{"id":5068,"date":"2025-03-12T15:12:54","date_gmt":"2025-03-12T06:12:54","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=5068"},"modified":"2025-04-16T15:28:38","modified_gmt":"2025-04-16T06:28:38","slug":"small_brand_rfp","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/insights\/small_brand_rfp\/","title":{"rendered":"\uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305\uc744 \uc6d0\ud55c\ub2e4\uba74! \uc2a4\ubab0 \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c RFP \uc791\uc131 \uc644\ubcbd \uac00\uc774\ub4dc"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"%25ec%2599%259c-rfp%25ea%25b0%2580-%25ed%2595%2584%25ec%259a%2594%25ed%2595%25a0%25ea%25b9%258c%25ec%259a%2594\">\uc65c RFP\uac00 \ud544\uc694\ud560\uae4c\uc694?<\/h2>\n\n\n<p>\uc548\ub155\ud558\uc138\uc694! \ucf58\ud150\uce20 \ub9c8\ucf00\ud130\ub85c \ud65c\ub3d9 \uc911\uc778 \uc628\ud1a0\ub85c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub3d9\uc548 \uc2a4\ubab0 \ube0c\ub79c\ub4dc\uc640 \ucd08\uae30 \uc2a4\ud0c0\ud2b8\uc5c5\ub4e4\uc774 \ud504\ub9ac\ub79c\uc11c\ub97c \uace0\uc6a9\ud558\uc5ec \ub9c8\ucf00\ud305 \ud504\ub85c\uc81d\ud2b8\ub97c \uc5b4\ub5bb\uac8c \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \ucd94\uc9c4\ud560 \uc218 \uc788\uc744\uc9c0 \uace0\ubbfc\ud558\ub294 \ubaa8\uc2b5\uc744 \uc790\uc8fc \uc811\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub807\ub2e4\uba74 \ud504\ub9ac\ub79c\uc11c\ub098 \ub300\ud589\uc0ac\ub97c \ud1b5\ud55c \uc131\uacf5\uc801\uc778 \ub9c8\ucf00\ud305 \ucea0\ud398\uc778\uc758 \uac00\uc7a5 \uc911\uc694\ud55c \uccab\uac78\uc74c\uc774 \ubb34\uc5c7\uc77c\uae4c\uc694? &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<br>\ubc14\ub85c &#8216;RFP (\uc81c\uc548 \uc694\uccad\uc11c)&#8217;\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc9c0\ub09c \uc544\ud2f0\ud074\uc5d0\uc11c\ub294 \uc2a4\ubab0 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc54c\uc544\uc57c \ud560 \ucea0\ud398\uc778 \uc804\ub7b5\uc744 \ub2e4\ub918\uc9c0\ub9cc, \uc0ac\uc2e4 \uc81c\uac00 \ucc98\uc74c\ubd80\ud130\b \uc774\uc57c\uae30\ud558\uace0 \uc2f6\uc5c8\ub358 \uc8fc\uc81c\ub294 RFP\uc600\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc800\ub294 20\ub144 \ub118\uac8c \uc5d0\uc774\uc804\uc2dc\uc640 \ud504\ub85c\ub355\uc158\uc744 \uc6b4\uc601\ud588\uc73c\uba70, 3\ub144 \uc804\ubd80\ud130 \ud504\ub9ac\ub79c\uc11c\ub85c \ud65c\ub3d9\ud558\uace0 \uc788\ub294\ub370\uc694. \ud504\ub9ac\ub79c\uc11c\ub85c \uc77c\ud558\uba70 \ub9ce\uc740 \uc2a4\ubab0 \ube0c\ub79c\ub4dc\uc640 \ucd08\uae30 \uc2a4\ud0c0\ud2b8\uc5c5\uc744 \ub9cc\ub098 \uc77c\uc744 \ud558\uba74\uc11c, \uac00\uc7a5 \ud070 \uc544\uc26c\uc6c0 \uc911 \ud558\ub098\uac00 \ubc14\ub85c &#8216;RFP \uc5c6\uc774 \ud504\ub85c\uc81d\ud2b8\ub97c \uc2dc\uc791\ud55c\ub2e4\ub294 \uc810&#8217;\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub9c8\ucf00\ud305\uc744 \uc5b4\ub5bb\uac8c \uc2dc\uc791\ud574\uc57c \ud560\uc9c0 \ub9c9\ub9c9\ud560 \ub54c, \ub300\ud589\uc0ac\ub098 \ud504\ub9ac\ub79c\uc11c\ub97c \uad6c\ud558\ub294 \uac83\uc774 \uc77c\ubc18\uc801\uc774\uc9c0\ub9cc, \uba85\ud655\ud55c \ubc29\ud5a5\uacfc \ubaa9\ud45c\uc5c6\uc774 \uc2dc\uc791\ud558\uba74 \uc6d0\ud558\ub294 \uacb0\uacfc\ub97c \uc81c\ub300\ub85c \uc5bb\uae30\uac00 \uc5b4\ub835\uc2b5\ub2c8\ub2e4. \ubaa9\ud45c\uac00 \ubd88\ubd84\uba85\ud558\uba74 \uc778\uac74\ube44\ub97c \ud3ec\ud568\ud558\uc5ec \uc608\uc0b0\uc774 \ubd88\ud544\uc694\ud558\uac8c \uc18c\uc9c4\ub418\uace0, \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\uac00 \uc77c\uad00\ub418\uc9c0 \uc54a\uac8c \ub418\uc5b4 \uacb0\uad6d \uc2dc\uac04\uacfc \ube44\uc6a9\uc744 \ub0ad\ube44\ud558\uac8c \ub418\uc8e0.<\/p>\n\n\n\n<p>\uc774 \uae00\uc5d0\uc11c\ub294 \uc2a4\ubab0 \ube0c\ub79c\ub4dc\uc640 \ucd08\uae30 \uc2a4\ud0c0\ud2b8\uc5c5\uc774 \uaf2d \uc54c\uc544\uc57c \ud560 RFP (\uc81c\uc548\uc694\uccad\uc11c)\uc758 \uc911\uc694\uc131\uacfc \uc791\uc131 \ubc29\ubc95\uc744 \uc27d\uace0 \uba85\ud655\ud558\uac8c \uc548\ub0b4\ud574\ub4dc\ub9ac\ub824\uace0 \ud569\ub2c8\ub2e4. RFP\ub97c \uc798 \uc791\uc131\ud558\ub294 \ubc95\uc744 \uc775\ud788\uba74, \ub9c8\ucf00\ud305 \uc804\ub7b5\uc774 \ud6e8\uc52c \ub354 \uccb4\uacc4\uc801\uc73c\ub85c \uc774\ub8e8\uc5b4\uc9c0\uace0, \uc6d0\ud558\ub294 \uc131\uacfc\ub97c \uc5bb\ub294 \ub370 \ud55c \uac78\uc74c \ub354 \uac00\uae4c\uc6cc\uc9c8 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc9c0\uae08\ubd80\ud130, \ub9c8\ucf00\ud305 \uc131\uacf5\ub960\uc744 \ub192\uc774\ub294 RFP \uc791\uc131\ubc95\uc744 \ud568\uaed8 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"1-rfp-%25ec%2597%2586%25ec%259d%25b4-%25ec%25a7%2584%25ed%2596%2589%25ed%2595%2598%25eb%25a9%25b4-%25ec%259d%25b4%25eb%259f%25b0-%25eb%25ac%25b8%25ec%25a0%259c%25ea%25b0%2580-%25ec%2583%259d%25ea%25b2%25a8%25ec%259a%2594\">1. RFP \uc5c6\uc774 \uc9c4\ud589\ud558\uba74 \uc774\ub7f0 \ubb38\uc81c\uac00 \uc0dd\uaca8\uc694<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"1-%25eb%258c%2580%25ed%2596%2589%25ec%2582%25ac%25eb%2582%2598-%25ed%2594%2584%25eb%25a6%25ac%25eb%259e%259c%25ec%2584%259c%25ea%25b0%2580-%25eb%25ad%2598-%25ed%2595%25b4%25ec%2595%25bc-%25ed%2595%25a0%25ec%25a7%2580-%25eb%25aa%25b0%25eb%259d%25bc%25ec%259a%2594\">1) \ub300\ud589\uc0ac\ub098 \ud504\ub9ac\ub79c\uc11c\uac00 \ubb58 \ud574\uc57c \ud560\uc9c0 \ubab0\ub77c\uc694<\/h3>\n\n\n<p>&#8220;\uad6c\uae00 \uad11\uace0\ub97c \ud558\uace0 \uc788\ub294\ub370 \uc131\uacfc\uac00 \uc548 \ub098\uc624\ub124\uc694. \ubb50\uac00 \ubb38\uc81c\uc77c\uae4c\uc694?&#8221; &#8220;\uc628\ub77c\uc778 \ub9c8\ucf00\ud305\uc744 \ud558\uace0 \uc788\ub294\ub370 \ub9e4\ucd9c\uc774 \ub298\uc9c0 \uc54a\uc544\uc694. \ubb50\uac00 \ubb38\uc81c\uc8e0?&#8221; \u201c\ub124\uc774\ubc84 \ube14\ub85c\uadf8 SEO\ub97c \ud558\uace0 \uc788\ub294\ub370 \ubc29\ubb38\uc790\uac00 \uc0dd\uac01\ubcf4\ub2e4 \uc801\uc5b4\uc694.&#8221; \uc774\ub807\uac8c \ub9c9\uc5f0\ud55c \uc9c8\ubb38\uc744 \ub358\uc9c0\uba74 \uc88b\uc740 \uacb0\uacfc\uac00 \ub098\uc62c\uae4c\uc694? \ub9c8\ucf00\ud305\uc740 \uba85\ud655\ud55c \ubaa9\ud45c\uc640 \ubc29\ud5a5\uc131\uc774 \uc5c6\uc73c\uba74 \uc81c\ub300\ub85c \uad74\ub7ec\uac00\uae30 \uc5b4\ub835\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ubaa9\ud45c \uc5c6\uc774 \uc2dc\uc791\ud558\uba74 \ub2f4\ub2f9\uc790\ub9c8\ub2e4 \ub2e4\ub978 \ud574\uc11d\uc744 \ud558\uac8c \ub3fc\uc694.<\/li>\n\n\n\n<li>\uc6d0\ud558\ub294 \uacb0\uacfc\uac00 \ub098\uc624\uc9c0 \uc54a\uace0, \uc2dc\uac04\uacfc \ube44\uc6a9\ub9cc \ub0ad\ube44\ub420 \uac00\ub2a5\uc131\uc774 \ucee4\uc838\uc694.<\/li>\n\n\n\n<li>\ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uaf2c\uc774\uba74 \uc9c4\ud589 \uacfc\uc815\uc774 \ubcf5\uc7a1\ud574\uc9c0\uace0 \ud63c\ub780\uc774 \uc0dd\uae38 \uc218\ubc16\uc5d0 \uc5c6\uc5b4\uc694.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\" id=\"2-%25ec%2598%2588%25ec%2582%25b0%25ea%25b3%25bc-%25ec%259d%25bc%25ec%25a0%2595%25ec%259d%25b4-%25ea%25b3%2584%25ec%2586%258d-%25ea%25bc%25ac%25ec%2597%25ac%25ec%259a%2594\">2) \uc608\uc0b0\uacfc \uc77c\uc815\uc774 \uacc4\uc18d \uaf2c\uc5ec\uc694<\/h3>\n\n\n<p>\ucc98\uc74c\uc5d0\ub294 \uc791\uc740 \uc608\uc0b0\uc73c\ub85c \uc2dc\uc791\ud558\ub824 \ud588\ub294\ub370, \ud504\ub85c\uc81d\ud2b8\uac00 \uc9c4\ud589\ub420\uc218\ub85d &#8220;\uc774\uac83\ub3c4 \ucd94\uac00\ud574\uc57c\uaca0\uc5b4\uc694&#8221;, &#8220;\uc774 \uc804\ub7b5\uc740 \ubcc4\ub85c \ud6a8\uacfc\uac00 \uc5c6\ub124\uc694&#8221; \uac19\uc740 \uc694\uccad\uc774 \uacc4\uc18d \ub098\uc624\uac8c \ub3fc\uc694.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc608\uc0c1\ubcf4\ub2e4 \ub9ce\uc740 \ube44\uc6a9\uc774 \ub4e4\uba74\uc11c \uc608\uc0b0 \ucd08\uacfc\uac00 \ubc1c\uc0dd\ud574\uc694.<\/li>\n\n\n\n<li>\uc77c\uc815\uc774 \uacc4\uc18d \ubc14\ub00c\uba74\uc11c \ub9c8\uac10 \uae30\ud55c\uc744 \ub9de\ucd94\uae30 \uc5b4\ub824\uc6cc\uc838\uc694.<\/li>\n\n\n\n<li>\ud504\ub85c\uc81d\ud2b8\uac00 \uc6d0\ub798 \uacc4\ud68d\ub300\ub85c \uc9c4\ud589\ub418\uc9c0 \uc54a\uc544 \uae30\ub300\ud588\ub358 \uc131\uacfc\ub97c \ub0b4\uae30 \uc5b4\ub824\uc6cc\uc694.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/workplace-violence-taking-place-colleagues-1024x683.jpg\" alt=\"\" class=\"wp-image-5070\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/workplace-violence-taking-place-colleagues-1024x683.jpg 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/workplace-violence-taking-place-colleagues-300x200.jpg 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/workplace-violence-taking-place-colleagues-768x512.jpg 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/workplace-violence-taking-place-colleagues-1536x1024.jpg 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/workplace-violence-taking-place-colleagues-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"3-%25eb%25b8%258c%25eb%259e%259c%25eb%2593%259c-%25eb%25a9%2594%25ec%258b%259c%25ec%25a7%2580%25ea%25b0%2580-%25ec%259d%25bc%25ea%25b4%2580%25eb%2590%2598%25ec%25a7%2580-%25ec%2595%258a%25ec%2595%2584%25ec%259a%2594\">3) \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\uac00 \uc77c\uad00\ub418\uc9c0 \uc54a\uc544\uc694<\/h3>\n\n\n<p>\ub9c8\ucf00\ud305\uc5d0\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uac74 \ube0c\ub79c\ub4dc\uc758 \uac15\uc810\uacfc \ucc28\ubcc4\uc810\uc744 \uba85\ud655\ud558\uac8c \uc804\ub2ec\ud558\ub294 \uac70\uc608\uc694. \uadf8\ub7f0\ub370 \ub0b4\ubd80 \uc9c1\uc6d0\uacfc \ud504\ub9ac\ub79c\uc11c\uac00 \ub9e4\ubc88 \ubc14\ub00c\ub294 \uc0c1\ud669\uc5d0\uc11c RFP \uc5c6\uc774 \uc9c4\ud589\ud558\uba74 \ucc38\uc5ec\ud558\ub294 \uc0ac\ub78c\ub9c8\ub2e4 \uac01\uc790 \ub2e4\ub974\uac8c \ube0c\ub79c\ub4dc\ub97c \ud574\uc11d\ud558\uac8c \ub3fc\uc694.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ub9c8\ucf00\ud130, \ub514\uc790\uc774\ub108, \ub300\ud589\uc0ac, \ub0b4\ubd80 \uc9c1\uc6d0\uc774 \uac01\uc790 \ub2e4\ub978 \uc2a4\ud0c0\uc77c\ub85c \ud45c\ud604\ud560 \uac00\ub2a5\uc131\uc774 \ucee4\uc694.<\/li>\n\n\n\n<li>\ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\uac00 \uc77c\uad00\ub418\uc9c0 \uc54a\uc73c\uba74 \uc18c\ube44\uc790\ub4e4\uc774 \ud63c\ub780\uc744 \ub290\uaef4\uc694.<\/li>\n\n\n\n<li>\uacb0\uad6d \ube0c\ub79c\ub4dc\uac00 \ub69c\ub837\ud55c \uc778\uc0c1\uc744 \uc8fc\uc9c0 \ubabb\ud558\uace0 \uae30\uc5b5\uc5d0 \ub0a8\uc9c0 \uc54a\uac8c \ub3fc\uc694.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"2-rfp%25ec%25a0%259c%25ec%2595%2588%25ec%259a%2594%25ec%25b2%25ad%25ec%2584%259c%25eb%25a5%25bc-%25ec%259e%2591%25ec%2584%25b1%25ed%2595%2598%25eb%25a9%25b4-%25ec%259d%25b4%25eb%259f%25b0-%25ec%259e%25a5%25ec%25a0%2590%25ec%259d%25b4-%25ec%259e%2588%25ec%2596%25b4%25ec%259a%2594\"><strong>2. RFP(<\/strong><strong>\uc81c\uc548\uc694\uccad\uc11c)\ub97c \uc791\uc131\ud558\uba74 \uc774\ub7f0 \uc7a5\uc810\uc774 \uc788\uc5b4\uc694<\/strong><\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"1-%25eb%25aa%25a9%25ed%2591%259c%25ec%2599%2580-%25eb%25b0%25a9%25ed%2596%25a5%25ec%259d%25b4-%25eb%25aa%2585%25ed%2599%2595%25ed%2595%25b4%25ec%25a0%25b8%25ec%259a%2594\">1) \ubaa9\ud45c\uc640 \ubc29\ud5a5\uc774 \uba85\ud655\ud574\uc838\uc694<\/h3>\n\n\n<p>RFP\ub97c \uc791\uc131\ud558\uba74 \ub9c8\ucf00\ud305 \ubaa9\ud45c\uc640 \ubc29\ud5a5\uc774 \uc815\ub9ac\ub3fc\uc694. \ub355\ubd84\uc5d0 \ub0b4\ubd80 \ud300\ubfd0\ub9cc \uc544\ub2c8\ub77c \uc678\ubd80 \ub300\ud589\uc0ac, \ud504\ub9ac\ub79c\uc11c\uc640\ub3c4 \uac19\uc740 \ubaa9\ud45c\ub97c \uacf5\uc720\ud560 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"2-%25ec%2598%2588%25ec%2582%25b0%25ea%25b3%25bc-%25ec%259d%25bc%25ec%25a0%2595%25ec%259d%25b4-%25ec%25b2%25b4%25ea%25b3%2584%25ec%25a0%2581%25ec%259c%25bc%25eb%25a1%259c-%25ea%25b4%2580%25eb%25a6%25ac%25eb%258f%25bc%25ec%259a%2594\">2) \uc608\uc0b0\uacfc \uc77c\uc815\uc774 \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ub3fc\uc694<\/h3>\n\n\n<p>\uc0ac\uc804\uc5d0 \uc608\uc0b0\uacfc \uc77c\uc815\uc744 \uad6c\uccb4\uc801\uc73c\ub85c \uc815\ud558\uba74 \ubd88\ud544\uc694\ud55c \ube44\uc6a9 \uc9c0\ucd9c\uacfc \uc77c\uc815 \ubcc0\uacbd\uc744 \ucd5c\uc18c\ud654\ud560 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"3-%25eb%25b8%258c%25eb%259e%259c%25eb%2593%259c-%25eb%25a9%2594%25ec%258b%259c%25ec%25a7%2580%25ea%25b0%2580-%25ec%259d%25bc%25ea%25b4%2580%25eb%2590%2598%25ea%25b2%258c-%25ec%25a0%2584%25eb%258b%25ac%25eb%258f%25bc%25ec%259a%2594\">3) \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\uac00 \uc77c\uad00\ub418\uac8c \uc804\ub2ec\ub3fc\uc694<\/h3>\n\n\n<p>RFP\ub97c \ud1b5\ud574 \ube0c\ub79c\ub4dc\uc758 \ud575\uc2ec \uba54\uc2dc\uc9c0\ub97c \uc815\ub9ac\ud558\uba74, \ubaa8\ub4e0 \ub9c8\ucf00\ud305 \ud65c\ub3d9\uc774 \uac19\uc740 \ubc29\ud5a5\uc73c\ub85c \uc815\ub82c\ub420 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"4-%25eb%258c%2580%25ed%2596%2589%25ec%2582%25ac-%25ed%2594%2584%25eb%25a6%25ac%25eb%259e%259c%25ec%2584%259c-%25eb%2582%25b4%25eb%25b6%2580-%25ec%25a7%2581%25ec%259b%2590%25eb%2593%25a4%25ea%25b3%25bc-%25ed%2598%2591%25ec%2597%2585%25ec%259d%25b4-%25eb%258d%2594-%25ec%2589%25ac%25ec%259b%258c%25ec%25a0%25b8%25ec%259a%2594\">4) \ub300\ud589\uc0ac, \ud504\ub9ac\ub79c\uc11c, \ub0b4\ubd80 \uc9c1\uc6d0\ub4e4\uacfc \ud611\uc5c5\uc774 \ub354 \uc26c\uc6cc\uc838\uc694<\/h3>\n\n\n<p>\ubaa8\ub4e0 \ub2f4\ub2f9\uc790\uac00 \ub3d9\uc77c\ud55c \uae30\uc900\uc744 \uac00\uc9c0\uace0 \uc5c5\ubb34\ub97c \uc9c4\ud589\ud558\uba74 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc774 \uc6d0\ud65c\ud574\uc9c0\uace0, \ud611\uc5c5\uc774 \ud6e8\uc52c \ub354 \ud6a8\uacfc\uc801\uc73c\ub85c \uc774\ub904\uc838\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/female-ceo-congratulating-partner-with-good-deal-1024x683.jpg\" alt=\"\" class=\"wp-image-5069\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/female-ceo-congratulating-partner-with-good-deal-1024x683.jpg 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/female-ceo-congratulating-partner-with-good-deal-300x200.jpg 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/female-ceo-congratulating-partner-with-good-deal-768x512.jpg 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/female-ceo-congratulating-partner-with-good-deal-1536x1024.jpg 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/female-ceo-congratulating-partner-with-good-deal-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"3-rfp-%25ec%259e%2591%25ec%2584%25b1-%25ec%2596%25b4%25eb%25a0%25b5%25ec%25a7%2580-%25ec%2595%258a%25ec%2595%2584%25ec%259a%2594\">3. RFP \uc791\uc131, \uc5b4\ub835\uc9c0 \uc54a\uc544\uc694!<\/h2>\n\n\n<p>\uac70\ucc3d\ud55c \ubb38\uc11c\ub97c \ub9cc\ub4e4 \ud544\uc694 \uc5c6\uc5b4\uc694. \uc544\ub798 \ub0b4\uc6a9\uc744 \ud3ec\ud568\ud574\uc11c \uc791\uc131\ud558\uba74 \ucda9\ubd84\ud574\uc694.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"%25ea%25bc%25ad-%25ed%258f%25ac%25ed%2595%25a8%25ed%2595%25b4%25ec%2595%25bc-%25ed%2595%25a0-rfp-%25eb%2582%25b4%25ec%259a%25a9\">\uaf2d \ud3ec\ud568\ud574\uc57c \ud560 RFP \ub0b4\uc6a9<\/h3>\n\n\n<p><strong>1) <\/strong><strong>\ud504\ub85c\uc81d\ud2b8 \uac1c\uc694<\/strong>: \ube0c\ub79c\ub4dc\uc640 \ud504\ub85c\uc81d\ud2b8\ub97c \uac04\ub7b5\ud788 \uc18c\uac1c\ud558\uae30<\/p>\n\n\n\n<p><strong>2) <\/strong><strong>\ubaa9\ud45c<\/strong>: \uc6d0\ud558\ub294 \ub9c8\ucf00\ud305 \uc131\uacfc\uc640 KPI \uc124\uc815\ud558\uae30<\/p>\n\n\n\n<p>(\uc608: \uad6c\uae00 \uad11\uace0 \ucea0\ud398\uc778\uc5d0\uc11c \ud55c \ub2ec\uac04 CTR(\ud074\ub9ad\ub960) 5% \uc774\uc0c1 \ub2ec\uc131\ud558\uae30<\/p>\n\n\n\n<p><strong>3) <\/strong><strong>\ub300\uc0c1 \uace0\uac1d<\/strong>: \ud0c0\uae43 \uc2dc\uc7a5\uacfc \uace0\uac1d \ud398\ub974\uc18c\ub098 \uc815\uc758\ud558\uae30<\/p>\n\n\n\n<p><strong>4) <\/strong><strong>\uc608\uc0b0<\/strong>: \uc0ac\uc6a9 \uac00\ub2a5\ud55c \ucd1d\uc608\uc0b0\uacfc \uc608\uc0c1 \uc9c0\ucd9c \ud56d\ubaa9 \uc815\ub9ac\ud558\uae30<\/p>\n\n\n\n<p><strong>5) <\/strong><strong>\uc77c\uc815<\/strong>: \ud504\ub85c\uc81d\ud2b8 \uc2dc\uc791\uc77c, \ub9c8\uac10\uc77c, \uc8fc\uc694 \ub9c8\uc77c\uc2a4\ud1a4 \uc124\uc815\ud558\uae30<\/p>\n\n\n\n<p><strong>6) <\/strong><strong>\uc694\uad6c \uc0ac\ud56d<\/strong>: \ud544\uc694\ud55c \uc11c\ube44\uc2a4 (\ud37c\ud3ec\uba3c\uc2a4 \/ \ucf58\ud150\uce20 \/ \uad11\uace0 \ub4f1) \uba85\ud655\ud788 \ud558\uae30<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\uc608\uc2dc:<\/strong><\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"%25e2%259d%25b6-%25ed%258d%25bc%25ed%258f%25ac%25eb%25a8%25bc%25ec%258a%25a4-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585\"><strong>\u2776<\/strong><strong> \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/strong><\/h4>\n\n\n<p><strong>\u2022<\/strong><strong> \ud398\uc774\uc2a4\ubd81 &amp; \uc778\uc2a4\ud0c0\uadf8\ub7a8 \uad11\uace0\ub97c \ud1b5\ud574 \uc2e0\uaddc \uace0\uac1d \uc804\ud658\uc728 5% \uc774\uc0c1 \ub2ec\uc131\ud558\uae30 (\uc6d4 500\uac74 \uc774\uc0c1 \ub9ac\ub4dc \ud655\ubcf4 \ubaa9\ud45c).<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>\u2022<\/strong><strong> \uad6c\uae00 \uac80\uc0c9 \uad11\uace0\uc640 \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \ubcd1\ud589\ud558\uc5ec \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790 \uc218 \uc6d4 10,000\ud68c \uc774\uc0c1 \ub2ec\uc131\ud558\uae30.<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>\u2022<\/strong><strong> \ub124\uc774\ubc84 \uc1fc\ud551 \uad11\uace0\ub97c \ud65c\uc6a9\ud574 \ud2b9\uc815 \uce74\ud14c\uace0\ub9ac \uc81c\ud488\uc758 ROAS(\uad11\uace0\ube44 \ub300\ube44 \ub9e4\ucd9c) 800% \uc774\uc0c1 \uc720\uc9c0\ud558\uae30.<\/strong><\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"%25e2%259d%25b7-%25ec%25bd%2598%25ed%2585%2590%25ec%25b8%25a0-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585\"><strong>\u2777<\/strong><strong> \ucf58\ud150\uce20 \ub9c8\ucf00\ud305<\/strong><\/h4>\n\n\n<p><strong>\u2022<\/strong><strong> \uc778\uc2a4\ud0c0\uadf8\ub7a8\uacfc \ud2f1\ud1a1\uc5d0\uc11c \uc20f\ud3fc \uc601\uc0c1\uc744 \uc8fc 3\ud68c \uc5c5\ub85c\ub4dc\ud558\uc5ec \ube0c\ub79c\ub4dc \uc778\uc9c0\ub3c4 \ubc0f \ud314\ub85c\uc6cc \uc218 3\uac1c\uc6d4 \ub0b4 20% \uc99d\uac00\uc2dc\ud0a4\uae30.<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>\u2022<\/strong><strong> \ub124\uc774\ubc84 \ube14\ub85c\uadf8 &amp; \ube0c\ub7f0\uce58\uc5d0 SEO \ucd5c\uc801\ud654\ub41c \ube0c\ub79c\ub4dc \uc2a4\ud1a0\ub9ac \ubc0f \uac00\uc774\ub4dc\ud615 \ucf58\ud150\uce20 \uc6d4 5\uac1c \uc774\uc0c1 \ubc1c\ud589\ud558\uc5ec \uac80\uc0c9 \uc720\uc785 30% \uc99d\uac00 \ubaa9\ud45c.<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>\u2022<\/strong><strong> \uc720\ud29c\ube0c \ucc44\ub110\uc744 \uc6b4\uc601\ud558\uba70, \ube0c\ub79c\ub4dc \uc81c\ud488 \ub9ac\ubdf0 \ubc0f \uc0ac\uc6a9\ubc95 \uac00\uc774\ub4dc \uc601\uc0c1\uc744 \uc6d4 2\uac1c \uc774\uc0c1 \uc81c\uc791\ud558\uc5ec \uad6c\ub3c5\uc790 5,000\uba85 \ub2ec\uc131\ud558\uae30.<\/strong><\/p>\n\n\n<h4 class=\"wp-block-heading\" id=\"%25e2%259d%25b8-%25ea%25b4%2591%25ea%25b3%25a0-%25ec%25ba%25a0%25ed%258e%2598%25ec%259d%25b8\"><strong>\u2778<\/strong><strong> \uad11\uace0 \ucea0\ud398\uc778<\/strong><\/h4>\n\n\n<p><strong>\u2022<\/strong><strong> \uad6c\uae00 \uc720\ud29c\ube0c TrueView \uad11\uace0 (6\ucd08 \ubc94\ud37c \uad11\uace0 + 15\ucd08 \uc2a4\ud0b5 \uac00\ub2a5 \uad11\uace0)\ub85c \ube0c\ub79c\ub4dc \uc601\uc0c1 \ub178\ucd9c 50\ub9cc \ud68c \uc774\uc0c1 \ub2ec\uc131 (\uc6d4 \uc608\uc0b0 100\ub9cc \uc6d0).<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>\u2022<\/strong><strong> \ub124\uc774\ubc84 GFA (\ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0)\ub97c \ud65c\uc6a9\ud574 \uc8fc\uc694 \uce74\ud14c\uace0\ub9ac \ud0a4\uc6cc\ub4dc \uac80\uc0c9 \uc2dc \ube0c\ub79c\ub4dc \ubc30\ub108 \uad11\uace0 \ub178\ucd9c (\uc6d4 \uc608\uc0b0 500\ub9cc \uc6d0).<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>\u2022<\/strong><strong> \ud398\uc774\uc2a4\ubd81 &amp; \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ud53c\ub4dc \uad11\uace0 (\uc774\ubbf8\uc9c0 + \uc601\uc0c1) \uc9d1\ud589\ud558\uc5ec CTR (\ud074\ub9ad\ub960) 2% \uc774\uc0c1 \uc720\uc9c0\ud558\uace0, \uad6c\ub9e4 \uc804\ud658\uc728 3% \uc774\uc0c1 \ud655\ubcf4 (\uc6d4 \uc608\uc0b0 500\ub9cc \uc6d0)<\/strong><strong><\/strong><\/p>\n\n\n\n<p><strong>7) <\/strong><strong>\uacbd\uc7c1\uc0ac \ubd84\uc11d<\/strong>: \uc8fc\uc694 \uacbd\uc7c1\uc0ac\uc640 \ucc28\ubcc4\ud654 \ud3ec\uc778\ud2b8 \uc815\ub9ac\ud558\uae30<\/p>\n\n\n\n<p><strong>8) <\/strong><strong>\ube0c\ub79c\ub4dc \uac00\uc774\ub4dc\ub77c\uc778<\/strong>: \ub85c\uace0, \ud1a4\uc564\ub9e4\ub108, \ud575\uc2ec \uba54\uc2dc\uc9c0, \uc2ac\ub85c\uac74 (\ud0dc\uadf8\ub77c\uc778) \ud3ec\ud568\ud558\uae30<\/p>\n\n\n\n<p><strong>9) <\/strong><strong>\uc131\uacfc \uce21\uc815 \uae30\uc900<\/strong>: \uc131\uacf5 \uc5ec\ubd80\ub97c \ud3c9\uac00\ud560 \ud575\uc2ec \uc9c0\ud45c \uc124\uc815\ud558\uae30<\/p>\n\n\n\n<p><strong>10) <\/strong><strong>\uae30\ud0c0 \ucc38\uace0 \uc790\ub8cc<\/strong>: \uae30\uc874 \uc790\ub8cc, \ucc38\uace0 \ub9c1\ud06c, \ub808\ud37c\ub7f0\uc2a4 \ucd94\uac00\ud558\uae30<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"4-%25ec%2584%25b1%25ea%25b3%25b5%25ec%25a0%2581%25ec%259d%25b8-rfp-%25ec%259e%2591%25ec%2584%25b1-%25ed%258c%2581\">4. \uc131\uacf5\uc801\uc778 RFP \uc791\uc131 \ud301<\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uad6c\uccb4\uc801\uc73c\ub85c \uc791\uc131\ud558\uc138\uc694<\/strong>: \ubaa8\ud638\ud55c \ud45c\ud604\uc740 \ud53c\ud558\uace0, \uac00\ub2a5\ud55c \ud55c \uc815\ud655\ud55c \ub370\uc774\ud130\ub97c \ud3ec\ud568\ud558\uc138\uc694.<\/li>\n\n\n\n<li><strong>\ube0c\ub79c\ub4dc\uc758 \ubaa9\ud45c\uc640 \ub9de\ucdb0 \uc791\uc131\ud558\uc138\uc694<\/strong>: \ub2e8\uc21c\ud55c \uc694\uccad\uc774 \uc544\ub2c8\ub77c \ube0c\ub79c\ub4dc\uc758 \uc131\uc7a5 \ubc29\ud5a5\uacfc \uc77c\uce58\ud558\ub294 \ub0b4\uc6a9\uc744 \ub2f4\uc544\uc57c \ud574\uc694.<\/li>\n\n\n\n<li><strong>\ub204\uad6c\ub098 \uc774\ud574\ud560 \uc218 \uc788\ub3c4\ub85d \uc815\ub9ac\ud558\uc138\uc694<\/strong>: RFP\ub294 \ub0b4\ubd80 \ud300\ubfd0\ub9cc \uc544\ub2c8\ub77c \ud504\ub9ac\ub79c\uc11c\uc640\ub3c4 \uacf5\uc720\ub418\ub294 \ubb38\uc11c\uc774\ubbc0\ub85c \uba85\ud655\ud558\uac8c \uc791\uc131\ud558\ub294 \uac8c \uc911\uc694\ud574\uc694.<\/li>\n\n\n\n<li><strong>\ud575\uc2ec \ub0b4\uc6a9\uc744 \uac15\uc870\ud558\uc138\uc694<\/strong>: \ubd88\ud544\uc694\ud55c \uc815\ubcf4\ub294 \uc904\uc774\uace0, \uc911\uc694\ud55c \ub0b4\uc6a9\uc744 \uac15\uc870\ud558\ub294 \uac83\uc774 \ud6a8\uacfc\uc801\uc774\uc5d0\uc694.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/hr-handshaking-successful-candidate-getting-hired-new-job-closeup-1024x683.jpg\" alt=\"\" class=\"wp-image-5071\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/hr-handshaking-successful-candidate-getting-hired-new-job-closeup-1024x683.jpg 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/hr-handshaking-successful-candidate-getting-hired-new-job-closeup-300x200.jpg 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/hr-handshaking-successful-candidate-getting-hired-new-job-closeup-768x512.jpg 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/hr-handshaking-successful-candidate-getting-hired-new-job-closeup-1536x1024.jpg 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/hr-handshaking-successful-candidate-getting-hired-new-job-closeup-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"%25ec%25a7%2580%25ea%25b8%2588-%25eb%25b0%2594%25eb%25a1%259c-rfp-%25ec%259e%2591%25ec%2584%25b1%25ec%259d%2584-%25ec%258b%259c%25ec%259e%2591%25ed%2595%2598%25ec%2584%25b8%25ec%259a%2594\">\uc9c0\uae08 \ubc14\ub85c RFP \uc791\uc131\uc744 \uc2dc\uc791\ud558\uc138\uc694!<\/h2>\n\n\n<p>\uc2a4\ubab0 \ube0c\ub79c\ub4dc\uc640 \uc2a4\ud0c0\ud2b8\uc5c5\uc77c\uc218\ub85d \uc608\uc0b0\uacfc \uc2dc\uac04\uc774 \ud55c\uc815\uc801\uc774\uae30 \ub54c\ubb38\uc5d0 \uccb4\uacc4\uc801\uc778 \uacc4\ud68d\uc774 \ub354 \uc911\uc694\ud574\uc694. RFP \uc5c6\uc774 \uc9c4\ud589\ud558\uba74 \uc608\uc0c1\uce58 \ubabb\ud55c \ubb38\uc81c\ub4e4\uc774 \ubc1c\uc0dd\ud558\uace0, \uc2dc\uac04\uacfc \ube44\uc6a9\uc774 \ub0ad\ube44\ub420 \uac00\ub2a5\uc131\uc774 \ucee4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc RFP\ub97c \uc791\uc131\ud558\uba74 \ubaa9\ud45c\uac00 \uba85\ud655\ud574\uc9c0\uace0, \uc608\uc0b0\uacfc \uc77c\uc815\uc774 \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ub418\uba70, \ube0c\ub79c\ub4dc \uba54\uc2dc\uc9c0\uac00 \uc77c\uad00\ub418\uac8c \uc804\ub2ec\ub429\ub2c8\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \ub354 \ud6a8\uacfc\uc801\uc778 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \uc5bb\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc9c0\uae08 \ub2f9\uc7a5 \uc5ec\ub7ec\ubd84\uc758 \ube0c\ub79c\ub4dc\ub97c \uc704\ud55c RFP \uc791\uc131\uc744 \uc2dc\uc791\ud574\ubcf4\uc138\uc694.<\/p>\n\n\n\n<p>\uc791\uc740 \ubcc0\ud654\uac00 \ud070 \uc131\uacf5\uc744 \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\uc5b4\uc694!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/1point.kr\/client-application\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/\uc628\ud1a0\ub85c-\uc778\uc0ac\uc774\ud2b8-\uc544\ud2f0\ud074-1024x623.png\" alt=\"\" class=\"wp-image-5035\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/\uc628\ud1a0\ub85c-\uc778\uc0ac\uc774\ud2b8-\uc544\ud2f0\ud074-1024x623.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/\uc628\ud1a0\ub85c-\uc778\uc0ac\uc774\ud2b8-\uc544\ud2f0\ud074-300x182.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/\uc628\ud1a0\ub85c-\uc778\uc0ac\uc774\ud2b8-\uc544\ud2f0\ud074-768x467.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/\uc628\ud1a0\ub85c-\uc778\uc0ac\uc774\ud2b8-\uc544\ud2f0\ud074-1536x934.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/03\/\uc628\ud1a0\ub85c-\uc778\uc0ac\uc774\ud2b8-\uc544\ud2f0\ud074-2048x1246.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[71,68,18,72,43],"class_list":["post-5068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-rfp","tag-68","tag-18","tag-72","tag-43","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/5068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=5068"}],"version-history":[{"count":6,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/5068\/revisions"}],"predecessor-version":[{"id":5301,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/5068\/revisions\/5301"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/5073"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=5068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=5068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=5068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}