6%25ac%25ed%2595%259c-valuetrack-%25eb%25a7%25a4%25ea%25b0%259c%25eb%25b3%2580%25ec%2588%2598-%25ed%2599%259c%25ec%259a%25a9%25ed%2595%2598%25ea%25b8%25b0\">TIP: \ud3b8\ub9ac\ud55c ValueTrack \ub9e4\uac1c\ubcc0\uc218 \ud65c\uc6a9\ud558\uae30<\/a>\n<\/li>\n<\/ul>\n<\/li><\/ul>\n\n\n<p>\uc548\ub155\ud558\uc138\uc694, \uc6d0\ud3ec\uc778\ud2b8\uc5d0\uc11c \ud65c\ub3d9\ud558\uace0 \uc788\ub294 \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud130 \ub808\ube44\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc5ec\ub7ec\ubd84\uc740 UTM\uc744 \uc5bc\ub9c8\ub098 \uc798 \ud65c\uc6a9\ud558\uace0 \uacc4\uc2e0\uac00\uc694? \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc744 \ud558\ub2e4 \ubcf4\uba74, \uc88b\uc740 \uad11\uace0\ub97c \ub9cc\ub4dc\ub294 \uac83\ub9cc\ud07c\uc774\ub098 \uc911\uc694\ud55c \uac83\uc774 \uad11\uace0 \uc131\uacfc\ub97c \uc798 \ucd94\uc801\ud558\ub294 \uac83\uc778\ub370\uc694. \uc6b0\ub9ac\ub294 \uc11c\ube44\uc2a4\ub97c \uc54c\ub9ac\uae30 \uc704\ud574 \uc218\ub9ce\uc740 \ucc44\ub110\uc5d0 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud558\uba74\uc11c \uc6f9\uc0ac\uc774\ud2b8 URL\uc744 \uc5ec\ub7ec \uacf3\uc5d0 \ubfcc\ub9ac\uac8c \ub429\ub2c8\ub2e4. \uc5ec\ub7ec \uc9c0\uba74\uc5d0\uc11c \uad11\uace0\ub97c \uc9d1\ud589\ud558\uace0 \uc774\uba54\uc77c\ub3c4 \ubcf4\ub0b4\uace0 \ubb38\uc790\ub3c4 \ubcf4\ub0b8 \uacb0\uacfc 100\uba85\uc758 \uc0ac\uc6a9\uc790\uac00 \uc804\ud658\ub418\uc5c8\ub2e4\uba74, \uc774 \uc911\uc5d0 A\ub9e4\uccb4\ub97c \ud1b5\ud574 \uc804\ud658\ub41c \uac83\uc740 \uba87 \uba85\uc774\uace0, B \ub9e4\uccb4\ub97c \ud1b5\ud574 \uc804\ud658\ub41c \uac83\uc740 \uba87 \uba85\uc77c\uae4c\uc694? \ub610 \uc774\uba54\uc77c, \ubb38\uc790\ub97c \ud1b5\ud574 \uc804\ud658\ub41c \uc0ac\ub78c\uc740 \uc5bc\ub9c8\ub098 \ub420\uae4c\uc694? \uc774\ub54c \uac01 \uc0ac\uc6a9\uc790\ub4e4\uc758 \uc720\uc785 \uacbd\ub85c\ub97c \uc815\ud655\ud788 \ud30c\uc545\ud558\uae30 \uc704\ud574 \uaf2d \ud544\uc694\ud55c \uac83\uc774 UTM\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>UTM\uc744 \uc798 \ud65c\uc6a9\ud558\uba74 \uc5b4\ub290 \uc18c\uc2a4\uc5d0\uc11c \uc720\uc785\ub41c \uc0ac\uc6a9\uc790\uac00 \ub9ce\uc740\uc9c0, \ub610 \uc5b4\ub5a4 \ucea0\ud398\uc778\uc5d0\uc11c \uc720\uc785\ub41c \uc0ac\uc6a9\uc790\uac00 \uacb0\uc81c\ub97c \ub9ce\uc774 \uc77c\uc73c\ud0a4\ub294\uc9c0 \ub4f1\uc744 \ud655\uc778\ud558\uc5ec \uc6b0\ub9ac\uc758 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc774 \uc8fc\ub825\ud574\uc57c \ud560 \uacf3\uc744 \ubc14\ub85c \uc54c\uace0, \uc131\uacfc\ub97c \uac1c\uc120\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ubc88 UTM \uc124\uc815 \uac00\uc774\ub4dc \uc544\ud2f0\ud074\uc5d0\uc11c\ub294 UTM \ud30c\ub77c\ubbf8\ud130\uc758 \uac1c\ub150\uacfc \ud568\uaed8 UTM \ub9c1\ud06c\ub97c \ub9cc\ub4e4\uc5b4 \ubcf4\uace0, \ub610 \uc2e4\uc81c \uad11\uace0\ub97c \uc138\ud305\ud560 \ub54c UTM \ub9c1\ud06c\ub97c \uc801\uc6a9\ud558\ub294 \ubc29\ubc95\uacfc \ud301\uae4c\uc9c0 \uc790\uc138\ud788 \uc54c\ub824 \ub4dc\ub9ac\ub824\uace0 \ud569\ub2c8\ub2e4. \ud2b9\ud788 UTM\uc744 \uc798 \ud65c\uc6a9\ud558\uace0 \uc2f6\uc740 \ub9c8\ucf00\ud305 \uc2e4\ubb34\uc790\ub77c\uba74 \uc8fc\ubaa9\ud574 \uc8fc\uc138\uc694!<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"1-utm-%25ec%2584%25a4%25ec%25a0%2595-%25eb%25a7%2581%25ed%2581%25ac-%25eb%25a7%258c%25eb%2593%25a4%25ea%25b8%25b0\">1. UTM \uc124\uc815 &#8211; \ub9c1\ud06c \ub9cc\ub4e4\uae30<\/h2>\n\n\n<p>\uad11\uace0\ub97c \ubcf8 \uc0ac\uc6a9\uc790\ub4e4\uc744 \ub79c\ub529\uc2dc\ud0a4\ub294 \uc6b0\ub9ac\uc758 \uc6f9\uc0ac\uc774\ud2b8 \uc8fc\uc18c\uac00 <code>https:\/\/mywebsite.com<\/code> \uc774\ub77c\uace0 \uac00\uc815\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. UTM \ud30c\ub77c\ubbf8\ud130\ub97c \ucd94\uac00\ud558\uc5ec \ub2e4\uc74c\uacfc \uac19\uc740 \ub9c1\ud06c\ub97c \ub9cc\ub4e4\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-fa727d82\"><img loading=\"lazy\" decoding=\"async\" width=\"543\" height=\"58\" class=\"gb-image gb-image-fa727d82\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Untitled-24.png\" alt=\"\ud6a8\uacfc\uc801\uc778 \uad11\uace0 \ubd84\uc11d\uc758 \uccab\uac78\uc74c, UTM \uc124\uc815 \uac00\uc774\ub4dc\" title=\"Untitled-24\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Untitled-24.png 543w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Untitled-24-300x32.png 300w\" sizes=\"auto, (max-width: 543px) 100vw, 543px\" \/><\/figure>\n\n\n\n<p><br>\uc5ec\uae30\uc11c \ubb3c\uc74c\ud45c \ub4a4\uc758 \ube68\uac04\uc0c9 \ubd80\ubd84\uc774 \ubc14\ub85c UTM \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uae30 \uc704\ud55c \ubd80\ubd84\uc774\uba70, \uc2e4\uc81c\ub85c \uc0ac\uc6a9\uc790\uac00 \uc774\ub3d9\ud558\ub294 \uc6f9\uc0ac\uc774\ud2b8\uc758 \uc8fc\uc18c\uc5d0\ub294 \uc601\ud5a5\uc744 \ubbf8\uce58\uc9c0 \uc54a\ub294 \ubd80\ubd84\uc785\ub2c8\ub2e4. (\uc124\ub839 \uc774 \ubd80\ubd84\uc758 UTM \ud30c\ub77c\ubbf8\ud130\uac00 \uc798\ubabb \uc791\uc131\ub418\uc5c8\ub2e4\uace0 \ud558\ub354\ub77c\ub3c4, \uc6f9\uc0ac\uc774\ud2b8 \uc720\uc785\uc5d0\ub294 \uc9c0\uc7a5\uc774 \uc5c6\uc5b4\uc694)<\/p>\n\n\n\n<p>\uc774\uc81c \uc704 \ub9c1\ud06c\ub97c \uc774\ud574\ud558\uae30 \uc704\ud574\uc11c, UTM \uc815\ubcf4\ub97c \ub2f4\ub294 \ud30c\ub77c\ubbf8\ud130\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\uc5d0\uc11c \uc870\ud68c\ud560 \uc218 \uc788\ub294 UTM \ud30c\ub77c\ubbf8\ud130\ub294 \ub2e4\uc74c\uacfc \uac19\uc774 \ub2e4\uc12f \uac00\uc9c0\uc778\ub370\uc694. \uac01 \ud56d\ubaa9\ubcc4\ub85c \ub2e4\uc74c\uacfc \uac19\uc740 \uc815\ubcf4\ub97c \uc785\ub825\ud574 \uc8fc\uc2dc\uba74 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">1. utm_source<\/mark><\/strong><\/p>\n\n\n\n<p>\uc5b4\ub5a4 \ucc44\ub110\uc5d0\uc11c \uc720\uc785\ub418\uc5c8\ub294\uc9c0\ub97c \uc785\ub825\ud569\ub2c8\ub2e4. \ud070 \ub2e8\uc704\uc758 \ucc44\ub110\uba85\uc744 \uc801\uc5b4\uc8fc\uc138\uc694.<\/p>\n\n\n\n<p>\uc608: google, meta, kakao, naver<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">2. utm_medium<\/mark><\/strong><\/p>\n\n\n\n<p>\uc5b4\ub5a4 \uc885\ub958\uc758 \uad11\uace0\uc5d0\uc11c \uc720\uc785\ub418\uc5c8\ub294\uc9c0\ub97c \uc785\ub825\ud569\ub2c8\ub2e4. \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub294 display \ub610\ub294 banner, \uac80\uc0c9 \uad11\uace0\ub294 cpc, \uc774\uba54\uc77c \ub4f1\uc758 CRM \uad11\uace0\ub77c\uba74 email\uc774\ub098 sms \ub4f1\uc73c\ub85c \uc785\ub825\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608: display, cpc, email<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">3. utm_campaign<\/mark><\/strong><\/p>\n\n\n\n<p>\uc5b4\ub5a4 \ucea0\ud398\uc778\uc5d0\uc11c \uc720\uc785\ub418\uc5c8\ub294\uc9c0\ub97c \uc801\uc5b4\uc8fc\uc138\uc694. \ud55c\uae00\ub85c \uc801\uc5b4\ub3c4 \ubb34\ubc29\ud558\uc9c0\ub9cc, \ud55c\uae00\uc774 \uc788\ub294 \ub9c1\ud06c\ub97c \uc62e\uaca8\uc801\uc744 \ub54c \ud2b9\uc218\ubb38\uc790\ub97c \ud3ec\ud568\ud55c \uc815\uccb4\ubd88\uba85\uc758 \uae34 \ub9c1\ud06c\ub85c \ubcc0\ud658\uc774 \ub418\ub294 \uc810\uc774 \ubd88\ud3b8\ud574\uc11c \uc800\ub294 \uc5b4\ub514\uc11c\ub4e0 \uc27d\uac8c \uc54c\uc544\ubcfc \uc218 \uc788\ub294 \uc601\uc5b4\ub85c \uc124\uc815\ud558\ub294 \uac83\uc744 \uc120\ud638\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608: purchase_230810, purchase_retarget<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">4. utm_term<\/mark><\/strong><\/p>\n\n\n\n<p>\uc774 \ud56d\ubaa9\uc740 \uac80\uc0c9 \uad11\uace0\uc5d0\uc11c\ub9cc \ub123\uc5b4\uc8fc\uc154\ub3c4 \ub429\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc5b4\ub5a4 \ud0a4\uc6cc\ub4dc\ub97c \uac80\uc0c9\ud558\uc5ec \uc720\uc785\ub418\uc5c8\ub294\uc9c0\ub97c \ucd94\uc801\ud558\ub294\ub370\uc694. \uc774 \ubd80\ubd84\uc740 {query} \ub610\ub294 {keyword}\ub97c \uc785\ub825\ud574 \uc8fc\uc2dc\uba74 \uc0ac\uc6a9\uc790\uac00 \uac80\uc0c9\ud55c \ud0a4\uc6cc\ub4dc\uac00 \uc790\ub3d9\uc73c\ub85c \uac12\uc73c\ub85c \ub4e4\uc5b4\uac00 \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\uc5d0 \uae30\ub85d\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">5. utm_content<\/mark><\/strong><\/p>\n\n\n\n<p>\uc5b4\ub5a4 \uad11\uace0 \uc18c\uc7ac\uc5d0\uc11c \uc720\uc785\ub418\uc5c8\ub294\uc9c0\ub97c \ucd94\uc801\ud569\ub2c8\ub2e4. \uc5ed\uc2dc \ud55c\uae00\ub85c \uae30\uc785\ud574\ub3c4 \ub418\uc9c0\ub9cc, \uc5b4\ub514\uc11c\ub098 \ub9c1\ud06c\ub97c \uc27d\uac8c \uc54c\uc544\ubcfc \uc218 \uc788\ub3c4\ub85d \uc601\uc5b4\ub85c \uae30\uc785\ud558\ub294 \uac83\uc744 \uad8c\uc7a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608: video_full, summer_event_01<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uadf8\ub7fc \uc704\uc5d0\uc11c \uc608\uc2dc\ub85c \ubcf4\uc558\ub358 UTM\uc774 \ub2ec\ub9b0 \ub9c1\ud06c\ub97c \ub2e4\uc2dc \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uc774 \ub9c1\ud06c\ub294 \uc5b4\ub5a4 UTM \uc815\ubcf4\ub97c \ub2f4\uace0 \uc788\ub294 \uac83\uc77c\uae4c\uc694?<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-8f02ac7d\"><img loading=\"lazy\" decoding=\"async\" width=\"543\" height=\"58\" class=\"gb-image gb-image-8f02ac7d\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Untitled-25.png\" alt=\"\ud6a8\uacfc\uc801\uc778 \uad11\uace0 \ubd84\uc11d\uc758 \uccab\uac78\uc74c, UTM \uc124\uc815 \uac00\uc774\ub4dc\" title=\"Untitled-25\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Untitled-25.png 543w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Untitled-25-300x32.png 300w\" sizes=\"auto, (max-width: 543px) 100vw, 543px\" \/><\/figure>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>utm_source=google<\/code> : \uad6c\uae00 \ub9e4\uccb4\uc5d0\uc11c<\/li>\n\n\n\n<li><code>utm_medium=display<\/code> : \ub514\uc2a4\ud50c\ub808\uc774 \uc720\ud615\uc758 \uad11\uace0\uc5d0\uc11c<\/li>\n\n\n\n<li><code>utm_campaign=purchse<\/code> : \u2018purchase\u2019\ub77c\ub294 \ucea0\ud398\uc778\uc5d0\uc11c<\/li>\n\n\n\n<li><code>utm_content=video_5<\/code> : \u2018video_5\u2019 \uad11\uace0 \uc18c\uc7ac\uc5d0\uc11c \uc720\uc785\ub418\uc5c8\ub2e4!<\/li>\n<\/ul>\n\n\n\n<p>\uc774 \ub9c1\ud06c\ub97c \ud574\ub2f9 \ucea0\ud398\uc778\uacfc \uc18c\uc7ac\uc758 \ub3c4\ucc29 \ud398\uc774\uc9c0 URL\ub85c \ub4f1\ub85d\ud574 \ub454\ub2e4\uba74, \ud574\ub2f9 \uad11\uace0\ub97c \ubcf4\uace0 \uc720\uc785\ub41c \uc0ac\uc6a9\uc790\ub294 \ubaa8\ub450 \uc704\uc640 \uac19\uc740 \uaf2c\ub9ac\ud45c\ub97c \ub2ec\uace0 \uc624\uac8c \ub420 \uac70\uc608\uc694.<\/p>\n\n\n\n<p>\uadf8\ub7fc, \uc2e4\uc81c\ub85c \uad11\uace0\ub97c \uc138\ud305\ud558\uba74\uc11c \uc774 UTM \ud30c\ub77c\ubbf8\ud130\uac00 \ud3ec\ud568\ub41c \ub9c1\ud06c\ub97c \uc5b4\ub514\uc5d0 \uc785\ub825\ud558\uba74 \ub418\ub294\uc9c0 \ubcf4\uc5ec\ub4dc\ub9b4\uac8c\uc694.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2-%25eb%25a9%2594%25ed%2583%2580%25ed%258e%2598%25ec%259d%25b4%25ec%258a%25a4%25eb%25b6%2581-%25ea%25b4%2591%25ea%25b3%25a0%25ec%2597%2590%25ec%2584%259c-utm-%25ec%25a0%2581%25ec%259a%25a9%25ed%2595%2598%25ea%25b8%25b0\">2. \uba54\ud0c0(\ud398\uc774\uc2a4\ubd81) \uad11\uace0\uc5d0\uc11c UTM \uc801\uc6a9\ud558\uae30<\/h2>\n\n\n<p><\/p>\n\n\n\n<p>\uba54\ud0c0\uc5d0\uc11c\ub294 \uad11\uace0 \uc18c\uc7ac\ub97c \uc138\ud305\ud558\ub294 \ud654\uba74\uc758 \ud558\ub2e8\uc5d0\uc11c UTM\uc744 \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub3c4\ucc29 \ud398\uc774\uc9c0\uc778 \u2018\uc6f9\uc0ac\uc774\ud2b8 URL\u2019\ub97c \uae30\uc785\ud560 \ub54c UTM \ud30c\ub77c\ubbf8\ud130\uac00 \ud3ec\ud568\ub41c \ub9c1\ud06c\ub97c \uadf8\ub300\ub85c \ub123\uc5b4\uc8fc\uc2dc\uba74 \ub429\ub2c8\ub2e4. \uc544\ub798\ucc98\ub7fc\uc694!<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-09160d8f\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"470\" class=\"gb-image gb-image-09160d8f\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Frame-1153607.png\" alt=\"\ud6a8\uacfc\uc801\uc778 \uad11\uace0 \ubd84\uc11d\uc758 \uccab\uac78\uc74c, UTM \uc124\uc815 \uac00\uc774\ub4dc\" title=\"Frame 1153607\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Frame-1153607.png 773w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Frame-1153607-300x182.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Frame-1153607-768x467.png 768w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\ud639\uc740, \uac19\uc740 \ub9c1\ud06c\ub97c \u2018URL \ub9e4\uac1c\ubcc0\uc218 \ub9cc\ub4e4\uae30\u2019 \uae30\ub2a5\uc744 \ud1b5\ud574 \ub9cc\ub4e4 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8 URL \uc785\ub825\ub780 \ubc14\ub85c \uc544\ub798\uc5d0 \uc788\ub294 \ud30c\ub780\uc0c9 \ud14d\uc2a4\ud2b8\ub97c \ub20c\ub7ec\ubcf4\uc138\uc694.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-d9b12407\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"470\" class=\"gb-image gb-image-d9b12407\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Frame-1153608.png\" alt=\"\" title=\"Frame-1153608\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Frame-1153608.png 773w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Frame-1153608-300x182.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Frame-1153608-768x467.png 768w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\"><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uadf8\ub7fc \uc774\ub7ec\ud55c \ucc3d\uc774 \uc0dd\uc131\ub418\ub294\ub370\uc694. \uc5ec\uae30\uc11c \uc18c\uc2a4, \ub9e4\uccb4, \ucea0\ud398\uc778, \ucf58\ud150\uce20\uc5d0 \ud574\ub2f9\ud558\ub294 \ud30c\ub77c\ubbf8\ud130 \uac12\uc744 \ud558\ub098\uc529 \uc785\ub825\ud574 \uc8fc\uba74 \uc704\uc5d0\uc11c \uc9c1\uc811 \uc785\ub825\ud55c \uac83\uacfc \ub3d9\uc77c\ud55c \uae34 URL\uc774 \uc790\ub3d9\uc73c\ub85c \uc0dd\uc131\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-a59583ac\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"817\" class=\"gb-image gb-image-a59583ac\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Untitled-26.png\" alt=\"\" title=\"Untitled-26\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Untitled-26.png 773w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Untitled-26-284x300.png 284w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Untitled-26-768x812.png 768w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\"><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-18c74c9b gb-headline-text\" id=\"tip-%25ed%258e%25b8%25eb%25a6%25ac%25ed%2595%259c-%25eb%258f%2599%25ec%25a0%2581-%25eb%25a7%25a4%25ea%25b0%259c%25eb%25b3%2580%25ec%2588%2598-%25ed%2599%259c%25ec%259a%25a9%25ed%2595%2598%25ea%25b8%25b0\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">TIP : \ud3b8\ub9ac\ud55c \ub3d9\uc801 \ub9e4\uac1c\ubcc0\uc218 \ud65c\uc6a9\ud558\uae30<\/mark><\/strong><\/h3>\n\n\n<p>\uba54\ud0c0\uc5d0\uc11c\ub294 \uad11\uace0 \uc704\uce58\uc5d0 \ub530\ub77c \uc790\ub3d9\uc73c\ub85c \uac12\uc774 \ubcc0\ud558\ub294 \ub3d9\uc801 \ub9e4\uac1c\ubcc0\uc218\ub97c \uc9c0\uc6d0\ud569\ub2c8\ub2e4. \uc704 \uc608\uc2dc\ucc98\ub7fc \u2018URL \ub9e4\uac1c\ubcc0\uc218 \ub9cc\ub4e4\uae30\u2019 \ucc3d\uc5d0\uc11c \ube48\uce78\uc744 \ud074\ub9ad\ud558\uba74 \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ub3d9\uc801 \ub9e4\uac1c\ubcc0\uc218 \uc635\uc158\uc774 \ud45c\uc2dc\ub429\ub2c8\ub2e4. \ucea0\ud398\uc778\ub9c8\ub2e4, \uc18c\uc7ac\ub9c8\ub2e4 \ub2e4\ub978 UTM \uc815\ubcf4\ub97c \uc785\ub825\ud558\uace0 \uc77c\uc77c\uc774 \uc218\uc815\ud558\ub290\ub77c \ubc88\uac70\ub85c\uc6e0\ub2e4\uba74, \ucea0\ud398\uc778 \ud30c\ub77c\ubbf8\ud130\uac12\uc5d0 \ucea0\ud398\uc778 \uc774\ub984\uc744 \uc9c1\uc811 \uc785\ub825\ud558\ub294 \ub300\uc2e0 \u2018utm_campaign={{campaign.name}}\u2019 \uacfc \uac19\uc774 \uc785\ub825\ud574\ubcf4\uc138\uc694. \ubaa8\ub4e0 \ucea0\ud398\uc778\uc5d0 \ub3d9\uc77c\ud55c UTM \uac12\uc744 \uae30\uc785\ud574\ub3c4, \ucea0\ud398\uc778\ub9c8\ub2e4 \uc11c\ub85c \ub2e4\ub978 \uac12\uc774 \uc218\uc9d1\ub420 \uac70\uc608\uc694.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-3666f676\"><img loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"817\" class=\"gb-image gb-image-3666f676\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/\ub3d9\uc801.png\" alt=\"\" title=\"\ub3d9\uc801\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/\ub3d9\uc801.png 773w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/\ub3d9\uc801-284x300.png 284w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/\ub3d9\uc801-768x812.png 768w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\"><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uba54\ud0c0\uc5d0\uc11c \uc9c0\uc6d0\ud558\ub294 \ub3d9\uc801 \ub9e4\uac1c\ubcc0\uc218\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uace0 \uc2f6\ub2e4\uba74, <a href=\"https:\/\/www.facebook.com\/business\/help\/2360940870872492\" target=\"_blank\" rel=\"noopener\">\uba54\ud0c0 \uac00\uc774\ub4dc<\/a>\ub97c \ucc38\uace0\ud558\uc138\uc694!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"3-%25ea%25b5%25ac%25ea%25b8%2580-%25ea%25b4%2591%25ea%25b3%25a0%25ec%2597%2590%25ec%2584%259c-utm-%25ec%25a0%2581%25ec%259a%25a9%25ed%2595%2598%25ea%25b8%25b0\">3. \uad6c\uae00 \uad11\uace0\uc5d0\uc11c UTM \uc801\uc6a9\ud558\uae30<\/h2>\n\n\n<p><\/p>\n\n\n\n<p>\uc774\ubc88\uc5d0\ub294 \uad6c\uae00 \uad11\uace0\uc5d0\uc11c UTM \ud30c\ub77c\ubbf8\ud130\ub97c \uc801\uc6a9\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uad6c\uae00\uc560\uc988\uc5d0\uc11c\ub294 UTM \ud30c\ub77c\ubbf8\ud130\ub97c \uc5b4\ub514\uc5d0 \uc368\uc57c \ud560\uc9c0 \uc9c1\uad00\uc801\uc73c\ub85c \uc54c\uae30\uac00 \uc870\uae08 \uc5b4\ub835\uac8c \ub418\uc5b4\uc788\ub294\ub370\uc694.<\/p>\n\n\n\n<p>\uba3c\uc800, \uad6c\uae00\uc560\uc988\uc5d0\uc11c\ub294 \ud06c\uac8c \u2018\uacc4\uc815 \uc218\uc900\u2019\uc5d0\uc11c \uacc4\uc815 \ub0b4 \ubaa8\ub4e0 \uad11\uace0\uc5d0 \uc801\uc6a9\ub418\ub294 UTM \ud30c\ub77c\ubbf8\ud130\ub97c \ub4f1\ub85d\ud560 \uc218\ub3c4 \uc788\uace0, \uc791\uac8c\ub294 \u2018\uad11\uace0\u2019 \ub610\ub294 \u2018\ud0a4\uc6cc\ub4dc \uc218\uc900\u2019\uc5d0\uc11c UTM \ud30c\ub77c\ubbf8\ud130\ub97c \ub4f1\ub85d\ud560 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \uc218\uc900\uc5d0\uc11c \ubcf5\uc218\uc758 UTM \ud30c\ub77c\ubbf8\ud130\ub97c \ub4f1\ub85d\ud560 \uacbd\uc6b0 \uac00\uc7a5 \uc791\uc740 \uc218\uc900\uc5d0\uc11c\uc758 UTM\uc774 \uc801\uc6a9\ub429\ub2c8\ub2e4. (\uac01 \uc218\uc900\uc5d0\uc11c UTM \ud30c\ub77c\ubbf8\ud130\ub97c \uc801\uc6a9\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uace0 \uc2f6\ub2e4\uba74 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/9054021?hl=ko&amp;ref_topic=6273775&amp;sjid=2368317332972966439-EU#zippy=%2C%EA%B3%84%EC%A0%95-%EC%88%98%EC%A4%80%EC%97%90%EC%84%9C-%EC%B5%9C%EC%A2%85-url-%EC%A0%91%EB%AF%B8%EC%82%AC-%EC%B6%94%EA%B0%80%2C%EC%BA%A0%ED%8E%98%EC%9D%B8-%EC%88%98%EC%A4%80%EC%97%90%EC%84%9C-%EC%B5%9C%EC%A2%85-url-%EC%A0%91%EB%AF%B8%EC%82%AC-%EC%B6%94%EA%B0%80%2C%EA%B4%91%EA%B3%A0-%EC%88%98%EC%A4%80%EC%97%90%EC%84%9C-%EC%B5%9C%EC%A2%85-url-%EC%A0%91%EB%AF%B8%EC%82%AC-%EC%B6%94%EA%B0%80%2C%EA%B4%91%EA%B3%A0-%EA%B7%B8%EB%A3%B9-%EB%8F%99%EC%A0%81-%EA%B4%91%EA%B3%A0-%ED%83%80%EA%B2%9F-%EB%98%90%EB%8A%94-%ED%82%A4%EC%9B%8C%EB%93%9C-%EC%88%98%EC%A4%80%EC%97%90%EC%84%9C-%EC%B5%9C%EC%A2%85-%EB%8F%84%EC%B0%A9-url-%EC%A0%91%EB%AF%B8%EC%82%AC-%EC%B6%94%EA%B0%80%2C%EC%82%AC%EC%9D%B4%ED%8A%B8%EB%A7%81%ED%81%AC-%EC%88%98%EC%A4%80%EC%97%90%EC%84%9C-%EC%B5%9C%EC%A2%85-url-%EC%A0%91%EB%AF%B8%EC%82%AC-%EC%B6%94%EA%B0%80\" target=\"_blank\" rel=\"noopener\">\uad6c\uae00 \uac00\uc774\ub4dc<\/a>\ub97c \ucc38\uace0\ud574 \uc8fc\uc138\uc694)<\/p>\n\n\n\n<p>\uc5b4\ub5a4 \uc218\uc900\uc5d0\uc11c \uc801\uc6a9\ud558\ub4e0 \uc544\ub798\uc640 \uac19\uc740 \uce78\uc5d0\uc11c UTM \ud30c\ub77c\ubbf8\ud130\ub97c \uae30\uc785\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \u2018\ucd94\uc801 \ud15c\ud50c\ub9bf\u2019, \u2018\ucd5c\uc885 \ub3c4\ucc29 URL \uc811\ubbf8\uc0ac\u2019\ub77c\uace0 \ud558\ub294 \ub0af\uc120 \uc6a9\uc5b4\uac00 \uc788\uc5b4 \uc6b0\ub9ac\ub97c \ubb34\ucc99 \ud63c\ub780\uc2a4\ub7fd\uac8c \ud558\ub294\ub370\uc694. (\ud2b9\ud788 \uadf8 \uc544\ub798\uc758 \u2018\uc608\u2019\ub97c \ubcf4\uc544\ub3c4 \uc774\ud574\uac00 \ub418\uc9c0 \uc54a\uae30\ub294 \ub9c8\ucc2c\uac00\uc9c0\uc778\ub370\uc694.)<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1344a79a\"><img loading=\"lazy\" decoding=\"async\" width=\"419\" height=\"365\" class=\"gb-image gb-image-1344a79a\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Frame-1153611.png\" alt=\"\" title=\"Frame 1153611\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Frame-1153611.png 419w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Frame-1153611-300x261.png 300w\" sizes=\"auto, (max-width: 419px) 100vw, 419px\"><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uac04\ub2e8\ud788 \ub9d0\ud558\uba74 \ub458 \uc911 \ud558\ub098\ub9cc \uae30\uc785\ud558\uba74 \ub418\uace0, \ub458 \uc911 \ubb34\uc5c7\uc744 \uc0ac\uc6a9\ud558\ub4e0 UTM \uc815\ubcf4\ub97c \ucd94\uc801\ud558\uc5ec \uad6c\uae00\uc560\ub110\ub9ac\ud2f1\uc2a4\uc5d0\uc11c \ub370\uc774\ud130\ub97c \uc870\ud68c\ud558\ub294 \ub370\ub294 \uc9c0\uc7a5\uc774 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uba3c\uc800, \ucd5c\uc885 URL \ub780\uc5d0 \uc6f9\uc0ac\uc774\ud2b8 \ub79c\ub529\ud398\uc774\uc9c0 \uc8fc\uc18c\ub97c \uc785\ub825\ud55c \ud6c4 \u2018\ucd94\uc801 \ud15c\ud50c\ub9bf\u2019\uc548\uc5d0 UTM \ud30c\ub77c\ubbf8\ud130\ub97c \uc801\uc6a9\ud560 \ub54c\ub294 \uc774\ub807\uac8c \uc785\ub825\ud558\uc138\uc694.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-c0db273f\"><img loading=\"lazy\" decoding=\"async\" width=\"419\" height=\"563\" class=\"gb-image gb-image-c0db273f\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Frame-1153615.png\" alt=\"\" title=\"Frame-1153615\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Frame-1153615.png 419w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Frame-1153615-223x300.png 223w\" sizes=\"auto, (max-width: 419px) 100vw, 419px\"><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc704\uc758 \uc608\uc2dc\uc640 \uac19\uc774, \ucd94\uc801 \ud15c\ud50c\ub9bf \ub780\uc5d0\ub294 \ub79c\ub529\ud398\uc774\uc9c0 URL\uc744 \uc758\ubbf8\ud558\ub294 {lpurl}\uacfc \ubb3c\uc74c\ud45c, \uadf8\ub9ac\uace0 UTM \ud30c\ub77c\ubbf8\ud130\ub97c \ucb49 \uc774\uc5b4\uc11c \uae30\uc785\ud574\uc8fc\uc138\uc694. \uadf8\ub7ec\uba74 {lpurl} \ubcc0\uc218 \ub300\uc2e0\uc5d0 \ub79c\ub529\ud398\uc774\uc9c0 \uc8fc\uc18c\uac00 \ub4e4\uc5b4\uac00\uba74\uc11c \uad11\uace0\ub97c \ud074\ub9ad\ud558\ub294 \uc0ac\uc6a9\uc790\ub294 UTM \ud30c\ub77c\ubbf8\ud130\uac00 \ud3ec\ud568\ub41c \ub79c\ub529\ud398\uc774\uc9c0 \uc8fc\uc18c\ub85c \uc774\ub3d9\ud558\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucd5c\uc885 \ub3c4\ucc29 URL \uc811\ubbf8\uc0ac \uc601\uc5ed\uc5d0\uc11c\ub294 \uc870\uae08 \ub354 \uac04\ub2e8\ud569\ub2c8\ub2e4. \ubb3c\uc74c\ud45c \ub2e4\uc74c\uc5d0 \uc624\ub294 UTM \ud30c\ub77c\ubbf8\ud130 \ubd80\ubd84\ub9cc \ub69d \ub5bc\uc5b4\uc11c \uae30\uc785\ud574\uc8fc\uba74 \ub429\ub2c8\ub2e4. \ubc14\ub85c \uc544\ub798 \uc608\uc2dc\ucc98\ub7fc\uc694.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-32cdec0e\"><img loading=\"lazy\" decoding=\"async\" width=\"419\" height=\"563\" class=\"gb-image gb-image-32cdec0e\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Frame-1153616.png\" alt=\"\" title=\"Frame-1153616\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Frame-1153616.png 419w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/Frame-1153616-223x300.png 223w\" sizes=\"auto, (max-width: 419px) 100vw, 419px\"><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-2f907f31 gb-headline-text\" id=\"tip-%25ed%258e%25b8%25eb%25a6%25ac%25ed%2595%259c-valuetrack-%25eb%25a7%25a4%25ea%25b0%259c%25eb%25b3%2580%25ec%2588%2598-%25ed%2599%259c%25ec%259a%25a9%25ed%2595%2598%25ea%25b8%25b0\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">TIP: \ud3b8\ub9ac\ud55c ValueTrack \ub9e4\uac1c\ubcc0\uc218 \ud65c\uc6a9\ud558\uae30<\/mark><\/strong><\/h3>\n\n\n<p>\uc704 \uba54\ud0c0 \uad11\uace0\uc5d0\uc11c \uc0b4\ud3b4\ubcf8 \ub3d9\uc801 \ub9e4\uac1c\ubcc0\uc218\uc640 \uac19\uc740 \uac1c\ub150\uc73c\ub85c, \uad6c\uae00\uc560\uc988\uc5d0\uc11c\ub294 valuetrack \ub9e4\uac1c\ubcc0\uc218\ub77c\ub294 \uc6a9\uc5b4\ub97c \uc0ac\uc6a9\ud574\uc11c \uad00\ub828 \uae30\ub2a5\uc744 \uc548\ub0b4\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c \uc81c\uacf5\ud558\ub294 \ub9e4\uac1c\ubcc0\uc218\uc758 \uc885\ub958\ub3c4 \uba54\ud0c0\uc640\ub294 \ub2e4\ub978\ub370\uc694. <code>utm_campaign={campaignid}<\/code> \uc640 \uac19\uc774 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \ub9e4\uac1c\ubcc0\uc218\ub97c \ud65c\uc6a9\ud558\uc5ec \ubaa8\ub4e0 \ucea0\ud398\uc778\uc5d0 \uc801\uc6a9 \uac00\ub2a5\ud55c UTM\uc744 \uacc4\uc815 \uc218\uc900\uc5d0\uc11c \uc801\uc6a9\ud574\ub193\ub294\ub2e4\uba74, \uad6c\uae00\uc560\uc988\uc5d0\uc11c \uc0c8\ub85c\uc6b4 \ucea0\ud398\uc778\uc744 \uc0dd\uc131\ud560 \ub54c\ub9c8\ub2e4 \ucd94\uc801 \ud15c\ud50c\ub9bf\uc744 \ucd94\uac00\ud560 \ud544\uc694 \uc5c6\uc774 \ub79c\ub529\ud398\uc774\uc9c0 URL\ub9cc \ub4f1\ub85d\ud558\uba74 \ub418\ub2c8 \uc5c5\ubb34\uac00 \uac04\ud3b8\ud574\uc9c0\uaca0\uc8e0?<\/p>\n\n\n\n<p>\ub2e4\ub9cc \uad6c\uae00\uc560\uc988\ub294 \uc6cc\ub099 \uad11\uace0 \uc720\ud615\uc774 \ub2e4\uc591\ud558\uae30 \ub54c\ubb38\uc5d0, \ucea0\ud398\uc778\uc758 \uc720\ud615\uc5d0 \ub530\ub77c\uc11c \uc5b4\ub5a4 valuetrack \ub9e4\uac1c\ubcc0\uc218\ub294 \uac12\uc774 \uc218\uc9d1\ub418\uc9c0 \uc54a\ub294 \uacbd\uc6b0\ub3c4 \ub9ce\uc544\uc694. \ucea0\ud398\uc778\ubcc4\ub85c \ud65c\uc6a9 \uac00\ub2a5\ud55c \ub9e4\uac1c\ubcc0\uc218\uc758 \uc885\ub958\ub97c \uc790\uc138\ud788 \uc54c\uace0 \uc2f6\ub2e4\uba74 <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6305348?hl=ko&amp;sjid=15549075378365187715-EU#zippy=%2C%EC%B5%9C%EC%A2%85-url-%EC%B6%94%EC%A0%81-%ED%85%9C%ED%94%8C%EB%A6%BF-%EB%98%90%EB%8A%94-%EB%A7%9E%EC%B6%A4-%EB%A7%A4%EA%B0%9C%EB%B3%80%EC%88%98\" target=\"_blank\" rel=\"noopener\">\uad6c\uae00 valuetrack \ub9e4\uac1c\ubcc0\uc218 \uac00\uc774\ub4dc<\/a>\ub97c \ucc38\uace0\ud558\uc138\uc694.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc5ec\uae30\uae4c\uc9c0 UTM \ud30c\ub77c\ubbf8\ud130\uc758 \uae30\ubcf8\uc801\uc778 \uc774\ud574\uc640 UTM \uc124\uc815 \ubc29\ubc95, \uc2e4\uc9c8\uc801\uc778 \ud65c\uc6a9 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc558\uc2b5\ub2c8\ub2e4. UTM \ud30c\ub77c\ubbf8\ud130\ub97c \uc798 \ud65c\uc6a9\ud558\uba74 \uad11\uace0 \uc131\uacfc\ub97c \ub354\uc6b1 \uc815\ubc00\ud558\uac8c \uce21\uc815\ud558\uace0, \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \uc218\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \ucea0\ud398\uc778\uc744 \uc9d1\ud589\ud560 \ub54c UTM \uc124\uc815\uc758 \uc911\uc694\uc131\uc744 \uc78a\uc9c0 \ub9c8\uc2dc\uace0, \uc624\ub298 \uc544\ud2f0\ud074\uc5d0\uc11c \uc54c\ub824\ub4dc\ub9b0 \ub0b4\uc6a9\uc744 \uc801\uadf9\uc801\uc73c\ub85c \ud65c\uc6a9\ud574 \ubcf4\uc138\uc694!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"gb-block-image gb-block-image-51ddd50b\"><a href=\"https:\/\/1point.kr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"3080\" height=\"1664\" class=\"gb-image gb-image-51ddd50b\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/\ub808\ube44_expert_btn-1.png\" alt=\"\" title=\"\u1105\u1166\u1107\u1175_expert_btn\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/\ub808\ube44_expert_btn-1.png 3080w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/\ub808\ube44_expert_btn-1-300x162.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/\ub808\ube44_expert_btn-1-1024x553.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/\ub808\ube44_expert_btn-1-768x415.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/\ub808\ube44_expert_btn-1-1536x830.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/11\/\ub808\ube44_expert_btn-1-2048x1106.png 2048w\" sizes=\"auto, (max-width: 3080px) 100vw, 3080px\"><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>UTM \uc124\uc815 \ubc0f \ud65c\uc6a9 \uac00\uc774\ub4dc\ub97c \ud1b5\ud574 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \uc815\ud655\ud558\uac8c \ucd94\uc801\ud558\uc138\uc694. <\/p>\n","protected":false},"author":1,"featured_media":1911,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/1889","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=1889"}],"version-history":[{"count":23,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/1889\/revisions"}],"predecessor-version":[{"id":5473,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/1889\/revisions\/5473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/1911"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=1889"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=1889"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=1889"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}