{"id":3971,"date":"2024-10-08T17:00:00","date_gmt":"2024-10-08T08:00:00","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=3971"},"modified":"2025-04-11T14:37:21","modified_gmt":"2025-04-11T05:37:21","slug":"sky-heeari","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/best-practices\/sky-heeari\/","title":{"rendered":"\ud788\uc5b4\ub9ac : \uc790\uc0ac\ubab0 \ub9e4\ucd9c 100% \ud5a5\uc0c1\uc744 \uc704\ud55c CRM \ubc0f \ub9e4\uccb4 \ucd5c\uc801\ud654 \uc804\ub7b5"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"644\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\ud788\uc5b4\ub9ac_1-1-1024x644.png\" alt=\"\" class=\"wp-image-3974\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\ud788\uc5b4\ub9ac_1-1-1024x644.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\ud788\uc5b4\ub9ac_1-1-300x189.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\ud788\uc5b4\ub9ac_1-1-768x483.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\ud788\uc5b4\ub9ac_1-1.png 1460w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc548\ub155\ud558\uc138\uc694! \uc800\ub294 \ube44\uc988\ub2c8\uc2a4 \ucee8\uc124\ud134\ud2b8 \uacb8 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130 \uc2a4\uce74\uc774 \uc804\ubb38\uac00\uc785\ub2c8\ub2e4. \ub9ce\uc740 \ube0c\ub79c\ub4dc \ub300\ud45c\ub2d8\uaed8\uc11c \uc790\uc0ac\ubab0\uc744 \uc6b4\uc601\ud558\uc2dc\uba74\uc11c \ub9e4\ucd9c \ucd5c\uc801\ud654\uc5d0 \ub300\ud55c \ub2e4\uc591\ud55c \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uacc4\uc2e0 \uac83 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc624\ub298\uc740 \u2018\ud788\uc5b4\ub9ac\u2019 \ube0c\ub79c\ub4dc\uc758 \uc790\uc0ac\ubab0 \ub9e4\ucd9c \ud5a5\uc0c1 \uc0ac\ub840\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc \uc9c4\ub2e8\uacfc \ud6a8\uacfc\uc801\uc778 \ub9e4\ucd9c \ud5a5\uc0c1 \uc804\ub7b5\uc744 \uacf5\uc720\ud574\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"gb-headline gb-headline-abe0b051 gb-headline-text\" id=\"%25ec%259e%2590%25ec%2582%25ac%25eb%25aa%25b0-%25eb%25a7%25a4%25ec%25b6%259c%25ec%259d%2584-%25ec%2598%25ac%25eb%25a6%25ac%25ea%25b8%25b0-%25ec%259c%2584%25ed%2595%259c-%25ec%25a0%2584%25eb%259e%25b5-%25ec%2596%25b4%25eb%2596%25a4-%25ea%25b2%2583%25eb%25b6%2580%25ed%2584%25b0-%25ec%258b%259c%25ec%259e%2591%25ed%2595%25b4\"><strong>\uc790\uc0ac\ubab0 \ub9e4\ucd9c\uc744 \uc62c\ub9ac\uae30 \uc704\ud55c \uc804\ub7b5 \uc5b4\ub5a4 \uac83\ubd80\ud130 \uc2dc\uc791\ud574\uc57c \ud560\uae4c\uc694?<\/strong><\/h2>\n\n\n<p>\ud788\uc5b4\ub9ac \ube0c\ub79c\ub4dc\ub294 \uc790\uc0ac\ubab0 \ub9e4\ucd9c\ubcf4\ub2e4\ub294 \uc785\uc810\uc0ac \ub9e4\ucd9c \ube44\uc911\uc774 \ud070 \uace0\uac1d\uc0ac\uc600\uc2b5\ub2c8\ub2e4. \ucee8\uc124\ud305 \ub2f9\uc2dc \uc785\uc810\uc0ac\uc5d0 \uc9c0\ubd88\ud558\ub294 \uc218\uc218\ub8cc \ubd80\ub2f4\uacfc \uc7a5\uae30\uc801\uc778 \ub9e4\ucd9c \uc99d\ub300\ub97c \uc704\ud574 \uc790\uc0ac\ubab0 \ub9e4\ucd9c \ud5a5\uc0c1 \uc804\ub7b5\uc774 \ud544\uc694\ud558\ub2e4 \ud310\ub2e8\ud558\uc168\uace0, \uc774\uc5d0 \ub300\ud55c \ub9c8\ucf00\ud305 \uc6b4\uc601 \uc804\ub7b5\uc744 \uc694\uccad\ud558\uc168\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc790\uc0ac\ubab0 \ub9e4\ucd9c \uc0c1\uc2b9\uacfc \uc591\uc9c8\uc758 \uace0\uac1d \uc720\uc785\uc740 \uc21c\uc774\uc775\ubfd0\ub9cc \uc544\ub2c8\ub77c \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0 \ud655\ub9bd\uacfc \uace0\uac1d\uacfc \uc9c1\uc811\uc801\uc73c\ub85c \uc18c\ud1b5\ud560 \uc218 \uc788\ub294 \uacf5\uac04\uc778 \uc790\uc0ac\ubab0 \ub0b4\uc5d0 \uc591\uc9c8\uc758 \uace0\uac1d \uc720\uc9c0\uc758 \uc758\ubbf8\uc5d0\uc11c\ub3c4 \ud544\uc694\ud55c \uc804\ub7b5\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"gb-headline gb-headline-b53fa021 gb-headline-text\" id=\"1-%25eb%25b8%258c%25eb%259e%259c%25eb%2593%259c-%25ec%258a%25a4%25ed%2584%25b0%25eb%2594%2594%25eb%25a5%25bc-%25ed%2586%25b5%25ed%2595%259c-%25ec%259a%25b4%25ec%2598%2581-%25eb%25b0%25a9%25ed%2596%25a5%25ec%2584%25b1-%25ec%25a0%259c%25ec%258b%259c\"><strong>1. \ube0c\ub79c\ub4dc \uc2a4\ud130\ub514\ub97c \ud1b5\ud55c \uc6b4\uc601 \ubc29\ud5a5\uc131 \uc81c\uc2dc<\/strong><\/h2>\n\n\n<p>\ubcf8\uaca9\uc801\uc778 \ud504\ub85c\uc81d\ud2b8 \uc2dc\uc791 \uc804\uc5d0, \uace0\uac1d\uc0ac\uc758 \ube0c\ub79c\ub4dc \ud788\uc2a4\ud1a0\ub9ac\ub97c \ud30c\uc545\ud558\uae30 \uc704\ud574 \uc2a4\ud130\ub514 \uc790\ub8cc\ub97c \uacf5\uc720\ub4dc\ub838\uc2b5\ub2c8\ub2e4. \ub9c8\uce58 \uc758\uc0ac\uac00 \uc138\ubc00\ud558\uac8c \uc9c4\ub2e8\uc744 \ub0b4\ub9ac\ub4ef, \ube0c\ub79c\ub4dc\uc758 \uc0c1\ud669\uc744 \ubd84\uc11d\ud558\uace0 \uba85\ud655\ud55c \ucc98\ubc29\uc744 \ub0b4\ub9ac\uae30 \uc704\ud568\uc785\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \uc790\uc0ac\ubab0 \ubc0f \ub9e4\uccb4 \uc804\ub7b5\uc758 \ud78c\ud2b8\ub97c \uc5bb\uc5c8\ub294\ub370\uc694, \uadf8 \uc608\uc2dc\ub294 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ube0c\ub79c\ub4dc\uc758 \uc8fc\uc694 KPI\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/li>\n\n\n\n<li>\uace0\uac1d \uc5ec\uc815\uc740 \uc5b4\ub5bb\uac8c \ud30c\uc545\ud558\uace0 \uacc4\uc2e0\uac00\uc694?<\/li>\n\n\n\n<li>\uc790\uc0ac\ubab0 \ud68c\uc6d0\ub4e4\uc744 \uc704\ud55c \ud61c\ud0dd\uc740 \ubb34\uc5c7\uc778\uac00\uc694?<\/li>\n\n\n\n<li>\ubca4\uce58\ub9c8\ud0b9\ud558\uace0 \uc788\ub294 \uacbd\uc7c1\uc0ac\uac00 \uc788\ub098\uc694?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"284\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc1.png\" alt=\"\" class=\"wp-image-3980\" style=\"width:770px;height:auto\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc1.png 602w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc1-300x142.png 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc774 \uc9c8\ubb38\uc744 \uae30\ubc18\uc73c\ub85c \ube0c\ub79c\ub4dc \uc2a4\ud130\ub514\ub97c \uc9c4\ud589\ud558\uace0, \ub9e4\uccb4\uc640 \uc790\uc0ac\ubab0\uc5d0 \ub300\ud55c \uc138\ubd80 \uc804\ub7b5\uc744 \uc81c\uacf5\ud574 \ub4dc\ub838\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 \ud788\uc5b4\ub9ac\ub294 \ub9e4\uccb4 \ucd5c\uc801\ud654\uc640 CRM \ub9c8\ucf00\ud305\uc744 \ud1b5\ud574 \uc790\uc0ac\ubab0 \ub9e4\ucd9c \uc0c1\uc2b9 \ubc0f \ub9ac\ud150\uc158 \uc720\uc9c0\uac00 \ud544\uc694\ud558\ub2e4\ub294 \uacb0\ub860\uc5d0 \ub3c4\ub2ec\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"gb-headline gb-headline-f34e990a gb-headline-text\" id=\"2-%25eb%25a7%25a4%25ec%25b2%25b4-%25eb%25b0%258f-%25ec%259e%2590%25ec%2582%25ac%25eb%25aa%25b0-%25ec%25a0%2584%25eb%259e%25b5crm\"><strong>2. \ub9e4\uccb4 \ubc0f \uc790\uc0ac\ubab0 \uc804\ub7b5(CRM)<\/strong><\/h2>\n\n<h3 class=\"gb-headline gb-headline-2a1bfcaa gb-headline-text\" id=\"%25eb%25a7%25a4%25ec%25b2%25b4-%25ec%25b5%259c%25ec%25a0%2581%25ed%2599%2594\"><strong>\ub9e4\uccb4 \ucd5c\uc801\ud654<\/strong><\/h3>\n\n\n<p>\uc785\uc810\uc0ac\uc5d0 \uc758\uc874\ud558\ub358 \ud788\uc5b4\ub9ac\ub294 \uc790\uc0ac\ubab0\ub85c \ud2b8\ub798\ud53d\uc744 \uc720\ub3c4\ud558\uae30 \uc704\ud55c \ub9e4\uccb4 \uad11\uace0 \uc9d1\ud589\uc774 \ud544\uc694\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \uc704\ud574 META\uc640 NAVER \ub370\uc774\ud130\ub97c \uc5f0\ub3d9\ud558\uace0, \ub9e4\uccb4 \uad6c\uc870 \ubc0f \uc124\uc815 \ucd5c\uc801\ud654\ub97c \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>META \ubc0f NAVER\ub294 \uc544\uc784\uc6f9 \ud638\uc2a4\ud305\uc0ac\ub97c \ud1b5\ud574 \uae30\ubcf8\uc801\uc778 \ub370\uc774\ud130 \ud658\uacbd \uad6c\ucd95\uc744 \uc9c4\ud589\ud558\uc600\uace0, META \ucea0\ud398\uc778 \uad6c\uc870 \ubc0f \uc124\uc815\uc740 \uc608\uc0b0 \ub300\ube44 \ucd5c\ub300\ud55c \ube60\ub974\uac8c \ub9e4\ucd9c \ud6a8\uacfc\ub97c \ubcfc \uc218 \uc788\uac8c\ub054 \uc218\uc815 \ubc0f \uc0dd\uc131\ud558\uc600\uc2b5\ub2c8\ub2e4. \ub9e4\uccb4 \uc6b4\uc601 \uad00\ub828 \uc0c1\uc138\ud55c \ub0b4\uc6a9\uc740 \uc790\uc0ac\ubab0 \uc804\ub7b5(CRM) \uc774\ud6c4 \uc790\uc138\ud788 \uc124\uba85\ub4dc\ub9ac\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-fcb3e18c gb-headline-text\" id=\"%25ec%259e%2590%25ec%2582%25ac%25eb%25aa%25b0-%25ec%25a0%2584%25eb%259e%25b5crm\"><strong>\uc790\uc0ac\ubab0 \uc804\ub7b5(CRM)<\/strong><\/h3>\n\n\n<p>\ub9e4\uccb4\ub97c \ud1b5\ud574 \uace0\ud6a8\uc728\uc758 \ud0c0\uac9f\uc744 \uc720\uc785\uc2dc\ud0a8 \ud6c4, \uc790\uc0ac\ubab0 \ubc0f CRM \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774 \ud544\uc694\ud588\uc2b5\ub2c8\ub2e4. \ud788\uc5b4\ub9ac\ub294 \uc785\uc810\uc0ac\ubcf4\ub2e4 \uc790\uc0ac\ubab0\uc774 \uac00\uaca9 \uacbd\uc7c1\ub825\uc774 \ub5a8\uc5b4\uc9c0\ub294 \uc0c1\ud669\uc774\uc5c8\uc73c\ub098, \ub2e4\uc74c\uacfc \uac19\uc740 \uc804\ub7b5\uc73c\ub85c \uc774\ub97c \ud574\uacb0\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc2dc\uc98c\uc624\ud504 \ud504\ub85c\ubaa8\uc158<\/li>\n\n\n\n<li>\uc790\uc0ac\ubab0 \ub2e8\ub3c5 \ud310\ub9e4 \uc81c\ud488 \ucd9c\uc2dc<\/li>\n\n\n\n<li>\uc790\uc0ac\ubab0 \ud55c\uc815 \ud2b9\uc815 \uc0c9\uc0c1 \ud504\ub85c\ubaa8\uc158<\/li>\n\n\n\n<li>\ub9c8\uac10\uc77c \ucd94\uac00 \ucfe0\ud3f0 \ubc1c\uae09 (CRM \ub9c8\ucf00\ud305)<\/li>\n\n\n\n<li>2+1 \uc774\ubca4\ud2b8 (\ud06c\ub85c\uc2a4\uc140\ub9c1)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uacb0\uad6d \ud504\ub85c\ubaa8\uc158\uc774 \ub2f5\uc774\uad6c\ub098\ub77c\uace0 \uc0dd\uac01\ud558\uc2e4 \uc218\ub3c4 \uc788\uc2b5\ub2c8\ub2e4. \uc0ac\uc2e4 \ubb34\uc5c7\ubcf4\ub2e4\ub3c4 \ub9e4\ucd9c\uacfc \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uace0\uac1d\ub4e4\uc744 \uc720\uc785\uc2dc\ud0ac \uc218 \uc788\ub294 \uac00\uc7a5 \uc88b\uc740 \ubc29\ubc95\uc740 \uae30\ud55c \ud55c\uc815 \uadf8\ub9ac\uace0 \ub192\uc740 \ud560\uc778\uc728\uc758 \ud504\ub85c\ubaa8\uc158 \uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ubcf4\ud1b5 \uc774\ub7ec\ud55c \ud504\ub85c\ubaa8\uc158\uc744 \uc9c4\ud589\ud558\uba74 \ube0c\ub79c\ub4dc \uc544\uc774\ub374\ud2f0\ud2f0\uac00 \ubb34\ub108\uc9c8\uae4c \ub450\ub824\uc6c0\uc744 \uac00\uc9c0\uace0 \uacc4\uc2dc\ub294 \ub300\ud45c\ub2d8\ub4e4\uc774 \ub9ce\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \ud504\ub85c\ubaa8\uc158 \ub610\ud55c \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ud070 \uace0\uac1d\uc744 \uc720\uc785\uc2dc\ud0a4\ub294 \ud558\ub098\uc758 \uc804\ub7b5\uc774\uace0 \uc911\uc694\ud55c \uac83\uc740 \uadf8 \uace0\uac1d\ub4e4\uc774 \uc720\uc785\ub418\uc5c8\uc744 \ub54c \uc628\ub4dc\ubbf8\ub514\uc5b4 \ubc0f \ud648\ud398\uc774\uc9c0 \ucf58\ud150\uce20, CRM \ub9c8\ucf00\ud305 \ub4f1\uc744 \ud1b5\ud574 \uace0\uac1d\ub4e4\uc744 \ubd99\uc7a1\uc744 \uc218 \uc788\ub294 \ub9ac\ud150\uc158 \uc804\ub7b5\ub4e4\uc774 \ub3d9\ubc18\ub418\uc5b4\uc57c \ud55c\ub2e4\ub294 \uac83\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uc774\ub7ec\ud55c \ud3ec\uc778\ud2b8\ub97c \ub193\uce58\uc9c0 \uc54a\uace0 \uace0\uac1d\uc0ac\uc640 \uc9c0\uc18d\uc801\uc73c\ub85c \ub17c\uc758\ud574\uac00\uba70 \ud504\ub85c\ubaa8\uc158 \uc804\ub7b5\uc744 \uc9c4\ud589\ud588\uace0 \uc800\ud76c\uac00 \uc0dd\uac01\ud558\ub294 \uc790\uc0ac\ubab0 \ub9e4\ucd9c \ud5a5\uc0c1 \ubc0f \ub9ac\ud150\uc158 \uc804\ub7b5\uc5d0 \ub300\ud55c \uc21c\uc11c\ub294 \uc544\ub798\uc640 \uac19\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\uc790\uc0ac\ubab0 \ud55c\uc815 \ud504\ub85c\ubaa8\uc158\uc744 \ud1b5\ud55c \uace0\ud6a8\uc728 \uace0\uac1d \uc720\uc785<\/li>\n\n\n\n<li>CRM \ub9c8\ucf00\ud305\uc744 \ud1b5\ud55c \uae30\uc874 \uace0\uac1d \uad6c\ub9e4 \uc804\ud658\uc728 \ud5a5\uc0c1<\/li>\n\n\n\n<li>\ud648\ud398\uc774\uc9c0 \ubc0f \uc628\ub4dc\ubbf8\ub514\uc5b4 \ucf58\ud150\uce20\ub85c \ub2e8\uace8 \uace0\uac1d \uc720\uc9c0<\/li>\n\n\n\n<li>\ub9e4\uccb4 \ud655\uc7a5 \ubc0f \ube0c\ub79c\ub529 \ucf58\ud150\uce20\ub97c \ud1b5\ud574 \uc2e0\uaddc \uace0\uac1d \ud655\ubcf4<\/li>\n<\/ol>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\ucd08\ubc18 \uc6b4\uc601 \uc804\ub7b5\uc5d0 \ub300\ud55c \ubaa9\ud45c\ub294 2\ubc88\uae4c\uc9c0 \uc9c4\ud589\uc774\uc5c8\uace0, \ud574\ub2f9 \uc804\ub7b5\ub4e4\uc744 \uc801\uc6a9\ud588\uc744 \ub54c \uc790\uc0ac\ubab0 \ub9e4\ucd9c\uc740 \uc804\ub2ec \ub300\ube44 10~15\ubc30 \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"gb-headline gb-headline-1ca27c6f gb-headline-text\" id=\"3-%25eb%25a7%25a4%25ec%25b2%25b4-%25ec%259a%25b4%25ec%2598%2581-%25ec%2583%2581%25ec%2584%25b8-%25ec%25a0%2584%25eb%259e%25b5\"><strong>3. \ub9e4\uccb4 \uc6b4\uc601 \uc0c1\uc138 \uc804\ub7b5<\/strong><\/h2>\n\n<h3 class=\"gb-headline gb-headline-9641a8ee gb-headline-text\" id=\"%25eb%25a9%2594%25ec%259d%25b8-%25eb%25a7%25a4%25ec%25b2%25b4-%25ec%25a0%259c%25ec%2595%2588-%25eb%25b0%258f-%25ec%25b5%259c%25ec%25a0%2581%25ed%2599%2594-%25ec%25a7%2584%25ed%2596%2589\"><strong>\uba54\uc778 \ub9e4\uccb4 \uc81c\uc548 \ubc0f \ucd5c\uc801\ud654 \uc9c4\ud589<\/strong><\/h3>\n\n\n<p>\ud788\uc5b4\ub9ac\ub294 \uae30\uc874\uc5d0 \ub9e4\uccb4 \uc6b4\uc601 \uacbd\ud5d8\uc774 \ub9ce\uc9c0 \uc54a\uc558\uae30 \ub54c\ubb38\uc5d0 \ucd5c\uc801\ud654\ub41c \ub9e4\uccb4\uac00 \uc5c6\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \uac00\uc7a5 \ube60\ub974\uac8c \ucd5c\uc801\ud654 \ud560 \uc218 \uc788\ub294 NAVER, META \ub9e4\uccb4\ub97c \uba3c\uc800 \ud65c\uc6a9\ud558\ub294 \uac83\uc744 \uc81c\uc548\ub4dc\ub838\uace0 \ub9e4\uccb4\ubcc4\ub85c \ub370\uc774\ud130 \ud2b8\ub798\ud0b9 \ud658\uacbd\uc744 \uad6c\ucd95\ud558\uace0, \ucea0\ud398\uc778 \uad6c\uc870\ub97c \ucd5c\uc801\ud654\ud558\uc5ec \ub9e4\uccb4 \uc6b4\uc601\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9e4\uccb4\ubcc4 \ucd5c\uc801\ud654 \uc9c4\ud589 \uc21c\uc11c\ub294 \uc544\ub798\uc640 \uac19\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\ub9e4\uccb4\ubcc4 \ub370\uc774\ud130 \ud2b8\ub798\ud0b9 \ud658\uacbd \uad6c\ucd95 (\ud53d\uc140, \ud504\ub9ac\ubbf8\uc5c4\ub85c\uadf8)<\/li>\n\n\n\n<li>\ub9e4\uccb4\ubcc4 \ucea0\ud398\uc778, \uad11\uace0\uadf8\ub8f9, \uc18c\uc7ac \uad6c\uc870 \ubc0f \uc124\uc815 \ucd5c\uc801\ud654<\/li>\n\n\n\n<li>\ub9e4\uccb4 \uc6b4\uc601 \uc2dc \ub370\uc774\ud130\uc5d0 \ub530\ub978 \uc720\ub3d9\uc801\uc778 \uad6c\uc870 \ubc0f \uc124\uc815 \ubcc0\uacbd<\/li>\n<\/ol>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>3\ub2e8\uacc4\uc5d0 \uac78\uccd0 \ucd5c\uc801\ud654\ub97c \uc9c4\ud589\ud558\uc600\uace0, \ud604\uc7ac\ub294 \uc6b4\uc601 \ub370\uc774\ud130 \uae30\ubc18 \uc778\uc0ac\uc774\ud2b8\ub97c \ud65c\uc6a9\ud558\uc5ec \uc720\ub3d9\uc801\uc73c\ub85c \ub9e4\uccb4 \ucd5c\uc801\ud654\ub97c \uc9c4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-3dc818d5 gb-headline-text\" id=\"%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0-%25ea%25b8%25b0%25eb%25b0%2598-%25ec%25bd%2598%25ed%2585%2590%25ec%25b8%25a0-%25ec%25a0%2584%25eb%259e%25b5\"><strong>\ub370\uc774\ud130 \uae30\ubc18 \ucf58\ud150\uce20 \uc804\ub7b5<\/strong><\/h3>\n\n\n<p>\ucc98\uc74c\uc5d0\ub294 \ube60\ub974\uac8c \ub9e4\uccb4 \uad11\uace0\ub97c \uc9d1\ud589\ud558\uae30 \uc704\ud574 \ud788\uc5b4\ub9ac\uc758 \uae30\uc874 \ucf58\ud150\uce20\ub97c \ud65c\uc6a9\ud574 \uad11\uace0\ub97c \uc9d1\ud589\ud558\uc600\uc2b5\ub2c8\ub2e4. \ucd08\uae30\uc5d0\ub294 \uc18c\uc7ac \ubc0f META \uba38\uc2e0\ub7ec\ub2dd\uc774 \ucd5c\uc801\ud654 \ub418\uc5b4 \uc788\uc9c0 \uc54a\uc544 \uc804\ud658 \ud6a8\uc728\uc774 \ub0ae\uc558\uc9c0\ub9cc \uc774\ud6c4 \uc804\ub7b5\uc744 \ud1b5\ud574 \uc804\ud658\uc5d0 \ub300\ud55c \ud6a8\uc728\uc740 \uc810\ucc28 \ub192\uc544\uc9c8 \uac70\ub77c\ub294 \ud655\uc2e0\uc774 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. \uadf8\ub7ec\ub098 \uac00\uc7a5 \ud070 \ubb38\uc81c\ub294 \uac1d\ub2e8\uac00(AOV) \uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uac1d\ub2e8\uac00 \ub0ae\uc740 \uc81c\ud488\uc774 \ubc18\uc601\ub41c \uc18c\uc7ac\uac00 \uc131\uacfc\ub97c \ub0b4\uae30 \uc2dc\uc791\ud558\uba74\uc11c META\uc758 \uba38\uc2e0\ub7ec\ub2dd\uc774 \ud574\ub2f9 \uc18c\uc7ac\uc5d0 \uad11\uace0\ube44\ub97c \ud22c\uc790\ud558\uae30 \uc2dc\uc791\ud558\uc600\uace0 \uc804\ud658 \uc131\uacfc \ub300\ube44 ROAS(\uad11\uace0\ube44 \ub300\ube44 \ub9e4\ucd9c)\uac00 \ub5a8\uc5b4\uc9c0\uae30 \uc2dc\uc791\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uc5d0 \ub530\ub77c \uac1d\ub2e8\uac00\uac00 \ub192\uc740 \uc81c\ud488\ub4e4\ub85c \uc18c\uc7ac\ub97c \uad6c\uc131\ud574 \uc804\uccb4 \uac1d\ub2e8\uac00\ub97c \ub192\uc600\uace0, \uac1d\ub2e8\uac00\uac00 \ub0ae\uc740 \uc81c\ud488\uc740 \ud06c\ub85c\uc2a4\uc140\ub9c1 \ub420 \uc218 \uc788\uac8c \uce74\ud0c8\ub85c\uadf8 \uc138\ud2b8 \uc124\uc815\uc744 \ubcc4\ub3c4 \uc138\ud305\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"701\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\ud788\uc5b4\ub9ac_2-1024x701.jpg\" alt=\"\" class=\"wp-image-3987\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\ud788\uc5b4\ub9ac_2-1024x701.jpg 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\ud788\uc5b4\ub9ac_2-300x205.jpg 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\ud788\uc5b4\ub9ac_2-768x526.jpg 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\ud788\uc5b4\ub9ac_2-1536x1052.jpg 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\ud788\uc5b4\ub9ac_2.jpg 1766w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-eec829ee gb-headline-text\" id=\"%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0-%25ea%25b8%25b0%25eb%25b0%2598-%25ec%25bd%2598%25ed%2585%2590%25ec%25b8%25a0-onoff\"><strong>\ub370\uc774\ud130 \uae30\ubc18 \ucf58\ud150\uce20 ON\/OFF<\/strong><\/h3>\n\n\n<p>META \uc131\uacfc \uc18c\uc7ac \/ \uc131\uacfc \ubbf8\ube44 \uc18c\uc7ac \/ \uc131\uacfc \ud310\ub2e8 \ud544\uc694 \uc18c\uc7ac \uc138 \uac00\uc9c0\ub85c \ubd84\ub958\ud558\uc5ec \uc804\ud658 \uc9c0\ud45c \uae30\uc900\ud45c\ub97c \ud65c\uc6a9\ud574 ON\/OFF\ub97c \uc704\ud074\ub9ac\ub9c8\ub2e4 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>META\uac00 \uc704\ub2dd \uc18c\uc7ac\ub77c\uace0 \ud310\ub2e8\ud55c \uc18c\uc7ac\ub3c4 \uc624\ub7ab\ub3d9\uc548 \uc9d1\ud589\ud558\uac8c \ub418\uba74 \ud53c\ub85c\ub3c4\uac00 \uc313\uc774\uace0 \ube44\uc6a9 \ub300\ube44 \uc804\ud658 \ud6a8\uc728\uc774 \uc548\uc88b\uac8c \ub098\uc624\ub294 \uacbd\uc6b0\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ud53c\ub85c\ub3c4\uac00 \ub192\uc544\uc838 \uc804\ud658 \ud6a8\uc728\uc774 \ub5a8\uc5b4\uc9c0\uace0 \uc788\ub294 \uc18c\uc7ac\ub294 \ube60\ub974\uac8c OFF\ub97c \uc9c4\ud589\ud574\uc57c \ub9e4\uccb4 \ub0b4\uc5d0\uc11c \ube44\uc6a9 \uc18c\uc9c4\uc774 \ub418\uace0 \uc788\uc9c0 \uc54a\uc740 \ub2e4\ub978 \uc18c\uc7ac\uc5d0 \uad11\uace0\ube44\ub97c \ud22c\uc790\ud558\uc5ec \uc0c8\ub85c\uc6b4 \ud6a8\uc728 \uc18c\uc7ac\ub97c \ubc1c\uad74\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"136\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc5.png\" alt=\"\" class=\"wp-image-3988\" style=\"width:770px;height:auto\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc5.png 602w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc5-300x68.png 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"gb-headline gb-headline-a461ebfb gb-headline-text\" id=\"%25ed%2594%2584%25eb%25a1%259c%25eb%25aa%25a8%25ec%2585%2598-%25eb%25b6%2580%25ec%258a%25a4%25ed%258c%2585-%25ec%25a0%2584%25eb%259e%25b5\"><strong>\ud504\ub85c\ubaa8\uc158 \ubd80\uc2a4\ud305 \uc804\ub7b5<\/strong><\/h3>\n\n\n<p>\uc55e\uc11c \ub9d0\uc500\ub4dc\ub9b0 \uac83\ucc98\ub7fc \uc785\uc810\uc0ac \ub300\ube44 \uc790\uc0ac\ubab0 \uac00\uaca9 \uacbd\uc7c1\ub825\uc744 \ub192\uc774\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \ud504\ub85c\ubaa8\uc158\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"317\" height=\"274\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc6.png\" alt=\"\" class=\"wp-image-3989\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc6.png 317w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc6-300x259.png 300w\" sizes=\"auto, (max-width: 317px) 100vw, 317px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"491\" height=\"421\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc7.png\" alt=\"\" class=\"wp-image-3990\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc7.png 491w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc7-300x257.png 300w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\ud504\ub85c\ubaa8\uc158 \uc9c4\ud589 \uc804 META, NAVER BSA \ub0b4\uc5d0 \uc18c\uc7ac\ub97c \ubbf8\ub9ac \uc138\ud305\ud558\uc5ec \uc9c4\ud589 \uc2dc\uc810\uc5d0 \ub9e4\ucd9c \uc131\uacfc\ub97c \uadf9\ub300\ud654\ud588\uace0, \ub9c8\uc9c0\ub9c9 \uc774\ubca4\ud2b8 \uae30\uac04\uc5d0\ub294 CRM \uc804\ub7b5(\uce5c\uad6c\ud1a1)\uc744 \ud1b5\ud574 \uc774\ubca4\ud2b8 \uae30\uac04 \uacf5\uc9c0 \ubc0f \ud2b9\ubcc4 \ud560\uc778 \ucfe0\ud3f0\uc744 \ubc1c\uae09\ud558\uc5ec \uc790\uc0ac\ubab0 \ub9e4\ucd9c \ubd80\uc2a4\ud305\uc5d0 \ud070 \ud6a8\uacfc\ub97c \ubcf4\uc558\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"gb-headline gb-headline-24ead565 gb-headline-text\" id=\"4-%25ea%25b7%25b8%25ec%2599%25b8-%25ec%25a0%2584%25eb%259e%25b5-%25ec%25a0%259c%25ec%2595%2588-%25ec%2597%2590%25ed%2594%25bc%25ec%2586%258c%25eb%2593%259c\"><strong>4. \uadf8\uc678 \uc804\ub7b5 \uc81c\uc548 \uc5d0\ud53c\uc18c\ub4dc<\/strong><\/h2>\n\n\n<p>\ub9e4\uccb4 \uad11\uace0 \uc678\uc5d0\ub3c4 \uc628\ub4dc\ubbf8\ub514\uc5b4 \ud65c\uc6a9 \ubc29\uc548, \ucf58\ud150\uce20 \uc5f0\uacc4 \ud504\ub85c\ubaa8\uc158, CRM \uba54\uc2dc\uc9c0 \uc0ac\ub840 \ub4f1 \ube0c\ub79c\ub4dc\uc5d0\uc11c \ud50c\ub808\uc774 \ud560 \uc218 \uc788\ub294 \ub2e4\uc591\ud55c \ubd80\uac00 \uc804\ub7b5\ub4e4\ub3c4 \uc81c\uc548 \ub4dc\ub838\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"351\" height=\"225\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc8.png\" alt=\"\" class=\"wp-image-3991\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc8.png 351w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc8-300x192.png 300w\" sizes=\"auto, (max-width: 351px) 100vw, 351px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"210\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc9.png\" alt=\"\" class=\"wp-image-3992\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc9.png 602w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc9-300x105.png 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"161\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc10.png\" alt=\"\" class=\"wp-image-3993\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc10.png 602w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2024\/10\/\uadf8\ub9bc10-300x80.png 300w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\uac1c\ubc1c \ud658\uacbd\uc774\ub098 \ube0c\ub79c\ub4dc \ub0b4\ubd80 \ub9ac\uc18c\uc2a4\ub85c \uc778\ud574 \ubaa8\ub4e0 \uc544\uc774\ub514\uc5b4\ub97c \uc801\uc6a9\ud558\uc9c0\ub294 \ubabb\ud588\uc9c0\ub9cc, \ube0c\ub79c\ub4dc\uc640 \uc9c0\uc18d\uc801\uc778 \ub17c\uc758\ub97c \ud1b5\ud574 \uc2e4\ud589 \uac00\ub2a5\ud55c \uc804\ub7b5\ub4e4\uc744 \uc81c\uc548\ub4dc\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/1point.kr\/\"><img loading=\"lazy\" decoding=\"async\" width=\"3096\" height=\"1648\" 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