{"id":3853,"date":"2024-09-17T12:30:00","date_gmt":"2024-09-17T03:30:00","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=3853"},"modified":"2025-04-11T14:41:53","modified_gmt":"2025-04-11T05:41:53","slug":"zoe-lansinoh","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/best-practices\/zoe-lansinoh\/","title":{"rendered":"\ub780\uc2dc\ub178 : \uba54\ud0c0 \uad11\uace0 \ucd5c\uc801\ud654\ub85c ROAS \uc0c1\uc2b9\ub960 61% \ub9e4\ucd9c 49% \uc99d\uac00\uc2dc\ud0a8 \ubc29\ubc95"},"content":{"rendered":"\n

\uc548\ub155\ud558\uc138\uc694, \uc774\ucee4\uba38\uc2a4 \ub9c8\ucf00\ud305 \uc804\ubb38\uac00 Zoe\uc785\ub2c8\ub2e4. \uc800\ub294 \uba54\ud0c0 \uad11\uace0 \ucd5c\uc801\ud654\uc640 CRM\uc744 \uc911\uc2ec\uc73c\ub85c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud558\uace0 \uc2e4\ud589\ud558\uba70, \uc774\ucee4\uba38\uc2a4 \ube0c\ub79c\ub4dc\uc758 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ucd5c\uadfc \uc721\uc544\uc6a9\ud488 \ube0c\ub79c\ub4dc\uc778 \ub780\uc2dc\ub178\uc640 \uad6c\uac15\ucf00\uc5b4 \ube0c\ub79c\ub4dc\uc778 \uc544\uc774\ub85c\uc758 \uba54\ud0c0 \uad11\uace0 \uc6b4\uc601\uc744 \ub2f4\ub2f9\ud558\uba74\uc11c \ub208\uc5d0 \ub744\ub294 \uc131\uacfc\ub97c \uc774\ub8e8\uc5c8\uae30\uc5d0 \uadf8 \ub0b4\uc6a9\uc744 \uacf5\uc720\ub4dc\ub9ac\uace0\uc790 \ud569\ub2c8\ub2e4. <\/p>\n\n\n\n

<\/div>\n\n\n\n

\uace0\uac1d\uc0ac\uc758 \ub2c8\uc988\uc640 \ubaa9\ud45c \ud30c\uc545<\/mark><\/h2>\n\n\n\n

\ub780\uc2dc\ub178\ub294 \uc8fc\uc694 \ub9c8\ucf00\ud305 \ucc44\ub110\uc778 \uba54\ud0c0 \uad11\uace0\uc758 \ud6a8\uc728 \uc800\ud558\ub85c \uc778\ud574 \uc628\ub77c\uc778 \ub9e4\ucd9c \uc131\uc7a5\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ucc98\uc74c\uc5d4 \uace0\uac1d\uc0ac\uc5d0\uc11c \uc6d0\ud3ec\uc778\ud2b8 \uc804\ubb38\uac00\ub97c \ucc3e\uac8c \ub41c \uc774\uc720\ub97c \uba85\ud655\ud788 \uc774\ud574\ud558\uae30 \uc704\ud574 \ub300\ud45c\ub2d8\uacfc \uc18c\ud1b5\uc744 \ud558\uba70 \ub2c8\uc988\ub97c \ud30c\uc545\ud558\uc600\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
<\/div>\n\n\n\n

\uace0\uac1d\uc0ac\uc758 \ub2c8\uc988\ub294 \uc138 \uac00\uc9c0\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    \n
  • \uba54\ud0c0 \uad11\uace0 ROAS \uac1c\uc120 <\/li>\n\n\n\n
  • ROAS \uac1c\uc120 \ud6c4 \uc9c0\uc18d\uc801\uc778 \ube0c\ub79c\ub4dc\uc758 \uc131\uc7a5(\ub9e4\ucd9c \uc2a4\ucf00\uc77c\uc5c5)<\/li>\n\n\n\n
  • \uba54\ud0c0 \uad11\uace0\uac00 \uc2e4\uc81c \ub9e4\ucd9c\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ud30c\uc545 \ud6c4 \ub9c8\ucf00\ud305 \uc804\ub7b5 \uc7ac\uc815\ube44<\/li>\n<\/ul>\n\n\n\n
    <\/div>\n\n\n\n

    \ubb38\uc81c \uc9c4\ub2e8 : \ucea0\ud398\uc778 \uc6b4\uc601 \ud788\uc2a4\ud1a0\ub9ac\uc640 \uc18c\uc7ac \ubd84\uc11d<\/mark><\/h2>\n\n\n\n

    \uae30\uc874 \ub9c8\ucf00\ud305\uc758 \ubb38\uc81c\ub97c \uc9c4\ub2e8\ud558\uace0 \uc561\uc158 \ud50c\ub79c\uc744 \uc218\ub9bd\ud558\uae30 \uc704\ud574 \ucea0\ud398\uc778 \uc804\ub7b5\uacfc \uc6b4\uc601 \ud788\uc2a4\ud1a0\ub9ac\ub97c \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \uae30\uc874\uc5d0 \ubd88\uba85\ud655\ud588\ub358 \uc81c\ud488\ubcc4 \uad11\uace0 \ucea0\ud398\uc778 \uc804\ub7b5\uacfc \ud0c0\uac9f \uc124\uc815\uc744 \uba85\ud655\ud788 \ud558\uace0, \uad11\uace0 \uc18c\uc7ac\uac00 \ud0c0\uac9f\uce35\uc758 \ub2c8\uc988\ub97c \ubc18\uc601\ud558\ub3c4\ub85d \uac1c\uc120\ud558\ub294 \uac83\uc774 \uc911\uc694\ud558\ub2e4\uace0 \ud310\ub2e8\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    \ubb38\uc81c \ud574\uacb0 : \uad11\uace0 \uc6b4\uc601 \uc9c0\ud45c \ud45c\uc900\ud654 \ubc0f \uace0\ud6a8\uc728 \uad11\uace0 \uc18c\uc7ac \uac1c\ubc1c<\/mark><\/h2>\n\n\n\n

    \uac01 \ub9c8\ucf00\ud305 \ucc44\ub110\uc774 \uc2e4\uc81c \ub9e4\ucd9c\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \ud55c\ub208\uc5d0 \ud30c\uc545\ud558\uae30 \uc704\ud574 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uad6c\ucd95\ud588\uc2b5\ub2c8\ub2e4. \ub300\uc2dc\ubcf4\ub4dc\ub97c \uad6c\ucd95\ud558\ub2c8 \ubd10\uc57c \ud560 \uc911\uc694\ud55c \uc9c0\ud45c\uac00 \ubb34\uc5c7\uc778\uc9c0, \ud604\uc7ac \uc9c0\ud45c\ub4e4\uc758 \uc0c1\ud669\uc774 \uc5b4\ub5a4\uc9c0 \ud55c\ub208\uc5d0 \ud30c\uc545\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/span> \uadf8 \ub2e4\uc74c, \uba54\ud0c0 \uad11\uace0 \ucea0\ud398\uc778 \uc804\ub7b5\uc744 \uc7ac\uc815\ube44\ud558\uace0 \ube0c\ub79c\ub4dc \ud2b9\uc131\uc5d0 \ub9de\uac8c \uad11\uace0 \uc6b4\uc601 \uc9c0\ud45c\ub97c \ud45c\uc900\ud654\ud588\uc2b5\ub2c8\ub2e4. \uc9c0\ud45c\ub97c \ud45c\uc900\ud654\ud558\ub2c8 \ubaa9\ud45c\uac00 \ub69c\ub837\ud574\uc9c0\uace0 \uc18c\ud1b5\uacfc\uc815\uc5d0\uc11c\uc758 \ube44\ud6a8\uc728\ub3c4 \uc904\uc5c8\uc2b5\ub2c8\ub2e4.<\/span> \uadf8 \ub2e4\uc74c\uc774 \uc18c\uc7ac \uc81c\uc791\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/span> \uc721\uc544 \ucee4\ubba4\ub2c8\ud2f0\uc640 \uc2dc\uc7a5 \uc870\uc0ac\ub97c \ud1b5\ud574 \ud0c0\uac9f\uc758 \ub2e4\uc591\ud55c \ub2c8\uc988\ub97c \ubc18\uc601\ud55c \uad11\uace0 \uc18c\uc7ac\ub97c \uac1c\ubc1c\ud588\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \uc704\ub108 \uc18c\uc7ac\ub97c \ubc1c\uad74\ud558\uace0 \uc9c0\uc18d\uc801\uc778 \uc131\uacfc \ud5a5\uc0c1\uc744 \uc774\ub04c\uc5b4\ub0c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    \uc131\uacfc : \ube0c\ub79c\ub4dc ROAS, \uc628\ub77c\uc778 \ub9e4\ucd9c\uc758 \uc131\uc7a5<\/mark><\/h2>\n\n\n\n

    \uacb0\uacfc\uc801\uc73c\ub85c \ub780\uc2dc\ub178\uc758 \uba54\ud0c0 \uad11\uace0 ROAS \uc0c1\uc2b9\ub960\uc740 61%<\/strong>\ub97c \uae30\ub85d\ud588\uace0, \uc628\ub77c\uc778 \ub9e4\ucd9c\uc740 49% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4. \ucd94\uac00\ub85c \uad6c\uac15\ucf00\uc5b4 \ube0c\ub79c\ub4dc \u2018\uc544\uc774\ub85c\u2019\uc758 \uba54\ud0c0 \uad11\uace0 \uc6b4\uc601\ub3c4 \ub9e1\uc558\uc2b5\ub2c8\ub2e4. \uc544\uc774\ub85c \uba54\ud0c0 \uad11\uace0\ub294 ROAS \uc0c1\uc2b9\ub960 84%, \uc6d4 \ub9e4\ucd9c\uc774 322% \uc131\uc7a5\ud558\ub294 \uc131\uacfc\ub97c \ub2ec\uc131\ud588\uc2b5\ub2c8\ub2e4. ROAS\ub294 \ud611\uc5c5 \uc804\uc5d0 \ube44\ud574 2\ubc30 \uc774\uc0c1, \ub9e4\ucd9c\uc740 3\ubc30 \uc774\uc0c1\uc774 \ub41c \ub370\uc774\ud130\ub97c \ubcf4\uba74\uc11c \ubfcc\ub4ef\ud588\uace0 \uc801\uadf9\uc801\uc73c\ub85c \uc11c\ud3ec\ud2b8\ud574 \uc8fc\uc2e0 \ud300\uc7a5\ub2d8\uacfc \ub9c8\ucf00\ud130\ubd84\ub4e4\uaed8 \uac10\uc0ac\ud588\uc2b5\ub2c8\ub2e4. (*2024\ub144 \ud611\uc5c5 \uc804\/\ud611\uc5c5 \ud6c4 \uc6d4 \ud3c9\uade0 \ub370\uc774\ud130 \ube44\uad50 \uae30\uc900)<\/p>\n\n\n\n

    <\/div>\n\n\n
    \n\n

    \ube60\ub974\uace0 \uc720\uc5f0\ud55c \ucee4\ubba4\ub2c8\ucf00\uc774\uc158<\/mark><\/h2>\n\n<\/div>\n\n\n

    \uc774\ub807\uac8c \uc88b\uc740 \uc131\uacfc\ub97c \ub0bc \uc218 \uc788\uc5c8\ub358 \uac74 \ub780\uc2dc\ub178 \ub0b4\ubd80\uc5d0\uc11c \ub9ce\uc740 \uad8c\ud55c\uacfc \uc815\ubcf4\ub97c \uacf5\uc720\ud574\uc8fc\uc168\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/span> \uc5c5\ubb34 \uacfc\uc815\uc5d0\uc11c \ub780\uc2dc\ub178\/\uc544\uc774\ub85c \ub9c8\ucf00\ud305 \ud300\uc7a5\ub2d8\uacfc \ucf58\ud150\uce20 \ub9c8\ucf00\ud130\ubd84\ub4e4\uacfc \ud611\uc5c5\ud588\uc2b5\ub2c8\ub2e4. \uc18c\ud1b5\uc740 \ud611\uc5c5 \ucd08\uae30\uc5d0\ub294 \ub178\uc158\uc744 \ud1b5\ud574 \ud588\uc73c\ub098, \uad11\uace0 \uc6b4\uc601 \ube0c\ub79c\ub4dc \uc218 \uc99d\uac00\ub85c \uc778\ud574 \uce74\uce74\uc624\ud1a1\uc744 \ud1b5\ud55c \uc2e4\uc2dc\uac04 \uc18c\ud1b5\uc73c\ub85c \ubcc0\uacbd\ud588\uc2b5\ub2c8\ub2e4. \ucea0\ud398\uc778 \uc6b4\uc601 \uc804\ubc18\uc5d0 \ub300\ud55c \uc758\uc0ac\uacb0\uc815\uc744 \ubbff\uace0 \ub9e1\uaca8\uc8fc\uc168\uace0 \ub0b4\ubd80 \ud300\uc6d0\ucc98\ub7fc \uc5c5\ubb34\ub97c \uc9c4\ud589\ud560 \uc218 \uc788\ub3c4\ub85d \ubc30\ub824\ud574\uc8fc\uc154\uc11c \uc9e7\uc740 \uae30\uac04\ub3d9\uc548 \uc2e4\uc9c8\uc801\uc778 \uc131\uacfc\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \ud300\uc7a5\ub2d8\uacfc \ucf58\ud150\uce20 \ub9c8\ucf00\ud130\ubd84\ub4e4\uc758 \uc801\uadf9\uc801\uc778 \uc11c\ud3ec\ud2b8\uc5d0 \ub354\ubd88\uc5b4 \ubcf4\uace0\uc11c \uc791\uc131 \uac19\uc740 \ud398\uc774\ud37c\uc6cc\ud06c\ub97c \uc5c6\uc560\uae30 \uc704\ud574\uc11c \uc528\uadf8\ub85c \ub300\uc2dc\ubcf4\ub4dc \uc5f4\ub78c \uad8c\ud55c\uc744 \uc8fc\uc2dc\ub294 \ub4f1 \ub0b4\ubd80 \ub370\uc774\ud130\ub97c \uc790\uc720\ub86d\uac8c \ud65c\uc6a9\ud560 \uc218 \uc788\uac8c \ud574\uc8fc\uc168\uc2b5\ub2c8\ub2e4. \ud398\uc774\ud37c\uc6cc\ud06c\uac00 \uc904\uba74\uc11c \uc2dc\uac04\uc744 \uc808\uc57d\ud574 \ud070 \ub3c4\uc6c0\uc774 \ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \"\"<\/figure>\n\n\n\n
    <\/div>\n\n\n\n

    \ub780\uc2dc\ub178\uc640\uc758 \ud611\uc5c5\uc744 \ud1b5\ud574 \uc800\ub294 \uba54\ud0c0 \uad11\uace0 \ucd5c\uc801\ud654\uac00 \ub2e8\uc21c\ud788 \uad11\uace0 \ud6a8\uc728\uc744 \ub192\uc774\ub294 \uac83\uc744 \ub118\uc5b4, \ube0c\ub79c\ub4dc\uc758 \ub9e4\ucd9c \uc131\uc7a5\uacfc \uc7a5\uae30\uc801\uc778 \uc131\uacf5\uc5d0 \uc5bc\ub9c8\ub098 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\ub294\uc9c0 \uae68\ub2ec\uc558\uc2b5\ub2c8\ub2e4. \ud2b9\ud788, \uc815\ud655\ud55c \ud0c0\uac9f \ubd84\uc11d\uacfc \uad11\uace0 \uc18c\uc7ac \uac1c\uc120\ub9cc\uc73c\ub85c \uace0\uac1d\uc0ac\uc758 \ubaa9\ud45c\ub97c \ud6a8\uacfc\uc801\uc73c\ub85c \ub2ec\uc131\ud560 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    \uc624\ub298\ub0a0 \uba54\ud0c0 \uad11\uace0\ub294 \ub2e8\uc21c\ud55c \uad11\uace0 \ucc44\ub110\uc744 \ub118\uc5b4, \ube0c\ub79c\ub4dc\uc640 \uc18c\ube44\uc790 \uac04\uc758 \uae4a\uc774 \uc788\ub294 \uc18c\ud1b5\uacfc \uc2e0\ub8b0\ub97c \ud615\uc131\ud558\ub294 \uc911\uc694\ud55c \uc218\ub2e8\uc785\ub2c8\ub2e4. \uace0\uac1d\uc0ac \ud0c0\uac9f\uce35\uc758 \ub2c8\uc988\ub97c \ubc18\uc601\ud55c \uace0\ud6a8\uc728 \uad11\uace0 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc2e4\uc81c \ub9e4\ucd9c \uc131\uc7a5\uc744 \uc774\ub04c\uc5b4 \ub0b8 \uac83\ucc98\ub7fc, \uc55e\uc73c\ub85c\ub3c4 \uc774\ub7ec\ud55c \ud2b9\uc131\uc744 \ucd5c\ub300\ud55c \ud65c\uc6a9\ud574 \uace0\uac1d\uc0ac\uc640 \ud568\uaed8 \ub354 \ub098\uc740 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0b4\ub824 \ud569\ub2c8\ub2e4. \ube0c\ub79c\ub4dc\uac00 \uacbd\uc7c1 \uc18d\uc5d0\uc11c \ub3cb\ubcf4\uc77c \uc218 \uc788\ub3c4\ub85d \uc9c0\uc18d\uc801\uc778 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\ub294 \ud30c\ud2b8\ub108\uac00 \ub418\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    <\/div>\n\n\n\n
    \"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":3886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3853","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/3853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=3853"}],"version-history":[{"count":9,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/3853\/revisions"}],"predecessor-version":[{"id":5210,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/3853\/revisions\/5210"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/3886"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=3853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=3853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=3853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}