{"id":6573,"date":"2026-02-11T14:17:22","date_gmt":"2026-02-11T05:17:22","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=6573"},"modified":"2026-02-11T14:17:23","modified_gmt":"2026-02-11T05:17:23","slug":"bosalpim","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/best-practices\/bosalpim\/","title":{"rendered":"\ub0b4 \ub9c8\ucf00\ud305 \uc608\uc0b0\uc744 \ud6a8\uc728\uc801\uc73c\ub85c \uc6b4\uc601\ud558\uace0 \uc2f6\ub2e4\uba74? A\uc0ac \ub370\uc774\ud130 \uae30\ubc18 \uc758\uc0ac\uacb0\uc815 \uc0ac\ub840"},"content":{"rendered":"\n<p>\ub0b4\ubd80\uc5d0 \uc2dc\ub2c8\uc5b4 \ub9c8\ucf00\ud130\uac00 \uc5c6\ub294 \ud074\ub77c\uc774\uc5b8\ud2b8\uac00 \uc6d0\ud3ec\uc778\ud2b8 \uc804\ubb38\uac00\ub97c \ucc3e\ub294 \uc774\uc720\ub294<br>\ub2e8\uc21c \uc2e4\ud589\ub9cc \ub3d5\ub294 \uac83\uc774 \uc544\ub2cc \ubd88\ud655\uc2e4\ud55c \ucea0\ud398\uc778\uc744 \uad00\ub9ac\ud558\uace0\uc790 \ud558\ub294 \ub2c8\uc988\uc5d0 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\uad50\uc721\uc5c5\uacc4 A\uc0ac\uc640 \ud611\uc5c5\ud558\uba70, \ucea0\ud398\uc778\uc758 \uc548\uc815\uc131\uc744 \ub192\uc774\uace0 \uc758\uc0ac\uacb0\uc815 \ube44\uc6a9\uc744 \ub0ae\ucd98 \uc2e4\uc81c \uc5c5\ubb34 \ud504\ub85c\uc138\uc2a4\ub97c \uacf5\uc720\ud569\ub2c8\ub2e4.<\/p>\n\n\n<h2 class=\"gb-headline gb-headline-083682fc gb-headline-text\" id=\"1-%25ec%2597%2585%25eb%25ac%25b4-%25ed%2594%2584%25eb%25a1%259c%25ec%2584%25b8%25ec%258a%25a4-workflow\">1. \uc5c5\ubb34 \ud504\ub85c\uc138\uc2a4 (Workflow)<\/h2>\n\n\n<p>\uace0\uac1d\uc0ac\uc758 \uc5c5\ubb34 \uc2dc\uc791 \uc2dc\uac04\uc5d0 \uc804\ub0a0\uc758 \ub9c8\ucf00\ud305 \uc131\uacfc\ub97c \ud655\uc778\ud558\uc2e4 \uc218 \uc788\ub3c4\ub85d \ub9ac\ud3ec\ud2b8\ub97c \uc81c\uacf5\ud574\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n\n\n\n<p>&#8211; \ud1b5\ud569\ub41c \ucea0\ud398\uc778 \ub370\uc774\ud130\ub97c \ubc14\ud0d5\uc73c\ub85c, \uc2dc\uac01\uc801\uc73c\ub85c \ud6a8\uc728\uc744 \ud655\uc778\ud560 \uc218 \uc788\ub3c4\ub85d \ub3c4\uc6c0\ub4dc\ub9bd\ub2c8\ub2e4.<br>&#8211; \uc0ac\uc6a9\ud558\uc2dc\ub294 \ud234\uc774 \uc5b4\ub5a4 \uac83\uc774\ub4e0, \uae30\uc900\uc744 \ub9de\ucdb0 \uc131\uacfc\uc5d0 \ub9de\ucd98 \ucea0\ud398\uc778 \uc6b4\uc601\uc774 \uac00\ub2a5\ud558\ub3c4\ub85d \ub3c4\uc640\ub4dc\ub9bd\ub2c8\ub2e4<\/p>\n\n\n<h2 class=\"gb-headline gb-headline-97b50dd9 gb-headline-text\" id=\"2-%25ea%25b3%25a0%25ea%25b0%259d%25ec%2582%25ac%25ec%259d%2598-%25ea%25b3%25bc%25ec%25a0%259c-%25eb%25b0%258f-%25ed%2595%25b4%25ea%25b2%25b0-%25eb%25b0%25a9%25ec%2595%2588\">2. \uace0\uac1d\uc0ac\uc758 \uacfc\uc81c \ubc0f \ud574\uacb0 \ubc29\uc548<\/h2>\n\n\n<p>[Problem] <\/p>\n\n\n\n<p>A\uc0ac\ub294 \ub2e4\uc218\uc758 \ub9e4\uccb4\ub97c \uc6b4\uc601\ud558\uba70 \ub0b4\ubd80 \ud6a8\uc728\uc5d0 \ub9de\ucdb0 \uc608\uc0b0\uc744 \uc9d1\ud589 \uc911\uc774\uc5c8\uc73c\ub098, \ub9e4\uccb4\ubcc4 \ub370\uc774\ud130\uac00 \ubd84\uc0b0\ub418\uc5b4 \uc788\uc5b4 \ud1b5\ud569\uc801\uc778 \uc131\uacfc \uad00\ub9ac\uc5d0 \uc5b4\ub824\uc6c0\uc774 \uc788\uc5c8\uace0. \ud2b9\ud788 \uc608\uc0b0 \uc99d\uc561 \uc2dc \ubc1c\uc0dd\ud558\ub294 \uc804\ud658\ub2f9 \ube44\uc6a9 \uc0c1\uc73c\ub85c \uc778\ud574 \uc608\uc0b0 \ud655\ub300\uc5d0 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p>[Solution]<\/p>\n\n\n\n<p>&#8211; \ud1b5\ud569 \uad00\uc810\uc758 \ub370\uc774\ud130 \ubd84\uc11d: \ubaa8\ub4e0 \ub9e4\uccb4\uc758 \uc131\uacfc\ub97c \ub3d9\uc77c\ud55c \uae30\uc900(CPA, ROAS)\uc73c\ub85c \ube44\uad50 \ubd84\uc11d\ud558\uc5ec \ucc44\ub110 \uac04 \uae30\ud68c\ube44\uc6a9\uc744 \ud30c\uc545\ud588\uc2b5\ub2c8\ub2e4.<br>&#8211; \uc720\ub3d9\uc801 \uc608\uc0b0 \ubc30\ubd84: \ud2b9\uc815 \ub9e4\uccb4\ub098 \uc18c\uc7ac\uc758 \uc131\uacfc\uac00 \uc88b\uc744 \uacbd\uc6b0, \uc800\ud6a8\uc728 \ub9e4\uccb4\uc758 \uc608\uc0b0\uc744 \uc774\ub3d9\uc2dc\ucf30\uc2b5\ub2c8\ub2e4.<br>&#8211; \ucc44\ub110\uc5d0 \ub9de\ub294 \uc785\ucc30\uac00 \ud65c\uc6a9: \ucc44\ub110\ubcc4 \uc608\uc0b0 \uc99d\ub300\uc758 \uae30\uc900\uc774 \ub418\ub294 \uc9c0\ud45c (CPC, CVR) \ub97c \ubc14\ud0d5\uc73c\ub85c \uc6d0\ud65c\ud55c \uc608\uc0b0\ud655\ub300\uac00 \ub420 \uc218 \uc788\uac8c \ucc44\ub110\uc744 \uc6b4\uc601\ud588\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<h2 class=\"gb-headline gb-headline-4f7682c0 gb-headline-text\" id=\"3-%25ec%2597%2585%25eb%25ac%25b4-%25eb%25b2%2594%25ec%259c%2584-%25eb%25b0%258f-%25ec%2584%25b1%25ea%25b3%25bc-%25ec%259a%2594%25ec%2595%25bd\">3. \uc5c5\ubb34 \ubc94\uc704 \ubc0f \uc131\uacfc \uc694\uc57d<\/h2>\n\n\n<p>\uc5c5\ubb34 \ubc94\uc704: \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804 \ucc44\ub110(\uad6c\uae00, \uba54\ud0c0, \uce74\uce74\uc624, \ub2f9\uadfc \ub4f1) \uc6b4\uc601 \ubc0f \ub370\uc774\ud130 \ub9ac\ud3ec\ud305<\/p>\n\n\n\n<p>\ud575\uc2ec \ubaa9\ud45c: \uc720\ud6a8 \ud68c\uc6d0\uac00\uc785 \ubcfc\ub968 \ud655\ub300 \ubc0f \ubaa9\ud45c CPA \uc720\uc9c0<\/p>\n\n\n\n<p>\uc8fc\uc694 \uc131\uacfc:<br>&#8211; \ub0b4\ubd80 CPA \uae30\uc900\uc5d0 \ub9de\ucd98 \uc0c1\ud0dc\ub85c \uae30\uc874 \uc608\uc0b0\uc5d0\uc11c \uc57d 2\ubc30 \uac00\ub7c9\uc758 \ubcfc\ub968 \ud655\ub300<\/p>\n\n\n<h2 class=\"gb-headline gb-headline-87507553 gb-headline-text\" id=\"4-%25ec%25bb%25a4%25eb%25ae%25a4%25eb%258b%2588%25ec%25bc%2580%25ec%259d%25b4%25ec%2585%2598-%25eb%258d%25b0%25ec%259d%25b4%25ed%2584%25b0-%25ea%25b8%25b0%25eb%25b0%2598%25ec%259d%2598-%25ec%259d%2598%25ec%2582%25ac%25ea%25b2%25b0%25ec%25a0%2595\">4. \ucee4\ubba4\ub2c8\ucf00\uc774\uc158: \ub370\uc774\ud130 \uae30\ubc18\uc758 \uc758\uc0ac\uacb0\uc815<\/h2>\n\n\n<p>\uc800\ud76c\uc758 \ucee4\ubba4\ub2c8\ucf00\uc774\uc158\uc740 &#8216;\ubcf4\uace0&#8217;\uac00 \uc544\ub2cc &#8216;\ud569\ub9ac\uc801 \uc758\uc0ac\uacb0\uc815&#8217;\uc744 \ubaa9\uc801\uc73c\ub85c \ud569\ub2c8\ub2e4. \uc544\ub798\ub294 \ub9ac\ud3ec\ud2b8 \uc608\uc2dc\uc785\ub2c8\ub2e4. (*\ub370\uc774\ud130\ub294 \uc0c1\uc774\ud569\ub2c8\ub2e4)<\/p>\n\n\n\n<p>[2\uc6d4 5\uc77c Daily Report]<\/p>\n\n\n\n<p>1. \ud575\uc2ec \uc9c0\ud45c<\/p>\n\n\n\n<p>\uc804\uc77c \uc131\uacfc: \ud68c\uc6d0\uac00\uc785 3,***\uac74 \/ \uc9c0\ucd9c \u20a9*,***,*** \/ CPA \u20a9****<br>\uc804\uc77c \ub300\ube44: \ube44\uc6a9 **% \uc99d\uac00, CPA *% \uc18c\ud3ed \uc0c1\uc2b9. (\ucd08\uae30 \uc608\uc0b0 \uc99d\uc561 \uc601\ud5a5)<\/p>\n\n\n\n<p>2. \ucc44\ub110\ubcc4 \ubd84\uc11d \ubc0f Action<\/p>\n\n\n\n<p>Google: \uac00\uc774\ub4dc\uc5d0 \ub530\ub978 \uc608\uc0b0 **% \uc0c1\ud5a5\uc73c\ub85c CAC(\uace0\uac1d\ud68d\ub4dd\ube44\uc6a9)\uac00 \uc77c\uc2dc\uc801\uc73c\ub85c **% \uc0c1\uc2b9\ud588\uc73c\ub098, \ub2f9\uc77c \ub370\uc774\ud130 \uae30\uc900 \uc548\uc815\ud654 \ucd94\uc138 \ud655\uc778.\u00a0<br>\u2192 [Action] \ud604 \uc608\uc0b0 \uc720\uc9c0\ud558\uba70 \ubaa8\uc218 \ud655\ubcf4 \uc9c0\uc18d.<\/p>\n\n\n\n<p>Kakao: \uad11\uace0 \uadf8\ub8f9\ubcc4 \uc18c\uc7ac \ucd5c\uc801\ud654 \uc9c4\ud589 \uacb0\uacfc, &#8216;B \uc18c\uc7ac&#8217; \ud6a8\uc728 \uc6b0\uc218.\u00a0<br>\u2192 [Action] \ud574\ub2f9 \uac15\uc758 \uc911\uc2ec\uc73c\ub85c \uc608\uc0b0 \uc99d\uc561.<\/p>\n\n\n\n<p>\uc774\ucc98\ub7fc \uc218\uce58\uc758 \ub4f1\ub77d \uc6d0\uc778\uc744 \uba85\ud655\ud788 \uc9da\uc5b4\ub0b4\uace0, \uc989\uac01\uc801\uc778 \ub300\uc751\ucc45\uc744 \uc81c\uc2dc\ud558\uc5ec \uace0\uac1d\uc0ac\uc758 \uc758\uc0ac\uacb0\uc815 \uc2dc\uac04\uc744 \ub2e8\ucd95\ud569\ub2c8\ub2e4.<\/p>\n\n\n<h2 class=\"gb-headline gb-headline-5a922eb3 gb-headline-text\" id=\"5-%25ec%2597%2585%25eb%25ac%25b4-%25ec%25b2%25a0%25ed%2595%2599-mindset\">5. \uc5c5\ubb34 \ucca0\ud559 (Mindset)<\/h2>\n\n\n<p>&#8220;\uc758\uc0ac\uacb0\uc815 \ube44\uc6a9\uc758 \ucd5c\uc18c\ud654&#8221;<\/p>\n\n\n\n<p>\uc800\ub294 \uc678\ubd80 \uc804\ubb38\uac00\uc774\uc9c0\ub9cc, \uc608\uc0b0\uc744 \ub2e8\uc21c\ud788 \uc18c\uc9c4\ud558\ub294 \uac83\uc774 \uc544\ub2c8\ub77c, \uc131\uacfc\uac00 \uac00\uc7a5 \uc798 \ub098\uc624\ub294 \uacf3\uc5d0 \uc608\uc0b0\uc744 \ubc30\uce58\ud588\ub294\uc9c0 \ub04a\uc784\uc5c6\uc774 \uac80\uc99d\ud569\ub2c8\ub2e4.&nbsp;\ubcf4\uc5ec\uc9c0\ub294 \uc9c0\ud45c\uc5d0 \ub530\ub77c \uc18c\uc7ac\/\ucea0\ud398\uc778\uc758 \uc758\uc0ac\uacb0\uc815\uc744 \ub3c4\uc640\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n\n\n\n<p>\ub610\ud55c \uc774\ub7ec\ud55c \uc758\uc0ac\uacb0\uc815\uc774 \ud718\ubc1c\ub418\uc9c0 \uc54a\ub3c4\ub85d \ubb38\uc11c\ud654 \ud574 \uacf5\uc720 \ub4dc\ub9ac\uace0, \uc9c0\uc2dd\ud654\ub97c \ub3c4\uc640\ub4dc\ub9bd\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/1point.kr\/?chat=true\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/Frame-117-1024x623.png\" alt=\"\" class=\"wp-image-6578\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/Frame-117-1024x623.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/Frame-117-300x182.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/Frame-117-768x467.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/Frame-117-1536x934.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/02\/Frame-117-2048x1246.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":6575,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-6573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-practices","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/6573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=6573"}],"version-history":[{"count":4,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/6573\/revisions"}],"predecessor-version":[{"id":6581,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/6573\/revisions\/6581"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/6575"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=6573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=6573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=6573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}