{"id":6554,"date":"2026-02-13T15:02:30","date_gmt":"2026-02-13T06:02:30","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=6554"},"modified":"2026-02-13T15:03:07","modified_gmt":"2026-02-13T06:03:07","slug":"cleand","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/best-practices\/cleand\/","title":{"rendered":"\ud074\ub9b0\ub514 : \uce6b\uc194\uc0b4\uade0\uae30, \ucf54\ud638\ud2b8 \ubd84\uc11d\ubaa8\ub378 \ub3c4\uc785\uc744 \ud1b5\ud55c \uc790\uc0ac\ubab0 ROAS(\uad11\uace0\uc218\uc775\ub960)\uc131\uacfc \uac1c\uc120 \uc0ac\ub840 \uc778\uc0ac\uc774\ud2b8"},"content":{"rendered":"\n<p><br>\uc548\ub155\ud558\uc138\uc694. \uc6d0\ud3ec\uc778\ud2b8\uc5d0\uc11c \ud65c\ub3d9\ud558\uace0 \uc788\ub294 11\ub144\ucc28 \uadf8\ub85c\uc2a4\ub9c8\ucf00\ud130 \uac15\uc815\uaddc \uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc2dc\uc7a5\uc5d0\uc11c PMF \uac80\uc99d\uc744 \ub9c8\uce58\uace0, \uc131\uc7a5\ud574 \ub098\uac00\ub294 \uc2a4\ud0c0\ud2b8\uc5c5 \ubd84\ub4e4 \uc911\uc5d0\uc11c \uacfc\uac70\ubcf4\ub2e4 \uc131\uc7a5\uc138\uac00 \ub454\ud654\ub41c \uac83\ucc98\ub7fc \ubcf4\uc774\uac70\ub098 \uc7ac \ub3c4\uc57d\uc758 \ud544\uc694\uc131\uc744 \ub290\ub07c\uace0 \uacc4\uc2e0 \ubd84\ub4e4\uc774 \uacc4\uc2e0\uac00\uc694?<\/p>\n\n\n\n<p>\uc624\ub298\uc740 \uc131\uacfc \uac1c\uc120 \ub370\uc774\ud130 \ubd84\uc11d\ubaa8\ub378 \uc911 \u2018\ucf54\ud638\ud2b8 \ubd84\uc11d\u2019 \ubaa8\ub378\uc744 \ud1b5\ud574 \uac1c\uc120\ud55c \uc0ac\ub840\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc0ac\ub840\uae30\uc5c5\uacfc \ube44\uc2b7\ud55c \ubb38\uc81c\ub97c \uacaa\uace0 \uc788\ub2e4\uba74, 3\ubd84\ub9cc \uc2dc\uac04\uc744 \ub0b4\uc154\uc11c \uc0c8\ub85c\uc6b4 \uc2dc\uac01\uc73c\ub85c \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5\uc5d0 \uc778\uc0ac\uc774\ud2b8\ub97c \uc5bb\uc5b4\uac00\uc2dc\uae38 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc758\ub8b0 \uae30\uc5c5 \u2018\ud074\ub9b0\ub514\u2019\ub294 \uce6b\uc194\uc0b4\uade0\uae30\uc640 \uc804\ub3d9\uce6b\uc194, \uac1c\uc778 \ub9de\ucda4\ud615 \uce6b\uc194\uc744 \uc81c\uc870\ud558\uc5ec \ud310\ub9e4\ud558\ub294 \uc131\uc7a5 \ub2e8\uacc4\uc5d0 \uc2a4\ud0c0\ud2b8\uc5c5 \uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucd08\uae30 \uac1c\uc778 \ub9de\ucda4\ud615 \u2018\uad6c\uac04\uc9c4\ub2e8 \ud14c\uc2a4\ud2b8\uc640&nbsp; \uce6b\uc194\ucd94\ucc9c \uc54c\uace0\ub9ac\uc998\u2019\uc744 \ud1b5\ud574 \uace0\uac1d\ub4e4\uc5d0\uac8c \ube60\ub974\uac8c \ube0c\ub79c\ub4dc\ub97c \uc54c\ub838\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc774\ud6c4 \uace0\uac1d\ub4e4\uc758 \uce58\uc544\uac74\uac15 \ubb38\uc81c \uac1c\uc120\uc744 \uc704\ud55c Product(\uce6b\uc194\uc0b4\uade0\uae30,&nbsp; \uc804\ub3d9\uce6b\uc194, \uac1c\uc778 \ub9de\ucda4\ud615 \uce6b\uc194)\uc744 \ucd9c\uc2dc\ud558\uc5ec \uc131\uc7a5\ud55c \uae30\uc5c5\uc785\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc \uc5b4\ub5a4 \uc774\uc720\uc778\uc9c0 \u2018\uc790\uc0ac\ubab0\u2019\uacfc \u2018META\u2019 \uad11\uace0\uc5d0\uc11c \ub9cc\ud07c\uc740 \uad11\uace0 \uc608\uc0b0\uc744 \uc99d\uc561\ud560\uc218\ub85d ROAS(\uad11\uace0\uc218\uc775\ub960)\uac00 \ud558\ub77d\ud558\ub294 \ubb38\uc81c\ub97c \uac00\uc9c0\uace0 \uc788\uc5b4 \uc131\uc7a5\uc744 \uc704\ud55c \ud22c\uc790\uac00 \uc624\ud788\ub824 \uc190\uc2e4\ub85c \uc774\uc5b4\uc9c0\ub294 \uc0c1\ud669\uc774\uc5c8\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uadf8\ub85c \uc778\ud574 \uc774\ub97c \uac1c\uc120\ud560 \uc218 \uc788\ub294 \ucea0\ud398\uc778 \uad6c\uc870 \uc124\uacc4\uc640 \ud6a8\uacfc\uc801\uc778 \uad11\uace0\uc6b4\uc601 \ub9e4\ub274\uc5bc \uad6c\ucd95\uc774 \ud544\uc694\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<h2 class=\"gb-headline gb-headline-f298fa70 gb-headline-text\" id=\"1-%25ea%25b8%25b0%25ec%2597%2585%25ec%259d%2598-%25ed%2598%2584%25ec%2583%2581%25ed%2583%259c%25eb%25a5%25bc-%25ec%25a7%2584%25eb%258b%25a8%25ed%2595%25a0-%25ec%2588%2598-%25ec%259e%2588%25eb%258a%2594-%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0%25ed%2599%2598%25ea%25b2%25bd%25ea%25b5%25ac%25ec%25b6%2595\">1. <strong>\uae30\uc5c5\uc758 \ud604\uc0c1\ud0dc\ub97c \uc9c4\ub2e8\ud560 \uc218 \uc788\ub294 \ub370\uc774\ud130\ud658\uacbd\uad6c\ucd95<\/strong><\/h2>\n\n\n<p>\uad11\uace0\/\ub9c8\ucf00\ud305 \uc131\uacfc \uac1c\uc120 \uc791\uc5c5\uc744 \uc9c4\ud589\ud558\uae30\uc5d0 \uc55e\uc11c \ud56d\uc0c1 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\ub294 \uc120\ud589\uacfc\uc81c\uac00 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\ubc14\ub85c \u2018<strong>\uc778\uc6f9 \ub370\uc774\ud130\uae30\ubc18\uc758 \uc758\uc0ac\uacb0\uc815 \ubaa8\ub378<\/strong>\u2019\uc744 \ub3c4\uc785\ud558\ub294 \uac83\uc785\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uad11\uace0\uad00\ub9ac\uc790\uc5d0\uc11c \ubcf4\uc5ec\uc8fc\ub294 \uad11\uace0\uc9c0\ud45c(CPC,CTR,ROAS)\ub9cc \uac00\uc9c0\uace0 \uad11\uace0\uc758 \uc131\uacfc\ub97c \uc123\ubd88\ub9ac \ud310\ub2e8\ud558\uae30\uc5d0\ub294 \ubcf4\uc774\uc9c0 \uc54a\ub294 \ud5c8\ub4e4\uc774 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"618\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-1024x618.png\" alt=\"\" class=\"wp-image-6555\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-1024x618.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-300x181.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-768x464.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-1536x927.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>(\uc774\ubbf8\uc9c0\uc124\uba85 : \ud074\ub9b0\ub514 \uc6f9\uc0ac\uc774\ud2b8 \ud654\uba74\uc124\uacc4\uc11c\uc5d0 \uc8fc\uc694\ud55c \uace0\uac1d\uc774\ubca4\ud2b8(\uc0ac\uac74) \ud2b9\uc815)<\/strong><\/figcaption><\/figure>\n\n\n\n<p>\uc608\ucee8\ub370 \uc9c0\uae08 \ub2f9\uc7a5\uc740 \uad6c\ub9e4\uac00 \ub9ce\uc774 \ubc1c\uc0dd\ub418\uc9c0 \uc54a\uc740 \uad11\uace0\uc774\uc9c0\ub9cc \uc6f9\uc0ac\uc774\ud2b8 \ub0b4\uc5d0\uc11c \ud68c\uc6d0\uac00\uc785\uacfc \uacb0\uc81c\uc2dc\uc791 \uadf8\ub9ac\uace0 \uae4a\uc740 \uc0c1\ud638\uc791\uc6a9(7\ud398\uc774\uc9c0\uc774\uc0c1 \uc870\ud68c \ub4f1)\uc744 \ubcf4\uc774\uace0 \uc788\ub294 \uc0c1\ud0dc\ub77c\uba74?<\/p>\n\n\n\n<p>\uc989\uc2dc \uad11\uace0\ub97c \uc911\ub2e8(OFF)\ud558\uae30\ubcf4\ub2e4 \uc870\uae08 \ub354 \uc9c0\ucf1c\ubcf4\ub294 \uac83\uc774 \uc88b\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uadf8 \uc774\uc720\ub294&nbsp; \uad6c\ub9e4\uc5d0 \uac00\uae4c\uc6b4 \uae4a\uc740 \uc0c1\ud638\uc791\uc6a9\ub4e4\uc774 \ubc1c\uc0dd\ud558\uace0 \uc788\ub2e4\ub294 \ub73b\uc740 \uace7 \uc131\uacfc\ubc18\ub4f1(ROAS)\uc73c\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\ub2e4\ub294 \uae0d\uc815\uc801\uc778 \uc2e0\ud638\uc774\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"780\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-1-1024x780.png\" alt=\"\" class=\"wp-image-6556\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-1-1024x780.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-1-300x228.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-1-768x585.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-1.png 1350w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>(\uc774\ubbf8\uc9c0\uc124\uba85 : \uc6f9 \ud2b8\ub798\ud0b9 \ud658\uacbd\uad6c\ucd95 &#8211; UIUX \ud14d\uc18c\ub178\ubbf8 \uc774\ubca4\ud2b8\uc124\uacc4\uc11c(event taxonomy))<\/strong><\/figcaption><\/figure>\n\n\n\n<p>\ud558\uc9c0\ub9cc \uc704\uc640 \uac19\uc774 \uc6f9\ud2b8\ub798\ud0b9 \ud658\uacbd\uad6c\ucd95\uc774 \ub418\uc5b4 \uc788\uc9c0 \uc54a\uc73c\uba74&nbsp; \uc774\ub7ec\ud55c \uc6f9\uc0ac\uc774\ud2b8 \ub0b4\ubd80\uc5d0\uc11c\uc758 \uace0\uac1d\ub4e4\uc758 \uc0c1\ud669\uc744 \uc54c \uc218 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2f9\uc5f0\ud788 \uad11\uace0\uad00\ub9ac\uc790\ub9cc \ubcf8\ub2e4\uba74 CPC\ub294 \ub192\uace0 CTR\ub3c4 \uc0dd\uac01\ubcf4\ub2e4 \ub192\uc9c0 \uc54a\uc740 \uc0c1\ud0dc\uc5d0\uc11c, ROAS\uae4c\uc9c0 \uc548\ub098\uc624\ub2c8 \ub2f9\uc7a5 \uad11\uace0\ub97c \ub04c \uc218 \ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>(\uc2dd\ubcc4\ud560 \uc218 \uc788\ub294 \ub208\uc774 \ubd80\uc871\ud55c \uac83 \uc785\ub2c8\ub2e4.)<\/p>\n\n\n\n<p>\ub2f9\uc7a5 \uad11\uace0\ub97c \ub044\ub294\uac83 \uae4c\uc9c0\ub294 \ubb38\uc81c \ub420 \uac74 \uc5c6\uc9c0\ub9cc&nbsp;<\/p>\n\n\n\n<p>\uad11\uace0\ub97c \ub044\ub294 \uacb0\uc815 \uc774\ud6c4\ub85c \ubcc4 \ub2e4\ub978 \ub300\uc548\uc810\uc744 \ucc3e\uc9c0 \ubabb\ud55c\ub2e4\uba74 \ub3c4\ub3cc\uc774\ud45c \ucc98\ub7fc \uad11\uace0 \uc800\uc131\uacfc\ub294 \ubc18\ubcf5\ub420 \uc218 \ubc16\uc5d0 \uc5c6\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc2e4\uc81c\ub85c \ub9ce\uc740 \uc758\ub8b0\uae30\uc5c5 \ubd84\ub4e4\uc744 \ub9cc\ub098\ubcf4\uba74 GA(Google Analytics)\uc640 GTM(Google Tagmanager)\ub294 \uc124\uce58\ub418\uc5b4 \uc788\uc9c0\ub9cc, \uc81c\ub300\ub85c \ub41c \ud658\uacbd \uad6c\ucd95\uc774 \ub418\uc5b4 \uc788\uc9c0 \uc54a\uc544 \ub370\uc774\ud130\uac00 \ubc29\uce58\ub41c \uc0c1\ud0dc\uc778 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"617\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-2-1024x617.png\" alt=\"\" class=\"wp-image-6557\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-2-1024x617.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-2-300x181.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-2-768x463.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-2.png 1129w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>(\uc774\ubbf8\uc9c0\uc124\uba85 : \uc6f9 \ud2b8\ub798\ud0b9 \ud658\uacbd\uad6c\ucd95 &#8211; AIDA \ud37c\ub110 \uad6c\ucd95(Funnel))<\/strong><\/figcaption><\/figure>\n\n\n\n<p>*\uae30\uc5c5 \ub9de\ucda4 \ud37c\ub110 \uc124\uacc4 \uce7c\ub7fc\uc5d0 \ub300\ud574 \uc870\uae08 \ub354 \uc790\uc138\ud788 \uc54c\uace0 \uc2f6\uc740 \ubd84\ub4e4\uc740 \uc544\ub798 \ub9c1\ud06c \uce7c\ub7fc\uc744 \ucc38\uace0\ud558\uc2dc\uae30 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"QvkEIkvcOD\"><a href=\"https:\/\/1point.kr\/blog\/best-practices\/best-practices-fairlink\/\">\ud398\uc5b4\ub9c1\ud06c : \uc911\uc7a5\ube44 \ud50c\ub7ab\ud3fc, \ucd08\uae30 \uc628\ubcf4\ub529 \uacfc\uc815\uacfc \ucd08\uae30 \uc131\uc7a5 \ub3d9\ub825\uc744 \ubc1c\uad74\ud574 \ub098\uac04 \uc778\uc0ac\uc774\ud2b8<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;\ud398\uc5b4\ub9c1\ud06c : \uc911\uc7a5\ube44 \ud50c\ub7ab\ud3fc, \ucd08\uae30 \uc628\ubcf4\ub529 \uacfc\uc815\uacfc \ucd08\uae30 \uc131\uc7a5 \ub3d9\ub825\uc744 \ubc1c\uad74\ud574 \ub098\uac04 \uc778\uc0ac\uc774\ud2b8&#8221; &#8212; \uc6d0\ud3ec\uc778\ud2b8 \ube14\ub85c\uadf8\" src=\"https:\/\/1point.kr\/blog\/best-practices\/best-practices-fairlink\/embed\/#?secret=VA0hrRUyaL#?secret=QvkEIkvcOD\" data-secret=\"QvkEIkvcOD\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>\uacb0\uacfc\uc801\uc73c\ub85c, \uc774\ub7ec\ud55c \uacfc\uc815\uc744 \ud1b5\ud574&nbsp;<\/p>\n\n\n\n<p>\uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ubc1c\uc0dd\ud558\ub294 \uc0ac\uac74 \uc911 \uc6b0\ub9ac\uc5d0\uac8c \uc720\uc758\ubbf8\ud55c \uacb0\uacfc\ub97c \uac00\uc838\uc62c \uc218 \uc788\ub294 \uc5ec\ub7ec \uc0ac\uac74\uc744 \uc218\uc9d1\ud558\uace0 \ub370\uc774\ud130\uc2dc\uac01\ud654 \ubaa8\ub378(\ud37c\ub110 \ubc0f \ubd84\uc11d\ubaa8\ub378)\uc744 \ud1b5\ud574&nbsp;<\/p>\n\n\n\n<p>\ud604 \ubb38\uc81c\ub97c \uc815\ud655\ud788 \uc9c4\ub2e8\ud558\ub294 \uac83\uc774 \uccab \ubc88\uc9f8 \uacfc\uc81c \uc785\ub2c8\ub2e4.<\/p>\n\n\n<h2 class=\"gb-headline gb-headline-8d496e75 gb-headline-text\" id=\"2-%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0-%25eb%25b6%2584%25ec%2584%259d-%25eb%25aa%25a8%25eb%258d%25b8%25eb%25a7%2581-%25eb%258f%2584%25ec%259e%2585%25ec%25bd%2594%25ed%2598%25b8%25ed%258a%25b8\">2. <strong>\ub370\uc774\ud130 \ubd84\uc11d \ubaa8\ub378\ub9c1 \ub3c4\uc785(\ucf54\ud638\ud2b8)<\/strong><\/h2>\n\n\n<p>\ucf54\ud638\ud2b8 \ubd84\uc11d\uc740 \ub2e4\ub978 \ub9d0\ub85c \u2018\ub3d9\uc9c8\uc9d1\ub2e8\u2019 \ubd84\uc11d\uc774\ub77c\uace0\ub3c4 \ud569\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\uc27d\uac8c \uc608\uc2dc\ub97c \ub4e4\uba74 \uacfc\uac70 \u2018\ub9c8\uc2dc\uba5c\ub85c \uc2e4\ud5d8\u2019\uc73c\ub85c \ub9c8\uc2dc\uba5c\ub85c\ub97c \uba39\uc740 \uadf8\ub8f9\uacfc \uba39\uc9c0\uc54a\uc740 \uadf8\ub8f9\uc744 20\ub144\uac04 \ubd84\uc11d\ud55c \uc0ac\ub840\uac00 \ub300\ud45c\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc6b0\ub9ac \uc6f9\uc0ac\uc774\ud2b8\uc5d0\uc11c \ud2b9\uc815\ud55c \ud589\ub3d9\uc744 \ubcf4\uc778 \uc0ac\ub78c\ub4e4\uc744 \u2018A\ub77c\ub294 \ub3d9\uc9d1 \uc9d1\ub2e8\u2019\uc73c\ub85c \uc815\uc758\ud558\uace0 \uadf8\ub4e4\uc5d0\uac8c \uc5b4\ub5a0\ud55c \ubcc0\ud654\ub97c \uc8fc\uc5c8\uc744\ub54c \uadf8\ub4e4\uc758 \uc0c1\ud0dc\ub098 \uacb0\uacfc\uac00 \uc55e\uc73c\ub85c \uc5b4\ub5bb\uac8c \ubcc0\ud654\ud558\ub294\uac00\ub97c \ubd84\uc11d\ud558\ub294 \u2018\uc804\ud5a5\uc801 \ub370\uc774\ud130\ubd84\uc11d\u2019\uacfc<\/p>\n\n\n\n<p>\ub610, \uacfc\uac70 \ub370\uc774\ud130 \ud604\ud669\uc744 \uc2dc\uac01\ud654 \ud558\uc5ec \u2018\ud574\ub2f9 \ub3d9\uc9c8\uc9d1\ub2e8\u2019\uc740 \uacfc\uac70 \uc2dc\uac04\uc5d0 \ud750\ub984\uc5d0 \ub530\ub77c \uc5b4\ub5a0\ud55c \ubcc0\ud654\ub97c \ubcf4\uc5ec\uc654\ub294\uc9c0\ub97c \ubd84\uc11d\ud558\ub294 \u2018\ud6c4\ud5a5\uc801 \ub370\uc774\ud130\ubd84\uc11d\u2019\uc774 \uac00\ub2a5\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-3-1024x544.png\" alt=\"\" class=\"wp-image-6559\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-3-1024x544.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-3-300x159.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-3-768x408.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-3.png 1312w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>(\uc774\ubbf8\uc9c0 \uc124\uba85 : \u2018\ud074\ub9b0\ub514\u2019 \ub3d9\uc9c8\uc9d1\ub2e8(\ucf54\ud638\ud2b8) \ud0d0\uc0c9-GA4\ud0d0\uc0c9\ubcf4\uace0\uc11c)<\/strong><\/figcaption><\/figure>\n\n\n\n<p>\uc704 \uc774\ubbf8\uc9c0\ub294 \ub370\uc774\ud130\ubd84\uc11d \ubaa8\ub378 \uc911\uc5d0 \u2018\ucf54\ud638\ud2b8(Cohort)\u2019 \ubd84\uc11d \ud0d0\uc0c9 \ubcf4\uace0\uc11c \ud654\uba74 \uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \ub370\uc774\ud130 \ubaa8\ub378\ub9c1\uc744 \ud1b5\ud574&nbsp;<\/p>\n\n\n\n<p>\u2018\uc6f9\uc0ac\uc774\ud2b8\uc5d0 \ub4e4\uc5b4\uc640\uc11c \ud2b9\uc815\ud55c \ud589\ub3d9\uc744 \ud55c \uadf8\ub8f9\u2019\uacfc \uadf8\ub807\uc9c0 \uc54a\uc740 \uadf8\ub8f9\uc744 \ube44\uad50\ud574\uc11c \uc5b4\ub290 \uadf8\ub8f9\uc774 \ub354 \ud575\uc2ec \uc804\ud658(ex: \uad6c\ub9e4)\uc5d0 \ub9ce\uc774 \uc804\ud658\ub418\uc5c8\ub294\uc9c0 \ubd84\uc11d\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc704\uc5d0 \uc774\ubbf8\uc9c0\ub97c \uad6c\uccb4\uc801\uc73c\ub85c \ubcf4\uba74 \u2018\uacb0\uc81c\uc2dc\uc791(checkout)\u2019\uc5d0 \ucc38\uc5ec\ud55c \ucf54\ud638\ud2b8\uac00 \uacb0\uc81c(purchase)\uae4c\uc9c0 \ucc38\uc5ec \uc804\ud658\ub41c \ud655\ub960\uc744 \ubcf4\uc5ec\uc8fc\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud55c\ub208\uc5d0 \ubcf4\ub354\ub77c\ub3c4 \ud3c9\uade0 44.8%(\uc57d 2\uba85 \uc911 1\uba85)\ub85c \uc544\uc8fc \ub192\uc740 \uad6c\ub9e4 \uc804\ud658\uc728\uc744 \ubcf4\uc785\ub2c8\ub2e4. \uc774\ub294 \ud574\ub2f9 \ub3d9\uc9c8\uc9d1\ub2e8\uc774 \ub2e8\uc21c\ud788 \uadf8\ub798\ud504\uac00 \uc544\ub2c8\ub77c \uc6b0\ub9ac\uc5d0\uac8c \uc2e4\uc9c8\uc801\uc73c\ub85c \uc5bc\ub9c8\ub098 \uc218\uc775(Benefit)\uc801\uc778 \uac00\uce58\uac00 \uc788\ub294\uc9c0 \uc124\uba85\ud574\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p><strong>\uc608\uc2dc) \uac01 \ub3d9\uc9d1\uc9d1\ub2e8 \ubaa8\uc9d1\ub2f9 \ube44\uc6a9<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CPS(\uad6c\ub9e4\ub2f9) 10,000\uc6d0 vs<\/li>\n\n\n\n<li>CPS(\uacb0\uc81c\uc2dc\uc791\ub2f9) 3,000\uc6d0<\/li>\n<\/ul>\n\n\n\n<p>\uad11\uace0\ub97c \ud1b5\ud574 \uc704\uc640 \uac19\uc740 \uacb0\uacfc\uac00 \ub098\uc654\ub2e4\uba74 \uacb0\uc81c\uc2dc\uc791\uc5d0 \ucc38\uc5ec\ud55c \ucf54\ud638\ud2b8( \ub3d9\uc9c8\uc9d1\ub2e8)\ub294 \ud655\ub960\uc801\uc73c\ub85c 44%\uac00 \uc81c\ud488\uc744 \uad6c\ub9e4\ud560 \uac83\uc73c\ub85c \uc608\uc0c1\ud560 \uc218 \uc788\uc73c\ub2c8 \ubc18\ub4dc\uc2dc \ub0a8\ub294 \uad6c\uc870\ub77c\uace0 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ub7ec\ud55c \ubaa8\ub378\ub9c1\uc73c\ub85c, \uc624\ub298 \ud074\ub9b0\ub514\uc758 \uc0ac\ub840\uc5d0\uc11c\ub294&nbsp; 25~50%\uc758 \uad6c\ub9e4\uc804\ud658\uc728\uc744 \uac00\uc9c4 \ucf54\ud638\ud2b8\ub97c 6\uac1c\uc758 \uc9d1\ub2e8\uc73c\ub85c \ud2b9\uc815\ud558\uc5ec \uc815\uc758\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<h2 class=\"gb-headline gb-headline-79934260 gb-headline-text\" id=\"3-%25ec%2595%2588%25ec%25a0%2595%25ec%25a0%2581%25ec%259d%25b8-metada%25ea%25b4%2591%25ea%25b3%25a0-%25ed%2595%2599%25ec%258a%25b5%25ec%259d%2584-%25ec%259c%2584%25ed%2595%259c-%25ed%2595%2599%25ec%258a%25b5%25eb%25aa%25a8%25eb%258d%25b8nbsp-%25ec%2584%25a0%25ec%25a0%2595\">3. <strong>\uc548\uc815\uc801\uc778 META(DA)\uad11\uace0 \ud559\uc2b5\uc744 \uc704\ud55c \u2018\ud559\uc2b5\ubaa8\ub378\u2019  \uc120\uc815<\/strong><\/h2>\n\n\n<p>\uc815\uc758\ud55c \ucf54\ud638\ud2b8\ub294 \uc5b4\ub5bb\uac8c \uc0ac\uc6a9\ud558\uba74 \uc88b\uc744\uae4c\uc694? \ub450\uac00\uc9c0 \ubc29\ubc95\uc774 \uad8c\uc7a5\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud558\ub098\ub294 \ud574\ub2f9 \ucf54\ud638\ud2b8 \uc720\uc800\ub97c \ub354 \ub9ce\uc774 \uc2dd\ubcc4\ud558\uace0 \ud655\ubcf4\ud560 \uc218 \uc788\ub3c4\ub85d \uad11\uace0\ub9e4\uccb4\uc5d0 \uc804\ud658\ubaa9\ud45c(Action)\ub85c \ud65c\uc6a9\ud558\ub294 \ubc29\ubc95\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"405\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-1024x405.jpeg\" alt=\"\" class=\"wp-image-6560\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-1024x405.jpeg 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-300x119.jpeg 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-768x304.jpeg 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-1536x608.jpeg 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>(\uc774\ubbf8\uc9c0: \ud074\ub9b0\ub514 \uae30\uc874 META\uad11\uace0\uad00\ub9ac\uc790 \uc9c0\ud45c(\ucf54\ud638\ud2b8 \uc804\ud658\ubaa9\ud45c \ubbf8\uc801\uc6a9))<\/strong><\/figcaption><\/figure>\n\n\n\n<p>\ucee4\uba38\uc2a4 \uad11\uace0\ub97c \uc6b4\uc601\ud558\uc2dc\ub294 \uace0\uac1d\uc0ac \ubd84\ub4e4\uc758 \uad11\uace0\uad00\ub9ac\uc790\ub97c \uc5f4\uc5b4\ubcf4\uba74<\/p>\n\n\n\n<p>\ub300\ubd80\ubd84\uc740 \uc804\ud658\ubaa9\ud45c\ub85c \u2018\uad6c\ub9e4\u2019 \uc561\uc158\ub9cc \uc0ac\uc6a9\ud558\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4. \uc774\ud6c4 \ud0c0\uac9f\ud305\uc774\ub098 \uc18c\uc7ac\ub9cc \ub098\ub220\uac00\uba70 \uc5ec\ub7ec \uad11\uace0\ub97c AB\ud14c\uc2a4\ud2b8 \ud558\ub294 \uacbd\uc6b0 \uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc77c\ubc18\uc801\uc778 \uad11\uace0\uc6b4\uc601 \ubc29\uc2dd\uc774\ub77c \ud06c\uac8c \uc9c0\uc801\ud560 \uc810\uc740 \uc5c6\uc9c0\ub9cc, \uad11\uace0 \uc608\uc0b0\uc774 \uc801\uc740 \ucd08\uae30 \ucea0\ud398\uc778\uc5d0\uc11c\ub294 \ud6a8\uacfc\uac00 \ub5a8\uc5b4\uc9c8 \uc218 \uc788\ub294 \ubc29\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucd08\uae30 \uad11\uace0\uc608\uc0b0\uc5d0 \uc801\uc740 \uacbd\uc6b0\uc5d0\ub294 \ucd08\uae30 \ud559\uc2b5\uacfc\uc815\uc5d0\uc11c \uc801\uc815\ud55c \ud559\uc2b5\ubaa9\ud45c \ub2ec\uc131\uc774 \uc5b4\ub824\uc6cc\uc9c0\uba70 \uba38\uc2e0\ub7ec\ub2dd\uc774 \ubd80\uc815\uc801\uc778 \uc601\ud5a5\uc744 \uac00\uc838 \uc635\ub2c8\ub2e4.<\/p>\n\n\n\n<p>(META\uc5d0\uc11c \uacf5\uc2dd\uc801\uc73c\ub85c \uad8c\uace0\ud55c \ucd08\uae30 \uba38\uc2e0\ub7ec\ub2dd\uc5d0 \ubd80\ud569\ud558\ub294 \uc870\uac74\uc740 \u2018\ud559\uc2b5\ucea0\ud398\uc778\ubcc4 7\uc77c \uc774\ub0b4 \uc804\ud658\uc774\ubca4\ud2b8 50\uac1c \uc218\uc9d1\u2019\uc785\ub2c8\ub2e4.)&nbsp;<\/p>\n\n\n\n<p>7\uc77c\uac04 \uad6c\uc131\ub41c \ucea0\ud398\uc778\ubcc4\ub85c 50\uac74 \uc774\uc0c1\uc758 \uad6c\ub9e4\ub97c \ub9cc\ub4e4\uc5b4\uc57c \uc720\ud6a8\ud55c \ud559\uc2b5\ub370\uc774\ud130\uac00 \uac16\ucdb0\uc9c4\ub2e4\uace0 \uc774\ud574\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc, \uad6c\ub9e4\ub2f9\ube44\uc6a9\uc774 3\ub9cc\uc6d0\uc774\ub77c\uace0 \uac00\uc815\ud560 \ub54c \ucd5c\uc18c \ucea0\ud398\uc778\ub2f9 \uc694\uad6c\ub418\ub294 \uc8fc\uac04 \uad11\uace0\ube44\uc6a9\uc740 150\ub9cc\uc6d0\uc774 \ub418\uba70 \ucea0\ud398\uc778\uc218\uac00 3\uac1c\uc778 \uacbd\uc6b0 450\ub9cc\uc6d0\uc758 \uc8fc\uac04 \ud559\uc2b5 \ube44\uc6a9\uc774 \ud544\uc694\ud558\uac8c \ub429\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\ucd08\uae30 \uac80\uc99d\uacfc\uc815\uc5d0\uc11c \uc0ac\uc6a9\ud558\uae30\uc5d0\ub294 \ubd80\ub2f4\uc2a4\ub7ec\uc6b4 \uad11\uace0\ube44\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"445\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-4-1024x445.png\" alt=\"\" class=\"wp-image-6561\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-4-1024x445.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-4-300x130.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-4-768x334.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-4.png 1515w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>(\uc774\ubbf8\uc9c0\uc124\uba85 : \ud074\ub9b0\ub514 \uc804\ud658\ubaa9\ud45c \ub2e4\uac01\ud654(\ucee4\uc2a4\ud140 \ucf54\ud638\ud2b8(cohort)\ub370\uc774\ud130) \uc0ac\uc6a9 \ud6c4 \uad11\uace0\uc9c0\ud45c)<\/strong><\/figcaption><\/figure>\n\n\n\n<p>\uc774\ub7f4 \ub54c\ub294 \u2018\uad6c\ub9e4\u2019\ub77c\uace0 \ud558\ub294 \ucd5c\uc885 \ubaa9\ud45c\ub9cc \u2018\uc804\ud658\uc561\uc158\u2019\uc73c\ub85c \uc0ac\uc6a9\ud558\ub294 \uac83\ubcf4\ub2e4\ub294<\/p>\n\n\n\n<p>\ube44\uad50\uc801 \ubaa9\ud45c \ub2ec\uc131 \ub09c\uc774\ub3c4\uac00 \ub0ae\uc73c\uba74\uc11c, \ucd5c\uc885 \ubaa9\ud45c\uc640\ub3c4 \uc5f0\uad00\uc131\uc774 \ub192\uc740 \ub2e4\uc591\ud55c \uc804\ud658\ubaa9\ud45c(\u2018\ucf54\ud638\ud2b8A~E\u2019)\ub97c \uc0ac\uc6a9\ud558\uba74 \ud559\uc2b5\ub2ec\uc131 \uc218\uac00 \ub192\uc544\uc9c0\uba74\uc11c&nbsp;<\/p>\n\n\n\n<p>\ub192\uc740 \ub09c\uc774\ub3c4\uc758 \ud559\uc2b5 \ubaa9\ud45c\ub97c \uc694\uad6c\ud55c \ucea0\ud398\uc778\ubcf4\ub2e4 \ub354 \ud6a8\uacfc\uc801\uc778 \ucd5c\uc885 \uc131\uacfc\ub97c \ub0b4\uae30\ub3c4 \ud569\ub2c8\ub2e4. \uc801\uc6a9 \ucf00\uc774\uc2a4\ubcc4\ub85c \uc131\uacfc\uac00 \ub2e4\ub97c \uc218 \uc788\uc5b4 \ub2e4\uac01\ub3c4 \ubd84\uc11d \ud6c4 \uc801\uc6a9\uc774 \ud544\uc694\ud569\ub2c8\ub2e4.<\/p>\n\n\n<h2 class=\"gb-headline gb-headline-d436112c gb-headline-text\" id=\"4-%25ec%25bd%2594%25ed%2598%25b8%25ed%258a%25b8%25ec%25a0%2584%25ed%2599%2598%25eb%25aa%25a9%25ed%2591%259c-%25eb%25aa%25a8%25eb%258d%25b8-%25ec%2584%25b1%25ea%25b3%25bc-%25ea%25b0%2580%25ec%2584%25a4-%25ea%25b2%2580%25ec%25a6%259d\">4. <strong>\ucf54\ud638\ud2b8(\uc804\ud658\ubaa9\ud45c) \ubaa8\ub378 \uc131\uacfc \uac00\uc124 \uac80\uc99d<\/strong><\/h2>\n\n\n<p>\uc774\ub807\uac8c \uad11\uace0\uc5d0 \ucf54\ud638\ud2b8 \uc804\ub7b5\uc744 \uc0ac\uc6a9\ud55c \uc774\ud6c4\uc5d0\ub3c4 \u2018\ucf54\ud638\ud2b8 \ubd84\uc11d\u2019\uc740 \uc9c0\uc18d\ub418\uc5b4\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8 \uc774\uc720\ub294 \ub2e8\uc21c\ud788 \u2018\ucf54\ud638\ud2b8\uc758 \ud589\ub3d9(\uac00\uc815:\uacb0\uc81c\uc2dc\uc791)\u2019\ub9cc \uc778\uc704\uc801\uc73c\ub85c \ub298\ub9ac\ub294 \uacb0\uacfc\ub294 \uc790\uce6b \uc22b\uc790\ub9cc \ub298\uace0 \uc804\ud658\uc728\uc740 \ub5a8\uc5b4\uc9c0\ub294 \uacbd\uc6b0\ub3c4 \uc0dd\uae30\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8 \uacbd\uc6b0 \ud574\ub2f9 \ub3d9\uc9d1\uc9d1\ub2e8\uc5d0\uac8c \ubcf4\uc5ec\uc900 \uad11\uace0\ub098 CRM \ub4f1 \ubb38\uc81c\uac00 \uc788\ub358 \uac83\uc740 \uc544\ub2cc\uc9c0, \ub2e8\uc21c\ud788 \ucf54\ud638\ud2b8\ub97c \ub298\ub9ac\uae30 \uc704\ud55c \uc790\uadf9\uc801\uc778(\ud6c5\ud0b9) \uad11\uace0\uac00 \uc9c4\ud589\ub418\uace0 \uc788\uc9c0\ub294 \uc54a\uc740\uc9c0 \uadf8\ub85c \uc778\ud574 \ucf54\ud638\ud2b8\uc758 \uac00\uce58\ub098 \uc804\ud658\uc728\uc774 \ub5a8\uc5b4\uc9c0\uace0 \uc788\uc9c0 \uc54a\ub294\uc9c0<\/p>\n\n\n\n<p>&nbsp;\uba74\ubc00\ud558\uac8c \ubd84\uc11d\ud558\uc5ec \uad11\uace0\ub97c \ub514\ud14c\uc77c\ud558\uac8c \uad00\ub9ac\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"339\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-5-1024x339.png\" alt=\"\" class=\"wp-image-6562\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-5-1024x339.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-5-300x99.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-5-768x254.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-5.png 1309w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>(\uc774\ubbf8\uc9c0: \ud074\ub9b0\ub514, \uc8fc\uac04 \ucf54\ud638\ud2b8 \ubcf4\uace0\uc11c \ud750\ub984)<\/strong><\/figcaption><\/figure>\n\n\n\n<p>\uc704 \uc774\ubbf8\uc9c0\uacfc \uac19\uc774, \uad11\uace0\ub85c \uc778\ud55c \uc131\uacfc\uac00 \uc88b\uc73c\uba74\uc11c\ub3c4 \ucf54\ud638\ud2b8 \ubd84\uc11d\ubcf4\uace0\uc11c\uc5d0\uc11c\ub3c4 \uc804\ud658\uc728\uc774 \uc720\uc9c0\/\uc0c1\ud5a5\ub418\ub294 \ud604\uc0c1\uc744 \ubcf4\uc778\ub2e4\uba74 \ub9e4\uc6b0 \uae0d\uc815\uc801\uc778 \uc0c1\ud669\uc73c\ub85c \ud310\ub2e8\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<h2 class=\"gb-headline gb-headline-9d6bc366 gb-headline-text\" id=\"5-%25ec%2595%2588%25ec%25a0%2595%25ec%25a0%2581%25ec%259d%25b8-%25ec%2584%25b1%25ea%25b3%25bc-%25ec%25a6%259d%25eb%258c%2580%25eb%25a5%25bc-%25ec%259c%2584%25ed%2595%259c-%25ec%259e%25a0%25ec%259e%25ac%25ea%25b3%25a0%25ea%25b0%259d%25eb%25a6%25ac%25ed%2583%2580%25ea%25b2%259f%25ec%25a0%2595%25ec%259d%2598-%25eb%25b0%258f\">5. <strong>\uc548\uc815\uc801\uc778 \uc131\uacfc \uc99d\ub300\ub97c \uc704\ud55c \uc7a0\uc7ac\uace0\uac1d(\ub9ac\ud0c0\uac9f)\uc815\uc758 \ubc0f \ub3c4\uc785<\/strong><\/h2>\n\n\n<p>\ub450 \ubc88\uc9f8\ub294 \ucf54\ud638\ud2b8\ub294 \uadf8 \uc790\uccb4\ub85c\ub3c4 \ucda9\ubd84\ud55c \uad6c\ub9e4\uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc7a0\uc7ac\uace0\uac1d(\ud0c0\uac9f)\uc73c\ub85c \uc0ac\uc6a9\ud560 \uc218 \uc788\ub294 \uc810\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uad11\uace0 \ud0c0\uac9f\ud305 \ud65c\uc6a9 \uae30\uc220\uc774 \ubd80\uc871\ud55c \uacbd\uc6b0 \u2018\ub9ac\ud0c0\uac9f \uad11\uace0\u2019\ub294 \uadf8\uc800 \uc6b0\ub9ac \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uba87\ubc88 \ubc29\ubb38\ud55c \uc0ac\ub78c\ud55c\ud14c \ud55c\ubc88 \ub354 \uad11\uace0\ub97c \ubcf4\uc5ec\uc8fc\ub294 \uae30\uc220 \uc815\ub3c4\ub85c \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud558\uc9c0\ub9cc, \uc774 \uae30\uc220\uc740 \uc9c0\uae08\uacfc \uac19\uc774 \uad6c\ub9e4\uac00\ub2a5\uc131\uc774 \uac80\uc99d\ub41c(\ud655\ub960\uc774 \ub9e4\uc6b0 \ub192\uc740) \uc7a0\uc7ac\uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uc5ec \uadf8 \ub3d9\uc9d1 \uc9d1\ub2e8\uc5d0\uac8c\ub9cc \uc815\ud655\ud55c \uad11\uace0\ub97c \uc1a1\ucd9c\ud588\uc744 \ub54c<\/p>\n\n\n\n<p>\ube44\ub85c\uc18c \ud6a8\uacfc\uc801\uc778 \ud37c\ud3ec\uba3c\uc2a4\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\ubc88\uc5d0 \uc815\uc758\ud55c \ud074\ub9b0\ub514 \ucf54\ud638\ud2b8\ub294 \uc57d 25~50%\uc5d0 \uac00\uae4c\uc6b4 \uad6c\ub9e4\uc804\ud658\uc728\uc774 \uac80\uc99d\ub41c \ud0c0\uac9f\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub807\uae30 \ub54c\ubb38\uc5d0 \uc77c\ubc18\uc801\uc778 \uc6f9\uc0ac\uc774\ud2b8 \ubc29\ubb38\uc790\uc758 \uad6c\ub9e4\uc804\ud658\uc728(\uc57d1~4%)\ubcf4\ub2e4 \ub9e4\uc6b0 \ub192\uc740 \uad6c\ub9e4\uac00\ub2a5\uc131\uc744 \ub0b4\ud3ec\ud55c \ud0c0\uac9f\uc774\ub77c\uace0 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"430\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-6-1024x430.png\" alt=\"\" class=\"wp-image-6563\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-6-1024x430.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-6-300x126.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-6-768x323.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-6-1536x645.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-6.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>(\uc774\ubbf8\uc9c0: \ud074\ub9b0\ub514 \ucf54\ud638\ud2b8(Desire)\ud0c0\uac9f \ub300\uc0c1 \ub9ac\ud0c0\uac9f \uad11\uace0\uc758 ROAS 508% \uae30\ub85d)<\/strong><\/figcaption><\/figure>\n\n\n\n<p>\uc704\uc640 \uac19\uc740 \ud074\ub9b0\ub514 \ube0c\ub79c\ub4dc\uc758 \uc0ac\ub840\uc5d0\uc11c\ub3c4&nbsp;<\/p>\n\n\n\n<p>\uae4a\uc740 \uc0c1\ud638\uc791\uc6a9\uc744 \ud55c \uc720\uc800\uc758 \uc9d1\ub2e8\uc744 Desire(\uc5f4\ub9dd)\uc774\ub77c\ub294 funnel(\ud37c\ub110)\ub85c \ubb36\uc5b4 \ucf54\ud638\ud2b8\ud654 \ud558\uace0 \uad11\uace0\ub97c \ubcf4\ub0b8 \ub9ac\ud0c0\uac9f \uad11\uace0\uc5d0\uc11c ROAS 508%\ub77c\ub294 \uc544\uc8fc \uc6b0\uc218\ud55c \uacb0\uacfc\ub97c \ub3c4\ucd9c\ud55c \uac83\uc744 \ud655\uc778\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<h2 class=\"gb-headline gb-headline-42c08c8d gb-headline-text\" id=\"6-%25ea%25b4%2591%25ea%25b3%25a0-%25ec%25a0%2580%25ec%2584%25b1%25ea%25b3%25bc-%25ec%2586%258c%25ec%259e%25ac-%25ea%25b5%2590%25ec%25b2%25b4-%25ec%258b%259c%25ea%25b8%25b0%25ec%2597%2590-%25eb%258c%2580%25ed%2595%259c-%25ed%258c%2590%25eb%258b%25a8%25ea%25b8%25b0%25ec%25a4%2580-%25ec%2588%2598%25eb%25a6%25bd\">6. <strong>\uad11\uace0 \uc800\uc131\uacfc \uc18c\uc7ac \uad50\uccb4 \uc2dc\uae30\uc5d0 \ub300\ud55c \ud310\ub2e8\uae30\uc900 \uc218\ub9bd<\/strong><\/h2>\n\n\n<p>\uc704\uc640 \uac19\uc740 \ub370\uc774\ud130 \ubd84\uc11d\ubaa8\ub378(\ucf54\ud638\ud2b8 \ub4f1)\uc744 \ub3c4\uc785\ud558\uc5ec \ud0c0\uac9f\uacfc \uad11\uace0\ud559\uc2b5\uc5d0 \ub300\ud55c \ubb38\uc81c\ub97c \ucda9\ubd84\ud788 \uac1c\uc120\ud588\ub2e4\uba74 \ub9c8\uc9c0\ub9c9 \ud37c\uc990 \uacfc\uc815\uc774 \uad11\uace0\uc18c\uc7ac \uad00\ub9ac\ub97c \ud1b5\ud574 \uc704\ub2dd\uc18c\uc7ac\ub97c \ubc1c\uad74\ud558\ub294 \uac83 \uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc544\ubb34\ub9ac \ud6a8\uacfc\uc801\uc778 \u2018\uad11\uace0\ud559\uc2b5 \ubaa8\ub378\u2019\uacfc \u2018\ud0c0\uac9f\ud305\u2019\uc744 \uad6c\uc131\ud588\ub2e4\uace0 \ud558\ub354\ub77c\ub3c4, \uad11\uace0\uc758 \uc124\ub4dd\ub825\uc774 \ub5a8\uc5b4\uc9c4\ub2e4\uba74 \ubb34\uc6a9\uc9c0\ubb3c \uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ucd5c\uadfc META\uc758 AI\ud559\uc2b5\ubaa8\ub378\uc774 \ub354\uc6b1 \uace0\ub3c4\ud654 \ub418\uba74\uc11c \ucf58\ud150\uce20\uc758 \uc911\uc694\uc131 \ub354 \ub300\ub450\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc774\uc820 \uad11\uace0\ucf58\ud150\uce20\ub9cc \uc798 \ub9cc\ub4e4\uc5b4\ub3c4 AI\uac00 \uba3c\uc800 \ucf58\ud150\uce20\ub97c \ubcf4\uace0 \u201c\uc544 \uc774 \ucf58\ud150\uce20\ub294 \uc774\ub7f0 \uc0ac\ub78c\ub4e4\ud55c\ud14c \ub354 \uc798\uba39\ud788\uaca0\ub294\ub370?\u201d\ub77c\ub294 \uc758\uc0ac\uacb0\uc815\uc744 \uc2a4\uc2a4\ub85c \ub0b4\ub824\uc11c \ud559\uc2b5\ud558\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"714\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-8-1024x714.png\" alt=\"\" class=\"wp-image-6565\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-8-1024x714.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-8-300x209.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-8-768x535.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-8.png 1149w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><strong>(\uc774\ubbf8\uc9c0 \uc124\uba85 : \u2018\ud074\ub9b0\ub514\u2019 \uc704\ub2dd\uc18c\uc7ac \ubc1c\uad74\uc744 \uc704\ud55c \uad11\uace0\uc18c\uc7ac \ud3c9\uac00\ubaa8\ub378 \ub3c4\uc785)<\/strong><\/figcaption><\/figure>\n\n\n\n<p>\uc704\ub2dd \uc18c\uc7ac\ub294 \ub2e8\uc9c0 \uba87\uac1c\uc758 \uad11\uace0\uc18c\uc7ac\ub97c \ub3cc\ub824\ubcf4\uace0 \uadf8 \uc911\uc5d0 \uc81c\uc77c \ub098\uc740 \uac83\uc744 \uace0\ub974\ub294 \uacfc\uc815\uc774 \uc544\ub2d9\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc5ec\ub7ec \uad11\uace0 \uba54\uc138\uc9c0 \uc804\ub7b5(\uac10\uc131\uc18c\uad6c,\ud3b8\uc775\uc18c\uad6c,USP\uc18c\uad6c \ub4f1)\uacfc \ub354\ubd88\uc5b4 \ub2e4\ucc44\ub85c\uc6b4 \ud45c\ud604\ubc29\uc2dd\uc744 \ud1b5\ud574 \ucf54\uc5b4 \ud0c0\uac9f\uc774 \uc5b4\ub5a0\ud55c \ud398\uc778\ud3ec\uc778\ud2b8\uc5d0 \ub354 \ud6a8\uacfc\uc801\uc778 \ubc18\uc751\uc744 \ubcf4\uc774\ub294\uc9c0 \ucc3e\ub294 \uacfc\uc815\uc784\uacfc \ub3d9\uc2dc\uc5d0<\/p>\n\n\n\n<p>\uadf8 \uc911 \uac00\uc7a5 \uc720\ud6a8\ud55c \u2018\uae30\uc900\uc810\u2019\uc774 \ub420 \uc218 \uc788\ub294 \uc18c\uc7ac\ub97c \ucc3e\uc544&nbsp; \ub9de\ucda4\ud615 \ud3c9\uac00\ubaa8\ub378\uc744 \ub3c4\uc785\ud558\uc5ec \uc804\uccb4 ROAS\uc758 \uc0c1\ud5a5\uc801 \ud3c9\uade0\uc744 \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \uacfc\uc815\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ud074\ub9b0\ud2f0 \ucf00\uc774\uc2a4\uc5d0\uc11c\ub294 \uba85\ud655\ud55c ROAS \uae30\uc900\uc810(Threshold)\uc744 \uc218\ub9bd\ud558\uace0, \uc18c\uc7ac\ub97c 4\ub4f1\uae09(\uc6b0\uc218\/\uc911\uc704\/\ud558\uc704\/\uc800\uc131\uacfc)\uc73c\ub85c \ub098\ub204\uc5b4 \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\uc800\uc131\uacfc:<\/strong> \uc989\uc2dc OFF \ub610\ub294 \uc18c\uc7ac \ubcc0\uacbd<\/li>\n\n\n\n<li><strong>\ud558\uc704 : <\/strong>\uc804\ud658\ubaa9\ud45c \ubc0f \ud0c0\uac9f \uc7ac\uc785\ucc30<\/li>\n\n\n\n<li><strong>\uc911\uc704 : <\/strong>1\uc8fc \uc720\uc9c0 or \ub3d9\uc77c \uc138\ud2b8\ub0b4 \uc608\uc0b0 \uc9d1\uc911<\/li>\n\n\n\n<li><strong>\uc6b0\uc218:<\/strong> \uc608\uc0b0 \uc99d\uc561 \ubc0f \uc720\uc9c0<\/li>\n<\/ul>\n\n\n\n<p>\uad11\uace0\uc18c\uc7ac(\ucf58\ud150\uce20) \ud3c9\uac00 \ubaa8\ub378\uc744 \uad6c\uc131\ud558\ub294\ub370 \uc911\uc694\ud55c \uc810\uc740 \ud3c9\uac00 \uae30\uc900\uc774 \ub108\ubb34 \uc9e7\uc73c\uba74 \uc123\ubd80\ub978 \ud310\ub2e8\uc774 \ub418\uace0, \ub108\ubb34 \uae38\uba74 \uc804\uccb4 \uc6d4\ubcc4 ROAS \ud3c9\uade0\uc774 \ub5a8\uc5b4\uc9c8 \uc218 \uc788\uc5b4\uc11c \uc801\uc808\ud55c \uc8fc\uae30\ub97c \uc124\uc815\ud558\uace0 \uad00\ub9ac\ud558\ub294 \uac83\uc774 \ud575\uc2ec\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uadf8\ub798\uc11c \ub370\uc774\ud130\ub97c \ubcf4\ub294 \ub2f4\ub2f9\uc790\uc640 \ud37c\ud3ec\uba3c\uc2a4+\ucf58\ud150\uce20\uc81c\uc791(ex)\ub514\uc790\uc774\ub108) \ub2f4\ub2f9\uc790\uac00 \ud558\ub098\uc758 \uadf8\ub85c\uc2a4\ud574\ud0b9 \ud300\uc774 \ub418\uc5b4 \ud611\uc5c5\ud558\uba74 \ud6a8\uacfc\uc801\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub05d\uc73c\ub85c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"908\" height=\"395\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-7.png\" alt=\"\" class=\"wp-image-6564\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-7.png 908w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-7-300x131.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-7-768x334.png 768w\" sizes=\"auto, (max-width: 908px) 100vw, 908px\" \/><figcaption class=\"wp-element-caption\"><strong>(\uc774\ubbf8\uc9c0 \uc124\uba85 : \u2018\ud074\ub9b0\ub514\u2019 \uad11\uace0\ube44 \uc99d\uc561\uacfc ROAS(\uad11\uace0\uc218\uc775\ub960) \uac1c\uc120 \uc774\ubbf8\uc9c0)<\/strong><\/figcaption><\/figure>\n\n\n\n<p>\uc774 \ud504\ub85c\uc81d\ud2b8\ub97c \ud1b5\ud574 \ud074\ub9b0\ub514\ub294 \uad11\uace0\ube44 \uc99d\uc561\uc5d0\ub3c4 \ud754\ub4e4\ub9ac\uc9c0 \uc54a\ub294 \uacac\uace0\ud55c ROAS \uad6c\uc870\ub97c \uc644\uc131\ud588\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<p>\ub354 \uace0\ubb34\uc801\uc778 \uac83\uc740 \ud074\ub9b0\ub514 \ub0b4\ubd80 \ud300\uc774 \uc774 \uacfc\uc815\uc744 \ub0b4\uc7ac\ud654\ud558\uc5ec \uc2a4\uc2a4\ub85c \ub370\uc774\ud130\ub97c \ubcf4\uace0 \ud310\ub2e8\ud560 \uc218 \uc788\ub294 \uc870\uc9c1\uc73c\ub85c \uc131\uc7a5\ud588\ub2e4\ub294 \uc810\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub2a5\ub825 \uc788\ub294 \ucee8\uc124\ud134\ud2b8\uc758 \ubaa9\ud45c\ub294 \ud3c9\uc0dd \uace0\uac1d\uc744 \ubd99\uc7a1\uc544\ub450\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uace0\uac1d\uc774 \uc2a4\uc2a4\ub85c \uc124 \uc218 \uc788\ub3c4\ub85d \ub3d5\uace0 \ub5a0\ub098\ub294 \uac83\uc774\ub77c\uace0 \uc0dd\uac01\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"440\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-9.png\" alt=\"\" class=\"wp-image-6566\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-9.png 648w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/image-9-300x204.png 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><figcaption class=\"wp-element-caption\"><strong>(\uc774\ubbf8\uc9c0 \uc124\uba85 : \u2018\ud074\ub9b0\ub514\u2019 AIDA \ub370\uc774\ud130\ubd84\uc11d \ubaa8\ub378\ub9c1)<\/strong><\/figcaption><\/figure>\n\n\n\n<p>\uc624\ub298 \uc18c\uac1c\ud55c [\ud2b8\ub798\ud0b9 \ud658\uacbd \uad6c\ucd95 \u2192 \ucf54\ud638\ud2b8 \ubd84\uc11d \u2192 \ud559\uc2b5 \ubaa8\ub378 \ucd5c\uc801\ud654 \u2192 \uc815\ubc00 \ub9ac\ud0c0\uac9f\ud305 \u2192 \uc18c\uc7ac \uad00\ub9ac]\uc758 5\ub2e8\uacc4 \ud504\ub85c\uc138\uc2a4\ub294 \ud074\ub9b0\ub514\ubfd0\ub9cc \uc544\ub2c8\ub77c, \uc131\uc7a5\uc758 \ubcbd\uc5d0 \ubd80\ub52a\ud78c \ubaa8\ub4e0 \ucee4\uba38\uc2a4 \uc2a4\ud0c0\ud2b8\uc5c5\uc5d0 \uc720\ud6a8\ud55c \ubc29\uc815\uc2dd\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uc774\uc678\uc5d0\ub3c4 \uc704 \uc774\ubbf8\uc9c0\uc640 \uac19\uc774 \ub2e4\uc591\ud55c \ub370\uc774\ud130\ubd84\uc11d \ubaa8\ub378\ub9c1\uc744 \ud1b5\ud574 \ud604\uc7ac \uc815\uccb4\ub41c \ube44\uc988\ub2c8\uc2a4\uc758 \ubb38\uc81c\ub294 \uc9c4\ub2e8\ud558\uace0 \uac1c\uc120\uc810\uc744 \ub3c4\ucd9c\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub370\uc774\ud130 \uc18d\uc5d0 \uc228\uaca8\uc9c4 \ub9e4\ucd9c\uc758 \ub2e8\uc11c\ub97c \ucc3e\uace0 \uc2f6\uc73c\uc2e0\uac00\uc694?&nbsp;<\/p>\n\n\n\n<p>\uc6d0\ud3ec\uc778\ud2b8\uc758 \uac80\uc99d\ub41c \uc804\ubb38\uac00\uc640 \ud568\uaed8, \uc5ec\ub7ec\ubd84\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\ub3c4 &#8216;\uc131\uc7a5\uc758 \uadf8\ub0a0&#8217;\uc744 \ub9cc\ub098 \ubcf4\uc2dc\uae38 \ubc14\ub78d\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/1point.kr\/?chat=true\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/Frame-105-1024x623.png\" alt=\"\" class=\"wp-image-6569\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/Frame-105-1024x623.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/Frame-105-300x182.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/Frame-105-768x467.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/Frame-105-1536x934.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/Frame-105-2048x1246.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-6554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/6554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=6554"}],"version-history":[{"count":6,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/6554\/revisions"}],"predecessor-version":[{"id":6640,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/6554\/revisions\/6640"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/6571"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=6554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=6554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=6554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}