{"id":2245,"date":"2024-03-15T11:59:39","date_gmt":"2024-03-15T02:59:39","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=2245"},"modified":"2026-10-20T10:23:14","modified_gmt":"2026-10-20T01:23:14","slug":"mmp-necessity","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/insights\/mmp-necessity\/","title":{"rendered":"MMP \ub73b\uacfc \uc571 \ub9c8\ucf00\ud305\uc5d0\uc11c \ud65c\uc6a9\ud558\ub294 4\uac00\uc9c0 \uae30\ub2a5"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\uc548\ub155\ud558\uc138\uc694. \uc6d0\ud3ec\uc778\ud2b8\uc5d0\uc11c \uc804\ubb38\uac00\ub85c \ud65c\ub3d9\ud558\ub294 Miguel\uc774\uc5d0\uc694.<br><br>MMP\ub294 Mobile Measurement Partner\uc758 \uc57d\uc790\ub85c, \uc5ec\ub7ec \uad11\uace0 \ucc44\ub110\uc5d0\uc11c \ubc1c\uc0dd\ud55c \uc571 \uc124\uce58\uc640 \uc124\uce58 \uc774\ud6c4 \uc804\ud658 \uc131\uacfc\ub97c \uce21\uc815\ud558\ub294 \ud30c\ud2b8\ub108\uc608\uc694. \uad11\uace0\ub97c \ud074\ub9ad\ud55c \uace0\uac1d\uc774 \uc571\uc744 \uc124\uce58\ud558\uace0 \uc2e4\uc81c \uad6c\ub9e4\uae4c\uc9c0 \uc774\uc5b4\uc84c\ub294\uc9c0 \uc0b4\ud3b4\ubcfc \uc218 \uc788\uac8c \ub3c4\uc640\uc918\uc694.<br><br>\uc571 \uc11c\ube44\uc2a4\ub97c \uc6b4\uc601\ud558\ub294 \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \uc704\ud574 MMP\uc758 \ub3c4\uc785 \uc2dc\uc810\uacfc \uc791\ub3d9 \ubc29\uc2dd, \uad11\uace0 \ub370\uc774\ud130 \uc5f0\ub3d9\uacfc \uc571 \ub0b4 \uc804\ud658, \ubd84\uc11d, \ub525\ub9c1\ud06c\uc758 \ub124 \uac00\uc9c0 \uae30\ub2a5\uc744 \uc815\ub9ac\ud588\uc5b4\uc694.<\/p>\n\n\n<div role=\"navigation\" aria-label=\"Table of Contents\" class=\"simpletoc wp-block-simpletoc-toc\"><h2 class=\"simpletoc-title\">\uc21c\uc11c<\/h2>\n<ul class=\"simpletoc-list\">\n<li><a href=\"#1-mmp-%eb%8f%84%ec%9e%85%ec%9d%84-%ea%b2%80%ed%86%a0%ed%95%a0-%ec%8b%9c%ec%a0%90\">1. MMP \ub3c4\uc785\uc744 \uac80\ud1a0\ud560 \uc2dc\uc810<\/a>\n<\/li>\n<li><a href=\"#2-mmp%ec%9d%98-%ec%a4%91%ec%9a%94%ec%84%b1\">2. MMP\uc758 \uc911\uc694\uc131<\/a>\n<\/li>\n<li><a href=\"#3-mmp%ec%9d%98-%ea%b8%b0%eb%8a%a5%ea%b3%bc-%ec%84%9c%eb%b9%84%ec%8a%a4\">3. MMP\uc758 \uae30\ub2a5\uacfc \uc11c\ube44\uc2a4<\/a>\n\n<ul>\n<li><a href=\"#31-%ea%b4%91%ea%b3%a0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%97%b0%eb%8f%99\">3-1. \uad11\uace0 \ub370\uc774\ud130 \uc5f0\ub3d9<\/a>\n<\/li>\n<li><a href=\"#32-%ec%95%b1-%eb%82%b4-%ec%a0%84%ed%99%98-%ec%9d%b4%eb%b2%a4%ed%8a%b8\">3-2. \uc571 \ub0b4 \uc804\ud658 \uc774\ubca4\ud2b8<\/a>\n<\/li>\n<li><a href=\"#33-%ec%84%b1%ea%b3%bc-%eb%b6%84%ec%84%9d\">3-3. \uc131\uacfc \ubd84\uc11d<\/a>\n<\/li>\n<li><a href=\"#34-%eb%94%a5%eb%a7%81%ed%81%ac\">3-4. \ub525\ub9c1\ud06c<\/a>\n<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#4-mmp%ec%9d%98-%ec%a0%95%ec%9d%98%ec%99%80-%ec%86%8c%ea%b0%9c\">4. MMP\uc758 \uc815\uc758\uc640 \uc18c\uac1c<\/a>\n<\/li>\n<li><a href=\"#5-%ec%b6%94%ec%b2%9c-%ed%94%84%eb%a1%9c%eb%8d%95%ed%8a%b8\">5. \ucd94\ucc9c \ud504\ub85c\ub355\ud2b8<\/a>\n<\/li><\/ul><\/div>\n\n\n<h2 id=\"1-mmp-%eb%8f%84%ec%9e%85%ec%9d%84-%ea%b2%80%ed%86%a0%ed%95%a0-%ec%8b%9c%ec%a0%90\" class=\"wp-block-heading\"><br><br>1. MMP \ub3c4\uc785\uc744 \uac80\ud1a0\ud560 \uc2dc\uc810<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MMP \ub3c4\uc785 \uc2dc\uc810\uc5d0 \uad00\ud574 \uc81c\uac00 \uc0dd\uac01\ud558\ub294 \uae30\uc900\uc744 \uba3c\uc800 \uacf5\uc720\ud560\uac8c\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc571 \uc11c\ube44\uc2a4\ub97c \uc6b4\uc601\ud558\uace0 \uad11\uace0 \uc608\uc0b0\uc774 \uc801\uc9c0 \uc54a\ub2e4\uba74, PMF\ub97c \ucc3e\uc740 \uc774\ud6c4 \uaddc\ubaa8\ub97c \ud0a4\uc6b0\uac70\ub098 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0 \ub9de\ub294 \uad11\uace0 \ucc44\ub110\uc744 \ucc3e\ub294 \uacfc\uc815\uc5d0\uc11c MMP\uac00 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubc18\ub300\ub85c \uc544\uc9c1 \uc6f9 \uc11c\ube44\uc2a4\ub9cc \uc6b4\uc601\ud558\uace0 \uc0ac\uc6a9\uc790 \uc218\uc640 \ub9e4\ucd9c \uc9d1\uacc4 \uc815\ub3c4\uba74 \ucda9\ubd84\ud55c \uc0c1\ud669\uc774\ub77c\uba74, MMP \ub3c4\uc785\uc774 \ub2f9\uc7a5 \uae09\ud558\uc9c0 \uc54a\uc744 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e4\ub9cc \uc571 \uc11c\ube44\uc2a4\ub97c \ud655\uc7a5\ud560 \uacc4\ud68d\uc774\ub77c\uba74, \uc6b4\uc601\uccb4\uc81c\uc758 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc815\ucc45\uc774 \uce21\uc815\uc5d0 \uc5b4\ub5a4 \uc601\ud5a5\uc744 \uc8fc\ub294\uc9c0 \ubbf8\ub9ac \uc0b4\ud3b4\ub450\ub294 \uac8c \uc88b\uc544\uc694.<br><br><\/p>\n\n\n<div class=\"gb-container gb-container-48f801d0\">\n<div class=\"gb-container gb-container-82520398\">\n\n<h2 id=\"2-mmp%ec%9d%98-%ec%a4%91%ec%9a%94%ec%84%b1\" class=\"gb-headline gb-headline-8192a8fa gb-headline-text\">2. MMP\uc758 \uc911\uc694\uc131<\/h2>\n\n<\/div>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">MMP\ub294 \uc5ec\ub7ec \uad11\uace0 \ucc44\ub110\uc758 \uc720\uc785\uacfc \uc804\ud658 \ub370\uc774\ud130\ub97c \ubaa8\uc544 \uac19\uc740 \uae30\uc900\uc73c\ub85c \ube44\uad50\ud560 \uc218 \uc788\uac8c \ub3c4\uc640\uc918\uc694. \ub2e4\ub9cc MMP\ub97c \uc0ac\uc6a9\ud55c\ub2e4\uace0 \ubaa8\ub4e0 \uace0\uac1d\uc758 \uacbd\ub85c\ub97c \ucd94\uc801\ud560 \uc218 \uc788\ub294 \uac83\uc740 \uc544\ub2c8\uba70, \uc218\uc9d1 \ubc94\uc704\ub294 \uc6b4\uc601\uccb4\uc81c\uc640 \uc0ac\uc6a9\uc790 \ub3d9\uc758, \ub9e4\uccb4\ubcc4 \uc815\ucc45\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc838\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc571\uc5d0\uc11c\ub294 \uace0\uac1d\uc774 \uad11\uace0\ub098 QR \ucf54\ub4dc\ub97c \ud1b5\ud574 \uc2a4\ud1a0\uc5b4\ub85c \uc774\ub3d9\ud55c \ub4a4 \uc571\uc744 \uc124\uce58\ud558\uace0 \uc2e4\ud589\ud558\ub294 \uacfc\uc815\uc774 \uc788\uc5b4\uc694. \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uacfc \ub2ec\ub9ac \uc2a4\ud1a0\uc5b4\ub97c \uac70\uce58\ub294 \ub3d9\uc548 \uc720\uc785 \uc815\ubcf4\uac00 \uc5b4\ub5bb\uac8c \uc774\uc5b4\uc9c0\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud574\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc608\ub97c \ub4e4\uc5b4 \uc804\ub2e8\uc9c0\uc5d0 \ub123\uc740 QR \ucf54\ub4dc\ub85c \uace0\uac1d\uc744 \uc571\uc2a4\ud1a0\uc5b4\uc5d0 \ubcf4\ub0b4\ub354\ub77c\ub3c4 QR \ud074\ub9ad\uc218\ub9cc\uc73c\ub85c\ub294 \uc124\uce58\uc640 \uad6c\ub9e4\uae4c\uc9c0 \uc774\uc5b4\uc84c\ub294\uc9c0 \uc54c\uae30 \uc5b4\ub824\uc6cc\uc694. \ub9c1\ud06c\uc5d0\uc11c \uc218\uc9d1\ud55c \uc720\uc785 \uc815\ubcf4\uc640 \uc571\uc5d0\uc11c \uc218\uc9d1\ud55c \uc124\uce58 \ubc0f \uad6c\ub9e4 \uc774\ubca4\ud2b8\ub97c \uc5f0\uacb0\ud574\uc57c \uc804\ub2e8\uc9c0\uc758 \uae30\uc5ec\ub97c \ud310\ub2e8\ud560 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MMP\ub294 \uc774\ub7f0 \ub370\uc774\ud130\ub97c \uc5f0\uacb0\ud558\uace0 \uad11\uace0 \ucc44\ub110\uc758 \uc131\uacfc\ub97c \ube44\uad50\ud558\ub294 \ub370 \ub3c4\uc6c0\uc744 \uc918\uc694. \ub3c4\uc785 \uc804\uc5d0\ub294 \uc6b0\ub9ac \ud300\uc774 \ud655\uc778\ud558\ub824\ub294 \uc804\ud658\uc774 \ubb34\uc5c7\uc778\uc9c0 \uc815\ud558\uace0, \uad11\uace0 \ub9e4\uccb4\uc640 \uc571\uc5d0\uc11c \ud544\uc694\ud55c \ub370\uc774\ud130\uac00 \uc218\uc9d1\ub418\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud574\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc815\ucc45\uc774 \ubc14\ub00c\uba74 \uce21\uc815\uc5d0 \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc2dd\ubcc4\uc790\uc640 \uc804\ud658 \ub370\uc774\ud130\uc758 \ubc94\uc704\ub3c4 \ub2ec\ub77c\uc838\uc694. \uadf8\ub798\uc11c \ub3c4\uc785\ud560 MMP\uac00 \uc6b0\ub9ac \uc571\uc758 \uc6b4\uc601\uccb4\uc81c\uc640 \uad11\uace0 \ucc44\ub110\uc5d0\uc11c \uc5b4\ub5a4 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\ub294\uc9c0 \ud655\uc778\ud574\uc57c \ud574\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc544\ub798 \ub450 \uc790\ub8cc\ub294 \uae00\uc744 \ucc98\uc74c \uc791\uc131\ud55c 2024\ub144\uc758 \ubcc0\ud654 \ubc30\uacbd\uc744 \ub2e4\ub8ec \uc790\ub8cc\uc608\uc694. \ud604\uc7ac \uae30\uc900\uc740 <a href=\"https:\/\/developer.apple.com\/app-store\/user-privacy-and-data-use\/\" target=\"_blank\" rel=\"noopener\">Apple\uc758 \uc571 \ucd94\uc801\uacfc \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc548\ub0b4<\/a>\uc640 <a href=\"https:\/\/ads.apple.com\/app-store\/help\/attribution\/0093-adattributionkit-to-measure-performance\" target=\"_blank\" rel=\"noopener\">AdAttributionKit \uacf5\uc2dd \uc548\ub0b4<\/a>\uc5d0\uc11c \ud655\uc778\ud560 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mk.co.kr\/news\/columnists\/10935556\" target=\"_blank\" rel=\"noopener\">\uad6c\uae00 \ucfe0\ud0a4\uc758 \uc885\ub9d0 (\ub9e4\uc77c\uacbd\uc81c)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/adapty.io\/blog\/ios-14-idfa-attribution-a-global-change-in-the-mobile-advertising-market\/\" target=\"_blank\" rel=\"noopener\">IOS 14 &#8211; \uae00\ub85c\ubc8c \ubaa8\ubc14\uc77c \uad11\uace0 \uc2dc\uc7a5\uc758 \ubcc0\ud654 (\uc601\ubb38\uae30\uc0ac)<\/a><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\uc571 \uad11\uace0\uc5d0\uc11c\ub294 iOS 14.5\ubd80\ud130 \uc801\uc6a9\ub41c \uc571 \ucd94\uc801 \ud22c\uba85\uc131\uc778 ATT\uac00 \uc774\ub7f0 \ubcc0\ud654\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ub300\ud45c\uc801\uc778 \uc608\uc608\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc774\ubbf8\uc9c0-1024x576.jpeg\" alt=\"\" class=\"wp-image-4934\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc774\ubbf8\uc9c0-1024x576.jpeg 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc774\ubbf8\uc9c0-300x169.jpeg 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc774\ubbf8\uc9c0-768x432.jpeg 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc774\ubbf8\uc9c0.jpeg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\uc704 \uc774\ubbf8\uc9c0\ub294 \uc571\uc5d0\uc11c \ucd94\uc801 \ud5c8\uc6a9 \uc5ec\ubd80\ub97c \ubb3b\ub294 ATT \uc548\ub0b4\uc758 \uc608\uc2dc\uc608\uc694. iOS 14.5\ubd80\ud130 \ub2e4\ub978 \ud68c\uc0ac\uc758 \uc571\uc774\ub098 \uc6f9\uc0ac\uc774\ud2b8\ub97c \uac00\ub85c\uc9c8\ub7ec \uc0ac\uc6a9\uc790\ub97c \ucd94\uc801\ud558\uac70\ub098 IDFA\uc5d0 \uc811\uadfc\ud558\ub824\uba74 \uc0ac\uc6a9\uc790 \ub3d9\uc758\uac00 \ud544\uc694\ud574\uc694. \uc0ac\uc6a9\uc790\uac00 \uac70\ubd80\ud558\uba74 IDFA\ub97c \uc774\uc6a9\ud560 \uc218 \uc5c6\uace0, \ub2e4\ub978 \uc2dd\ubcc4\uc790\ub85c \ubc14\uafd4 \uac19\uc740 \ucd94\uc801\uc744 \uc218\ud589\ud574\uc11c\ub3c4 \uc548 \ub3fc\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc560\ud50c\uc758 AdAttributionKit\uc740 \uac1c\uc778\uc815\ubcf4\ub97c \ubcf4\ud638\ud558\uba74\uc11c \uad11\uace0 \uc131\uacfc\ub97c \uce21\uc815\ud558\ub294 \uae30\uc220\uc774\uc5d0\uc694. \uac1c\uc778\ubcc4 \uacbd\ub85c\ub97c \uadf8\ub300\ub85c \uacf5\uac1c\ud558\ub294 \ub300\uc2e0 \uc815\ud574\uc9c4 \ubc94\uc704\uc758 \uc804\ud658 \uc815\ubcf4\ub97c \ud3ec\uc2a4\ud2b8\ubc31\uc73c\ub85c \uc804\ub2ec\ud558\uba70, \uc804\ud658 \uc218\uc640 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\uc900\uc5d0 \ub530\ub77c \uc815\ubcf4\uac00 \uc81c\ud55c\ub418\uac70\ub098 \uc804\ub2ec\uc774 \uc9c0\uc5f0\ub420 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub530\ub77c\uc11c MMP\ub97c \ub3c4\uc785\ud558\ub354\ub77c\ub3c4 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uc81c\ud55c\uc774 \uc0ac\ub77c\uc9c0\ub294 \uac83\uc740 \uc544\ub2c8\uc5d0\uc694. \uad11\uace0\uc8fc\ub294 \uac1c\ubcc4 \uc0ac\uc6a9\uc790 \ub2e8\uc704\ub85c \ud655\uc778\ud560 \uc218 \uc788\ub294 \uc131\uacfc\uc640 \uc9d1\uacc4\ub41c \uc131\uacfc\ub97c \uad6c\ubd84\ud574 \uad11\uace0 \uc608\uc0b0\uc744 \ud310\ub2e8\ud574\uc57c \ud574\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MMP\uc758 \uc5ed\ud560\uc740 \uc774\ub7f0 \uce21\uc815 \ud658\uacbd\uc5d0\uc11c \uc5ec\ub7ec \ucc44\ub110\uc758 \ub370\uc774\ud130\ub97c \uc815\ub9ac\ud558\uace0 \ube44\uad50\ud560 \uae30\uc900\uc744 \uc81c\uacf5\ud558\ub294 \ub370 \uc788\uc5b4\uc694.<br><br><\/p>\n\n\n\n<h2 id=\"3-mmp%ec%9d%98-%ea%b8%b0%eb%8a%a5%ea%b3%bc-%ec%84%9c%eb%b9%84%ec%8a%a4\" class=\"gb-headline gb-headline-65fc8a83 gb-headline-text\">3. MMP\uc758 \uae30\ub2a5\uacfc \uc11c\ube44\uc2a4<\/h2>\n\n\n\n<h3 id=\"31-%ea%b4%91%ea%b3%a0-%eb%8d%b0%ec%9d%b4%ed%84%b0-%ec%97%b0%eb%8f%99\" class=\"gb-headline gb-headline-bd8817bd gb-headline-text\">3-1. \uad11\uace0 \ub370\uc774\ud130 \uc5f0\ub3d9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MMP\ub294 \uad11\uace0 \ub9e4\uccb4\uc640 \uc571 \uc0ac\uc774\uc758 \ub370\uc774\ud130 \uc5f0\ub3d9\uc744 \uc9c0\uc6d0\ud574\uc694. MMP SDK\ub098 \uc9c0\uc6d0\ub418\ub294 \uc11c\ubc84 \uc5f0\ub3d9\uc744 \uc124\uc815\ud558\uba74 \ub9e4\uccb4\ub9c8\ub2e4 \uac01\uac01 SDK\ub97c \uc124\uce58\ud574\uc57c \ud558\ub294 \ubd80\ub2f4\uc744 \uc904\uc77c \uc218 \uc788\uc5b4\uc694. \ub2e4\ub9cc \uc571 \ub0b4 \uc774\ubca4\ud2b8\ub97c \uc218\uc9d1\ud558\ub824\uba74 \uc571\uc774\ub098 \uc11c\ubc84 \ucabd \uad6c\ud604\uc774 \ud544\uc694\ud558\uba70, MMP\ub97c \ub3c4\uc785\ud55c\ub2e4\uace0 \uac1c\ubc1c \uc791\uc5c5\uc774 \uc5c6\uc5b4\uc9c0\ub294 \uac83\uc740 \uc544\ub2c8\uc5d0\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5f0\ub3d9 \uac00\ub2a5\ud55c \ub370\uc774\ud130\uc640 \uc138\ubd80 \uc815\ubcf4\ub294 \uad11\uace0 \ub9e4\uccb4\uc640 \uc6b4\uc601\uccb4\uc81c\ubcc4\ub85c \ub2ec\ub77c\uc694. \ud2b9\ud788 iOS \ucea0\ud398\uc778\uc740 \uc0ac\uc6a9\uc790 \ub3d9\uc758 \uc0c1\ud0dc\uc640 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\ubc18 \uce21\uc815 \uc5ec\ubd80\ub97c \ud568\uaed8 \ud655\uc778\ud574\uc57c \ud574\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MMP\ub294 \uad11\uace0 \ud074\ub9ad\uacfc \uc571 \uc124\uce58, \uc124\uce58 \uc774\ud6c4 \ud589\ub3d9\uc744 \uc124\uc815\ub41c \uc5b4\ud2b8\ub9ac\ubdf0\uc158 \uae30\uc900\uc5d0 \ub530\ub77c \uc5f0\uacb0\ud574\uc694. \uc774\ub54c \uc0ac\uc6a9\uc790 \ub3d9\uc758\uc640 \ub9e4\uccb4 \uc815\ucc45\uc774 \ud5c8\uc6a9\ud558\ub294 \uc2dd\ubcc4\uc790, \ub9e4\uccb4\uac00 \uc81c\uacf5\ud558\ub294 \ub370\uc774\ud130 \ub4f1\uc744 \uc0ac\uc6a9\ud574\uc694. \ubaa8\ub4e0 \uc811\uc810\uc744 \ud558\ub098\uc758 ID\ub85c \uc5f0\uacb0\ud558\uac70\ub098 \uc5ec\ub7ec \uad11\uace0\uc758 \uae30\uc5ec\ub3c4\ub97c \ud56d\uc0c1 \uac1c\uc778\ubcc4\ub85c \ub098\ub220 \ubcfc \uc218 \uc788\ub294 \uac83\uc740 \uc544\ub2c8\uba70, \uc9c0\uc6d0\ud558\ub294 \uce21\uc815 \ubc29\uc2dd\ub3c4 \uc81c\ud488\uacfc \ucc44\ub110\ubcc4\ub85c \ub2ec\ub77c\uc694.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/meyK9f0F_sCuOkvLjLWqUXsbkhTVCO1YhHW_Fiu0ziMkEhdMKiweHsC_JikpMdkls0GH7YWf8Lqo0QJvMSrgaHzTf663JV1TYT0SFY3zoLRMj-QMsVDGj21hWIV9HiD2UJ6Hf6rXAKbmpol9wRvKHoY\" width=\"624\" height=\"328\" alt=\"\" title=\"\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><\/p>\n\n\n\n<h3 id=\"32-%ec%95%b1-%eb%82%b4-%ec%a0%84%ed%99%98-%ec%9d%b4%eb%b2%a4%ed%8a%b8\" class=\"gb-headline gb-headline-e1f705c2 gb-headline-text\">3-2. \uc571 \ub0b4 \uc804\ud658 \uc774\ubca4\ud2b8<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc124\uce58 \uc218\ub9cc\uc73c\ub85c\ub294 \uad11\uace0\ub85c \ub4e4\uc5b4\uc628 \uace0\uac1d\uc774 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0\uc11c \uc5b4\ub5a4 \ud589\ub3d9\uc744 \ud588\ub294\uc9c0 \uc54c\uae30 \uc5b4\ub824\uc6cc\uc694. \uc7a5\ubc14\uad6c\ub2c8 \ucd94\uac00\uc640 \ucc1c, \uac8c\uc2dc\uae00 \uc5c5\ub85c\ub4dc \ub4f1\uc744 \uc571 \ub0b4 \uc804\ud658 \uc774\ubca4\ud2b8\ub85c \uc815\uc758\ud574 \uc218\uc9d1\ud558\uace0 MMP\uc640 \uad11\uace0 \ucc44\ub110\uc744 \uc5f0\ub3d9\ud558\uba74, \ub9e4\uccb4\uc5d0\uc11c \uc9c0\uc6d0\ud558\ub294 \ubc94\uc704\uc5d0\uc11c \ud574\ub2f9 \uc774\ubca4\ud2b8\ub97c \uad11\uace0 \ubaa9\ud45c\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc571 \ub0b4 \uc774\ubca4\ud2b8\ub97c \uc218\uc9d1\ud558\ub294 \uac83\uacfc \uad11\uace0 \ub9e4\uccb4\uc758 \ucd5c\uc801\ud654 \ubaa9\ud45c\ub85c \uc0ac\uc6a9\ud558\ub294 \uac83\uc740 \uad6c\ubd84\ud574\uc57c \ud574\uc694. \ub9e4\uccb4\uac00 \uc9c0\uc6d0\ud558\ub294 \uc774\ubca4\ud2b8\uc640 \uc804\ud658\uac12 \uc124\uc815\uc744 \ud655\uc778\ud574\uc57c \ud558\uace0, iOS \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638 \uae30\ubc18 \uce21\uc815\uc5d0\uc11c\ub294 \uc81c\uacf5\ub418\ub294 \uc815\ubcf4\uc758 \ubc94\uc704\ub3c4 \ub2ec\ub77c\uc838\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MMP\uc5d0 \uc815\uc758\ud55c \uc774\ubca4\ud2b8\ub97c \uc5ec\ub7ec \uad11\uace0 \ucc44\ub110\uacfc \uc5f0\ub3d9\ud558\uba74 \ucc44\ub110\ub9c8\ub2e4 \uc804\ud658 \uc124\uc815\uc744 \ub530\ub85c \uad00\ub9ac\ud558\ub294 \ubd80\ub2f4\uc744 \uc904\uc77c \uc218 \uc788\uc5b4\uc694. \ub2e4\ub9cc \uac19\uc740 \uc774\ubca4\ud2b8\ub77c\ub3c4 \uac01 \ub9e4\uccb4\uac00 \uc9c0\uc6d0\ud558\ub294 \ubc29\uc2dd\uacfc \uc9d1\uacc4 \uae30\uc900\uc744 \ud655\uc778\ud574\uc57c \ud574\uc694.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"356\" src=\"https:\/\/lh7-us.googleusercontent.com\/RhFebH_bWr6AQ8-ta3tGJ0Z39UYtlMplxyw2wUc1kKD4rDcqpDYSo8R3Dm373p900wrpEK5M57D749YqVFXwbDtU35_FJ02wFQts4SoiuRhNtS7xzwGp6Es673IoIdr9piIJzYKIMz4qRtHeGFtZgMU\" alt=\"\" title=\"\"><br><\/p>\n\n\n\n<h3 id=\"33-%ec%84%b1%ea%b3%bc-%eb%b6%84%ec%84%9d\" class=\"gb-headline gb-headline-31d75144 gb-headline-text\"><br><br>3-3. \uc131\uacfc \ubd84\uc11d<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">MMP\ub294 \uc571 \uc124\uce58 \uc218\ub97c \uce21\uc815\ud558\ub294 \ub370\uc11c \ub098\uc544\uac00 \uace0\uac1d\uc774 \uc5bc\ub9c8\ub098 \ub0a8\uc544 \uc788\ub294\uc9c0 \ubcf4\ub294 \ub9ac\ud150\uc158, \uc720\uc785 \uc2dc\uae30\ub098 \uc870\uac74\ubcc4\ub85c \uace0\uac1d\uc744 \ubb36\uc5b4 \ubcf4\ub294 \ucf54\ud638\ud2b8, \uc804\ud658 \ub2e8\uacc4\ubcc4 \uc774\ud0c8\uc744 \ubcf4\ub294 \ud37c\ub110 \ubd84\uc11d \ub4f1\uc744 \uc9c0\uc6d0\ud558\uae30\ub3c4 \ud574\uc694. \uc81c\ud488\ubcc4\ub85c \uc81c\uacf5\ud558\ub294 \uae30\ub2a5\uc740 \ub2e4\ub974\ubbc0\ub85c \uc6b0\ub9ac \ud300\uc5d0 \ud544\uc694\ud55c \ubd84\uc11d\uc744 \uc9c0\uc6d0\ud558\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\ub294 \uac8c \uc88b\uc544\uc694. <a href=\"https:\/\/www.airbridge.io\/ko\/product\/marketing-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">\ucc38\uace0\uc790\ub8cc<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc81c\ud488\uc774 \uc81c\uacf5\ud558\ub294 API\uc640 \uc6d0\ubcf8 \ub370\uc774\ud130 \ub0b4\ubcf4\ub0b4\uae30 \uae30\ub2a5\uc744 \ud65c\uc6a9\ud558\uba74 \ub2e4\ub978 \ubd84\uc11d \ub3c4\uad6c\uc640 \uc5f0\uacb0\ud560 \uc218\ub3c4 \uc788\uc5b4\uc694. \ub2e4\ub9cc \ub9e4\uccb4\uc640 \uc6b4\uc601\uccb4\uc81c\uc758 \uc815\ucc45, \uacc4\uc57d\ud55c \uc694\uae08\uc81c\uc5d0 \ub530\ub77c \uc81c\uacf5\ub418\ub294 \ub370\uc774\ud130\uac00 \ub2ec\ub77c\uc9c0\ubbc0\ub85c \ub3c4\uc785 \uc804\uc5d0 \ud655\uc778\ud574\uc57c \ud574\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc6d0\ubcf8 \ub370\uc774\ud130\ub97c \ub2e4\ub978 \ub3c4\uad6c\uc640 \uc5f0\uacb0\ud574 \ub370\uc774\ud130\uc758 \uae30\uc900\uc744 \ub9de\ucd94\uace0 \ubd84\uc11d \uccb4\uacc4\ub97c \uad6c\uc131\ud558\ub294 \ubc29\ubc95\uc740 <a href=\"https:\/\/www.appsflyer.com\/ko\/blog\/tips-strategy\/how-to-build-a-data-pipeline\/\" target=\"_blank\" rel=\"noopener\">\uc774 \uc544\ud2f0\ud074<\/a>\uc744 \ucc38\uace0\ud558\uc2dc\uba74 \uc88b\uc544\uc694.<br><\/p>\n\n\n\n<h3 id=\"34-%eb%94%a5%eb%a7%81%ed%81%ac\" class=\"gb-headline gb-headline-9bc8e55e gb-headline-text\"><br><br>3-4. \ub525\ub9c1\ud06c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ub525\ub9c1\ud06c\ub294 \uace0\uac1d\uc744 \uc571\uc758 \ud2b9\uc815 \ud654\uba74\uc73c\ub85c \ubcf4\ub0b4\ub294 \ub9c1\ud06c\uc608\uc694. \uc571\uc774 \uc5c6\ub294 \uace0\uac1d\uc744 \uc2a4\ud1a0\uc5b4\ub85c \ubcf4\ub0b8 \ub4a4 \uc124\uce58 \ud6c4 \ud574\ub2f9 \ud654\uba74\uc73c\ub85c \uc774\uc5b4 \uc8fc\ub294 \ub514\ud37c\ub4dc \ub525\ub9c1\ud06c\ub3c4 \uc788\uc5b4\uc694. \ud544\uc694\ud55c \uc124\uc815\uc744 \uac16\ucd98 \uacbd\uc6b0\uc758 \ud750\ub984\uc740 \ub2e4\uc74c\uacfc \uac19\uc544\uc694.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\uace0\uac1d\uc774 \ub9c1\ud06c\ub97c \ud074\ub9ad\ud558\uac70\ub098 QR \ucf54\ub4dc\ub97c \uc2a4\uce94\ud574\uc694.<\/li>\n\n\n\n<li>\uc571 \uc124\uce58 \uc5ec\ubd80\uc640 \uae30\uae30 \ud658\uacbd\uc5d0 \ub530\ub77c \uc571 \ud654\uba74\uc774\ub098 \uc2a4\ud1a0\uc5b4\ub85c \uc774\ub3d9\ud574\uc694.<\/li>\n\n\n\n<li>\ub514\ud37c\ub4dc \ub525\ub9c1\ud06c\ub97c \uc9c0\uc6d0\ud558\uace0 \uc124\uc815\uc774 \uac16\ucdb0\uc9c4 \uacbd\uc6b0, \uc124\uce58 \ud6c4 \uc571\uc744 \uc2e4\ud589\ud558\uba74 \uc6d0\ub798 \uc758\ub3c4\ud55c \ud654\uba74\uc73c\ub85c \uc774\uc5b4\uc838\uc694.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\uc544\ub798 \uadf8\ub9bc\uc740 \ud2b8\ub798\ud0b9 \ub9c1\ud06c\uac00 \uace0\uac1d\uc758 \uc720\uc785 \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uace0 \uc2a4\ud1a0\uc5b4\ub098 \uc571\uc73c\ub85c \ubcf4\ub0b4\ub294 \ud750\ub984\uc744 \ub2e8\uc21c\ud654\ud55c \uc608\uc2dc\uc608\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"347\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc911\uc694\uc131-1024x347.png\" alt=\"mmp \uc791\ub3d9\ubc29\uc2dd\" class=\"wp-image-2263\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc911\uc694\uc131-1024x347.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc911\uc694\uc131-300x102.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc911\uc694\uc131-768x260.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc911\uc694\uc131-1536x520.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/MMP-\uc911\uc694\uc131.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\ud2b8\ub798\ud0b9 \ub9c1\ud06c\ub294 \ucea0\ud398\uc778\uacfc \ud074\ub9ad \ub4f1 \uc720\uc785 \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uace0 \uc124\uc815\ub41c \ubaa9\uc801\uc9c0\ub85c \uace0\uac1d\uc744 \ubcf4\ub0b4\ub294 \uc5ed\ud560\uc744 \ud574\uc694. \ub525\ub9c1\ud06c\ub294 \ubaa9\uc801\uc9c0\ub97c \uc571\uc758 \ud2b9\uc815 \ud654\uba74\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \uae30\ub2a5\uc774\uace0\uc694. \ub450 \uae30\ub2a5\uc744 \ud568\uaed8 \uc0ac\uc6a9\ud560 \uc218 \uc788\uc9c0\ub9cc, \ub9c1\ud06c\ub97c \ub9cc\ub4e4\uc5c8\ub2e4\uace0 \ubaa8\ub4e0 \uc124\uce58\uc640 \uc804\ud658\uc774 \uc790\ub3d9\uc73c\ub85c \uce21\uc815\ub418\ub294 \uac83\uc740 \uc544\ub2c8\uc5d0\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc720\uc785 \uc815\ubcf4\ub97c \uc124\uce58 \ubc0f \uc571 \ub0b4 \ud589\ub3d9\uacfc \uc5f0\uacb0\ud558\ub824\uba74 SDK\uc640 \uc774\ubca4\ud2b8 \uc218\uc9d1, \ub525\ub9c1\ud06c \ucc98\ub9ac\ub97c \uc124\uc815\ud574\uc57c \ud574\uc694. \uc2e4\uc81c \uc5f0\uacb0 \ubc94\uc704\ub294 \uc6b4\uc601\uccb4\uc81c\uc640 \uc0ac\uc6a9\uc790 \ub3d9\uc758, \uad11\uace0 \ucc44\ub110\uc758 \uc815\ucc45\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c0\ubbc0\ub85c \ud14c\uc2a4\ud2b8 \uae30\uae30\uc5d0\uc11c \uc571 \uc124\uce58 \uc804\ud6c4\uc758 \uc774\ub3d9\uacfc \uc774\ubca4\ud2b8 \uc218\uc9d1\uc744 \ud655\uc778\ud558\ub294 \uacfc\uc815\uc774 \ud544\uc694\ud574\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uac1c\uc778\uc801\uc73c\ub85c Airbridge\ub97c \uc0ac\uc6a9\ud558\uba74\uc11c \ud2b8\ub798\ud0b9 \ub9c1\ud06c\uc758 \ud6a8\uc6a9\uc744 \ub9ce\uc774 \uccb4\uac10\ud588\uc5b4\uc694. \uc5f0\ub3d9 \uad11\uace0 \ub9e4\uccb4 \uc678\uc758 \uc720\uc785\uc744 \ubd84\uc11d\ud560 \ub54c\ub3c4 \ub3c4\uc6c0\uc774 \ub410\uace0, \uacf5\uc720 \ub9c1\ud06c\uc758 \ud504\ub9ac\ubdf0 \uc378\ub124\uc77c\uacfc \ucee4\uc2a4\ud140 \ub3c4\uba54\uc778\uc744 \uc124\uc815\ud560 \uc218 \uc788\ub2e4\ub294 \uc810\ub3c4 \uc88b\uc558\uc5b4\uc694. \uc81c\uac00 \ud65c\uc6a9\ud588\ub358 \ud2b8\ub798\ud0b9 \ub9c1\ud06c\uc758 \ud604\uc7ac \uae30\ub2a5\uacfc \uc124\uc815 \ubc29\ubc95\uc740 <a href=\"https:\/\/help.airbridge.io\/ko\/guides\/understanding-tracking-link\" target=\"_blank\" rel=\"noopener\">\uacf5\uc2dd \uc548\ub0b4<\/a>\ub97c \ucc38\uace0\ud558\uc2dc\uba74 \uc88b\uc544\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\uc678\uc5d0\ub3c4 MMP\uac00 \ub2e4\ub978 \uc11c\ube44\uc2a4\uc640 \uc5f0\uacb0\ub418\ub294 \ubc94\uc704\ub294 \uc81c\ud488\ub9c8\ub2e4 \ub2ec\ub77c\uc694. \uad11\uace0 \uc131\uacfc\ub97c \ubd84\uc11d\ud558\ub294 \ub370 \ud544\uc694\ud55c \uae30\ub2a5\uc778\uc9c0 \uba3c\uc800 \ud310\ub2e8\ud55c \ub4a4 \uc5f0\ub3d9 \uc5ec\ubd80\ub97c \uc0b4\ud3b4\ubcf4\ub294 \uac8c \uc88b\uc544\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc608\ub97c \ub4e4\uc5b4 \uc774\ubbf8 GA4\ub098 \ubcc4\ub3c4\uc758 \ub370\uc774\ud130 \uc800\uc7a5\uc18c\ub97c \uc4f0\uace0 \uc788\ub2e4\uba74, \ud544\uc694\ud55c \ub370\uc774\ud130\ub97c MMP\uc5d0\uc11c \ud574\ub2f9 \ub3c4\uad6c\ub85c \ubcf4\ub0bc \uc218 \uc788\ub294\uc9c0 \ud655\uc778\ud574 \ubcf4\uc138\uc694.<br><br><\/p>\n\n\n\n<h2 id=\"4-mmp%ec%9d%98-%ec%a0%95%ec%9d%98%ec%99%80-%ec%86%8c%ea%b0%9c\" class=\"gb-headline gb-headline-97769af3 gb-headline-text\">4. MMP\uc758 \uc815\uc758\uc640 \uc18c\uac1c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">MMP\ub294 Mobile Measurement Partner\ub97c \ub73b\ud574\uc694. <a href=\"https:\/\/www.appsflyer.com\/glossary\/mmp\/\" target=\"_blank\" rel=\"noopener\">AppsFlyer\uc758 \uc124\uba85<\/a>\ucc98\ub7fc \uc5ec\ub7ec \uad11\uace0 \ucc44\ub110\uacfc \ub9e4\uccb4\uc758 \uc571 \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uce21\uc815\ud558\ub294 \ud30c\ud2b8\ub108\ub77c\ub294 \uc810\uc774 \ud575\uc2ec\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e4\uc2dc \ub9d0\ud574 \uc5ec\ub7ec \uad11\uace0 \ub124\ud2b8\uc6cc\ud06c\uc5d0\uc11c \ubc1c\uc0dd\ud55c \ucea0\ud398\uc778 \uc131\uacfc\ub97c \uce21\uc815\ud560 \uc218 \uc788\uac8c \ub3d5\ub294 \uac83\uc774 MMP\uc758 \ubcf8\uc9c8\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ubd84\uc11d\uacfc \ub525\ub9c1\ud06c \ub4f1\uc758 \uae30\ub2a5\ub3c4 \uc788\uc9c0\ub9cc, MMP\ub97c \ub3c4\uc785\ud560 \ub54c\ub294 \uc6b0\ub9ac \uc571\uc5d0\uc11c \uc5b4\ub5a4 \uad11\uace0 \uc131\uacfc\ub97c \ube44\uad50\ud558\ub824\ub294\uc9c0 \uba3c\uc800 \uc815\ud574\uc57c \ud574\uc694. \uc571 \uc11c\ube44\uc2a4\ub97c \ud655\uc7a5\ud558\uac70\ub098 \uc801\ud569\ud55c \uad11\uace0 \ucc44\ub110\uc744 \ucc3e\ub294 \uacfc\uc815\uc774\ub77c\uba74 \uadf8 \ud310\ub2e8\uc5d0 \ud544\uc694\ud55c \ub370\uc774\ud130\ub97c \ubaa8\uc73c\ub294 \ub370 \ub3c4\uc6c0\uc744 \ubc1b\uc744 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MMP\uc5d0 \uce21\uc815\uc744 \ub9e1\uae30\ub354\ub77c\ub3c4 \uc6b0\ub9ac \ud300\uc774 \uc815\ud560 \uc77c\uc740 \ub0a8\uc544 \uc788\uc5b4\uc694. \uc5b4\ub5a4 \uace0\uac1d \ud589\ub3d9\uc744 \uc804\ud658\uc73c\ub85c \ubcfc\uc9c0 \uc815\ud558\uace0 \uc571\uc5d0\uc11c \uc774\ubca4\ud2b8\uac00 \uc815\ud655\ud788 \uc218\uc9d1\ub418\ub294\uc9c0 \ud655\uc778\ud574\uc57c MMP\uc758 \ub370\uc774\ud130\ub97c \uc608\uc0b0 \ud310\ub2e8\uc5d0 \ud65c\uc6a9\ud560 \uc218 \uc788\uc5b4\uc694.<br><br><\/p>\n\n\n\n<h2 id=\"5-%ec%b6%94%ec%b2%9c-%ed%94%84%eb%a1%9c%eb%8d%95%ed%8a%b8\" class=\"gb-headline gb-headline-fb1d5ec7 gb-headline-text\">5. \ucd94\ucc9c \ud504\ub85c\ub355\ud2b8<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\ub300\ud45c\uc801\uc778 MMP \uc11c\ube44\uc2a4\uc5d0\ub294 AppsFlyer\uc640 Adjust, Branch, Airbridge \ub4f1\uc774 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc11c\ube44\uc2a4\ub9c8\ub2e4 \uc9c0\uc6d0\ud558\ub294 \uad11\uace0 \ucc44\ub110\uacfc \ubd84\uc11d \uae30\ub2a5, \ube44\uc6a9\uc774 \ub2ec\ub77c\uc694. \ub3c4\uc785 \uc804\uc5d0\ub294 \uc5ec\ub7ec \uc5c5\uccb4\ub97c \ube44\uad50\ud558\uace0 \uc6b0\ub9ac \uc571\uc5d0\uc11c \ud544\uc694\ud55c \ub370\uc774\ud130\uc640 \uae30\ub2a5\uc744 \uac80\uc99d\ud558\ub294 \uac8c \uc88b\uc544\uc694. \uc81c\uac00 \uacbd\ud5d8\uc744 \ubc14\ud0d5\uc73c\ub85c \uc18c\uac1c\ud560 \ub450 \uac00\uc9c0 \ud234\uc740 \ub2e4\uc74c\uacfc \uac19\uc544\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc81c\uac00 \uc5ec\ub7ec \ud68c\uc0ac\uc5d0\uc11c Airbridge\ub97c \uc0ac\uc6a9\ud588\uc744 \ub54c\ub294 \uad11\uace0 \ub9e4\uccb4 \uc5f0\ub3d9\uacfc \ubd84\uc11d \ub300\uc2dc\ubcf4\ub4dc\uac00 \ud2b9\ud788 \ud3b8\ub9ac\ud588\uc5b4\uc694. \ub2f9\uc2dc\uc5d0\ub294 \ubb34\ub8cc \uccb4\ud5d8 \uae30\uac04\uc774 \uc5c6\ub2e4\ub294 \uc810\uc774 \uc544\uc26c\uc6e0\uc5b4\uc694. \uc774 \uacbd\ud5d8\uacfc \ud604\uc7ac \uc81c\uacf5 \uc870\uac74\uc740 \uad6c\ubd84\ud574\uc11c \ubcf4\uc154\uc57c \ud574\uc694. 2026\ub144 10\uc6d4 \ud655\uc778\ud55c <a href=\"https:\/\/www.airbridge.io\/en\/pricing\" target=\"_blank\" rel=\"noopener\">\uacf5\uc2dd \uc694\uae08 \uc548\ub0b4<\/a>\uc5d0\ub294 30\uc77c \ubb34\ub8cc \uccb4\ud5d8\uc774 \ud45c\uc2dc\ub3fc \uc788\uc73c\ubbc0\ub85c, \ub3c4\uc785\ud560 \ub54c\ub294 \uccb4\ud5d8 \ub300\uc0c1 \uae30\ub2a5\uacfc \uc774\ud6c4 \uacfc\uae08 \uc870\uac74\uc744 \ud655\uc778\ud558\ub294 \uac8c \uc88b\uc544\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub450 \ubc88\uc9f8\ub294 AppsFlyer\uc608\uc694. \uad00\ub828 \uc790\ub8cc\uac00 \ud48d\ubd80\ud574 \ub3c4\uc785\uacfc \ud65c\uc6a9 \ubc29\ubc95\uc744 \ucc3e\uc544\ubcf4\uae30 \ud3b8\ud55c \uc11c\ube44\uc2a4\uc608\uc694. \ubb34\ub8cc \uc774\uc6a9 \ubc94\uc704\uc640 \uc720\ub8cc \uc694\uae08, \uc9c0\uc6d0 \uae30\ub2a5\uc740 <a href=\"https:\/\/www.appsflyer.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">\uacf5\uc2dd \uc694\uae08 \uc548\ub0b4<\/a>\uc5d0\uc11c \ud655\uc778\ud558\uace0 \uc6b0\ub9ac \uc571\uc758 \uc124\uce58 \uaddc\ubaa8\uc640 \ud544\uc694\ud55c \ub370\uc774\ud130 \uc5f0\ub3d9\uc744 \uae30\uc900\uc73c\ub85c \ube44\uad50\ud574 \ubcf4\uc138\uc694.<br><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/1point.kr\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"553\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/Miguel_expert_btn-1-1024x553.png\" alt=\"\" class=\"wp-image-4373\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/Miguel_expert_btn-1-1024x553.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/Miguel_expert_btn-1-300x162.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/Miguel_expert_btn-1-768x415.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/Miguel_expert_btn-1-1536x830.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/Miguel_expert_btn-1-2048x1106.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>MMP\ub294 \uc571 \uad11\uace0\uc758 \uc720\uc785 \uacbd\ub85c\uc640 \uc124\uce58 \uc774\ud6c4 \uc804\ud658\uc744 \uce21\uc815\ud558\ub294 \ubaa8\ubc14\uc77c \uce21\uc815 \ud30c\ud2b8\ub108\uc608\uc694. \uad11\uace0 \ub370\uc774\ud130 \uc5f0\ub3d9\uacfc \uc571 \ub0b4 \uc804\ud658, \ubd84\uc11d, \ub525\ub9c1\ud06c\uc758 \ub124 \uac00\uc9c0 \uae30\ub2a5\uc744 \uc0b4\ud3b4\ubcf4\uace0 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0 \ud544\uc694\ud55c \ub3c4\uc785 \uc2dc\uc810\uc744 \uc54c\uc544\ubcfc\uac8c\uc694.<\/p>\n","protected":false},"author":1,"featured_media":2293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/2245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=2245"}],"version-history":[{"count":26,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/2245\/revisions"}],"predecessor-version":[{"id":8111,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/2245\/revisions\/8111"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/2293"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=2245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=2245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=2245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}