{"id":4795,"date":"2024-11-19T14:38:48","date_gmt":"2024-11-19T05:38:48","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=4795"},"modified":"2025-04-11T14:34:46","modified_gmt":"2025-04-11T05:34:46","slug":"wednsy","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/best-practices\/wednsy\/","title":{"rendered":"\uc660\uc9c0 : \uba54\ud0c0 \uad11\uace0\ube44 16% \uc99d\uc561\ud558\uace0 \ub9e4\ucd9c\uc740 229% \uc0c1\uc2b9 \uc2dc\ud0a8 \uc804\ub7b5"},"content":{"rendered":"\n

\uc548\ub155\ud558\uc138\uc694, \uc774\ucee4\uba38\uc2a4 \ub9c8\ucf00\ud305 \uc804\ubb38\uac00 Zoe<\/strong> B<\/strong> \uc785\ub2c8\ub2e4. \uba54\ud0c0 \uad11\uace0 \ucd5c\uc801\ud654\uc640 CRM\uc744 \uc911\uc2ec\uc73c\ub85c \ub514\uc9c0\ud138 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc81c\uc548\ud558\uace0 \uc2e4\ud589\ud558\uba70, \uc774\ucee4\uba38\uc2a4 \ube0c\ub79c\ub4dc\uc758 \uc131\uc7a5\uc744 \uc9c0\uc6d0\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n
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\uc660\uc9c0\ub294 \uc804\ud1b5\uc801\uc778 \ub514\uc790\uc778\uc73c\ub85c \ud604\ub300\uc801\uc778 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \uc18c\ud488\uc744 \uc81c\uc791\ud569\ub2c8\ub2e4. \uae30\uc874\uc5d0\ub294 \ub300\ud589\uc0ac\uc640 \uc678\ubd80 \uc778\ub825\uc744 \ud1b5\ud574 \uba54\ud0c0 \uad11\uace0 \ubc0f \ub124\uc774\ubc84 \ud0a4\uc6cc\ub4dc \ucd5c\uc801\ud654 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud588\uc73c\ub098, \uc131\uacfc\uac00 \uc800\uc870\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub798\uc11c \uae30\uc874 \ub9c8\ucf00\ud305\uc758 \ubb38\uc81c\uc810\uc744 \uc9c4\ub2e8\ud558\uace0 \uad6c\ub9e4 \uc804\ud658\uc728\uc744 \ub192\uc77c \uc218 \uc788\ub294 \ud6a8\uacfc\uc801\uc778 \uc561\uc158 \ud50c\ub79c\uc744 \uc81c\uc548\ud588\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

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\uae30\uc874 \ub9c8\ucf00\ud305\uacfc \uc790\uc0ac\ubab0 \uc9c4\ub2e8<\/h2>\n\n\n

\uae30\uc874 \uc790\uc0ac\ubab0\uacfc \uc2a4\ub9c8\ud2b8\uc2a4\ud1a0\uc5b4\uc758 \uad6c\ub9e4\uc804\ud658\uc728\uc774 \ub0ae\uc740 \uc6d0\uc778\uc744 \ubd84\uc11d\ud55c \uacb0\uacfc, \ub2e4\uc74c\uc758 \ub124 \uac00\uc9c0 \ubb38\uc81c\uc810\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    \n
  • \uad11\uace0 \ud0c0\uac9f \ucd5c\uc801\ud654 \ubd80\uc871<\/strong>: \uc801\uc808\ud55c \ud0c0\uac9f \uc124\uc815\uc774 \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\uc74c.<\/li>\n\n\n\n
  • \uc81c\ud488 \uc18c\uad6c\uc810 \ubbf8\ud761<\/strong>: \uac01 \uc81c\ud488\uc758 \uc140\ub9c1 \ud3ec\uc778\ud2b8\uac00 \uba85\ud655\ud558\uc9c0 \uc54a\uc544 \ud0c0\uac9f\uc758 \uad00\uc2ec\uc744 \ub04c\uae30 \uc5b4\ub824\uc6b4 \uc0c1\ud0dc. \ub530\ub77c\uc11c \uba54\ud0c0 \uad11\uace0 \uc6b4\uc601 \uc2dc\uc5d0\ub3c4 \uba38\uc2e0\ub7ec\ub2dd\uc758 \ubc29\ud5a5\uc774 \uc798\ubabb\ub418\uc5c8\uc744 \uac00\ub2a5\uc131\uc774 \ub192\uc74c.<\/li>\n\n\n\n
  • \uc0c1\uc138\ud398\uc774\uc9c0 \ub0b4 \uc140\ub9c1 \ud3ec\uc778\ud2b8 \ub178\ucd9c \ubd80\uc871<\/strong>: \uc0c1\uc138\ud398\uc774\uc9c0\uc5d0\uc11c \uc81c\ud488\uc758 USP\uac00 \uc9c1\uad00\uc801\uc73c\ub85c \ub4dc\ub7ec\ub098\uc9c0 \uc54a\uc74c.<\/li>\n\n\n\n
  • \uc790\uc0ac\ubab0 \ub0b4 \uc815\ubcf4 \uacfc\ub2e4\ub85c \uac00\ub3c5\uc131 \uc800\ud558<\/strong>: \ud14d\uc2a4\ud2b8\uac00 \ub9ce\uace0, \uc378\ub124\uc77c \ub4f1 \ucf58\ud150\uce20 \ube44\uc8fc\uc5bc\uc774 \uc77c\uad00\ub418\uc9c0 \uc54a\uc544\uc11c \uc81c\ud488\uc758 \uc815\ubcf4\ub97c \uc778\uc9c0\ud558\ub294 \ub370 \uc624\ub79c \uc2dc\uac04\uc774 \uac78\ub9bc.<\/li>\n<\/ul>\n\n\n\n
    <\/div>\n\n\n

    \ud574\uacb0 \uc804\ub7b5\uacfc \uc2e4\ud589<\/strong><\/h2>\n\n\n

    \uc660\uc9c0 \uc81c\ud488\uc758 \ud2b9\uc131\uc0c1 \uc7ac\uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub0ae\uc544 \uc2e0\uaddc \uace0\uac1d \uc720\uc785\uc5d0 \uc911\uc810\uc744 \ub450\uc5c8\uc2b5\ub2c8\ub2e4. \ub610 \uc608\uc0b0 \uc81c\ud55c\uc744 \uace0\ub824\ud558\uc5ec \uac00\uc7a5 \uc801\ud569\ud55c \uba54\ud0c0 \uad11\uace0 \ub9e4\uccb4\uc5d0 \uc9d1\uc911\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    <\/div>\n\n\n

    \ud575\uc2ec \uc804\ub7b5<\/strong><\/h2>\n\n\n

    \ud575\uc2ec \uc804\ub7b5\uc740 \ub2e4\uc74c\uacfc \uac19\uc2b5\ub2c8\ub2e4. \uccab\uc9f8, \uc81c\ud488\ubcc4 \ud0c0\uac9f \ucd5c\uc801\ud654\uc640 \ud0c0\uac9f\ubcc4 \uc18c\uad6c\uc810 \uc138\ubd84\ud654\ub85c \uc720\uc785\ub2e8\uac00\ub97c \ub0ae\ucd94\uace0 \uace0\ud488\uc9c8\uc758 \uc7a0\uc7ac\uace0\uac1d\uc744 \ud655\ubcf4<\/strong>\ud569\ub2c8\ub2e4. \ub458\uc9f8, \uc790\uc0ac\ubab0 \ucf58\ud150\uce20\uc640 \uc0c1\uc138\ud398\uc774\uc9c0\uc5d0 \uc81c\ud488 USP\ub97c \uc9c1\uad00\uc801<\/strong>\uc73c\ub85c \ubcf4\uc774\ub3c4\ub85d \uac1c\uc120\ud558\uace0, \uc790\uc0ac\ubab0 \uad6c\ub9e4\uc5ec\uc815\uc758 \ub381\uc2a4\ub97c \uc904\uc5ec<\/strong> \uad6c\ub9e4\uc804\ud658\uc728\uc744 \ub192\uc785\ub2c8\ub2e4. \ub9c8\uc9c0\ub9c9\uc73c\ub85c, \ub124\uc774\ubc84 \uac80\uc0c9 \ud0a4\uc6cc\ub4dc \ucd5c\uc801\ud654<\/strong>\ub97c \ud1b5\ud574 \uc81c\ud488 \ub178\ucd9c\ub7c9\uc744 \ub192\uc785\ub2c8\ub2e4. <\/p>\n\n\n\n

    \uc6b0\uc120 \uc790\uc0ac\ubab0 \uad6c\ub9e4\uc804\ud658\uc728\uacfc \uad11\uace0 \ud6a8\uc728\uc744 \ucd5c\uc6b0\uc120 \uacfc\uc81c\ub85c \ub450\uace0 \uc790\uc0ac\ubab0\uacfc \uc0c1\uc138\ud398\uc774\uc9c0 \uac1c\uc120 \uc791\uc5c5\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \uc9c1\uc811 \uad11\uace0 \uc6b4\uc601 \ud6c4 1\uac1c\uc6d4 \ub9cc\uc5d0 ROAS\uac00 262% \uc99d\uac00(\uc0c1\uc2b9\uc728 184%)\ud588\uace0 \ub9e4\ucd9c\uc774 229% \uc99d\uac00\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    \uc774\ud6c4\uc5d0\ub3c4 \uc790\uc0ac\ubab0\uacfc \uc0c1\uc138\ud398\uc774\uc9c0 \uace0\ub3c4\ud654 \uc791\uc5c5\uc744 \uc9c4\ud589\ud558\uba70 \uc2e0\uc81c\ud488 \ub7f0\uce6d \ubc0f \ud504\ub85c\ubaa8\uc158\uc5d0 \ub9de\ucd94\uc5b4 \ucd5c\uc801\ud654\ub97c \ubc18\ubcf5\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ud604\uc7ac\ub294 \uad11\uace0 \ud6a8\uc728\uc744 \ub118\uc5b4 \uc624\uac00\ub2c9 \uc720\uc785\uc758 AOV\ub97c \ub192\uc774\uae30 \uc704\ud55c \ud504\ub85c\uc81d\ud2b8\ub85c \ub124\uc774\ubc84 \uac80\uc0c9 \ucd5c\uc801\ud654\uc640 \uc790\uc0ac\ubab0 \uace0\ub3c4\ud654\ub97c \uc9c4\ud589\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    <\/div>\n\n\n
    \n
    \"\uc660\uc9c0,
    \uc774\ubbf8\uc9c01: \uc790\uc0ac\ubab0 \uac1c\uc120\uc548<\/figcaption><\/figure>\n<\/div>\n\n\n
    <\/div>\n\n\n
    \n
    \"\uc660\uc9c0,
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    <\/div>\n\n\n

    \ub9e4\ucd9c \uc0c1\uc2b9\uc5d0 \uae30\uc5ec\ud55c \uba54\ud0c0 \uad11\uace0 \ucd5c\uc801\ud654 \uc561\uc158<\/strong><\/h2>\n\n\n

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    \ud0c0\uac9f\uacfc \uad11\uace0 \uc18c\uc7ac \ucd5c\uc801\ud654\ub97c \uc704\ud574 \uc5f0\ub839\ub300\ubcc4 AB \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud55c \uacb0\uacfc, \uad6c\ub9e4 \uc804\ud658\uc728\uc774 40\ub300 \uc774\uc0c1\uc758 \uc5f0\ub839\uce35\uc5d0\uc11c \ub354 \ub192\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ubc1c\uacac\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ubc14\ud0d5\uc73c\ub85c \uc911\ub144\uce35\uc774 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \uc18c\uad6c\uc810\uc744 \uc911\uc2ec\uc73c\ub85c \uad11\uace0 \uc18c\uc7ac\ub97c \uae30\ud68d\ud558\uace0 \uc81c\uc791\ud558\uc600\uc73c\uba70, \uc774\ub97c \ud1b5\ud574 \uad6c\ub9e4 \uc804\ud658\uc728\uc744 2.8\ubc30 \uc774\uc0c1 \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    \ub610\ud55c, \uba54\ud0c0 \uad11\uace0 \ub0b4\uc5d0\uc11c \uad11\uace0 \ub178\ucd9c \uc9c0\uba74\uc744 \ucd5c\uc801\ud654\ud558\uae30 \uc704\ud574 \ub2e4\uc591\ud55c \uc9c0\uba74\uc5d0\uc11c\uc758 \ud14c\uc2a4\ud2b8\ub97c \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uadf8 \uacb0\uacfc, \ud2b9\uc815 \uc9c0\uba74\uc5d0\uc11c CPA\uac00 \ub2e4\ub978 \uc9c0\uba74\ubcf4\ub2e4 \ub0ae\ub2e4\ub294 \uc0ac\uc2e4\uc744 \ud655\uc778\ud558\uc600\uace0, \ud574\ub2f9 \uc9c0\uba74\uc5d0 \uc9d1\uc911\uc801\uc73c\ub85c \uad11\uace0\ub97c \uc9d1\ud589\ud55c \uacb0\uacfc CPA\ub97c \ub354\uc6b1 \ub0ae\ucd94\ub294 \uc131\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc5c8\uc2b5\ub2c8\ub2e4. <\/p>\n\n\n\n

    \ub354\ubd88\uc5b4, \ub125\uc2a4\ud2b8 \ud788\uc5b4\ub85c \uc544\uc774\ud15c\uc744 \ubc1c\uad74\ud558\uae30 \uc704\ud574 \uc5ec\ub7ec \uc81c\ud488\uc758 \uad11\uace0\ub97c \ud14c\uc2a4\ud2b8\ud558\uba70 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4. \uc774\ub97c \ud1b5\ud574 CPC\ub294 \ub0ae\uace0 CVR\uc740 \ub192\uc740 \ud2b9\uc815 \uc81c\ud488\uc744 \ubc1c\uacac\ud558\uc600\uc73c\uba70, \ud574\ub2f9 \uc81c\ud488\uc744 \uc911\uc2ec\uc73c\ub85c \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud55c \uacb0\uacfc \uc9c0\uc18d\uc801\uc73c\ub85c \ub9e4\ucd9c\uc744 \uacac\uc778\ud558\ub294 \ud788\uc5b4\ub85c \uc544\uc774\ud15c\uc73c\ub85c \uc790\ub9ac \uc7a1\uac8c \ub418\uc5c8\uc2b5\ub2c8\ub2e4. \ucc38\uace0\ub85c, \ubaa8\ub4e0 \ub370\uc774\ud130 \ubd84\uc11d\uc740 GA, \uc790\uc0ac\ubab0 \ub300\uc2dc\ubcf4\ub4dc, \ub0b4\ubd80 \ub300\uc2dc\ubcf4\ub4dc \ub4f1\uc744 \ud65c\uc6a9\ud558\uc5ec \ubd84\uc11d\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n

    <\/div>\n\n\n

    \uadf8\uc678 \ucd94\uac00 \uc81c\uc548<\/strong><\/h2>\n\n\n
    <\/div>\n\n\n
    \n
    \"\"
    \uc774\ubbf8\uc9c03: \uc778\ud50c\ub8e8\uc5b8\uc11c \ub9ac\uc2a4\ud2b8<\/figcaption><\/figure>\n<\/div>\n\n\n
    <\/div>\n\n\n\n

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    <\/div>\n\n\n\n
    \"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[51,55,52,54,53],"class_list":["post-4795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","tag-wednsy","tag-55","tag-52","tag-54","tag-53","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/4795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=4795"}],"version-history":[{"count":17,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/4795\/revisions"}],"predecessor-version":[{"id":5204,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/4795\/revisions\/5204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/4811"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=4795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=4795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=4795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}