{"id":1929,"date":"2023-12-20T12:20:23","date_gmt":"2023-12-20T03:20:23","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=1929"},"modified":"2025-05-15T10:55:49","modified_gmt":"2025-05-15T01:55:49","slug":"contents-mkt","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/insights\/contents-mkt\/","title":{"rendered":"\ucd08\uae30 \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc704\ud55c \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 KPI \uac00\uc774\ub4dc | \ubaa9\ud45c \uc124\uc815\ubd80\ud130 \ub370\uc774\ud130 \uc218\uc9d1\uae4c\uc9c0"},"content":{"rendered":"\n<p>\ucf58\ud150\uce20 \ub9c8\ucf00\ud305 KPI (\ud575\uc2ec \uc131\uacfc \uc9c0\ud45c), \uc5b4\ub5bb\uac8c \uc124\uc815\ud558\uace0 \uce21\uc815\ud558\ub294\uc9c0 \uad81\uae08\ud558\uc9c0 \uc54a\uc73c\uc168\ub098\uc694? \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ubaa9\ud45c \uc124\uc815\ud558\ub294 \ubc95, \uc720\uc785 \uacbd\ub85c \ud30c\uc545 \ud6c4 \ub370\uc774\ud130 \uc218\uc9d1\uae4c\uc9c0 \ucc28\uadfc\ucc28\uadfc \uc54c\ub824\ub4dc\ub9b4\uac8c\uc694.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"simpletoc-title\">\uc21c\uc11c<\/h2>\n<ul class=\"simpletoc-list\">\n<li><a href=\"#%25ed%2581%25ac%25eb%25a6%25ac%25ec%2597%2590%25ec%259d%25b4%25ed%258b%25b0%25eb%25b8%258c%25eb%25a7%258c-%25ed%2595%2598%25eb%25a9%25b4-%25eb%2590%2590%25eb%258d%2598-%25ec%258b%259c%25ec%25a0%2588%25ec%259d%2580-%25ec%25a7%2580%25eb%2582%25ac%25eb%258b%25a4\">\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c&#8217;\ub9cc&#8217; \ud558\uba74 \ub410\ub358 \uc2dc\uc808\uc740 \uc9c0\ub0ac\ub2e4<\/a>\n\n<\/li>\n<li><a href=\"#%25ec%25bd%2598%25ed%2585%2590%25ec%25b8%25a0-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-kpi-%25ec%2584%25a4%25ec%25a0%2595-%25ec%259a%25b0%25ec%2584%25a0-%25ea%25b0%2581-%25ec%25bd%2598%25ed%2585%2590%25ec%25b8%25a0%25ec%259d%2598-%25eb%25aa%25a9%25ed%2591%259c%25eb%25a5%25bc-%25ec%2584%25a4%25ec%25a0%2595\">\ucf58\ud150\uce20 \ub9c8\ucf00\ud305 KPI \uc124\uc815 : \uc6b0\uc120 \uac01 \ucf58\ud150\uce20\uc758 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uc138\uc694<\/a>\n\n\n<ul><li>\n<a href=\"#1-%25ec%25bd%2598%25ed%2585%2590%25ec%25b8%25a0-%25ec%2586%258c%25eb%25b9%2584-%25ec%25bd%2598%25ed%2585%2590%25ec%25b8%25a0%25eb%25a5%25bc-%25ec%25b5%259c%25eb%258c%2580%25ed%2595%259c-%25eb%25a7%258e%25ec%259d%25b4-%25ed%258d%25bc%25eb%259c%25a8%25eb%25a6%25ac%25ea%25b3%25a0-%25ec%258b%25b6%25ec%2596%25b4\">1. \ucf58\ud150\uce20 \uc18c\ube44 : \ucf58\ud150\uce20\ub97c \ucd5c\ub300\ud55c \ub9ce\uc774 \ud37c\ub728\ub9ac\uace0 \uc2f6\uc5b4!<\/a>\n\n<\/li>\n<li><a href=\"#2-%25ec%25b0%25b8%25ec%2597%25ac%25eb%258f%2584-%25ec%25bd%2598%25ed%2585%2590%25ec%25b8%25a0%25ec%2597%2590-%25eb%258c%2580%25ed%2595%259c-%25ea%25b3%25a0%25ea%25b0%259d%25ec%259d%2598-%25eb%25b0%2598%25ec%259d%2591%25ec%259d%2580-%25ec%2596%25b4%25eb%2595%25a0%25ec%259d%2584%25ea%25b9%258c\">2. \ucc38\uc5ec\ub3c4 : \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \ubc18\uc751\uc740 \uc5b4\ub560\uc744\uae4c?<\/a>\n\n<\/li>\n<li><a href=\"#3-%25ed%258a%25b8%25eb%259e%2598%25ed%2594%25bd-%25ec%25bd%2598%25ed%2585%2590%25ec%25b8%25a0%25eb%25a5%25bc-%25eb%25b3%25b8-%25ec%2582%25ac%25eb%259e%258c%25ec%259d%25b4-%25ec%2596%25bc%25eb%25a7%2588%25eb%2582%2598-%25ec%259a%25b0%25eb%25a6%25ac-%25ec%2584%259c%25eb%25b9%2584%25ec%258a%25a4%25eb%25a1%259c-%25ec%259c%25a0\">3. \ud2b8\ub798\ud53d : \ucf58\ud150\uce20\ub97c \ubcf8 \uc0ac\ub78c\uc774 \uc5bc\ub9c8\ub098 \uc6b0\ub9ac \uc11c\ube44\uc2a4\ub85c \uc720\uc785\ub418\uc5c8\uc744\uae4c?<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#%25ec%25a0%2595%25ed%2599%2595%25ed%2595%259c-%25ec%259c%25a0%25ec%259e%2585-%25ea%25b2%25bd%25eb%25a1%259c%25eb%25a5%25bc-%25ed%258c%258c%25ec%2595%2585%25ed%2595%2598%25ea%25b8%25b0-feat-utm\">\uc815\ud655\ud55c \uc720\uc785 \uacbd\ub85c\ub97c \ud30c\uc545\ud558\uae30 (Feat. UTM)<\/a>\n\n<\/li>\n<li><a href=\"#%25ed%258a%25b8%25eb%259e%2598%25ed%2594%25bd-%25eb%25b6%2584%25ec%2584%259d-%25ed%2588%25b4%25eb%25a1%259c-%25ec%259c%25a0%25ec%259e%2585-%25ea%25b2%25bd%25eb%25a1%259c%25eb%25b3%2584-%25ec%25a0%2584%25ed%2599%2598%25ec%259d%25b4%25ed%2583%2588-%25ed%2598%2584%25ed%2599%25a9-%25ed%258c%258c%25ec%2595%2585%25ed%2595%2598\">\ud2b8\ub798\ud53d \ubd84\uc11d \ud234\ub85c \uc720\uc785 \uacbd\ub85c\ubcc4 \uc804\ud658\/\uc774\ud0c8 \ud604\ud669 \ud30c\uc545\ud558\uae30(GA4)<\/a>\n<\/li><\/ul>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc548\ub155\ud558\uc138\uc694. \uc6d0\ud3ec\uc778\ud2b8 \ub9c8\ucf00\ud130\ub85c \ud65c\ub3d9\ud558\uace0 \uc788\ub294 \ub8e8\ubca4\uc785\ub2c8\ub2e4. \u201c\uc5ec\ub7ec\ubd84, \ubd80\uc790\ub418\uc138\uc694!\u201d\ub77c\ub294 2002\ub144 \uc804\uc124\uc801\uc778 BC\uce74\ub4dc\uc758 \uad11\uace0(<a href=\"https:\/\/youtu.be\/eq8tsa_fGpc?si=7Ty4EsiKwI83UdvY\" target=\"_blank\" rel=\"noopener\">\uc601\uc0c1<\/a>)\ub97c \uc54c\uace0 \uacc4\uc2e0\uac00\uc694? \ub2f9\uc2dc IMF\uc758 \uc5ec\ud30c\uac00 \ub0a8\uc544\uc788\ub358 \uc0c1\ud669\uc5d0\uc11c \uc774 \uad11\uace0\ub294 \ub9d0 \uadf8\ub300\ub85c \u2018\ub300\ud788\ud2b8&#8217;\ub97c \ucce4\uace0, \uc124\ub0a0 \uc778\uc0ac\uc778 \u2018\uc0c8\ud574 \ubcf5 \ub9ce\uc774 \ubc1b\uc73c\uc138\uc694&#8217;\ub97c \u2018\ubd80\uc790 \ub418\uc138\uc694&#8217;\ub85c \ubc14\uafd4\ubc84\ub9b4 \uc815\ub3c4\uc600\uc73c\ub2c8\uae4c\uc694.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"gb-headline gb-headline-12d28217 gb-headline-text\" id=\"%25ed%2581%25ac%25eb%25a6%25ac%25ec%2597%2590%25ec%259d%25b4%25ed%258b%25b0%25eb%25b8%258c%25eb%25a7%258c-%25ed%2595%2598%25eb%25a9%25b4-%25eb%2590%2590%25eb%258d%2598-%25ec%258b%259c%25ec%25a0%2588%25ec%259d%2580-%25ec%25a7%2580%25eb%2582%25ac%25eb%258b%25a4\"><strong>\ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c&#8217;\ub9cc&#8217; \ud558\uba74 \ub410\ub358 \uc2dc\uc808\uc740 \uc9c0\ub0ac\ub2e4<\/strong><\/h2>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"280\" height=\"191\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/\ubd80\uc790\ub418\uc138\uc694-CF-2.jpeg\" alt=\"\" class=\"wp-image-1934\" title=\"\"><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">\uce28\ucc98 : BC\uce74\ub4dc<\/mark><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\uc774 \uc2dc\uae30\ub9cc \ud574\ub3c4 \ucf58\ud150\uce20\ub294 \uc9c1\uad00\uacfc \uac10\uc131\uc758 \uc601\uc5ed\uc774\ub77c\uace0 \ubd10\ub3c4 \uacfc\uc5b8\uc774 \uc544\ub2c8\uc5c8\uc2b5\ub2c8\ub2e4. &lt;\ubd80\uc790 \ub418\uc138\uc694&gt; \uad11\uace0\uc758 \uc131\uacfc \uc5ed\uc2dc \u2018<a href=\"https:\/\/www.asiae.co.kr\/article\/2015040910242037491\" target=\"_blank\" rel=\"noopener\">\uc804\ub144 \ub300\ube44 \ub9e4\ucd9c\uc561\uc774 43% \uc131\uc7a5\ud588\ub2e4<\/a>&#8216;\ub294 \uac04\uc811 \uc9c0\ud45c\ub97c \ub0b4\uc138\uc6b8 \uc21c \uc788\uc5c8\uc9c0\ub9cc, \uc815\ub9d0 \uc774 \uad11\uace0 \ucf58\ud150\uce20\uac00 \ub9e4\ucd9c\uc5d0 \uc5b4\ub290 \uc815\ub3c4\uc758 \uae0d\uc815\uc801\uc778 \uc601\ud5a5\uc744 \uc8fc\uc5c8\ub294\uc9c0 \ud3c9\uac00\ud560 \uc218\ub294 \uc5c6\uc5c8\uc8e0.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/close-up-hand-holding-smartphone-scaled.jpg\" alt=\"\" class=\"wp-image-1946\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/close-up-hand-holding-smartphone-scaled.jpg 2560w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/close-up-hand-holding-smartphone-300x200.jpg 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/close-up-hand-holding-smartphone-1024x683.jpg 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/close-up-hand-holding-smartphone-768x512.jpg 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/close-up-hand-holding-smartphone-1536x1025.jpg 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/close-up-hand-holding-smartphone-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">\uce28\ucc98 : Freepik<\/mark><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc \uc2a4\ub9c8\ud2b8\ud3f0\uc758 \ub4f1\uc7a5 \uc774\ud6c4 \uc0c1\ud669\uc740 \ud06c\uac8c \ubc14\ub00c\uc5c8\uc2b5\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uc758 \ubaa8\ub4e0 \ud589\ub3d9\uc774 \ub370\uc774\ud130\ub85c \ub0a8\uc558\uace0 \ube0c\ub79c\ub4dc\uac00 \uc5b4\ub5a4 \ud589\ub3d9\uc744 \ub514\uc9c0\ud138\uc0c1\uc5d0\uc11c \ud588\uc744 \ub54c \uc18c\ube44\uc790\uc758 \ubc18\uc751\uc744 \uce21\uc815\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc8e0.&nbsp;<\/p>\n\n\n\n<p>\uc774\ub294 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ubd84\uc57c\uc5d0\uc11c\ub3c4 \ub9c8\ucc2c\uac00\uc9c0\uc600\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac\uac00 \uc62c\ub9b0 \ucf58\ud150\uce20\uac00 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc0ac\ub78c\uc5d0\uac8c \ub178\ucd9c\uc774 \ub418\uc5c8\ub294\uc9c0, \uadf8\ub9ac\uace0 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ubc18\uc751(\uc88b\uc544\uc694\/\ub313\uae00\/\uacf5\uc720\/\uc800\uc7a5 \ub4f1)\uc744 \uc774\ub04c\uc5b4\ub0c8\ub294\uc9c0\ub97c \uc54c \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc2ec\uc9c0\uc5b4 \ud2b9\uc815 \ucf58\ud150\uce20\uac00 \ub9e4\ucd9c\uc5d0 \uc5bc\ub9c8\ub098 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \uc8fc\uc5c8\ub294\uc9c0 \uc5ed\uc2dc \ud30c\uc545\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc8e0.<\/p>\n\n\n\n<p>\uc774 \uae00\uc744 \uc77d\uc73c\uc2dc\ub294 \ubd84\ub4e4 \uc5ed\uc2dc \uc18c\uc18d\ub41c \ube0c\ub79c\ub4dc\uc758 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc774 \uc5bc\ub9c8\ub098 \ub9e4\ucd9c \uc0c1\uc2b9\uc5d0 \ub3c4\uc6c0\uc774 \ub418\uace0 \uc788\ub294\uc9c0 \uad81\uae08\ud558\uc2e4 \ud150\ub370\uc694. \uadf8\ub798\uc11c \uc55e\uc73c\ub85c \ub450 \ucc28\ub840\uc5d0 \uac78\uccd0 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \uc131\uacfc \ubd84\uc11d \ubc29\ubc95\ub860, \uadf8\ub9ac\uace0 \uac01 \ud50c\ub7ab\ud3fc\ubcc4 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 KPI (\ud575\uc2ec \uc131\uacfc \uc9c0\ud45c)\uc5d0 \ub300\ud574 \ub2e4\ub904\ubcf4\ub824 \ud569\ub2c8\ub2e4. \ud2b9\ud788 \uc774\ub7f0 \ubd84\ub4e4\uc774\ub77c\uba74 \uc624\ub298 \uae00\uc774 \ud070 \ub3c4\uc6c0\uc774 \ub420 \uac83 \uac19\uc544\uc694.<\/p>\n\n\n\n<p><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">1. \u201c\uc774\ubc88 \ucf58\ud150\uce20, \ubc18\uc751\uc774 \uc88b\ub098\uc694?\u201d\ub77c\ub294 \ub300\ud45c\ub2d8\uc758 \ub9d0\uc5d0 \uc5b4\ub5bb\uac8c \ub300\ub2f5\ud574\uc57c \ud560\uc9c0 \uc2a4\ud2b8\ub808\uc2a4\uc778 \ucf58\ud150\uce20 \ub9c8\ucf00\ud130<\/mark><\/em><\/p>\n\n\n\n<p><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">2. \uc790\uc0ac\uc758 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc774 \uc5bc\ub9c8\ub098 \ub9e4\ucd9c\uc5d0 \uc601\ud5a5\uc744 \ub07c\uce58\ub294\uc9c0 \uad81\uae08\ud55c \ucd08\uae30 \uc2a4\ud0c0\ud2b8\uc5c5 CEO<\/mark><\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"gb-headline gb-headline-b4f0df59 gb-headline-text\" id=\"%25ec%25bd%2598%25ed%2585%2590%25ec%25b8%25a0-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-kpi-%25ec%2584%25a4%25ec%25a0%2595-%25ec%259a%25b0%25ec%2584%25a0-%25ea%25b0%2581-%25ec%25bd%2598%25ed%2585%2590%25ec%25b8%25a0%25ec%259d%2598-%25eb%25aa%25a9%25ed%2591%259c%25eb%25a5%25bc-%25ec%2584%25a4%25ec%25a0%2595\">\ucf58\ud150\uce20 \ub9c8\ucf00\ud305 KPI \uc124\uc815 : <strong>\uc6b0\uc120 \uac01 \ucf58\ud150\uce20\uc758 \ubaa9\ud45c\ub97c \uc124\uc815\ud558\uc138\uc694<\/strong><\/h2>\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\u201c\uadf8\ub0e5 \uc0ac\ub78c\ub4e4\uc774 \ub9ce\uc774 \ubcf4\uba74 \uc88b\uc740 \uac70 \uc544\ub2c8\uc57c?\u201d<\/strong><\/p>\n\n\n\n<p>\uc5bc\ub9c8\ub098 \ub3c4\ub2ec(Reach)\ub410\ub0d0\ub294 \uad00\uc810\uc774\ub77c\uba74 \ub9de\ub294 \ub9d0\uc774\uc9c0\ub9cc, \uc804\ud658(Conversion)\u2019\uc758 \uad00\uc810\uc5d0\uc11c\ub294 \uc544\ub2d9\ub2c8\ub2e4! \uc624\ud788\ub824 \ub9ce\uc774 \ubd24\uc74c\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ube0c\ub79c\ub4dc\uc758 \ud648\ud398\uc774\uc9c0\ub098 \uc774\ubca4\ud2b8 \ud398\uc774\uc9c0\ub85c \uc778\uc785\uc774 \ub418\uc9c0 \uc54a\uc558\ub2e4\uba74 \uc804\ud658\uc5d0 \uc2e4\ud328\ud588\ub2e4\uace0 \ubcfc \uc218\ub3c4 \uc788\uc8e0.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"7177\" height=\"2841\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/\ucf58\ud150\uce20\ub9c8\ucf00\ud305\uc131\uacfc\ubd84\uc11d_\uba54\ud0c0\uad11\uace0\uad00\ub9ac\uc790.png\" alt=\"\ucd08\uae30 \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc704\ud55c \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 KPI \uac00\uc774\ub4dc | \ubaa9\ud45c \uc124\uc815\ubd80\ud130 \ub370\uc774\ud130 \uc218\uc9d1\uae4c\uc9c0\" class=\"wp-image-1947\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/\ucf58\ud150\uce20\ub9c8\ucf00\ud305\uc131\uacfc\ubd84\uc11d_\uba54\ud0c0\uad11\uace0\uad00\ub9ac\uc790.png 7177w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/\ucf58\ud150\uce20\ub9c8\ucf00\ud305\uc131\uacfc\ubd84\uc11d_\uba54\ud0c0\uad11\uace0\uad00\ub9ac\uc790-300x119.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/\ucf58\ud150\uce20\ub9c8\ucf00\ud305\uc131\uacfc\ubd84\uc11d_\uba54\ud0c0\uad11\uace0\uad00\ub9ac\uc790-1024x405.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/\ucf58\ud150\uce20\ub9c8\ucf00\ud305\uc131\uacfc\ubd84\uc11d_\uba54\ud0c0\uad11\uace0\uad00\ub9ac\uc790-768x304.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/\ucf58\ud150\uce20\ub9c8\ucf00\ud305\uc131\uacfc\ubd84\uc11d_\uba54\ud0c0\uad11\uace0\uad00\ub9ac\uc790-1536x608.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/\ucf58\ud150\uce20\ub9c8\ucf00\ud305\uc131\uacfc\ubd84\uc11d_\uba54\ud0c0\uad11\uace0\uad00\ub9ac\uc790-2048x811.png 2048w\" sizes=\"auto, (max-width: 7177px) 100vw, 7177px\" \/><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">\uce28\ucc98 : \uba54\ud0c0 \uad11\uace0\uad00\ub9ac\uc790<\/mark><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>\uba54\ud0c0\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4 \ub54c\ub9c8\ub2e4 <strong>\u2018\ucea0\ud398\uc778\uc758 \ubaa9\ud45c&#8217;<\/strong>\ub97c \ubb3c\uc5b4\ubcf4\ub294 \uc774\uc720\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc5d0\ub294 \uc815\ub9d0 \uc218\ub9ce\uc740 \uc9c0\ud45c\uac00 \uc788\uace0 \uc9c0\uae08\ub3c4 \uc0c8\ub85c\uc6b4 \uc9c0\ud45c\uac00 \ub9cc\ub4e4\uc5b4\uc9c0\uace0 \uc788\uc9c0\ub9cc, \uacb0\uad6d \uc544\ub798 \uc138 \uac00\uc9c0 \uc815\ub3c4\ub85c \uac01 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 KPI\ub97c \uc124\uc815\ud560 \uc218 \uc788\uc8e0. (\ubb3c\ub860 \uc774 \ubaa9\ud45c\uac00 \uaf2d \uc815\ub2f5\uc740 \uc544\ub2d9\ub2c8\ub2e4!)<\/p>\n\n\n\n<div style=\"height:82px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-87869c99 gb-headline-text\" id=\"1-%25ec%25bd%2598%25ed%2585%2590%25ec%25b8%25a0-%25ec%2586%258c%25eb%25b9%2584-%25ec%25bd%2598%25ed%2585%2590%25ec%25b8%25a0%25eb%25a5%25bc-%25ec%25b5%259c%25eb%258c%2580%25ed%2595%259c-%25eb%25a7%258e%25ec%259d%25b4-%25ed%258d%25bc%25eb%259c%25a8%25eb%25a6%25ac%25ea%25b3%25a0-%25ec%258b%25b6%25ec%2596%25b4\"><strong>1. \ucf58\ud150\uce20 \uc18c\ube44 : \ucf58\ud150\uce20\ub97c \ucd5c\ub300\ud55c \ub9ce\uc774 \ud37c\ub728\ub9ac\uace0 \uc2f6\uc5b4!<\/strong><\/h3>\n\n\n<p>\uac00\uc7a5 \uba3c\uc800 \uc774 \ucf58\ud150\uce20\uac00 \uc5bc\ub9c8\ub098 \ub9ce\uc774 \ub3c4\ub2ec\ub418\uace0 \uc788\ub0d0\uc785\ub2c8\ub2e4. \uba54\ud0c0 \uad11\uace0\ub85c \uce58\uba74 \uc778\uc9c0\ub3c4\ub77c\uace0 \ubcfc \uc218 \uc788\uc8e0. \ucf58\ud150\uce20 \uc18c\ube44\uac00 \uc8fc\ub41c \ub9c8\ucf00\ud305\uc758 \ubaa9\ud45c\ub77c\uba74 \uc774 \ucf58\ud150\uce20\uac00 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc0ac\ub78c\uc5d0\uac8c \ub3c4\ub2ec\ub418\uc5c8\ub294\uc9c0\uac00 \uc911\uc694\ud558\uba70, \uc624\ud788\ub824 \uc18c\ube44 \uc774\ud6c4 \uc5bc\ub9c8\ub098 \ud648\ud398\uc774\uc9c0\ub85c \uc778\uc785\uc774 \ub418\uc5c8\ub0d0\ub294 \uac83\uc740 (\ube44\uad50\uc801) \uc911\uc694\ud558\uc9c0 \uc54a\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/0-LaNmNQVp3yQ3bwJTgzj1jRw-fw2DVo1wNVt6EVnd0s8FoVQ3AufOro7iJyuTU8_Ujk3RebLelq-nCdPdHbPvtlJoHT8i3qPHKVSi8RIOvfb27ejnDWDBZfbjxa1YSZT6zE6jqLIwgdhiz9nc6UQkE\" alt=\"\" title=\"\"><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">\ucd9c\ucc98 : \uba54\ud0c0 \ub3d9\uc601\uc0c1 \uad11\uace0 \uc0ac\ub840<\/mark><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\ube0c\ub79c\ub4dc\uc5d0\uc11c \ub9ac\ube0c\ub79c\ub529 \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud588\uac70\ub098, \uc0c8\ub85c\uc6b4 \uad11\uace0 \ucea0\ud398\uc778 \uc601\uc0c1\uc744 \ub7f0\uce6d\ud588\uc744 \ub54c \ucf58\ud150\uce20 \uc18c\ube44\uc640 \uc778\uc9c0\ub3c4\ub97c \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc758 \uc8fc\ubaa9\ud45c\ub85c \uc124\uc815\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc8e0.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">[\ucf58\ud150\uce20 \uc18c\ube44 \uc608\uc2dc \uc9c0\ud45c]<\/mark><\/strong><\/p>\n\n\n<div class=\"gb-container gb-container-e20bc8d6\">\n\n<p>1) \ub3c4\ub2ec \ubc0f \ub178\ucd9c \uc218<\/p>\n\n<\/div>\n\n\n<p>2) \ud398\uc774\uc9c0\ubdf0, \uc601\uc0c1 \uc870\ud68c\uc218<\/p>\n\n\n\n<p>3) \ub3c4\ub2ec \uace0\uac1d \uc911 (\ud314\ub85c\uc6cc\/\ud314\ub85c\uc6cc\uac00 \uc544\ub2cc \uc0ac\ub78c \ube44\uc911 \ub4f1)<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-1d0cdadd gb-headline-text\" id=\"2-%25ec%25b0%25b8%25ec%2597%25ac%25eb%258f%2584-%25ec%25bd%2598%25ed%2585%2590%25ec%25b8%25a0%25ec%2597%2590-%25eb%258c%2580%25ed%2595%259c-%25ea%25b3%25a0%25ea%25b0%259d%25ec%259d%2598-%25eb%25b0%2598%25ec%259d%2591%25ec%259d%2580-%25ec%2596%25b4%25eb%2595%25a0%25ec%259d%2584%25ea%25b9%258c\"><strong>2. \ucc38\uc5ec\ub3c4 : \ucf58\ud150\uce20\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \ubc18\uc751\uc740 \uc5b4\ub560\uc744\uae4c?<\/strong><\/h3>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/9QPgc5apXgHVQq_f5Xu2OwXrGK-ApbSx-MEvWHWUvlnS_0V2F1zSrUEL3GIhNzd6oGzRB4Ei3YDqI3ZMfIsVlLgILU8w65dkSfo8q5iMGXE1xT06Qgy7V00vA9soXBS9oRgpOOrQgdp5LxTxpLkauCo\" alt=\"\" title=\"\"><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">\ucd9c\ucc98 : SK\ud154\ub808\ucf64 \uacf5\uc2dd \uc778\uc2a4\ud0c0\uadf8\ub7a8<\/mark><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\uc18c\uc15c \ubbf8\ub514\uc5b4\uc758 \ubcf8\uc9c8\uc740 \uace0\uac1d\uacfc\uc758 \u2018\uc18c\ud1b5&#8217;\uc774\uc8e0. \uadf8\ub807\uae30\uc5d0 SNS \uac8c\uc2dc\ubb3c\uc744 \uc5c5\ub85c\ub4dc\ud588\uc744 \ub54c \uace0\uac1d\uc774 \uc5b4\ub5bb\uac8c \ucf58\ud150\uce20\uc5d0 \ucc38\uc5ec\ud558\ub0d0\ub3c4 \uc911\uc694\ud55c \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uc8fc\ub85c \uc88b\ub313\uacf5(\uc88b\uc544\uc694, \ub313\uae00, \uacf5\uc720)\uc774 \ub300\ud45c\uc801\uc778 \uc608\uc2dc\uc8e0.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">[\ucc38\uc5ec\ub3c4 \uc608\uc2dc \uc9c0\ud45c]<\/mark><\/strong><\/p>\n\n\n\n<p>&#8211; \uc88b\uc544\uc694 \/ \ub313\uae00 \/ \uacf5\uc720 \/ \uc800\uc7a5 \ub4f1 \uac01 SNS\uc758 \uace0\uac1d \ubc18\uc751 \uc9c0\ud45c<\/p>\n\n\n\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-501f63bb gb-headline-text\" id=\"3-%25ed%258a%25b8%25eb%259e%2598%25ed%2594%25bd-%25ec%25bd%2598%25ed%2585%2590%25ec%25b8%25a0%25eb%25a5%25bc-%25eb%25b3%25b8-%25ec%2582%25ac%25eb%259e%258c%25ec%259d%25b4-%25ec%2596%25bc%25eb%25a7%2588%25eb%2582%2598-%25ec%259a%25b0%25eb%25a6%25ac-%25ec%2584%259c%25eb%25b9%2584%25ec%258a%25a4%25eb%25a1%259c-%25ec%259c%25a0\">3. <strong>\ud2b8\ub798\ud53d : \ucf58\ud150\uce20\ub97c \ubcf8 \uc0ac\ub78c\uc774 \uc5bc\ub9c8\ub098 \uc6b0\ub9ac \uc11c\ube44\uc2a4\ub85c \uc720\uc785\ub418\uc5c8\uc744\uae4c?<\/strong><\/h3>\n\n\n<p>\ucf58\ud150\uce20\uac00 \uace0\uac1d\uc5d0\uac8c \ub3c4\ub2ec\ub418\uc5c8\ub2e4\uba74 \uadf8 \uace0\uac1d \uc911\uc5d0 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uace0\uac1d\uc774 \uc2e4\uc81c\ub85c \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0 \uc720\uc785\ub418\uc5c8\ub0d0\ub97c \ubcf4\ub294 \uac83 \uc5ed\uc2dc \uc911\uc694\ud569\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/mw2ed3mQo45RsOgXL2Qhyao7-Yg-7JgOuvI3m2DmCs-K3F7YnrAxt8u4O_CeNN8o23DfIZDCkivr3r7Y4Ti85vmkO_9Hqu31dlnxZQ6rklCl28tp-omi2R-rYDjF2rSbirxDZI798KKO9i2pYkM3rxk\" alt=\"\" title=\"\"><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">\uc2a4\ud1a0\ub9ac\ub098 \ud53c\ub4dc\uc5d0\uc11c \ud754\ud788 \ubcfc \uc218 \uc788\ub294 \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4 \ucf58\ud150\uce20<\/mark><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\ud2b9\ud788\ub098 \ud2b9\uc815 \uc0c1\ud488\uc758 \ud560\uc778\uc744 \uc18c\uac1c\ud558\ub294 \ucf58\ud150\uce20\ub098 \uc571 \uc124\uce58\ub97c \uc720\ub3c4\ud558\ub294 \ucf58\ud150\uce20\ub97c \uc81c\uc791\ud588\ub2e4\uba74, \uc774 \ucf58\ud150\uce20\ub97c \ubcf8 \uc774\ud6c4\uc5d0 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc790\uc0ac \uc11c\ube44\uc2a4\ub85c \uc720\uc785\ub418\uc5c8\ub294\uc9c0\ub97c \uce21\uc815\ud574\uc57c \ud558\uc8e0. \ud2b8\ub798\ud53d\uc774 \uc8fc\ub41c \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc758 \ubaa9\ud45c\uac00 \ub41c\ub2e4\uba74 \u2018\uc804\ud658&#8217;\uacfc \uad00\ub828\ub41c \uc9c0\ud45c\ub4e4\uc774 \uc911\uc694\ud574\uc9d1\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">[\ud2b8\ub798\ud53d \uc9c0\ud45c \uc608\uc2dc]<\/mark><\/strong><\/p>\n\n\n\n<p>&#8211; \ub9c1\ud06c \ud074\ub9ad \/ \uc774\ud0c8 \/ \uc804\ud658 \ub4f1<strong>&nbsp;<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc55e\uc11c \ub9d0\uc500\ub4dc\ub838\ub4ef\uc774 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uacfc \uad00\ub828\ub41c \uc9c0\ud45c\ub294 \uc815\ub9d0 \ub9ce\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc911\uc694\ud55c \uac83\uc740 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uc9c0\ud45c\ub97c \uc124\uc815\ud574 \ub480\ub290\ub0d0\uac00 \uc544\ub2cc, <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-base-3-color\">\uc6b0\ub9ac \ube0c\ub79c\ub4dc\uc5d0 \ub9de\uace0 \ucf58\ud150\uce20\ubcc4 \uc131\uaca9\uc5d0 \ub9de\ub294 \ucf58\ud150\uce20 \ubaa9\ud45c\uac00 \uba85\ud655\ud574\uc57c \ud55c\ub2e4\ub294 \uac83<\/mark><\/strong>\uc785\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\ubb34\uc791\uc815 \uc9c0\ud45c\ub97c \ub9ce\uc774 \uc124\uc815\ud574 \ub450\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \uc5ec\ub7ec\ubd84\uc758 \ucf58\ud150\uce20\uac00 \ucf58\ud150\uce20 \uc18c\ube44\/\ucc38\uc5ec\ub3c4\/\ud2b8\ub798\ud53d \uc911 \uc5b4\ub5a4 \ub2e8\uacc4\uc5d0 \uc18d\ud558\ub294\uc9c0 \uace0\ubbfc\ud574 \ubcf4\ub294 \uac83\uc774 \uc120\ud589\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"gb-headline gb-headline-598cf129 gb-headline-text\" id=\"%25ec%25a0%2595%25ed%2599%2595%25ed%2595%259c-%25ec%259c%25a0%25ec%259e%2585-%25ea%25b2%25bd%25eb%25a1%259c%25eb%25a5%25bc-%25ed%258c%258c%25ec%2595%2585%25ed%2595%2598%25ea%25b8%25b0-feat-utm\"><strong>\uc815\ud655\ud55c \uc720\uc785 \uacbd\ub85c\ub97c \ud30c\uc545\ud558\uae30 (Feat. UTM)<\/strong><\/h2>\n\n\n<p>\ucf58\ud150\uce20 \ub9c8\ucf00\ud305 KPI\ub85c \uc0bc\uc744 \uc218 \uc788\ub294 \ubaa9\ud45c \uc911 \ub9c8\uc9c0\ub9c9\uc73c\ub85c \u2018\ud2b8\ub798\ud53d&#8217;\uc744 \ub9d0\uc500\ub4dc\ub838\ub294\ub370\uc694. \ud558\ub098\uc758 \ucf58\ud150\uce20\ub97c \uc62c\ub838\uc744 \ub54c \uadf8\ub85c\ubd80\ud130 \u2018\ub9c1\ud06c \ud074\ub9ad\/\uc774\ud0c8\/\uc804\ud658 \ub4f1\uc774 \uc5bc\ub9c8\ub098 \ubc1c\uc0dd\ud588\ub0d0\u2019\ub97c \ud30c\uc545\ud558\ub294 \uac83\uc73c\ub85c\ubd80\ud130 \ud2b8\ub798\ud53d \uc9c0\ud45c \uce21\uc815\uc740 \uc2dc\uc791\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubb38\uc81c\ub294 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud558\ub2e4 \ubcf4\uba74 \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ud558\ub098\ubfd0\ub9cc \uc544\ub2c8\ub77c \ube14\ub85c\uadf8, \ud398\uc774\uc2a4\ubd81, \uc720\ud29c\ube0c, \ub274\uc2a4\ub808\ud130\uae4c\uc9c0 \uc815\ub9d0 \uc218\ub9ce\uc740 \uc628\ub4dc \ubbf8\ub514\uc5b4\uc5d0 \ucf58\ud150\uce20\ub97c \uc5c5\ub85c\ub4dc\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc5ec\uae30\uc5d0 \uad6c\uae00, \ub124\uc774\ubc84, \uce74\uce74\uc624\uc640 \uac19\uc740 \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\uae4c\uc9c0 \ud569\uc138\ud558\uba74 \uc815\ub9d0 \uc218\ub9ce\uc740 \ucc44\ub110\uc5d0 \uc6f9\uc0ac\uc774\ud2b8 URL\uc774 \ubc30\ud3ec\ub418\uc8e0. \uc989 \uc6f9\uc0ac\uc774\ud2b8 URL\uc5d0 \ud2b8\ub798\ud53d\uc774 \uc99d\uac00\ud588\uc744 \ub54c \uc774 \ud2b8\ub798\ud53d\uc774 \uc5b4\ub514\uc11c \uc628 \uac83\uc778\uc9c0 \ud30c\uc545\ud558\uc9c0 \ubabb\ud558\ub294 \uc0c1\ud669\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/rnSdfYLut_8Oa8JKfojsbf1HYc9haXrbGBLrgUBw2hCegJgYUdxlra7_N82TRz6Dc4uw3EK2NAyv-C8sXgrFUTr8DuEMKAJwlLtnROYpO6rCkN5iUzgOU81SA2u2x9MOR4REP2X-WJxaAfbIN4D7TDM\" alt=\"\" title=\"\"><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">URL \ub4a4\uc5d0 \ubd99\uc740 UTM, \uc778\uc2a4\ud0c0 \uad11\uace0\ub97c \ud074\ub9ad\ud558\uba74 \uc885\uc885 \ubcfc \uc218 \uc788\ub2e4.<\/mark><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>\uadf8\ub798\uc11c \uac01\uac01\uc758 \ud2b8\ub798\ud53d\uc774 \uc5b4\ub5a4 \uacbd\ub85c\ub85c \ubc1c\uc0dd\ud588\ub294\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\ub294 \uc7a5\uce58\ub97c \uc124\uc815\ud574 \ub46c\uc57c \ud569\ub2c8\ub2e4. \uadf8\ub7ec\uae30 \uc704\ud574\uc120 \uac01 \ucf58\ud150\uce20\ubcc4\ub85c \ub2e4\ub978 \ub9c1\ud06c\ub97c \ub9cc\ub4e4\uc5b4\uc57c \ud560 \ud150\ub370\uc694. \uc774\ub97c \ub3c4\uc640\uc8fc\ub294 \uac83\uc774 \ubc14\ub85c UTM(Urchin Tracking Module)\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>UTM \ub9c1\ud06c\ub294 \ucd1d 5\uac1c\uc758 \ud30c\ub77c\ubbf8\ud130\ub85c \uc774\ub8e8\uc5b4\uc838 \uc788\ub294\ub370\uc694. \uac01 \ud56d\ubaa9\ubcc4\ub85c \uc138\ubd80\uc801\uc778 \uc720\uc785 \uacbd\ub85c\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc704 \ucea1\ucc98 \ud654\uba74\uc758 \u2018\uc9c0\uc6d0 \uc804\uc5d0&#8217;\ub77c\ub294 \uc11c\ube44\uc2a4\uc5d0\uc11c\ub294 \uc5b4\ub5a4 \ucd9c\ucc98(Source)\ub85c \uace0\uac1d\uc774 \uc720\uc785\ub418\uc5c8\ub294\uc9c0\ub97c Webinar\ub85c \uc815\uc758\ud558\uace0 \uc788\uc8e0. \uc5b4\ub5a4 \ub9e4\uccb4(Medium)\uc778\uc9c0, \uadf8\ub9ac\uace0 \uc5b4\ub5a4 \ucea0\ud398\uc778(Campaign)\uc774\uc5c8\ub294\uc9c0\ub97c replymkt_2\uc73c\ub85c \uc815\uc758\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\ucd9c\ucc98(Source), \ub9e4\uccb4(Medium), \ucea0\ud398\uc778(Campaign)\uc740 \ud544\uc218\uc801\uc73c\ub85c \uc785\ub825\ud574\uc57c \ud569\ub2c8\ub2e4. \ub098\uba38\uc9c0\ub85c\ub294 \uac80\uc0c9\uc5b4(term)\uc640 \uad11\uace0 \uc18c\uc7ac(Content)\uac00 \uc788\ub294\ub370\uc694. \uac00\ub2a5\ud55c \uc138\uc138\ud558\uac8c \uc785\ub825\ud560\uc218\ub85d \ub354\uc6b1 \uc138\ubd84\ud654\ub41c \uacbd\ub85c\ub85c \uace0\uac1d\uc758 \ud2b8\ub798\ud53d\uc744 \ucd94\uc801\ud560 \uc218 \uc788\uaca0\uc8e0.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/2ySrQVVmiKGR2CyqTdT1wAhidGqlsDKSmQQ6h8G_2v3t20o_ZOD7qMzxGBY-_L4iy6VgkyM5XoU5iYtBRMdSa7B-QPBVhG5V8gVjbkw4-U4hs8JJ7a8DF2Fi2x2SgBZm8ErKu01cUvz3XdAs2lZFJVM\" alt=\"\" title=\"\"><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\"><a href=\"https:\/\/1point.kr\/blog\/insights\/utm_guide\/\" data-type=\"link\" data-id=\"https:\/\/1point.kr\/blog\/insights\/utm_guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">\ud6a8\uacfc\uc801\uc778 \uad11\uace0 \ubd84\uc11d\uc744 \uc704\ud55c UTM \uc124\uc815 3\ub2e8\uacc4 \uac00\uc774\ub4dc | \uc6d0\ud3ec\uc778\ud2b8 \ube14\ub85c\uadf8<\/a><\/mark><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>\uadf8\ub7fc UTM \ub9c1\ud06c\ub294 \uc5b4\ub5bb\uac8c \ub9cc\ub4e4 \uc218 \uc788\uc744\uae4c\uc694? \uad6c\uae00\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 <a href=\"https:\/\/ga-dev-tools.google\/campaign-url-builder\/\" target=\"_blank\" rel=\"noopener\">URL \ube4c\ub354<\/a>\ub97c \uc0ac\uc6a9\ud558\uba74 \ub418\ub294\ub370\uc694. \uc6d0\ud3ec\uc778\ud2b8 \ube14\ub85c\uadf8\uc5d0\uc11c\ub3c4 UTM\uc744 \uc5b4\ub5bb\uac8c \ub9cc\ub4e4 \uc218 \uc788\ub294\uc9c0, \uadf8\ub9ac\uace0 \uac01\uac01\uc758 \uad11\uace0 \ud50c\ub7ab\ud3fc(\uba54\ud0c0\/\uad6c\uae00)\uc5d0 \uc5b4\ub5bb\uac8c UTM \ub9c1\ud06c\ub97c \uc801\uc6a9\uc2dc\ud0ac \uc218 \uc788\ub294\uc9c0 \uc790\uc138\ud788 \ub2e4\ub8ec \uc801\uc774 \uc788\uc73c\ub2c8 \ud574\ub2f9 \uae00\uc744 \ucc38\uace0\ud558\uc2dc\uba74 \ub9ce\uc740 \ub3c4\uc6c0\uc774 \ub420 \uac83 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"gb-headline gb-headline-80bf7638 gb-headline-text\" id=\"%25ed%258a%25b8%25eb%259e%2598%25ed%2594%25bd-%25eb%25b6%2584%25ec%2584%259d-%25ed%2588%25b4%25eb%25a1%259c-%25ec%259c%25a0%25ec%259e%2585-%25ea%25b2%25bd%25eb%25a1%259c%25eb%25b3%2584-%25ec%25a0%2584%25ed%2599%2598%25ec%259d%25b4%25ed%2583%2588-%25ed%2598%2584%25ed%2599%25a9-%25ed%258c%258c%25ec%2595%2585%25ed%2595%2598\"><strong>\ud2b8\ub798\ud53d \ubd84\uc11d \ud234\ub85c \uc720\uc785 \uacbd\ub85c\ubcc4 \uc804\ud658\/\uc774\ud0c8 \ud604\ud669 \ud30c\uc545\ud558\uae30(GA4)<\/strong><\/h2>\n\n\n<p>UTM\uacfc \ub5bc\ub824\uc57c \ub5c4 \uc218 \uc5c6\ub294 \uac83\uc774 \ubc14\ub85c GA(Google Anayltics)\uc785\ub2c8\ub2e4. \uac01 \uc18c\uc15c \ubbf8\ub514\uc5b4\uc640 \ucf58\ud150\uce20\ubcc4\ub85c UTM \ub9c1\ud06c\ub97c \ub2e4\ub974\uac8c \ub9cc\ub4e4\uc5c8\ub2e4\uba74, \ud574\ub2f9 \ub9c1\ud06c\ub97c \ud1b5\ud574 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uace0\uac1d\ub4e4\uc774 \uc778\uc785\ub418\ub294\uc9c0 \ud30c\uc545\ud574\uc57c\uaca0\uc8e0.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/3-Mhq7gIhsq5BEODhyiKZf3m844Io_SaPogJ4QSxMTEUmmkM8crfCr6gUO2CWJRq428wcc-vs7A-_CAJLTeldC3Ki_pH8KjziJXTsse1khRFVj-nHccOdpcX1D6cDZ2VbNFqVunnPDWPAFM-OBTVLSk\" alt=\"\" title=\"\"><\/figure>\n<\/div>\n\n\n<p>\ucd9c\ucc98 : \uad6c\uae00 \ube14\ub85c\uadf8<\/p>\n\n\n\n<p>\uc774\uac78 \ud30c\uc545\ud560 \uc218 \uc788\ub294 \uac83\uc774 \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\uc785\ub2c8\ub2e4. 2020\ub144 10\uc6d4 15\uc77c \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\uc758 4\ubc88\uc9f8 \ubc84\uc804\uc774 \ucd9c\uc2dc\ub418\uc5c8\uace0, \uc774\ub97c GA4\ub85c \uc904\uc5ec \ubd80\ub974\uae30\ub3c4 \ud558\uc8e0. \uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4\uc5d0 \uc6f9\/\uc571\uc744 \ub4f1\ub85d\ud558\uba74 \ud574\ub2f9 \uc6f9\/\uc571\uc5d0 \uc720\uc785\ub418\uac70\ub098 \uc911\uac04\uc5d0 \uc774\ud0c8\ub418\ub294 \uace0\uac1d\uc758 \ud604\ud669\uacfc \ud574\ub2f9 \uace0\uac1d\uc758 \ud2b9\uc131\uc744 \ubd84\uc11d\ud560 \uc218 \uc788\uc8e0. (<a href=\"https:\/\/1point.kr\/blog\/insights\/ga4_tips\/\">\uad6c\uae00 \uc560\ub110\ub9ac\ud2f1\uc2a4 \uc0ac\uc6a9\ubc95 \uad00\ub828 \uc6d0\ud3ec\uc778\ud2b8 \ube14\ub85c\uadf8<\/a>)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/YqMQbOWnDqiyGok9uiydTQIMvhm3XcECuA1xW6nDDOw-LcfeBrpvzkmiZBri-i8fHgScrd0Pq5kky58p-g5hzaRCpIchC4DXGuWz4gJp-ClVMrqMSgzkxn75HHS7MVpojGmsMxacos2GDgXvXcbu7fA\" alt=\"\" title=\"\"><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">\ucd9c\ucc98 : Mcgaw<\/mark><\/figcaption><\/figure>\n<\/div>\n\n\n<p>\uadf8\ub9ac\uace0 \uc55e\uc11c \ub9d0\uc500\ub4dc\ub9b0 \uac01\uac01\uc758 UTM \ub9c1\ud06c\ub97c \ud1b5\ud55c \ud2b8\ub798\ud53d \ubc1c\uc0dd \uc5ed\uc2dc GA4\ub85c \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc704 \uc0ac\uc9c4\uc744 \ubcf4\uc2dc\uba74 UTM \ub9c1\ud06c\uc5d0\uc11c \uc9c0\uc815\ud55c \ub9e4\uccb4(Medium)\ubcc4\ub85c \uc774\uba54\uc77c(848), \uc18c\uc15c(80)\uae4c\uc9c0 \uc5bc\ub9c8\ub098 \ud2b8\ub798\ud53d\uc774 \ubc1c\uc0dd\ud558\ub294\uc9c0 \uc54c \uc218 \uc788\uc8e0.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc5ec\uae30\uae4c\uc9c0 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 KPI, \uc989 \ucf58\ud150\uce20 \ubcc4 \ud575\uc2ec \ubaa9\ud45c\uc640 \ubaa9\ud45c\ub97c \uc124\uc815\ud55c \ub4a4 \ucf58\ud150\uce20\ubcc4 \uc131\uacfc\ub97c \ud2b8\ub798\ud0b9\ud560 \uc218 \uc788\ub294 UTM \ub9c1\ud06c\uc640 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud560 \uc218 \uc788\ub294 GA4\uae4c\uc9c0 \uc0b4\ud3b4\ubcf4\uc558\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc815\ub9ac\ud574 \ubcf4\uc790\uba74 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc73c\ub85c \uc778\ud574 \ubc1c\uc0dd\ud558\ub294 \uc218\ub9ce\uc740 \ub370\uc774\ud130 \uc911 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \ub370\uc774\ud130\ub97c \uc815\uc758\ud55c \ub4a4, \ud574\ub2f9 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud558\uae30 \uc704\ud55c \uc5ec\ub7ec \uc7a5\uce58\ub97c \uc801\uc808\ud558\uac8c \uc124\uce58\ud574\uc57c \ud55c\ub2e4\uace0 \ubcfc \uc218 \uc788\uaca0\ub124\uc694. \ubaa8\ub4e0 \ub370\uc774\ud130 \uae30\ubc18 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc758 \uc2dc\uc791\uc740 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud588\ub0d0\uac00 \uc544\ub2cc \uc5bc\ub9c8\ub098 \uc801\uc808\ud55c \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud588\ub0d0\uc778 \ub9cc\ud07c, \uc774 \uae00\uc744 \uc77d\uc73c\uc2dc\ub294 \ubaa8\ub4e0 \ubd84\ub4e4\uc774 \uc774 \uacfc\uc815\uc744 \ucda9\ubd84\ud788 \uace0\ubbfc\ud558\uc2dc\uba74 \uc88b\uc744 \uac83 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e4\uc74c\uc5d4 \ucc44\ub110\ubcc4\ub85c \uc5b4\ub5a4 \ub300\ud45c\uc801\uc778 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \uc131\uacfc \uc9c0\ud45c\uac00 \uc788\ub294\uc9c0 \ub9d0\uc500\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \uc131\uacfc \uc9c0\ud45c\ub97c \uc798 \uad6c\ucd95\ud55c \uc0ac\ub840\ub4e4\ub3c4 \ub2e4\ub904\ubcfc \ud14c\ub2c8, \ub9ce\uc740 \uae30\ub300 \ubd80\ud0c1\ub4dc\ub824\uc694 \ud83d\ude09&nbsp;<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"gb-block-image gb-block-image-4de32706\"><a href=\"https:\/\/1point.kr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"3080\" height=\"1664\" class=\"gb-image gb-image-4de32706\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/\ub8e8\ubca4_expert_btn.png\" alt=\"\" title=\"\u1105\u116e\u1107\u1166\u11ab_expert_btn\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/\ub8e8\ubca4_expert_btn.png 3080w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/\ub8e8\ubca4_expert_btn-300x162.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/\ub8e8\ubca4_expert_btn-1024x553.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/\ub8e8\ubca4_expert_btn-768x415.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/\ub8e8\ubca4_expert_btn-1536x830.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/12\/\ub8e8\ubca4_expert_btn-2048x1106.png 2048w\" sizes=\"auto, (max-width: 3080px) 100vw, 3080px\"><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\ud6a8\uacfc\uc801\uc778 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc704\ud55c KPI \uc218\ub9bd\uacfc \uce21\uc815 \uc804\ub7b5\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n","protected":false},"author":1,"featured_media":2047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/1929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=1929"}],"version-history":[{"count":21,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/1929\/revisions"}],"predecessor-version":[{"id":5471,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/1929\/revisions\/5471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/2047"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=1929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=1929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=1929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}