{"id":2245,"date":"2024-03-15T11:59:39","date_gmt":"2024-03-15T02:59:39","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=2245"},"modified":"2025-05-15T09:50:40","modified_gmt":"2025-05-15T00:50:40","slug":"mmp-necessity","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/insights\/mmp-necessity\/","title":{"rendered":"\uc571 \ub9c8\ucf00\ud305\uc5d0\uc11c MMP\uc758 \ud544\uc694\uc131\uacfc 4\uac00\uc9c0 \ud65c\uc6a9"},"content":{"rendered":"\n<p>\uc548\ub155\ud558\uc138\uc694 \uc6d0\ud3ec\uc778\ud2b8\uc5d0\uc11c \uc804\ubb38\uac00\ub85c \ud65c\ub3d9\ud558\uace0 \uc788\ub294 Miguel \uc785\ub2c8\ub2e4.<br> <br>\uc624\ub298\uc740 \uc571 \uc11c\ube44\uc2a4\ub97c \uc6b4\uc601\ud558\uace0 \uc788\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc704\ud574 MMP\uc5d0 \ub300\ud574\uc11c \uc54c\ub824\ub4dc\ub9ac\ub824\uace0 \ud569\ub2c8\ub2e4.&nbsp; MMP\uc758 \uc804\uccb4 \uba85\uce6d\uc740 &#8220;Mobile Measurement Platform&#8221;\uc73c\ub85c, \uc571 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc9c4\ud589\ub41c \uad11\uace0 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c \uce21\uc815\ud558\ub3c4\ub85d \ub3c4\uc640\uc8fc\ub294 \uc11c\ube44\uc2a4\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ub300\uc911\uc801\uc774\uc9c0 \uc54a\uc740 \uc0dd\uc18c\ud55c \uac1c\ub150\uc774\ub2e4\ubcf4\ub2c8, \ub9ce\uc740 \ub300\ud45c\ub2d8\ub4e4\uaed8\uc11c \ub192\uc740 \ud6a8\uc728\uc131\uacfc \uc911\uc694\uc131\uc5d0\ub3c4 \ubd88\uad6c\ud558\uace0 \ub3c4\uc785\ud560 \uae30\ud68c\ub97c \ub193\uce58\uace0 \uacc4\uc2ed\ub2c8\ub2e4.<br><br>\uc774\ubc88 \ud3ec\uc2a4\ud2b8\uc5d0\uc120 MMP\uc758 \uc801\uc808\ud55c \ub3c4\uc785\uc2dc\uae30, \uc791\ub3d9\ubc29\uc2dd, \ud2b8\ub80c\ub4dc, \ud65c\uc6a9 \uae30\ub2a5\ub4e4\uc5d0 \ub300\ud574 \uad6c\uccb4\uc801\uc73c\ub85c \ub2e4\ub8e8\uc5c8\uc2b5\ub2c8\ub2e4. \uc774 \uae00\uc744 \ud1b5\ud574 \ub354 \ub9ce\uc740 \ubd84\ub4e4\uc774 MMP\uc5d0 \ub300\ud574 \ub354 \uae4a\uac8c \uc774\ud574\ud558\uace0, \uc801\uc808\ud55c \uc2dc\uae30\uc5d0 MMP\ub97c \ub3c4\uc785\ud558\uc5ec \uc88b\uc740 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uac70\ub450\uc2dc\uae38 \ubc14\ub77c\uaca0\uc2b5\ub2c8\ub2e4.&nbsp;<br><\/p>\n\n\n<h2 class=\"simpletoc-title\">\uc21c\uc11c<\/h2>\n<ul class=\"simpletoc-list\">\n<li><a href=\"#1-%25ec%25a7%2580%25ea%25b8%2588-%25ec%259a%25b0%25eb%25a6%25ac-%25eb%25b9%2584%25ec%25a6%2588%25eb%258b%2588%25ec%258a%25a4%25ec%2597%2590%25ec%2584%259c-mmp%25ea%25b0%2580-%25ed%2595%2584%25ec%259a%2594%25ed%2595%25a0%25ea%25b9%258c\">1. \uc9c0\uae08 \uc6b0\ub9ac \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c MMP\uac00 \ud544\uc694\ud560\uae4c?<\/a>\n\n<\/li>\n<li><a href=\"#2-mmp%25ec%259d%2598-%25ec%25a4%2591%25ec%259a%2594%25ec%2584%25b1\">2. MMP\uc758 \uc911\uc694\uc131<\/a>\n\n<\/li>\n<li><a href=\"#3-mmp%25ec%259d%2598-%25ea%25b8%25b0%25eb%258a%25a5%25ea%25b3%25bc-%25ec%2584%259c%25eb%25b9%2584%25ec%258a%25a4\">3. MMP\uc758 \uae30\ub2a5\uacfc \uc11c\ube44\uc2a4<\/a>\n\n\n<ul><li>\n<a href=\"#31-%25ea%25b4%2591%25ea%25b3%25a0-%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0-%25ec%2597%25b0%25eb%258f%2599\">3-1. \uad11\uace0 \ub370\uc774\ud130 \uc5f0\ub3d9<\/a>\n\n<\/li>\n<li><a href=\"#32-inapp-conversion\">3-2. In-App Conversion<\/a>\n\n<\/li>\n<li><a href=\"#33-analytics\">3-3. Analytics<\/a>\n\n<\/li>\n<li><a href=\"#34-%25eb%2594%25a5%25eb%25a7%2581%25ed%2581%25ac\">3-4. \ub525\ub9c1\ud06c<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#4-mmp%25ec%259d%2598-%25ec%25a0%2595%25ec%259d%2598%25ec%2599%2580-%25ec%2586%258c%25ea%25b0%259c\">4. MMP\uc758 \uc815\uc758\uc640 \uc18c\uac1c<\/a>\n\n<\/li>\n<li><a href=\"#5-%25ec%25b6%2594%25ec%25b2%259c-%25ed%2594%2584%25eb%25a1%259c%25eb%258d%2595%25ed%258a%25b8\">5. \ucd94\ucc9c \ud504\ub85c\ub355\ud2b8<\/a>\n<\/li><\/ul>\n\n\n<h2 id=\"1-%25ec%25a7%2580%25ea%25b8%2588-%25ec%259a%25b0%25eb%25a6%25ac-%25eb%25b9%2584%25ec%25a6%2588%25eb%258b%2588%25ec%258a%25a4%25ec%2597%2590%25ec%2584%259c-mmp%25ea%25b0%2580-%25ed%2595%2584%25ec%259a%2594%25ed%2595%25a0%25ea%25b9%258c\" class=\"wp-block-heading\"><br><br>1. \uc9c0\uae08 \uc6b0\ub9ac \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c MMP\uac00 \ud544\uc694\ud560\uae4c?<\/h2>\n\n\n\n<p>MMP\uc5d0 \uad00\ud574 \uc124\uba85\ud558\uae30 \uc804\uc5d0 \uc81c\uac00 \uc0dd\uac01\ud558\ub294 \uc758\uacac\uc744 \uba3c\uc800 \uacf5\uc720\ud574 \ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n\n\n\n<p>&#8220;\uc571 \uc11c\ube44\uc2a4\ub97c \uc6b4\uc601\ud558\uace0 \uc788\uace0, \uad11\uace0 \uc608\uc0b0\uc774 \uc801\uc9c0 \uc54a\ub2e4&#8221;\ub77c\uba74 PMF\ub97c \ucc3e\uc740 \uc774\ud6c4 \uc2a4\ucf00\uc77c\uc5c5 \uacfc\uc815 \ud639\uc740 \ucc44\ub110\ud54f\uc744 \ucc3e\ub294 \uacfc\uc815\uc5d0\uc11c \uc788\uc73c\uba74 \uc544\uc8fc \ud070 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubc18\ub300\ub85c \uc544\uc9c1 \uc6f9 \uc11c\ube44\uc2a4\ub9cc \uc6b4\uc601 \uc911\uc774\uba70, \uace0\ub3c4\ud654\ub41c \ubd84\uc11d\ubcf4\ub2e4\ub294 \ub2e8\uc21c\ud55c \uc720\uc800 \uc218 \uc9d1\uacc4, \uc6f9 \ube4c\ub354\ub97c \uc0ac\uc6a9\ud574 \ub9e4\ucd9c \ub370\uc774\ud130\ub9cc \ubcf8\ub2e4\uac70\ub098 \ud55c\ub2e4\uba74 \uad73\uc774 MMP\ub294 \ub2f9\uc7a5 \uae09\ud558\uac8c \ud544\uc694\ud558\uc9c4 \uc54a\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2e4\ub9cc \uc560\ud50c\uacfc \uad6c\uae00\uacfc \uac19\uc740 \uc2dc\uc7a5 \ub3c5\uc810\uc801 \uae30\uc5c5\ub4e4\uc774 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uac15\ud654\ub97c \uc704\ud55c \uc815\ucc45\ub4e4\uc744 \ub0b4\ub193\ub294 \ud2b8\ub80c\ub4dc\uc5d0\uc11c MMP\uc640 \uac19\uc740 \ud234\ub4e4\uc744 \uc54c\uc544\ub450\ub294 \uac83\uc740 \ub098\uc058\uc9c0 \uc54a\uc744 \uac83\uc774\ub77c\uace0 \ud655\uc2e0\ud569\ub2c8\ub2e4.<br><br><\/p>\n\n\n<div class=\"gb-container gb-container-48f801d0\">\n<div class=\"gb-container gb-container-82520398\">\n\n<h2 id=\"2-mmp%25ec%259d%2598-%25ec%25a4%2591%25ec%259a%2594%25ec%2584%25b1\" class=\"gb-headline gb-headline-8192a8fa gb-headline-text\">2. MMP\uc758 \uc911\uc694\uc131<\/h2>\n\n<\/div>\n<\/div>\n\n\n<p> MMP\ub97c \uc0ac\uc6a9\ud55c\ub2e4\ub294 \uac83\uc740 \uace7 &#8220;\uad11\uace0 \ud639\uc740 \uc720\uc785 \ub370\uc774\ud130\ub4e4\uc744 \ucd5c\ub300\ud55c \ub9ce\uc774 \ud655\ubcf4\ud560 \uc218 \uc788\ub2e4&#8221;\ub97c \ub73b\ud569\ub2c8\ub2e4. 100%\uac00 \uc544\ub2cc &#8216;\ucd5c\ub300\ud55c&#8217;\uc774\uc9c0\ub9cc \uc774\ub9c8\uc800\ub3c4 MMP\uac00 \uc5c6\ub2e4\uba74 50% \ubbf8\ub9cc\uc758 \ub370\uc774\ud130\ub9cc \ud655\ubcf4\ud558\uac8c \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p> \uc571 \uc11c\ube44\uc2a4\uc5d0\uc11c\ub294 \ub300\ubd80\ubd84 &#8216;\ub9c1\ud06c\uc774\ub3d9\uc744 \ud558\uac70\ub098 \uc8fc\uc18c\ucc3d\uc5d0 \uac80\uc0c9\ud574 \ucc3e\uc544 \ub4e4\uc5b4\uac00\ub294 \uac83&#8217;\ub9cc\uc73c\ub85c\ub3c4 \uc11c\ube44\uc2a4 \uc720\uc785\uc774 \ub41c \uac83\uc774 \uc544\ub2c8\ub77c &#8216;\uac80\uc0c9 \ud639\uc740 QR \ucf54\ub4dc\ub97c \uc2a4\uce94\ud558\uc5ec \uc2a4\ud1a0\uc5b4\uc5d0 \ub3c4\ucc29\ud55c \ud6c4 \ub2e4\uc6b4\ub85c\ub4dc\ub97c \ubc1b\ub294\ub2e4&#8217;\uc640 \uac19\uc774 \uc571\uc2a4\ud1a0\uc5b4\ub77c\ub294 \uc911\uac04 \uacbd\uc720\uc9c0\uac00 \ud558\ub098 \uc0dd\uae41\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc5ec\uae30\uc11c \uc6f9 \uc11c\ube44\uc2a4\uc640 \uac00\uc7a5 \ud070 \ucc28\uc774\uc810\uc774 \ubc1c\uc0dd\ud558\ub294\ub370, \ud574\ub2f9 \uc2a4\ud1a0\uc5b4\uc5d0\uc11c \ub370\uc774\ud130\ub97c \ubc1b\uc544\uc640\uc57c \uc911\uac04 \uacbd\uc720\uc9c0\uc5d0 \ub300\ud55c \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4. \uc608\ub97c\ub4e4\uc5b4 \uc804\ub2e8\uc9c0\ub97c \ub3cc\ub9ac\uba70 \uadf8 \uc548\uc5d0 QR \ucf54\ub4dc\ub97c \uc778\uc1c4\ud55c \ub4a4 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc6b0\ub9ac \uc571\uc744 \ub2e4\uc6b4\ub85c\ub4dc \ud560 \uac83\uc774\ub77c\uace0 \uc608\uce21\ud558\uc600\uace0, \ucd94\ud6c4\uc5d0 \uc131\uacfc \ubd84\uc11d\uc744 \ud574\ubcf4\ub2c8 \uc804\ub2e8\uc9c0 QR\ucf54\ub4dc\ub85c \ub4e4\uc5b4\uc628 \uc720\uc800 \uc720\uc785\uc740 nn\uac74\uc774\uace0 \uc774\ub4e4\uc758 \uacb0\uc81c\uc804\ud658\uc728\uc740 x%\uc600\ub2e4. \uc640 \uac19\uc740 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \ub54c \ubb38\uc81c\uac00 \ub418\ub294 \uac83\uc740 \uad6c\uae00\uc774\ub098 \uc560\ud50c\uc758 \uc2a4\ud1a0\uc5b4\uc5d0\uc11c &#8216;QR \ucf54\ub4dc\ub85c \uc778\uc1c4\ud558\uc5ec \ub4e4\uc5b4\uc634&#8217; \uc774\ub77c\ub294 \ub370\uc774\ud130\ub97c \uacf5\uc720\ud574\uc8fc\uc9c0 \uc54a\uc73c\uba74 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0\uc11c\ub294 \uc54c\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. (Google\uc758 \uacbd\uc6b0 GPIR\uc774\ub77c\ub294 \uac1c\ub150\uc744 \ud1b5\ud574 MMP\uac00 \uc544\ub2c8\uc5b4\ub3c4 \uc9c1\uc811 \ub370\uc774\ud130\ub97c \uc218\uc9d1\ud560 \uc218 \uc788\uc9c0\ub9cc \uac1c\ubc1c \uacf5\uc218\uac00 \ub9ce\uc774 \ub4e4\uc5b4\uac10)<\/p>\n\n\n\n<p>\ucd5c\uadfc\uc758 \ud2b8\ub80c\ub4dc\uc640 \uadfc\ubbf8\ub798\uc758 \uc608\uce21\uc740 \uc560\ud50c\uc758 iOS\uc640 \uad6c\uae00\uc758 Android\uc640 Chrome \ub4f1 \uc2dc\uc7a5\uc5d0 \uc788\ub294 \ub3c5\uc810\uc801 OS \uc81c\uacf5\uc790\ub4e4\uc774 \uc0ac\uc6a9\uc790\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud574 \uac01\uc790 \ub098\ub984\ub300\ub85c \ub9ce\uc740 \uc815\ucc45\uc744 \uc138\uc6b0\uace0 \uc810\uc810 \ub354 \uc81c\ud55c\uc744 \ud558\uac8c \ub420 \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucc38\uace0\uc790\ub8cc<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mk.co.kr\/news\/columnists\/10935556\" target=\"_blank\" rel=\"noopener\">\uad6c\uae00 \ucfe0\ud0a4\uc758 \uc885\ub9d0 (\ub9e4\uc77c\uacbd\uc81c)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adapty.io\/blog\/ios-14-idfa-attribution-a-global-change-in-the-mobile-advertising-market\/\" target=\"_blank\" rel=\"noopener\">IOS 14 &#8211; \uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \uad11\uace0 \uc2dc\uc7a5\uc758 \ubcc0\ud654 (\uc601\ubb38\uae30\uc0ac)<\/a><\/li>\n<\/ol>\n\n\n\n<p>iOS14\uc5d0\uc11c \ubd80\ud130 \uae09\uaca9\ud558\uac8c \uc2dc\uc7a5\uc744 \ubc14\uafbc \uc774 \ud2b8\ub80c\ub4dc\ub294 \uba54\ud0c0\uc758 \uc8fc\uac00\ub97c \ud3ed\ub77d\uc2dc\ud0ac \uc815\ub3c4\ub85c \uac15\ub825\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc774\ubbf8\uc9c0-1024x576.jpeg\" alt=\"\" class=\"wp-image-4934\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc774\ubbf8\uc9c0-1024x576.jpeg 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc774\ubbf8\uc9c0-300x169.jpeg 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc774\ubbf8\uc9c0-768x432.jpeg 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc774\ubbf8\uc9c0.jpeg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\uc704 \uc0ac\uc9c4\uacfc \uac19\uc774 \uc560\ud50c\uc774 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub97c \uc704\ud574 &#8216;\ucd94\uc801\uc744 \ud5c8\uc6a9\ud560 \uac83\uc778\uc9c0&#8217; \ubb3b\uae30 \uc2dc\uc791\ud558\uc790 \ub9ce\uc740 \uc0ac\uc6a9\uc790\ub4e4\uc774 \ud5c8\uc6a9\ud558\uc9c0 \uc54a\uc558\uace0(\ub2f9\uc2dc \uc57d 20%\ub9cc \ud5c8\uc6a9 by Adjust), \uc774\ub294 \ud398\uc774\uc2a4\ubd81\uc758 \ud53d\uc140\uc744 \ud65c\uc6a9\ud55c \uba38\uc2e0\ub7ec\ub2dd\uc5d0 \ud070 \uc601\ud5a5\uc744 \uc8fc\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \uae30\uc220\uc801\uc73c\ub85c \uc124\uba85\ud558\uae34 \uc544\uc8fc \uae38\uc9c0\ub9cc \uacb0\uad6d <strong>\ub370\uc774\ud130 \ucd94\uc801\uc774 \ubd88\uac00\ub2a5\ud558\uac70\ub098 \uadf9\ud788 \uc81c\ud55c<\/strong>\ub418\uc790 <strong>\ud398\uc774\uc2a4\ubd81\uc758 \uac15\ub825\ud55c \uc7a5\uc810\uc774 \uc0ac\ub77c\uc84c\ub2e4<\/strong>\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ud604\uc7ac\ub294 \uc560\ud50c\uc740 SKAN\uc774\ub77c\ub294 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc81c\uacf5\ud558\uba70 \uac1c\uc778\uc815\ubcf4\ub294 \ucd5c\ub300\ud55c \ubcf4\ud638\ud55c\ucc44\ub85c \uad11\uace0\ud50c\ub7ab\ud3fc\uc5d0\uac8c \uc81c\ud55c\ub41c \uc131\uacfc \ub370\uc774\ud130\ub97c \ud3ec\uc2a4\ud2b8\ubc31\uc73c\ub85c \uacf5\uc720\ud558\ub294 \ud615\ud0dc\ub85c \uc5ec\ub7ec \uad11\uace0 \ub9e4\uccb4\ub4e4\uc5d0\uac8c\ub3c4 \ucd5c\ub300\ud55c \uac1d\uad00\uc801\uc778 \ub370\uc774\ud130 \uc81c\uacf5 \ud615\ud0dc\ub97c \ubcf4\uc5ec\uc8fc\uace0\uc788\ub294\ub370 \uacb0\uad6d \uc560\ud50c\uacfc \uad11\uace0\ub9e4\uccb4\ub4e4\uc740 \ubd88\ud3b8\ud55c \uacf5\uc0dd\uc744 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc774\ub7f0 \ud2b8\ub80c\ub4dc\ub294 \uc810\uc810 \ub354 \uac15\ud654\ub420 \uac83\uc774\uace0 \ub9ce\uc740 \uad11\uace0 \ud50c\ub7ab\ud3fc\ub4e4\uc774 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\ub77c\ub294 \uba85\ubaa9\ud558\uc5d0 \uac15\ub825\ud55c \ud0c0\uac9f\ud305\uacfc \uc720\uc800 \ub370\uc774\ud130 \ud655\ubcf4\uc5d0 \uc81c\ud55c\uc744 \ubc1b\uc744 \uac83\uc774\uace0 \uadf8\ub9cc\ud07c \ub9e4\uccb4 \uc6b4\uc601\uc758 \uc131\uacfc\uc5d0 \uc601\ud5a5\uc744 \uc904 \uac83\uc785\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc774\ub7f0 \ubc30\uacbd\uc5d0\uc11c \uad11\uace0\uc8fc\ub4e4\uc758 \uace0\ubbfc\uc744 \ud574\uacb0\ud574 \uc904 \uc218 \uc788\ub294 MMP\ub4e4\uc740 \ud3ed\ubc1c\uc801\uc778 \uc131\uc7a5\uc744 \uac70\ub450\uac8c \ub429\ub2c8\ub2e4.&nbsp;<br><br><\/p>\n\n\n\n<h2 id=\"3-mmp%25ec%259d%2598-%25ea%25b8%25b0%25eb%258a%25a5%25ea%25b3%25bc-%25ec%2584%259c%25eb%25b9%2584%25ec%258a%25a4\" class=\"gb-headline gb-headline-65fc8a83 gb-headline-text\">3. MMP\uc758 \uae30\ub2a5\uacfc \uc11c\ube44\uc2a4<\/h2>\n\n\n\n<h3 id=\"31-%25ea%25b4%2591%25ea%25b3%25a0-%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0-%25ec%2597%25b0%25eb%258f%2599\" class=\"gb-headline gb-headline-bd8817bd gb-headline-text\">3-1. \uad11\uace0 \ub370\uc774\ud130 \uc5f0\ub3d9<\/h3>\n\n\n\n<p>\uc560\ud50c\uacfc \uad6c\uae00 \uadf8\ub9ac\uace0 \uce74\uce74\uc624,\ub124\uc774\ud130,\ud2f1\ud1a1\uacfc \uac19\uc740 \uad11\uace0 \ud50c\ub7ab\ud3fc\ub4e4\uc740 MMP\ub97c \ud1b5\ud574 \uc6b0\ub9ac \uc571\uc5d0 \uc9c1\uc811 SDK\ub97c \uc124\uce58\ud558\uc9c0 \uc54a\ub354\ub77c\ub3c4 \uad11\uace0 \ub370\uc774\ud130\ub97c \uc5f0\ub3d9\ud574\uc8fc\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4. \ubbff\uc744\ub9cc\ud55c \ud30c\ud2b8\ub108 \ud50c\ub7ab\ud3fc\uc5d0\uac8c \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uba74\uc11c \uad11\uace0\uc8fc\uc640 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc5d0\uc11c \ucd5c\uc120\uc758 \uc120\ud0dd\uc744 \ud55c \uac83\uc785\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\ud2b9\ud788 \ud398\uc774\uc2a4\ubd81(\ud604\uc7ac \uba54\ud0c0)\uc758 \uacbd\uc6b0 iOS \ucea0\ud398\uc778\uc758 \uc131\uacfc \ub370\uc774\ud130\ub97c \ud655\uc778\ud558\uae30 \uc5b4\ub824\uc6e0\uc9c0\ub9cc, MMP\ub97c \uc0ac\uc6a9\ud558\uba74 \uc81c\ud55c\uc801\uc73c\ub85c\ub098\ub9c8 \ucd5c\ub300\ud55c \uc815\ud655\ud55c \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>MMP\uc758 \uc790\uccb4\uc801\uc778 ID \uac12\uc744 \ubd80\uc5ec\ud558\uac70\ub098 ADID (GAID, IDFA \ub4f1)\ub97c \ud65c\uc6a9\ud558\uba70 \uc790\uc5f0\uc2a4\ub7fd\uac8c Multi Touch Attribution\uc774\ub77c\ub294 \uac1c\ub150 \ub610\ud55c \ud65c\uc6a9\ud560 \uc218 \uc788\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uc6f9 \ud658\uacbd\uc758 \ucfe0\ud0a4\ucc98\ub7fc \ud55c\uac1c\uc758 ID\uac00 \uad6c\uae00,\uba54\ud0c0,\ud2f1\ud1a1\uc758 \uad11\uace0\ub97c \ub2e4 \ubcf4\uace0 \uc2a4\ud1a0\uc5b4\ub97c \ud1b5\ud574 \uc124\uce58 \ud588\uc744\ub54c \uac01 \ub9e4\uccb4\uc5d0 \uae30\uc5ec\ub3c4\ub97c \ubd80\uc5ec\ud558\ub294 \uac83\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4. MMP\ub97c \uc0ac\uc6a9\ud558\uc9c0 \uc54a\ub294\ub2e4\uba74 \uac01\uac01\uc758 SDK\ub97c \uc804\ubd80 \uc124\uce58\ud558\uace0 \uadf8 \ub4a4 \uc790\uccb4\uc801\uc778 Attribution Point \ubd80\uc5ec\ud558\ub294 \uac83\uc744 \ubaa8\ub378\ub9c1\ud574\uc57c\ud558\uba70 \uadf8 \uae30\ubc18\uc73c\ub85c \ud558\ub098\uc758 Unified ID \ub97c \uae30\uc900\uc73c\ub85c \uc124\uc815\ud574\uc57c \ud569\ub2c8\ub2e4 (\uc6f9\uc5d0\uc11c\uc758 Cookie\ucc98\ub7fc). \uc774 \ubaa8\ub4e0 \uac83\uc744 \ube44\uad50\uc801 \uc27d\uac8c MMP \ud558\ub098\ub85c \ud574\uacb0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/meyK9f0F_sCuOkvLjLWqUXsbkhTVCO1YhHW_Fiu0ziMkEhdMKiweHsC_JikpMdkls0GH7YWf8Lqo0QJvMSrgaHzTf663JV1TYT0SFY3zoLRMj-QMsVDGj21hWIV9HiD2UJ6Hf6rXAKbmpol9wRvKHoY\" width=\"624\" height=\"328\" alt=\"\" title=\"\"><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 id=\"32-inapp-conversion\" class=\"gb-headline gb-headline-e1f705c2 gb-headline-text\">3-2. In-App Conversion<\/h3>\n\n\n\n<p>\ub610\ud55c \uad11\uace0 \uc6b4\uc601\uc744 \ud558\ub2e4\ubcf4\uba74 \ub2e8\uc21c\ud558\uac8c &#8216;\uad6c\ub9e4&#8217;,&#8217;\uc124\uce58&#8217; \uc804\ud658\uc774 \uc804\ubd80\uac00 \uc544\ub2cc \ud604\uc7ac\uc758 \uc0c1\ud669\uacfc \ubaa9\ud45c\uc5d0 \ub9de\uac8c \ub2e4\uc591\ud55c \uc804\ud658\uac12\uc744 \ud65c\uc6a9\ud558\uac8c \ub429\ub2c8\ub2e4. \uc774\ub54c MMP\uc5d0 \uc6b0\ub9ac \uc11c\ube44\uc2a4 \ub0b4 \ud2b9\uc815 \ud589\ub3d9 (\uc7a5\ubc14\uad6c\ub2c8 \ucd94\uac00, \ucc1c, \uc0ac\uc6a9\uc790\uc758 \uac8c\uc2dc\uae00 \uc5c5\ub85c\ub4dc \ub4f1)\uc744 \uc804\ud658 \uc774\ubca4\ud2b8\ub85c \uc815\uc758\ud574\ub450\uace0 MMP\ub97c \ud1b5\ud574 \uad11\uace0\ucc44\ub110\uacfc \uc5f0\ub3d9\ud558\uba74 \ud574\ub2f9 \uc804\ud658 \uc774\ubca4\ud2b8\ub3c4 \uad11\uace0 \ubaa9\ud45c\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\ud398\uc774\uc2a4\ubd81\uc758 \uacbd\uc6b0 SKAN \uc5c5\ub370\uc774\ud2b8\uc640 \ud568\uaed8 \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \uc804\ud658 \uc138\ud305\uc774 \uad49\uc7a5\ud788 \ubcf5\uc7a1\ud574\uc84c\ub294\ub370 MMP\ub97c \ud65c\uc6a9\ud558\uba74 \ube44\uad50\uc801 \uac04\ub2e8\ud558\uac8c \uc138\ud305\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc704 \ub2e4\uc911 \uad11\uace0 \ub9e4\uccb4\ub97c \uc6b4\uc601\uc911\uc778 \ucf00\uc774\uc2a4\uc640 \ube44\uc2b7\ud558\uac8c, In-App Conversion \ub610\ud55c \uc27d\uac8c \uc5ec\ub7ec \uad11\uace0 \ub9e4\uccb4\uc5d0 \ub4f1\ub85d\ud560 \uc218 \uc788\ub2e4\ub294 \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc7a5\uc810\uc744 \ub354 \uadf9\ub300\ud654 \ud558\uae30 \uc704\ud574 \ucd5c\uadfc MMP\ub4e4\uc740 One Source Multi Use\uc758 \uae30\ub2a5\uc744 \uc810\uc810 \uace0\ub3c4\ud654 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"356\" src=\"https:\/\/lh7-us.googleusercontent.com\/RhFebH_bWr6AQ8-ta3tGJ0Z39UYtlMplxyw2wUc1kKD4rDcqpDYSo8R3Dm373p900wrpEK5M57D749YqVFXwbDtU35_FJ02wFQts4SoiuRhNtS7xzwGp6Es673IoIdr9piIJzYKIMz4qRtHeGFtZgMU\" alt=\"\" title=\"\"><br><\/p>\n\n\n\n<h3 id=\"33-analytics\" class=\"gb-headline gb-headline-31d75144 gb-headline-text\"><br><br>3-3. Analytics<\/h3>\n\n\n\n<p>\ucd5c\uadfc \uc5ec\ub7ec MMP \ud234\uc774 \ub2e8\uc21c\ud55c Install \ub370\uc774\ud130\uc758 \ub9ac\ud3ec\ud2b8\ub97c \ub118\uc5b4 In-App Retention, Cohort, Funnel, SSOT \uae30\ub2a5 \ub4e4\uc744 \ucd94\uac00\ud558\uba74\uc11c \ub2e8\uc21c\ud55c \ubaa8\ubc14\uc77c \uad11\uace0 \ucea0\ud398\uc778 \ub370\uc774\ud130 \uce21\uc815\uc774 \uc544\ub2cc \uc885\ud569 \ubd84\uc11d \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc9c4\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&nbsp; <a href=\"https:\/\/www.airbridge.io\/ko\/product\/marketing-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">\ucc38\uace0\uc790\ub8cc<\/a><\/p>\n\n\n\n<p>\ud2b9\ud788 API\ub97c \ud1b5\ud574 Raw Data\ub97c \uc81c\uacf5\ud574\uc8fc\ub294 \ub4f1 \ub354 \ub2e4\uc591\ud55c \ub370\uc774\ud130 \ud65c\uc6a9\uc744 \uc704\ud55c \uae30\ub2a5\ub4e4\uc744 \ucd94\uac00\ud558\uc5ec \uc81c\uacf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. (\uc774\ub54c Facebook \uc758 iOS \ub370\uc774\ud130\ub294 Raw Data\ub85c\ub294 \uc81c\uacf5\ub418\uc9c0 \uc54a\ub294 \uac83\ucc98\ub7fc \ubcc4\ub3c4 \uc815\ucc45\uc774 \uc874\uc7ac\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. )<\/p>\n\n\n\n<p>API\uc640 Raw Data \uc218\uc9d1\uc744 \ud1b5\ud574 \uc5b4\ub5bb\uac8c \ube44\uc988\ub2c8\uc2a4 \uc804\ubc18\uc801\uc73c\ub85c \ub370\uc774\ud130 \uc815\ud569\uc131\uc744 \ub9de\ucd94\uace0 \ubd84\uc11d \ud004\ub9ac\ud2f0\ub97c \ub192\uc77c \uc218 \uc788\ub294\uc9c0 \uadf8\ub9ac\uace0 \ub370\uc774\ud130 \ud30c\uc774\ud504\ub77c\uc778\uc744 \uae30\ud68d\ud560 \uc218 \uc788\ub294\ub370 \ucc38\uace0\ud560 \uc218 \uc788\ub294\uc9c0\ub294 <a href=\"https:\/\/www.appsflyer.com\/ko\/blog\/tips-strategy\/how-to-build-a-data-pipeline\/\" target=\"_blank\" rel=\"noopener\">\uc774 \uc544\ud2f0\ud074<\/a>\uc744 \ucc38\uace0\ud558\uc2dc\uba74 \uc88b\uc2b5\ub2c8\ub2e4.&nbsp;&nbsp;<br><\/p>\n\n\n\n<h3 id=\"34-%25eb%2594%25a5%25eb%25a7%2581%25ed%2581%25ac\" class=\"gb-headline gb-headline-9bc8e55e gb-headline-text\"><br><br>3-4. \ub525\ub9c1\ud06c<\/h3>\n\n\n\n<p>\uac00\uc7a5 \uc27d\uac8c \uc124\uba85\ud558\uba74&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\ub9c1\ud06c \ud074\ub9ad \ud639\uc740 QR \ucf54\ub4dc \uc2a4\uce94\uc73c\ub85c \ub9c1\ud06c\uc774\ub3d9<\/li>\n\n\n\n<li>OS\ub97c \uad6c\ubd84\ud558\uc5ec \ub9de\ub294 \uc2a4\ud1a0\uc5b4\ub85c \ubcf4\ub0c4<\/li>\n\n\n\n<li>\uc2a4\ud1a0\uc5b4\uc5d0\uc11c \uc124\uce58 \ud6c4 \uc571\uc744 \uc2e4\ud589\ud560 \ub54c \uc124\uce58\uae4c\uc9c0\uc758 \ub9ac\ud37c\ub7f4 \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc74c<\/li>\n<\/ol>\n\n\n\n<p>\uc704 MMP \uc911\uc694\uc131\uc758 \uadf8\ub9bc\uc744 \uc751\uc6a9\ud558\uc5ec \ub3c4\uc2dd\ud654\ud558\uba74 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"347\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc911\uc694\uc131-1024x347.png\" alt=\"mmp \uc791\ub3d9\ubc29\uc2dd\" class=\"wp-image-2263\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc911\uc694\uc131-1024x347.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc911\uc694\uc131-300x102.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc911\uc694\uc131-768x260.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc911\uc694\uc131-1536x520.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc911\uc694\uc131.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><br>\uc774 \uad6c\uc870\uac00 MMP\uc758 \uac00\uc7a5 \uae30\ubcf8\uc801\uc778 \ub370\uc774\ud130 \uc218\uc9d1 \ubc29\uc2dd \ubc0f Attribution point\ub97c \ubd80\uc5ec\ud558\ub294 \ubc29\uc2dd\uc744 \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub294 \uc2a4\ud1a0\uc5b4\ub85c \uc774\ub3d9\ud558\uae30 \uc804\uc5d0 MMP\uc5d0\uc11c \uc81c\uacf5\ud558\ub294 \uc11c\ubc84\ub97c \uac70\ucce4\ub2e4\uac00 OS\uc5d0 \ub9de\ub294 \uc2a4\ud1a0\uc5b4 \ud639\uc740 \ube0c\ub77c\uc6b0\uc800\ub85c \ub9ac\ub2e4\uc774\ub809\uc158\ub418\uc5b4 \uc774\ub3d9\ud569\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc774\ub54c MMP \uc11c\ubc84\ub97c \uac70\uce58\uae30 \ub54c\ubb38\uc5d0 \ud558\ub098\uc758 Unified ID\ub97c \uc218\uc9d1\ud574\ub450\uc5c8\uace0, \uc774\ud6c4\uc5d0 \uc6b0\ub9ac \uc11c\ube44\uc2a4\ub97c \uc2e4\ud589\ud558\uba70 \ud574\ub2f9 SDK\uc5d0\uc11c \uae30\ub85d\ub418\ub294 ID \uac12\uacfc \ub9e4\uce6d\ud558\ub294 \uc791\uc5c5\uc744 \uc218\ud589\ud569\ub2c8\ub2e4. \uc774\ub807\uac8c \ud558\uba70 \uac01 \ub2e8\uacc4\uc5d0 \uc788\ub358 \uace0\uc720\ud55c \ub370\uc774\ud130 \uc870\uac01\ub4e4\uc774 \ud558\ub098\uc758 &#8216;\uc0ac\uc6a9\uc790&#8217;\ub77c\ub294 \uac83\uc744 \uc778\uc2dd\ud560 \uc218 \uc788\uac8c \ub418\uba70 \uc2a4\ud1a0\uc5b4 \ub2e8\uacc4\uc758 \uc55e\uc5d0 \uc788\ub358 \uc720\uc785\uacbd\ub85c \uae4c\uc9c0 \ub370\uc774\ud130\ub97c \uc5f0\ub3d9\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uac1c\uc778\uc801\uc73c\ub85c \ud574\ub2f9 \uae30\ub2a5\uc774 \uac00\uc7a5 \ub9ce\uc774 \uccb4\uac10\ub418\ub294 MMP\uc758 \ud6a8\uc6a9\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uc571 \uc11c\ube44\uc2a4\ub294 \uc5f0\ub3d9\ub41c \uad11\uace0 \ub9e4\uccb4\uac00 \uc544\ub2cc \uacbd\uc6b0 \ubd84\uc11d\ud558\uae30\uac00 \uc27d\uc9c0 \uc54a\uc558\ub294\ub370 MMP\uc758 \ub525\ub9c1\ud06c \uae30\ub2a5\uc744 \ud1b5\ud574 \uc720\uc785\ubd84\uc11d\uc744 \ud558\uba74\uc11c \ube0c\ub79c\ub529 \uc694\uc18c\ub3c4 \uac16\ucd9c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub9c1\ud06c\ub97c \uacf5\uc720\ud558\uba70 \ub728\ub294 \ud504\ub9ac\ubdf0 \uc378\ub124\uc77c \ub610\ud55c \uc124\uc815\ud560 \uc218 \uc788\uace0 \ucee4\uc2a4\ud140 \ub3c4\uba54\uc778\ub3c4 \uc5f0\uacb0\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc800\ub294 Airbridge\uc758 &#8216;\ud2b8\ub798\ud0b9 \ub9c1\ud06c&#8217;\ub97c \uc0ac\uc6a9\ud558\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 <a href=\"https:\/\/help.airbridge.io\/ko\/guides\/understanding-tracking-link\" target=\"_blank\" rel=\"noopener\">\ud574\ub2f9 \uc790\ub8cc<\/a>\ub97c \uacf5\uc720\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uc678 \ub2e4\uc591\ud55c \uae30\ub2a5\ub4e4\uc774 \ucd94\uac00\ub418\uace0 \uc788\uc73c\uba70 \ud2b9\ud788 \ub2e4\uc591\ud55c \ub9e4\uccb4\uc640 \uc11c\ube44\uc2a4\ub4e4\uac04\uc758 \uc5f0\ub3d9\uc740 MMP \ub3c4\uc785\uc758 ROI\ub97c \ub192\uc774\uace0 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc608\ub97c\ub4e4\uc5b4 Airbridge\uc758 \uc5f0\ub3d9\uc774 \uc9c0\uc6d0\ub418\ub294 \uc11c\ube44\uc2a4\ub4e4 \uc911\uc5d0\ub294 \uad6c\ub3c5 \uad00\ub828 \ud234, GA4, S3 \ub4f1\uacfc \uac19\uc740 \ub2e4\uc591\ud55c \uc11c\ube44\uc2a4\ub4e4\uacfc \ub370\uc774\ud130\ub97c \uc5f0\ub3d9\ud574\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br><br><\/p>\n\n\n\n<h2 id=\"4-mmp%25ec%259d%2598-%25ec%25a0%2595%25ec%259d%2598%25ec%2599%2580-%25ec%2586%258c%25ea%25b0%259c\" class=\"gb-headline gb-headline-97769af3 gb-headline-text\">4. MMP\uc758 \uc815\uc758\uc640 \uc18c\uac1c<\/h2>\n\n\n\n<p>\uc704 \ub0b4\uc6a9\ub4e4\uc744 \ub2e4 \uc77d\uc5b4\ubcf4\uc168\ub2e4\uba74 \uc5b4\ub290\uc815\ub3c4 MMP\uac00 \ubb34\uc5c7\uc778\uc9c0\uc5d0 \ub300\ud574 \uac10\uc774 \uc7a1\ud788\uc168\uc744\uac70\ub77c \uc0dd\uac01\ub429\ub2c8\ub2e4. MMP\uc758 \uc804\uccb4 \uba85\uce6d\uc740 Mobile Measurement Platform\uc785\ub2c8\ub2e4. Appsflyer\uc758 \uc124\uba85\uc744 \uac00\uc838\uc624\uba74 &#8220;\ubaa8\ubc14\uc77c \uce21\uc815 \ud30c\ud2b8\ub108(MMP)\ub294 \uc571\uc774 \uad11\uace0 \ub9c8\ucf00\ud305 \ucc44\ub110, \ubbf8\ub514\uc5b4 \uc18c\uc2a4 \ubc0f \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c \uc804\ubc18\uc5d0\uc11c \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uce21\uc815\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc640\uc8fc\ub294 \ud68c\uc0ac\uc785\ub2c8\ub2e4.&#8221;<\/p>\n\n\n\n<p>\ub2e4\uc2dc \ub9d0\ud574 &#8216;\uad11\uace0 \ub124\ud2b8\uc6cc\ud06c \uc804\ubc18\uc5d0\uc11c&#8217;,&#8217;\ucea0\ud398\uc778 \uc131\uacfc\ub97c \uce21\uc815&#8217;\ud558\uac8c \ub3c4\uc640\uc8fc\ub294 \uac83\uc774 MMP\uc758 \ubcf8\uc9c8\uc785\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc5ec\ub7ec\uae30\ub2a5\ub4e4\uc744 \uc81c\uacf5\ud558\uace0 Analytics\ub098 Deeplink \uc194\ub8e8\uc158\uc744 \uc81c\uacf5\ud558\uae30\ub3c4 \ud558\uc9c0\ub9cc \ubcf8\uc9c8\uc740 \uc704\uc640 \uac19\uae30 \ub54c\ubb38\uc5d0 \uae00 \uc11c\ub450\uc5d0 \uc801\uc740 \uac83 \ucc98\ub7fc \uc571 \uc11c\ube44\uc2a4\ub97c \uc6b4\uc601\ud558\uace0 \uc788\uace0, \uad11\uace0 \uc608\uc0b0\uc774 \uc801\uc9c0 \uc54a\uc73c\uba74\uc11c PMF\ub97c \ucc3e\uc740 \uc774\ud6c4 \uc2a4\ucf00\uc77c\uc5c5 \uacfc\uc815 \ud639\uc740 \ucc44\ub110\ud54f\uc744 \ucc3e\ub294 \uacfc\uc815\uc5d0\uc11c MMP\ub97c \ud65c\uc6a9\ud558\uba74 \uc544\uc8fc \ud070 \ub3c4\uc6c0\uc774 \ub429\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\ud2b9\ud788\ub098 \uc560\ud50c\uacfc \uad6c\uae00\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc815\ucc45\ub4e4\uc774 \uac15\ub825\ud574\uc9c0\ub294 \uc2dc\ub300\uc5d0 \ud558\ub098\uc758 \ud070 MMP\uc5d0 \uc758\uc874\ud558\ub294 \uac83\ub3c4 \uc88b\uc740 \uc804\ub7b5\uc774\ub77c\uace0 \uc0dd\uac01\ub429\ub2c8\ub2e4. \uc560\ud50c\uacfc \uad6c\uae00\uc5d0 \ub9de\uc11c \uc2f8\uc6b0\ub294 \uac83\ubcf4\ub2e4\ub294 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc758 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub354 \uc9d1\uc911\ud574\ubcf4\ub294 \uac83\ub3c4 \uc88b\uc73c\ub2c8\uae4c\uc694 \ud83d\ude42&nbsp;<br><br><\/p>\n\n\n\n<h2 id=\"5-%25ec%25b6%2594%25ec%25b2%259c-%25ed%2594%2584%25eb%25a1%259c%25eb%258d%2595%25ed%258a%25b8\" class=\"gb-headline gb-headline-fb1d5ec7 gb-headline-text\">5. \ucd94\ucc9c \ud504\ub85c\ub355\ud2b8<\/h2>\n\n\n\n<p>\uc2dc\uc911\uc5d0 MMP\ub4e4\uc740 \uc544\uc8fc \ub2e4\uc591\ud558\uac8c \ub9ce\uc2b5\ub2c8\ub2e4. \uae00\ub85c\ubc8c No.1 \uc73c\ub85c\ub294 Appsflyer\uac00 \uc788\uc73c\uba70, \uadf8 \uc678\uc5d0\ub294 Adjust, Branch, Airbridge \ub4f1\uc774 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uac01 \uc11c\ube44\uc2a4\ub9c8\ub2e4 \ucc28\uc774\uac00 \uc788\uace0 \uc7a5\ub2e8\uc810\uc774 \ub69c\ub837\ud558\uac8c \uc788\uc2b5\ub2c8\ub2e4. \ub9cc\uc57d MMP\ub97c \ub3c4\uc785\ud558\uace0\uc790 \ud55c\ub2e4\uba74 \uc5ec\ub7ec \uc5c5\uccb4\ub4e4\uc744 \ub9ac\uc2a4\ud2b8\uc5c5\ud558\uace0 \ub2e4 \ubbf8\ud305\uc744 \ud574\ubcf4\ub294 \uac83\uc744 \ucd94\ucc9c\ub4dc\ub9bd\ub2c8\ub2e4. \uc774 \uc911 \uc81c\uac00 \ucd94\ucc9c\ud558\ub294 \ub450\uac00\uc9c0 \ud234\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uac00\uc7a5 \uc88b\uc740 \uacbd\ud5d8\uc774\uc5c8\ub358 \uac83\uc740 Airbridge\uc785\ub2c8\ub2e4. AB180\uc774 \ub9cc\ub4e0 Product\uc774\uba70 \uad6d\ub0b4\ub97c \uc2dc\uc791\uc73c\ub85c \uae00\ub85c\ubc8c\ud55c \uc11c\ube44\uc2a4\ub85c \ud655\uc7a5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. MMP\ub85c\uc11c \uae30\ubcf8\uc801\uc778 \uad11\uace0 \ub9e4\uccb4\uc640\uc758 \uc5f0\ub3d9\uc740 \ud398\uc774\uc2a4\ubd81\uc5d0\uc11c\ub3c4 \uc778\uc815\ud55c \uba87 \uc548\ub418\ub294 \ud30c\ud2b8\ub108\ub85c \uc99d\uba85\ub418\uc5c8\uace0, \ub2e4\uc591\ud55c \uae30\ub2a5\ub4e4\uacfc Analytics \ub300\uc2dc\ubcf4\ub4dc\ub3c4 \uba85\ud655\ud558\uac8c \uc88b\uc740 \uc810\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \ub2e8\uc810\uc73c\ub85c\ub294 Free-Tier\ub098 Trial \uae30\uac04\uc740 \ub530\ub85c \uc5c6\uc5c8 \ub370\ubaa8 \ud639\uc740 PoC \ub97c \uc774\uc6a9\ud574\uc57c \ud588\uc2b5\ub2c8\ub2e4. \uc5ec\ub7ec \ud68c\uc0ac\uc5d0\uc11c Airbridge\ub97c \uc0ac\uc6a9\ud588\uae30 \ub54c\ubb38\uc5d0 \uc2e0\uaddc\ub85c MMP\ub97c \ub3c4\uc785\ud55c\ub2e4\uba74 \uace0\ubbfc \uc5c6\uc774 \uac00\uc7a5 \uba3c\uc800 \uc120\ud0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\ub450\ubc88\uc9f8\ub85c\ub294 Appsflyer\uc785\ub2c8\ub2e4. \uae00\ub85c\ubc8c No.1 \uc774\uae30\ub3c4 \ud55c\ub9cc\ud07c \uc790\ub8cc\ub3c4 \ub9ce\uc73c\uba70 \uc644\uc131\ub3c4 \uc790\uccb4\ub3c4 \uac00\uc7a5 \ub192\uc2b5\ub2c8\ub2e4. \ud2b9\ud788 Free-Tier \uac00 \uc874\uc7ac\ud558\uae30 \ub54c\ubb38\uc5d0 \ube44\uad50\uc801 \uc791\uc740 \uaddc\ubaa8\uc5d0\uc11c \ud574\ub2f9 \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud574\ubcfc \uc218 \uc788\ub2e4\ub294 \ud070 \uc7a5\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc \ube44\uad50\uc801 \ube44\uc2fc \uae08\uc561\uc73c\ub85c \uc54c\ub824\uc838\uc788\uc9c0\ub9cc, \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud560\uc9c0\uc640 \uacc4\uc57d\ud558\ub294\uc9c0\uc5d0 \ub530\ub77c \ucc9c\ucc28\ub9cc\ubcc4\ub85c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uc73c\ub2c8 \uc54c\uc544\ubcf4\uc2dc\ub294 \uac83\uc744 \ucd94\ucc9c\ub4dc\ub9bd\ub2c8\ub2e4.&nbsp;<br><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/1point.kr\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/Miguel_expert_btn-1-1024x553.png\" alt=\"\" class=\"wp-image-4373\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/Miguel_expert_btn-1-1024x553.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/Miguel_expert_btn-1-300x162.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/Miguel_expert_btn-1-768x415.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/Miguel_expert_btn-1-1536x830.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/Miguel_expert_btn-1-2048x1106.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>MMP\ub97c \uc774\ud574\ud558\uace0, \ud6a8\uacfc\uc801\uc778 \uad11\uace0 \uc9d1\ud589\uc744 \uc704\ud55c \ub2e4\uc591\ud55c MMP \uc804\ub7b5\uacfc \uc194\ub8e8\uc158\uc5d0 \ub300\ud574 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n","protected":false},"author":1,"featured_media":2293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/2245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=2245"}],"version-history":[{"count":25,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/2245\/revisions"}],"predecessor-version":[{"id":5433,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/2245\/revisions\/5433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/2293"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=2245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=2245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=2245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}