{"id":68,"date":"2026-10-08T09:41:12","date_gmt":"2026-10-08T00:41:12","guid":{"rendered":"https:\/\/gpsites.co\/split\/?p=68"},"modified":"2026-10-08T09:41:12","modified_gmt":"2026-10-08T00:41:12","slug":"meta-dashboard-setting","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/insights\/meta-dashboard-setting\/","title":{"rendered":"\uba54\ud0c0 \uad11\uace0\uad00\ub9ac\uc790, \u20185\ubd84\uc774\uba74 \ucda9\ubd84\ud55c\u2019 \ub300\uc2dc\ubcf4\ub4dc \uc138\ud305 \ubc29\ubc95"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\uba54\ud0c0 \uad11\uace0\uad00\ub9ac\uc790, \uc5b4\ub5bb\uac8c \uc138\ud305\ud574\uc57c \ube60\ub974\uac8c \uc131\uacfc\ub97c \ud30c\uc545\ud560 \uc218 \uc788\uc744\uc9c0 \uace0\ubbfc \ub9ce\uc73c\uc168\ub358 \ubd84\ub4e4\uc744 \uc704\ud574 5\ubd84 \ub9cc\uc5d0 \ub530\ub77c \ud560 \uc218 \uc788\ub294 \uba54\ud0c0 \ub300\uc2dc\ubcf4\ub4dc \uc138\ud305 \ubc29\ubc95\uc744 \uc54c\ub824\ub4dc\ub9b4\uac8c\uc694!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uba54\ud0c0 \uad11\uace0\ub97c \uc6b4\uc601 \uc911\uc774\ub77c\uba74 \uad11\uace0 \uad00\ub9ac\uc790\ub97c \uc5f4\uace0 \ud568\uaed8 \ub530\ub77c\uc640 \uc8fc\uc138\uc694.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"%eb%a9%94%ed%83%80-%ea%b4%91%ea%b3%a0-%ea%b4%80%eb%a6%ac%ec%9e%90-%ed%99%94%eb%a9%b4%ea%b3%bc-%ea%b8%b0%eb%b3%b8-%ec%9a%a9%ec%96%b4-%ec%9d%b4%ed%95%b4%ed%95%98%ea%b8%b0\" class=\"wp-block-heading\" style=\"font-size:32px\">\uba54\ud0c0 \uad11\uace0 \uad00\ub9ac\uc790 \ud654\uba74\uacfc \uae30\ubcf8 \uc6a9\uc5b4 \uc774\ud574\ud558\uae30<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uac00\uc7a5 \uba3c\uc800 <a href=\"https:\/\/adsmanager.facebook.com\/\" target=\"_blank\" rel=\"noopener\">\uba54\ud0c0 \uad11\uace0 \uad00\ub9ac\uc790<\/a>\uc5d0 \uc811\uc18d\ud55c \ub4a4 \ud654\uba74 \uc704\ucabd\uc758 <strong>\uad11\uace0 \uacc4\uc815<\/strong>\uc744 \ud655\uc778\ud574 \uc8fc\uc138\uc694. \ud55c \uc0ac\ub78c\uc774 \uc5ec\ub7ec \ube0c\ub79c\ub4dc\uc758 \uad11\uace0 \uacc4\uc815\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uc5b4\uc11c, \uacc4\uc815\uc744 \uc798\ubabb \uace0\ub974\uba74 \uc544\ubb34\ub9ac \uc5f4\uc744 \ubc14\uafd4\ub3c4 \uc6b0\ub9ac \uad11\uace0 \uc131\uacfc\uac00 \ub098\uc624\uc9c0 \uc54a\uac70\ub4e0\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"942\" height=\"621\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-0.png\" alt=\"\uba54\ud0c0 \uad11\uace0 \uad00\ub9ac\uc790 \uc624\ub978\ucabd \uc704 \ud504\ub85c\ud544 \uba54\ub274\uc5d0\uc11c \ub85c\uadf8\uc778\ud55c \ud504\ub85c\ud544\uacfc \ub2e4\ub978 \uc800\uc7a5\ub41c \ud504\ub85c\ud544\uc744 \ud655\uc778\ud558\ub294 \ud654\uba74\" class=\"wp-image-8047\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-0.png 942w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-0-300x198.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-0-768x506.png 768w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uad11\uace0 \uacc4\uc815\uc744 \uc120\ud0dd\ud558\uba74 \ucea0\ud398\uc778, \uad11\uace0 \uc138\ud2b8, \uad11\uace0 \ud0ed\uc774 \ubcf4\uc774\ub294\ub370\uc694. \uc774\ub294 \uac01 \ud0ed\uc774 \uc138\ud305\ud558\ub294 \ub0b4\uc6a9\uc774 \ub2ec\ub77c \uad6c\ubd84\ud574 \ub454 \uae30\ub2a5\uc774\uc5d0\uc694. \uba54\ud0c0 \uad11\uace0\ub294 \ucea0\ud398\uc778 \uc548\uc5d0 \uad11\uace0 \uc138\ud2b8\ub97c \ub9cc\ub4e4\uace0, \uad11\uace0 \uc138\ud2b8 \uc548\uc5d0 \uad11\uace0\ub97c \ub123\ub294 \uad6c\uc870\uc778\ub370, \uac01 \ub2e8\uacc4\uc5d0\uc11c \uc815\ud558\ub294 \ub0b4\uc6a9\uc740 \ub2e4\uc74c\uacfc \uac19\uc8e0.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"698\" height=\"200\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-1.png\" alt=\"\uba54\ud0c0 \uad11\uace0 \uad00\ub9ac\uc790 \uc0c1\ub2e8\uc758 \ucea0\ud398\uc778, \uad11\uace0 \uc138\ud2b8, \uad11\uace0 \ud0ed\uacfc \ub9cc\ub4e4\uae30, \ubcf5\uc81c, \uc218\uc815 \ubc84\ud2bc\" class=\"wp-image-8048\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-1.png 698w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-1-300x86.png 300w\" sizes=\"auto, (max-width: 698px) 100vw, 698px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ucea0\ud398\uc778<\/strong>\uc5d0\uc11c\ub294 \u2018\ub9e4\ucd9c\u2019\uc774\ub098 \u2018\uc7a0\uc7ac \uace0\uac1d\u2019\ucc98\ub7fc \uad11\uace0\ub85c \uc5bb\uace0 \uc2f6\uc740 \uacb0\uacfc(\ubaa9\ud45c)\ub97c \uc815\ud574\uc694.<\/li>\n\n\n\n<li><strong>\uad11\uace0 \uc138\ud2b8<\/strong>\uc5d0\uc11c\ub294 \uad11\uace0\ub97c \ubcf4\uc5ec\uc904 \ub300\uc0c1(\ud0c0\uac9f)\uacfc \ub178\ucd9c \uc704\uce58, \uc6b4\uc601 \uc77c\uc815\uc744 \uc815\ud574\uc694. \uc790\uc0ac\ubab0 \uad6c\ub9e4 \uad11\uace0\ub77c\uba74 \uc5b4\ub5a4 \uad6c\ub9e4 \uc774\ubca4\ud2b8\ub97c \ubaa9\ud45c\ub85c \ud560\uc9c0\ub3c4 \uc5ec\uae30\uc11c \uc120\ud0dd\ud569\ub2c8\ub2e4.<\/li>\n\n\n\n<li><strong>\uad11\uace0<\/strong>\uc5d0\uc11c\ub294 \uace0\uac1d\uc774 \uc2e4\uc81c\ub85c \ubcfc \uc774\ubbf8\uc9c0\ub098 \uc601\uc0c1, \ubb38\uad6c\uc640 \uad11\uace0\ub97c \ub20c\ub800\uc744 \ub54c \uc774\ub3d9\ud560 \ud398\uc774\uc9c0\ub97c \uc815\ud574\uc694.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub54c \uad11\uace0 \uc608\uc0b0\uc740 \uc120\ud0dd\ud55c \uc124\uc815\uc5d0 \ub530\ub77c \ucea0\ud398\uc778\uc774\ub098 \uad11\uace0 \uc138\ud2b8\uc5d0\uc11c \uc785\ub825\ud560 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uad11\uace0\ub97c \ub9cc\ub4e0 \ub4a4\uc5d0\ub294 \uc138 \ud0ed\uc5d0\uc11c \uac01\uac01\uc758 \uc131\uacfc\ub3c4 \ud655\uc778\ud560 \uc218 \uc788\ub294\ub370\uc694. \ucea0\ud398\uc778 \ud0ed\uc5d0\ub294 \ucea0\ud398\uc778\ubcc4 \uc131\uacfc\uac00, \uad11\uace0 \uc138\ud2b8 \ud0ed\uc5d0\ub294 \uad11\uace0 \uc138\ud2b8\ubcc4 \uc131\uacfc\uac00, \uad11\uace0 \ud0ed\uc5d0\ub294 \uac1c\ubcc4 \uad11\uace0 \uc18c\uc7ac\ubcc4 \uc131\uacfc\uac00 \ud45c\uc2dc\ub3fc\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ubc88 \uae00\uc5d0\uc11c\ub294 \ucea0\ud398\uc778 \ud0ed\uc744 \uae30\uc900\uc73c\ub85c \ud558\uc5ec, \ucea0\ud398\uc778\ub9c8\ub2e4 \uad11\uace0\ube44\uc640 \uad6c\ub9e4 \uc131\uacfc\ub97c \ubcf4\uae30 \uc27d\uac8c \uc124\uc815\ud558\ub294 \ubc95\uc744 \uc124\uba85\ud574 \ub4dc\ub9b4\uac8c\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9c8\uc9c0\ub9c9\uc73c\ub85c \ud45c \uc624\ub978\ucabd \uc704\uc758 <strong>\uc870\ud68c \uae30\uac04<\/strong>\ub3c4 \ud655\uc778\ud574 \uc8fc\uc138\uc694. \ubcf4\ud1b5 \ucd5c\uadfc 30\uc77c\uc774 \uae30\ubcf8\uc801\uc73c\ub85c \uc120\ud0dd\ub418\uc5b4 \uc788\ub294\ub370, \uc870\ud68c\uae30\uac04\uc740 \ub9d0 \uadf8\ub300\ub85c \uc120\ud0dd\ud55c \uae30\uac04 \ub3d9\uc548 \ub9cc\uc758 \uad11\uace0 \uc131\uacfc\ub97c \ubcf4\uc5ec\uc918\uc694. \uadf8\ub807\uac8c \ub54c\ubb38\uc5d0 \ub9cc\uc57d \uc790\uc0ac\ubab0\uc5d0\uc11c\ub294 \uad6c\ub9e4\uac00 \uc788\uc5c8\ub294\ub370 \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c\ub294 \uc22b\uc790\uac00 \ubcf4\uc774\uc9c0 \uc54a\ub294\ub2e4\uba74 \uc870\ud68c \uae30\uac04\uc5d0 \uadf8\ub0a0\uc774 \ud3ec\ud568\ub3fc \uc788\ub294\uc9c0\ub3c4 \ud655\uc778\ud574 \ubcf4\uc2dc\ub294 \uac8c \uc88b\uc8e0.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"666\" height=\"576\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-2.png\" alt=\"\uba54\ud0c0 \uad11\uace0 \uad00\ub9ac\uc790 \uae30\uac04 \uc120\ud0dd \ucc3d\uc5d0\uc11c \ucd5c\uadfc 30\uc77c\uc744 \uace0\ub974\uace0 \ub2ec\ub825\uc5d0 8\uc6d4 29\uc77c\ubd80\ud130 9\uc6d4 27\uc77c\uae4c\uc9c0 \ud45c\uc2dc\ub41c \ud654\uba74\" class=\"wp-image-8049\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-2.png 666w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-2-300x259.png 300w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"%eb%8c%80%ec%8b%9c%eb%b3%b4%eb%93%9c-%ec%97%b4-%eb%a7%9e%ec%b6%a4-%ec%84%a4%ec%a0%95-%ec%97%b4%ea%b8%b0\" class=\"wp-block-heading\" style=\"font-size:32px\">\ub300\uc2dc\ubcf4\ub4dc \uc5f4 \ub9de\ucda4 \uc124\uc815 \uc5f4\uae30<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uae30\ubcf8\uc801\uc778 \uc6a9\uc5b4\uc758 \ub73b\uacfc \uc870\uc791\ubc95\uc744 \uc54c\uc558\ub2e4\uba74, \uc774\uc81c \ubcf8\uaca9\uc801\uc73c\ub85c \uba54\ud0c0 \uad11\uace0\uad00\ub9ac\uc790 \ub300\uc2dc\ubcf4\ub4dc\ub97c \uc6b0\ub9ac \ube0c\ub79c\ub4dc \uc131\uacfc\ub97c \ubcf4\uae30 \uc88b\uac8c \uc138\ud305\ud560 \ucc28\ub840\uc778\ub370\uc694. \uc774\ub97c \uc704\ud574\uc11c\ub294 \uba3c\uc800 \ucea0\ud398\uc778 \ud0ed\uc758 \uad11\uace0 \ud45c \uc704\ucabd\uc5d0\uc11c \u2018<strong>\uc5f4: \uc131\uacfc\u2019<\/strong>\ub97c \ub204\ub978 \ud6c4, \uba54\ub274\uac00 \uc5f4\ub9ac\uba74 \uc544\ub798\ucabd\uc758 <strong>\uc5f4 \ub9de\ucda4 \uc124\uc815<\/strong>\uc744 \uc120\ud0dd\ud574 \uc8fc\uc138\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"563\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-3.jpg\" alt=\"\uba54\ud0c0 \uad11\uace0 \uad00\ub9ac\uc790 \uc5f4: \uc131\uacfc \ub4dc\ub86d\ub2e4\uc6b4\uc744 \uc5f4\uace0 \ub9e8 \uc544\ub798 \uc5f4 \ub9de\ucda4 \uc124\uc815 \ubc84\ud2bc\uc774 \ubcf4\uc774\ub294 \ud654\uba74\" class=\"wp-image-8050\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-3.jpg 375w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-3-200x300.jpg 200w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5f4 \ub9de\ucda4 \uc124\uc815 \ucc3d\uc758 \uc67c\ucabd\uc5d0\ub294 \ucd94\uac00\ud560 \uc218 \uc788\ub294 \uc9c0\ud45c\uac00 \uc788\uace0, \uc624\ub978\ucabd\uc5d0\ub294 \uc9c0\uae08 \ud45c\uc5d0 \ubcf4\uc774\ub294 \uc5f4\uc774 \uc788\uc73c\ub2c8, \uc67c\ucabd\uc5d0\uc11c \uc9c0\ud45c\ub97c \uace0\ub978 \ub4a4 \uc624\ub978\ucabd\uc5d0\uc11c \ud45c\uc2dc \uc21c\uc11c\ub97c \ubc14\uafb8\uba74 \ub418\uc8e0.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"981\" height=\"700\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-4.jpg\" alt=\"\uc5f4 \ub9de\ucda4 \uc124\uc815 \ucc3d\uc758 \uc8fc\uc694 \uc9c0\ud45c \ud0ed\uc5d0\uc11c \uacb0\uacfc, \uacb0\uacfc\ub2f9 \ube44\uc6a9, \uc9c0\ucd9c \uae08\uc561\uc744 \uccb4\ud06c\ud558\uace0 \uc624\ub978\ucabd\uc5d0 \uc120\ud0dd\ub41c \uc5f4 18\uac1c\uac00 \ub098\uc5f4\ub41c \ud654\uba74\" class=\"wp-image-8051\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-4.jpg 981w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-4-300x214.jpg 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-4-768x548.jpg 768w\" sizes=\"auto, (max-width: 981px) 100vw, 981px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\ucc98\uc74c \uc124\uc815\ud560 \ub54c\ub294 \uc624\ub978\ucabd\uc758 \uae30\uc874 \uc5f4\uc744 \uadf8\ub300\ub85c \ub454 \ucc44\ub85c, \ub2e4\uc74c \ub2e8\uacc4\uc5d0\uc11c \ud544\uc694\ud55c \uc9c0\ud45c\ub97c \ucd94\uac00\ud55c \ub4a4 \uc608\uc0b0\uacfc \uc9c0\ucd9c \uae08\uc561 \ub2e4\uc74c\uc5d0 \uad6c\ub9e4 \uc131\uacfc \uc9c0\ud45c\ub97c \ubaa8\uc544\ub450\ub294 \uac8c \uc88b\uc544\uc694. \uc774\ubbf8 \ubaa9\ub85d\uc5d0 \uc788\ub294 \uc9c0\ud45c\ub294 \ub2e4\uc2dc \ucd94\uac00\ud558\uc9c0 \uc54a\uc544\ub3c4 \ub418\uace0\uc694.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"%eb%8c%80%ec%8b%9c%eb%b3%b4%eb%93%9c%ec%97%90-%ed%95%84%ec%9a%94%ed%95%9c-%ea%b5%ac%eb%a7%a4-%ec%84%b1%ea%b3%bc-%ec%a7%80%ed%91%9c-%ea%b3%a0%eb%a5%b4%ea%b8%b0\" class=\"wp-block-heading\" style=\"font-size:32px\">\ub300\uc2dc\ubcf4\ub4dc\uc5d0 \ud544\uc694\ud55c \uad6c\ub9e4 \uc131\uacfc \uc9c0\ud45c \uace0\ub974\uae30<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc790\uc0ac\ubab0\uc758 \uad6c\ub9e4\ub97c \ubaa9\ud45c\ub85c \uad11\uace0\ud55c\ub2e4\uba74 \uba3c\uc800 \uad11\uace0\ube44\uc640 \uad6c\ub9e4 \uc131\uacfc\ub97c \uc55e\ucabd\uc5d0 \ub193\uc544\ubcf4\uc138\uc694. \uadf8\ub2e4\uc74c\uc5d0\ub294 \ud074\ub9ad\uacfc \ub178\ucd9c \uc9c0\ud45c\ub97c \ub193\uc73c\uba74 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-center\" data-align=\"center\">\uad6c\ubd84<\/th><th class=\"has-text-align-center\" data-align=\"center\">\uc5f4 \ubc30\uce58 \uc21c\uc11c<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\">\uad11\uace0\ube44<\/td><td class=\"has-text-align-center\" data-align=\"center\">\uc608\uc0b0 \u2192 \uc9c0\ucd9c \uae08\uc561<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\uad6c\ub9e4 \uc131\uacfc<\/td><td class=\"has-text-align-center\" data-align=\"center\">\uad6c\ub9e4 ROAS \u2192 \uad6c\ub9e4 \u2192 \uad6c\ub9e4 \uc804\ud658\uac12 \u2192 \uad6c\ub9e4\ub2f9 \ube44\uc6a9<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">\ud074\ub9ad\uacfc \ub178\ucd9c<\/td><td class=\"has-text-align-center\" data-align=\"center\">\ub9c1\ud06c \ud074\ub9ad \u2192 CPC(\ub9c1\ud06c \ud074\ub9ad\ub2f9 \ube44\uc6a9) \u2192 CTR(\ub9c1\ud06c \ud074\ub9ad\ub960) \u2192 CPM<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\ucc98\uc74c\uc5d0\ub294 \uad11\uace0\ube44\uc640 \uad6c\ub9e4 \uc131\uacfc\uc5d0 \ud574\ub2f9\ud558\ub294 \uc5f4\ubd80\ud130 \ucd94\uac00\ud574 \uc8fc\uc138\uc694. \ud074\ub9ad\uacfc \ub178\ucd9c \uc9c0\ud45c\ub294 \uad11\uace0 \uc18c\uc7ac\uc758 \ubc18\uc751\uc744 \ud655\uc778\ud558\uace0 \uc2f6\uc744 \ub54c \uc774\uc5b4\uc11c \ub123\uc73c\uba74 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"%ea%b5%ac%eb%a7%a4-%ea%b1%b4%ec%88%98%ec%99%80-%ea%b8%88%ec%95%a1-roas-%ec%b6%94%ea%b0%80%ed%95%98%ea%b8%b0\" class=\"wp-block-heading\" style=\"font-size:28px\">\uad6c\ub9e4 \uac74\uc218\uc640 \uae08\uc561, ROAS \ucd94\uac00\ud558\uae30<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5f4 \ub9de\ucda4 \uc124\uc815 \ucc3d \uc67c\ucabd\uc758 \uac80\uc0c9\ucc3d\uc5d0 <strong>\uad6c\ub9e4<\/strong>\ub97c \uc785\ub825\ud558\uba74, \uc804\ud658 \ud56d\ubaa9 \uc544\ub798 \uad6c\ub9e4\uc5d0 <strong>\ud569\uacc4, \uac12, \ube44\uc6a9<\/strong>\uc744 \uccb4\ud06c\ud558\ub294 \uce78\uc774 \ub098\uc635\ub2c8\ub2e4.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ud569\uacc4<\/strong>\ub97c \uc120\ud0dd\ud558\uba74 \uad6c\ub9e4 \uac74\uc218\ub97c \ubcfc \uc218 \uc788\uc5b4\uc694.<\/li>\n\n\n\n<li><strong>\uac12<\/strong>\uc744 \uc120\ud0dd\ud558\uba74 \uad11\uace0 \uc131\uacfc\ub85c \uc9d1\uacc4\ub41c \uad6c\ub9e4 \uae08\uc561\uc778 \uad6c\ub9e4 \uc804\ud658\uac12\uc744 \ubcfc \uc218 \uc788\uc5b4\uc694.<\/li>\n\n\n\n<li><strong>\ube44\uc6a9<\/strong>\uc744 \uc120\ud0dd\ud558\uba74 \uad6c\ub9e4 \ud55c \uac74\uc744 \uc5bb\ub294 \ub370 \uc4f4 \uad11\uace0\ube44\uc778 \uad6c\ub9e4\ub2f9 \ube44\uc6a9\uc744 \ubcfc \uc218 \uc788\uc5b4\uc694.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub54c \uc2e4\uc81c\ub85c \uc4f4 \uad11\uace0\ube44\uc5d0 \ube44\ud574 \uad6c\ub9e4 \uae08\uc561\uc774 \uc5bc\ub9c8\ub098 \uc9d1\uacc4\ub410\ub294\uc9c0 \ubcf4\uc5ec\uc8fc\ub294 \uad6c\ub9e4 ROAS\ub294 \ubcc4\ub3c4\uc758 \uc9c0\ud45c\ub2c8, \uad6c\ub9e4 \uc544\ub798 \uce78\uc758 \uad6c\ub9e4 ROAS\ub97c \ubcc4\ub3c4\ub85c \uccb4\ud06c\ud574 \uc8fc\uc5b4\uc57c \ud574\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2016\" height=\"1394\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-5.png\" alt=\"\uc5f4 \ub9de\ucda4 \uc124\uc815 \ucc3d\uc5d0\uc11c \uad6c\ub9e4\ub97c \uac80\uc0c9\ud574 \uc804\ud658 \ud56d\ubaa9\uc758 \uad6c\ub9e4 \ud569\uacc4, \uac12, \ube44\uc6a9\uc744 \uccb4\ud06c\ud55c \ud654\uba74\" class=\"wp-image-8052\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-5.png 2016w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-5-300x207.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-5-1024x708.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-5-768x531.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-5-1536x1062.png 1536w\" sizes=\"auto, (max-width: 2016px) 100vw, 2016px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub807\uac8c \uac01\uac01 \uad6c\ub9e4\uc640 \uad6c\ub9e4 ROAS\ub97c \uccb4\ud06c\ud574\ub454 \ud6c4, \uad11\uace0\ube44\ub85c 10\ub9cc \uc6d0\uc744 \uc4f0\uace0 \uad11\uace0 \uc131\uacfc\ub85c \uad6c\ub9e4 \uae08\uc561 30\ub9cc \uc6d0\uc774 \uc9d1\uacc4\ub410\ub2e4\uba74 \uc55e\uc73c\ub85c \ub300\uc2dc\ubcf4\ub4dc\uc5d0\uc11c\ub294 \uad6c\ub9e4 \uac12 300,000\uc6d0, \uad6c\ub9e4 \ube44\uc6a9 30,000\uc6d0, \uad6c\ub9e4 ROAS 3\uc774\ub77c\ub294 \uc22b\uc790\uac00 \ud55c \ub208\uc5d0 \ubcf4\uc774\uac8c \ub420 \uac70\uc608\uc694. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e4\ub9cc \uc774 \uc22b\uc790\ub294 \uc790\uc0ac\ubab0\uc758 \uc804\uccb4 \ub9e4\ucd9c\uc774 \uc544\ub2c8\ub77c \uba54\ud0c0\uac00 \ud574\ub2f9 \uad11\uace0\uc758 \uc131\uacfc\ub85c \uc9d1\uacc4\ud55c \uae08\uc561\uc744 \uae30\uc900\uc73c\ub85c \ud558\uae30 \ub54c\ubb38\uc5d0 \uc804\uccb4 \ub9e4\ucd9c\uacfc\ub294 \ubc1c\ub77c\ub0b4\uc11c \ubcfc \ud544\uc694\ub294 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc8fc\uc758\ud560 \uac74, \uad6c\ub9e4\ub97c \uac80\uc0c9\ud588\uc744 \ub54c <strong>\uc6f9\uc0ac\uc774\ud2b8 \uc9c1\uc811 \uad6c\ub9e4<\/strong>\ucc98\ub7fc \uc774\ub984\uc774 \ube44\uc2b7\ud55c \ud56d\ubaa9\ub3c4 \ubcf4\uc77c \uc218 \uc788\ub294\ub370, \uc6f9\uc0ac\uc774\ud2b8 \uc9c1\uc811 \uad6c\ub9e4\ub294 \uba54\ud0c0\uac00 \ubcc4\ub3c4\ub85c \uc815\uc758\ud55c \uad6c\ub9e4 \uacbd\ub85c\uc774\ubbc0\ub85c \uc790\uc0ac\ubab0\uc758 \uc804\uccb4 \uad6c\ub9e4\uc640 \uac19\uc740 \ub73b\uc73c\ub85c \uc77d\uc73c\uba74 \uc548 \ub41c\ub2e4\ub294 \uc810\uc774\uc5d0\uc694. \ucc98\uc74c\uc5d0\ub294 \uc704\uc5d0\uc11c \uc124\uba85\ud55c <strong>\uad6c\ub9e4 \ud56d\ubaa9\uc758 \ud569\uacc4, \uac12, \ube44\uc6a9<\/strong>\uacfc <strong>\uad6c\ub9e4 ROAS<\/strong>\ub97c \uc120\ud0dd\ud574 \uc8fc\uc138\uc694.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"%ed%81%b4%eb%a6%ad%ea%b3%bc-%eb%85%b8%ec%b6%9c-%ec%a7%80%ed%91%9c-%ec%b6%94%ea%b0%80%ed%95%98%ea%b8%b0\" class=\"wp-block-heading\" style=\"font-size:28px\">\ud074\ub9ad\uacfc \ub178\ucd9c \uc9c0\ud45c \ucd94\uac00\ud558\uae30<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uad11\uace0\uc5d0 \uc5f0\uacb0\ud55c \uc790\uc0ac\ubab0 \ub9c1\ud06c\ub97c \uc5bc\ub9c8\ub098 \ub20c\ub800\ub294\uc9c0\ub3c4 \ubcf4\uace0 \uc2f6\ub2e4\uba74 \ub9c1\ud06c \ud074\ub9ad, CPC(\ub9c1\ud06c \ud074\ub9ad\ub2f9 \ube44\uc6a9), CTR(\ub9c1\ud06c \ud074\ub9ad\ub960), CPM\uc744 \ucd94\uac00\ud574 \uc8fc\uc138\uc694.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub9c1\ud06c \ud074\ub9ad<\/strong>\uc740 \uad11\uace0\uc5d0\uc11c \uc5f0\uacb0\ub41c \ub9c1\ud06c\ub97c \ub204\ub978 \ud69f\uc218\uc608\uc694.<\/li>\n\n\n\n<li><strong>CPC(\ub9c1\ud06c \ud074\ub9ad\ub2f9 \ube44\uc6a9)<\/strong>\ub294 \ub9c1\ud06c \ud074\ub9ad \ud55c \ubc88\uc5d0 \uc4f4 \ud3c9\uade0 \uad11\uace0\ube44\uc608\uc694.<\/li>\n\n\n\n<li><strong>CTR(\ub9c1\ud06c \ud074\ub9ad\ub960)<\/strong>\uc740 \uad11\uace0\uac00 \ub178\ucd9c\ub41c \ud69f\uc218 \uc911 \ub9c1\ud06c\uac00 \ud074\ub9ad\ub41c \ube44\uc728\uc774\uc5d0\uc694.<\/li>\n\n\n\n<li><strong>CPM<\/strong>\uc740 \uad11\uace0\uac00 1,000\ubc88 \ub178\ucd9c\ub418\ub294 \ub370 \ub4e0 \ud3c9\uade0 \ube44\uc6a9\uc774\uc5d0\uc694.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud2b9\ud788 \uba54\ud0c0\uc5d0\ub294 <strong>\ud074\ub9ad(\uc804\uccb4)<\/strong>\ucc98\ub7fc \uad11\uace0 \uc548\uc758 \uc5ec\ub7ec \ud074\ub9ad\uc744 \ud568\uaed8 \uc138\ub294 \uc9c0\ud45c\ub3c4 \uc788\uc5b4\uc694. \ub530\ub77c\uc11c \uc790\uc0ac\ubab0\ub85c \uc774\ub3d9\ud558\ub824\ub294 \ubc18\uc751\uc744 \ud655\uc778\ud560 \ub54c\ub294 <strong>\ub9c1\ud06c \ud074\ub9ad<\/strong>\uacfc <strong>CTR(\ub9c1\ud06c \ud074\ub9ad\ub960)<\/strong>\uc744 \uc120\ud0dd\ud558\ub294 \ud3b8\uc774 \uc774\ud574\ud558\uae30 \uc26c\uc6b8 \uac70\uc608\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e4\ub9cc \ub9c1\ud06c \ud074\ub9ad\uc740 \ub9c1\ud06c\ub97c \ub204\ub978 \ud69f\uc218\uc774\uae30 \ub54c\ubb38\uc5d0 \uc0c1\ud488 \ud398\uc774\uc9c0\uac00 \uc2e4\uc81c\ub85c \uc5f4\ub9b0 \ud69f\uc218\uc640 \uac19\uc9c0\ub294 \uc54a\uc744 \uc218 \uc788\ub2e4\ub294 \uac74 \ubbf8\ub9ac \uc54c\uc544 \ub450\uc154\uc57c \ud558\uace0\uc694.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"%ed%8f%89%ea%b7%a0-%ea%b5%ac%eb%a7%a4-%ea%b8%88%ec%95%a1%ea%b3%bc-%ea%b5%ac%eb%a7%a4%ec%9c%a8-%ec%b6%94%ea%b0%80%ed%95%98%ea%b8%b0\" class=\"wp-block-heading\" style=\"font-size:28px\">\ud3c9\uade0 \uad6c\ub9e4 \uae08\uc561\uacfc \uad6c\ub9e4\uc728 \ucd94\uac00\ud558\uae30<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\ub9e4 \ud55c \uac74\uc758 \ud3c9\uade0 \uae08\uc561\ub3c4 \ubcf4\uace0 \uc2f6\ub2e4\uba74 <strong>\ud3c9\uade0 \uad6c\ub9e4 \uc804\ud658\uac12<\/strong>\uc744 \ucd94\uac00\ud574 \uc8fc\uc138\uc694. \ub610 \uad11\uace0 \ub9c1\ud06c \ud074\ub9ad\uc5d0 \ube44\ud574 \uad6c\ub9e4\uac00 \uc5bc\ub9c8\ub098 \uc9d1\uacc4\ub410\ub294\uc9c0 \ubcf4\uace0 \uc2f6\ub2e4\uba74 <strong>\ub9c1\ud06c \ud074\ub9ad\ub2f9 \uad6c\ub9e4\uc728<\/strong>\uc744 \ucd94\uac00\ud558\uba74 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub450 \uc9c0\ud45c\ub294 \uc5f4 \ub9de\ucda4 \uc124\uc815\uc5d0\uc11c \uac80\uc0c9\ud574 \uc120\ud0dd\ud560 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0 \ucc98\uc74c\ubd80\ud130 AOV\ub098 CVR\uc774\ub77c\ub294 \uc774\ub984\uc73c\ub85c \ub9de\ucda4 \uc9c0\ud45c\ub97c \ub9cc\ub4e4 \ud544\uc694\ub294 \uc5c6\ub294\ub370\uc694. \ub2e4\ub9cc \ub9c8\ucc2c\uac00\uc9c0\ub85c \ub450 \uc22b\uc790\ub3c4 \ubaa8\ub450 \uba54\ud0c0\uac00 \uc9d1\uacc4\ud55c \uad11\uace0 \uc131\uacfc\ub97c \uae30\uc900\uc73c\ub85c \ud558\ubbc0\ub85c \uc790\uc0ac\ubab0\uc758 \uc804\uccb4 \uac1d\ub2e8\uac00\ub098 \uc804\uccb4 \ubc29\ubb38\uc790 \uad6c\ub9e4\uc728\uacfc\ub294 \uad6c\ubd84\ud574\uc11c \ubd10\uc57c \ud574\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc6b0\ub9ac \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \uacc4\uc0b0\uc2dd\uc774 \ub530\ub85c \ud544\uc694\ud558\ub2e4\uba74 \ub098\uc911\uc5d0 \uc774\ubca4\ud2b8 \uad00\ub9ac\uc790\uc758 <a href=\"https:\/\/eventsmanager.facebook.com\/events_manager2\/custom_conversions\" target=\"_blank\" rel=\"noopener\"><strong>\ub9de\ucda4 \uc9c0\ud45c \ub9cc\ub4e4\uae30<\/strong><\/a>\ub97c \uc774\uc6a9\ud560 \uc218\ub3c4 \uc788\uc73c\ub098, \uc6b0\uc120\uc740 \uae30\ubcf8 \uc9c0\ud45c\ub85c \ud654\uba74\uc744 \uc800\uc7a5\ud55c \ub4a4 \ucd94\ud6c4 \ud544\uc694\ud55c \uc22b\uc790\ub97c \ud655\uc778 \ud6c4 \ub9cc\ub4dc\ub294 \uac8c \uc88b\uc544\uc694.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"%eb%8c%80%ec%8b%9c%eb%b3%b4%eb%93%9c-%ec%97%b4-%ec%88%9c%ec%84%9c-%ec%a0%80%ec%9e%a5%ed%95%98%ea%b3%a0-%eb%8b%a4%ec%8b%9c-%ec%97%b4%ea%b8%b0\" class=\"wp-block-heading\" style=\"font-size:32px\">\ub300\uc2dc\ubcf4\ub4dc \uc5f4 \uc21c\uc11c \uc800\uc7a5\ud558\uace0 \ub2e4\uc2dc \uc5f4\uae30<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2038\" height=\"1416\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-6.png\" alt=\"\uc5f4 \ub9de\ucda4 \uc124\uc815 \ucc3d\uc5d0\uc11c \uc608\uc0b0, \uc9c0\ucd9c \uae08\uc561, \uad6c\ub9e4 ROAS, \uad6c\ub9e4, \uad6c\ub9e4 \uc804\ud658\uac12, \uad6c\ub9e4\ub2f9 \ube44\uc6a9 \uc21c\uc11c\ub85c 11\uac1c \uc5f4\uc744 \uc815\ub82c\ud55c \ud654\uba74\" class=\"wp-image-8053\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-6.png 2038w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-6-300x208.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-6-1024x711.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-6-768x534.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-6-1536x1067.png 1536w\" sizes=\"auto, (max-width: 2038px) 100vw, 2038px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\ud544\uc694\ud55c \uc9c0\ud45c\ub97c \ubaa8\ub450 \uc120\ud0dd\ud588\ub2e4\uba74 \ucc3d \uc624\ub978\ucabd\uc758 \uc5f4 \ubaa9\ub85d\uc744 \ud655\uc778\ud574 \uc8fc\uc138\uc694. \uc774\ub54c \uc9c0\ud45c \uc21c\uc11c\ub294 \ub4dc\ub798\uadf8&amp;\ub4dc\ub78d \ud615\ud0dc\ub85c \ub04c\uc5b4\ub2e4 \ub193\uc544 \ubcc0\uacbd\ud560 \uc218 \uc788\ub294\ub370, \uc55e\uc11c \uc124\uba85\ud55c \uac83\ucc98\ub7fc \uad11\uace0\ube44, \uad6c\ub9e4 \uc131\uacfc, \ud074\ub9ad \ubc18\uc751 \uc21c\uc11c\ub85c \uc815\ub9ac\ud574\ub450\uba74 \uc88b\uc544\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc21c\uc11c\ub97c \uc815\ud55c \ub4a4\uc5d0\ub294 \ucc3d \uc544\ub798\ucabd\uc758 <strong>\uc800\uc7a5<\/strong> \ubc84\ud2bc \uc606 \ud654\uc0b4\ud45c\ub97c \ub20c\ub7ec <strong>\uc0c8 \uae30\ubcf8 \uc124\uc815\uc73c\ub85c \uc800\uc7a5<\/strong>\uc744 \uc120\ud0dd\ud574 \uc8fc\uc138\uc694. \uc774\ub984\uc740 <strong>\uc790\uc0ac\ubab0 \uad6c\ub9e4 \uc131\uacfc<\/strong>\ucc98\ub7fc \ub098\uc911\uc5d0 \ub2e4\uc2dc \ucc3e\uae30 \uc27d\uac8c \ubd99\uc774\uba74 \ub418\uace0\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"181\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-7.jpg\" alt=\"\uc5f4 \ub9de\ucda4 \uc124\uc815 \ucc3d \uc800\uc7a5 \ubc84\ud2bc \uc606 \ud654\uc0b4\ud45c\ub97c \ub20c\ub7ec \ub098\uc628 \uc0c8 \uae30\ubcf8 \uc124\uc815\uc73c\ub85c \uc800\uc7a5 \uba54\ub274\" class=\"wp-image-8054\" title=\"\"><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub7fc \uba54\ud0c0 \uad11\uace0\uad00\ub9ac\uc790 \ub300\uc2dc\ubcf4\ub4dc\uc758 \uae30\ubcf8 \uc138\ud305\uc774 \ubaa8\ub450 \ub05d\ub09c \uac70\uc608\uc694!<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"762\" height=\"1016\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-8.png\" alt=\"\uc5f4 \ub4dc\ub86d\ub2e4\uc6b4\uc758 \ucd5c\uadfc\uc5d0 \uc0ac\uc6a9\ud55c \uc124\uc815\uc5d0 \uc800\uc7a5\ud55c \uae30\ubcf8 \uad6c\ub9e4 \uc131\uacfc\uac00 \uc120\ud0dd\ub41c \ud654\uba74\" class=\"wp-image-8055\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-8.png 762w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/10\/meta-dashboard-setting-8-225x300.png 225w\" sizes=\"auto, (max-width: 762px) 100vw, 762px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9cc\uc57d \ub2e4\uc74c\uc5d0 \ub2e4\uc2dc \uba54\ud0c0 \uad11\uace0 \uad00\ub9ac\uc790\uc5d0 \uc811\uc18d\ud588\ub294\ub370 \ubc29\uae08 \uc800\uc7a5\ud55c \uc5f4\uc774 \ubcf4\uc774\uc9c0 \uc54a\uace0 \uae30\ubcf8 \uc5f4\uc774 \ub2e4\uc2dc \ubcf4\uc778\ub2e4\uba74 \uc5f4 \uba54\ub274\ub97c \uc5f4\uc5b4 <strong>\uc5f4 \uae30\ubcf8 \uc124\uc815 \ubcf4\uae30<\/strong>\uc5d0\uc11c \uc800\uc7a5\ud55c \uc774\ub984\uc744 \uc120\ud0dd\ud574 \uc8fc\uc2dc\uba74 \ub3fc\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ube0c\ub77c\uc6b0\uc800\uc5d0 \uad11\uace0 \uad00\ub9ac\uc790 \uc8fc\uc18c\ub97c \uc990\uaca8\ucc3e\uae30\ud558\ub294 \uac83\ub9cc\uc73c\ub85c\ub294 \uc5f4 \uc124\uc815\uc774 \uc800\uc7a5\ub418\uc9c0 \uc54a\uc73c\ub2c8, \uc6b0\ub9ac \ube0c\ub79c\ub4dc \ub9de\ucda4\ud615 \uc131\uacfc \ubd84\uc11d\uc744 \uc704\ud55c \uc5f4 \uc138\ud305\uc744 \uc800\uc7a5\ud574 \ub450\ub294 \uac8c \uc88b\uc8e0.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 id=\"%eb%a9%94%ed%83%80-%ea%b4%91%ea%b3%a0-%ea%b4%80%eb%a6%ac%ec%9e%90-%ec%9e%90%ec%a3%bc-%eb%ac%bb%eb%8a%94-%ec%a7%88%eb%ac%b8\" class=\"wp-block-heading\" style=\"font-size:22px;font-weight:700\"><strong>\uba54\ud0c0 \uad11\uace0 \uad00\ub9ac\uc790 \uc790\uc8fc \ubb3b\ub294 \uc9c8\ubb38<\/strong><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-size:18px\"><p><strong>Q. \uad11\uace0 \uad00\ub9ac\uc790\uc5d0 \uc6b0\ub9ac \uad11\uace0 \uacc4\uc815\uc774 \ubcf4\uc774\uc9c0 \uc54a\uc73c\uba74 \uc5b4\ub5bb\uac8c \ud558\ub098\uc694?<\/strong><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\uba3c\uc800 \ud654\uba74 \uc704\ucabd\uc5d0\uc11c \ub2e4\ub978 \uad11\uace0 \uacc4\uc815\uc774 \uc120\ud0dd\ub3fc \uc788\ub294\uc9c0 \ud655\uc778\ud574 \uc8fc\uc138\uc694. \uadf8\ub798\ub3c4 \ubaa9\ub85d\uc5d0 \uc6b0\ub9ac \uacc4\uc815\uc774 \uc5c6\ub2e4\uba74 \ube44\uc988\ub2c8\uc2a4 \ud3ec\ud2b8\ud3f4\ub9ac\uc624 \uad00\ub9ac\uc790\uc5d0\uac8c \uad11\uace0 \uacc4\uc815 \uc811\uadfc \uad8c\ud55c\uc744 \ud655\uc778\ud574 \ub2ec\ub77c\uace0 \uc694\uccad\ud558\uba74 \ub429\ub2c8\ub2e4. \ud398\uc774\uc2a4\ubd81 \ud398\uc774\uc9c0\uc5d0 \uc811\uadfc\ud560 \uc218 \uc788\uc5b4\ub3c4 \uad11\uace0 \uacc4\uc815 \uad8c\ud55c\uc740 \ub530\ub85c \ud544\uc694\ud560 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-size:18px\"><p><strong>Q. \uad6c\ub9e4 \uc5f4\uc744 \ucd94\uac00\ud588\ub294\ub370 \uc22b\uc790\uac00 \ube44\uc5b4 \uc788\ub294 \uc774\uc720\ub294 \ubb34\uc5c7\uc778\uac00\uc694?<\/strong><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\uba3c\uc800 \uad11\uace0 \uacc4\uc815\uacfc \uc870\ud68c \uae30\uac04\uc774 \ub9de\ub294\uc9c0 \ud655\uc778\ud574 \uc8fc\uc138\uc694. \ud574\ub2f9 \uae30\uac04\uc5d0 \uba54\ud0c0\uac00 \uad11\uace0 \uc131\uacfc\ub85c \uc9d1\uacc4\ud55c \uad6c\ub9e4\uac00 \uc5c6\ub2e4\uba74 \uad6c\ub9e4 \uc22b\uc790\ub294 \ube44\uc5b4 \uc788\uc744 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8\ub7f0\ub370 \uc790\uc0ac\ubab0\uc5d0 \uc2e4\uc81c \uc8fc\ubb38\uc774 \uc788\uc5c8\ub294\ub370\ub3c4 \uacc4\uc18d \ube44\uc5b4 \uc788\ub2e4\uba74 <a href=\"https:\/\/eventsmanager.facebook.com\/events_manager2\" target=\"_blank\" rel=\"noopener\">\uba54\ud0c0 \uc774\ubca4\ud2b8 \uad00\ub9ac\uc790<\/a>\uc5d0\uc11c <strong>Purchase \uc774\ubca4\ud2b8<\/strong>\uac00 \ub4e4\uc5b4\uc624\ub294\uc9c0 \ud655\uc778\ud574 \ubcf4\uc138\uc694. \uc774\ubca4\ud2b8 \uad00\ub9ac\uc790\ub294 \uc0ac\uc774\ud2b8\uac00 \uba54\ud0c0\uc5d0 \ubcf4\ub0b8 \uad6c\ub9e4 \uc2e0\ud638\ub97c \ubcf4\uc5ec\uc8fc\uace0, \uad11\uace0 \uad00\ub9ac\uc790\ub294 \uadf8\uc911 \uad11\uace0 \uc131\uacfc\ub85c \uc9d1\uacc4\ud55c \uad6c\ub9e4\ub97c \ubcf4\uc5ec\uc90d\ub2c8\ub2e4. \ub530\ub77c\uc11c \uc774\ubca4\ud2b8 \uad00\ub9ac\uc790\uc5d0 Purchase\uac00 \ubcf4\uc5ec\ub3c4 \uad11\uace0 \uad00\ub9ac\uc790\uc5d0\ub294 \uad6c\ub9e4\uac00 \ud45c\uc2dc\ub418\uc9c0 \uc54a\uc744 \uc218 \uc788\uc5b4\uc694. \ubc18\ub300\ub85c Purchase \uc774\ubca4\ud2b8\uac00 \ub4e4\uc5b4\uc624\uc9c0 \uc54a\ub294\ub2e4\uba74 \ud53d\uc140\uc774\ub098 \uc804\ud658 API \uc5f0\uacb0\ubd80\ud130 \uc810\uac80\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\ub9e4 \uac74\uc218\ub294 \ubcf4\uc774\ub294\ub370 \uad6c\ub9e4 ROAS\ub9cc \ube44\uc5b4 \uc788\ub2e4\uba74 \uad6c\ub9e4 \uae08\uc561\ub3c4 \uba54\ud0c0\uc5d0 \uc804\ub2ec\ub418\ub294\uc9c0 \ud655\uc778\ud574 \uc8fc\uc138\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-size:18px\"><p><strong>Q. \uad11\uace0 \uad00\ub9ac\uc790 \uad6c\ub9e4 \uc218\uc640 \uc790\uc0ac\ubab0 \uc8fc\ubb38 \uc218\uac00 \uc65c \ub2e4\ub978\uac00\uc694?<\/strong><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\uc790\uc0ac\ubab0 \uc8fc\ubb38 \uc218\uc5d0\ub294 \uad11\uace0\ub97c \uac70\uce58\uc9c0 \uc54a\uc740 \uc8fc\ubb38\ub3c4 \ub4e4\uc5b4\uac11\ub2c8\ub2e4. \ubc18\uba74 \uad11\uace0 \uad00\ub9ac\uc790\ub294 \uc120\ud0dd\ud55c \uae30\uac04\uacfc \uae30\uc5ec \uc124\uc815\uc5d0 \ub530\ub77c \uad11\uace0 \uc131\uacfc\ub85c \uc9d1\uacc4\ud55c \uad6c\ub9e4\ub97c \ubcf4\uc5ec\uc918\uc694. \uc9d1\uacc4\ud558\ub294 \ubc94\uc704\uac00 \ub2e4\ub974\ubbc0\ub85c \ub450 \uc22b\uc790\ub294 \uac19\uc9c0 \uc54a\uc744 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-size:18px\"><p><strong>Q. \uc800\uc7a5\ud55c \uc5f4 \uc124\uc815\uc740 \uc5b4\ub514\uc5d0\uc11c \ucc3e\ub098\uc694?<\/strong><\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\uad11\uace0 \ud45c \uc704\ucabd\uc758 \uc5f4 \uba54\ub274\ub97c \uc5f4\uace0 <strong>\uc5f4 \uae30\ubcf8 \uc124\uc815 \ubcf4\uae30<\/strong>\ub97c \uc120\ud0dd\ud574 \uc8fc\uc138\uc694. \uc800\uc7a5\ud55c \uc774\ub984\uc744 \uace0\ub974\uba74 \uc124\uc815\ud55c \uc5f4\uc744 \ub2e4\uc2dc \ubcfc \uc218 \uc788\uc5b4\uc694. \uadf8\ub9ac\uace0 \ud45c\uc758 \uc22b\uc790\ub97c \ud655\uc778\ud558\uae30 \uc804\uc5d0\ub294 \uad11\uace0 \uacc4\uc815\uacfc \uc870\ud68c \uae30\uac04\ub3c4 \ud568\uaed8 \ud655\uc778\ud574 \uc8fc\uc138\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\uc81c \ucea0\ud398\uc778 \ud0ed\uc5d0\uc11c \uad11\uace0\ube44\uc640 \uad6c\ub9e4 \uc131\uacfc\ub97c \ud55c \ud654\uba74\uc5d0\uc11c \ubcfc \uc218 \uc788\uc5b4\uc694. \uac1c\ubcc4 \uad11\uace0\uc758 \uacb0\uacfc\uac00 \uad81\uae08\ud558\ub2e4\uba74 \uad11\uace0 \ud0ed\uc73c\ub85c \uc774\ub3d9\ud574 \uac19\uc740 \uc9c0\ud45c\ub97c \ud655\uc778\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc544\uc9c1 \uccab \ucea0\ud398\uc778\uc744 \ub9cc\ub4e4\uae30 \uc804\uc774\ub77c\uba74 <a href=\"https:\/\/1point.kr\/blog\/insights\/meta-ads-first-campaign-guide\/\">\uba54\ud0c0 \uad11\uace0 \ucc98\uc74c \uc2dc\uc791\ud558\uae30 \uac00\uc774\ub4dc<\/a>\uc5d0\uc11c \uacc4\uc815 \uc900\ube44\ubd80\ud130 \uad11\uace0 \uac8c\uc2dc \uc804 \ud655\uc778 \uc0ac\ud56d\uae4c\uc9c0 \uc774\uc5b4\uc11c \ubcfc \uc218 \uc788\uc5b4\uc694.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>\uba54\ud0c0 \uad11\uace0 \uad00\ub9ac\uc790\uc5d0 \ucc98\uc74c \ub4e4\uc5b4\uc654\ub2e4\uba74 \uc5f4 \ub9de\ucda4 \uc124\uc815\ubd80\ud130 \ud574\ubcf4\uc138\uc694. \uad6c\ub9e4, \uad11\uace0\ube44, ROAS, \ud074\ub9ad\ub960\uc744 \ud55c\ub208\uc5d0 \ubcf4\ub294 \ub300\uc2dc\ubcf4\ub4dc \uc124\uc815 \uc21c\uc11c\ub97c 2026\ub144 \ud654\uba74 \uae30\uc900\uc73c\ub85c \uc548\ub0b4\ud569\ub2c8\ub2e4.<\/p>\n","protected":false},"author":1,"featured_media":1718,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[1257,1258,1260,873,964,872,1259,874,878,980,978],"class_list":["post-68","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-meta","tag-1258","tag-1260","tag-873","tag--roas","tag-872","tag-1259","tag-874","tag-878","tag-980","tag-978","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/68","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=68"}],"version-history":[{"count":35,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/68\/revisions"}],"predecessor-version":[{"id":8056,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/68\/revisions\/8056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/1718"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=68"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=68"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=68"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}