{"id":2348,"date":"2024-03-29T14:18:44","date_gmt":"2024-03-29T05:18:44","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=2348"},"modified":"2025-05-15T09:44:06","modified_gmt":"2025-05-15T00:44:06","slug":"growth-performance-difference","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/insights\/growth-performance-difference\/","title":{"rendered":"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 vs \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305, \ucc28\uc774\uc810\uacfc \uc801\uc6a9 \uc2dc\uae30"},"content":{"rendered":"\n<p>\uc548\ub155\ud558\uc138\uc694, \uc6d0\ud3ec\uc778\ud2b8\uc5d0\uc11c \uc804\ubb38\uac00\ub85c \ud65c\ub3d9\ud558\uace0 \uc788\ub294 Miguel \uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc624\ub298\uc740 \uc2a4\ud0c0\ud2b8\uc5c5 \ub9c8\ucf00\ud305 \uc601\uc5ed\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub294 \ub450 \uac00\uc9c0 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud574 \uc54c\ub824\ub4dc\ub9ac\ub824\uace0 \ud569\ub2c8\ub2e4. Performance Marketing \uadf8\ub9ac\uace0 Growth Marketing\uc785\ub2c8\ub2e4. \ub450 \uac1c\ub150\uc740 \uac19\uc73c\uba74\uc11c\ub3c4 \ub2e4\ub974\uac8c \uc11c\ub85c \ud63c\uc6a9\ub418\uc5b4 \ub9ce\uc774 \uc0ac\uc6a9\ub418\uace0 \uc788\uc73c\uba70, \uc2e4\uc81c\ub85c \ud604\uc5c5\uc5d0 \uc788\ub294 \uc2e4\ubb34\uc790\ub4e4\uacfc \ucc44\uc6a9\ub2f4\ub2f9\uc790\ub4e4 \ub610\ud55c \uc11c\ub85c \uba85\ud655\ud558\uac8c \uc815\uc758\ub0b4\ub9ac\uc9c0 \ubabb \ud558\ub294 \ud3ec\uc9c0\uc158\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc81c\uac00 \uc804\ub2ec\ub4dc\ub9ac\ub294 \ub0b4\uc6a9\uc740 \uc815\ub2f5\uc740 \uc544\ub2c8\uc9c0\ub9cc 5\ub144\ucc28 Growth Marketer\ub85c\uc11c \uacbd\ud5d8\ud55c \ub0b4\uc6a9\ub4e4, \uc8fc\ubcc0 \ub9ce\uc740 \ub9c8\ucf00\ud130\ubd84\ub4e4\uacfc \ud574\ub2f9 \uc6a9\uc5b4\ub97c \uc815\uc758\ud558\ub824 \ud558\uace0 \uc788\ub294 \ub9ce\uc740 \ucee4\ubba4\ub2c8\ud2f0\ub4e4, \ucc44\uc6a9 \uacf5\uace0\ub4f1\uc744 \ubd84\uc11d\ud558\uba70 \uc124\uba85\ud574\ubcf4\ub824 \ud569\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc774\ubc88 \ud3ec\uc2a4\ud2b8\ub97c \ud1b5\ud574 \uc6b0\ub9ac \ud300\uc5d0 \ud544\uc694\ud55c \uac83\uc774 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc77c\uc9c0 \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud130\uc77c\uc9c0, \ud639\uc740 \uc9c0\uae08 \uc6b0\ub9ac \ube44\uc988\ub2c8\uc2a4 \uc0c1\ud669\uc5d0\uc120 \uc5b4\ub5a4 \ub9c8\ucf00\ud305\uc744 \uc804\uac1c\ud574\ub098\uac00\uc57c \ud560\uc9c0 \ub4f1\uc744 \uace0\ubbfc\ud558\uace0 \uacb0\uc815\ud560 \uc218 \uc788\uac8c \ub418\uba74 \uc88b\uaca0\uc2b5\ub2c8\ub2e4.&nbsp;<br><br><\/p>\n\n\n<h2 class=\"simpletoc-title\">\uc21c\uc11c<\/h2>\n<ul class=\"simpletoc-list\">\n<li><a href=\"#1-%25ed%258d%25bc%25ed%258f%25ac%25eb%25a8%25bc%25ec%258a%25a4-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585\">1.  \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/a>\n\n\n<ul><li>\n<a href=\"#11-%25ea%25b0%259c%25eb%2585%2590\">1-1. \uac1c\ub150<\/a>\n\n<\/li>\n<li><a href=\"#12-%25eb%25a9%2594%25ed%2583%2580%25ec%259d%2598-%25eb%25b6%2580%25ed%259d%25a5\">1-2. \uba54\ud0c0\uc758 \ubd80\ud765<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#2-%25ea%25b7%25b8%25eb%25a1%259c%25ec%258a%25a4-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585\">2. \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305<\/a>\n\n\n<ul><li>\n<a href=\"#21-%25ea%25b0%259c%25eb%2585%2590\">2-1. \uac1c\ub150<\/a>\n\n<\/li>\n<li><a href=\"#22-%25ea%25b7%25b8%25eb%25a1%259c%25ec%258a%25a4-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-%25ed%258d%25bc%25ed%258f%25ac%25eb%25a8%25bc%25ec%258a%25a4-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585\">2-2. \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305 = \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305?<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#3-%25ed%258d%25bc%25ed%258f%25ac%25eb%25a8%25bc%25ec%258a%25a4-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-vs-%25ea%25b7%25b8%25eb%25a1%259c%25ec%258a%25a4-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585nbsp\">3. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 vs \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305&nbsp;<\/a>\n\n\n<ul><li>\n<a href=\"#31-%25ea%25b3%25b5%25ed%2586%25b5%25ec%25a0%2590\">3-1 \uacf5\ud1b5\uc810<\/a>\n\n<\/li>\n<li><a href=\"#32-%25ec%25b0%25a8%25ec%259d%25b4%25ec%25a0%2590nbsp\">3-2. \ucc28\uc774\uc810&nbsp;<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#4-%25ec%25a0%2581%25ec%259a%25a9-%25ec%258b%259c%25ea%25b8%25b0-%25eb%25b0%258f-%25eb%25b0%25a9%25eb%25b2%2595\">4. \uc801\uc6a9 \uc2dc\uae30 \ubc0f \ubc29\ubc95<\/a>\n<\/li><\/ul>\n\n\n<h2 id=\"1-%25ed%258d%25bc%25ed%258f%25ac%25eb%25a8%25bc%25ec%258a%25a4-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585\" class=\"wp-block-heading\"><br><br>1.  \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/h2>\n\n\n\n<h3 id=\"11-%25ea%25b0%259c%25eb%2585%2590\" class=\"wp-block-heading\">1-1. \uac1c\ub150<\/h3>\n\n\n\n<p>\uc9c1\uc811\uc801\uc778 \ub9c8\ucf00\ud305 \uc131\uacfc, \uc989, Performance\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\ub294 \ub9c8\ucf00\ud305\uc785\ub2c8\ub2e4. \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc608\uc0b0\uacfc \uc9c0\ucd9c \uacc4\ud68d\uc774 &#8216;\uc131\uacfc&#8217;\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd94\uac8c \ub418\uba70 \ucd5c\uadfc \uba87 \ub144\uac04 \uc778\uae30\uac00 \ub9ce\uc544\uc9c4 \ub9c8\ucf00\ud305 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/IMd8frWfXuSiDWQYhtprKxbuDFQ2dC3YEtVNXqEJLR7sdXHxoOCR3wr-DdVz9BhY8USP150c8O4pjaB799lad6UHbX59bYUKiD4sx0smxaXdfRa7W3kNN0cX5gEwdOiSB-5eYyeTiutguCDFEztVUos\" alt=\"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uac80\uc0c9\ub7c9\" title=\"\"><\/figure>\n\n\n\n<p>\uc870\uae08 \ub354 \ud480\uc5b4 \uc124\uba85\ud558\uc790\uba74, \ub208\uc73c\ub85c \ud655\uc778\ud560 \uc218 \uc5c6\ub294 \uad11\uace0\uc758 \ud30c\uae09\ub825\uc744 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc815\ud655\ud55c \uc218\uce58\ub97c \ub3c4\ucd9c\ud55c\ub2e4 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uad11\uace0 \ub9e4\uccb4\uc5d0\uc11c \uc81c\uacf5\ud574\uc8fc\ub294 \uacb0\uacfc\uac12\ub4e4\uc744 &#8216;\uc804\ud658&#8217;\uc73c\ub85c \uc815\uc758\ud558\uba70, \ud074\ub9ad, \ud68c\uc6d0\uac00\uc785, \uad6c\ub9e4 \ub4f1\uc758 \uc131\uacfc \uc804\ud658 \uac12\uc744 \ubd84\uc11d\ud558\uc5ec \ub9c8\ucf00\ud305 \uc804\ub7b5\uacfc \uc758\uc0ac\uacb0\uc815\uc744 \uc9c4\ud589\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc26c\uc6b4 \uc124\uba85\uc744 \uc704\ud574 TV \ubc0f \uc2e0\ubb38 \uad11\uace0\ub97c \ubc18\ub840\ub85c \ub4e4\uc5b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. \uacfc\uac70 TV \uad11\uace0\ub97c \uc0dd\uac01\ud574\ubcf4\uba74, \uc0ac\ub78c\ub4e4\uc774 \uad11\uace0\ub97c \uc5bc\ub9c8\ub098 \uc2dc\uccad\ud588\uace0, \uadf8\ub85c \uc778\ud574 \uc6b0\ub9ac \ube44\uc988\ub2c8\uc2a4\uac00 \uc5bc\ub9cc\ud07c \uc601\ud5a5\uc744 \ubc1b\uc558\ub294\uc9c0 \uc815\ud655\ud788 \uc544\ub294 \uac83\uc740 \ubd88\uac00\ub2a5\ud588\uc2b5\ub2c8\ub2e4. \uc624\uc9c1 \uc9c1\uc804 \ud504\ub85c\uadf8\ub7a8 \uc2dc\uccad\ub960, \uc2e0\ubb38 \ubc1c\ub9e4\uc728 \uac19\uc740 \ub2e8\ud3b8\uc801\uc778 \uc815\ubcf4\ub85c\ub9cc \uc720\ucd94\ud574\uc57c \ud588\uc8e0. (\ud604\uc7ac\ub294 \uc704 \ub450 \ub0b4\uc6a9 \ub2e4 \uc131\uacfc \uce21\uc815 \uac00\ub2a5\ud558\ub3c4\ub85d \ubc1c\uc804\ud588\uc9c0\ub9cc, \uacfc\uac70\uc5d0\ub294 \uadf8\ub807\uc9c0 \uc54a\uc740 \uacbd\uc6b0\uac00 \ub9ce\uc558\uc2b5\ub2c8\ub2e4)  <\/p>\n\n\n\n<p>\uc774\uc640 \ubc18\ub300\ub85c, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \uc9c0\ucd9c \ub300\ube44 \uc5bc\ub9c8 \ub9cc\ud07c\uc758 \uc131\uacfc\uac00 \ub098\uc624\ub294\uc9c0 \ubc14\ub85c \uc9d1\uacc4\ud574\uc11c \uc54c\ub824\uc90d\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4,<strong> &#8216;\uba54\ud0c0 \uad11\uace0\uc5d0 10\ub9cc\uc6d0\uc744 \uc9c0\ucd9c\ud588\uc744 \ub54c \ud074\ub9ad\uc218\ub294 N\ud68c, \ud68c\uc6d0\uac00\uc785 \uc218\ub294 A, \uad6c\ub9e4\uc804\ud658\uae4c\uc9c0 \uc774\uc5b4\uc9c4 \uc22b\uc790\ub294 B&#8217;<\/strong>\uc640 \uac19\uc774 \uad6c\uccb4\uc801\uc778 \uc218\uce58\ub97c \ubc14\ub85c \ud655\uc778\ud560 \uc218 \uc788\uc8e0. \uc774\ub97c \uac00\ub2a5\ud558\uac8c \ud574\uc900 \uac83\uc774 &#8216;\ud53d\uc140&#8217;\uacfc \uac19\uc740 &#8216;\ub9c8\ucf00\ud305 \uc804\ud658 \ud0dc\uadf8&#8217;\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub2e4\ubcf4\ub2c8 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc77c\uc815 \ubd80\ubd84 \uac1c\ubc1c\uc9c0\uc2dd\uc744 \uac00\uc9c0\ub294 \uac83\uc774 \uc774\uc0c1\ud558\uac8c \ubcf4\uc774\uc9c0 \uc54a\ub294 \ud604\uc0c1\uc774 \ubc1c\uc0dd\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<br><\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 id=\"12-%25eb%25a9%2594%25ed%2583%2580%25ec%259d%2598-%25eb%25b6%2580%25ed%259d%25a5\" class=\"gb-headline gb-headline-e0632ad8 gb-headline-text\">1-2. \uba54\ud0c0\uc758 \ubd80\ud765<\/h3>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774 \uc8fc\ubaa9\ubc1b\uc73c\uba70 \ud568\uaed8 \ubd80\uc0c1\ud55c \ub9c8\ucf00\ud305 \ucc44\ub110\uc740 \ud398\uc774\uc2a4\ubd81\uc785\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub4e4\uc5d0\uac8c \uac00\uc7a5 \uc911\uc694\ud55c \uac83\uc740 <strong>\uc131\uacfc \uc9c0\ud45c\ub4e4\uc744 \uc815\ud655\ud558\uac8c \uc81c\uacf5<\/strong>\ud574\uc8fc\uba74\uc11c\ub3c4 <strong>\uc131\uacfc\uac00 \ub192\uc740 \ucc44\ub110\uc744 \ubc1c\uad74<\/strong>\ud558\ub294 \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ud398\uc774\uc2a4\ubd81(\ud604\uc7ac \uba54\ud0c0)\uc740 \uc774\ub7f0 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \ucc44\ub110\uc758 \uc131\uaca9\uc744 \uc798 \uac16\ucd94\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ube0c\ub77c\uc6b0\uc800 \ud53d\uc140\uc744 \uae30\ubc18\uc73c\ub85c \uc2e4\uc81c \uc0ac\uc774\ud2b8\uc5d0 \uc720\uc785\ub41c \uc131\uacfc, \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c0\ub294 \uc131\uacfc \ub4f1\uc744 \ub514\ud14c\uc77c\ud558\uac8c \uc81c\uacf5\ud574\uc92c\uae30 \ub54c\ubb38\uc5d0, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub4e4\uc740 \ube44\uc6a9 \ud6a8\uc728\uc131\uc744 \uc27d\uac8c \ub530\uc838\ubcf4\uba70 \ucc44\ub110 \uc6b4\uc601\uc744 \ud560 \uc218 \uc788\uc5c8\uc8e0. \ud398\uc774\uc2a4\ubd81 \uad11\uace0 \uc790\uccb4\uc758 \uc131\uacfc\uac00 \uc88b\uae30\ub3c4 \ud588\uc9c0\ub9cc, \ub69c\ub837\ud558\uac8c \uc9c0\ucd9c \ub300\ube44 \uacb0\uacfc\ub97c \uc54c \uc218 \uc788\uace0 \uad11\uace0 \ucd5c\uc801\ud654 \ubc0f \uc131\uacfc \uac1c\uc120\uae4c\uc9c0 \uc6a9\uc774\ud558\ub2c8 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub4e4\uc774 \uc120\ud0dd\ud558\uc9c0 \uc54a\uc744 \uc774\uc720\uac00 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4.  \uadf8\ub85c \uc778\ud574 \ud398\uc774\uc2a4\ubd81\uc740 \ub9c8\ucf00\ud130\ub4e4\ubfd0\ub9cc \uc544\ub2c8\ub77c \ub9ce\uc740 \uad11\uace0\uc8fc\ub4e4\uc5d0\uac8c \uc120\ud0dd \ubc1b\ub294 \uc8fc\uc694 \ud50c\ub7ab\ud3fc\uc73c\ub85c \uc131\uc7a5\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uadf8 \uc678\uc5d0\ub3c4 \uac80\uc0c9 \uad11\uace0, \uc774\uba54\uc77c \ub9c8\ucf00\ud305 \ub4f1 \ub2e4\uc591\ud55c \ucc44\ub110\uc5d0\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774 \uc804\uac1c\ub418\uc5c8\uace0, \ub9ce\uc740 \ud50c\ub7ab\ud3fc\ub4e4\uc774 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ucc44\ub110\uc774 \ub418\uae30 \uc704\ud574 &#8216;\uc804\ud658 \uce21\uc815&#8217;\uc744 \uc2e0\uacbd\uc4f0\ub294 \uc2dc\ub300\uac00 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \ubcf4\ub294 \uc9c0\ud45c\ub294 CPA, ROAS \uc774\uba70 \uc55e\uc11c \uc5b8\uae09\ud55c \uac83 \ucc98\ub7fc \uc9c0\ucd9c \ub300\ube44 \uacb0\uacfc\ub97c \uac00\uc7a5 \uc911\uc694\ud55c KPI\ub85c \ubcf4\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\uc758 \uc5c5\ubb34\uacfc\uc815, \uc131\uacf5 \uc0ac\ub840 \ub4f1\uc758 \ucd94\uac00\uc801\uc778 \uc815\ubcf4\ub294 <a href=\"https:\/\/zero-base.co.kr\/event\/media_insight_contents_DM_content_marketer_what_performance_marketer\" target=\"_blank\" rel=\"noopener\">\uc774 \uae00<\/a>\uc744 \ucc38\uace0\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/iuNvz-bZb7jr56McAX8-gmE_xmWDr9WCpXrHuObVNE84QCQky5xLbGLZoG_QrdDybbRBenjSGitEK1uniD3NPOjJekO8q3ULgyUmFtt1NiRNHIOg-Fryo2o-1S-8jIRoRKgAv-ntzUBC0oKNcpKHiNk\" alt=\"\" style=\"width:770px;height:auto\" title=\"\"><figcaption class=\"wp-element-caption\">\ucd9c\ucc98 : https:\/\/www.deskera.com\/blog\/performance-marketing\/<\/figcaption><\/figure>\n<\/div>\n\n\n<p><br><\/p>\n\n\n\n<h2 id=\"2-%25ea%25b7%25b8%25eb%25a1%259c%25ec%258a%25a4-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585\" class=\"wp-block-heading\">2. \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305<\/h2>\n\n\n\n<h3 id=\"21-%25ea%25b0%259c%25eb%2585%2590\" class=\"gb-headline gb-headline-08ca9c4d gb-headline-text\">2-1. \uac1c\ub150<\/h3>\n\n\n\n<p>\uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ud55c\uad6d\uc5d0\uc11c \ube44\uad50\uc801 \ucd5c\uadfc\uc5d0 \uc54c\ub824\uc9c0\uae30 \uc2dc\uc791\ud558\uba70 \ud558\ub098\uc758 \uc720\ud589\ucc98\ub7fc \ubc88\uc84c\uc2b5\ub2c8\ub2e4. \uadf8\ub85c\uc2a4 \ud574\ud0b9\uc774\ub77c\ub294 \ub2e8\uc5b4\uac00 \ub5a0\uc624\ub974\uae30 \uc2dc\uc791\ud588\uace0 \ubc14\ub85c \ub4a4\ub530\ub77c\uc11c \ub530\ub77c\uc628 \ud0a4\uc6cc\ub4dc\uac00 &#8216;\uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud130&#8217;\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305\uc740 \uc815\uc758\uac00 \ub69c\ub837\ud558\uc9c0 \uc54a\uae30\uc5d0, \uc5ec\ub7ec \ud68c\uc0ac\uc5d0\uc11c \ub2e4 \ub2e4\ub974\uac8c \ud65c\uc6a9\ub418\uace0 \uc788\ub294 \uac83\uc774 \ud604\uc2e4\uc785\ub2c8\ub2e4. \ud604\uc5c5\uc5d0 \uc788\ub294 \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud130\ubd84\ub4e4\uc870\ucc28 \ubcf8\uc5c5\uc5d0 \ub300\ud55c \uc815\uc758\ub97c \ub2e4 \ub2e4\ub974\uac8c \ub0b4\ub9ac\uace0 \uc788\uc73c\uba70, \uc5c5\ubb34\ubc94\uc704 \ub610\ud55c  Acquisition\uc744 \ub2f4\ub2f9\ud558\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\ubd80\ud130 CRM\uae4c\uc9c0 \ub9e4\uc6b0 \ubc29\ub300\ud569\ub2c8\ub2e4. \ube44\uad50\uc801 \uc791\uc740 \ud2b8\ub80c\ub4dc\uc774\uae34 \ud558\uc9c0\ub9cc, \ucd5c\uadfc\uc5d4 \ucfe0\ud321\uc5d0\uc11c SEO \ucf58\ud150\uce20\ub97c \ub2f4\ub2f9\ud558\ub294 \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud130\ub97c \ucc44\uc6a9\ud558\uae30\ub3c4 \ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/image-20-1024x450.png\" alt=\"\ucfe0\ud321 \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305 \uacf5\uace0\" class=\"wp-image-2357\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/image-20-1024x450.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/image-20-300x132.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/image-20-768x338.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/image-20-1536x675.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/image-20.png 1897w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\ucd9c\ucc98: <a href=\"https:\/\/www.coupang.jobs\/en\/jobs\/job\/%EC%BF%A0%ED%8C%A1-seo-marketing-growth-marketing-5801928\/?gh_jid=5801928&amp;gh_src=bb6ce6b51us\" target=\"_blank\" rel=\"noopener\">https:\/\/www.coupang.jobs\/en\/jobs\/job\/%EC%BF%A0%ED%8C%A1-seo-marketing-growth-marketing-5801928\/?gh_jid=5801928&amp;gh_src=bb6ce6b51us<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><br>\ub530\ub77c\uc11c \uc81c\uac00 \uc815\uc758\ud55c \uac1c\ub150\uc744 \uc5ec\ub7ec\ubd84\uaed8 \uc123\ubd88\ub9ac \uc18c\uac1c\ud558\uae30\ubcf4\ub2e8, Growth Marketing\uc744 \uc5c5\uc758 \ubcf8\uc9c8\uae4c\uc9c0 \uae4a\uc774 \uc5f0\uad6c\ud558\uace0 \uc815\ub9ac\ud55c <a href=\"https:\/\/www.reforge.com\/blog\/the-real-definition-of-growth-marketing\" target=\"_blank\" rel=\"noopener\"><strong>Reforge\uc758 \uc815\uc758<\/strong><\/a>\ub97c \uba3c\uc800 \uc18c\uac1c\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\" style=\"border-style:none;border-width:0px;border-radius:0px;font-size:16px;font-style:normal;font-weight:700\"><blockquote><p>\u201cGrowth marketing is the set of practices, rituals, and processes rooted in experimentation and understanding of the customer that ultimately results in sustainable, repeatable, growth for an organization.\u201d<\/p><cite>&#8220;\uc131\uc7a5 \ub9c8\ucf00\ud305\uc740 \uad81\uadf9\uc801\uc73c\ub85c \uc870\uc9c1\uc758 \uc9c0\uc18d \uac00\ub2a5\ud558\uace0 \ubc18\ubcf5 \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \uac00\uc838\uc624\ub294 <br>\uace0\uac1d\uc5d0 \ub300\ud55c \uc2e4\ud5d8\uacfc \uc774\ud574\uc5d0 \ubfcc\ub9ac\ub97c \ub454 \uc77c\ub828\uc758 \uad00\ud589, \uc758\uc2dd \ubc0f \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4.&#8221;<\/cite><\/blockquote><\/figure>\n\n\n\n<p>\uc704 \uc124\uba85\uc740 \uc6d0\ub860\uc801\uc774\uace0 \ud558\ub098\uc758 \ubc29\ubc95\ub860 \uac19\uc9c0\ub9cc, \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \uc815\uc218\ub97c \uc798 \ub2f4\uc740 \ubb38\uc7a5\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.&nbsp;\uc81c\uac00 \uc7ac\uc870\ud569\ud55c Growth Marketing\uc758 \uc815\uc758\ub294 \uc544\ub798 \ud0a4\uc6cc\ub4dc\ub4e4\uc785\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\uc9c0\uc18d&amp;\ubc18\ubcf5 \uac00\ub2a5\ud55c \uc131\uc7a5<\/strong><\/li>\n\n\n\n<li><strong>\uc2e4\ud5d8<\/strong><\/li>\n\n\n\n<li><strong>\ud504\ub85c\uc138\uc2a4<\/strong><\/li>\n<\/ol>\n\n\n\n<p>\ub2e4\uc2dc \uae00\ub85c \ud480\uc5b4\uc4f0\uba74, <strong>&#8220;\uc2e4\ud5d8\uc744 \uae30\ubc18\uc73c\ub85c \uc9c0\uc18d&amp;\ubc18\ubcf5 \uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\uba70, \uc774\ub97c \ud504\ub85c\uc138\uc2a4\ud654 \ud558\ub294 \uac83&#8221;<\/strong>\uc774 Growth Marketing\uc785\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 id=\"22-%25ea%25b7%25b8%25eb%25a1%259c%25ec%258a%25a4-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-%25ed%258d%25bc%25ed%258f%25ac%25eb%25a8%25bc%25ec%258a%25a4-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585\" class=\"gb-headline gb-headline-85179106 gb-headline-text\"><strong>2-2. \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305 = \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305?<\/strong><\/h3>\n\n\n\n<p>\uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud55c \uac00\uc7a5 \ub300\uc911\uc801\uc778 \uc624\ud574\ub97c \ubf51\uc790\uba74 <strong>&#8216;Growth Marketing\uc740 \uc870\uae08 \ub354 \uace0\ub3c4\ud654\ub41c \ud639\uc740 \ud3ec\uc7a5\uc9c0\ub9cc \ubc14\ub010 Performance Marketing\uc774\ub2e4&#8217;<\/strong>\uc77c \uac83\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ucd5c\uadfc AI \uae30\uc220\uc758 \uace0\ub3c4\ud654\uc640 \uc5c5\ubb34 \uc9c0\uc2dd\uc744 \uc2b5\ub4dd\ud558\ub294 \ud5c8\ub4e4\uc774 \ub0ae\uc544\uc9c0\ub294 \ud2b8\ub80c\ub4dc\uc774\ub2e4 \ubcf4\ub2c8 \ub450 \ud3ec\uc9c0\uc158\uc758 \uacbd\uacc4\uac00 \ud76c\ubbf8\ud574\uc9c0\ub294 \uac83\ub3c4 \uc0ac\uc2e4\uc785\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ub3c4 \ub0b4\ubd80 \ud37c\ub110\uc744 \ud0c0\uac9f\ud558\uc5ec \uac1c\uc120\ud558\uae30 \uc2dc\uc791\ud558\uace0 \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud130\ub3c4 \ud544\uc694\uc5d0 \ub530\ub77c Acquisition \ucc44\ub110\uc744 \uc6b4\uc601\ud558\uba70 \ud6a8\uc728\uc801\uc73c\ub85c \uac1c\uc120\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uadf8\ub7ec\ub2e4\ubcf4\ub2c8 \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud130\ub294 \ub2e8\uc21c\ud788 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130\ubcf4\ub2e4 \ub354 \ub113\uc740 \uc601\uc5ed\uc744 \ucee4\ubc84\ud558\uae30\ub9cc \ud558\uace0 \ubcf8\uc9c8\uc740 \ube44\uc2b7\ud558\ub2e4\ub77c\ub294 \uc758\uacac\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/i8ezF9gDRFgykyo1-OImfcGFLED0NimXhLeXraWUTGyK_YPKkz1kdpa0W9YCAxbY3CsBwD4-4cY7eF1Wd6Oiz23ll3ynuJsbuOSkYo9obQcF_o0OxDG4eoq6T-qssaPikMwOEy8IVyY7P3TBEpsKTdQ\" alt=\"\" title=\"\"><figcaption class=\"wp-element-caption\">\ucd9c\ucc98: https:\/\/smartup.network\/blog\/The%20Importance%20of%20Growth%20Marketing%20for%20Business%20Success<\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>\uc704 \ub450 \ub9c8\ucf00\ud305\uc774 \ubb34\uc5c7\uc774 \uac19\uc740\uc9c0, \ubb34\uc5c7\uc774 \ub2e4\ub978\uc9c0, \uc5b4\ub5bb\uac8c \ud65c\uc6a9\ud574\uc57c \ud558\ub294\uc9c0\ub294 \uc544\ub798\uc5d0\uc11c \ub354 \uc0c1\uc138\ud788 \uc124\uba85 \ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.&nbsp;<br><br><br><\/p>\n\n\n\n<h2 id=\"3-%25ed%258d%25bc%25ed%258f%25ac%25eb%25a8%25bc%25ec%258a%25a4-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-vs-%25ea%25b7%25b8%25eb%25a1%259c%25ec%258a%25a4-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585nbsp\" class=\"wp-block-heading\">3. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 vs \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305 <\/h2>\n\n\n\n<h3 id=\"31-%25ea%25b3%25b5%25ed%2586%25b5%25ec%25a0%2590\" class=\"wp-block-heading\"><br>3-1 \uacf5\ud1b5\uc810<\/h3>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uacfc \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305\uc740 \uacf5\ud1b5\uc801\uc73c\ub85c <strong>&#8216;\ub370\uc774\ud130&#8217;<\/strong>\ub77c\ub294 \ud0a4\uc6cc\ub4dc\uc640 \uad49\uc7a5\ud788 \ubc00\uc811\ud569\ub2c8\ub2e4. \uc694\uc998 \ub370\uc774\ud130 \uc548 \ubcf4\ub294 \ud3ec\uc9c0\uc158\uc774 \uc788\ub098\ub77c\uace0 \uc0dd\uac01\ud560 \uc218 \uc788\uc9c0\ub9cc, \uadf8 \uc815\ub3c4\uc5d0\uc11c \ucc28\uc774\uac00 \ubc1c\uc0dd\ud558\uba70 \ub450 \ub9c8\ucf00\ud305\uc774 \uacf5\ud1b5\uc801\uc73c\ub85c \uae30\ubc18\uc744 \ub450\uace0 \uc788\ub294 \ubc29\ubc95\uc740 &#8216;Data-Driven&#8217;\uc774\ub77c\uace0 \ub9d0\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ub69c\ub837\ud55c \uacb0\uacfc\ub97c \ub0b4\uae30 \ub54c\ubb38\uc5d0 \uc9c0\ucd9c \ub300\ube44 \uc131\uacfc\ub97c \ucd94\uc801\ud558\uba70 \uc774\ub97c \ub354 \uac1c\uc120\ud558\uae30 \uc704\ud574\uc11c \uc801\ud569\ud55c \ucc44\ub110\uc744 \ucc3e\uace0 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \uae30\ud68d\ud558\uba70 \ub9e4\uccb4 \ubc0f \ucea0\ud398\uc778 \uc6b4\uc601\uc744 \ucd5c\uc801\ud654 \ud569\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ub2e4\uc2dc \uc131\uacfc\ub97c \uce21\uc815\ud558\uc5ec \uc131\uacf5 \uc2e4\ud328\ub97c \uac00\ub2a0\ud569\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305\uc740 &#8216;\uc131\uc7a5&#8217;\uc744 \uce21\uc815\ud569\ub2c8\ub2e4. \uc774\ub54c \uc704\uc5d0 \ub098\uc628 \ud0a4\uc6cc\ub4dc\ub300\ub85c &#8216;\uc9c0\uc18d&amp;\ubc18\ubcf5 \uac00\ub2a5\ud55c \uc131\uc7a5&#8217;\uc744 \uc704\ud574\uc11c\ub294 \ubfb0\uc871\ud55c \ub370\uc774\ud130 \uae30\ud68d\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc608\ub97c\ub4e4\uc5b4 \ub2e8\uc21c\ud55c CPA \uac1c\uc120\uc774 \uc544\ub2cc &#8216;A\/B \ud14c\uc2a4\ud2b8 \uc124\uacc4&#8217;, &#8216;\uc0ac\uc6a9\uc790 \ud589\ub3d9 \ubd84\uc11d&#8217;\ub4f1\uc744 \uc9c4\ud589\ud569\ub2c8\ub2e4. \ud504\ub85c\ub355\ud2b8 \ud639\uc740 \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uc7a5\uc744 \ub9cc\ub4e4\uc5b4\uc8fc\ub294 \uc5d4\uc9c4 \ud639\uc740 \ub808\ubc84\ub97c \ucc3e\ub294 \uacfc\uc815\uc5d0\uc11c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud569\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\ub610\ud55c \ub450 \ub9c8\ucf00\ud305 \ubaa8\ub450 Acquisition\uc5d0 \ud574\ub2f9 \ub418\ub294 \uace0\uac1d \ud655\ubcf4\uc5d0 \ucd08\uc810\uc744 \ub450\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub294 &#8216;\ub9c8\ucf00\ud305&#8217;\uc774\ub77c\ub294 \ud070 \uce74\ud14c\uace0\ub9ac\uc5d0 \ud574\ub2f9\ub418\uae30 \ub54c\ubb38\uc774\ub77c\uace0\ub3c4 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uacb0\uad6d \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305\uc740 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub97c \uc54c\ub9ac\uace0 \uc720\uc785\uc2dc\ud0a4\uace0 \uc804\ud658\uc744 \ub2ec\uc131\ud558\ub294 \uac83\uc774\uae30 \ub54c\ubb38\uc5d0 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uacfc \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305\uc740 \uc774 \ubd80\ubd84\uc5d0\uc11c \ub9e5\ub77d\uc744 \uac19\uc774 \ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<br><br><\/p>\n\n\n\n<h3 id=\"32-%25ec%25b0%25a8%25ec%259d%25b4%25ec%25a0%2590nbsp\" class=\"wp-block-heading\">3-2. \ucc28\uc774\uc810 <\/h3>\n\n\n\n<p>\ub458 \ub2e4 \ub9c8\ucf00\ud305\uc774\uae30 \ub54c\ubb38\uc5d0 \uc0ac\uc6a9\uc790 \ud655\ubcf4\ub97c \uc9c4\ud589\ud558\ub294 \uac83\uc740 \ub9de\uc9c0\ub9cc, \uadf8 \uc911\uc694\ub3c4\uc640 \ube44\uc911\uc5d0\uc11c \ucc28\uc774\uc810\uc774 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p><strong>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/strong>\uc740 \uc8fc\ub85c <strong>\uc720\uc800 \uc720\uc785 \ubc0f \uace0\uac1d \ud68d\ub4dd\uc5d0 \ucd08\uc810<\/strong>\uc744 \ub9de\ucd94\uba70 \ub9c8\ucf00\ud305\uc744 \uc9d1\ud589\ud574 \ub098\uac11\ub2c8\ub2e4. \uac00\uc7a5 \ub9ce\uc774 \uc0ac\uc6a9\ud558\ub294 \uc9c0\ud45c\ub4e4\uc774 CPA\uc640 ROAS\uc778 \uac83\uc774 \uc790\uc5f0\uc2a4\ub7ec\uc6b4 \uc774\uc720\uc785\ub2c8\ub2e4. \uc8fc\ub85c DA,SA \ucc44\ub110\ub4e4\uc758 \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud558\uba70 \uc5b4\ub5bb\uac8c \ud558\uba74 \ud574\ub2f9 \uc9c0\ud45c\ub4e4\uc744 \uac1c\uc120\ud560\uc9c0, \ub354 \ud070 \uadf8\ub9bc\uc758 \ub2e4\uc911\ucc44\ub110 \uc6b4\uc601 \uae30\ud68d\uc744 \ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p><strong>\uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305<\/strong>\uc740 \uc720\uc800 \uc720\uc785\uacfc \uace0\uac1d \ud68d\ub4dd\uc744 \uc9c4\ud589\ud558\uae30\ub3c4 \ud558\uc9c0\ub9cc <strong>\ub354 \ub113\uc740 \ubc94\uc704\uc758 \ub9c8\ucf00\ud305<\/strong>\uc744 \uc9c4\ud589\ud569\ub2c8\ub2e4. \uc720\uc785\ub41c \uc720\uc800\ub4e4\uc758 \ud65c\uc131\ud654 \uc804\ub7b5, \ud65c\uc131\ud654\ub41c \uc720\uc800\ub4e4\uc758 \uc7ac\uc720\uc785 \ubc0f \uc7ac\uad6c\ub9e4 \uc804\ub7b5, \ubc14\uc774\ub7f4\uc744 \uc77c\uc73c\ud0a4\ub294 \uae30\ub2a5 \ub4f1\uc744 \uae30\ud68d\ud558\uba70 <strong>\uad11\uace0 \uc6b4\uc601\ubcf4\ub2e4 \ud3ec\uad04\uc801\uc778 \ub9c8\ucf00\ud305 \uc5c5\ubb34<\/strong>\ub97c \uc9c4\ud589\ud569\ub2c8\ub2e4. \uc5c5\ubb34\uc758 \uacbd\uacc4\uac00 \ubaa8\ud638\ud558\uac8c \ub290\uaef4\uc9c8 \uc218 \uc788\ub2e4\ubcf4\ub2c8 \uac01 \ud68c\uc0ac\ub9c8\ub2e4 \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud130\ub4e4\uc758 R&amp;R\uc774 \ub9ce\uc774 \ub2e4\ub978 \uc7ac\ubc0c\ub294 \uacbd\uc6b0\ub3c4 \ub9ce\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uac00\uc7a5 \uc720\uba85\ud55c AARRR\uc774\ub77c\ub294 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc774 \ub450 \ube44\uad50\uc5d0 \ub300\uc785\ud574\ubcf8\ub2e4\uba74 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \uc8fc\ub85c \uc55e\ub2e8\uc778 AA \uadf8\ub9ac\uace0 R\uae4c\uc9c0\ub97c \ub2f4\ub2f9\ud558\uace0, \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ud544\uc694\ud558\ub2e4\uba74 AA\ub97c \uc9c4\ud589\ud558\uae30\ub3c4 \ud558\uc9c0\ub9cc \uc8fc\ub85c \uc131\uc7a5\uc774 \ud544\uc694\ud55c \ud37c\ub110\uc744 \uc124\uc815\ud558\uc5ec \uc9d1\uc911\ud569\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>AARRR \ucc38\uace0 : <a href=\"https:\/\/brunch.co.kr\/@seongminyoo\/98\" target=\"_blank\" rel=\"noopener\">https:\/\/brunch.co.kr\/@seongminyoo\/98<\/a><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh7-us.googleusercontent.com\/jHn8zCpF_PrJSMDou9eDitQbPpnSepxoj3xUgbpQfFEs4mPCI7QDkxfwLHCnIxhhivp52iogm4MHgsB7ZgAP9vwbd1wn0KJ_SNPPQx_LA5jN7XO0hvdiWqWJPPDsWviyFW-Cpfixw5j2J9_VeOarKMs\" alt=\"\" title=\"\"><figcaption class=\"wp-element-caption\">\ucd9c\ucc98 : https:\/\/kanagawa.nl\/the-what-why-and-how-of-growth-marketing\/<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 id=\"4-%25ec%25a0%2581%25ec%259a%25a9-%25ec%258b%259c%25ea%25b8%25b0-%25eb%25b0%258f-%25eb%25b0%25a9%25eb%25b2%2595\" class=\"wp-block-heading\"><br>4. \uc801\uc6a9 \uc2dc\uae30 \ubc0f \ubc29\ubc95<\/h2>\n\n\n\n<p><strong>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/strong>\uc740 \uc8fc\ub85c <strong>\uc0ac\uc6a9\uc790 \ud655\ubcf4\uc5d0 \ucd08\uc810<\/strong>\uc744 \ub9de\ucd94\uace0 \uc788\ub2e4\ubcf4\ub2c8, \ud504\ub85c\ub355\ud2b8 \ud639\uc740 <strong>\ube44\uc988\ub2c8\uc2a4 \uc790\uccb4\uac00 \uc5b4\ub290\uc815\ub3c4 \uc548\uc815\uc801\uc778 \uada4\ub3c4\uc5d0 \uc62c\ub790\uc744\ub54c<\/strong> \uc591\uc801\uc131\uc7a5\uc744 \uc704\ud574 \ud65c\uc6a9\ud558\uae30 \uc88b\uc740 \ub9c8\ucf00\ud305\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ub9c8\ucf00\ud305\uc740 \ube44\uc988\ub2c8\uc2a4\ub97c \uc6b4\uc601\ud558\uba70 \uc544\uc608 \uc548 \ud560 \uc218 \uc5c6\uc73c\uba70 \ub300\ubd80\ubd84\uc758 \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc740 \uacb0\uacfc\uac00 \uc815\ud655\ud558\uac8c \uc81c\uacf5\ub418\ub294 \ub9c8\ucf00\ud305 \ubc29\ubc95\uc744 \uc120\ud638\ud560 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4. \uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \ube44\uc988\ub2c8\uc2a4\uc758 \uc2dc\uc791\uc810\uacfc \ub9de\ub2ff\uc544 \uc788\uae30\ub3c4 \ud558\uc9c0\ub9cc \ubcf8\uaca9\uc801\uc73c\ub85c \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \uc804\uccb4 \uc0ac\uc5c5 \uc608\uc0b0\uc758 \ud070 \ube44\uc911\uc744 \ucc28\uc9c0\ud55c\ub2e4\uac70\ub098 \ud639\uc740 \uacf5\uaca9\uc801\uc778 \uc720\uc800 \ud655\ubcf4\ub97c \ubaa9\ud45c\ub85c \ud558\ub294 \uc2dc\uae30\ub294 \uc704\uc5d0 \uc598\uae30\ud55c\ub300\ub85c \uc548\uc815\uc801\uc778 \uada4\ub3c4\uc5d0 \uc62c\ub790\uc744\ub54c \ud639\uc740 PMF\ub97c \ucc3e\uace0 \ub09c \ub4a4\uac00 \uc88b\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p><strong>\uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305<\/strong>\uc740 <strong>\ud504\ub85c\ub355\ud2b8 \ud639\uc740 \ube44\uc988\ub2c8\uc2a4\ub97c \ub354 \uac1c\uc120<\/strong>\ud558\uae30 \uc704\ud574 \ud639\uc740 \ubcf8\uc9c8\uc801\uc73c\ub85c \uc131\uc7a5\ud558\uae30 \uc704\ud574 \ub9c8\ucf00\ud305\uc744 \ud65c\uc6a9\ud558\uc5ec \ub354 \uc801\ud569\ud55c \uc131\uc7a5 \ubc29\uc2dd\uc744 \ubc1c\uad74\ud574\ub0c5\ub2c8\ub2e4. \ud544\uc694\ud558\ub2e4\uba74 \uad11\uace0 \uc6b4\uc601\uc744 \ud560 \uc218\ub3c4 \uc788\uc9c0\ub9cc, \uc0c1\ud669\uc5d0 \ub530\ub77c \ub2e4\ub978 \ub9c8\ucf00\ud305 \ubc29\uc2dd\uc744 \uc801\uc808\ud558\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 \uc790\uc5f0\uc720\uc785\uae4c\uc9c0\uc758 \uacbd\ub85c\ub294 SEO\uc640 SA \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \ucda9\ubd84\ud788 \uc798 \ub2e4\uc838\ub1a8\uc9c0\ub9cc \uc720\uc785 \ud6c4 \ud65c\uc131\ud654 \uae4c\uc9c0\uc758 \uc804\ud658\uc728\uc774 \ubd80\uc871\ud558\ub2e4\ub294 \ubb38\uc81c\ub97c \uc815\uc758\ud55c \ub4a4\ub77c\uba74 \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305\uc740 \uc628\uc0ac\uc774\ud2b8 \ub9c8\ucf00\ud305 \ud639\uc740 \uc628\ubcf4\ub529 \uac1c\uc120\uc744 \ud1b5\ud574 \uc720\uc800 \ud65c\uc131\ud654 \uc9c0\ud45c\ub97c \uac1c\uc120\ud558\ub294 \ubaa9\ud45c\ub97c \uac00\uc9c0\uae30\ub3c4 \ud569\ub2c8\ub2e4. \ub9ce\uc740 \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud130\ub4e4\uc758 R&amp;R\uc778 CRM \ub610\ud55c \ub0b4\ubd80 \ud37c\ub110 \ud639\uc740 \uc7ac\uad6c\ub9e4\uc728\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud55c \ubaa9\ud45c\ub97c \uac00\uc9c4 \ub9c8\ucf00\ud305\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uacfc \ube44\uad50\ud588\uc744\ub54c\ub294 \uc548\uc815\uc801\uc778 \uada4\ub3c4\uc5d0 \uc62c\ub9ac\ub294 \uc791\uc5c5 \ud639\uc740 PMF\ub97c \ucc3e\ub294 \uacfc\uc815\uacfc \uac19\uc740 <strong>\uac00\uc124 \uac80\uc99d \ub2e8\uacc4\uc5d0\uc11c\uc758 \ub9c8\ucf00\ud305 \uc2dc\uae30<\/strong>\uac00 \uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305\uc5d0 \uc801\ud569\ud569\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc704 \ub450\uac00\uc9c0 \uac1c\ub150\uc758 \uc815\uc758\uc640 \ube44\uad50\ub97c \ud1b5\ud574 \uc5b4\ub5a4 \ub9c8\ucf00\ud305\uc774 \uc9c0\uae08 \uc6b0\ub9ac\uc5d0\uac8c \ub354 \ud544\uc694\ud560\uc9c0, \uc5b4\ub5a4 \uc804\ub7b5\uc744 \uc218\ub9bd\ud574\ub098\uac08\uc9c0 \uace0\ubbfc\ud558\ub294\ub370 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc73c\uba74 \uc88b\uaca0\uc2b5\ub2c8\ub2e4.&nbsp;<br><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-93e5ae44\"><a href=\"https:\/\/1point.kr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"3080\" height=\"1664\" class=\"gb-image gb-image-93e5ae44\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/Miguel_expert_btn.png\" alt=\"\" title=\"Miguel_expert_btn\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/Miguel_expert_btn.png 3080w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/Miguel_expert_btn-300x162.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/Miguel_expert_btn-1024x553.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/Miguel_expert_btn-768x415.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/Miguel_expert_btn-1536x830.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/03\/Miguel_expert_btn-2048x1106.png 2048w\" sizes=\"auto, (max-width: 3080px) 100vw, 3080px\"><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\uadf8\ub85c\uc2a4 \ub9c8\ucf00\ud305\uacfc \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ucc28\uc774\ub97c \uc774\ud574\ud558\uace0, \uac01\uac01\uc758 \uc804\ub7b5\uc744 \ud6a8\uacfc\uc801\uc73c\ub85c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\uc744 \uc54c\uc544\ubcf4\uc138\uc694.<\/p>\n","protected":false},"author":1,"featured_media":2361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-2348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/2348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=2348"}],"version-history":[{"count":14,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/2348\/revisions"}],"predecessor-version":[{"id":5428,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/2348\/revisions\/5428"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/2361"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=2348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=2348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=2348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}