{"id":2028,"date":"2024-01-19T18:06:52","date_gmt":"2024-01-19T09:06:52","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=2028"},"modified":"2025-05-15T10:50:36","modified_gmt":"2025-05-15T01:50:36","slug":"contents-mkt2","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/insights\/contents-mkt2\/","title":{"rendered":"\ucd08\uae30 \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc704\ud55c \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 KPI \uac00\uc774\ub4dc 02 | \ub9c8\ucf00\ud305 \ucc44\ub110 \ubc0f \ud50c\ub7ab\ud3fc\ubcc4 KPI"},"content":{"rendered":"\n<p>\ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ud560 \ub54c \uac01 \ud50c\ub7ab\ud3fc \ucc44\ub110\ubcc4 \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c\uac00 \ub2e4\ub974\ub2e4\ub294 \uac83, \uc54c\uace0 \uacc4\uc2dc\ub098\uc694? \ucc44\ub110\ubcc4 \ucf58\ud150\uce20 KPI \uc9c0\ud45c\uc640, \uac01 \uc9c0\ud45c\ub97c \ud655\uc778\ud568\uc5d0 \uc788\uc5b4 \uc720\uc6a9\ud55c \uafc0\ud301\uae4c\uc9c0 \uc54c\ub824\ub4dc\ub9b4\uac8c\uc694!<\/p>\n\n\n<h2 class=\"simpletoc-title\">\uc21c\uc11c<\/h2>\n<ul class=\"simpletoc-list\">\n<li><a href=\"#%25ec%2598%25a8%25eb%2593%259c-%25eb%25af%25b8%25eb%2594%2594%25ec%2596%25b4owned-media\">\uc628\ub4dc \ubbf8\ub514\uc5b4(Owned Media)<\/a>\n\n\n<ul><li>\n<a href=\"#1-%25eb%25b8%2594%25eb%25a1%259c%25ea%25b7%25b8\">1. \ube14\ub85c\uadf8<\/a>\n\n<\/li>\n<li><a href=\"#2-%25eb%2589%25b4%25ec%258a%25a4%25eb%25a0%2588%25ed%2584%25b0\">2. \ub274\uc2a4\ub808\ud130<\/a>\n\n<\/li>\n<li><a href=\"#tip-%25ec%258a%25a4%25ed%258b%25b0%25eb%25b9%2584-%25ec%259d%25b4%25eb%25a9%2594%25ec%259d%25bc-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-%25eb%25a6%25ac%25ed%258f%25ac%25ed%258a%25b8-%25ed%2599%2595%25ec%259d%25b8%25ed%2595%2598%25ea%25b8%25b0\">Tip. \uc2a4\ud2f0\ube44 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ub9ac\ud3ec\ud2b8 \ud655\uc778\ud558\uae30<\/a>\n\n<\/li>\n<li><a href=\"#tip-%25eb%2589%25b4%25ec%258a%25a4%25eb%25a0%2588%25ed%2584%25b0-%25ec%2584%25b1%25ea%25b3%25bc-%25ec%25a7%2580%25ed%2591%259c-%25eb%258c%2580%25ec%258b%259c%25eb%25b3%25b4%25eb%2593%259c-%25ec%2598%2588%25ec%258b%259c\">Tip. \ub274\uc2a4\ub808\ud130 \uc131\uacfc \uc9c0\ud45c \ub300\uc2dc\ubcf4\ub4dc \uc608\uc2dc<\/a>\n\n<\/li>\n<li><a href=\"#3-%25ec%259d%25b8%25ec%258a%25a4%25ed%2583%2580%25ea%25b7%25b8%25eb%259e%25a8\">3. \uc778\uc2a4\ud0c0\uadf8\ub7a8<\/a>\n\n<\/li>\n<li><a href=\"#tip-%25ed%258a%25b9%25ec%25a0%2595-%25ea%25b2%258c%25ec%258b%259c%25eb%25ac%25bc%25ec%259d%2598-%25ed%2596%2589%25eb%258f%2599-%25ec%259c%25a0%25eb%258f%2584%25eb%25a5%25bc-%25ec%25b8%25a1%25ec%25a0%2595%25ed%2595%2598%25eb%258a%2594-%25eb%25b0%25a9%25eb%25b2%2595\">Tip. \ud2b9\uc815 \uac8c\uc2dc\ubb3c\uc758 \u2018\ud589\ub3d9 \uc720\ub3c4&#8217;\ub97c \uce21\uc815\ud558\ub294 \ubc29\ubc95?<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#%25ed%258e%2598%25ec%259d%25b4%25eb%2593%259c-%25eb%25af%25b8%25eb%2594%2594%25ec%2596%25b4-paid-media\">\ud398\uc774\ub4dc \ubbf8\ub514\uc5b4 (Paid Media)<\/a>\n<\/li><\/ul>\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc548\ub155\ud558\uc138\uc694. \uc6d0\ud3ec\uc778\ud2b8 \ub9c8\ucf00\ud130\ub85c \ud65c\ub3d9\ud558\uace0 \uc788\ub294 \ub8e8\ubca4\uc785\ub2c8\ub2e4.<br><a href=\"https:\/\/1point.kr\/blog\/insights\/contents_mkt\/\">\uc9c0\ub09c\ubc88 \uc544\ud2f0\ud074<\/a>\uc5d0\uc11c\ub294 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 KPI\ub97c \uc5b4\ub5bb\uac8c \uc124\uc815\ud574\uc57c \ud558\uace0, \uc774\ub97c \uc704\ud55c \ub370\uc774\ud130 \uc218\uc9d1\uc740 \uc5b4\ub5bb\uac8c \uc124\uc815\ud574\uc57c \ud558\ub294\uc9c0 \uc54c\uc544\ubcf4\uc558\ub294\ub370\uc694.<\/p>\n\n\n\n<p>\uc774\ubc88 \uc544\ud2f0\ud074\uc5d0\uc11c\ub294 \ucf58\ud150\uce20 \ub9c8\ucf00\ud130\uac00 \ub2f4\ub2f9\ud558\ub294 \ub9c8\ucf00\ud305 \ucc44\ub110\uacfc \ud50c\ub7ab\ud3fc\ubcc4 \ub300\ud45c\uc801\uc778 \uc131\uacfc \uc9c0\ud45c\ub97c \uc54c\uc544\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubcf8\uaca9\uc801\uc73c\ub85c \ub4e4\uc5b4\uac00\uae30\uc5d0 \uc55e\uc11c \ub9d0\uc500\ub4dc\ub9ac\uace0 \uc2f6\uc740 \uac83\uc740 \uc544\ub798\uc758 \uc9c0\ud45c\ub97c \ubaa8\ub450 \uc801\uc6a9\ud560 \ud544\uc694\ub294 \uc5c6\ub2e4\ub294 \uac83\uc778\ub370\uc694. \uac01 \uc9c0\ud45c\uac00 \uc758\ubbf8\ud558\ub294 \uac83\uc744 \ub9d0\uc500\ub4dc\ub9b4 \ud14c\ub2c8, \uc6b4\uc601\ud558\ub294 \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uaca9\uc5d0 \uc54c\ub9de\uc740\uc9c0\ub97c \uba3c\uc800 \uccb4\ud06c\ud574 \ubcf4\uc2dc\ub294 \uac83\uc744 \ucd94\ucc9c \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"gb-headline gb-headline-0e297a7c gb-headline-text\" id=\"%25ec%2598%25a8%25eb%2593%259c-%25eb%25af%25b8%25eb%2594%2594%25ec%2596%25b4owned-media\">\uc628\ub4dc \ubbf8\ub514\uc5b4(Owned Media)<\/h2>\n\n\n<p><strong>: \uc18c\uc15c \ubbf8\ub514\uc5b4, \ub274\uc2a4\ub808\ud130\uc640 \uac19\uc774 \ube0c\ub79c\ub4dc\uac00 \uc790\uccb4\uc801\uc73c\ub85c \uc6b4\uc601\ud558\ub294 \ucc44\ub110<\/strong><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-1aacc2af gb-headline-text\" id=\"1-%25eb%25b8%2594%25eb%25a1%259c%25ea%25b7%25b8\">1. \ube14\ub85c\uadf8<\/h3>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1532\" height=\"892\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_1.jpg\" alt=\"\ucd08\uae30 \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc704\ud55c \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 KPI \uac00\uc774\ub4dc 02 | \ub9c8\ucf00\ud305 \ucc44\ub110 \ubc0f \ud50c\ub7ab\ud3fc\ubcc4 KPI\" class=\"wp-image-2033\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_1.jpg 1532w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_1-300x175.jpg 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_1-1024x596.jpg 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_1-768x447.jpg 768w\" sizes=\"auto, (max-width: 1532px) 100vw, 1532px\" \/><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">\uad6c\uae00 \u2018\ub9c8\ucf00\ud305 \ud3ec\ud2b8\ud3f4\ub9ac\uc624&#8217; \uac80\uc0c9 \uacb0\uacfc<\/mark><\/figcaption><\/figure>\n<\/div>\n\n\n<p><br><strong>\ube14\ub85c\uadf8\uc758 \ud2b9\uc9d5, &#8220;SEO&#8221;<\/strong><\/p>\n\n\n\n<p>\ube14\ub85c\uadf8\ub97c \uc6b4\uc601\ud558\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0\uac8c SEO(\uac80\uc0c9\uc5d4\uc9c4\ucd5c\uc801\ud654)\ub780, \ucd5c\uc801\ud654\ub9cc \uc798 \ub41c\ub2e4\uba74 \ube44\uc6a9 \ud55c \ud47c \ub4e4\uc774\uc9c0 \uc54a\uace0 \uace0\uac1d\uc5d0\uac8c \ube0c\ub79c\ub4dc\ub97c \ud64d\ubcf4\ud560 \uc218 \uc788\ub294 \ud575\uc2ec\uc801\uc778 \uc218\ub2e8\uc774\uc8e0.<\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4 \ubcfc\uae4c\uc694? \ud3ec\ud2b8\ud3f4\ub9ac\uc624\ub97c \uc5b4\ub5bb\uac8c \uad6c\uc131\ud560\uc9c0 \uace0\ubbfc\uc778 \ub9c8\ucf00\ud305 \ucde8\uc900\uc0dd\uc774 \uc788\ub2e4\uace0 \uac00\uc815\ud574 \ubcf4\uc8e0. \uadf8\ub7fc \u2018\ub9c8\ucf00\ud305 \ud3ec\ud2b8\ud3f4\ub9ac\uc624&#8217;\ub97c \uad6c\uae00\uc5d0 \uac80\uc0c9\ud558\uac8c \ub418\uace0, \ucd5c\uc0c1\ub2e8\uc5d0 <a href=\"https:\/\/maily.so\/marsinmarine\/posts\/9de2bd\" target=\"_blank\" rel=\"noopener\">\uc751\ub2f5\ud558\ub77c \ub9c8\ucf00\ud305\uc758 \ud3ec\uc2a4\ud305<\/a>\uc744 \ubcf4\uac8c \ub429\ub2c8\ub2e4. \uc7a0\uc7ac \uace0\uac1d\uc5d0\uac8c \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub97c \uc54c\ub9ac\uace0 \uc804\ud658(\uad6c\ub3c5)\uae4c\uc9c0 \uc774\ub904\ub0bc \uc218 \uc788\uaca0\uc8e0. SEO\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud574 \uccb4\ud06c\ud574\uc57c \ud560 \uac83\uc740 \ub450 \uac00\uc9c0\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>[ \ud0a4\uc6cc\ub4dc \uac80\uc0c9\ub7c9 ]<\/strong><br>\ud0c0\uac9f \ud0a4\uc6cc\ub4dc\ub97c \uc0ac\uc6a9\uc790\uac00 \uc5bc\ub9c8\ub098 \uac80\uc0c9\ud558\ub294\uc9c0\uc5d0 \ub300\ud55c \uc9c0\ud45c\uc785\ub2c8\ub2e4. \ub124\uc774\ubc84 \ud0a4\uc6cc\ub4dc \ub3c4\uad6c(\uc811\uc18d \ud6c4 \ud0a4\uc6cc\ub4dc \ub3c4\uad6c \ud074\ub9ad)\uc774\ub098 <a href=\"https:\/\/blackkiwi.net\/\" target=\"_blank\" rel=\"noopener\">\ube14\ub799\ud0a4\uc704<\/a>\ub97c \ud65c\uc6a9\ud574 \ud574\ub2f9 \ud0a4\uc6cc\ub4dc\uac00 \ud55c \ub2ec\uc5d0 \uc5bc\ub9c8\ub098 \uac80\uc0c9\ub418\ub294\uc9c0\ub97c \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>[ \ub178\ucd9c \uc21c\uc704 ]<\/strong><br>\ud0c0\uac9f \ud0a4\uc6cc\ub4dc\uac00 \uc5bc\ub9c8\ub098 \uac80\uc0c9\ub418\ub294\uc9c0 \ud655\uc778\ud588\ub2e4\uba74, \ud574\ub2f9 \ud0a4\uc6cc\ub4dc \uac80\uc0c9 \uc2dc \uc6b0\ub9ac \ube14\ub85c\uadf8\uc758 \uae00\uc774 \uc0c1\ub2e8 \ub178\ucd9c\ub418\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud569\ub2c8\ub2e4. \uc2dc\ud2b8\ub97c \ub9cc\ub4e4\uc5b4 \ub370\uc77c\ub9ac\ub85c \uc21c\uc704 \ubcc0\ub3d9\uc774 \uc788\ub294\uc9c0 \uccb4\ud06c\ud558\uace0, \uc21c\uc704\uac00 \ub108\ubb34 \ub0ae\ub2e4\uba74 \uac1c\uc120\ud574\uc57c\uaca0\uc8e0.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\ubb3c\ub860 \uad6c\uae00\uc774 \uc9c0\uc18d\uc801\uc73c\ub85c \uc810\uc720\uc728\uc744 \ub192\uc5ec\uc624\uace0 \uc788\uc9c0\ub9cc, \ube14\ub85c\uadf8\uc5d0 \uc788\uc5b4 \ud55c\uad6d \uc2dc\uc7a5\uc744 \ud0c0\uac9f\uc73c\ub85c \ud558\uace0 \uc788\ub2e4\uba74 \ub124\uc774\ubc84\uc758 \uc601\ud5a5\ub825\uc744 \ubb34\uc2dc\ud560 \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub9ac\uace0 \ub124\uc774\ubc84\ub294 2020\ub144 \ud1b5\ud569 \ub370\uc774\ud130 \ubd84\uc11d \uc11c\ube44\uc2a4<a href=\"http:\/\/creator-advisor.naver.com\" target=\"_blank\" rel=\"noopener\"> \u2018\ud06c\ub9ac\uc5d0\uc774\ud130 \uc5b4\ub4dc\ubc14\uc774\uc800&#8217;<\/a>\ub97c \ud1b5\ud574 \uace0\ub3c4\ud654\ub41c \ube14\ub85c\uadf8 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uace0 \uc788\uc8e0. \uc720\uc758\ubbf8\ud558\uac8c \ubcfc \uc131\uacfc \uc9c0\ud45c\ub97c \uba87 \uac00\uc9c0 \uaf3d\uc544\ubcf4\uc790\uba74\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>[ \uc870\ud68c\uc218 ]<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1228\" height=\"920\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_2.jpg\" alt=\"\ucd08\uae30 \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc704\ud55c \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 KPI \uac00\uc774\ub4dc 02 | \ub9c8\ucf00\ud305 \ucc44\ub110 \ubc0f \ud50c\ub7ab\ud3fc\ubcc4 KPI\" class=\"wp-image-2035\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_2.jpg 1228w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_2-300x225.jpg 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_2-1024x767.jpg 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_2-768x575.jpg 768w\" sizes=\"auto, (max-width: 1228px) 100vw, 1228px\" \/><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">\ub124\uc774\ubc84 \ud06c\ub9ac\uc5d0\uc774\ud130 \uc5b4\ub4dc\ubc14\uc774\uc800 \ud654\uba74<\/mark><\/figcaption><\/figure>\n<\/div>\n\n\n<p><br>\uac00\uc7a5 \ub2e8\uc21c\ud558\uc9c0\ub9cc, \uac00\uc7a5 \uc911\uc694\ud55c \uc9c0\ud45c\uc8e0. \ub124\uc774\ubc84\uc5d0\uc11c \ud655\uc778\ud574\uc57c \ud560 \uc138\ubd80 \uc9c0\ud45c\ub97c \uc54c\ub824\ub4dc\ub9ac\uc790\uba74<\/p>\n\n\n\n<p><strong>1) \uc77c\ubcc4\/\uc8fc\ubcc4\/\uc6d4\ubcc4 \ucd1d\uc870\ud68c\uc218 \ubcc0\ud654 \ucd94\uc774<br>2) \uc77c\ubcc4\/\uc8fc\ubcc4\/\uc6d4\ubcc4 \uac8c\uc2dc\ubb3c \uc870\ud68c\uc218 \uc21c\uc704<\/strong><\/p>\n\n\n\n<p>\ub450 \uac00\uc9c0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc6b0\ub9ac \ube14\ub85c\uadf8\uac00 \uac11\uc790\uae30 \uc870\ud68c\uc218\uac00 \ub192\uc544\uc84c\ub2e4\uba74 \uc5b4\ub5a4 \uac8c\uc2dc\ubb3c \ub355\ubd84\uc774\uc5c8\ub294\uc9c0, \uadf8 \uac8c\uc2dc\ubb3c\uc758 \uc131\uacf5 \ud3ec\uc778\ud2b8\ub294 \uc5b4\ub5a4 \uac83\uc774 \uc788\ub294\uc9c0 \uccb4\ud06c\ud574\uc57c\uaca0\uc8e0. \uadf8 \ubc18\ub300 \ucf00\uc774\uc2a4\ub3c4 \uadf8 \ud6c4 \ubd10\uc57c \ud560 \uac83\uc740 \ubc1c\ud589\ud55c \ucf58\ud150\uce20\uc758 \uc870\ud68c\uc218\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-a7905666 gb-headline-text\" id=\"2-%25eb%2589%25b4%25ec%258a%25a4%25eb%25a0%2588%25ed%2584%25b0\">2. \ub274\uc2a4\ub808\ud130<\/h3>\n\n\n<p><br><strong>\ub274\uc2a4\ub808\ud130\uc758 \ud2b9\uc9d5, \u201c\ud3d0\uc1c4\uc131\u201d<\/strong><br>\ub274\uc2a4\ub808\ud130\uc640 \ube14\ub85c\uadf8\ub294 \ud14d\uc2a4\ud2b8 \uae30\ubc18\uc758 \uc628\ub4dc \ubbf8\ub514\uc5b4\uc9c0\ub9cc, \ubd10\uc57c \ud560 \uc9c0\ud45c\ub294 \ub2e4\ub985\ub2c8\ub2e4. \ub274\uc2a4\ub808\ud130\uc758 \ud2b9\uc131\uc778 \ud3d0\uc1c4\uc131 \ub54c\ubb38\uc778\ub370\uc694. SEO\ucc98\ub7fc \uc775\uba85\uc131\uc744 \uac00\uc9c4 \ub300\uc911\uc5d0\uac8c \uacf5\uac1c\uc801\uc73c\ub85c \ub178\ucd9c\ud558\ub294 \ube14\ub85c\uadf8\uc640 \ub2ec\ub9ac \ub274\uc2a4\ub808\ud130\ub294 \uc77c\ubd80 \uad6c\ub3c5\uc790\uc5d0\uac8c \ud3d0\uc1c4\uc801\uc73c\ub85c \uc815\ubcf4\ub97c \uc81c\uacf5\ud569\ub2c8\ub2e4. \uadf8\ub807\uae30\uc5d0 \ubd10\uc57c \ud560 \uc815\ubcf4\uac00 \ub2e4\ub974\uc8e0.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>[ \uc624\ud508\uc728 ]<\/strong><br>\uc774 \uad00\uc810\uc5d0\uc11c \uc911\uc694\ud55c \uccab \ubc88\uc9f8, \ubc14\ub85c \uc624\ud508\uc728\uc785\ub2c8\ub2e4. \uc624\ud508\uc728\uc758 \uc790\uc218\ub294 \uc624\ud508 \ud69f\uc218, \uadf8\ub9ac\uace0 \ubaa8\uc218\ub294 \ubc1c\uc1a1 \ud69f\uc218\uc778\ub370\uc694. \uc5bc\ub9c8\ub098 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\uac00 \ubcf4\ub0b8 \ub274\uc2a4\ub808\ud130\ub97c \uad6c\ub3c5\uc790\uac00 \uba54\uc77c\ud568\uc5d0\uc11c \uc5f4\uc5b4\ubd24\ub0d0\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>[ \ud074\ub9ad\ub960 ]<\/strong><br>\uad6c\ub3c5\uc790\uac00 \uba54\uc77c\uc744 \uc624\ud508\ud588\ub2e4\uba74 \uc774\ud6c4\uc5d4 \ud589\ub3d9\uc744 \uc720\ub3c4\ud574\uc57c\uaca0\uc8e0. \ucfe0\ud3f0 \ub2e4\uc6b4\ub85c\ub4dc, \uc6f9\uc0ac\uc774\ud2b8 \uc811\uc18d \ub4f1 \ud2b9\uc815 \ub9c1\ud06c\ub97c \uc2ec\uc5b4\ub450\uace0 \uc5bc\ub9c8\ub098 \ud074\ub9ad\ud588\ub0d0\ub97c \ud2b8\ub798\ud0b9\ud558\ub294 \uac83\uc774 \ubc14\ub85c \ud074\ub9ad\ub960\uc785\ub2c8\ub2e4. \uc790\uc218\ub294 \ud074\ub9ad \ud69f\uc218, \ubaa8\uc218\ub294 \ubc1c\uc1a1 \ud69f\uc218\uc8e0.<\/p>\n\n\n\n<p><strong>[ \uad6c\ub3c5 \uc99d\uac00\/\uad6c\ub3c5 \ucde8\uc18c ]<\/strong><br>\uad6c\ub3c5\uc790\ubcc4 \uad6c\ub3c5 \uc77c\uc790\ub97c \uae30\ubc18\uc73c\ub85c \uc6d4\ubcc4 \uad6c\ub3c5\uc790\uac00 \uc5bc\ub9c8\ub098 \uc99d\uac00\ud588\ub294\uc9c0, \uadf8\ub9ac\uace0 \uac10\uc18c\ud588\ub294\uc9c0\ub3c4 \ucd94\uc801\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud2b9\uc815 \uc6d4\uc5d0 \uad6c\ub3c5\uc790\uac00 \ub9ce\uc774 \uc99d\uac00\ud588\ub2e4\uba74 \uc5b4\ub5a4 \ub274\uc2a4\ub808\ud130\uac00 \ud6a8\uacfc\uc801\uc774\uc5c8\ub294\uc9c0\ub3c4 \ucd94\ub860\ud560 \uc218 \uc788\uc8e0.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-3e8d7867 gb-headline-text\" id=\"tip-%25ec%258a%25a4%25ed%258b%25b0%25eb%25b9%2584-%25ec%259d%25b4%25eb%25a9%2594%25ec%259d%25bc-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-%25eb%25a6%25ac%25ed%258f%25ac%25ed%258a%25b8-%25ed%2599%2595%25ec%259d%25b8%25ed%2595%2598%25ea%25b8%25b0\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">Tip. \uc2a4\ud2f0\ube44 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ub9ac\ud3ec\ud2b8 \ud655\uc778\ud558\uae30<\/mark><\/strong><\/h3>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"739\" height=\"389\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_3.jpg\" alt=\"\" class=\"wp-image-2037\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_3.jpg 739w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_3-300x158.jpg 300w\" sizes=\"auto, (max-width: 739px) 100vw, 739px\" \/><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">\uc2a4\ud2f0\ube44 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ub9ac\ud3ec\ud2b8 2023<\/mark><\/figcaption><\/figure>\n<\/div>\n\n\n<p><br>\ud55c\uad6d \ub274\uc2a4\ub808\ud130\uc5d0\uc11c \uc2a4\ud2f0\ube44\uc758 \uc601\ud5a5\ub825\uc740 \uc808\ub300\uc801\uc778\ub370\uc694.<a href=\"https:\/\/report.stibee.com\/2023\/\" target=\"_blank\" rel=\"noopener\"> \uc2a4\ud2f0\ube44\ub294 \ub9e4\ub144 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ub9ac\ud3ec\ud2b8\ub97c \ubc1c\ud589<\/a>\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc2a4\ud2f0\ube44\uc5d0\uc11c \ubc1c\uc1a1\ub41c 25.7\ub9cc \uac74\uc758 \uc774\uba54\uc77c\uacfc 417\uba85\uc758 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ub2f4\ub2f9\uc790 \uc124\ubb38\uc870\uc0ac\ub97c \uae30\ubc18\uc73c\ub85c \ud588\uae30\uc5d0 \uc2e0\ub8b0\ud560 \uc218 \uc788\uc8e0.<\/p>\n\n\n\n<p>\ud574\ub2f9 \ub9ac\ud3ec\ud2b8\uc5d0\uc11c \uac01\uc885 \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \uc131\uacfc \uc9c0\ud45c\uc758 \ud3c9\uade0\uce58\ub97c \ucd94\ub860\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub978 \ub9c8\ucf00\ud130\uac00 \uc5b4\ub5a4 \uc9c0\ud45c\ub97c \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\ub294\uc9c0\ub3c4 \uc54c \uc218 \uc788\uace0, \ub274\uc2a4\ub808\ud130 \uc131\uacf5 \uc0ac\ub840\uae4c\uc9c0 \ud655\uc778\ud560 \uc218 \uc788\uae30\uc5d0 \uaf2d \uc77d\uc5b4\ubcf4\uc2dc\ub294 \uac83\uc744 \ucd94\ucc9c \ub4dc\ub9bd\ub2c8\ub2e4. <\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-21eda6f6 gb-headline-text\" id=\"tip-%25eb%2589%25b4%25ec%258a%25a4%25eb%25a0%2588%25ed%2584%25b0-%25ec%2584%25b1%25ea%25b3%25bc-%25ec%25a7%2580%25ed%2591%259c-%25eb%258c%2580%25ec%258b%259c%25eb%25b3%25b4%25eb%2593%259c-%25ec%2598%2588%25ec%258b%259c\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">Tip. \ub274\uc2a4\ub808\ud130 \uc131\uacfc \uc9c0\ud45c \ub300\uc2dc\ubcf4\ub4dc \uc608\uc2dc<\/mark><\/h3>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"914\" height=\"264\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_4.jpg\" alt=\"\" class=\"wp-image-2038\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_4.jpg 914w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_4-300x87.jpg 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_4-768x222.jpg 768w\" sizes=\"auto, (max-width: 914px) 100vw, 914px\" \/><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">\ub274\uc2a4\ub808\ud130 \uc131\uacfc \uc9c0\ud45c \ub300\uc2dc\ubcf4\ub4dc<\/mark><\/figcaption><\/figure>\n<\/div>\n\n\n<p><br>\ub9c8\uc9c0\ub9c9 \ud301\uc73c\ub85c, \uc81c\uac00 \uc6b4\uc601\ud558\ub294 \ub274\uc2a4\ub808\ud130\uc758 \uc131\uacfc \uc9c0\ud45c \ub300\uc2dc\ubcf4\ub4dc\ub97c \uacf5\uc720\ub4dc\ub9bd\ub2c8\ub2e4. \uc624\ud508\uc728\/\ud074\ub9ad\ub960\/\ucd1d\uc870\ud68c\uc218\uae4c\uc9c0 \ud575\uc2ec \uc9c0\ud45c\ub97c \ucf58\ud150\uce20 \ub2f4\ub2f9\uc790\/\uc6d4\ubcc4\ub85c \ud655\uc778\ud558\uace0 \uc788\ub294\ub370\uc694. \ud2b9\uc815 \uc6d4\uc758 \uad6c\ub3c5 \uc99d\uac00\/\ucde8\uc18c\ub3c4 \ubcf4\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \ud3c9\uade0 \ub300\ube44 \uac1c\uc120\ub418\uc5b4\uc57c \ud560 \ubd80\ubd84\uc774 \uc5b4\ub518\uc9c0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub274\uc2a4\ub808\ud130 \uc131\uacfc \uc9c0\ud45c \ub300\uc2dc\ubcf4\ub4dc\ub97c \uad6c\ucd95\ud558\uace0 \uc788\ub2e4\uba74 \uc704 \uc608\uc2dc\ub97c \ucc38\uace0\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-9e324c6e gb-headline-text\" id=\"3-%25ec%259d%25b8%25ec%258a%25a4%25ed%2583%2580%25ea%25b7%25b8%25eb%259e%25a8\">3. \uc778\uc2a4\ud0c0\uadf8\ub7a8<\/h3>\n\n\n<p><br>\uc628\ub4dc\ubbf8\ub514\uc5b4\uc758 \ub9c8\uc9c0\ub9c9\uc740 \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc785\ub2c8\ub2e4. \uc778\uc2a4\ud0c0\uadf8\ub7a8\uc740 \u2018\uac8c\uc2dc\ubb3c \uc778\uc0ac\uc774\ud2b8&#8217; \uae30\ub2a5\uc744 \ud1b5\ud574 \ube44\uc988\ub2c8\uc2a4 \uacc4\uc815\uc758 \uc131\uacfc\ub97c \ubcf4\uc5ec\uc8fc\uc8e0. \ubd10\uc57c \ud560 \uc9c0\ud45c\ub97c \ud558\ub098\uc529 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"619\" height=\"462\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_6.jpg\" alt=\"\" class=\"wp-image-2040\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_6.jpg 619w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_6-300x224.jpg 300w\" sizes=\"auto, (max-width: 619px) 100vw, 619px\" \/><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">\uc778\uc2a4\ud0c0\uadf8\ub7a8 \ube44\uc988\ub2c8\uc2a4 \uc778\uc0ac\uc774\ud2b8<\/mark><\/figcaption><\/figure>\n<\/div>\n\n\n<p><br><strong>[ \ud314\ub85c\uc6cc \uc99d\uac00\uc728 ]<\/strong><br>\uc8fc\ucc28 \ubcc4\ub85c, \uc6d4\ubcc4\ub85c \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ud314\ub85c\uc6cc\uac00 \uc99d\uac10\ud588\ub294\uc9c0 \ud655\uc778\ud558\ub294 \uac83\uc740 \ud544\uc218\uc785\ub2c8\ub2e4. \ud2b9\uc815 \uc8fc\ucc28\uc5d0 \ud314\ub85c\uc6cc\uac00 \uc99d\uac00\ud588\ub2e4\uba74, \uc601\ud5a5\uc744 \uc900 \uac8c\uc2dc\ubb3c\uc744 \ucc3e\uc544\uc57c\uaca0\uc8e0.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>[ \ub3c4\ub2ec\/\ub178\ucd9c ]<\/strong><br>\ube44\uc2b7\ud558\uc9c0\ub9cc, \ub3c4\ub2ec\uacfc \ub178\ucd9c\uc740 \ub2e4\ub985\ub2c8\ub2e4. \ub3c4\ub2ec\uc740 \ucf58\ud150\uce20\ub97c \uc18c\ube44\ud55c \uc720\uc800\uc758 \uc218\uc774\uba70, \ub178\ucd9c\uc740 \ucf58\ud150\uce20\uac00 \uc18c\ube44\ub41c \ud69f\uc218\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \ud55c \uc0ac\ub78c\uc774 \ub9b4\uc2a4\ub97c \uc138 \ubc88 \uc7ac\uc0dd\ud588\ub2e4\uba74 \ub3c4\ub2ec\uc740 \ud55c \ubc88, \ub178\ucd9c\uc740 \uc138 \ubc88\uc774 \ub418\uaca0\uc8e0.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>[ \uac8c\uc2dc\ubb3c \ubc18\uc751 ]<\/strong><br>\ud558\ub098\uc758 \uac8c\uc2dc\ubb3c\uc774 \ub3c4\ub2ec\/\ub178\ucd9c\ub418\uc5c8\uc744 \ub54c \uc0ac\uc6a9\uc790\uac00 \ubc18\uc751\ud588\ub290\ub0d0 \uc5ed\uc2dc \uc911\uc694\ud569\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \ud560 \uc218 \uc788\ub294 \ud589\ub3d9\uc740 \uc88b\uc544\uc694\/\uc800\uc7a5\/\ub313\uae00\/\uacf5\uc720\uac00 \uc788\uc8e0. \uac01 \uc138 \ud589\ub3d9\uc740 \ube44\uc2b7\ud55c \uc9c0\ud45c\ub85c \ubcf4\uc774\uc9c0\ub9cc \ub2e4\ub978 \ud2b9\uc131\uc744 \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \u20181\uc6d4 \uccad\ub144 \uc9c0\uc6d0 \uc81c\ub3c4 \ucd1d\uc815\ub9ac&#8217;\ub77c\ub294 \uac8c\uc2dc\ubb3c\uc774 \uc788\ub2e4\uba74 \uc88b\uc544\uc694\ubcf4\ub2e4\ub294 \uc800\uc7a5\/\uacf5\uc720\uac00 \ub9ce\uc744 \ud655\ub960\uc774 \ub192\uc740\ub370\uc694.<br>\ud2b9\uc815 \uac8c\uc2dc\ubb3c\uc774 \uc5b4\ub290 \uc815\ub3c4\uc758 \ubc18\uc751\uc744 \ub04c\uc5b4\ub0c8\ub294\uc9c0(\uac8c\uc2dc\ubb3c \ubc18\uc751 \ucd1d\ub7c9)\uc640 \uc5b4\ub5a4 \ubc18\uc751(\uac8c\uc2dc\ubb3c \ubc18\uc751 \uc720\ud615)\uc774 \ub9ce\uc558\ub294\uc9c0\ub97c \uc885\ud569\uc801\uc73c\ub85c \ubcf4\uc544\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-af330473 gb-headline-text\" id=\"tip-%25ed%258a%25b9%25ec%25a0%2595-%25ea%25b2%258c%25ec%258b%259c%25eb%25ac%25bc%25ec%259d%2598-%25ed%2596%2589%25eb%258f%2599-%25ec%259c%25a0%25eb%258f%2584%25eb%25a5%25bc-%25ec%25b8%25a1%25ec%25a0%2595%25ed%2595%2598%25eb%258a%2594-%25eb%25b0%25a9%25eb%25b2%2595\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-accent-color\">Tip. \ud2b9\uc815 \uac8c\uc2dc\ubb3c\uc758 \u2018\ud589\ub3d9 \uc720\ub3c4&#8217;\ub97c \uce21\uc815\ud558\ub294 \ubc29\ubc95?<\/mark><\/h3>\n\n\n<p>\u2018\ud504\ub85c\ud544 \ub9c1\ud06c\ub97c \ud655\uc778\ud558\uc138\uc694.\u2019 \uc5b4\ub835\uc9c0 \uc54a\uac8c \ubcfc \uc218 \uc788\uc8e0. \ud2b9\uc815 \uac8c\uc2dc\ubb3c\uc5d0 \ub300\ud55c \uace0\uac1d\uc758 \ud589\ub3d9\uc744 \uc720\ub3c4\ud558\ub294 \ucea1\uc158\uc778\ub370\uc694.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"490\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_5.jpg\" alt=\"\" class=\"wp-image-2042\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_5.jpg 726w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_5-300x202.jpg 300w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">\uc62c\uc778\uc6d0 \ud504\ub85c\ud544\ub9c1\ud06c \uc194\ub8e8\uc158 \ub9ac\ud2c0\ub9ac<\/mark><\/figcaption><\/figure>\n<\/div>\n\n\n<p><br>\ud504\ub85c\ud544 \ub9c1\ud06c\uc5d0 \ub123\uc744 \ud398\uc774\uc9c0\ub85c \u2018\ub9ac\ud2c0\ub9ac&#8217;\ub97c \ucd94\ucc9c\ud569\ub2c8\ub2e4. \ud558\ub098\uc758 \ud398\uc774\uc9c0\uc5d0 \uc5ec\ub7ec \uac00\uc9c0 \ub9c1\ud06c\ub97c \ube44\uad50\uc801 \ub192\uc740 \uc790\uc720\ub3c4\uc758 \ub514\uc790\uc778\uc73c\ub85c \ub123\uc744 \uc218 \uc788\uace0, \uc77c\uc790\ubcc4\ub85c \ud2b9\uc815 \ub9c1\ud06c\ub97c \uc5bc\ub9c8\ub098 \ud074\ub9ad\ud588\ub294\uc9c0 \uc5ed\uc2dc \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubb34\ub8cc \uc694\uae08\uc81c\uc5d0\ub3c4 \ub2e4\uc591\ud55c \uae30\ub2a5\uc744 \uc81c\uacf5\ud558\uae30\uc5d0 \ube44\uc6a9 \ubd80\ub2f4\ub3c4 \uc5c6\uc8e0.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n<h2 class=\"gb-headline gb-headline-2adbdd3b gb-headline-text\" id=\"%25ed%258e%2598%25ec%259d%25b4%25eb%2593%259c-%25eb%25af%25b8%25eb%2594%2594%25ec%2596%25b4-paid-media\">\ud398\uc774\ub4dc \ubbf8\ub514\uc5b4 (Paid Media)<\/h2>\n\n\n<p><strong>: \ube0c\ub79c\ub4dc \uc18c\uc720\uac00 \uc544\ub2cc \ub9e4\uccb4(\uba54\ud0c0\/\uad6c\uae00) \uc18c\uc720\uc758 \ubbf8\ub514\uc5b4, \ud398\uc774\ub4dc\ub294 \ub3c8\uc744 \ub0b4\uace0 \uc720\ub8cc \ubbf8\ub514\uc5b4\uc758 \uad11\uace0 \uacf5\uac04\uc744 \uc0ac\uc57c \ud55c\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud568.<\/strong><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\ub9c8\uc9c0\ub9c9\uc73c\ub85c \ub300\ub9dd\uc758 \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\uc785\ub2c8\ub2e4. \uba54\ud0c0\/\uad6c\uae00\ubd80\ud130 \ub124\uc774\ubc84\/\ud2f1\ud1a1\/\ub9c1\ud06c\ub4dc\uc778 \ub4f1 \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\ub294 \uc140 \uc218 \uc5c6\uc774 \ub9ce\uc740\ub370\uc694. \uc774 \ub9ce\uc740 \ud398\uc774\ub4dc \ubbf8\ub514\uc5b4\uc5d0 \uacf5\ud1b5\uc73c\ub85c \uc801\uc6a9\ub418\ub294 \uc9c0\ud45c \uc911\uc2ec\uc73c\ub85c \ub9d0\uc500\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"916\" height=\"264\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_7.jpg\" alt=\"\" class=\"wp-image-2043\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_7.jpg 916w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_7-300x86.jpg 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_7-768x221.jpg 768w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><figcaption class=\"wp-element-caption\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-contrast-3-color\">\uba54\ud0c0 \uad11\uace0\uad00\ub9ac\uc790 \ud654\uba74<\/mark><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>[ \ub178\ucd9c ]<\/strong><br>\ud2b9\uc815 \uad11\uace0 \ucea0\ud398\uc778\uc774 \uc5bc\ub9c8\ub098 \ub178\ucd9c\ub418\uc5c8\ub0d0\uc5d0 \ub300\ud55c \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uac00\uc7a5 \uae30\ubcf8\uc801\uc774\uc9c0\ub9cc, \ud6c4\uc220\ud560 \uc9c0\ud45c\ub4e4\uacfc \uc5f0\uacc4\ub418\uae30\uc5d0 \uac00\uc7a5 \uc911\uc694\ud55c \uc9c0\ud45c\uc774\uae30\ub3c4 \ud558\uc8e0.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>[ CPM ]<\/strong><br>Cost Per Mile, \uc989 \uad11\uace0\uac00 1,000\ubc88 \ub178\ucd9c\ub418\uc5c8\uc744 \ub54c \uc18c\uc694\ub418\ub294 \ube44\uc6a9\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud2b9\uc815 \uad11\uace0\uc758 CPM\uc744 \ubc14\ud0d5\uc73c\ub85c \uc774 \uad11\uace0\ub97c 1,000*N\uba85\uc758 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ubcf4\uc5ec\uc904 \ub54c \uc5b4\ub290 \uc815\ub3c4\uc758 \ube44\uc6a9\uc774 \ucd94\uac00\ub85c \uc18c\uc694\ub420\uc9c0 \ucd94\ub860\ud560 \uc218 \uc788\uc8e0.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>[ \ud074\ub9ad(Click)\/\ud074\ub9ad\ub960(CTR) ]<\/strong><br>Click-Through-Rate, \uad11\uace0\uc758 \ub178\ucd9c \ud69f\uc218 \ub300\ube44 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \ud074\ub9ad\uc774 \ubc1c\uc0dd\ud588\ub294\uc9c0\uc5d0 \ub300\ud55c \uc9c0\ud45c\uc785\ub2c8\ub2e4. CTR\uc774 \ub192\ub2e4\ub294 \uac83\uc774 \uad11\uace0\uc758 \uc131\uacf5\uc744 \uc758\ubbf8\ud558\uc9c4 \uc54a\uc9c0\ub9cc, CTR\uc774 \ub108\ubb34 \ub0ae\ub2e4\uba74 \uad11\uace0 \uc18c\uc7ac\uc758 \uc18c\uad6c\uc810\uc774 \uace0\uac1d\uc758 \ud589\ub3d9\uc744 \ub04c\uc5b4\ub0b4\uace0 \uc788\uc9c0 \ubabb\ud558\uace0 \uc788\ub2e4\ub294 \uc758\ubbf8\uc774\uae30\uc5d0 \uc810\uac80\uc774 \ud544\uc694\ud558\uaca0\uc8e0.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>[ \uad6c\ub9e4 \uc804\ud658\/\uad6c\ub9e4\uc804\ud658\uc728(CVR) ]<\/strong><br>\uad11\uace0\ub97c \ud074\ub9ad\ud588\ub2e4\uace0 \ub05d\uc774 \uc544\ub2d9\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uac00 \ube0c\ub79c\ub4dc\uc758 \uc0ac\uc774\ud2b8\uc5d0 \ub4e4\uc5b4\uc654\uc744 \ub54c \uc7a5\ubc14\uad6c\ub2c8 \ub2f4\uae30\ub098 \uad6c\ub9e4\uc640 \uac19\uc774 \uc6b0\ub9ac\uac00 \uc6d0\ud558\ub294 \ud2b9\uc815 \ud589\ub3d9(\uc804\ud658)\uc744 \ud574\uc57c \ud558\uc8e0. \uad6c\ub9e4 \uc804\ud658\uc728(Conversion Rate)\uc758 \uc790\uc218\ub294 \uc804\ud658\uc218(\uad6c\ub9e4 \ud69f\uc218)\/(\ud074\ub9ad*100)\uc785\ub2c8\ub2e4.<br>\ub610\ud55c \ud2b9\uc815 \ud589\ub3d9\uc744 \ud588\ub294\uc9c0 \ud655\uc778\ud558\uae30 \uc704\ud574\uc11c\ub294 \ud53d\uc140 \uc124\uce58\uac00 \ud544\uc694\ud55c\ub370\uc694. \uac1c\ubc1c \uc9c0\uc2dd\uc774 \uc5c6\uc9c0\ub9cc, \ud398\uc774\uc2a4\ubd81 \ud53d\uc140\uc744 \uc124\uce58\ud558\uace0 \uc2f6\ub2e4\uba74 \uc6d0\ud3ec\uc778\ud2b8 \ube14\ub85c\uadf8\uc758 \uc544\ud2f0\ud074\uc744 \ucc38\uace0\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc5ec\uae30\uae4c\uc9c0 \uac01 \ud50c\ub7ab\ud3fc \ucc44\ub110\ubcc4 \ud575\uc2ec \uc131\uacfc \uc9c0\ud45c, \uadf8\ub9ac\uace0 \uac01 \uc9c0\ud45c\ub97c \ud655\uc778\ud568\uc5d0 \uc788\uc5b4 \uc720\uc6a9\ud55c \uafc0\ud301\uae4c\uc9c0 \uc54c\uc544\ubcf4\uc558\ub294\ub370\uc694.<br>\ub450 \ucc28\ub840\uc5d0 \uac78\uccd0 \uc54c\ub824\ub4dc\ub9b0 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 KPI \uc2dc\ub9ac\uc988\uac00 \ub3c5\uc790\ubd84\ub4e4\uc758 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc5d0 \ub9ce\uc740 \ub3c4\uc6c0\uc774 \ub418\uae38 \ubc14\ub78d\ub2c8\ub2e4. \ub2e4\uc74c\uc5d0\ub3c4 \uc2a4\ud0c0\ud2b8\uc5c5 \ucf58\ud150\uce20 \ub9c8\ucf00\ud130\uc640 \ub300\ud45c\ub2d8\ub4e4\uc5d0\uac8c \ub3c4\uc6c0\uc774 \ub418\ub294 \ub9c8\ucf00\ud305 \uc774\uc57c\uae30\ub97c \ub2e4\ub904\ubcfc \ud14c\ub2c8 \ub9ce\uc740 \uae30\ub300 \ubd80\ud0c1\ub4dc\ub824\uc694. <\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"gb-block-image gb-block-image-71027160\"><a href=\"https:\/\/1point.kr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"3080\" height=\"1664\" class=\"gb-image gb-image-71027160\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_expert_btn.png\" alt=\"\" title=\"\u1105\u116e\u1107\u1166\u11ab_expert_btn\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_expert_btn.png 3080w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_expert_btn-300x162.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_expert_btn-1024x553.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_expert_btn-768x415.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_expert_btn-1536x830.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/01\/\ub8e8\ubca4_expert_btn-2048x1106.png 2048w\" sizes=\"auto, (max-width: 3080px) 100vw, 3080px\"><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\ud6a8\uacfc\uc801\uc778 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc744 \uc704\ud55c KPI \uc218\ub9bd\uacfc \uce21\uc815 \uc804\ub7b5\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n","protected":false},"author":1,"featured_media":2064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/2028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=2028"}],"version-history":[{"count":24,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/2028\/revisions"}],"predecessor-version":[{"id":5467,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/2028\/revisions\/5467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/2064"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=2028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=2028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=2028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}