{"id":3440,"date":"2024-07-29T12:30:00","date_gmt":"2024-07-29T03:30:00","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=3440"},"modified":"2025-05-14T03:28:56","modified_gmt":"2025-05-13T18:28:56","slug":"future-of-advertising","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/insights\/future-of-advertising\/","title":{"rendered":"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc6b4\uc601 \ubc29\ud5a5 : \uc131\uacfc \ubd84\uc11d \uad00\uc810 \ubcc0\ud654\uc640 CRM \uc804\ub7b5"},"content":{"rendered":"\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc624\ub7ab\ub3d9\uc548 \uc6b4\uc601\ud574\uc628 \ubd84\ub4e4\uc774 \uacf5\ud1b5\uc801\uc73c\ub85c \uacaa\ub294 \ubb38\uc81c\ub294 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\uc608\uc0b0\uc744 \ub298\ub9ac\uace0 \uad11\uace0 \uc18c\uc7ac\ub97c \ucd5c\uc801\ud654\ud574\ub3c4 \uc131\uacfc\uac00 \ub454\ud654\ub418\ub294 \uc2dc\uc810\uc774 \ucc3e\uc544\uc628\ub2e4.<\/li>\n\n\n\n<li>\ub9c8\ucf00\ud305 \ube44\uc6a9\uc744 \uc99d\uac00\uc2dc\ucf1c\ub3c4 \uc804\uccb4 \ub9e4\ucd9c\uc5d0 \ud070 \ubcc0\ud654\uac00 \uc5c6\uc5b4 \ud6a8\uacfc\ub97c \uc54c\uae30 \uc5b4\ub835\ub2e4.<\/li>\n<\/ol>\n\n\n\n<p>\uac8c\ub2e4\uac00 \ucd5c\uadfc\uc5d4 \uc2dc\uc7a5 \ud658\uacbd\uc774 \uae09\ubcc0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucfe0\ud0a4\ub9ac\uc2a4 \uc815\ucc45\uc73c\ub85c \uc778\ud574 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \ub9e4\uccb4\ubcc4 \uae30\uc5ec\ub3c4\uc640 \ub9ac\ud0c0\uac9f\ud305\uc744 \uc704\ud55c \uace0\uac1d \ub370\uc774\ud130 \ud65c\uc6a9\uc774 \uc5b4\ub824\uc6cc\uc84c\uc2b5\ub2c8\ub2e4. \uc560\ud50c\uacfc \uad6c\uae00\uc740 \uc774\uc5d0 \ub300\uc751\ud558\ub294 \uc194\ub8e8\uc158\uc744 \ub0b4\ub193\uc558\uc9c0\ub9cc, \uc5ec\uc804\ud788 \ub178\uc774\uc988 \ub370\uc774\ud130\uac00 \ud3ec\ud568\ub418\uac70\ub098 \uc2e4\uc2dc\uac04 \ub370\uc774\ud130\ub97c \uc81c\uacf5\ud558\uc9c0 \uc54a\uc544 \ub0ae\uc740 \uc815\ud655\ub3c4\uc758 \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud560 \uc218\ubc16\uc5d0 \uc5c6\ub294 \uc0c1\ud669\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub807\ub2e4\uace0 \ud574\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc911\ub2e8\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4. \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ud5a5\uc0c1\uacfc \ub9e4\ucd9c \uc99d\ub300\ub97c \uc704\ud574 \uace0\uac1d\uc744 \uc720\uc785\uc2dc\ucf1c\uc57c \ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \ubb3c\ub860 \ub300\uc548\uc774 \uc5c6\ub294 \uac83\uc740 \uc544\ub2d9\ub2c8\ub2e4. \ucd5c\uadfc\uc5d0\ub294 \ub77c\uc774\ube0c \ucee4\uba38\uc2a4\uc640 \ucf58\ud150\uce20 \ucee4\uba38\uc2a4\uac00 \uae09\ubd80\uc0c1\ud558\uba70, \ud2f1\ud1a1\uacfc \uc720\ud29c\ube0c \ub4f1\uc5d0\uc11c\ub3c4 \uc1fc\ud551 \uae30\ub2a5\uc744 \uac15\ud654\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc \ucf58\ud150\uce20 \ucee4\uba38\uc2a4\ub294 \ucf58\ud150\uce20\ub97c \ud0a4\uc6b0\ub294\ub370 \uc2dc\uac04\uc774 \uac78\ub9ac\uace0, \uc778\ud50c\ub8e8\uc5b8\uc11c\uc640\uc758 \ud611\uc5c5\ub3c4 \ub9e4\ubc88 \uc9c4\ud589\ud558\uae30 \uc5b4\ub824\uc6b4 \ubd80\ubd84\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \uc0c1\ud669\uc5d0\uc11c \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\ub97c \uc5b4\ub5bb\uac8c \uc6b4\uc601\ud574\uc57c \ud560\uae4c\uc694? \ubcf8\ubb38\uc5d0\uc11c\ub294 \uc131\uacfc\ub97c \ubcf4\ub294 \uad00\uc810\uc758 \ubcc0\ud654\uc640 CRM \uc5f0\uacc4 \uc804\ub7b5, \ub450 \uac00\uc9c0\ub85c \ub098\ub204\uc5b4 \uc124\uba85\ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"simpletoc-title\">\uc21c\uc11c<\/h2>\n<ul class=\"simpletoc-list\">\n<li><a href=\"#1-%25ec%2584%25b1%25ea%25b3%25bc%25eb%25a5%25bc-%25eb%25b3%25b4%25eb%258a%2594-%25ea%25b4%2580%25ec%25a0%2590%25ec%259d%2598-%25eb%25b3%2580%25ed%2599%2594%25ea%25b0%2580-%25ed%2595%2584%25ec%259a%2594%25ed%2595%2598%25eb%258b%25a4-%25ea%25b3%25a0%25ed%259a%25a8%25ec%259c%25a8%25ec%259d%2598-%25ed%2595%25a8%25ec%25a0%2595\">1. \uc131\uacfc\ub97c \ubcf4\ub294 \uad00\uc810\uc758 \ubcc0\ud654\uac00 \ud544\uc694\ud558\ub2e4 &#8220;\uace0\ud6a8\uc728\uc758 \ud568\uc815&#8221;<\/a>\n\n\n<ul><li>\n<a href=\"#1-%25eb%25a7%25a4%25ec%25b6%259c-%25ea%25b8%25b0%25ec%2597%25ac%25eb%258f%2584%25eb%25a5%25bc-%25ed%258c%258c%25ec%2595%2585%25ed%2595%259c%25eb%258b%25a4\">1) \ub9e4\ucd9c \uae30\uc5ec\ub3c4\ub97c \ud30c\uc545\ud55c\ub2e4.<\/a>\n\n<\/li>\n<li><a href=\"#2-%25eb%2582%25b4%25eb%25b6%2580-%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0%25ec%2599%2580-%25ec%2597%25b0%25ea%25b3%2584%25ed%2595%2598%25ec%2597%25ac-%25ec%2584%25b1%25ea%25b3%25bc%25eb%25a5%25bc-%25ea%25b0%259c%25ec%2584%25a0%25ed%2595%259c%25eb%258b%25a4\">2) \ub0b4\ubd80 \ub370\uc774\ud130\uc640 \uc5f0\uacc4\ud558\uc5ec \uc131\uacfc\ub97c \uac1c\uc120\ud55c\ub2e4.<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#2-%25ec%259d%25b4%25ed%2583%2588-%25ea%25b3%25a0%25ea%25b0%259d%25ec%259d%2584-%25eb%25a7%2589%25eb%258a%2594-%25ec%25a0%2584%25eb%259e%25b5%25eb%258f%2584-%25ed%2595%25a8%25ea%25bb%2598-%25ea%25b3%25a0%25eb%25af%25bc%25ed%2595%25b4%25ec%2595%25bc-%25ed%2595%259c%25eb%258b%25a4-crm-%25ea%25b3%25bc%25ec%259d%2598\">2. \uc774\ud0c8 \uace0\uac1d\uc744 \ub9c9\ub294 \uc804\ub7b5\ub3c4 \ud568\uaed8 \uace0\ubbfc\ud574\uc57c \ud55c\ub2e4 &#8220;CRM \uacfc\uc758 \uc2dc\ub108\uc9c0&#8221;<\/a>\n\n\n<ul><li>\n<a href=\"#crm-%25ec%259d%25b4%25eb%259e%2580\">CRM \uc774\ub780?<\/a>\n<\/li>\n<\/ul>\n<\/li><\/ul>\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"1-%25ec%2584%25b1%25ea%25b3%25bc%25eb%25a5%25bc-%25eb%25b3%25b4%25eb%258a%2594-%25ea%25b4%2580%25ec%25a0%2590%25ec%259d%2598-%25eb%25b3%2580%25ed%2599%2594%25ea%25b0%2580-%25ed%2595%2584%25ec%259a%2594%25ed%2595%2598%25eb%258b%25a4-%25ea%25b3%25a0%25ed%259a%25a8%25ec%259c%25a8%25ec%259d%2598-%25ed%2595%25a8%25ec%25a0%2595\" class=\"gb-headline gb-headline-47005e99 gb-headline-text\"><strong>1. \uc131\uacfc\ub97c \ubcf4\ub294 \uad00\uc810\uc758 \ubcc0\ud654\uac00 \ud544\uc694\ud558\ub2e4 &#8220;\uace0\ud6a8\uc728\uc758 \ud568\uc815&#8221;<\/strong><\/h2>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\ub97c \uc9d1\ud589\ud560 \ub54c \uc8fc\ub85c CPC, CPA, ROAS\uc640 \uac19\uc740 \uc9c0\ud45c\ub97c \ud655\uc778\ud569\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc774\ub7ec\ud55c \uc9c0\ud45c\ub9cc\uc73c\ub85c \uc131\uacfc\ub97c \ud310\ub2e8\ud558\uba74 \uc9c0\uc5fd\uc801\uc778 \ud310\ub2e8\uc744 \ud558\uac8c \ub420 \uc704\ud5d8\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc608\ub97c \ub4e4\uc5b4, ROAS\ub97c \uc131\uacfc \uae30\uc900\uc73c\ub85c \uc124\uc815\ud588\uc744 \ub54c, A\ub9e4\uccb4\uc640 B\ub9e4\uccb4\uc758 \uacb0\uacfc\ub97c \ube44\uad50\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4. [\ud45c 1]\uacfc \uac19\uc774 B\ub9e4\uccb4\uc758 ROAS\uac00 \ub354 \ub192\uc544 \ubcf4\uc785\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uc774 \uc9c0\ud45c\ub9cc\uc73c\ub85c B\ub9e4\uccb4\uac00 \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ub0b8\ub2e4\uace0 \ub2e8\uc815\ud560 \uc218\ub294 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>[\ud45c 1]<\/strong><\/p>\n\n\n\n<figure style=\"font-size:15px\" class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\ubaa9\uc801<\/th><th>\uad6c\ubd84<\/th><th>\ube44\uc6a9<\/th><th>\ub9e4\ucd9c<\/th><th>ROAS<\/th><\/tr><\/thead><tbody><tr><td>\uad6c\ub9e4 \uc804\ud658<\/td><td>A\ub9e4\uccb4<\/td><td>900,000<\/td><td>1,500,000<\/td><td>167%<\/td><\/tr><tr><td><\/td><td>B\ub9e4\uccb4<\/td><td>500,000<\/td><td>900,000<\/td><td>180%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\ucd94\uac00 \uc9c0\ud45c\ub97c \uace0\ub824\ud558\uba74 [\ud45c 2]\uc640 \uac19\uc774 A\ub9e4\uccb4\uc640 B\ub9e4\uccb4\uc758 \uc131\uacfc\uac00 \ub2e4\ub974\uac8c \ub098\ud0c0\ub0a0 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>[\ud45c 2]<\/strong><\/p>\n\n\n\n<figure style=\"font-size:15px\" class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\ubaa9\uc801<\/th><th>\uad6c\ubd84<\/th><th>\ube44\uc6a9<\/th><th>\ub9e4\ucd9c<\/th><th>ROAS<\/th><th>\uad6c\ub9e4\uc790 \uc218<\/th><th>\uccab\uad6c\ub9e4\uc790 \uc218<\/th><th>\ud3c9\uade0 \uac1d\ub2e8\uac00(AOV)<\/th><th>\uc720\uc785 \ube44\uc6a9(CAC)<\/th><\/tr><\/thead><tbody><tr><td>\uad6c\ub9e4 \uc804\ud658<\/td><td>A\ub9e4\uccb4<\/td><td>900,000<\/td><td>1,500,000<\/td><td>167%<\/td><td>6<\/td><td>4<\/td><td>250,000<\/td><td>225,000<\/td><\/tr><tr><td><\/td><td>B\ub9e4\uccb4<\/td><td>500,000<\/td><td>900,000<\/td><td>180%<\/td><td>4<\/td><td>1<\/td><td>225,000<\/td><td>500,000<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&#8220;\uccab \uad6c\ub9e4\uc790 \uae30\uc900&#8221; CAC\ub97c \ud655\uc778\ud574 \ubcf4\uba74 B\ub9e4\uccb4\uac00 A\ub9e4\uccb4\ubcf4\ub2e4 \uc57d \ub450 \ubc30 \ub192\uc740 \uac83\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. (\uc2e0\uaddc \uad6c\ub9e4 \uace0\uac1d\uc744 \ub370\ub824\uc624\ub294\ub370 \ub354 \ub9ce\uc740 \ub3c8\uc744 \uc4f0\ub294 \uac83\uc785\ub2c8\ub2e4.) B\ub9e4\uccb4\uac00 \ub9ac\uc6cc\ub4dc \ub9e4\uccb4\ub77c\uba74 \uc6d4\ubcc4 \uad6c\ub9e4 \ub9ac\ud150\uc158\uc744 \ud655\uc778\ud588\uc744 \ub54c A\ub9e4\uccb4\ubcf4\ub2e4 \ud6e8\uc52c \ub0ae\uc740 \uc794\uc874\uc728\uc744 \ubcf4\uc77c \uac00\ub2a5\uc131\uc774 \ub192\uc2b5\ub2c8\ub2e4.<br>\ub610\ud55c, \uad11\uace0 \ube44\uc6a9\uc774 \uc99d\uac00\ud560\uc218\ub85d ROAS\uac00 \uc790\uc5f0\ud788 \ub0ae\uc544\uc9c0\ub294 \uc810\ub3c4 \uace0\ub824\ud574\uc57c \ud569\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, B\ub9e4\uccb4\uc5d0 A\ub9e4\uccb4\uc640 \ub3d9\uc77c\ud558\uac8c 90\ub9cc \uc6d0\uc744 \ud22c\uc785\ud588\uc744 \ub54c, ROAS 180%\ub97c \uc720\uc9c0\ud560 \uc218 \uc788\uc744\uae4c\uc694? \ub3d9\uc77c\ud55c \uc608\uc0b0\uc744 \ud22c\uc785\ud558\uc5ec \uc131\uacfc\ub97c \ube44\uad50\ud558\ub294 \uac83\uc740 \uc5b4\ub824\uc6b4 \uc810\uc774 \uc788\uc9c0\ub9cc, ROAS, CPC, CPA \uc9c0\ud45c\ub9cc\uc73c\ub85c \ud310\ub2e8\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4. \ub0b4\ubd80 \uc9c0\ud45c\uc640 \ud568\uaed8 \ubd84\uc11d\ud574\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0 \ube44\uc6a9\uc744 \ub298\ub824\ub3c4 \uc804\uccb4 \ub9e4\ucd9c\uc5d0 \ud070 \ubcc0\ud654\uac00 \uc5c6\ub294 \uc774\uc720\ub294 \uc774\ub7ec\ud55c \uc131\uacfc \uc9c0\ud45c\ub4e4\ub9cc\uc744 \uc808\ub300\uc801\uc73c\ub85c \ubcf4\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc5b4\ub5bb\uac8c \uc131\uacfc\ub97c \ubcf4\ub294 \uac83\uc774 \uc88b\uc744\uae4c\uc694?<br>1) \ub9e4\ucd9c \uae30\uc5ec\ub3c4\ub97c \ud568\uaed8 \ud30c\uc545\ud55c\ub2e4.<br>2) \ub0b4\ubd80 \ub370\uc774\ud130\uc640 \uc5f0\uacc4\ud558\uc5ec \uc131\uacfc\ub97c \uac1c\uc120\ud55c\ub2e4.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"1-%25eb%25a7%25a4%25ec%25b6%259c-%25ea%25b8%25b0%25ec%2597%25ac%25eb%258f%2584%25eb%25a5%25bc-%25ed%258c%258c%25ec%2595%2585%25ed%2595%259c%25eb%258b%25a4\" class=\"wp-block-heading\"><strong>1) \ub9e4\ucd9c \uae30\uc5ec\ub3c4\ub97c \ud30c\uc545\ud55c\ub2e4.<\/strong><\/h3>\n\n\n\n<p>\ub9e4\uccb4\ubcc4 \uad11\uace0\uc758 \ubaa9\uc801\uc774 \ub2e4\uc591\ud55c \ub9cc\ud07c, \ub9e4\ucd9c \uae30\uc5ec\ub3c4\ub97c \ubd84\uc11d\ud558\uc5ec \uad11\uace0 \uc6b4\uc601\uc744 \ucd5c\uc801\ud654\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc608\ub97c \ub4e4\uc5b4, \uae30\ud68d\uc804 \ub9e4\ucd9c \uc99d\ub300\ub97c \uc704\ud574 A\ub9e4\uccb4\uc640 B\ub9e4\uccb4 \uad11\uace0\ub97c \uc9d1\ud589\ud588\ub2e4\uace0 \uac00\uc815\ud560 \ub54c, \ub9e4\ucd9c \uae30\uc5ec\ub3c4\ub97c \ubd84\uc11d\ud574\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>[\ud45c 3]<\/strong><\/p>\n\n\n\n<figure style=\"font-size:15px\" class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\ubaa9\uc801<\/th><th>\uad6c\ubd84<\/th><th>\uad6c\ub9e4\uc804\ud658\uc728<\/th><\/tr><\/thead><tbody><tr><td>\uae30\ud68d\uc804 \ub9e4\ucd9c \uc99d\ub300<\/td><td>A\ub9e4\uccb4<\/td><td>5.5%<\/td><\/tr><tr><td><\/td><td>B\ub9e4\uccb4<\/td><td>4.1%<\/td><\/tr><tr><td><\/td><td>Organic<\/td><td>3.2%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p><strong>[\ud45c 4]<\/strong><\/p>\n\n\n\n<figure style=\"font-size:15px\" class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>\ubaa9\uc801<\/th><th>\uad6c\ubd84<\/th><th>\uacb0\uacfc<\/th><\/tr><\/thead><tbody><tr><td>\uae30\ud68d\uc804 \uacb0\uacfc<\/td><td>\ucd1d \ubc29\ubb38\uc790 \uc218(unique)<\/td><td>180<\/td><\/tr><tr><td><\/td><td>\ucd1d \uad6c\ub9e4\uc790 \uc218<\/td><td>100<\/td><\/tr><tr><td><\/td><td>\ud3c9\uade0 \uac1d\ub2e8\uac00(AOV)<\/td><td>100,000<\/td><\/tr><tr><td><\/td><td>\uc804\uccb4 \ub9e4\ucd9c<\/td><td>10,000,000<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\">\u203bOrganic \uad6c\ub9e4\uc804\ud658\uc728, \ucd1d \ubc29\ubb38\uc790 \uc218\ub294 GA4 \ud639\uc740 MMP(\uc571\uc2a4\ud50c\ub77c\uc774\uc5b4, \uc560\ub4dc\ube0c\ub9ad\uc2a4 \ub4f1) \ub370\uc774\ud130\ub97c \ucc38\uace0\ud569\ub2c8\ub2e4.<\/figcaption><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>[\ud45c 3]\uc5d0\uc11c \ub9e4\uccb4\ubcc4 \uad6c\ub9e4\uc804\ud658\uc728\uc740 \uc624\uac00\ub2c9 \uad6c\ub9e4\uc804\ud658\uc728 \ub300\ube44 \ub192\uc740 \ud3b8\uc785\ub2c8\ub2e4. \ub9cc\uc57d, \ub2e4\ub978 \uae30\ud68d\uc804\uc774\ub098 \ud504\ub85c\ubaa8\uc158 \uc9d1\ud589 \uc2dc \uc624\uac00\ub2c9 \ud3c9\uade0 \uad6c\ub9e4\uc804\ud658\uc728\uc774 2~3%\ub300\ub77c\uba74 A\ub9e4\uccb4\uc640 B\ub9e4\uccb4 \uad6c\ub9e4\uc804\ud658\uc728\uc774 \ub192\uc740 \ud3b8\uc774\ub77c \ud310\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uac01 \ub9e4\uccb4\uc758 \ub9e4\ucd9c \uae30\uc5ec\ub3c4\ub294 \uc5b4\ub5bb\uac8c \ub420\uae4c\uc694? A\ub9e4\uccb4 \uae30\uc900\uc73c\ub85c \uc791\uc5c5\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<p>[\ub9e4\ucd9c \uae30\uc5ec\ub3c4 \uc0b0\uc815 \ubc29\ubc95]<\/p>\n\n\n\n<p>(\ub9e4\uccb4 \uad6c\ub9e4\uc804\ud658\uc728-Organic \uad6c\ub9e4\uc804\ud658\uc728)*\ubc29\ubb38\uc790\uc218*\ud3c9\uade0\uac1d\ub2e8\uac00<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\u25b6A\ub9e4\uccb4\ub97c \ud1b5\ud55c \ub9e4\ucd9c : (5.5%-3.2%)*180*10\ub9cc \uc6d0 = 414,000\uc6d0<\/p>\n\n\n\n<p>\u25b6Organic\uc744 \ud1b5\ud55c \ub9e4\ucd9c : 3.2%*180*10\ub9cc \uc6d0 = 576,000\uc6d0<\/p>\n\n\n\n<p>\uae30\ud68d\uc804\uc758 \ucd1d\ub9e4\ucd9c\uc740 1,000\ub9cc \uc6d0\uc774\ubbc0\ub85c A\ub9e4\uccb4\uc758 \ub9e4\uccb4\uae30\uc5ec\ub3c4\ub294 \uc57d 4.1%\uac00 \ub429\ub2c8\ub2e4. Organic \ub9e4\ucd9c \uae30\uc5ec\ub3c4\ub294 \uc57d 5.7%\ub85c \uad11\uace0\uac00 Organic\ubcf4\ub2e4 \ub0ae\uc740 \uae30\uc5ec\ub3c4\ub97c \ubcf4\uc774\ub294 \uac83\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774 \uc678 \ub2e4\ub978 \ud504\ub85c\ubaa8\uc158\uc774\ub098 \uae30\ud68d\uc804\uc758 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\uc758 \ud3c9\uade0 \uae30\uc5ec\ub3c4\ub97c \ube44\uad50\ud558\uc5ec 4.1%\uac00 \ub192\uc740 \ud3b8\uc778\uc9c0 \ud655\uc778\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\uac00 \ub9e4\ucd9c\uc5d0 \ubbf8\uce58\ub294 \ud6a8\uacfc\ub97c \ud310\ub2e8\ud560 \uc218 \uc788\uace0 &#8220;\ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0 \ube44\uc6a9\uc740 \ub298\ub9ac\ub294\ub370 \uc65c \uc804\uccb4 \ub9e4\ucd9c\uc740 \ud06c\uac8c \ubcc0\ud654\uac00 \uc5c6\uc744\uae4c?&#8221;\uc5d0 \ub300\ud55c \uc758\ubb38\ub3c4 \uc5b4\ub290 \uc815\ub3c4 \ud574\uc18c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub807\ub2e4\uba74 \ub9cc\uc57d \ub9e4\ucd9c\uae30\uc5ec\ub3c4\uac00 \ub0ae\uc740 \ud3b8\uc774\ub77c\uba74 \uc5b4\ub5a4 \ubc29\ubc95\uc73c\ub85c \uac1c\uc120\ud574 \ubcfc \uc218 \uc788\uc744\uae4c\uc694? \ub2e4\uc74c \ub0b4\uc6a9\uc5d0\uc11c \uc774\uc5b4\uac00\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"2-%25eb%2582%25b4%25eb%25b6%2580-%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0%25ec%2599%2580-%25ec%2597%25b0%25ea%25b3%2584%25ed%2595%2598%25ec%2597%25ac-%25ec%2584%25b1%25ea%25b3%25bc%25eb%25a5%25bc-%25ea%25b0%259c%25ec%2584%25a0%25ed%2595%259c%25eb%258b%25a4\" class=\"wp-block-heading\"><strong>2) \ub0b4\ubd80 \ub370\uc774\ud130\uc640 \uc5f0\uacc4\ud558\uc5ec \uc131\uacfc\ub97c \uac1c\uc120\ud55c\ub2e4.<\/strong><\/h3>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0 \uc131\uacfc\ub97c \uac1c\uc120\ud558\uae30 \uc704\ud574 \ub9e4\uccb4\ubcc4 \uc608\uc0b0 \uc7ac\ubd84\ubc30, \uc18c\uc7ac \ucd5c\uc801\ud654 \uc678\uc5d0\ub3c4 \ub0b4\ubd80 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud65c\uc6a9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n<p>\uc2e4\uc81c\ub85c 3040 \uc5ec\uc131 \ud0c0\uae43 \uae30\ud68d\uc804 \ub9e4\ucd9c\uc774 \uc800\uc870\ud558\uc5ec \uad11\uace0 \uc131\uacfc\ub97c \ub192\uc5ec\uc57c \ud558\ub294 \uc0c1\ud669\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud574\ub2f9 \uae30\ud68d\uc804\uc740 &#8216;3040 \uc5ec\uc131\uc740 \uace0\uac00 \uc0c1\ud488\uc744 \uc120\ud638\ud560 \uac83\uc774\ub2e4&#8217;\ub77c\ub294 \uac83\uc73c\ub85c \uc0c1\ud488\uc774 \uad6c\uc131\ub418\uc5b4 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \ub0b4\ubd80 \ub370\uc774\ud130 \ubd84\uc11d \uacb0\uacfc\ub294 \ub2ec\ub790\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>[\ub370\uc774\ud130 \ubd84\uc11d \ub0b4\uc6a9 \uc77c\ubd80]<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>3040 \uc5ec\uc131 \uad6c\ub9e4\uc0c1\ud488 \ubd84\uc11d(\uc2dc\uc98c \uc0c1\ud488vs\uc2a4\ud14c\ub514 \uc0c1\ud488, \uce74\ud14c\uace0\ub9ac \uc120\ud638\ub3c4 \ub4f1 \ubd84\uc11d)<\/li>\n\n\n\n<li>3040 \uc5ec\uc131\uace0\uac1d \uad6c\ub9e4\uae08\uc561 \uc120\ud638\ub3c4 \ud30c\uc545<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p>\uacb0\uacfc\uc801\uc73c\ub85c 3040 \uc5ec\uc131\uc740 \uace0\uac00\uac00 \uc544\ub2cc \uc911\uac00 \ub77c\uc778 \uc0c1\ud488\uc744 \uc8fc\ub85c \uad6c\ub9e4\ud588\uace0 \uc2a4\ud14c\ub514\uc140\ub7ec \uc0c1\ud488\ubcf4\ub2e4 \uc2dc\uc98c \uc778\uae30 \uc0c1\ud488\uc744 \uad6c\ub9e4\ud558\ub294 \uacbd\ud5a5\uc774 \uac15\ud588\uc2b5\ub2c8\ub2e4. \ub367\ubd99\uc5ec \uc2dc\uc98c \uc778\uae30 \uc0c1\ud488\uc744 \ud1b5\ud55c \uccab \uad6c\ub9e4\ub3c4 \ub192\uc558\uae30 \ub54c\ubb38\uc5d0 3040 \uc5ec\uc131 \uc2e0\uaddc \uace0\uac1d\uc744 \uc720\uc785\ud558\ub294\ub370\ub3c4 \uc720\ud6a8\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub7f0 \ubd84\uc11d \uacb0\uacfc\ub97c \ud1a0\ub300\ub85c \uae30\ud68d\uc804 \uc0c1\ud488 \uad6c\uc131\uc744 \ubcc0\uacbd\ud558\uace0 \uad11\uace0 \uc18c\uc7ac\uc5d0 \ubc18\uc601\ud558\uc5ec \uae30\ud68d\uc804 \ub9e4\ucd9c \uc0c1\uc2b9\uacfc \ub354\ubd88\uc5b4 \uad11\uace0 \uc131\uacfc\ub3c4 \uac1c\uc120\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc704\uc5d0 \uc5b8\uae09\ub41c \ub0b4\uc6a9 \uc678\uc5d0\ub3c4 \uc774\ud0c8 \uace0\uac1d\uc774 \ub9c8\uc9c0\ub9c9\uc73c\ub85c \uc870\ud68c\ud55c \uc0c1\ud488\ud398\uc774\uc9c0, \uccab\uad6c\ub9e4 \uace0\uac1d\uacfc \uae30\uc874 \uad6c\ub9e4\uace0\uac1d \uc0c1\ud488 \ube44\uad50 \ub4f1\uc744 \ud1b5\ud574 \uc5ec\ub7ec \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e8\uc21c\ud788 \ubd84\uc11d\uc744 \ud1b5\ud574 \uc5bb\uc740 \uc778\uc0ac\uc774\ud2b8\ub97c \uc18c\uc7ac\uc5d0 \ubc18\uc601\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c \ub2e4\ub978 \ud300\uacfc\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574(\uc608: MD\uc640 \ud611\uc5c5\ud558\uc5ec \uc804\ub7b5 \uc0c1\ud488\uc744 \ud55c\uc815 \uc218\ub7c9\uc744 \ud560\uc778) \uad11\uace0 \uc131\uacfc\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\u203bGA4, \uc571\uc2a4\ud50c\ub77c\uc774\uc5b4\uc640 \uac19\uc740 MMP \uc774\ubca4\ud2b8 \ud504\ub85c\ud37c\ud2f0 \uc124\uacc4\uc5d0 \ub530\ub77c \ud655\uc778\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\ub294 \ub354 \ub2e4\uc591\ud574\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"2-%25ec%259d%25b4%25ed%2583%2588-%25ea%25b3%25a0%25ea%25b0%259d%25ec%259d%2584-%25eb%25a7%2589%25eb%258a%2594-%25ec%25a0%2584%25eb%259e%25b5%25eb%258f%2584-%25ed%2595%25a8%25ea%25bb%2598-%25ea%25b3%25a0%25eb%25af%25bc%25ed%2595%25b4%25ec%2595%25bc-%25ed%2595%259c%25eb%258b%25a4-crm-%25ea%25b3%25bc%25ec%259d%2598\" class=\"gb-headline gb-headline-d7d5ad3f gb-headline-text\"><strong>2. \uc774\ud0c8 \uace0\uac1d\uc744 \ub9c9\ub294 \uc804\ub7b5\ub3c4 \ud568\uaed8 \uace0\ubbfc\ud574\uc57c \ud55c\ub2e4 &#8220;CRM \uacfc\uc758 \uc2dc\ub108\uc9c0&#8221;<\/strong><\/h2>\n\n\n\n<p>\ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\ub85c \uc720\uc785\ub41c \uace0\uac1d\uc744 \uad6c\ub9e4\uae4c\uc9c0 \uc720\ub3c4\ud55c\ub2e4\uace0 \ud574\ub3c4 \uccab\uad6c\ub9e4 \uace0\uac1d\uc774 \uc7ac\uad6c\ub9e4 \uc5c6\uc774 \uc774\ud0c8\ud574 \ubc84\ub9ac\uba74 \ubc11 \ube60\uc9c4 \ub3c5\uc5d0 \ubb3c \ubd93\ub294 \uacb0\uacfc\uac00 \ub420 \uac83\uc785\ub2c8\ub2e4. \uad11\uace0\ub97c \uc6b4\uc601\ud558\ub294 \uc774\uc720\ub294 \uacb0\uad6d &#8220;\uc77c\uc2dc\uc801\uc778 \ub9e4\ucd9c \uc99d\uac00\uac00 \uc544\ub2cc \uafb8\uc900\ud788 \ub9e4\ucd9c\uc744 \ub298\ub9ac\ub294 \uac83&#8221;\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc774\ub54c \ud544\uc694\ud55c \uac83\uc774 &#8216;CRM \uc5f0\uacc4 \uc804\ub7b5&#8217;\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"crm-%25ec%259d%25b4%25eb%259e%2580\" class=\"wp-block-heading\">CRM \uc774\ub780?<\/h3>\n\n\n\n<p>CRM\uc740 \uace0\uac1d\uacfc\uc758 \uad00\uacc4\ub97c \uad6c\ucd95\ud558\uace0, \uc7a5\uae30\uc801\uc778 \ub9e4\ucd9c \uc99d\ub300\ub97c \uc704\ud574 \ub2e4\uc591\ud55c \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc744 \ud3ec\ud568\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>CRM\uc744 \ud1b5\ud574 \uac00\uc785 \uace0\uac1d\uc5d0\uac8c \ubb38\uc790, \uce74\ud50c\uce5c(\uce74\uce74\uc624 \ud50c\ub7ec\uc2a4 \uce5c\uad6c), \uc54c\ub9bc\ud1a1, \uc571\ud478\uc2dc \ub4f1\uc744 \ud65c\uc6a9\ud558\uc5ec \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\uba70, \uba64\ubc84\uc2ed \uc124\uacc4\uc640 \ud504\ub85c\ubaa8\uc158\uc73c\ub85c \uace0\uac1d \ub85c\uc5f4\ud2f0\ub97c \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uad11\uace0\ub97c \uc9d1\ud589\ud560 \ub54c \uc911\uc694\ud55c \uac83\uc774 &#8220;\ube44\uc6a9 \ud6a8\uc728\uc131&#8221;\uc774\ub77c \uc0dd\uac01\ud569\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\uc640 CRM\uc740 \ud568\uaed8 \uc6b4\uc601\ud568\uc73c\ub85c\uc368 &#8220;\ube44\uc6a9 \ud6a8\uc728\uc131&#8221;\uc744 \ub192\uc77c \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uac04\ub2e8\ud55c \uc608\uc2dc\ub85c \uc124\uba85\ud574 \ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>100\ub9cc \uc6d0 \uad11\uace0 \ube44\uc6a9\uc744 \ub4e4\uc5ec 100\uba85 \uc720\uc785, 100\uba85 \uc911 10\uba85 \uccab\uad6c\ub9e4 \uace0\uac1d \ubc1c\uc0dd<\/li>\n\n\n\n<li>100\ub9cc \uc6d0 \uad11\uace0 \ube44\uc6a9\uc744 \ub4e4\uc5ec 100\uba85 \uc720\uc785, 100\uba85 \uc911 20\uba85 \uccab\uad6c\ub9e4 \uace0\uac1d \ubc1c\uc0dd<\/li>\n<\/ol>\n\n\n\n<p>\ube44\uc6a9 \uce21\uba74\uc5d0\uc11c \uc5b4\ub5a4 \uac83\uc774 \ud6a8\uc728\uc774 \ub192\uc558\ub2e4\uace0 \ubcfc \uc218 \uc788\uc744\uae4c\uc694? (\uc7ac\uad6c\ub9e4 \ube44\uc728\uae4c\uc9c0 \ud655\uc778\ud574\uc57c\uaca0\uc9c0\ub9cc) 100\ub9cc \uc6d0\uc73c\ub85c 20\uba85 \uad6c\ub9e4 \uace0\uac1d\uc744 \ubc1c\uc0dd\uc2dc\ud0a8 2\ubc88\uc77c \uac83\uc785\ub2c8\ub2e4. \uc2e4\uc81c\ub85c \uc720\uc785 &gt; \uac00\uc785 &gt; \uad6c\ub9e4 \uacfc\uc815\uc5d0\uc11c \uc774\ud0c8\ub960\uc744 \ud655\uc778\ud574 \ubcf4\uba74 \uc0dd\uac01\ubcf4\ub2e4 \ub192\ub2e4\ub294 \uac83\uc744 \uc54c \uc218 \uc788\uc2b5\ub2c8\ub2e4. (\uc720\uc785&gt;\uad6c\ub9e4 \uacfc\uc815\uc5d0\uc11c \uc57d 90% \uc218\uc900\uc758 \uc774\ud0c8\uc774 \ubc1c\uc0dd\ud558\uae30\ub3c4 \ud569\ub2c8\ub2e4.) \uc774\ub7f0 \uc774\ud0c8\uc744 \ub9c9\uc744 \uc218 \uc788\ub294 \uac83\uc774 CRM\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uceec\ub9ac, \uc624\ub298\uc758\uc9d1 \ub4f1\uacfc \uac19\uc740 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uac00\uc785 \ud6c4 \uad6c\ub9e4\ud558\uc9c0 \uc54a\uc73c\uba74 \ubb38\uc790, \uc54c\ub9bc\ud1a1, \uc571 \ud478\uc2dc \ub4f1\uc73c\ub85c \uccab\uad6c\ub9e4 \ucfe0\ud3f0\uc744 \uc8fc\uac70\ub098, \ucfe0\ud3f0 \ub9cc\ub8cc \uc54c\ub9bc\uc774 \uc624\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc774\ub7f0 \uc561\uc158\ub4e4\uc774 CRM \ud65c\ub3d9\uc758 \ud558\ub098\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774 \uc678\uc5d0\ub3c4 RFM(Recency, Frequency, Monetary) \ubd84\uc11d\uc744 \ud1b5\ud574 \uc774\ud0c8\uac00\ub2a5\uc131\uc774 \ub192\uc740 \uace0\uac1d\uc744 \ucd94\ucd9c\ud558\uc5ec \uc774\ud0c8\uc744 \ub9c9\uc744 \uc218 \uc788\uace0, \uccab\uad6c\ub9e4 \ud6c4 \uc7ac\uad6c\ub9e4 \uc774\ub825\uc774 \uc5c6\ub294 \uace0\uac1d \ub300\uc0c1\uc73c\ub85c &#8220;\uace0\uac1d \uad6c\ub9e4\uc5f0\uad00\uc131 \ubd84\uc11d&#8221;\uc744 \ud1b5\ud574 \uad6c\ub9e4\uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0c1\ud488\uc744 \ucd94\ucc9c\ud558\uc5ec \uc7ac\uad6c\ub9e4\ub97c \uc720\ub3c4\ud574 \ubcfc \uc218 \uc788\uc73c\uba70 \uc0c1\ud488\ubcc4 \ud3c9\uade0 \uad6c\ub9e4\uc8fc\uae30\ub97c \ud655\uc778\ud558\uc5ec \uad6c\ub9e4 \uc2dc\uae30\uac00 \ub2e4\uac00\uc654\uc744 \ub54c \ubb38\uc790, \uc571\ud478\uc2dc \ub4f1\uc758 \uc54c\ub7ff\uc744 \ubcf4\ub0bc \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>CRM\uacfc\uc758 \uc5f0\uacc4\ub97c \ud1b5\ud574 \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0\ub85c \uc720\uc785\ub41c \uace0\uac1d\uc774 \uc774\ud0c8\ud558\uc9c0 \uc54a\uace0 \uccab\uad6c\ub9e4\uc5d0\uc11c \uc7ac\uad6c\ub9e4\uae4c\uc9c0 \ud558\ub3c4\ub85d \uc720\ub3c4\ud568\uc73c\ub85c\uc368 \ud37c\ud3ec\uba3c\uc2a4 \uc9d1\ud589 \ube44\uc6a9\uc758 \ud6a8\uc728\uc131\uc744 \ub192\uc774\uac8c \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc815\ub9ac\ud558\uc790\uba74, \uc55e\uc73c\ub85c\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc6b4\uc601 \ubc29\ud5a5\uc131\uc740 \ub450 \uac00\uc9c0\ub85c \uc694\uc57d\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\ub0b4\ubd80 \ub370\uc774\ud130 \ubd84\uc11d\uc744 \ud1b5\ud55c \ud37c\ud3ec\uba3c\uc2a4 \uad11\uace0 \uc131\uacfc \uac1c\uc120<\/li>\n\n\n\n<li>CRM \ucea0\ud398\uc778\uacfc\uc758 \uc5f0\uacc4\ub85c \ube44\uc6a9 \ud6a8\uc728\uc131 \uc99d\uac00<\/li>\n<\/ol>\n\n\n\n<p>\uc608\uc0b0\uc744 \ub298\ub9ac\uace0 \uad11\uace0 \uc18c\uc7ac\ub97c \ucd5c\uc801\ud654\ud574\ub3c4 \uc131\uacfc\uac00 \uc99d\uac00\ud558\uc9c0 \uc54a\ub294\ub2e4\uba74, \ud37c\ud3ec\uba3c\uc2a4\ubfd0\ub9cc \uc544\ub2c8\ub77c CRM \uc601\uc5ed\uae4c\uc9c0 \ud655\uc7a5 \uc804\ub7b5\uc744 \uace0\ubbfc\ud574\ubcf4\ub294 \uac74 \uc5b4\ub5a8\uae4c\uc694?<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/1point.kr\/\"><img loading=\"lazy\" decoding=\"async\" width=\"3080\" height=\"1664\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/07\/tami_expert_btn-1.png\" alt=\"\" class=\"wp-image-4566\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/07\/tami_expert_btn-1.png 3080w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/07\/tami_expert_btn-1-300x162.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/07\/tami_expert_btn-1-1024x553.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/07\/tami_expert_btn-1-768x415.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/07\/tami_expert_btn-1-1536x830.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/07\/tami_expert_btn-1-2048x1106.png 2048w\" sizes=\"auto, (max-width: 3080px) 100vw, 3080px\" \/><\/a><\/figure>\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/3440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=3440"}],"version-history":[{"count":9,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/3440\/revisions"}],"predecessor-version":[{"id":5392,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/3440\/revisions\/5392"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/3445"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=3440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=3440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=3440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}