{"id":6802,"date":"2026-04-13T11:30:00","date_gmt":"2026-04-13T02:30:00","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=6802"},"modified":"2026-04-06T13:42:20","modified_gmt":"2026-04-06T04:42:20","slug":"jasamol-marketing-success-cases","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/business-insights\/jasamol-marketing-success-cases\/","title":{"rendered":"\uc790\uc0ac\ubab0 \ub9c8\ucf00\ud305 \uc131\uacf5\uc0ac\ub840 3\uc120, \ub9e4\ucd9c 20\ubc30 \ub9cc\ub4e0 \uc804\ub7b5\uc740"},"content":{"rendered":"\n<p class=\"has-contrast-color has-bg-white-background-color has-text-color has-background has-link-color wp-elements-f2b9addf4d13a3ff0ef192dc56f95c57\"><strong>\ud83d\udca1 \uc774 \uae00\uc744 \uc77d\uc73c\uba74 \uc54c \uc218 \uc788\ub294 \uac83<\/strong><br>\u2705 \uad11\uace0\ube44\ub97c \ub298\ub824\ub3c4 ROAS\uac00 \uc720\uc9c0\ub418\ub294 \uad11\uace0 \uad6c\uc870\ub97c \ub9cc\ub4e0 \uc2e4\uc81c \uc804\ub7b5<br>\u2705 \uc790\uc0ac\ubab0 \uc624\ud508 2\uac1c\uc6d4 \ub9cc\uc5d0 \uc2e4\ub9e4\ucd9c 20\ubc30\ub97c \ub9cc\ub4e0 \uc18c\uc7ac \ud14c\uc2a4\ud2b8 \ubc29\ubc95<br>\u2705 \uc785\uc810\ubab0 \uc911\uc2ec \ube0c\ub79c\ub4dc\uac00 \uc790\uc0ac\ubab0 \ub9e4\ucd9c\uc744 10\ubc30 \ub04c\uc5b4\uc62c\ub9b0 CRM \uc124\uacc4<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"%25ec%259e%2590%25ec%2582%25ac%25eb%25aa%25b0-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-%25ec%2584%25b1%25ea%25b3%25bc%25eb%25a5%25bc-%25eb%2582%25b8-%25eb%25b8%258c%25eb%259e%259c%25eb%2593%259c%25eb%2593%25a4%25ec%259d%2598-%25ea%25b3%25b5%25ed%2586%25b5%25ec%25a0%2590\"><strong>\uc790\uc0ac\ubab0 \ub9c8\ucf00\ud305, \uc131\uacfc\ub97c \ub0b8 \ube0c\ub79c\ub4dc\ub4e4\uc758 \uacf5\ud1b5\uc810<\/strong><\/h2>\n\n\n<p>\uc790\uc0ac\ubab0 \ub9c8\ucf00\ud305\uc744 \uc2dc\uc791\ud558\uba74 \ub204\uad6c\ub098 \uac19\uc740 \uace0\ubbfc\uc5d0 \ubd80\ub52a\ud600\uc694. \uad11\uace0\ub294 \ub3cc\ub9ac\uace0 \uc788\ub294\ub370 \ub9e4\ucd9c\uc740 \uc81c\uc790\ub9ac\uc774\uac70\ub098, \uad11\uace0\ube44\ub97c \ub298\ub9ac\uba74 ROAS\uac00 \uc624\ud788\ub824 \ub5a8\uc5b4\uc9c0\uac70\ub098, \ubb58 \uace0\uccd0\uc57c \ud560\uc9c0 \uac10\uc774 \uc548 \uc7a1\ud788\ub294 \uc0c1\ud669\uc774\uc694.<\/p>\n\n\n\n<p>\uc774\ub7f4 \ub54c \uac00\uc7a5 \ub3c4\uc6c0\uc774 \ub418\ub294 \uac74 \uc774\ub860\uc774 \uc544\ub2c8\ub77c \ube44\uc2b7\ud55c \uc0c1\ud669\uc5d0\uc11c \uc2e4\uc81c\ub85c \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0b8 \ube0c\ub79c\ub4dc\uc758 \uc774\uc57c\uae30\uc608\uc694. \uc5b4\ub5a4 \ubb38\uc81c\uac00 \uc788\uc5c8\uace0, \ubb58 \ubc14\uafe8\uace0, \uacb0\uacfc\uac00 \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc84c\ub294\uc9c0\ub97c \uad6c\uccb4\uc801\uc73c\ub85c \uc544\ub294 \uac70\uc8e0.<\/p>\n\n\n\n<p>\uc624\ub298\uc740 \uc6d0\ud3ec\uc778\ud2b8\ub97c \ud1b5\ud574 \uc804\ubb38 \ub9c8\ucf00\ud130\uc640 \ud611\uc5c5\ud55c \uc790\uc0ac\ubab0 \ube0c\ub79c\ub4dc \uc138 \uacf3\uc758 \uc131\uacf5\uc0ac\ub840\ub97c \uacf5\uc720\ud560\uac8c\uc694. \ucd9c\ubc1c\uc810\uc740 \uac01\uac01 \ub2ec\ub790\uc9c0\ub9cc \uc138 \ube0c\ub79c\ub4dc \ubaa8\ub450 \ub9c8\ucf00\ud305 \uad6c\uc870\ub97c \ubc14\uafbc \ub4a4 \ub9e4\ucd9c \ud750\ub984 \uc790\uccb4\uac00 \ub2ec\ub77c\uc84c\uc5b4\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"600\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/04\/1-5.png\" alt=\"\" class=\"wp-image-6807\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/04\/1-5.png 1000w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/04\/1-5-300x180.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/04\/1-5-768x461.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"%25ec%259b%2590%25ed%258f%25ac%25ec%259d%25b8%25ed%258a%25b8-%25ec%259e%2590%25ec%2582%25ac%25eb%25aa%25b0-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-%25ec%2584%25b1%25ea%25b3%25b5%25ec%2582%25ac%25eb%25a1%2580-3\">\uc6d0\ud3ec\uc778\ud2b8 \uc790\uc0ac\ubab0 \ub9c8\ucf00\ud305 \uc131\uacf5\uc0ac\ub840 3<\/h2>\n\n<h3 class=\"wp-block-heading has-large-font-size\" id=\"%25ed%2581%25b4%25eb%25a6%25b0%25eb%2594%2594-%25ea%25b4%2591%25ea%25b3%25a0%25eb%25b9%2584-%25eb%258a%2598%25eb%25a0%25a4%25eb%258f%2584-roas%25ea%25b0%2580-%25eb%25ac%25b4%25eb%2584%2588%25ec%25a7%2580%25ec%25a7%2580-%25ec%2595%258a%25eb%258a%2594-%25ea%25b5%25ac%25ec%25a1%25b0-%25eb%25a7%258c%25eb%2593%25a4%25ea%25b8%25b0\">\ud074\ub9b0\ub514<br>: \uad11\uace0\ube44 \ub298\ub824\ub3c4 ROAS\uac00 \ubb34\ub108\uc9c0\uc9c0 \uc54a\ub294 \uad6c\uc870 \ub9cc\ub4e4\uae30<\/h3>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"363\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/04\/image-1.png\" alt=\"\" class=\"wp-image-6803\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/04\/image-1.png 600w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/04\/image-1-300x182.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n<p>\uce6b\uc194\uc0b4\uade0\uae30\uc640 \uc804\ub3d9\uce6b\uc194\uc744 \uc81c\uc870\u00b7\ud310\ub9e4\ud558\ub294 \ud074\ub9b0\ub514\ub294 \uc790\uc0ac\ubab0\uacfc META \uad11\uace0\uc5d0\uc11c \uc131\uc7a5\uc744 \uc704\ud574 \ud22c\uc790\ud558\uba74 \uc624\ud788\ub824 \uc190\uc2e4\uc774 \ucee4\uc9c0\ub294 \uad6c\uc870\ub97c \ub9de\ub2e5\ub728\ub9ac\uace0 \uc788\uc5c8\uc5b4\uc694. <strong>\uad11\uace0 \uc608\uc0b0\uc744 \ub298\ub9b4\uc218\ub85d ROAS(\uad11\uace0\uc218\uc775\ub960)\uac00 \ub5a8\uc5b4\uc84c\uc8e0.<\/strong><\/p>\n\n\n\n<p>\uc774\ub7f0 \uc0c1\ud669\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud574 \ud22c\uc785\ub41c \ud504\ub9ac\ub79c\uc11c \ub9c8\ucf00\ud305 \uc804\ubb38\uac00\ub294 <strong>\uac00\uc7a5 \uba3c\uc800 \ub370\uc774\ud130\ub97c \uc81c\ub300\ub85c \ubcfc \uc218 \uc788\ub294 \ud658\uacbd\uc744 \ub9cc\ub4e4\uc5c8\uc5b4\uc694.<\/strong><\/p>\n\n\n\n<p>\uc0ac\uc2e4 \ud074\ub9b0\ub514\uc5d0\ub3c4 GA4\uc640 GTM\uc740 \uc124\uce58\ub418\uc5b4 \uc788\uc5c8\uc9c0\ub9cc \uc81c\ub300\ub85c \ub41c \uc774\ubca4\ud2b8 \uc124\uacc4\uac00 \uc548 \ub3fc \uc788\uc5c8\uac70\ub4e0\uc694. \uc6f9\uc0ac\uc774\ud2b8 \uc548\uc5d0\uc11c \uace0\uac1d\ub4e4\uc774 \uc5b4\ub5a4 \ud589\ub3d9\uc744 \ud558\uace0 \uc788\ub294\uc9c0\ub97c \ubcfc \uc218 \uc5c6\ub294 \uc0c1\ud0dc\uc600\ub358 \uac70\uc8e0. \uc774\ub7ec\uba74 \uad11\uace0 \uc131\uacfc\ub97c \ud310\ub2e8\ud560 \ub54c \uad11\uace0\uad00\ub9ac\uc790\uc758 \uc9c0\ud45c(CPC, CTR, ROAS)\ub9cc \ubcf4\uac8c \ub418\ub294\ub370, \uc774\uac83\ub9cc\uc73c\ub85c\ub294 \ubcf4\uc774\uc9c0 \uc54a\ub294 \uac8c \ub108\ubb34 \ub9ce\uc544\uc694.<\/p>\n\n\n\n<p>\uadf8\ub798\uc11c \uc804\ubb38\uac00\ub294 \uc6f9\uc0ac\uc774\ud2b8 \ub0b4 \uace0\uac1d \ud589\ub3d9\uc744 \ucd94\uc801\ud558\ub294 \uc774\ubca4\ud2b8\ub97c \uc124\uacc4\ud558\uace0, <strong>\uad6c\ub9e4\uc5d0 \uac00\uae4c\uc6b4 \ud589\ub3d9\uc744 \ubcf4\uc778 \uace0\uac1d \uc9d1\ub2e8\uc744 \ucf54\ud638\ud2b8(\ub3d9\uc9c8\uc9d1\ub2e8)\ub85c \uc815\uc758<\/strong>\ud588\uc5b4\uc694. \uc27d\uac8c \ub9d0\ud558\uba74 \uacb0\uc81c \uc2dc\uc791 \ubc84\ud2bc\uc744 \ub20c\ub800\uac70\ub098, 7\ud398\uc774\uc9c0 \uc774\uc0c1\uc744 \uc870\ud68c\ud588\uac70\ub098, \uc7a5\ubc14\uad6c\ub2c8\uc5d0 \ub2f4\uc558\ub2e4\uac00 \uc774\ud0c8\ud55c \uc0ac\ub78c\ub4e4\ucc98\ub7fc \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \ud589\ub3d9 \ud328\ud134\uc744 \uac00\uc9c4 \uadf8\ub8f9\uc744 \ud2b9\uc815\ud55c \uac70\uc608\uc694.<\/p>\n\n\n\n<p>\uc774\ub807\uac8c \uc815\uc758\ud55c 6\uac1c \ucf54\ud638\ud2b8 \uc9d1\ub2e8\uc758 \uc2e4\uc81c \uad6c\ub9e4\uc804\ud658\uc728\uc774 <strong>25~50%<\/strong>\uc5d0 \ub2ec\ud55c\ub2e4\ub294 \uac78 \ub370\uc774\ud130\ub85c \ud655\uc778\ud588\uc5b4\uc694. \uc77c\ubc18 \ubc29\ubb38\uc790\uc758 \uad6c\ub9e4\uc804\ud658\uc728\uc774 1~4% \uc218\uc900\uc774\ub2c8\uae4c \uc774 \uc9d1\ub2e8\uc774 \uc5bc\ub9c8\ub098 \uac00\uce58\uac00 \ub192\uc740\uc9c0 \ubc14\ub85c \ubcf4\uc774\uc8e0.<\/p>\n\n\n\n<p>\uc774\ud6c4 \uc804\ubb38\uac00\ub294 \uc774 \ucf54\ud638\ud2b8\ub97c \ub450 \uac00\uc9c0 \ubc29\uc2dd\uc73c\ub85c \ud65c\uc6a9\ud588\ub294\ub370\uc694,<\/p>\n\n\n\n<p><strong>\uccab\uc9f8, \uad11\uace0 \uc804\ud658 \ubaa9\ud45c\ub97c \ub2e4\uac01\ud654\ud588\uc5b4\uc694.<\/strong> \uad6c\ub9e4 \ud558\ub098\ub9cc \uc804\ud658 \ubaa9\ud45c\ub85c \uc4f0\ub294 \ub300\uc2e0, \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \ucf54\ud638\ud2b8 \ud589\ub3d9\ub4e4\uc744 \ud568\uaed8 \uc804\ud658 \ubaa9\ud45c\ub85c \uc124\uc815\ud55c \uac70\uc608\uc694. \uc774\ub807\uac8c \ud558\uba74 META \uba38\uc2e0\ub7ec\ub2dd\uc758 \ud559\uc2b5 \ub370\uc774\ud130\uac00 \ube68\ub9ac \uc313\uc774\uba74\uc11c \uad11\uace0 \ud6a8\uc728\uc774 \uc62c\ub77c\uac00\uac70\ub4e0\uc694.<\/p>\n\n\n\n<p><strong>\ub458\uc9f8, \ucf54\ud638\ud2b8 \uc9d1\ub2e8\uc744 \ub9ac\ud0c0\uac9f\ud305 \ud0c0\uae43\uc73c\ub85c \ud65c\uc6a9\ud588\uc5b4\uc694.<\/strong> \uad6c\ub9e4 \uac00\ub2a5\uc131\uc774 25~50%\ub85c \uac80\uc99d\ub41c \uc0ac\ub78c\ub4e4\uc5d0\uac8c\ub9cc \uc815\ubc00\ud558\uac8c \uad11\uace0\ub97c \ubcf4\ub0b8 \uac70\uc8e0. \uc774 \ub9ac\ud0c0\uac9f \uad11\uace0\uc5d0\uc11c <strong>ROAS 508%<\/strong>\ub97c \uae30\ub85d\ud588\uc5b4\uc694.<\/p>\n\n\n\n<p>\ub3d9\uc2dc\uc5d0 \uad11\uace0 \uc18c\uc7ac\ub3c4 \uccb4\uacc4\uc801\uc73c\ub85c \uad00\ub9ac\ud588\uc5b4\uc694. \uc18c\uc7ac\ub97c \uc6b0\uc218\/\uc911\uc704\/\ud558\uc704\/\uc800\uc131\uacfc 4\ub4f1\uae09\uc73c\ub85c \ub098\ub220\uc11c, \uc800\uc131\uacfc \uc18c\uc7ac\ub294 \uc989\uc2dc \uad50\uccb4\ud558\uace0 \uc6b0\uc218 \uc18c\uc7ac\uc5d0 \uc608\uc0b0\uc744 \uc9d1\uc911\ud558\ub294 \uad6c\uc870\ub97c \ub9cc\ub4e4\uc5c8\uc8e0. \uc18c\uc7ac \uad50\uccb4 \ud0c0\uc774\ubc0d\ub3c4 ROAS \uae30\uc900\uc810\uc744 \uc138\uc6cc\uc11c \uad00\ub9ac\ud588\uace0\uc694.<\/p>\n\n\n\n<p>\uacb0\uacfc\uc801\uc73c\ub85c \ud074\ub9b0\ub514\ub294 <strong>\uad11\uace0\ube44\ub97c \uc99d\uc561\ud574\ub3c4 ROAS\uac00 \ud754\ub4e4\ub9ac\uc9c0 \uc54a\ub294 \uacac\uace0\ud55c \uad6c\uc870<\/strong>\ub97c \uc644\uc131\ud588\uc5b4\uc694. \uadf8\ub9ac\uace0 \ub354 \uc911\uc694\ud55c \uac74, \ud074\ub9b0\ub514 \ub0b4\ubd80 \ud300\uc774 \uc774 \uacfc\uc815\uc744 \ub0b4\uc7ac\ud654\ud574\uc11c \uc2a4\uc2a4\ub85c \ub370\uc774\ud130\ub97c \ubcf4\uace0 \ud310\ub2e8\ud560 \uc218 \uc788\ub294 \uc870\uc9c1\uc73c\ub85c \uc131\uc7a5\ud588\ub2e4\ub294 \uac70\uc608\uc694.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"%25ec%25a0%259c%25eb%25a6%25ac%25eb%25b0%25b1-%25ec%259e%2590%25ec%2582%25ac%25eb%25aa%25b0-%25ec%2598%25a4%25ed%2594%2588-2%25ea%25b0%259c%25ec%259b%2594-%25eb%25a7%258c%25ec%2597%2590-%25ec%258b%25a4%25eb%25a7%25a4%25ec%25b6%259c-20%25eb%25b0%25b0-%25ec%2584%25b1%25ec%259e%25a5\">\uc81c\ub9ac\ubc31<br>: \uc790\uc0ac\ubab0 \uc624\ud508 2\uac1c\uc6d4 \ub9cc\uc5d0 \uc2e4\ub9e4\ucd9c 20\ubc30 \uc131\uc7a5<\/h2>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/04\/image2-1024x577.png\" alt=\"\" class=\"wp-image-6804\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/04\/image2-1024x577.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/04\/image2-300x169.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/04\/image2-768x432.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/04\/image2.png 1387w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\uc0ac\ud68c\uc801 \uac00\uce58\ub97c \uae30\ubc18\uc73c\ub85c \ud55c \uac00\ubc29 \ube0c\ub79c\ub4dc \uc81c\ub9ac\ubc31\uc740 \uc0c1\ud669\uc774 \ub2ec\ub790\uc5b4\uc694. \uc790\uc0ac\ubab0 \uc911\uc2ec\uc758 \ub9c8\ucf00\ud305 \uad6c\uc870\ub97c <strong>\ucc98\uc74c \uc138\uc6b0\ub294 \ub2e8\uacc4<\/strong>\uc600\uac70\ub4e0\uc694. \ube0c\ub79c\ub4dc \ucca0\ud559\uc740 \ub2e8\ub2e8\ud588\uc9c0\ub9cc \uc628\ub77c\uc778\uc5d0\uc11c \uc2e0\uaddc \uad6c\ub9e4\ub97c \uc548\uc815\uc801\uc73c\ub85c \ub9cc\ub4e4\uc5b4\ub0b4\ub294 \uccb4\uacc4\uac00 \uc544\uc9c1 \uc5c6\uc5c8\uc8e0.<\/p>\n\n\n\n<p>\uc774\ub7f0 \uc0c1\ud669\uc5d0\uc11c \uc6d0\ud3ec\uc778\ud2b8\ub97c \ud1b5\ud574 \ub9e4\uce6d\ub41c \uc804\ubb38\uac00\ub294 \uc5ed\uc2dc\ub098 <strong>\ub370\uc774\ud130 \ud658\uacbd \uad6c\ucd95\ubd80\ud130 \uc2dc\uc791<\/strong>\ud588\uc5b4\uc694. GTM\uc73c\ub85c \uce74\ud39824 \uc790\uc0ac\ubab0\uc758 GA4 \uc774\ubca4\ud2b8\ub97c \uc138\ud305\ud558\uace0, \ub0b4\ubd80 \ub9e4\ucd9c \ub370\uc774\ud130\uc640 \uad11\uace0 \uc804\ud658 \ub370\uc774\ud130\uac00 \uc77c\uce58\ud558\ub294\uc9c0 \ud06c\ub85c\uc2a4 \uccb4\ud06c\ud558\ub294 \uc791\uc5c5\uc744 \uc120\ud589\ud588\uc8e0. \uc774 \uae30\ubc18\uc774 \uc81c\ub300\ub85c \uc7a1\ud78c \ub355\ubd84\uc5d0 \uc774\ud6c4 \ucea0\ud398\uc778\uc774 \uc548\uc815\uc801\uc73c\ub85c \uad74\ub7ec\uac08 \uc218 \uc788\uc5c8\uace0\uc694.<\/p>\n\n\n\n<p>\uadf8 \ub2e4\uc74c\uc774 \ud575\uc2ec\uc774\uc5c8\ub294\ub370\uc694. \uc774 \uc804\ubb38\uac00\ub294 <strong>\uac19\uc740 \ube0c\ub79c\ub4dc\ub77c\ub3c4 \uc81c\ud488\ubcc4\ub85c \uba39\ud788\ub294 \uc18c\uc7ac\uac00 \uc644\uc804\ud788 \ub2e4\ub974\ub2e4<\/strong>\ub294 \uc804\uc81c \ud558\uc5d0 \ub124 \uac00\uc9c0 \uacb0\uc758 \uc18c\uc7ac\ub97c \uccb4\uacc4\uc801\uc73c\ub85c \ud14c\uc2a4\ud2b8\ud588\uc5b4\uc694.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2460 \uae30\ub2a5 \uac15\uc870 + \ub2e8\ud488 \ucef7<\/li>\n\n\n\n<li>\u2461 \uc81c\ud488\uc774 \uac15\uc870\ub41c \ucc29\uc6a9\uc0f7<\/li>\n\n\n\n<li>\u2462 \ubaa8\ub378 \uc5bc\uad74\uc774 \ubcf4\uc774\ub294 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ucc29\uc6a9\uc0f7<\/li>\n\n\n\n<li>\u2463 \ube0c\ub79c\ub4dc\uc758 \uc0ac\ud68c\uc801 \uac00\uce58\u00b7\uc2a4\ud1a0\ub9ac\ud154\ub9c1 \uae30\ubc18 \uc18c\uc7ac<\/li>\n<\/ul>\n\n\n\n<p>\ud14c\uc2a4\ud2b8 \uacb0\uacfc\uac00 \uc544\uc8fc \uba85\ud655\ud588\uc5b4\uc694. \uac00\ubc29 \uc81c\ud488\uc5d0\uc11c\ub294 <strong>\u2462\ubc88 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ucc29\uc6a9\uc0f7<\/strong>\uc774 \uac00\uc7a5 \ub192\uc740 \uad6c\ub9e4 \uc804\ud658\uc744 \ub9cc\ub4e4\uc5c8\uc5b4\uc694. \uc81c\ud488\uc774 \uc77c\uc0c1 \uc18d\uc5d0\uc11c \uc790\uc5f0\uc2a4\ub7fd\uac8c \ub179\uc544\ub4e0 \uc774\ubbf8\uc9c0\uac00 \uad6c\ub9e4 \uc758\ub3c4\ub97c \ud06c\uac8c \uc790\uadf9\ud55c \uac70\uc608\uc694. \ubc18\uba74 \uc800\uac00 \ub9ac\ud50c\ub809\ud130 \uc81c\ud488\uc5d0\uc11c\ub294 <strong>\u2460\ubc88 \uae30\ub2a5 \uac15\uc870 \ub2e8\ud488\ucef7<\/strong>\uacfc <strong>\u2461\ubc88 \uc81c\ud488 \uc911\uc2ec \ucc29\uc6a9\uc0f7<\/strong>\uc774 \ub354 \ud6a8\uc728\uc801\uc774\uc5c8\uace0\uc694.<\/p>\n\n\n\n<p>\uc774 \uc778\uc0ac\uc774\ud2b8\ub97c \ubc14\ud0d5\uc73c\ub85c \uc81c\ud488\ubcc4 \ucea0\ud398\uc778 \uad6c\uc870\ub97c \uc138\ubd84\ud654\ud558\uc790 \uc131\uacfc\uac00 \ud655 \ub2ec\ub77c\uc84c\uc5b4\uc694.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>8~9\uc6d4 \uba54\ud0c0 \uad11\uace0 ROAS : \uc81c\ud488A 217%, \uc81c\ud488B 215% (\ucd5c\uace0 740%)<\/li>\n\n\n\n<li><strong>7\uc6d4 \ub300\ube44 8\uc6d4 \uc2e4\ub9e4\ucd9c 7.8\ubc30 \uc99d\uac00<\/strong><\/li>\n\n\n\n<li><strong>9\uc6d4\uc740 7\uc6d4 \ub300\ube44 \ubb34\ub824 20\ubc30 \uc99d\uac00<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\uc5ec\uae30\uc11c \ud55c \uac00\uc9c0 \ub354 \uc778\uc0c1\uc801\uc778 \uac74 \uc804\ubb38\uac00\uac00 \uc81c\ub9ac\ubc31 \ud300\uc774 \uc7a5\uae30\uc801\uc73c\ub85c \ub0b4\ubd80\uc5d0\uc11c \ucea0\ud398\uc778\uc744 \uc6b4\uc601\ud560 \uc218 \uc788\ub3c4\ub85d <strong>Google Spreadsheet \uae30\ubc18\uc758 \ub9ac\ud3ec\ud2b8 \uad6c\uc870\uae4c\uc9c0 \uc9c1\uc811 \ub9cc\ub4e4\uc5b4\uc92c\ub2e4<\/strong>\ub294 \uac70\uc608\uc694. \uc804\ubb38\uac00\uac00 \ub5a0\ub09c \ub4a4\uc5d0\ub3c4 \uc790\uccb4\uc801\uc73c\ub85c \ub370\uc774\ud130\ub97c \ubcf4\uace0 \uc6b4\uc601\ud560 \uc218 \uc788\ub294 \uae30\ubc18\uc744 \ub0a8\uae34 \uac70\uc8e0.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"%25ed%259e%2588%25ec%2596%25b4%25eb%25a6%25ac-%25ec%259e%2585%25ec%25a0%2590%25eb%25aa%25b0-%25ec%259d%2598%25ec%25a1%25b4%25ec%2597%2590%25ec%2584%259c-%25ec%259e%2590%25ec%2582%25ac%25eb%25aa%25b0-%25eb%25a7%25a4%25ec%25b6%259c-10%25eb%25b0%25b0%25eb%25a1%259c\">\ud788\uc5b4\ub9ac<br>: \uc785\uc810\ubab0 \uc758\uc874\uc5d0\uc11c \uc790\uc0ac\ubab0 \ub9e4\ucd9c 10\ubc30\ub85c<\/h2>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"1000\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/04\/image3.png\" alt=\"\" class=\"wp-image-6805\" style=\"aspect-ratio:0.7500117189331084;width:611px;height:auto\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/04\/image3.png 750w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/04\/image3-225x300.png 225w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n<\/div>\n\n\n<p>\ud788\uc5b4\ub9ac\ub294 \ub610 \ub2e4\ub978 \ucd9c\ubc1c\uc810\uc774\uc5c8\uc5b4\uc694. \uc790\uc0ac\ubab0\uc774 \uc544\uc608 \uc5c6\ub294 \uac74 \uc544\ub2c8\uc5c8\uc9c0\ub9cc <strong>\uc785\uc810\ubab0 \ub9e4\ucd9c \ube44\uc911\uc774 \ud6e8\uc52c \ud070 \uc0c1\ud0dc<\/strong>\uc600\uc5b4\uc694. \uc785\uc810\ubab0\uc5d0 \uc9c0\ubd88\ud558\ub294 \uc218\uc218\ub8cc \ubd80\ub2f4\uc774 \ucee4\uc9c0\uba74\uc11c \uc790\uc0ac\ubab0 \ub9e4\ucd9c\uc744 \ub04c\uc5b4\uc62c\ub824\uc57c \ud558\ub294 \uc2dc\uc810\uc774\uc5c8\uc8e0.<\/p>\n\n\n\n<p>\uc6d0\ud3ec\uc778\ud2b8\ub97c \ud1b5\ud574 \ub9e4\uce6d\ub41c \uc804\ubb38\uac00\ub294 \ubcf8\uaca9\uc801\uc778 \ub9c8\ucf00\ud305\uc5d0 \ub4e4\uc5b4\uac00\uae30 \uc804\uc5d0 <strong>\ube0c\ub79c\ub4dc \uc2a4\ud130\ub514\ubd80\ud130 \uc2dc\uc791<\/strong>\ud588\uc5b4\uc694. \ube0c\ub79c\ub4dc\uc758 \uc8fc\uc694 KPI\ub294 \ubb34\uc5c7\uc778\uc9c0, \uace0\uac1d \uc5ec\uc815\uc744 \uc5b4\ub5bb\uac8c \ud30c\uc545\ud558\uace0 \uc788\ub294\uc9c0, \uc790\uc0ac\ubab0 \ud68c\uc6d0\ub9cc\uc744 \uc704\ud55c \ud61c\ud0dd\uc774 \uc788\ub294\uc9c0, \ubca4\uce58\ub9c8\ud0b9\ud558\uace0 \uc788\ub294 \uacbd\uc7c1\uc0ac\uac00 \uc788\ub294\uc9c0. \uc774 \uc9c8\ubb38\ub4e4\uc744 \uae30\ubc18\uc73c\ub85c \ube0c\ub79c\ub4dc\uc758 \ud604 \uc0c1\ud0dc\ub97c \uc815\ubc00\ud558\uac8c \uc9c4\ub2e8\ud55c \uac70\uc608\uc694.<\/p>\n\n\n\n<p>\uc9c4\ub2e8 \uacb0\uacfc \ub450 \uac00\uc9c0\uac00 \uc2dc\uae09\ud588\uc5b4\uc694. <strong>\ub9e4\uccb4 \ucd5c\uc801\ud654<\/strong>\uc640 <strong>CRM \ub9c8\ucf00\ud305<\/strong> \ub3c4\uc785\uc774\uc5c8\uc8e0.<\/p>\n\n\n\n<p>\ud788\uc5b4\ub9ac\ub294 \uae30\uc874\uc5d0 \ub9e4\uccb4 \uc6b4\uc601 \uacbd\ud5d8\uc774 \uac70\uc758 \uc5c6\uc5c8\uae30 \ub54c\ubb38\uc5d0 META\uc640 \ub124\uc774\ubc84 \uad11\uace0\uc758 \ub370\uc774\ud130 \ud2b8\ub798\ud0b9 \ud658\uacbd\ubd80\ud130 \uad6c\ucd95\ud558\uace0, \ucea0\ud398\uc778 \uad6c\uc870\uc640 \uc124\uc815\uc744 \ucd5c\uc801\ud654\ud558\ub294 \uc791\uc5c5\uc744 \uba3c\uc800 \uc9c4\ud589\ud588\uc5b4\uc694.<\/p>\n\n\n\n<p>\uadf8 \ub2e4\uc74c \uc790\uc0ac\ubab0\ub9cc\uc758 \ucc28\ubcc4 \ud61c\ud0dd\uc744 \uc124\uacc4\ud588\uc5b4\uc694. \ud788\uc5b4\ub9ac\uc758 \uace0\ubbfc\uc740 \uc785\uc810\ubab0 \ub300\ube44 \uc790\uc0ac\ubab0\uc758 \uac00\uaca9 \uacbd\uc7c1\ub825\uc774 \ub5a8\uc5b4\uc9c4\ub2e4\ub294 \uac70\uc600\ub294\ub370, \uc774\uac78 \uc815\uba74\uc73c\ub85c \ub3cc\ud30c\ud55c \ubc29\uc2dd\uc774 \uc778\uc0c1\uc801\uc774\uc5c8\uc8e0.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\uc790\uc0ac\ubab0 \ub2e8\ub3c5 \ud310\ub9e4 \uc81c\ud488 \ucd9c\uc2dc<\/li>\n\n\n\n<li>\uc790\uc0ac\ubab0 \ud55c\uc815 \ud2b9\uc815 \uc0c9\uc0c1 \ud504\ub85c\ubaa8\uc158<\/li>\n\n\n\n<li>\ub9c8\uac10\uc77c \ucd94\uac00 \ucfe0\ud3f0 \ubc1c\uae09 (CRM \uc5f0\ub3d9)<\/li>\n\n\n\n<li>2+1 \uc774\ubca4\ud2b8 (\ud06c\ub85c\uc2a4\uc140\ub9c1)<\/li>\n<\/ul>\n\n\n\n<p>\uadf8\ub9ac\uace0 \uc774 \ud504\ub85c\ubaa8\uc158\ub4e4\uc744 \uad11\uace0\u00b7CRM\uacfc \ud558\ub098\uc758 \ud750\ub984\uc73c\ub85c \uc5f0\uacb0\ud588\uc5b4\uc694. \ud504\ub85c\ubaa8\uc158 \uc2dc\uc791 \uc804\uc5d0 META, \ub124\uc774\ubc84 \uad11\uace0\uc5d0 \uc18c\uc7ac\ub97c \ubbf8\ub9ac \uc138\ud305\ud558\uace0, \ub9c8\uac10 \uc9c1\uc804\uc5d0\ub294 \uce74\uce74\uc624 \uce5c\uad6c\ud1a1\uc73c\ub85c \ub9c8\uac10 \uc548\ub0b4 + \ud2b9\ubcc4 \ud560\uc778 \ucfe0\ud3f0\uc744 \ubc1c\uc1a1\ud574\uc11c \ub9c8\uc9c0\ub9c9 \uad6c\ub9e4\ub97c \uc720\ub3c4\ud558\ub294 \uad6c\uc870\ub97c \ub9cc\ub4e0 \uac70\uc8e0.<\/p>\n\n\n\n<p>\uc774 \uc804\ub7b5\uc744 \uc801\uc6a9\ud55c \uacb0\uacfc, <strong>\uc790\uc0ac\ubab0 \ub9e4\ucd9c\uc774 \uc804\ub2ec \ub300\ube44 10~15\ubc30 \uc99d\uac00<\/strong>\ud560 \uc218 \uc788\uc5c8\uace0\uc694.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"%25ec%259e%2590%25ec%2582%25ac%25eb%25aa%25b0-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-%25ec%2584%25b1%25ea%25b3%25b5%25ec%2582%25ac%25eb%25a1%2580%25ec%2597%2590%25ec%2584%259c-%25eb%25b0%259c%25ea%25b2%25ac%25ed%2595%259c-%25ea%25b3%25b5%25ed%2586%25b5-%25ed%258c%25a8%25ed%2584%25b4\"><strong>\uc790\uc0ac\ubab0 \ub9c8\ucf00\ud305 \uc131\uacf5\uc0ac\ub840\uc5d0\uc11c \ubc1c\uacac\ud55c \uacf5\ud1b5 \ud328\ud134<\/strong><\/h2>\n\n\n<p>\ud074\ub9b0\ub514, \uc81c\ub9ac\ubc31, \ud788\uc5b4\ub9ac. \uc138 \ube0c\ub79c\ub4dc\uc758 \ucd9c\ubc1c\uc810\uc740 \uc804\ubd80 \ub2ec\ub790\uc5b4\uc694. \uad11\uace0 \ud6a8\uc728 \uc545\ud654, \ucd08\uae30 \uad6c\uc870 \ubd80\uc7ac, \uc785\uc810\ubab0 \uc758\uc874\uc774\uc5c8\uc8e0. \ud558\uc9c0\ub9cc \uc804\ubb38\uac00\uac00 \uac1c\uc785\ud55c \ub4a4 \ubcc0\ud654\uc758 \ud328\ud134\uc740 \ub180\ub78d\ub3c4\ub85d \uac19\uc558\uc5b4\uc694.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-contrast-color has-text-color has-link-color wp-elements-ff20c66157d01530cf9799297f3f3959\" style=\"font-size:19px\"><strong>\ub370\uc774\ud130 \ud658\uacbd\ubd80\ud130 \uad6c\ucd95\ud558\uace0 \u2192 \uadf8 \ub370\uc774\ud130\ub97c \uae30\ubc18\uc73c\ub85c \uac00\uc124\uc744 \uc138\uc6b0\uace0 \u2192 \ube60\ub974\uac8c \ud14c\uc2a4\ud2b8\ud558\uace0 \u2192 \uc131\uacfc\uac00 \ub098\ub294 \uad6c\uc870\ub97c \ub0b4\uc7ac\ud654\ud55c \uac83.<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>\uc18c\uc7ac\ub97c \uc798 \ub9cc\ub4e4\uac70\ub098 \uad11\uace0\ube44\ub97c \ub9ce\uc774 \uc4f4 \uac8c \uc544\ub2c8\uc5d0\uc694. \ub9e4\ucd9c\uc774 \ubc18\ubcf5\uc801\uc73c\ub85c \ubc1c\uc0dd\ud558\ub294 <strong>\uad6c\uc870\ub97c \uc124\uacc4<\/strong>\ud55c \uac70\uc608\uc694. \uadf8\ub9ac\uace0 \uadf8 \uad6c\uc870 \uc124\uacc4\ub294 \ud574\ub2f9 \uc601\uc5ed\uc5d0\uc11c \uc218\uc2ed \uac74\uc758 \ud504\ub85c\uc81d\ud2b8\ub97c \uacbd\ud5d8\ud55c \uc804\ubb38\uac00\uc758 \ud310\ub2e8\uc5d0\uc11c \ub098\uc654\uace0\uc694.<\/p>\n\n\n\n<p>\uc138 \ube0c\ub79c\ub4dc \ubaa8\ub450 \ud504\ub85c\uc81d\ud2b8 \uc885\ub8cc \ud6c4\uc5d0\ub3c4 \ub0b4\ubd80 \ud300\uc774 \uc2a4\uc2a4\ub85c \uc6b4\uc601\ud560 \uc218 \uc788\ub294 \uc0c1\ud0dc\uac00 \ub410\ub2e4\ub294 \uac83\ub3c4 \uc911\uc694\ud55c \ud3ec\uc778\ud2b8\uc608\uc694. \uc88b\uc740 \uc804\ubb38\uac00\ub294 \ud3c9\uc0dd \ubd99\uc5b4\uc788\ub294 \uac8c \uc544\ub2c8\ub77c, \uad6c\uc870\ub97c \ub9cc\ub4e4\uc5b4\uc8fc\uace0 \ub5a0\ub098\ub294 \uc0ac\ub78c\uc774\uac70\ub4e0\uc694.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading has-x-large-font-size\" id=\"%25ec%259e%2590%25ec%2582%25ac%25eb%25aa%25b0-%25ec%2584%25b1%25ec%259e%25a5%25ec%259d%2598-%25ec%25b6%259c%25eb%25b0%259c%25ec%25a0%2590%25ec%259d%2580%25ea%25b5%25ac%25ec%25a1%25b0%25eb%25a5%25bc-%25ec%2595%2584%25eb%258a%2594-%25ec%2582%25ac%25eb%259e%258c%25ea%25b3%25bc-%25ed%2595%25a8%25ea%25bb%2598%25ed%2595%2598\">\uc790\uc0ac\ubab0 \uc131\uc7a5\uc758 \ucd9c\ubc1c\uc810\uc740<br>\uad6c\uc870\ub97c \uc544\ub294 \uc0ac\ub78c\uacfc \ud568\uaed8\ud558\ub294 \uac83\uc785\ub2c8\ub2e4<\/h2>\n\n\n<p>\uc790\uc0ac\ubab0\uc758 \uac00\ub2a5\uc131\uc740 \uc774\ubbf8 \ucda9\ubd84\ud574\uc694. \ubb38\uc81c\ub294 \uadf8 \uac00\ub2a5\uc131\uc744 \ub9e4\ucd9c\ub85c \ubc14\uafb8\ub294 \uad6c\uc870\ub97c \uc138\uc6b8 \uc218 \uc788\ub290\ub0d0\ub294 \uac70\uc608\uc694.<\/p>\n\n\n\n<p>\ud63c\uc790\uc11c\ub3c4 \ud560 \uc218 \uc788\ub294 \uc601\uc5ed\uc774 \uc788\uace0, \uacbd\ud5d8 \uc788\ub294 \uc804\ubb38\uac00\uc640 \ud568\uaed8\ud574\uc57c \uc18d\ub3c4\uac00 \ub098\ub294 \uc601\uc5ed\uc774 \uc788\uc5b4\uc694. \ub370\uc774\ud130 \ud658\uacbd \uad6c\ucd95, \uad11\uace0 \ud559\uc2b5 \ubaa8\ub378 \uc124\uacc4, CRM \uc804\ub7b5 \uc218\ub9bd \uac19\uc740 \uad6c\uc870\uc801 \uc791\uc5c5\uc740 \ud6c4\uc790\uc5d0 \ud574\ub2f9\ud558\uace0\uc694.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>\uc790\uc0ac\ubab0 \ub9e4\ucd9c\uc758 \uad6c\uc870\uc801 \uc804\ud658\uc774 \ud544\uc694\ud558\ub2e4\uba74, \uc6d0\ud3ec\uc778\ud2b8\uc5d0\uc11c \uc6b0\ub9ac \ube0c\ub79c\ub4dc\uc5d0 \ub9de\ub294 \uc804\ubb38\uac00\ub97c \ub9e4\uce6d\ubc1b\uc544\ubcf4\uc138\uc694.<\/strong><\/p>\n\n\n\n<p>\ud83d\udc49 <a 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