{"id":2757,"date":"2024-05-14T18:54:18","date_gmt":"2024-05-14T09:54:18","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=2757"},"modified":"2025-04-11T15:39:51","modified_gmt":"2025-04-11T06:39:51","slug":"opinno-onepoint-ltv-cac-webinar","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/news\/opinno-onepoint-ltv-cac-webinar\/","title":{"rendered":"[Opinno X One Point] &#8216;\ucee4\uba38\uc2a4 \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c \ud0d1\ud2f0\uc5b4 \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5&#8217; \uc6e8\ube44\ub098 \ud6c4\uae30"},"content":{"rendered":"\n<p>\ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc218\ub9bd\ud560 \ub54c, \ub300\ub2e4\uc218\uc758 \uae30\uc5c5\ub4e4\uc774 <strong>&#8216;\ub192\uc740 ROAS \ub2ec\uc131&#8217;<\/strong>\uc744 \ubaa9\ud45c\ub85c \uc124\uc815\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uae30\uc5c5\uc774 ROAS\uc5d0\ub9cc \ubab0\ub450\ud560 \uacbd\uc6b0, \uc798\ubabb\ub41c \ubaa9\ud45c\ub97c \uc138\uc6b0\uac70\ub098 \ubd88\ud544\uc694\ud55c \uc5c5\ubb34\uc5d0 \uc9d1\uc911\ud560 \uc704\ud5d8\uc774 \ucee4\uc9c0\ub294\ub370\uc694.<\/p>\n\n\n\n<p>\uc774\uc5d0 \uc6d0\ud3ec\uc778\ud2b8\uc640 \uc624\ud53c\ub178\ub294 \ud569\ub3d9 \uc6e8\ube44\ub098\ub97c \uac1c\ucd5c, \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc744 \uc704\ud574\uc11c \uaf2d \ud655\uc778\ud574\uc57c \ud560 \ud575\uc2ec \uc9c0\ud45c\uc778 LTV\uc640 CAC\ub97c \uc18c\uac1c\ud558\uace0, \uc774\ub97c \uac1c\uc120\uc2dc\ud0a4\ub294 \ubc29\ubc95\uc744 \uacf5\uc720\ud558\uae30\ub85c \ud588\uc2b5\ub2c8\ub2e4. <br><br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 id=\"opinno-%25eb%25b8%258c%25eb%259e%259c%25eb%2593%259c-%25ec%25a0%2584%25eb%259e%25b5-%25ec%2588%2598%25eb%25a6%25bd-%25eb%25b0%25a9%25eb%25b2%2595%25eb%25a1%25a0\" class=\"gb-headline gb-headline-f78ab42d gb-headline-text\">[ OPINNO: \ube0c\ub79c\ub4dc \uc804\ub7b5 \uc218\ub9bd \ubc29\ubc95\ub860 ]<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-88aa59a9\"><img loading=\"lazy\" decoding=\"async\" width=\"742\" height=\"530\" class=\"gb-image gb-image-88aa59a9\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/05\/1-2.png\" alt=\"\" title=\"1-2\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/05\/1-2.png 742w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/05\/1-2-300x214.png 300w\" sizes=\"auto, (max-width: 742px) 100vw, 742px\"><\/figure>\n\n\n\n<p><br>\uc774\ubc88 \uc6e8\ube44\ub098\ub294 \ucd1d 3\uac1c\uc758 \uc138\uc158\uc73c\ub85c \uad6c\uc131\ub418\uc5b4 \uc9c4\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uac15\uc5f0\uc758 \uccab \uc2dc\uc791\uc740 \uc624\ud53c\ub178 \ub9c8\ucf00\ud305\uc758 \uc804\ubbfc\uc6b0 \ub300\ud45c\ub2d8\uc774 \ub9e1\uc544\uc8fc\uc168\ub294\ub370\uc694. \uc815\ud655\ud55c <strong>\uc9c0\ud45c \uae30\ubc18\uc758 \ub9c8\ucf00\ud305 \ubaa9\ud45c \uc124\uc815<\/strong>\uc744 \uac15\uc870\ud558\uc2dc\uba70, \ub2e4\uc591\ud55c \uc9c0\ud45c\ub4e4\uc5d0 \ub300\ud55c \uc124\uba85\uacfc \ud65c\uc6a9 \ubc29\ubc95\uc744 \uc124\uba85\ud574 \uc8fc\uc168\uc2b5\ub2c8\ub2e4. \uc5b4\ub5a4 \uc810\ub4e4\uc744 \uae30\ubc18\uc73c\ub85c \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc9dc\uc57c \ud558\ub294\uc9c0, \uc7a5\uae30\uc801 \uc131\uc7a5\uc744 \uc704\ud55c \uc9c0\ud45c \uad00\ub9ac\ub97c \uc5b4\ub5bb\uac8c \ud558\ub294\uc9c0\ub97c \ubc30\uc6b8 \uc218 \uc788\uc5c8\ub294\ub370\uc694.<\/p>\n\n\n\n<p>\uc774\uc5d0 \ub354\ubd88\uc5b4 \uc7ac\uad6c\ub9e4\uc728\uc774 \ub0ae\uc744 \ub54c\uc758 \uadf9\ubcf5 \ubc29\ubc95, \uace0\uac1d retention \ub2e8\uacc4\uc5d0\uc11c\uc758 \uccb4\ud06c\ub9ac\uc2a4\ud2b8 \ub4f1 \uc804\ubbfc\uc6b0 \ub300\ud45c\ub2d8\uc758 \uadc0\uc911\ud55c \ub178\ud558\uc6b0\uac00 \uacf5\uac1c\ub418\uc5b4 \ub354\uc6b1 \ud48d\ubd80\ud55c \uac15\uc5f0\uc774 \uc9c4\ud589\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<br><br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><br><\/p>\n\n\n\n<h2 id=\"one-point-ltvcac-%25ec%2584%25b1%25ea%25b3%25b5%25ec%2582%25ac%25eb%25a1%2580-%25eb%25b0%258f-%25ec%259d%25b8%25ec%2582%25ac%25ec%259d%25b4%25ed%258a%25b8\" class=\"gb-headline gb-headline-70f36684 gb-headline-text\">[ One Point: LTV\/CAC \uc131\uacf5\uc0ac\ub840 \ubc0f \uc778\uc0ac\uc774\ud2b8 ]<\/h2>\n\n\n\n<figure class=\"gb-block-image gb-block-image-5b05444a\"><img loading=\"lazy\" decoding=\"async\" width=\"865\" height=\"623\" class=\"gb-image gb-image-5b05444a\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/05\/2.png\" alt=\"\uc6d0\ud3ec\uc778\ud2b8 \uc6e8\ube44\ub098 \uac15\uc5f0 &amp; \uac15\uc0ac\" title=\"2\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/05\/2.png 865w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/05\/2-300x216.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/05\/2-768x553.png 768w\" sizes=\"auto, (max-width: 865px) 100vw, 865px\" \/><\/figure>\n\n\n\n<p><br>2, 3\ubc88\uc9f8 \uac15\uc5f0\uc744 \uc704\ud574, \uc6d0\ud3ec\uc778\ud2b8\uc758 \ud0d1\ud2f0\uc5b4 \uc804\ubb38\uac00 \ub450 \ubd84\uc744 \uc5f0\uc0ac\ub85c \ubaa8\uc168\uc2b5\ub2c8\ub2e4, \uc804\ubb38\uac00\ub2d8\ub4e4\uc774 \uacbd\ud5d8\ub4e4\uc774 \uc0ac\ub840\ub85c \uc81c\uc2dc\ub418\uc5b4 \ub354\uc6b1 \uc774\ud574\uac00 \uc26c\uc6e0\ub358 \uac15\uc5f0\uc774\uc5c8\ub294\ub370\uc694.<br><br><\/p>\n\n\n\n<h3 id=\"ltv-%25ea%25b0%259c%25ec%2584%25a0-%25ec%2584%25b1%25ea%25b3%25b5%25ec%2582%25ac%25eb%25a1%2580-%25eb%25b0%258f-%25ec%259d%25b8%25ec%2582%25ac%25ec%259d%25b4%25ed%258a%25b8-%25ec%2586%2590%25ed%259d%25ac%25ec%2588%2598-%25ec%25a0%2584%25eb%25ac%25b8%25ea%25b0%2580\" class=\"gb-headline gb-headline-f610a15b gb-headline-text\">[ LTV \uac1c\uc120 \uc131\uacf5\uc0ac\ub840 \ubc0f \uc778\uc0ac\uc774\ud2b8: \uc190\ud76c\uc218 \uc804\ubb38\uac00]<\/h3>\n\n\n\n<p>2\ubc88\uc9f8 \uac15\uc5f0\uc740 <strong>&#8216;LTV\uc758 \uc911\uc694\uc131&#8217;<\/strong>\uc744 \uc8fc\uc81c\ub85c \ud55c \uc190\ud76c\uc218 \uc804\ubb38\uac00\ub2d8\uc758 \uac15\uc5f0\uc774\uc5c8\uc2b5\ub2c8\ub2e4. \uace0\uac1d\uc744 \ube0c\ub79c\ub4dc \ub0b4\uc5d0 \uc794\ub958\uc2dc\ud0a4\uace0, \uc9c0\uc18d\uc801\uc73c\ub85c \uc21c\ud658\uc2dc\ud0a4\ub294 \ubc29\ubc95\uc5d0 \ub300\ud574 \uc124\uba85\ud574 \uc8fc\uc168\ub294\ub370\uc694. \ud654\uc7a5\ud488 \ube0c\ub79c\ub4dc\uc5d0\uc11c \uad11\uace0 \uc608\uc0b0\uc744 50% \uc904\uc600\uc74c\uc5d0\ub3c4, \uad6c\ub9e4 \ud69f\uc218\ub97c 129% \uc99d\uac00\uc2dc\ucf30\ub358 \uc804\ubb38\uac00\ub2d8\uc758 \uacbd\ud5d8\uc774 \uc608\uc2dc\ub85c \uc81c\uc2dc\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\ucc44\ub110\ud1a1 \uc11c\ud3ec\ud2b8\ubd07 \uc138\ud305, \ub77d\uc778 \uc804\ub7b5 \uad6c\uc131<\/strong> \ub4f1 \uace0\uac1d \uc720\uc9c0\ub97c \uc704\ud55c \uad6c\uccb4\uc801\uc778 \ubc29\ubc95\uc774 \uc81c\uc2dc\ub418\uc5c8\uace0, \uc804\ubb38\uac00\ub2d8\uc758 \ub178\ud558\uc6b0\ub97c \ubc30\uc6b8 \uc218 \uc788\ub358 \uc720\uc775\ud55c \uc2dc\uac04\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<br> <br><\/p>\n\n\n\n<h3 id=\"cac-%25ea%25b0%259c%25ec%2584%25a0-%25ec%2584%25b1%25ea%25b3%25b5%25ec%2582%25ac%25eb%25a1%2580-%25eb%25b0%258f-%25ec%259d%25b8%25ec%2582%25ac%25ec%259d%25b4%25ed%258a%25b8-%25ea%25b9%2580%25ec%258a%25b9%25ec%259a%25b1-%25ec%25a0%2584%25eb%25ac%25b8%25ea%25b0%2580\" class=\"gb-headline gb-headline-0d7ffb57 gb-headline-text\">[ CAC \uac1c\uc120 \uc131\uacf5\uc0ac\ub840 \ubc0f \uc778\uc0ac\uc774\ud2b8: \uae40\uc2b9\uc6b1 \uc804\ubb38\uac00]<\/h3>\n\n\n\n<p>\ub9c8\uc9c0\ub9c9 \uac15\uc5f0\uc740 \ub354\ud30c\uc6b4\ub354\uc988\uc758 \ud300\uc7a5\uc774\uc790 \uc6d0\ud3ec\uc778\ud2b8 \uc804\ubb38\uac00\ub85c \ud65c\ub3d9\uc911\uc774\uc2e0 \uae40\uc2b9\uc6b1 \uc804\ubb38\uac00\ub2d8\uc774 \ub9e1\uc544 \uc8fc\uc168\ub294\ub370\uc694. \uace0\uac1d \ud68d\ub4dd\uc744 \uc704\ud574\uc120 &#8216;<strong>\uad6c\uccb4\uc801\uc778 \uace0\uac1d \uc815\uc758<\/strong>&#8216;\uc640 &#8216;<strong>\ub2c8\uc988 \ubd84\uc11d<\/strong>&#8216;\uc774 \uc120\ud589\ub418\uc5b4\uc57c \ud568\uc744 \uac15\uc870\ud574 \uc8fc\uc168\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uc640 \uad00\ub828\ud55c \uc0ac\ub840\ub85c \ud3ab \uac74\uac15\uc2dd\ud488 \ube0c\ub79c\ub4dc\uc758 \uc131\uacf5\uc0ac\ub840\uac00 \uacf5\uac1c\ub418\uc5c8\ub294\ub370\uc694. \ud574\ub2f9 \ube0c\ub79c\ub4dc\ub294 \uc804\ubb38\uac00\ub2d8\uc774 \ud569\ub958\ud558\uae30 \uc804 \uc88b\uc9c0 \uc54a\uc740 \ub9e4\ucd9c \uc131\uacfc\ub97c \uac70\ub450\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud5c8\ub098 \uc18c\ud615\uacac \ubc0f \ub178\ub839\uacac\uc73c\ub85c \ud0c0\uac9f\uc744 \uc881\ud788\uace0, &#8216;\uce58\uc11d\uc81c\uac70\uac04\uc2dd&#8217;\uc774\ub77c\ub294 \ud0a4\uc6cc\ub4dc\ub97c \uc138\ud305\ud558\uc790 \ub124\uc774\ubc84 \uc1fc\ud551 2\uc704 \uc5c5\uccb4\ub85c \uae09\uc131\uc7a5\ud560 \uc218 \uc788\uc5c8\ub294\ub370\uc694. \uace0\uac1d \ud68d\ub4dd\uc744 \uc704\ud574 \uc5b4\ub5a4 \uc804\ub7b5\uc744 \uc218\ub9bd\ud574\uc57c \ud558\ub294\uc9c0 \ubc30\uc6b8 \uc218 \uc788\ub358 \uc720\uc775\ud55c \uac15\uc5f0\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><br><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"%25ec%259b%25a8%25eb%25b9%2584%25eb%2582%2598-%25ed%259b%2584%25ea%25b8%25b0\" class=\"gb-headline gb-headline-2d0afc87 gb-headline-text\"><br><br>\uc6e8\ube44\ub098 \ud6c4\uae30<\/h2>\n\n\n\n<p>\uc5f4\uc815\uc801\uc73c\ub85c \uac15\uc5f0\uc744 \uc9c4\ud589\ud574\uc8fc\uc2e0 \uc5f0\uc0ac\ub2d8\ub4e4 \ub355\uc5d0, \ubcf8\ubb38\uc5d0 \ub2e4 \ub2f4\uc9c0 \ubabb\ud560 \uc815\ub3c4\ub85c \ub9ce\uc740 \ub178\ud558\uc6b0\uc640 \uc131\uacf5\uc0ac\ub840\uac00 \uacf5\uac1c\ub418\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8 \ub355\uc5d0 \ub9ce\uc740 \ucc38\uac00\uc790\ubd84\ub4e4\uc774 \uc720\uc775\ud55c \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uace0 \ub3cc\uc544\uac00\uc2e4 \uc218 \uc788\uc5c8\ub294\ub370\uc694. <br><br><\/p>\n\n\n\n<p class=\"has-contrast-2-background-color has-background\" style=\"font-size:17px\"><strong>ROAS\uac00 \ub192\uc740 \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud574\ub3c4 \uc804\uccb4\uc801\uc778 \ub9e4\ucd9c\uc740 \ud56d\uc0c1 \uc9c0\uc9c0\ubd80\uc9c4 \ud588\uc2b5\ub2c8\ub2e4. <\/strong><br><strong>\uc774\ubc88 \uae30\ud68c\ub85c LTV\ub77c\ub294 \ud655\uc2e4\ud55c \ubb38\uc81c\ub97c \uc54c\uac8c \ub418\uc5c8\uace0, \uc804\ubb38\uac00\ub2d8\uc758 \ub178\ud558\uc6b0\ub97c \ud65c\uc6a9\ud558\uc5ec \ud574\uacb0\ud574\ubcf4\uace0\uc790 \ud569\ub2c8\ub2e4. \uc88b\uc740 \uc6e8\ube44\ub098 \uc5f4\uc5b4\uc8fc\uc154\uc11c \uac10\uc0ac\ud569\ub2c8\ub2e4!<br><br>    &#8211; \uc758\ub958 \uad00\ub828 \uae30\uc5c5 J\uc0ac \ub300\ud45c\ub2d8  <\/strong><\/p>\n\n\n\n<p><br>\uc6d0\ud3ec\uc778\ud2b8\ub294 \uae30\uc5c5\ub4e4\uc758 \ub9c8\ucf00\ud305 \uad81\uae08\uc99d, \uace0\ubbfc\ub4e4\uc744 \ud574\uacb0\ud574\ub4dc\ub9ac\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \ud589\uc0ac\ub97c \uc9c4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc55e\uc73c\ub85c\ub3c4 \ub354 \ub2e4\uc591\ud55c \uc8fc\uc81c\uc640 \uc5f0\uc0ac\ub4e4\ub85c \ub3cc\uc544\uc62c \uc608\uc815\uc774\ub2c8 \ub9ce\uc740 \uad00\uc2ec \ubd80\ud0c1\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubaa8\ub4e0 \uae30\uc5c5\uc774 \ub9c8\ucf00\ud305 \uace0\ubbfc\uc5d0\uc11c \uc790\uc720\ub85c\uc6cc\uc9c0\ub294 \uadf8\ub0a0\uae4c\uc9c0, \uc6d0\ud3ec\uc778\ud2b8\ub294 \uacc4\uc18d\ud574\uc11c \uc815\uc9c4\ud558\uaca0\uc2b5\ub2c8\ub2e4.<br><br><br><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-325cc01e\"><a href=\"https:\/\/1point.kr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"3080\" height=\"608\" class=\"gb-image gb-image-325cc01e\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/05\/default_btn-2.png\" alt=\"\" title=\"default_btn\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/05\/default_btn-2.png 3080w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/05\/default_btn-2-300x59.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/05\/default_btn-2-1024x202.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/05\/default_btn-2-768x152.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/05\/default_btn-2-1536x303.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/05\/default_btn-2-2048x404.png 2048w\" sizes=\"auto, (max-width: 3080px) 100vw, 3080px\"><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/2757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=2757"}],"version-history":[{"count":15,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/2757\/revisions"}],"predecessor-version":[{"id":5247,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/2757\/revisions\/5247"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/2759"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=2757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=2757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=2757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}