{"id":2216,"date":"2024-03-11T17:44:29","date_gmt":"2024-03-11T08:44:29","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=2216"},"modified":"2025-04-11T15:23:48","modified_gmt":"2025-04-11T06:23:48","slug":"bebridge","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/best-practices\/bebridge\/","title":{"rendered":"\ube44\ube0c\ub9ac\uc9c0 \ub9c8\ucf00\ud305 \uc131\uacf5 \uc0ac\ub840 : \ucd08\uae30 \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \uc0c8\ub85c\uc6b4 GTM(Go-to-Market) \uc804\ub7b5\uc744 \ub9cc\ub4e4\uc5b4\ub0b8 \ubc29\ubc95"},"content":{"rendered":"\n

\ucd08\uae30 \uc2a4\ud0c0\ud2b8\uc5c5\uc740 \ub2e4\uc591\ud55c \uac00\uc124 \uac80\uc99d\uacfc \uc561\uc158\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ud574\ub2f9 \uc544\ud2f0\ud074\uc5d0\uc11c\ub294 \uc804\ubb38\uac00\uc640 \ud568\uaed8 \uc0c8\ub85c\uc6b4 GTM(Go-to-Market)\uc804\ub7b5\uc744 \ubc1c\uad74\ud574\ub0b8 \ube44\ube0c\ub9ac\uc9c0(\uc2ac\ub9ac\ub4dc<\/a>, \uc368\uba38\ub9ac<\/a>) \uc0ac\ub840\ub97c \uc18c\uac1c\ub4dc\ub9ac\uace0, \uc6d0\ud3ec\uc778\ud2b8\uac00 \ucd08\uae30 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0 \uc5b4\ub5a4 \ub3c4\uc6c0\uc744 \ub4dc\ub9b4 \uc218 \uc788\uc744\uc9c0 \uacf5\uc720\ub4dc\ub9ac\ub824 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

<\/div>\n\n\n

Q1. \uc548\ub155\ud558\uc138\uc694. \uc790\uae30\uc18c\uac1c \ubd80\ud0c1\ub4dc\ub9bd\ub2c8\ub2e4.<\/h2>\n\n\n

\uc548\ub155\ud558\uc138\uc694, \ube44\ube0c\ub9ac\uc9c0 \ub300\ud45c \ubc15\uc815\ud604\uc774\ub77c\uace0 \ud569\ub2c8\ub2e4. \ub7ec\ub2dd\ud14c\ud06c\ub77c\ub294 \ucee8\uc149 \uc544\ub798\uc5d0\uc11c 2\uac00\uc9c0 \uc11c\ube44\uc2a4\ub97c \uc6b4\uc601\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.
1) \uc2ac\ub9ac\ub4dc<\/a> : \uc720\ud29c\ube0c, \uc628\ub77c\uc778 \ud074\ub798\uc2a4 \ub4f1 \uc601\uc0c1\uc744 \ubcf4\uba74\uc11c \ud654\uba74\uc744 \uc27d\uac8c \ucea1\ucc98\ud574 \ud544\uae30\ud560 \uc218 \uc788\ub294 \ub3d9\uc601\uc0c1 \ub178\ud2b8 \ud544\uae30 \ud234<\/sub>
2) <\/mark>\uc368\uba38\ub9ac<\/a> : \uae34 \uc601\uc0c1 \ucf58\ud150\uce20\ub97c \uc27d\uace0 \ube60\ub974\uac8c \uc18c\ube44\ud560 \uc218 \uc788\uac8c \ub3c4\uc640\uc8fc\ub294 \uc720\ud29c\ube0c \uc790\ub3d9 \uc694\uc57d\uc815\ub9ac \uc571<\/sub><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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Q2. \uc6d0\ud3ec\uc778\ud2b8\ub97c \uc5b4\ub5a4 \ubaa9\uc801\uc73c\ub85c \uc2e0\uccad\ud558\uc168\ub098\uc694?<\/h2>\n\n\n

\ube60\ub974\uac8c \uc800\ud76c \ud300\uc5d0 \uc870\uc778\ud574 \u201c\uc6b0\ub9ac\uac00 \uc9c0\uae08 \ub9c8\ucf00\ud305\uc744 \ud560 \ub2e8\uacc4\uc778\uc9c0 \uc544\ub2cc\uc9c0\u201d\ub97c \ube60\ub974\uac8c \ud0d0\uc0c9\ud558\uace0 \ud14c\uc2a4\ud2b8\ud574 \ubd10 \uc8fc\uc2e4 \uc804\ubb38\uac00\ub97c \ubaa8\uc154\uc624\uace0 \uc2f6\uc5c8\uc2b5\ub2c8\ub2e4. \uc800\uc870\ud55c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc131\uacfc\uc5d0 \ub300\ud574 ‘\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ubb38\uac00’\uac00 \ud22c\uc785\ub418\uc5b4\ub3c4 \uc131\uacfc\uac00 \ub098\uc624\uc9c0 \uc54a\ub294 \uac70\ub77c\uba74, \ube60\ub974\uac8c \ud574\ub2f9 \ubc29\uc2dd\uc5d0 \ub300\ud55c \ub808\uc2a8\ub7f0\uc744 \uc5bb\uc5b4\ub0b4\uace0 \ub2e4\ub978 \uc2dc\ub3c4\ub97c \ud558\uace0 \uc2f6\uc5c8\uc2b5\ub2c8\ub2e4. \ub9e4\uce6d \ucee8\uc124\ud305 \uacfc\uc815\uc5d0\uc11c \uc704 \ubaa9\uc801\uc744 \uac15\uc870\ud574\uc11c \uc804\ub2ec\ub4dc\ub838\uace0, \ucd08\uae30 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0\uc11c \ub2e4\uc591\ud55c GTM \uc804\ub7b5\uc744 \uc2dc\ub3c4\ud574 \ubcf8 \ubd84\uacfc \ub9e4\uce6d\ub420 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uace0\uc6a9 \uc804\ubb38\uac00<\/mark><\/td>\ucf58\ud150\uce20 \ub9c8\ucf00\ud130 O<\/strong><\/mark><\/td><\/tr>
\uc804\ubb38\uac00 \uc774\ub825<\/mark><\/td>10\ub144\ucc28 \uc2a4\ud0c0\ud2b8\uc5c5 \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud130
– \uc2dc\ub9ac\uc988 C \uc774\uc0c1 B2C \uc2a4\ud0c0\ud2b8\uc5c5 CMO \uacbd\ud5d8
– \uc2a4\ud0c0\ud2b8\uc5c5 CMO \uacbd\ud5d8 \ub2e4\uc218<\/td><\/tr>
\uc2dc\uac04\uc81c<\/mark><\/td>\uc8fc 20\uc2dc\uac04 \uc2e4\ubb34 \uc704\uc8fc \uc5c5\ubb34<\/td><\/tr>
\uc5c5\ubb34 \ubc94\uc704<\/mark><\/td>[\uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5 & \uc2e4\ubb34]
0. \ud604 \uc0c1\ud0dc\uc5d0 \ub300\ud55c \uc9c4\ub2e8
1. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uae30\ud68d\/ \ub85c\ub4dc\ub9f5 \uc218\ub9bd
2. \uc9c0\ud45c \uad00\ub828 – \ud604 \ube44\uc988\ub2c8\uc2a4 \ub2e8\uacc4\uc5d0\uc11c \uc911\uc694\ud55c \uc9c0\ud45c\ub4e4\uc744 \ud568\uaed8 \uc218\ub9bd
3. \ub9e4\uccb4 \uc6b4\uc601 – \ub9e4\uccb4 \uc6b4\uc601 \uc18c\uc7ac \uae30\ud68d \ub514\ub809\ud305
4. \uc804\ub7b5 \uc801\ud569\uc131\uc5d0 \ub530\ub77c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud55c \uc2e0\uaddc GTM \ubc29\ud5a5\uc131 \uc218\ub9bd<\/td><\/tr><\/tbody><\/table>
\u2713 \uc804\ubb38\uac00 \uace0\uc6a9 \uc2dc\uac04\uc81c \ud50c\ub79c \uc54c\uc544\ubcf4\uae30 Click<\/strong><\/a><\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n

Q3. \uc758\ub3c4\ud55c \ubaa9\uc801\uc5d0 \ub9de\uac8c \uc804\ubb38\uac00\uc640 \uc5c5\ubb34\uac00 \uc774\ub8e8\uc5b4\uc84c\ub098\uc694?<\/h2>\n\n\n

\uae30\uc874 GTM \ubc29\ud5a5\uc131\uc5d0 \ub300\ud55c \uc810\uac80, \uadf8\ub9ac\uace0 \uc0c8\ub85c\uc6b4 GTM \uc804\ub7b5\uc744 \ubc1c\uad74\ud588\ub2e4\ub294 \uc810\uc5d0\uc11c \ubaa9\uc801\uc5d0 \ub9de\uac8c \uc5c5\ubb34\uac00 \uc9c4\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uba3c\uc800 \uc790\uccb4 \uc9c4\ud589 \uc911\uc774\uc5c8\ub358 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uac00\ub2a5\uc131 \uc810\uac80\ubd80\ud130 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \uc561\uc158\uc744 \uc2dc\ub3c4\ud574\ubcf4\uace0 \ud604 \ub2e8\uacc4\uc5d0\uc11c \ud574\ub2f9 \ubc29\uc2dd\uc774 \uc800\ud76c\uc5d0\uac8c \uc801\ud569\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\ub2e4\ub294 \uacb0\ub860\uc5d0 \uc774\ub974\ub800\uace0, \uc0c8\ub85c\uc6b4 GTM\uc744 \ubc1c\uad74\ud558\ub294 \ucabd\uc73c\ub85c \uc5c5\ubb34 \ubc29\ud5a5\uc131\uc744 \ubcc0\uacbd\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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Q4. \uadf8 \uacfc\uc815\uc5d0\uc11c \uc720\uc758\ubbf8\ud55c \uc131\uacfc\uac00 \uc788\uc5c8\ub098\uc694?<\/h2>\n\n\n

\uc5ec\ub7ec \uac00\uc9c0 \uc2dc\ub3c4 \uc911 \ub450 \uac00\uc9c0 GTM \uc804\ub7b5\uc774 \uc720\ud6a8\ud588\uc2b5\ub2c8\ub2e4. \uc804\ubb38\uac00\ub2d8\uacfc \ucc98\uc74c \uae30\ud68d\ubd80\ud130 \uc81c\uc548\uae4c\uc9c0 \ud568\uaed8\ud55c B2B \uae30\ud68d\uc774 \uc138\uc77c\uc988 \uc131\uacf5\uc73c\ub85c \uc774\uc5b4\uc84c\ub358 \ubd80\ubd84, \uadf8\ub9ac\uace0 \ub450\ubc88\uc9f8\ub85c \ucee4\ubba4\ub2c8\ud2f0 \uc804\ub7b5\uc774 \uc720\ud6a8\ud55c \uc131\uacfc\ub85c \uc774\uc5b4\uc84c\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uc804\ub7b5 \uae30\ud68d\ubd80\ud130 \uc81c\uc548 \ub0b4\uc6a9 \uc791\uc131 \ub4f1 \ud070 \uc8fc\uc694 \ubc29\ud5a5\uc131\uc740 \uc804\ubb38\uac00\ub2d8\uc774 \uc8fc\ub85c \ub2f4\ub2f9\ud574\uc8fc\uc168\uace0, \uc138\ubd80 \uc2e4\ud589\ub2e8 \uc5c5\ubb34\ub294 \ub0b4\ubd80 \uc8fc\ub2c8\uc5b4\uac00 \ud314\ub85c\uc5c5\ud558\ub294 \uc2dd\uc73c\ub85c \uc5c5\ubb34\ub97c \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \uc2e0\uaddc GTM \uc804\ub7b5\uc5d0\uc11c 60% \uc774\uc0c1\uc758 \ub192\uc740 \uacb0\uc81c \uc804\ud658 \uc218\uce58\ub97c \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

\uae30\uc874 \ub9c8\ucf00\ud305 \ubc29\ud5a5\uc131<\/mark><\/strong><\/td>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc720\uc800 \ud68d\ub4dd<\/td><\/tr>
\uc2e0\uaddc \ub9c8\ucf00\ud305 \ubc29\ud5a5\uc131<\/strong><\/mark><\/td>B2B \uc2e0\uaddc GTM \/ \ucee4\ubba4\ub2c8\ud2f0 \uc804\ub7b5<\/td><\/tr>
\uacb0\uacfc<\/mark><\/strong><\/td>\uacb0\uc81c \uc804\ud658 60% \uc774\uc0c1 \ub2ec\uc131<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
<\/div>\n\n\n\n

\ub2f9\uc7a5\uc758 \ub9e4\ucd9c \uc131\uc7a5\ub3c4 \uc911\uc694\ud55c \ubd80\ubd84\uc774\uc9c0\ub9cc, \uc55e\uc73c\ub85c\ub3c4 \uc9c0\uc18d\ud560 \uc218 \uc788\ub294 \uc0c8\ub85c\uc6b4 \uba54\uc778 GTM\uc774 \ubc1c\uad74\ub418\uc5c8\ub2e4\ub294 \uc810\uc5d0\uc11c \uc800\ud76c\uc5d0\uac8c\ub294 \uc815\ub9d0 \uc758\ubbf8\uc788\ub294 \uc131\uacfc\ub77c \ub9d0\uc500\ub4dc\ub9b4 \uc218 \uc788\uc744 \uac83 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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Q5. \uc6d0\ud3ec\uc778\ud2b8 \uc804\ubb38\uac00\uc5d0\uac8c \uac00\uc7a5 \uc911\uc694\ud55c \uc5ed\ub7c9\uc740 \ubb34\uc5c7\uc774\ub77c \uc0dd\uac01\ud558\uc2dc\ub098\uc694?<\/h2>\n\n\n

\uc624\ub108\uc2ed\uacfc \ucee4\ubba4\ub2c8\ucf00\uc774\uc158 \uc5ed\ub7c9\uc785\ub2c8\ub2e4. \ucc98\uc74c \uacf5\uc720\ub4dc\ub838\ub358 \uc5c5\ubb34 \ubaa9\uc801 \ub2ec\uc131\uc744 \uc704\ud574\uc11c\ub294 \uc5ec\ub7ec\uac00\uc9c0 \ud574\ubcf4\uc9c0 \uc54a\uc740 \uc2dc\ub3c4\ub4e4\uc774 \ud544\uc694\ud588\ub294\ub370\uc694, \uc800\ud76c \uce21\uc5d0\uc11c \uba85\ud655\ud558\uac8c To-do\ub97c \uc124\uc815 \ub4dc\ub9ac\uc9c0 \uc54a\uc544\ub3c4 \uc8fc\ub3c4\uc801\uc73c\ub85c \uace0\ubbfc\ud558\uace0 \ub85c\ub4dc\ub9f5\uc744 \uc81c\uc548\uc8fc\uc168\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uc5c5\ubb34\uac00 \ube44\ub300\uba74\uc73c\ub85c \uc9c4\ud589\ub418\uc5c8\uc74c\uc5d0\ub3c4 \ub300\uba74 \ub9cc\ud07c\uc774\ub098 \uacf5\uc720\uac00 \uc798 \ub418\uace0, \ud14d\uc2a4\ud2b8\ub9cc \ubd10\ub3c4 \uc5c5\ubb34 \uc0c1\ud669\uc744 \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \uc18c\ud1b5\ud574\uc8fc\uc168\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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Q6. \uc6d0\ud3ec\uc778\ud2b8 \ub9e4\uce6d \uacfc\uc815\uc5d0\uc11c\ub294 \uc5b4\ub5a4 \uc810\uc774 \uac00\uc7a5 \ub9cc\uc871\uc2a4\ub7ec\uc6b0\uc168\ub098\uc694?<\/h2>\n\n\n

\ub9e4\uce6d \uc804 \uacfc\uc815\uc744 \ub2f4\ub2f9 \ucee8\uc124\ud134\ud2b8\ubd84\uc774 \uc11c\ud3ec\ud2b8\ud574 \uc8fc\uc2dc\ub294 \ubd80\ubd84\uc774 \uac00\uc7a5 \ub9cc\uc871\uc2a4\ub7ec\uc6e0\uc2b5\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc774\ud574\ub3c4\uac00 \uc788\uc73c\uc2e0 \ubd84\uc774 \uc804\ubb38\uac00 \ucd94\ucc9c\ubd80\ud130 \uc774\ud6c4 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uae4c\uc9c0 \ub2f4\ub2f9\ud574\uc8fc\uc154\uc11c, \uc804\ubb38\uac00\uc640 \uc18c\ud1b5\uc774 \ud3b8\ud588\uc2b5\ub2c8\ub2e4. \uc9c1\uc811 \uc774\uc57c\uae30\ud558\uae30\uc5d4 \uaec4\ub044\ub7ec\uc6b8 \uc218 \uc788\ub294 \uacc4\uc57d \uad00\ub828\ub41c \ubd80\ubd84\ub3c4 \ub2f4\ub2f9\ud574\uc11c \uc18c\ud1b5\ud574\uc8fc\uc154\uc11c \ud3b8\ud588\uc5b4\uc694.<\/p>\n\n\n\n

\uadf8\ub9ac\uace0 \uacc4\uc57d \uc774\ud6c4\uc5d0\ub3c4 CX\ud300\uc5d0\uc11c \uc138\uc2ec\ud558\uac8c \ubaa8\ub2c8\ud130\ub9c1\ud574 \uc8fc\uc154\uc11c, \uba85\uc808\uc774 \ub07c\uc5b4 \uc788\ub294 \uc8fc\uac04\uc5d0\ub294 \uc120\uc81c\uc801\uc73c\ub85c \uc5c5\ubb34 \uae30\uac04\uc744 \ud640\ub529 \ucc98\ub9ac\ud574 \uc8fc\uc2dc\ub294 \ubd80\ubd84\ub4e4\uc774 \uc138\uc2ec\ud558\ub2e4 \uc0dd\uac01\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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Q7. \uc6d0\ud3ec\uc778\ud2b8\ub97c \ucd94\ucc9c\ud558\uc2e0\ub2e4\uba74 \uc5b4\ub5a4 \uae30\uc5c5\uc5d0\uac8c \ud558\uc2dc\uaca0\uc5b4\uc694?<\/h2>\n\n\n

\ub9c8\ucf00\ud305 \ubc29\ud5a5\uc131\uacfc \uc2dc\uc2a4\ud15c\uc774 \uc544\uc9c1 \uba85\ud655\ud558\uc9c0 \uc54a\uc740 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0\uac8c \ucd94\ucc9c\ud558\uace0 \uc2f6\uc2b5\ub2c8\ub2e4. \uc804\ubb38\uc131\uc744 \uac00\uc9c4 \ub9c8\ucf00\ud130\uc640 \uac19\uc774 \uc9c4\ub2e8 \ub2e8\uacc4\ubd80\ud130 \uc9c4\ud589\ud558\uba74 \uc2dc\ud589\ucc29\uc624\ub97c \ub9ce\uc774 \uc904\uc77c \uc218 \uc788\uc744\uac70\ub77c \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

\ucd08\uae30 \uc2a4\ud0c0\ud2b8\uc5c5 \ube44\ube0c\ub9ac\uc9c0\uc758 \uc131\uacf5\uc801\uc778 GTM \uc804\ub7b5 \uc0ac\ub840\ub97c \ud1b5\ud574 \uc0c8\ub85c\uc6b4 \ub9c8\ucf00\ud305 \uc804\ub7b5\uacfc \uc804\ubb38\uac00 \uace0\uc6a9 \ube44\uacb0\uc744 \ud655\uc778\ud574\ubcf4\uc138\uc694.<\/p>\n","protected":false},"author":1,"featured_media":2235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/2216","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=2216"}],"version-history":[{"count":14,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/2216\/revisions"}],"predecessor-version":[{"id":5238,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/2216\/revisions\/5238"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/2235"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=2216"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=2216"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=2216"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}