{"id":5263,"date":"2025-04-16T14:33:05","date_gmt":"2025-04-16T05:33:05","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=5263"},"modified":"2025-04-16T14:33:07","modified_gmt":"2025-04-16T05:33:07","slug":"customer-journey","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/insights\/customer-journey\/","title":{"rendered":"\uace0\uac1d \uc5ec\uc815\uacfc \uc18c\ube44\uc790 \uc778\ud150\ud2b8 \ub9c8\ucf00\ud305: \uc2e4\uc804 \ub2e8\uacc4\ubcc4 \uc804\ub7b5 \uac00\uc774\ub4dc"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"%25ea%25b3%25a0%25ea%25b0%259d%25ec%259d%25b4-%25eb%25b0%2598%25ec%259d%2591%25ed%2595%2598%25ec%25a7%2580-%25ec%2595%258a%25eb%258a%2594-%25ec%259d%25b4%25ec%259c%25a0-%25ec%25a0%259c%25ed%2592%2588-%25eb%2595%258c%25eb%25ac%25b8%25ec%259d%25b4-%25ec%2595%2584%25eb%258b%2590-%25ec%2588%2598-%25ec%259e%2588%25ec%258a%25b5\">\uace0\uac1d\uc774 \ubc18\uc751\ud558\uc9c0 \uc54a\ub294 \uc774\uc720, \uc81c\ud488 \ub54c\ubb38\uc774 \uc544\ub2d0 \uc218 \uc788\uc2b5\ub2c8\ub2e4<\/h2>\n\n\n<p>&#8220;\uc81c\ud488\ub3c4 \uad1c\ucc2e\uace0, \uad11\uace0\ub3c4 \ub3cc\ub9ac\uace0 \uc788\ub294\ub370 \uc65c \ub9e4\ucd9c\uc774 \uc548 \ub098\uc624\uc9c0?&#8221;<\/p>\n\n\n\n<p>\ud639\uc2dc \uc774\ub7f0 \uace0\ubbfc, \ud55c \ubc88\ucbe4 \ud574\ubcf4\uc168\ub098\uc694?<\/p>\n\n\n\n<p>\ub9ce\uc740 \ube0c\ub79c\ub4dc\ub4e4\uc774 \uc5ec\uae30\uc11c \ucc29\uac01\ud569\ub2c8\ub2e4. \ub9c8\ucf00\ud305\uc758 \uc2e4\ud328 \uc6d0\uc778\uc744 \uc81c\ud488\uc774\ub098 \uad11\uace0 \uc608\uc0b0 \ud0d3\uc73c\ub85c \ub3cc\ub9ac\uace4 \ud558\uc8e0. <br>\ud558\uc9c0\ub9cc \uc9c4\uc9dc \uc774\uc720\ub294 \ub2e4\ub985\ub2c8\ub2e4. \ubc14\ub85c <strong>\uace0\uac1d \uc5ec\uc815 (Customer Journey)<\/strong> \uacfc <strong>\uc18c\ube44\uc790 \uc758\ub3c4 (Intent)<\/strong> \ub97c <br>\ubb34\uc2dc\ud55c \ub9c8\ucf00\ud305 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-b226b1de\"><img loading=\"lazy\" decoding=\"async\" width=\"2066\" height=\"1582\" class=\"gb-image gb-image-b226b1de\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/customer_journey.png\" alt=\"\" title=\"customer_journey\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/customer_journey.png 2066w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/customer_journey-300x230.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/customer_journey-1024x784.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/customer_journey-768x588.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/customer_journey-1536x1176.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/customer_journey-2048x1568.png 2048w\" sizes=\"auto, (max-width: 2066px) 100vw, 2066px\"><\/figure>\n\n\n\n<p>\uc774 \uae00\uc5d0\uc11c\ub294 \uace0\uac1d\uc758 \uad6c\ub9e4 \uc5ec\uc815\uc744 \ub2e8\uacc4\ubcc4\ub85c \ub098\ub204\uace0, \uac01 \ub2e8\uacc4\uc5d0\uc11c \uace0\uac1d\uc774 \uac00\uc9c0\uace0 \uc788\ub294 \uc778\ud150\ud2b8\ub97c \uae30\ubc18\uc73c\ub85c <br>\uc5b4\ub5a4 \ucf58\ud150\uce20\uc640 \ub9c8\ucf00\ud305 \uc804\ub7b5\uc744 \uc124\uacc4\ud574\uc57c \ud558\ub294\uc9c0 \uad6c\uccb4\uc801\uc73c\ub85c \uc54c\ub824\ub4dc\ub9b4\uac8c\uc694.<\/p>\n\n\n\n<p>\ub9c8\ucf00\ud305 \ud37c\ub110\uc774 \uc544\ub2c8\ub77c, \uc9c4\uc9dc \uace0\uac1d\uc758 \ub9c8\uc74c\uc744 \ub530\ub77c\uac00\ub294 \uc804\ub7b5. \uc9c0\uae08\ubd80\ud130 \uc2dc\uc791\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"1-%25ea%25b3%25a0%25ea%25b0%259d-%25ec%2597%25ac%25ec%25a0%2595%25ec%259d%25b4%25eb%259e%2580-%25eb%25ac%25b4%25ec%2597%2587%25ec%259d%25b8%25ea%25b0%2580%25ec%259a%2594\">1. \uace0\uac1d \uc5ec\uc815\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<\/h2>\n\n\n<p>\uace0\uac1d \uc5ec\uc815\uc740 \ub9d0 \uadf8\ub300\ub85c, \uace0\uac1d\uc774 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub97c <strong>\uc778\uc9c0\ud558\ub294 \uc21c\uac04\ubd80\ud130 \uc7ac\uad6c\ub9e4\ud558\uace0, \ub2e4\ub978 \uc0ac\ub78c\uc5d0\uac8c \ucd94\ucc9c\ud558\uae30\uae4c\uc9c0\uc758 \uc804\uccb4 \uc5ec\uc815<\/strong>\uc744 \ub73b\ud569\ub2c8\ub2e4. \uc77c\ubc18\uc801\uc73c\ub85c \ub2e4\uc74c\uc758 5\ub2e8\uacc4\ub85c \uad6c\uc131\ub429\ub2c8\ub2e4:<\/p>\n\n\n\n<p><strong>\u2022<\/strong><strong>\uc778\uc2dd (Awareness)<\/strong><\/p>\n\n\n\n<p><strong>\u2022<\/strong><strong>\uace0\ub824 (Consideration)<\/strong><\/p>\n\n\n\n<p><strong>\u2022<\/strong><strong>\uad6c\ub9e4 (Purchase)<\/strong><\/p>\n\n\n\n<p><strong>\u2022<\/strong><strong>\uc720\uc9c0 (Retention)<\/strong><\/p>\n\n\n\n<p><strong>\u2022<\/strong><strong>\ucd94\ucc9c (Advocacy)<\/strong><\/p>\n\n\n\n<p>\uac01 \ub2e8\uacc4\ub9c8\ub2e4 \uace0\uac1d\uc740 <strong>\uc804\ud600 \ub2e4\ub978 \uac10\uc815\uacfc \uc758\ub3c4 (Intent)<\/strong> \ub97c \uac00\uc9c0\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \ubc14\ub85c \uadf8 \ucc28\uc774\ub97c <br>\uc774\ud574\ud558\uace0 \ub300\uc751\ud558\ub294 \uac83\uc774 \uc778\ud150\ud2b8 \ub9c8\ucf00\ud305\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n<h2 class=\"gb-headline gb-headline-f1843ef7 gb-headline-text\" id=\"2-1%25eb%258b%25a8%25ea%25b3%2584-%25ec%259d%25b8%25ec%258b%259d-awareness-%25eb%25ac%25b8%25ec%25a0%259c%25eb%25a5%25bc-%25ea%25b9%25a8%25eb%258b%25ab%25ea%25b2%258c-%25ed%2595%25b4%25ec%25a3%25bc%25ec%2584%25b8%25ec%259a%2594\">2. 1\ub2e8\uacc4: \uc778\uc2dd (Awareness) &#8211; \ubb38\uc81c\ub97c \uae68\ub2eb\uac8c \ud574\uc8fc\uc138\uc694<\/h2>\n\n\n<p>\uc774 \uc2dc\uc810\uc758 \uace0\uac1d\uc740 \ubb38\uc81c\ub97c <strong>\uba85\ud655\ud788 \uc778\uc2dd\ud558\uc9c0 \ubabb\ud588\uac70\ub098<\/strong>, \ub9c9 \uc778\uc2dd\ud558\uae30 \uc2dc\uc791\ud55c \ub2e8\uacc4\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>&#8220;\ubb54\uac00 \ubd88\ud3b8\ud558\uae34 \ud55c\ub370, \uc815\ud655\ud788 \ubb50\uac00 \ubb38\uc81c\uc778\uc9c0 \ubaa8\ub974\uaca0\ub124\u2026&#8221;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-%25ec%25a0%2584%25eb%259e%25b5\">\ub9c8\ucf00\ud305 \uc804\ub7b5<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li>\uacf5\uac10\ud615 \ucf58\ud150\uce20: &#8220;\ud639\uc2dc \uc774\ub7f0 \uace0\ubbfc \uc788\uc73c\uc138\uc694?&#8221;<\/li>\n\n\n\n<li>\uac10\uc815 \uc790\uadf9 \ucf58\ud150\uce20 (\uc9e7\uc740 \uc601\uc0c1, \ub9b4\uc2a4, \uce74\ub4dc\ub274\uc2a4 \ub4f1)<\/li>\n\n\n\n<li>\ube14\ub85c\uadf8, \uc2a4\ub808\ub4dc, \uc720\ud29c\ube0c \uc20f\uce20\ub85c \ubb38\uc81c \uc778\uc2dd\uc744 \uc720\ub3c4<\/li>\n<\/ul>\n\n\n\n<p>\uc774 \ub2e8\uacc4\uc5d0\uc11c\ub294 \uc81c\ud488\uc744 \ub0b4\uc138\uc6b0\uae30\ubcf4\ub2e4, <strong>\uace0\uac1d\uc758 \uc77c\uc0c1 \uc18d \ubb38\uc81c\ub97c \uba3c\uc800 \uc5b8\uc5b4\ud654<\/strong> \ud574\uc8fc\ub294 \uac8c \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"3-2%25eb%258b%25a8%25ea%25b3%2584-%25ea%25b3%25a0%25eb%25a0%25a4-consideration-%25ec%2584%25a0%25ed%2583%259d%25ec%25a7%2580%25eb%25a5%25bc-%25ed%2583%2590%25ec%2583%2589%25ed%2595%25a9%25eb%258b%2588%25eb%258b%25a4\">3. 2\ub2e8\uacc4: \uace0\ub824 (Consideration) &#8211; \uc120\ud0dd\uc9c0\ub97c \ud0d0\uc0c9\ud569\ub2c8\ub2e4<\/h2>\n\n\n<p>\ubb38\uc81c\ub97c \uc778\uc2dd\ud55c \uace0\uac1d\uc740 \uc774\uc81c \ud574\uacb0\ucc45\uc744 \ucc3e\uc544 \ub098\uc12d\ub2c8\ub2e4. \uc5ec\ub7ec \ube0c\ub79c\ub4dc\ub97c \ube44\uad50\ud558\uace0, \uc5b4\ub5a4 \uc194\ub8e8\uc158\uc774 \uc790\uc2e0\uc5d0\uac8c <br>\ub9de\uc744\uc9c0 \uace0\ubbfc\ud558\uc8e0.<\/p>\n\n\n\n<p>&#8220;\uc774 \ube0c\ub79c\ub4dc \uad1c\ucc2e\uc740\ub370\u2026 \ub2e4\ub978 \ub370\ub791 \ubb50\uac00 \ub2e4\ub974\uc9c0?&#8221;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-%25ec%25a0%2584%25eb%259e%25b5-2\">\ub9c8\ucf00\ud305 \uc804\ub7b5<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li>\ube0c\ub79c\ub4dc \ube44\uad50 \ucf58\ud150\uce20 (ex. A vs B)<\/li>\n\n\n\n<li>\uace0\uac1d \ub9ac\ubdf0, \ucf00\uc774\uc2a4 \uc2a4\ud130\ub514 \ucf58\ud150\uce20 \uac15\ud654<\/li>\n\n\n\n<li>\uc6e8\ube44\ub098, PDF \uac00\uc774\ub4dc, \uc774\uba54\uc77c \uc2dc\ud000\uc2a4\ub85c \uc2e0\ub8b0 \ud655\ubcf4<\/li>\n<\/ul>\n\n\n\n<p>\uc774 \ub2e8\uacc4\uc5d0\uc11c \ud544\uc694\ud55c \uac74 \u2018\uc790\uc138\ud55c \uc815\ubcf4\u2019\uc640 \u2018\uc0ac\ud68c\uc801 \uc99d\uac70\u2019\uc785\ub2c8\ub2e4. \ub2e8\uc21c \ud64d\ubcf4\ubcf4\ub2e4 <strong>\uc2e0\ub8b0\uc640 \ucc28\ubcc4\uc131 \uc804\ub2ec<\/strong>\uc774 <br>\uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"4-3%25eb%258b%25a8%25ea%25b3%2584-%25ea%25b5%25ac%25eb%25a7%25a4-purchase-%25eb%25a7%259d%25ec%2584%25a4%25ec%259e%2584%25ec%259d%2584-%25ec%2597%2586%25ec%2595%25a0%25ec%2595%25bc-%25ed%2595%25a9%25eb%258b%2588%25eb%258b%25a4\">4. 3\ub2e8\uacc4: \uad6c\ub9e4 (Purchase) &#8211; \ub9dd\uc124\uc784\uc744 \uc5c6\uc560\uc57c \ud569\ub2c8\ub2e4<\/h2>\n\n\n<p>\uc774\uc81c \uace0\uac1d\uc740 \uad6c\ub9e4 \uc9c1\uc804\uc785\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc5ec\uae30\uc11c\ub3c4 \uc791\uace0 \uc0ac\uc18c\ud55c \ubd88\uc548 \uc694\uc18c \ud558\ub098\ub85c \uc774\ud0c8\ud560 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p>&#8220;\uc9c0\uae08 \uc0ac\ub3c4 \uad1c\ucc2e\uc744\uae4c&#8230;? \ub354 \uae30\ub2e4\ub824\ubcfc\uae4c?&#8221;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-%25ec%25a0%2584%25eb%259e%25b5-3\">\ub9c8\ucf00\ud305 \uc804\ub7b5<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li>\ud55c\uc815 \ud560\uc778, \uae30\uac04 \ud55c\uc815 \ubcf4\ub108\uc2a4 \uc81c\uacf5<\/li>\n\n\n\n<li>\uad6c\ub9e4 \ud398\uc774\uc9c0\uc5d0 FAQ, \ubcf4\uc99d\uc815\ucc45, \uc2e4\uc0ac\uc6a9 \ub9ac\ubdf0 \uc0bd\uc785<\/li>\n\n\n\n<li>\uae34\uae09\uc131 \/ \ud76c\uc18c\uc131 \uc788\ub294 \ucf5c\ud22c\uc561\uc158 \ucd94\uac00 (ex. \uc624\ub298 \ub9c8\uac10, \uc120\ucc29\uc21c)<\/li>\n<\/ul>\n\n\n\n<p>\uc774 \uc2dc\uc810\uc5d4 \u2018\uc124\ub4dd\u2019\ubcf4\ub2e4\ub294 \u2018\ud655\uc2e0\u2019\uc774 \uc911\uc694\ud569\ub2c8\ub2e4. \uc791\uc740 \uc758\uc2ec\ub3c4 \uc81c\uac70\ud574\uc918\uc57c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"5-4%25eb%258b%25a8%25ea%25b3%2584-%25ec%259c%25a0%25ec%25a7%2580-retention-%25ec%25a7%2584%25ec%25a7%259c-%25ec%2584%25b1%25ec%259e%25a5%25ec%259d%2580-%25ec%2597%25ac%25ea%25b8%25b0%25ec%2584%259c%25eb%25b6%2580%25ed%2584%25b0\">5. 4\ub2e8\uacc4: \uc720\uc9c0 (Retention) &#8211; \uc9c4\uc9dc \uc131\uc7a5\uc740 \uc5ec\uae30\uc11c\ubd80\ud130<\/h2>\n\n\n<p>\uace0\uac1d\uc744 \ud55c \ubc88 \uc720\uce58\ud588\ub2e4\uace0 \ub05d\ub09c \uac8c \uc544\ub2d9\ub2c8\ub2e4. \uc131\uc7a5\ud558\ub294 \ube0c\ub79c\ub4dc\ub294 \uc774 \ub2e4\uc74c \ub2e8\uacc4, \uc720\uc9c0 \uc804\ub7b5\uc5d0 \uac15\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>&#8220;\uc774 \ube0c\ub79c\ub4dc, \ub610 \uc4f0\uace0 \uc2f6\ub2e4!&#8221;\ub77c\ub294 \uac10\uc815\uc744 \ub9cc\ub4e4\uc5b4\uc57c \ud574\uc694.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-%25ec%25a0%2584%25eb%259e%25b5-4\">\ub9c8\ucf00\ud305 \uc804\ub7b5<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li>\uad6c\ub9e4 \ud6c4 \ud658\uc601 \uc774\uba54\uc77c + \uc0ac\uc6a9 \uac00\uc774\ub4dc \uc81c\uacf5<\/li>\n\n\n\n<li>\ud6c4\uc18d \uc81c\ud488 \uc81c\uc548, \uc5c5\uc140\ub9c1 \uae30\ud68c \uc124\uacc4<\/li>\n\n\n\n<li>\ucee4\ubba4\ub2c8\ud2f0, \uc774\ubca4\ud2b8, \uace0\uac1d \ud53c\ub4dc\ubc31 \ub8e8\ud504 \uad6c\ucd95<\/li>\n<\/ul>\n\n\n\n<p>\uc7ac\uad6c\ub9e4\uc728\uc774 \ub192\uc544\uc9c8\uc218\ub85d, \ub9c8\ucf00\ud305 \ube44\uc6a9\uc740 \uc904\uace0 LTV (\uace0\uac1d \uc0dd\uc560 \uac00\uce58)\ub294 \uc62c\ub77c\uac11\ub2c8\ub2e4.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"6-5%25eb%258b%25a8%25ea%25b3%2584-%25ec%25b6%2594%25ec%25b2%259c-advocacy-%25ea%25b3%25a0%25ea%25b0%259d%25ec%259d%25b4-%25eb%25b8%258c%25eb%259e%259c%25eb%2593%259c%25ec%259d%2598-%25ec%25a0%2584%25eb%258f%2584%25ec%2582%25ac%25ea%25b0%2580-%25eb%2590%25a9%25eb%258b%2588%25eb%258b%25a4\">6. 5\ub2e8\uacc4: \ucd94\ucc9c (Advocacy) &#8211; \uace0\uac1d\uc774 \ube0c\ub79c\ub4dc\uc758 \uc804\ub3c4\uc0ac\uac00 \ub429\ub2c8\ub2e4<\/h2>\n\n\n<p>\ucda9\uc131\ub3c4 \ub192\uc740 \uace0\uac1d\uc740 \ub2e8\uc21c \uad6c\ub9e4\uc790\uac00 \uc544\ub2d9\ub2c8\ub2e4. <strong>\uc790\ubc1c\uc801\uc778 \ub9c8\ucf00\ud130<\/strong>\uac00 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>&#8220;\uc774\uac70 \uc9c4\uc9dc \uc88b\uc544\uc694. \uc800 \uc774\uac70\ub85c \ud574\uacb0\ud588\uc5b4\uc694!&#8221;<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-%25ec%25a0%2584%25eb%259e%25b5-5\">\ub9c8\ucf00\ud305 \uc804\ub7b5<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li>\ucd94\ucc9c \ud504\ub85c\uadf8\ub7a8 \uc6b4\uc601 (\uce5c\uad6c \ucd08\ub300 \uc2dc \ud560\uc778 \ub4f1)<\/li>\n\n\n\n<li>\uc720\uc800 \uc0dd\uc131 \ucf58\ud150\uce20 (UGC) \uc7a5\ub824<\/li>\n\n\n\n<li>\uc2a4\ud1a0\ub9ac \uae30\ubc18 \ud6c4\uae30 \ucf58\ud150\uce20 \uc720\ub3c4 (\uc601\uc0c1, \uc2a4\ub808\ub4dc, \ube14\ub85c\uadf8 \ub4f1)<\/li>\n<\/ul>\n\n\n\n<p>\ube0c\ub79c\ub4dc\ub294 \ub354 \uc774\uc0c1 \uad11\uace0\ub85c\ub9cc \uc131\uc7a5\ud558\uc9c0 \uc54a\uc2b5\ub2c8\ub2e4. <strong>\ucd94\ucc9c\uc774 \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc77c\uc5b4\ub098\ub294 \uad6c\uc870\ub97c \uc124\uacc4\ud574\uc57c \ud569\ub2c8\ub2e4<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/referral-1024x683.png\" alt=\"\" class=\"wp-image-5279\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/referral-1024x683.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/referral-300x200.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/referral-768x512.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/referral-1536x1024.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/referral-2048x1365.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"%25ea%25b3%25a0%25ea%25b0%259d%25ec%259d%2598-%25ec%2597%25ac%25ec%25a0%2595%25ec%259d%2584-%25ec%259d%25b4%25ed%2595%25b4%25ed%2595%2598%25eb%25a9%25b4-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585%25ec%259d%25b4-%25ec%2589%25ac%25ec%259b%258c%25ec%25a7%2591%25eb%258b%2588%25eb%258b%25a4\">\uace0\uac1d\uc758 \uc5ec\uc815\uc744 \uc774\ud574\ud558\uba74, \ub9c8\ucf00\ud305\uc774 \uc26c\uc6cc\uc9d1\ub2c8\ub2e4<\/h2>\n\n\n<p>\ub9c8\ucf00\ud305\uc5d0\uc11c \uac00\uc7a5 \uac15\ub825\ud55c \ubb34\uae30\ub294 \u2018\uacf5\uac10\u2019\uc785\ub2c8\ub2e4. \uadf8\ub9ac\uace0 \uacf5\uac10\uc740 \uace0\uac1d\uc774 <strong>\uc9c0\uae08 \uc5b4\ub514\uc5d0 \uc788\ub294\uc9c0\ub97c \uc815\ud655\ud788 <\/strong><br><strong>\uc774\ud574\ud560 \ub54c<\/strong> \uac00\ub2a5\ud558\uc8e0.<\/p>\n\n\n\n<p>\uace0\uac1d \uc5ec\uc815\uacfc \uc778\ud150\ud2b8 \uae30\ubc18 \uc804\ub7b5\uc740 \ub2e8\uc21c\ud788 \uc774\ub860\uc774 \uc544\ub2c8\ub77c, \uc2e4\uc804\uc5d0\uc11c \ud6a8\uacfc\ub97c \uc99d\uba85\ud574\uc628 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\u2022 <\/strong>\ub354 \uc774\uc0c1 \ubaa8\ub450\uc5d0\uac8c \ub611\uac19\uc740 \uba54\uc2dc\uc9c0\ub97c \ubcf4\ub0b4\uc9c0 \ub9c8\uc138\uc694.<br><strong>\u2022<\/strong> \uace0\uac1d\uc774 \uc5b4\ub5a4 \uc9c8\ubb38\uc744 \ud558\uace0 \uc788\ub294\uc9c0 \uba3c\uc800 \ud30c\uc545\ud558\uc138\uc694.<br><strong>\u2022<\/strong> \uadf8 \uc9c8\ubb38\uc5d0 \ub9de\ub294 \ucf58\ud150\uce20\uc640 \uc81c\uc548\uc744 \uc900\ube44\ud558\uc138\uc694.<\/p>\n\n\n\n<p>\uc774 \uae00\uc774 \ub3c4\uc6c0\uc774 \ub418\uc168\ub2e4\uba74, \uc9c0\uae08 \uc5ec\ub7ec\ubd84 \ube0c\ub79c\ub4dc\uc758 \uace0\uac1d \uc5ec\uc815\uc740 \uc5b4\ub514\uc5d0 \uc788\ub294\uc9c0 \uc810\uac80\ud574\ubcf4\uc138\uc694. \uc804\ub7b5\uc740 \uac70\uae30\uc11c\ubd80\ud130 \uc2dc\uc791\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-1e40513b\"><a href=\"https:\/\/1point.kr\/client-application\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1557\" class=\"gb-image gb-image-1e40513b\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/\uc628\ud1a0\ub85c_expert_btn-scaled.png\" alt=\"\" title=\"\u110b\u1169\u11ab\u1110\u1169\u1105\u1169_expert_btn\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/\uc628\ud1a0\ub85c_expert_btn-scaled.png 2560w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/\uc628\ud1a0\ub85c_expert_btn-300x182.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/\uc628\ud1a0\ub85c_expert_btn-1024x623.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/\uc628\ud1a0\ub85c_expert_btn-768x467.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/\uc628\ud1a0\ub85c_expert_btn-1536x934.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2025\/04\/\uc628\ud1a0\ub85c_expert_btn-2048x1246.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\"><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[92,94,18,93],"class_list":["post-5263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-92","tag-94","tag-18","tag-93","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/5263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=5263"}],"version-history":[{"count":15,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/5263\/revisions"}],"predecessor-version":[{"id":5289,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/5263\/revisions\/5289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/5264"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=5263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=5263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=5263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}