{"id":2629,"date":"2024-04-22T18:57:19","date_gmt":"2024-04-22T09:57:19","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=2629"},"modified":"2025-05-15T09:38:12","modified_gmt":"2025-05-15T00:38:12","slug":"event-taxonomy","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/insights\/event-taxonomy\/","title":{"rendered":"\ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc5d0 \ubc18\ub4dc\uc2dc \ud544\uc694\ud55c \uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8 &amp; \ub370\uc774\ud130 \ubd84\uc11d \uc2dc\ub098\ub9ac\uc624"},"content":{"rendered":"\n<p>\uc548\ub155\ud558\uc138\uc694 Miguel \uc785\ub2c8\ub2e4. \uc624\ub298\uc740 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc5d0\uc11c \ud544\uc218 \uc694\uc18c\uc778 &#8216;<strong>\uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8<\/strong>&#8216;\uc640 &#8216;<strong>\ub370\uc774\ud130 \ubd84\uc11d \uc2dc\ub098\ub9ac\uc624<\/strong>&#8216;\uc5d0 \ub300\ud574 \uc18c\uac1c\ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\ucd08\uae30 \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc740 \ubd88\ud655\uc2e4\uc131\uc774 \ub192\uc740 \uc0c1\ud669\uc5d0 \uc790\uc8fc \uc9c1\uba74\ud569\ub2c8\ub2e4. \uc5b4\ub5a4 \uc561\uc158\uc744 \ucde8\ud574\uc57c \ud560 \uc9c0 \ubaa8\ud638\ud55c \uc0c1\ud669\uc5d0\uc11c, <strong>&#8216;\ub370\uc774\ud130 \uc911\uc2ec \uc758\uc0ac\uacb0\uc815&#8217;<\/strong>\uc740 \uc131\uacf5\ud655\ub960\uc744 \ub192\uc5ec\uc8fc\ub294 \uac15\ub825\ud55c \ubb34\uae30\uac00 \ub418\ub294\ub370\uc694. \ud558\uc9c0\ub9cc <strong>\uba85\ud655\ud55c \uae30\uc900, \ubc29\ud5a5\uc131\uc774 \uc5c6\ub294 \ub370\uc774\ud130 \ubd84\uc11d<\/strong>\uc740 \ubb34\uc758\ubbf8\ud55c \uacb0\uacfc\ub97c \ucd08\ub798\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uc9c0\ud45c\ub97c \ubd10\uc57c\ud560 \uc9c0 \ubab0\ub77c \ub9ce\uc740 \ub9ac\uc18c\uc2a4\ub97c \ub0ad\ube44\ud558\uace0, \ub2e8\uc21c\ud55c \uc0ac\uc2e4\uad00\uacc4\ub9cc \ud655\uc778\ud558\uace0 \uc815\uc791 \uc911\uc694 \uc778\uc0ac\uc774\ud2b8\ub294 \uc5bb\uc9c0 \ubabb\ud558\ub294 \uacbd\uc6b0\uac00 \ubc1c\uc0dd\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \ub54c \ub370\uc774\ud130\ub4e4\uc744 \ubcf4\ub2e4 \uccb4\uacc4\uc801\uc73c\ub85c \ubd84\ub958\ud558\uace0, \ubd84\uc11d \ubc29\ud5a5\uc131\uc744 \uc81c\uc2dc\ud574\uc8fc\ub294 \uac83\uc774 &#8216;\uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8&#8217;\uc640 &#8216;\ub370\uc774\ud130 \ubd84\uc11d \uc2dc\ub098\ub9ac\uc624&#8217;\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ubc88 \uae00\uc5d0\uc120 \uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\uac00 \ubb34\uc5c7\uc778\uc9c0, \ub370\uc774\ud130 \ubd84\uc11d \uc2dc\ub098\ub9ac\uc624\ub97c \uc791\uc131\ud558\uc9c0 \uc54a\uace0 \ubd84\uc11d\ubd80\ud130 \uc2dc\ub3c4\ud558\uba74 \uc65c \ud070 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc1c\uacac\ud558\uc9c0 \ubabb \ud558\ub294\uc9c0, \ubcf8\uc9c8\uc801\uc73c\ub85c \uc65c \ub370\uc774\ud130 \uc911\uc2ec\uc758 \uc758\uc0ac\uacb0\uc815\uc744 \ud574\uc57c \ud558\ub294 \uc9c0\uc640 \uac19\uc740 \ub0b4\uc6a9\ub4e4\uc5d0 \ub300\ud574 \uc81c \uc0dd\uac01\uc744 \uc815\ub9ac\ud574\ubcf4\uc558\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc774 \uae00\uc744 \uc77d\uace0 \ub09c \ub4a4 &#8220;\uc6b0\ub9ac\ub3c4 \uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\ub97c \uc791\uc131\ud574\ubcf4\uc790&#8221;, &#8220;\uc6b0\ub9ac \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub9de\ub294 \ub370\uc774\ud130 \ubd84\uc11d \uc2dc\ub098\ub9ac\uc624\ub97c \uc5ec\ub7ec\uac1c \uc791\uc131\ud574\ubcf4\uace0 \uadf8 \uc548\uc5d0\uc11c \uc778\uc0ac\uc774\ud2b8\ub97c \ubc1c\uad74\ud574\ubcf4\uc790&#8221;\uc640 \uac19\uc774 \ud589\ub3d9 \uc9c0\ud5a5\uc801 \uace0\ubbfc\uc774 \ub4e4\uc5c8\uc73c\uba74 \uc88b\uaca0\uc2b5\ub2c8\ub2e4. <br><br><\/p>\n\n\n<h2 class=\"simpletoc-title\">\uc21c\uc11c<\/h2>\n<ul class=\"simpletoc-list\">\n\n<ul><li>\n<a href=\"#%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0-%25ea%25b8%25b0%25eb%25b0%2598-%25ec%259d%2598%25ec%2582%25ac%25ea%25b2%25b0%25ec%25a0%2595%25ec%259d%2598-%25ec%25a4%2591%25ec%259a%2594%25ec%2584%25b1\">\ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc758 \uc911\uc694\uc131<\/a>\n\n<\/li>\n<li><a href=\"#%25ec%259d%25b4%25eb%25b2%25a4%25ed%258a%25b8-%25ed%2583%259d%25ec%2586%258c%25eb%2585%25b8%25eb%25af%25b8%25ec%2599%2580-%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0-%25eb%25b6%2584%25ec%2584%259d-%25ec%258b%259c%25eb%2582%2598%25eb%25a6%25ac%25ec%2598%25a4%25ec%259d%2598-%25ed%2595%2584%25ec%259a%2594%25ec%2584%25b1\">\uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\uc640 \ub370\uc774\ud130 \ubd84\uc11d \uc2dc\ub098\ub9ac\uc624\uc758 \ud544\uc694\uc131<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#%25ec%2599%259c-%25ec%259d%25b4%25eb%25b2%25a4%25ed%258a%25b8-%25ed%2583%259d%25ec%2586%258c%25eb%2585%25b8%25eb%25af%25b8%25ea%25b0%2580-%25ec%25a4%2591%25ec%259a%2594%25ed%2595%259c%25ea%25b0%2580\">\uc65c \uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\uac00 \uc911\uc694\ud55c\uac00?<\/a>\n\n\n<ul><li>\n<a href=\"#%25ec%259d%25b4%25eb%25b2%25a4%25ed%258a%25b8-%25ed%2583%259d%25ec%2586%258c%25eb%2585%25b8%25eb%25af%25b8%25eb%259e%2580-%25eb%25ac%25b4%25ec%2597%2587%25ec%259d%25b8%25ea%25b0%2580\">\uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\ub780 \ubb34\uc5c7\uc778\uac00?<\/a>\n\n<\/li>\n<li><a href=\"#nbsp%25ec%259d%25b4%25eb%25b2%25a4%25ed%258a%25b8-%25ed%2583%259d%25ec%2586%258c%25eb%2585%25b8%25eb%25af%25b8-%25ec%2588%2598%25eb%25a6%25bd%25ec%259d%2598-%25ed%2595%2584%25ec%259a%2594\">&nbsp;\uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8 \uc218\ub9bd\uc758 \ud544\uc694<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#%25ec%2582%25ac%25ec%259a%25a9%25ec%259e%2590-%25ed%2596%2589%25eb%258f%2599-%25ea%25b8%25b0%25eb%25b0%2598-%25ec%259d%25b4%25eb%25b2%25a4%25ed%258a%25b8-%25ec%25a0%2595%25ec%259d%2598%25ec%259d%2598-%25ec%25a4%2591%25ec%259a%2594%25ec%2584%25b1\">\uc0ac\uc6a9\uc790 \ud589\ub3d9 \uae30\ubc18 \uc774\ubca4\ud2b8 \uc815\uc758\uc758 \uc911\uc694\uc131<\/a>\n\n\n<ul><li>\n<a href=\"#%25eb%258b%25a8%25ec%2588%259c%25ed%2595%259c-%25ed%2583%2590%25ec%2583%2589%25ec%25a0%2581-%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0-%25eb%25b6%2584%25ec%2584%259d%25ec%259d%2598-%25ed%2595%259c%25ea%25b3%2584\">\ub2e8\uc21c\ud55c \ud0d0\uc0c9\uc801 \ub370\uc774\ud130 \ubd84\uc11d\uc758 \ud55c\uacc4<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0-%25eb%25b6%2584%25ec%2584%259d-%25ec%258b%259c%25eb%2582%2598%25eb%25a6%25ac%25ec%2598%25a4-%25ec%2588%2598%25eb%25a6%25bd%25ed%2595%2598%25ea%25b8%25b0\">\ub370\uc774\ud130 \ubd84\uc11d \uc2dc\ub098\ub9ac\uc624 \uc218\ub9bd\ud558\uae30<\/a>\n\n\n<ul><li>\n<a href=\"#%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0-%25eb%25b6%2584%25ec%2584%259d-%25ec%258b%259c%25eb%2582%2598%25eb%25a6%25ac%25ec%2598%25a4%25ec%259d%2598-%25ec%25a0%2595%25ec%259d%2598\">\ub370\uc774\ud130 \ubd84\uc11d \uc2dc\ub098\ub9ac\uc624\uc758 \uc815\uc758<\/a>\n\n<\/li>\n<li><a href=\"#aarrr-%25ed%2594%2584%25eb%25a0%2588%25ec%259e%2584%25ec%259b%258c%25ed%2581%25ac%25eb%25a5%25bc-%25ed%2599%259c%25ec%259a%25a9%25ed%2595%259c-%25ed%258d%25bc%25eb%2584%2590-%25ec%2584%25a4%25ea%25b3%2584\">AARRR \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ud65c\uc6a9\ud55c \ud37c\ub110 \uc124\uacc4<\/a>\n<\/li>\n<\/ul>\n<\/li><\/ul>\n\n\n<h3 id=\"%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0-%25ea%25b8%25b0%25eb%25b0%2598-%25ec%259d%2598%25ec%2582%25ac%25ea%25b2%25b0%25ec%25a0%2595%25ec%259d%2598-%25ec%25a4%2591%25ec%259a%2594%25ec%2584%25b1\" class=\"gb-headline gb-headline-76cae4ee gb-headline-text\"><br><br>\ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc758 \uc911\uc694\uc131<\/h3>\n\n\n\n<p class=\"has-text-align-left\">\ub370\uc774\ud130 \uc911\uc2ec \uc758\uc0ac\uacb0\uc815\uc740 \uc774\ubbf8 \ud754\ud788 \uc54c\ub824\uc9c4 \uc131\uacf5\ud655\ub960\uc774 \ub192\uc740 \ubc29\ubc95 \uc911 \ud558\ub098\uc785\ub2c8\ub2e4. <strong>&#8216;\ub370\uc774\ud130 \ub4dc\ub9ac\ube10&#8217;<\/strong>\uc774\ub77c\ub294 \uac1c\ub150\uc774 \ub110\ub9ac \uc54c\ub824\uc9c0\uba74\uc11c \ub9ce\uc740 \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc774 \uc131\uacf5\ud55c \uc774\uc720\ub85c \ub370\uc774\ud130\ub97c \ub9d0\ud558\uae30 \uc2dc\uc791\ud588\ub294\ub370\uc694. \uc774\ub7f0 \ud2b8\ub80c\ub4dc\uac00 \ub9cc\ub4e4\uc5b4\uc9c4 \ub370\uc5d0\ub294 \ub370\uc774\ud130\uac00 <strong>&#8216;\uac1d\uad00\uc801 \uc758\uc0ac\uacb0\uc815<\/strong>&#8216;\uc758 \uadfc\uac70\ub97c \uc81c\uacf5\ud574\uc900\ub2e4\ub294 \uc810\uc774 \uac00\uc7a5 \uc8fc\ud6a8\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub7ec\uba74 \uc65c &#8216;\uac1d\uad00\uc801&#8217;\uc778 \uc758\uc0ac\uacb0\uc815\uc758 \uadfc\uac70\uac00 \ud544\uc694\ud560\uae4c\uc694? \ubaa8\ub4e0 \uad6c\uc131\uc6d0\ub4e4\uc758 \uc0dd\uac01\uacfc \uc9c1\uad00 100% \uac19\uc744 \uc218\ub294 \uc5c6\uae30\uc5d0, \ud68c\uc0ac\uc5d0\uc120 \ub2e4\uc591\ud55c \uc758\uacac \uad50\ub958\uc640 \ucda9\ub3cc\uc774 \ubc1c\uc0dd\ud569\ub2c8\ub2e4. \uc774\ub7f0 \uad6c\uc131\uc6d0\ub4e4\uc758 \uc0dd\uac01\uacfc \uc758\uacac\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \ub9de\ucdb0\ub098\uac00\uba70 \ubb38\uc81c\ub97c \ud574\uacb0\ud574\ub098\uac00\ub294 \uac83\uc774 \ubc14\ub85c \uc2a4\ud0c0\ud2b8\uc5c5\uc778\ub370\uc694.<\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc \ud0c0 \uae30\uc5c5\ub4e4\uc5d0 \ube44\ud574 \uc5c5\ub825, \uacbd\ud5d8, \uccb4\uacc4\uc801\uc778 \uc758\uc0ac\uacb0\uc815 \uc2dc\uc2a4\ud15c, \ud504\ub85c\uc138\uc2a4 \ub4f1\uc774 \ubd80\uc871\ud558\ub2e4 \ubcf4\ub2c8, \uc5b4\ub5a4 \uadfc\uac70\ub85c \uacb0\uc815\uc744 \ub0b4\ub824\uc57c \ud560 \uc9c0 \uc54c\uae30 \uc5b4\ub824\uc6b4 \uac83 \ub610\ud55c \uc2a4\ud0c0\ud2b8\uc5c5\uc758 \ud604\uc2e4\uc785\ub2c8\ub2e4. \uc774\ub7ec\ud55c \uc0c1\ud669\uc5d0\uc11c &#8216;\ub370\uc774\ud130&#8217;\ub294 \ubcf4\ub2e4 \uac1d\uad00\uc801\uc774\uace0 \uba85\ubc31\ud55c \uadfc\uac70\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\ub294 \uac15\ub825\ud55c \ubb34\uae30\uac00 \ub429\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc608\ub97c\ub4e4\uc5b4 &#8220;A\uc5d0\uc11c B\ub85c\uc758 \uace0\uac1d \uc774\ud0c8\uc728\uc774 50%&#8221;\ub77c\ub294 \ub370\uc774\ud130\ub97c \uac00\uc9c0\uace0 \uc788\ub2e4\uba74, \ud300\uc6d0\ub4e4\uc774 \uc774 \uacb0\uacfc\ub97c \ubd84\uc11d\ud558\uace0 \ud574\uc11d\ud558\uae30 \uc704\ud574 \ub17c\uc758\ud558\ub294 \uc790\ub9ac\uc5d0\uc11c \uc8fc\uad00\uc801\uc778 \uc0dd\uac01\uc758 \ucc28\uc774\uac00 \uc544\uc8fc \ud06c\uac8c \uc904\uc5b4\ub4e4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub204\uad6c\ub294 &#8220;2\uba85 \uc911 1\uba85&#8221; \ub610 \ub2e4\ub978 \ub204\uad70\uac00\ub294 &#8220;10\uba85 \uc911 5\uba85&#8221; \uc815\ub3c4\uc758 \ucc28\uc774\ub9cc \ubc1c\uc0dd\ud560 \uac83\uc774\uace0 \uc774 \ub610\ud55c \uc9c1\uad00\uc801\uc73c\ub85c \uac19\uc740 \uc815\ubcf4\ub97c \uacf5\uc720\ud558\uace0 \uc788\ub2e4\uace0 \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc218\uce58(50%)\uac00 \uc6b0\ub9ac \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc88b\uc740 \uc218\uce58\uc778\uc9c0 \ub098\uc05c \uc218\uce58\uc778\uc9c0\uc5d0 \ub300\ud55c \ud310\ub2e8\uc740 \ubcc4\ub3c4\uc758 \ubb38\uc81c\uc774\uc9c0\ub9cc \ub370\uc774\ud130 \uc790\uccb4\ub294 \uac1d\uad00\uc801\uc778 \uacb0\uacfc\uac12\ub4e4\uc744 \ubcf4\uc5ec\uc8fc\uae30 \ub54c\ubb38\uc5d0 \ud300\uc758 \uc758\uc0ac\uacb0\uc815 \uacfc\uc815\uc5d0\uc11c \uc544\uc8fc \uc911\uc694\ud55c \uc5ed\ud560\uc744\ud558\uba70 \uc608\uc0c1\ubcf4\ub2e4 \ud070 \uac00\uce58\ub97c \uac00\uc838\uc62c \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5c3c5e64\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1417\" class=\"gb-image gb-image-5c3c5e64\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/04\/1-scaled.webp\" alt=\"\ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\" title=\"1\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/04\/1-scaled.webp 2560w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/04\/1-300x166.webp 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/04\/1-1024x567.webp 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/04\/1-768x425.webp 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/04\/1-1536x850.webp 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/04\/1-2048x1134.webp 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\n<figcaption class=\"gb-headline gb-headline-c68e47ad gb-headline-text\">\ucd9c\ucc98: https:\/\/www.servicepower.com\/blog\/enabling-data-driven-decision-making<\/figcaption>\n<\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 id=\"%25ec%259d%25b4%25eb%25b2%25a4%25ed%258a%25b8-%25ed%2583%259d%25ec%2586%258c%25eb%2585%25b8%25eb%25af%25b8%25ec%2599%2580-%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0-%25eb%25b6%2584%25ec%2584%259d-%25ec%258b%259c%25eb%2582%2598%25eb%25a6%25ac%25ec%2598%25a4%25ec%259d%2598-%25ed%2595%2584%25ec%259a%2594%25ec%2584%25b1\" class=\"gb-headline gb-headline-65c272b0 gb-headline-text\">\uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\uc640 \ub370\uc774\ud130 \ubd84\uc11d \uc2dc\ub098\ub9ac\uc624\uc758 \ud544\uc694\uc131<\/h3>\n\n\n\n<p>\uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\uc640 \ub370\uc774\ud130 \ubd84\uc11d \uc2dc\ub098\ub9ac\uc624\ub294 \ub370\uc774\ud130 \uc911\uc2ec \uc758\uc0ac\uacb0\uc815\uc5d0\uc11c \uaf2d \ud544\uc694\ud55c \uc694\uc18c\ub4e4\uc785\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\ub4e4\uc758 \ucca0\ud559\uacfc \uc0dd\uac01\uc740 \uc27d\uac8c \uc54c \uc218 \uc5c6\ub294 \uc601\uc5ed\uc774\uace0 \uc54c\uac8c \ub418\ub354\ub77c\ub3c4 \uadf8 \ubcf8\uc9c8\uc5d0 \ub2e4\uac00\uc124 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc \uadf8\ub7ec\ud55c \uc0dd\uac01\ub4e4\uc774 \ubc18\uc601\ub41c \ud589\ub3d9\ub4e4\uc744 \ub85c\uadf8 \ub370\uc774\ud130\ub85c \uc218\uc9d1\ud558\uace0 \uc774\ubca4\ud2b8\ub85c \uaddc\uc815\ud560 \uc218 \uc788\ub294 \uac83\uc774 \ub514\uc9c0\ud138 \ud658\uacbd\uc5d0\uc11c\uc758 \uc544\uc8fc \ud070 \uc7a5\uc810\uc785\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\ud2b9\ud788 \uc774\ubca4\ud2b8\ub97c \uc798 \uc815\uc758\ud558\uace0 \uccb4\uacc4\ud654 \ud558\ub294 \uac83\uc774 \uc911\uc694\ud55c\ub370 \uc774\ub97c \ud1b5\ud574 \ub2e8\uc21c\ud55c \ub85c\uadf8 \ub370\uc774\ud130\ub97c \ub118\uc5b4 \uace0\ud488\uc9c8 \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 &#8216;\ubc84\ud2bc \ud074\ub9ad&#8217; \uc774\ub77c\ub294 \uc774\ubca4\ud2b8\ub9cc \ub2e8\uc21c\ud558\uac8c \uae30\ub85d\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, &#8216;\uba54\uc778\ud654\uba74\uc5d0\uc11c&#8217;+&#8217;\ucc98\uc74c \ud074\ub9ad\ud55c&#8217;+&#8217;\ubc84\ud2bc \ud074\ub9ad&#8217; \uacfc \uac19\uc774 \uc138\ubd80\uc815\ubcf4\ub4e4\uc778 \ud30c\ub77c\ubbf8\ud130\ub4e4\uc744 \ucd94\uac00\ud55c\ub2e4\uba74 \ud6e8\uc52c \ub354 \ud48d\ubd80\ud55c \uac00\uce58\ub97c \ubcf4\uc720\ud55c \ub370\uc774\ud130\ub97c \ud655\ubcf4\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<p>\uc774\ucc98\ub7fc \uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \uc815\uc758\ud558\uace0 \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \ub370\uc774\ud130 \ubd84\uc11d \uc2dc\ub098\ub9ac\uc624\ub97c \uc218\ub9bd\ud55c\ub2e4\uba74 \ub370\uc774\ud130 \uc911\uc2ec \uc758\uc0ac\uacb0\uc815\uc5d0 \ud55c \uac78\uc74c \ub354 \ub2e4\uac00\uac14\ub2e4\uace0 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e8\uc21c\ud558\uac8c \uc9d1\uacc4\ub41c \ub370\uc774\ud130\ub4e4\uc744 \uac00\uc9c0\uace0 \ubb38\uc81c\ub098 \uac00\uc124\uc744 \ub118\uaca8\uc9da\ub294 \uac83\uc774 \uc544\ub2cc \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \ub530\ub978 \ubd84\uc11d \uc2dc\ub098\ub9ac\uc624\ub4e4\uc744 \uc218\ub9bd\ud558\uc5ec \ub354 \uc758\ubbf8 \uc788\ub294 \uc778\uc0ac\uc774\ud2b8\ub4e4\uc744 \ub3c4\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.\u00a0<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1e2a5e9e\"><img loading=\"lazy\" decoding=\"async\" width=\"1100\" height=\"619\" class=\"gb-image gb-image-1e2a5e9e\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/04\/1.png\" alt=\"\uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\" title=\"1\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/04\/1.png 1100w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/04\/1-300x169.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/04\/1-1024x576.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/04\/1-768x432.png 768w\" sizes=\"auto, (max-width: 1100px) 100vw, 1100px\" \/>\n<figcaption class=\"gb-headline gb-headline-30aa39bd gb-headline-text\">\ucd9c\ucc98: https:\/\/mixpanel.com\/blog\/what-is-mobile-app-event-tracking\/<\/figcaption>\n<\/figure>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 id=\"%25ec%2599%259c-%25ec%259d%25b4%25eb%25b2%25a4%25ed%258a%25b8-%25ed%2583%259d%25ec%2586%258c%25eb%2585%25b8%25eb%25af%25b8%25ea%25b0%2580-%25ec%25a4%2591%25ec%259a%2594%25ed%2595%259c%25ea%25b0%2580\" class=\"gb-headline gb-headline-905789c6 gb-headline-text\"><br>\uc65c \uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\uac00 \uc911\uc694\ud55c\uac00?<\/h2>\n\n\n\n<h3 id=\"%25ec%259d%25b4%25eb%25b2%25a4%25ed%258a%25b8-%25ed%2583%259d%25ec%2586%258c%25eb%2585%25b8%25eb%25af%25b8%25eb%259e%2580-%25eb%25ac%25b4%25ec%2597%2587%25ec%259d%25b8%25ea%25b0%2580\" class=\"gb-headline gb-headline-a0c5fb5e gb-headline-text\"><br>\uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\ub780 \ubb34\uc5c7\uc778\uac00?<\/h3>\n\n\n\n<p>\uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8(Event Taxonomy)\ub780 \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uc744 \ubd84\ub958\ud558\uace0 \uccb4\uacc4\ud654\ud55c \uad6c\uc870\ub97c \ub9d0\ud569\ub2c8\ub2e4. \uc6f9\uc0ac\uc774\ud2b8 \ub610\ub294 \uc571 \ub0b4\uc5d0\uc11c \ubc1c\uc0dd\ud558\ub294 \ub2e4\uc591\ud55c \uc0ac\uc6a9\uc790 \ud65c\ub3d9\uc744 \uc138\ubd80\uc801\uc73c\ub85c \uc815\uc758\ud558\uace0 \uce74\ud14c\uace0\ub9ac\ud654\ud55c \uac83\uc774 \uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\ub77c\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><a href=\"https:\/\/amplitude.com\/blog\/what-is-an-event-taxonomy\" target=\"_blank\" rel=\"noopener\"><strong>Amplitude \ube14\ub85c\uadf8<\/strong><\/a>\uc5d0 \ub530\ub974\uba74, &#8220;\uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\ub294 \uc0ac\uc6a9\uc790 \ud65c\ub3d9\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \ubd84\ub958\ud558\uace0 \uc815\uc758\ud558\ub294 \ud504\ub808\uc784\uc6cc\ud06c&#8221;\ub77c\uace0 \uc815\uc758\ub0b4\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc989, \uc0ac\uc6a9\uc790\uac00 \uc6f9\uc0ac\uc774\ud2b8\ub098 \uc571\uc5d0\uc11c \uc218\ud589\ud558\ub294 <strong>\ubaa8\ub4e0 \ud589\ub3d9\uc744 \uc774\ubca4\ud2b8\ub85c \uc815\uc758<\/strong>\ud558\uace0, \uc774\ub97c <strong>\uc720\ud615\ubcc4\ub85c \ub098\ub204\uc5b4 \uad00\ub9ac<\/strong>\ud558\ub294 \uac83\uc774 \uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\uc758 \ud575\uc2ec \uac1c\ub150\uc785\ub2c8\ub2e4<br><\/p>\n\n\n\n<h3 id=\"nbsp%25ec%259d%25b4%25eb%25b2%25a4%25ed%258a%25b8-%25ed%2583%259d%25ec%2586%258c%25eb%2585%25b8%25eb%25af%25b8-%25ec%2588%2598%25eb%25a6%25bd%25ec%259d%2598-%25ed%2595%2584%25ec%259a%2594\" class=\"gb-headline gb-headline-88546e14 gb-headline-text\"> <br>\uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8 \uc218\ub9bd\uc758 \ud544\uc694<\/h3>\n\n\n\n<p>&#8216;\uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8&#8217;\ub97c \uc798 \uc9dc\uc57c\ud55c\ub2e4\ub294 \uac83\uc740 \uc0ac\uc2e4 \ub108\ubb34\ub098\ub3c4 \uc27d\uac8c \ub5a0\uc62c\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ud0dd\uc18c\ub178\ubbf8\uc758 \ub2e8\uc5b4 \ub73b \ucc98\ub7fc &#8216;\ubd84\ub958 \uccb4\uacc4&#8217;\ub97c \uc798 \uc138\uc6cc\ub46c\uc57c, \uc774\ud6c4 \ub2e4\uc591\ud55c \ucf00\uc774\uc2a4\ub4e4\uc774 \ubc1c\uc0dd\ud560 \ub54c \uc27d\uace0 \uc815\ud655\ud55c \ubd84\ub958\uac00 \uac00\ub2a5\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\ub97c \uc798 \uc9dc\ub450\uba74 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc5d0 \ub300\ud55c \uc6a9\uc5b4\uc640 \uc815\uc758, \ud30c\ub77c\ubbf8\ud130\ub4e4\uc774 \ubb34\uc5c7\uc744 \uc758\ubbf8\ud558\ub294\uc9c0 \ub4f1\ub4f1\uc744 \ud45c\uc900\ud654 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \ud45c\uc900\ud654\ub294 \ud611\uc5c5\uc758 \uc601\uc5ed\uc5d0\uc120 \uace7 \ub370\uc774\ud130\uc5d0 \ub300\ud55c \uc77c\uad00\uc131\uacfc \uc2e0\ub8b0\uc131\uc744 \ud655\ubcf4\ud558\uac8c\ub054 \ud574\uc8fc\ub294 \uac83\uc785\ub2c8\ub2e4. \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9 A\ub97c \ub204\uad6c\ub294 B\ub85c \uc815\uc758\ud558\uace0 \ub204\uad6c\ub294 C\ub85c \uc815\uc758\ud558\ub294 \uac83\uc740 \uc62c\ubc14\ub978 \ud611\uc5c5\uc774 \uc544\ub2cc \uac83\ucc98\ub7fc\uc694.&nbsp;<\/p>\n\n\n\n<p>\uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc744 \uccb4\uacc4\uc801\uc73c\ub85c \uc815\uc758\ud558\uace0 \ubd84\ub958\ud558\uba74, \uc218\uc9d1\ub41c \ub370\uc774\ud130 \ub610\ud55c \uad6c\uc870\ud654\ub418\uc5b4 \uad00\ub9ac\ub420 \uc218 \uc788\ub2e4. \uc774\ub294 \uace7 \ub370\uc774\ud130\uc758 \ud488\uc9c8\uacfc \ud65c\uc6a9\ub3c4\ub97c \ub192\uc774\ub294 \ud575\uc2ec \uc694\uc18c\uac00 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4 &#8216;\ubc84\ud2bc \ud074\ub9ad&#8217; \uc774\ubca4\ud2b8\ub97c \uc138\ubd80\uc801\uc73c\ub85c \uc815\uc758\ud558\uc5ec &#8216;\uba54\uc778 \ud654\uba74 \ud074\ub9ad&#8217;, &#8216;\uc0c1\ud488 \uc0c1\uc138 \ud654\uba74 \ud074\ub9ad&#8217; \ub4f1\uc73c\ub85c \uad6c\ubd84\ud55c\ub2e4\uba74, \ud574\ub2f9 \uc774\ubca4\ud2b8 \ub370\uc774\ud130\ub97c \ud1b5\ud574 \uc0ac\uc6a9\uc790 \ud589\ub3d9\uc744 \ubcf4\ub2e4 \uba74\ubc00\ud788 \ubd84\uc11d\ud560 \uc218 \uc788\uac8c \ub429\ub2e4. \uc774\ucc98\ub7fc \uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\ub294 \ub370\uc774\ud130\uc758 \uccb4\uacc4\ud654\uc640 \ubd84\uc11d \uac00\ub2a5\uc131\uc744 \ub192\uc5ec\uc8fc\ub294 \uc5ed\ud560\uc744 \ud55c\ub2e4\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uc640 \uac19\uc740 \ub370\uc774\ud130 \uccb4\uacc4\ud654 \uacfc\uc815\uc744 \ud1b5\ud574 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc774 \ud55c\uce35 \ub354 \uac15\ud654\ub420 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c \uc0ac\uc6a9\uc790\uc5d0 \uc9d1\uc911\ud558\ub294 \uc804\ub7b5\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\ub97c \uc218\ub9bd\ud55c\ub2e4\ub294 \uac83\uc740 \uc720\uc800 \ud589\ub3d9\uc744 \ub354 \uae4a\uac8c \ub4e4\uc5ec\ub2e4 \ubcf4\ub294 \uac83\uacfc \ub9c8\ucc2c\uac00\uc9c0\uc774\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc544\uc8fc \uccb4\uacc4\uc801\uc778 \ud0dd\uc18c\ub178\ubbf8\ub294 \uace7 \uc720\uc800 \ud589\ub3d9\uc744 \ub514\ud14c\uc77c\ud558\uac8c \ub4e4\uc5ec\ub2e4 \ubd24\ub2e4\ub294 \ub73b\uc774\uba70 \uc0ac\uc6a9\uc790 \uacbd\ud5d8 \uc804\ubc18\uc744 \uace0\ub824\ud588\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.&nbsp;<br><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"%25ec%2582%25ac%25ec%259a%25a9%25ec%259e%2590-%25ed%2596%2589%25eb%258f%2599-%25ea%25b8%25b0%25eb%25b0%2598-%25ec%259d%25b4%25eb%25b2%25a4%25ed%258a%25b8-%25ec%25a0%2595%25ec%259d%2598%25ec%259d%2598-%25ec%25a4%2591%25ec%259a%2594%25ec%2584%25b1\" class=\"gb-headline gb-headline-45f5fa18 gb-headline-text\">\uc0ac\uc6a9\uc790 \ud589\ub3d9 \uae30\ubc18 \uc774\ubca4\ud2b8 \uc815\uc758\uc758 \uc911\uc694\uc131<\/h2>\n\n\n\n<h3 id=\"%25eb%258b%25a8%25ec%2588%259c%25ed%2595%259c-%25ed%2583%2590%25ec%2583%2589%25ec%25a0%2581-%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0-%25eb%25b6%2584%25ec%2584%259d%25ec%259d%2598-%25ed%2595%259c%25ea%25b3%2584\" class=\"gb-headline gb-headline-ad1e346a gb-headline-text\"><br>\ub2e8\uc21c\ud55c \ud0d0\uc0c9\uc801 \ub370\uc774\ud130 \ubd84\uc11d\uc758 \ud55c\uacc4<\/h3>\n\n\n\n<p>\ub2e8\uc21c\ud788 \ub370\uc774\ud130 \uacb0\uacfc\ub97c \ub098\uc5f4\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \ud070 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4 A\uc5d0\uc11c B\ub85c\uc758 \uc804\ud658\uc728\uc744 \uad6c\ud558\ub294 \uac83\uacfc \uac19\uc740 \uae30\ucd08\uc801\uc778 \ub370\uc774\ud130 \ubd84\uc11d\uc740 \uc0ac\uc2e4\uad00\uacc4\ub97c \ud655\uc778\ud558\ub294 \uc218\uc900\uc5d0 \uadf8\uce60 \ubfd0, \uc2e4\uc9c8\uc801\uc778 \ubb38\uc81c \ud574\uacb0\uc744 \uc704\ud55c \ubc29\ud5a5\uc131\uc744 \uc81c\uc2dc\ud558\uc9c0 \ubabb\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ucc98\ub7fc \uc0ac\uc804\uc5d0 \uc5b4\ub5a4 \ub370\uc774\ud130\ub97c \ubd10\uc57c \ud560\uc9c0 \uc815\uc758\ud574\ub450\uc9c0 \uc54a\uc740 \ucc44 \ub2e8\uc21c\ud788 \ud0d0\uc0c9\uc801\uc778 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \uc9c4\ud589\ud558\ub2e4 \ubcf4\uba74, \ubd84\uc11d \uacb0\uacfc \uc790\uccb4\uac00 \uc911\uc694\ud558\uc9c0 \uc54a\uc740 \uc815\ubcf4\uc5d0 \uadf8\uce60 \uc218\ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4. \ub530\ub77c\uc11c \ub370\uc774\ud130 \ubd84\uc11d\uc5d0 \uc55e\uc11c \ubd84\uc11d\uc758 \ubaa9\uc801\uacfc \ubc29\ud5a5\uc131\uc744 \uba85\ud655\ud788 \uc124\uc815\ud558\ub294 \uac83\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p><br><strong>\uc0ac\uc6a9\uc790 \uacbd\ud5d8 \uc911\uc2ec\uc758 \uc774\ubca4\ud2b8 \uc815\uc758<\/strong><\/p>\n\n\n\n<p>\uc774\ub97c \uc704\ud574\uc11c\ub294 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc5d0 \ucd08\uc810\uc744 \ub9de\ucd98 \uc774\ubca4\ud2b8 \uc815\uc758\uac00 \ud544\uc694\ud569\ub2c8\ub2e4. \ub2e8\uc21c\ud55c \ud589\ub3d9 \ub370\uc774\ud130\ub97c \ub118\uc5b4 \uc0ac\uc6a9\uc790\uac00 \uc2e4\uc81c\ub85c \uc5b4\ub5bb\uac8c \uc6b0\ub9ac \uc11c\ube44\uc2a4\ub97c \uc774\uc6a9\ud558\uace0 \uc788\ub294\uc9c0\ub97c \uad00\ucc30\ud558\uace0 \uadf8 \uacbd\ud5d8\uc744 \uc774\ubca4\ud2b8\ub85c \uad6c\uccb4\ud654\ud560 \uc218 \uc788\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud2b9\ud788 CJM(\uace0\uac1d\uc5ec\uc815\uc9c0\ub3c4)\uacfc \uac19\uc740 \uac1c\ub150\uc744 \ud65c\uc6a9\ud558\uba74 \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uc744 \ubcf4\ub2e4 \uccb4\uacc4\uc801\uc73c\ub85c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc774 \uc81c\ud488\uc744 \uc0ac\uc6a9\ud558\ub294 \uc804\uccb4 \uc5ec\uc815\uc744 \ub2e8\uacc4\ubcc4\ub85c \uc815\uc758\ud558\uace0, \uac01 \ub2e8\uacc4\uc5d0\uc11c\uc758 \uc8fc\uc694 \uc774\ubca4\ud2b8\ub97c \uc120\uc815\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud37c\ub110 \ubd84\uc11d\uacfc \uac19\uc740 \ub2e8\uacc4\ubcc4 \uc804\ud658 \ub370\uc774\ud130\ub97c \ub3c4\ucd9c\ud560 \uc218 \uc788\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ucc98\ub7fc \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc911\uc2ec\uc73c\ub85c \uc774\ubca4\ud2b8\ub97c \uc815\uc758\ud558\uace0, CJM \ub4f1\uc758 \uac1c\ub150\uc744 \ud65c\uc6a9\ud558\uc5ec \uccb4\uacc4\uc801\uc73c\ub85c \uc774\ubca4\ud2b8\ub97c \uc120\uc815\ud55c\ub2e4\uba74, \ubcf4\ub2e4 \uc758\ubbf8 \uc788\ub294 \ub370\uc774\ud130 \ubd84\uc11d\uc774 \uac00\ub2a5\ud574\uc9c8 \uac83\uc785\ub2c8\ub2e4.<br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 id=\"%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0-%25eb%25b6%2584%25ec%2584%259d-%25ec%258b%259c%25eb%2582%2598%25eb%25a6%25ac%25ec%2598%25a4-%25ec%2588%2598%25eb%25a6%25bd%25ed%2595%2598%25ea%25b8%25b0\" class=\"gb-headline gb-headline-a87aa81e gb-headline-text\">\ub370\uc774\ud130 \ubd84\uc11d \uc2dc\ub098\ub9ac\uc624 \uc218\ub9bd\ud558\uae30<\/h2>\n\n\n\n<h3 id=\"%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0-%25eb%25b6%2584%25ec%2584%259d-%25ec%258b%259c%25eb%2582%2598%25eb%25a6%25ac%25ec%2598%25a4%25ec%259d%2598-%25ec%25a0%2595%25ec%259d%2598\" class=\"gb-headline gb-headline-bf8fbb99 gb-headline-text\"><br>\ub370\uc774\ud130 \ubd84\uc11d \uc2dc\ub098\ub9ac\uc624\uc758 \uc815\uc758<\/h3>\n\n\n\n<p>\ub370\uc774\ud130 \ubd84\uc11d \uc2dc\ub098\ub9ac\uc624\ub780 \ub2e8\uc21c\ud558\uac8c \uc9d1\uacc4\ub41c \ub370\uc774\ud130\ub97c \ub098\uc5f4\ud574\ub450\uace0 \ubd84\uc11d\ud558\ub294 \uac83\uc774 \uc544\ub2cc, \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub9de\ub294 <strong>\ub370\uc774\ud130 \ubd84\uc11d \ubc29\ud5a5\uc131\uc744 \uc218\ub9bd\ud574\ub454 \ub4a4 \ubd84\uc11d<\/strong>\ud558\ub294 \uac83\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4. \ud558\ub098\uc758 \uc601\ud654 \uc2dc\ub098\ub9ac\uc624\ub97c \ub9cc\ub4e4\ub4ef \uc6b0\ub9ac \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc11c\ube44\uc2a4\uc5d0 \uc720\uc785\ub41c \ub4a4 \ud589\ub3d9\ud560 \uac83\ub4e4\uc744 \ubbf8\ub9ac \uc608\uc0c1\ud574\ubcf4\uace0, \uadf8 \uc694\uc18c\uc694\uc18c\ub9c8\ub2e4 \ud544\uc694\ud55c \ub370\uc774\ud130\ub4e4\uc744 \uc815\uc758\ud574\ub193\ub294 \uac1c\ub150\uc785\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4, \uc774\ucee4\uba38\uc2a4 \uc1fc\ud551\ubab0\uc758 \uacbd\uc6b0 \uc0ac\uc6a9\uc790\ub4e4\uc774 \uc0c1\ud488 \uc0c1\uc138\ud398\uc774\uc9c0\ub97c \ubcf4\uace0 \ubc14\ub85c \uad6c\ub9e4\ub97c \ud558\ub294 \uacbd\ud5a5\uc774 \uc788\ub2e4\uace0 \uac00\uc815\ud574\ubd05\uc2dc\ub2e4. \uc804\ud1b5\uc801\uc778 \uc0ac\uc6a9\uc790 \uacb0\uc81c\ub2e8\uacc4\uc778 [\uc0c1\ud488 \uc870\ud68c &#8211; \uc7a5\ubc14\uad6c\ub2c8 &#8211; \uacb0\uc81c\uc2dc\uc791 &#8211; \uad6c\ub9e4\uc644\ub8cc] \ub2e8\uacc4\ub97c \uac70\uce58\uc9c0 \uc54a\uace0, &#8216;\uc7a5\ubc14\uad6c\ub2c8&#8217; \ub2e8\uacc4\ub97c \uacfc\uac10\ud788 \ube7c\ubc84\ub9b0 \uc2dc\ub098\ub9ac\uc624\ub97c \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc6b0\ub9ac \uc1fc\ud551\ubab0\uc5d0\uc11c \uc7a5\ubc14\uad6c\ub2c8\ub97c 90% \uc774\uc0c1 \uc0ac\uc6a9\ud558\uc9c0 \uc54a\uace0, \uc1fc\ud551\ubab0 \ud2b9\uc131\uc0c1 \ub2e4\ub7c9\uc758 \ud488\ubaa9\uc744 \uad6c\ub9e4\ud558\uc9c0 \uc54a\ub294\ub2e4\ub294 \ub370\uc774\ud130 \ubd84\uc11d \uacb0\uacfc\uc5d0 \uae30\ubc18\ud55c \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610 \ub2e4\ub978 \uc608\uc2dc\ub85c O2O(Online to Offline) \uc11c\ube44\uc2a4\uc5d0\uc11c\ub294 \uc0ac\uc6a9\uc790\uc758 \uc704\uce58\uac00 \uac00\uc7a5 \uc911\uc694\ud55c \ub370\uc774\ud130\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc0c1\ud488\uc758 \uc11c\ube44\uc2a4 \uc81c\uacf5 \uac00\ub2a5\uc9c0\uc5ed\uc744 \ub370\uc774\ud130\ub85c \uc218\uc9d1\ud558\uc5ec, \uc0ac\ub78c\ub4e4\uc774 \uc5b4\ub5a4 \uc0c1\ud488\uc5d0 \uad00\uc2ec\uc744 \uac16\ub294\uc9c0\uc758 \uacb0\uacfc\ub97c \ud574\ub2f9 \uc9c0\uc5ed\uc5d0\uc11c \uc6b0\ub9ac \uc11c\ube44\uc2a4\uac00 \ubc18\uc751\uc774 \uc88b\uc740\uc9c0 \uc5ec\ubd80\ub85c \ud310\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 &#8220;\uc0ac\uc6a9\uc790\uac00 \uc811\uc18d\ud55c \uc704\uce58\uc640 \uc2e4\uc81c \uc0c1\ud488\uc870\ud68c\ub97c \ud560 \ub54c\uc758 \uc0c1\ud488 \uc704\uce58\uac00 \uac19\ub2e4\uba74 \uad6c\ub9e4\uc804\ud658\uc728\uc774 \ub192\uc744 \uc218 \uc788\ub2e4&#8221;\uc640 \uac19\uc740 \uac00\uc124 \uae30\ubc18\uc758 \ub370\uc774\ud130 \ubd84\uc11d \uc2dc\ub098\ub9ac\uc624\ub97c \uc218\ub9bd\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<h3 id=\"aarrr-%25ed%2594%2584%25eb%25a0%2588%25ec%259e%2584%25ec%259b%258c%25ed%2581%25ac%25eb%25a5%25bc-%25ed%2599%259c%25ec%259a%25a9%25ed%2595%259c-%25ed%258d%25bc%25eb%2584%2590-%25ec%2584%25a4%25ea%25b3%2584\" class=\"gb-headline gb-headline-f8a81f61 gb-headline-text\">AARRR \ud504\ub808\uc784\uc6cc\ud06c\ub97c \ud65c\uc6a9\ud55c \ud37c\ub110 \uc124\uacc4<\/h3>\n\n\n\n<p>\uc774\uc820 \uc544\uc8fc \uc720\uba85\ud574\uc9c4 AARRR \ud504\ub808\uc784\uc6cc\ud06c\uc785\ub2c8\ub2e4. Acquisition, Activation, Revenue, Retention, Referral\ub85c \uc774\ub8e8\uc5b4\uc9c4 AARRR\uc740 \uc774\uc81c \ud754\ud558\uac8c \uc811\ud560 \uc218 \uc788\ub294 \uac1c\ub150\uc774\uc9c0\ub9cc \ub9c9\uc0c1 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0 \uc801\uc6a9\ud558\uae30\uc5d4 \uc5b4\ub824\uc6b8 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub54c \uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\uc640 \ub370\uc774\ud130 \ubd84\uc11d \uc2dc\ub098\ub9ac\uc624\ub97c \ud65c\uc6a9\ud558\uba74 \ub354 \uc27d\uac8c \uadf8\ub9ac\uace0 \uc2e4\uc9c1\uc801\uc778 \ub3c4\uc6c0\uc774 \ub420 \uc218 \uc788\uac8c \uc801\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p>\uc608\ub97c\ub4e4\uc5b4 \uc774\ucee4\uba38\uc2a4 \ube44\uc988\ub2c8\uc2a4\ub97c \uc6b4\uc601\uc911\uc774\ub77c\uba74&nbsp;<\/p>\n\n\n\n<p>Acquisition : \uc6b0\ub9ac \uc11c\ube44\uc2a4 \ubc29\ubb38 \ud639\uc740 \ud68c\uc6d0\uac00\uc785<br>Activation : \ud68c\uc6d0\uac00\uc785 \ud639\uc740 \uc0c1\ud488 \ud398\uc774\uc9c0 \uc870\ud68c<br>Retention : \uc0c1\ud488 \ud398\uc774\uc9c0\ub97c \uc5ec\ub7ec \uae30\uac04\uc5d0 \uac78\uccd0 \uc870\ud68c, \uc7ac\uad6c\ub9e4 \ub4f1&nbsp;<br>Revenue : \uacb0\uc81c \uc644\ub8cc&nbsp;<br>Referral : \uce5c\uad6c\ucd08\ub300\ub97c \ud1b5\ud55c \ud68c\uc6d0\uac00\uc785<\/p>\n\n\n\n<p>\uc704\uc640 \uac19\uc774 \ud37c\ub110\uc744 \uad6c\uc131\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc774\uc81c \uc6b0\ub9ac\uac00 \ud560 \uc77c\uc740 \uc774 \uac1c\ub150\uc801\uc778 \ud504\ub808\uc784\uc6cc\ud06c\ub97c \uc2e4\uc9c8\uc801\uc778 \uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\uc5d0 \ub300\uc785\ud558\uc5ec \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0 \ub9de\ub294 \ud37c\ub110 \uc124\uacc4\ub97c \ud558\ub294 \uac83\uc785\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc608\ub97c\ub4e4\uc5b4&nbsp;<\/p>\n\n\n\n<p>Acquisition : visit, Signup<br>Activation : Signup<br>Retention : D3 Classic Retention (event : visit), Purchase<br>Revenue : Purchase<br>Referral : Signup (parameter : referral)<\/p>\n\n\n\n<p>\uc774\ub807\uac8c \uc6b0\ub9ac\uac00 \uc138\uc6cc\ub454 \uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\ub97c \ubc14\ud0d5\uc73c\ub85c AARRR\uc5d0 \ud574\ub2f9\ud558\ub294 \uc774\ubca4\ud2b8\ub97c \uc815\uc758\ud574\ub450\uba74 \ub354 \uba85\ud655\ud55c \ubd84\uc11d\uc774 \uac00\ub2a5\ud574\uc9d1\ub2c8\ub2e4. Acquisition\uc5d0 \ud574\ub2f9\ud558\ub294 \ub370\uc774\ud130\ub4e4\uc740 Visit \uc774\ubca4\ud2b8\uc758 \uc218\ub97c \uc9d1\uacc4\ud558\uace0, Revenue\ub294 Purchase\uc758 Parameter \uc911 Value\ub97c &#8216;\uad6c\ub9e4 \uae08\uc561&#8217;\uc73c\ub85c \uc815\uc758\ud574\ub450\uba74 Purchase \uc774\ubca4\ud2b8 \uc218\ub294 \uace7 \uad6c\ub9e4\uc218, Purchase \uc758 Value\uc758 \ud569\uc740 \uace7 \ub9e4\ucd9c\uc774 \ub429\ub2c8\ub2e4. Referral\uc740 \ud68c\uc6d0\uac00\uc785(Signup)\uc744 \ud55c \uc720\uc800\ub4e4 \uc911 Referral \uc774\ub780 Parameter\uac00 \ube44\uc5b4\uc788\uc9c0 \uc54a\uc740 \uacbd\uc6b0 \uce5c\uad6c\ucd08\ub300\ub97c \ud1b5\ud574 \uac00\uc785\ud55c \uc720\uc800\ub4e4\uc774\ub2c8 +1\ub85c \uc9d1\uacc4\ud558\uba74 \ub429\ub2c8\ub2e4.&nbsp;<br><br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><br><\/p>\n\n\n\n<p>\uc774\ubca4\ud2b8 \ud0dd\uc18c\ub178\ubbf8\uc640 \ub370\uc774\ud130 \ubd84\uc11d \uc2dc\ub098\ub9ac\uc624\ub294 \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815\uc744 \uc704\ud55c \ud544\uc218\uc801\uc778 \uc694\uc18c\uc785\ub2c8\ub2e4. \uc0ac\uc6a9\uc790 \ud589\ub3d9\ub4e4\uc744 \ubcf4\ub2e4 \uc138\ubd80\uc801\uc73c\ub85c \ubd84\ub958\ud558\uc5ec \ub370\uc774\ud130\ud654 \ud558\uace0, \uad6c\uccb4\uc801\uc778 \uc2dc\ub098\ub9ac\uc624\ub97c \ud1b5\ud574 \uc720\uc6a9\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\ub3c4\ub85d \ub3c4\uc640\uc8fc\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774 \ub458\uc740 \ud504\ub85c\ub355\ud2b8 \ucd08\uae30\uc5d0 \ubbf8\ub9ac \uace0\ubbfc\ud574\ub450\uc5b4\uc57c \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uc7a5 \uacfc\uc815\uc5d0\uc11c \uc801\ud569\ud55c \ub370\uc774\ud130 \ubd84\uc11d\uc744 \uac00\ub2a5\ud558\uac8c\ub054 \ud569\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc6b0\ub9ac\ub294 4\ucc28 \uc0b0\uc5c5\ud601\uba85\uc73c\ub85c \ub300\ud45c\ub418\ub294 \uc815\ubcf4\ud654 \uc2dc\ub300\uc5d0 \uc0b4\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ubc18\ubcf5 \uac00\ub2a5\ud558\uace0 \uc9c0\uc18d\uac00\ub2a5\ud55c \uc131\uc7a5\uc744 \uc704\ud574\uc120, \ubd88\ud655\uc2e4\ud55c \uac1c\uc778\uc758 \uc9c1\uac10\uc5d0 \uc758\uc874\ud558\uae30 \ubcf4\ub2e4 \ub370\uc774\ud130 \uae30\ubc18\uc758 \uccb4\uacc4\uc801 \uc758\uc0ac\uacb0\uc815\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \uc774 \uae00\uc774 \ub9ce\uc740 \ubd84\ub4e4\uc5d0\uac8c \ub370\uc774\ud130 \ubd84\uc11d\uc758 \ud1a0\ub300\ub97c \uc81c\uacf5\ud558\uace0, \ud6cc\ub96d\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \ub3c4\ucd9c\ud558\ub294 \ub370 \ub3c4\uc6c0\uc774 \ub418\uae38 \ud76c\ub9dd\ud558\uba70 \uae00\uc744 \ub9c8\uce69\ub2c8\ub2e4.<br><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-95942da8\"><a href=\"https:\/\/1point.kr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"3080\" height=\"1664\" class=\"gb-image gb-image-95942da8\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/04\/Miguel_expert_btn.png\" alt=\"\" title=\"Miguel_expert_btn\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/04\/Miguel_expert_btn.png 3080w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/04\/Miguel_expert_btn-300x162.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/04\/Miguel_expert_btn-1024x553.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/04\/Miguel_expert_btn-768x415.png 768w, 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