{"id":7156,"date":"2026-06-02T09:33:00","date_gmt":"2026-06-02T00:33:00","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=7156"},"modified":"2026-05-25T21:40:02","modified_gmt":"2026-05-25T12:40:02","slug":"ai-marketing-automation","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/insights\/ai-marketing-automation\/","title":{"rendered":"AI \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uac00 \ub3c4\uc785\ub418\uba74 \uad11\uace0 \uc6b4\uc601 \ubc29\uc2dd\uc740 \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc9c8\uae4c?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">AI \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub780, AI\uac00 \ud0c0\uac9f\ud305\ubd80\ud130 \uc785\ucc30, \uc608\uc0b0 \ubc30\ubd84, \uc18c\uc7ac \ud14c\uc2a4\ud2b8\uae4c\uc9c0 \uad11\uace0 \uc6b4\uc601\uc758 \ud575\uc2ec \uc2e4\ud589\uc744 \uc790\ub3d9\uc73c\ub85c \ucc98\ub9ac\ud558\ub294 \uad6c\uc870\ub97c \ub73b\ud558\ub294\ub370\uc694. \ucd5c\uadfc \uba54\ud0c0 Advantage+, \uad6c\uae00 PMax, \ub124\uc774\ubc84 \ud1b5\ud569 \ud50c\ub7ab\ud3fc\uae4c\uc9c0, \uc8fc\uc694 \uad11\uace0 \ub9e4\uccb4\ub4e4\uc774 AI \uc911\uc2ec\uc73c\ub85c \ube60\ub974\uac8c \uc804\ud658\ub418\uace0 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8\ub807\ub2e4\uba74 AI \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uac00 \ub3c4\uc785\ub418\uba74\uc11c \ud55c\uad6d \ub9c8\ucf00\ud305 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \uc5b4\ub5a4 \ubcc0\ud654\uac00 \uc77c\uc5b4\ub098\uace0 \uc788\uc744\uae4c\uc694?<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"ai-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-%25ec%259e%2590%25eb%258f%2599%25ed%2599%2594-%25ec%258b%259c%25eb%258c%2580%25eb%258b%25ac%25eb%259d%25bc%25ec%25a7%2584-%25ea%25b4%2591%25ea%25b3%25a0-%25ec%259a%25b4%25ec%2598%2581-%25eb%25b0%25a9%25eb%25b2%2595\" class=\"wp-block-heading has-x-large-font-size\">AI \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\ub300<br>\ub2ec\ub77c\uc9c4 \uad11\uace0 \uc6b4\uc601 \ubc29\ubc95<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2520\" height=\"1488\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/grzbhanuwysvd31pu1mu.png\" alt=\"\" class=\"wp-image-7164\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/grzbhanuwysvd31pu1mu.png 2520w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/grzbhanuwysvd31pu1mu-300x177.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/grzbhanuwysvd31pu1mu-1024x605.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/grzbhanuwysvd31pu1mu-768x453.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/grzbhanuwysvd31pu1mu-1536x907.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/grzbhanuwysvd31pu1mu-2048x1209.png 2048w\" sizes=\"auto, (max-width: 2520px) 100vw, 2520px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\uae30\uc874 \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \uc0ac\ub78c\uc774 \uc815\ud55c \uaddc\uce59\uc744 \uadf8\ub300\ub85c \ub530\ub974\ub294 \uad6c\uc870\uc600\uc5b4\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud68c\uc6d0\uac00\uc785 \ud6c4 3\uc77c \ub4a4 \uc6f0\ucef4 \uc774\uba54\uc77c \ubc1c\uc1a1, \uc7a5\ubc14\uad6c\ub2c8 \uc774\ud0c8 \uc2dc \ub9ac\ub9c8\uc778\ub4dc \ubb38\uc790 \uc804\uc1a1\ucc98\ub7fc <strong>\uc870\uac74\uc774 \ucda9\uc871\ub418\uba74 \uc815\ud574\uc9c4 \uc561\uc158\uc774 \uc2e4\ud589<\/strong>\ub418\ub294 \uc2dd\uc774\uc8e0. \uc774 \uc790\ub3d9\ud654 \uaddc\uce59\uc740 \uc0ac\ub78c\uc774 \uc9c1\uc811 \ubc14\uafd4\uc8fc\uae30 \uc804\uae4c\uc9c0 \uadf8\ub300\ub85c \uc720\uc9c0\ub410\uc8e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub294 \uc5ec\uae30\uc11c \ud55c \ub2e8\uacc4 \ub354 \ub098\uc544\uac00\uc694. \uc2dc\uc2a4\ud15c\uc774 \uace0\uac1d \ud589\ub3d9 \ub370\uc774\ud130\ub97c \uc9c1\uc811 \ubd84\uc11d\ud558\uace0, \uadf8 \uacb0\uacfc\uc5d0 \ub530\ub77c <strong>\uaddc\uce59 \uc790\uccb4\ub97c \uc870\uc815<\/strong>\ud558\uac70\ub4e0\uc694. \ud2b9\uc815 \uace0\uac1d\uc774 \ubc24 \uc2dc\uac04\ub300\uc5d0 \uc774\uba54\uc77c\uc744 \ub354 \uc790\uc8fc \uc5ec\ub294 \ud328\ud134\uc774 \uac10\uc9c0\ub418\uba74 \ubc1c\uc1a1 \uc2dc\uac04\uc744 \uc790\ub3d9\uc73c\ub85c \uc62e\uae30\uace0, \ud2b9\uc815 \uc18c\uc7ac \uc870\ud569\uc774 \uc804\ud658\uc728\uc774 \ub192\uc73c\uba74 \uadf8\ucabd\uc5d0 \uc608\uc0b0\uc744 \uc9d1\uc911\ud558\ub294 \uc2dd\uc774\uc5d0\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \ucc28\uc774\uac00 \uc2e4\uc81c \uad11\uace0 \ub3c4\uad6c\uc5d0\uc11c \uc5b4\ub5bb\uac8c \ub098\ud0c0\ub098\ub294\uc9c0 \ubcf4\uba74 \ub354 \uccb4\uac10\uc774 \ub3fc\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uba54\ud0c0\uac00 \ub3c4\uc785\ud55c AI \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ub3c4\uad6c, <strong>\uba54\ud0c0 Advantage+<\/strong>\ub294 \ud0c0\uac9f \uc624\ub514\uc5b8\uc2a4\ub97c \uc9c1\uc811 \uc124\uc815\ud558\uc9c0 \uc54a\uc544\ub3c4 AI\uac00 \uc804\ud658 \uac00\ub2a5\uc131\uc774 \ub192\uc740 \uc0ac\ub78c\uc744 \uc790\ub3d9\uc73c\ub85c \ucc3e\uc544\uc8fc\ub294 \uad6c\uc870\ub85c \uc791\ub3d9\ud574\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/blog.highoutputclub.com\/meta-business-trends-2026\/\" target=\"_blank\" rel=\"noopener\"><strong>\uba54\ud0c0 \uc790\uccb4 \ubc1c\ud45c<\/strong><\/a> \uae30\uc900 Advantage+\ub97c \uc0ac\uc6a9\ud55c \uad11\uace0\uc8fc\ub294 <strong>1\ub2ec\ub7ec \uc9c0\ucd9c\ub2f9 \ud3c9\uade0 4.52\ub2ec\ub7ec \ub9e4\ucd9c<\/strong>\uc744 \uae30\ub85d\ud558\uba70 \uae30\uc874 \ucea0\ud398\uc778 \ub300\ube44 <strong>22% \ub192\uc740 \uc131\uacfc<\/strong>\ub97c \ubcf4\uc774\uace0 \uc788\ub2e4\uace0 \ud558\ub294\ub370\uc694. \uac19\uc740 \uc608\uc0b0\uc774\ub77c\ub3c4 AI\uac00 \ud0c0\uac9f\uacfc \uc18c\uc7ac \uc870\ud569\uc744 \uc2e4\uc2dc\uac04\uc73c\ub85c \ucd5c\uc801\ud654\ud558\uba74\uc11c \ud6a8\uc728 \ucc28\uc774\ub97c \ub354 \ubc8c\ub9ac\uace0 \uc788\ub2e4\ub294 \uac83\uc744 \uc758\ubbf8\ud558\uc8e0.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1088\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/fgk3zni99itqx5jwukfo-scaled.png\" alt=\"\" class=\"wp-image-7159\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/fgk3zni99itqx5jwukfo-scaled.png 2560w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/fgk3zni99itqx5jwukfo-300x128.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/fgk3zni99itqx5jwukfo-1024x435.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/fgk3zni99itqx5jwukfo-768x326.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/fgk3zni99itqx5jwukfo-1536x653.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/fgk3zni99itqx5jwukfo-2048x870.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\uad6c\uae00\uc774 \ub3c4\uc785\ud55c AI \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \ub3c4\uad6c, <strong>\uad6c\uae00 PMax<\/strong>\ub3c4 \ube44\uc2b7\ud55c \ubc29\ud5a5\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc81c\ud488\uacfc \uc804\ud658 \ubaa9\ud45c\ub9cc \uc124\uc815\ud558\uba74 \uac80\uc0c9\u00b7\uc720\ud29c\ube0c\u00b7\ub514\uc2a4\ud50c\ub808\uc774\u00b7\uc9c0\uba54\uc77c \ub4f1 \uad6c\uae00 \uc804 \ucc44\ub110\uc5d0 AI\uac00 \uc790\ub3d9 \ub178\ucd9c\ud558\uace0, \uc785\ucc30\u00b7\uc18c\uc7ac \uc870\ud569\u00b7\ucc44\ub110 \ubc30\ubd84\uae4c\uc9c0 \uacb0\uc815\ud558\uba70 \uc54c\uc544\uc11c \uad11\uace0\ub97c \ucd5c\uc801\ud654\ud574 \uc8fc\uc8e0.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uba54\ud0c0\ub4e0 \uad6c\uae00\uc774\ub4e0 \ud750\ub984\uc740 \uac19\uc544\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub9c8\ucf00\ud130\uac00 \uc9c1\uc811 \uc138\ud305\uc744 \ub9cc\uc9c0\ub358 \ubc29\uc2dd\uc5d0\uc11c <strong>AI\uc5d0 \ubc29\ud5a5\ub9cc \uc7a1\uc544\uc8fc\uba74 \uc2e4\ud589\uc740 \uc54c\uc544\uc11c \ub3cc\uc544\uac00\ub294 \uad6c\uc870\ub85c \ub118\uc5b4\uac00\uace0 \uc788\ub294 \uac70\uc8e0.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"ai-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-%25ec%259e%2590%25eb%258f%2599%25ed%2599%2594%25ea%25b0%2580-%25eb%25b0%2594%25ea%25be%25b8%25ea%25b3%25a0-%25ec%259e%2588%25eb%258a%2594%25ed%258d%25bc%25ed%258f%25ac%25eb%25a8%25bc%25ec%258a%25a4-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585\" class=\"wp-block-heading has-x-large-font-size\">AI \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uac00 \ubc14\uafb8\uace0 \uc788\ub294<br>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1164\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/dzrthztjphegxdjrks7y-scaled.png\" alt=\"\" class=\"wp-image-7160\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/dzrthztjphegxdjrks7y-scaled.png 2560w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/dzrthztjphegxdjrks7y-300x136.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/dzrthztjphegxdjrks7y-1024x465.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/dzrthztjphegxdjrks7y-768x349.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/dzrthztjphegxdjrks7y-1536x698.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/dzrthztjphegxdjrks7y-2048x931.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<h3 id=\"%25f0%259f%2593%2589-%25ea%25b0%2599%25ec%259d%2580-%25ea%25b4%2591%25ea%25b3%25a0%25eb%25b9%2584-%25eb%2596%25a8%25ec%2596%25b4%25ec%25a7%2580%25eb%258a%2594-%25ed%259a%25a8%25ec%259c%25a8\" class=\"wp-block-heading has-large-font-size\">\ud83d\udcc9 \uac19\uc740 \uad11\uace0\ube44, \ub5a8\uc5b4\uc9c0\ub294 \ud6a8\uc728<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uad11\uace0\ube44\ub97c \uc804\ubcf4\ub2e4 \ub354 \uc4f0\ub294\ub370 \uc131\uacfc\ub294 \uc624\ud788\ub824 \uc904\uc5b4\ub4dc\ub294 \ub290\ub08c\uc774 \ub4e4\uc5c8\ub2e4\uba74? \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub9cc\uc758 \ubb38\uc81c\uac00 \uc544\ub2d0 \uc218 \uc788\uc5b4\uc694!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uae00\ub85c\ubc8c \ub514\uc9c0\ud138 \uad11\uace0 \uc2dc\uc7a5\uc774 7,000\uc5b5 \ub2ec\ub7ec\ub97c \ub3cc\ud30c\ud558\uba74\uc11c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uacbd\uc7c1 \uc790\uccb4\uac00 \uc2ec\ud574\uc838 <a href=\"https:\/\/www.lever.me\/blog\/2608\" target=\"_blank\" rel=\"noopener\">14\uac1c \uc0b0\uc5c5 \uc911 13\uac1c\uc5d0\uc11c ROAS\uac00 \ud558\ub77d<\/a>\ud558\uace0 \uc788\uac70\ub4e0\uc694. CPA\ub3c4 \uc804\ub144 \ub300\ube44 <strong>12% \uc774\uc0c1<\/strong> \uc62c\ub790\uace0\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc989, \ucd5c\uadfc \ube0c\ub79c\ub4dc\ub4e4\uc774 \uacf5\ud1b5\uc801\uc73c\ub85c \uacbd\ud5d8\ud558\uace0 \uc788\ub294 ROAS \ud558\ub77d \ud604\uc0c1\uc740 \ub9c8\ucf00\ud130 \uac1c\uc778\uc758 \uc2e4\ub825 \ubb38\uc81c\uac00 \uc544\ub2c8\ub77c <strong>\uc2dc\uc7a5 \uad6c\uc870\uc758 \ubb38\uc81c<\/strong>\ub77c\ub294 \uac70\uc608\uc694. \uac19\uc740 \ud0a4\uc6cc\ub4dc\uc5d0 \uc785\ucc30\ud558\ub294 \uad11\uace0\uc8fc\uac00 \ub298\uc5b4\ub098\uba74 \ub2e8\uac00\uac00 \uc62c\ub77c\uac00\uace0 \uc788\uace0, \uae30\uc874 \ubc29\uc2dd \uadf8\ub300\ub85c \uad11\uace0\ub97c \ub3cc\ub9ac\uba74 \ud6a8\uc728\uc740 \uacc4\uc18d \ub5a8\uc5b4\uc9c8 \uc218\ubc16\uc5d0 \uc5c6\ub294\uac70\uc8e0.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc2dc\uc7a5 \uc0c1\ud669\uc774 \uc774\ub807\ub2e4 \ubcf4\ub2c8 AI \uc790\ub3d9\ud654\ub97c \ud65c\uc6a9\ud574 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc758 \ud6a8\uc728\uc744 \ubc29\uc5b4\ud558\ub294 \uac8c \uc120\ud0dd\uc774 \uc544\ub2c8\ub77c \ud544\uc218\uac00 \ub418\uc5b4\uac00\uace0 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1204\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/jkjql29tpdyw7cxvlaex-scaled.png\" alt=\"\" class=\"wp-image-7162\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/jkjql29tpdyw7cxvlaex-scaled.png 2560w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/jkjql29tpdyw7cxvlaex-300x141.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/jkjql29tpdyw7cxvlaex-1024x482.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/jkjql29tpdyw7cxvlaex-768x361.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/jkjql29tpdyw7cxvlaex-1536x723.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/jkjql29tpdyw7cxvlaex-2048x963.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"%25f0%259f%258e%25af-%25ec%2584%25b1%25ea%25b3%25bc%25eb%25a5%25bc-%25ea%25b0%2580%25eb%25a5%25b4%25eb%258a%2594-%25eb%25b3%2580%25ec%2588%2598-%25ed%2583%2580%25ea%25b2%259f%25ed%258c%2585%25ec%2597%2590%25ec%2584%259c-%25ed%2581%25ac%25eb%25a6%25ac%25ec%2597%2590%25ec%259d%25b4%25ed%258b%25b0%25eb%25b8%258c%25eb%25a1%259c\" class=\"wp-block-heading has-large-font-size\">\ud83c\udfaf \uc131\uacfc\ub97c \uac00\ub974\ub294 \ubcc0\uc218, \ud0c0\uac9f\ud305\uc5d0\uc11c \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub85c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AI\uac00 \ud0c0\uac9f\ud305\uc744 \ub300\uc2e0\ud558\uba74\uc11c, \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \uc131\uacfc\ub97c \uac00\ub974\ub294 \ud575\uc2ec \ubcc0\uc218 \uc5ed\uc2dc \ubc14\ub00c\uc5c8\ub294\ub370\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc608\uc804\uc5d0\ub294 \ud0c0\uac9f \uc138\uadf8\uba3c\ud2b8\ub97c \uc5bc\ub9c8\ub098 \uc815\uad50\ud558\uac8c \ub098\ub204\ub290\ub0d0\uac00 ROAS\ub97c \uacb0\uc815\ud588\ub2e4\uba74, \uc774\uc81c\ub294 AI\uac00 \uadf8 \uc791\uc5c5\uc744 \ub300\uc2e0\ud558\ub2e4\ubcf4\ub2c8 \ubcc0\ubcc4\ub825\uc774 \uc5c6\uc5b4\uc84c\uc5b4\uc694. \ub300\uc2e0 \uac19\uc740 AI\ub97c \uc4f0\ub294 \uad11\uace0\uc8fc\ub4e4 \uc0ac\uc774\uc5d0\uc11c \ucc28\uc774\ub97c \ub9cc\ub4dc\ub294 \uac74 <strong>AI\uc5d0 \ub123\uc5b4\uc8fc\ub294 \uc18c\uc7ac\uc758 \uc9c8<\/strong>\uc774 \ub418\uace0 \uc788\uc8e0.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e4\uc591\ud558\uace0 \ud004\ub9ac\ud2f0 \uc88b\uc740 \uad11\uace0 \uc18c\uc7ac\ub97c \ub123\uc5b4\uc904\uc218\ub85d AI\uac00 \ud14c\uc2a4\ud2b8\ud560 \uc218 \uc788\ub294 \uc870\ud569\uc774 \ub9ce\uc544\uc9c0\uace0, \uc131\uacfc \ub192\uc740 \ucabd\uc744 \ub354 \ube60\ub974\uac8c \ucc28\uc544\ub0bc \uc218 \uc788\uc5b4\uc694. \ubc18\ub300\ub85c \uc18c\uc7ac\uac00 \uc801\uac70\ub098 \ube44\uc2b7\ube44\uc2b7\ud558\uba74 AI\ub3c4 \ucd5c\uc801\ud654\ud560 \uc5ec\uc9c0\uac00 \uc904\uc5b4\ub4e4\uace0\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uacb0\uad6d \uc9c0\uae08\uc740 \ud0c0\uac9f \uc138\ud305\uc5d0 \uc2dc\uac04\uc744 \uc4f0\ub294 \uac83\ubcf4\ub2e4, <strong>\uc18c\uc7ac\ub97c \ub2e4\uc591\ud558\uac8c \ub9cc\ub4dc\ub294 \ub370 \ub9ac\uc18c\uc2a4\ub97c \uc4f0\ub294 \uac8c \ub354 \ud6a8\uc728\uc801\uc778 \uad6c\uc870<\/strong>\uac00 \ub418\uace0 \uc788\ub294 \uac70\uc8e0.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1125\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/fvu9z7zg2ryxcwqmcnip-scaled.png\" alt=\"\" class=\"wp-image-7161\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/fvu9z7zg2ryxcwqmcnip-scaled.png 2560w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/fvu9z7zg2ryxcwqmcnip-300x132.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/fvu9z7zg2ryxcwqmcnip-1024x450.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/fvu9z7zg2ryxcwqmcnip-768x338.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/fvu9z7zg2ryxcwqmcnip-1536x675.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/fvu9z7zg2ryxcwqmcnip-2048x900.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"%25f0%259f%2593%258a-%25ec%2584%25b1%25ea%25b3%25bc-%25ec%25b8%25a1%25ec%25a0%2595-%25eb%25a7%25a4%25ec%25b2%25b4%25eb%25b3%2584-roas%25ec%2597%2590%25ec%2584%259c-%25ec%25a0%2584%25ed%2599%2598-%25ea%25b2%25bd%25eb%25a1%259c-%25ec%25a0%2584%25ec%25b2%25b4%25eb%25a1%259c\" class=\"wp-block-heading has-large-font-size\">\ud83d\udcca \uc131\uacfc \uce21\uc815, \ub9e4\uccb4\ubcc4 ROAS\uc5d0\uc11c \uc804\ud658 \uacbd\ub85c \uc804\uccb4\ub85c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc131\uacfc\ub97c \ubcf4\ub294 \ubc29\uc2dd\ub3c4 \ub2ec\ub77c\uc838\uc57c \ud574\uc694. \uc774\uc81c \uace0\uac1d\uc740 \ud558\ub098\uc758 \ub9e4\uccb4\ub9cc \ubcf4\uace0 \uc804\ud658\ud558\uc9c0 \uc54a\uac70\ub4e0\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc608\ub97c \ub4e4\uba74 \uc774\ub7f0 \uac74\ub370\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uace0\uac1d\uc774 \uac80\uc0c9\uad11\uace0\ub97c \ud1b5\ud574 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub97c \ucc98\uc74c \ubc1c\uacac\ud588\uc9c0\ub9cc \ubc14\ub85c \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c0\uc9c4 \uc54a\uc558\uc5b4\uc694. \ud558\uc9c0\ub9cc \ud55c \ubc88 \uc6b0\ub9ac \ube0c\ub79c\ub4dc\ub97c \uc778\uc9c0\ud55c \uc0c1\ud0dc\uc774\uae30 \ub54c\ubb38\uc5d0, \uc774\ud6c4 \ub514\uc2a4\ud50c\ub808\uc774 \ub9ac\ud0c0\uac9f\ud305 \uad11\uace0\ub97c \ubc18\ubcf5\uc801\uc73c\ub85c \uc811\ud558\ub294 \uacfc\uc815\uc5d0\uc11c \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc84c\uc8e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub54c \ub9e4\uccb4\ubcc4\ub85c ROAS\ub97c \ub530\ub85c \ubcf4\uba74 \ub9c8\uc9c0\ub9c9\uc5d0 \uc804\ud658\uc774 \ucc0d\ud78c \ub514\uc2a4\ud50c\ub808\uc774\ub9cc \uc131\uacfc\uac00 \uc7a1\ud788\uace0, \ucc98\uc74c \uc720\uc785\uc744 \ub9cc\ub4e0 \uac80\uc0c9\uad11\uace0\uc758 \uae30\uc5ec\ub3c4\ub294 \ubb3b\ud600\ubc84\ub9ac\ub294 \ub370\uc694. \uadf8\ub7ec\uba74 \uc2e4\uc81c\ub85c\ub294 \uc798 \uc791\ub3d9\ud558\uace0 \uc788\ub294 \ub9e4\uccb4\uc758 \uc608\uc0b0\uc744 \uc904\uc774\ub294 \uc2e4\uc218\ub85c \uc774\uc5b4\uc9c8 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"798\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/rb9xxh6nrbupb22ficg8-scaled.png\" alt=\"\" class=\"wp-image-7163\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/rb9xxh6nrbupb22ficg8-scaled.png 2560w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/rb9xxh6nrbupb22ficg8-300x94.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/rb9xxh6nrbupb22ficg8-1024x319.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/rb9xxh6nrbupb22ficg8-768x239.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/rb9xxh6nrbupb22ficg8-1536x479.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/rb9xxh6nrbupb22ficg8-2048x638.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub7f0 \ud750\ub984\uc5d0 \ub9de\ucdb0 <a href=\"https:\/\/blog.nasmedia.co.kr\/entry\/2603adissue\" target=\"_blank\" rel=\"noopener\"><strong>\uc62c\ud574 3\uc6d4 \ub124\uc774\ubc84\ub3c4 \uac80\uc0c9\uad11\uace0\uc640 \ub514\uc2a4\ud50c\ub808\uc774\ub97c \ud1b5\ud569<\/strong><\/a>\ud558\uba74\uc11c, \uc804\uccb4 \uc804\ud658 \uacbd\ub85c\ub97c \ud55c \uc2dc\uc2a4\ud15c\uc5d0\uc11c \ucd94\uc801\ud560 \uc218 \uc788\ub294 \uad6c\uc870\ub97c \ub9cc\ub4e4\uc5c8\uc5b4\uc694. \ub9e4\uccb4\ubcc4 ROAS\uac00 \uc544\ub2c8\ub77c <strong>\ud480\ud37c\ub110 \uae30\uc5ec\ub3c4\ub85c \uc131\uacfc\ub97c \ud310\ub2e8\ud558\ub294 \ubc29\ud5a5<\/strong>\uc73c\ub85c \uc2dc\uc7a5 \uc790\uccb4\uac00 \uc6c0\uc9c1\uc774\uace0 \uc788\ub294 \uac70\uc8e0.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"ai-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-%25ec%259e%2590%25eb%258f%2599%25ed%2599%2594%25ec%259d%2598-%25eb%258b%25a4%25ec%259d%258c-%25eb%258b%25a8%25ea%25b3%2584-%25ec%2597%2590%25ec%259d%25b4%25ec%25a0%2584%25ed%258b%25b1-ai\" class=\"wp-block-heading\">AI \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc758 \ub2e4\uc74c \ub2e8\uacc4, \uc5d0\uc774\uc804\ud2f1 AI<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2520\" height=\"1488\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/jnm17bt3w15ts3z6hnii.png\" alt=\"\" class=\"wp-image-7165\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/jnm17bt3w15ts3z6hnii.png 2520w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/jnm17bt3w15ts3z6hnii-300x177.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/jnm17bt3w15ts3z6hnii-1024x605.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/jnm17bt3w15ts3z6hnii-768x453.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/jnm17bt3w15ts3z6hnii-1536x907.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/jnm17bt3w15ts3z6hnii-2048x1209.png 2048w\" sizes=\"auto, (max-width: 2520px) 100vw, 2520px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">AI \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\uc758 \ub2e4\uc74c \ud750\ub984\uc73c\ub85c \uc8fc\ubaa9\ubc1b\uace0 \uc788\ub294 \uac8c <strong>\uc5d0\uc774\uc804\ud2f1 AI<\/strong>\uc608\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5d0\uc774\uc804\ud2f1 AI\ub780, \uc0ac\ub78c\uc774 \ubaa9\ud45c\uc640 \uac00\ub4dc\ub808\uc77c(\uc608\uc0b0 \ud55c\ub3c4, \ube0c\ub79c\ub4dc \ud1a4 \ub4f1)\ub9cc \uc124\uc815\ud558\uba74 AI \uc5d0\uc774\uc804\ud2b8\uac00 \ub370\uc774\ud130 \ubd84\uc11d\ubd80\ud130 \uacc4\ud68d, \uc2e4\ud589\uae4c\uc9c0 \uc790\uc728\uc801\uc73c\ub85c \ucc98\ub9ac\ud558\ub294 \uc2dc\uc2a4\ud15c\uc774\uc5d0\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uae30\uc874 AI \uc790\ub3d9\ud654\uac00 &#8216;\uc870\uac74\uc774 \ub9de\uc73c\uba74 \uc774\ub807\uac8c \uc2e4\ud589\ud55c\ub2e4&#8217; \uc218\uc900\uc774\uc5c8\ub2e4\uba74, \uc5d0\uc774\uc804\ud2f1 AI\ub294 &#8216;\ubaa9\ud45c\ub97c \uc8fc\uba74 \ubc29\ubc95\uae4c\uc9c0 \uc54c\uc544\uc11c \ucc3e\ub294\ub2e4&#8217; \uc218\uc900\uc73c\ub85c \uc5c5\uadf8\ub808\uc774\ub4dc \ub410\ub2e4\ub294 \uac8c \ud575\uc2ec\uc778\ub370, \uac00\ud2b8\ub108\uc5d0 \ub530\ub974\uba74 2028\ub144\uae4c\uc9c0 \uae30\uc5c5\uc6a9 \uc18c\ud504\ud2b8\uc6e8\uc5b4\uc758 33%\uc5d0 \uc5d0\uc774\uc804\ud2f1 AI\uac00 \ud0d1\uc7ac\ub420 \uc804\ub9dd\uc774\uc5d0\uc694. 2024\ub144 \uae30\uc900 1% \ubbf8\ub9cc\uc774\uc5c8\ub358 \uac78 \uac10\uc548\ud558\uba74 \uc0c1\ub2f9\ud788 \ube60\ub978 \uc18d\ub3c4\uc8e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud55c\uad6d\uc5d0\uc11c\ub3c4 \ub124\uc774\ubc84\uac00 2026\ub144 1\ubd84\uae30\uc5d0 \uc1fc\ud551 \uc5d0\uc774\uc804\ud2b8\ub97c \ucd9c\uc2dc\ud558\uba74\uc11c, \uc18c\ube44\uc790\uac00 \uac80\uc0c9\ud558\uae30 \uc804\uc5d0 AI\uac00 \uba3c\uc800 \uc801\ud569\ud55c \uc0c1\ud488\uc744 \ucd94\ucc9c\ud558\ub294 \uad6c\uc870\ub97c \uc2e4\ud5d8\ud558\uace0 \uc788\uae30\ub3c4 \ud574\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub7f0 \ubcc0\ud654\ub4e4\uc740 \uad11\uace0 \ub178\ucd9c \ubc29\uc2dd \uc790\uccb4\uac00 \ub2ec\ub77c\uc9c0\uace0 \uc788\ub2e4\ub294 \uc2e0\ud638\ub85c \uc77d\uc744 \uc218 \uc788\uc73c\ub2c8 \ube0c\ub79c\ub4dc\ub4e4 \uc785\uc7a5\uc5d0\uc11c\ub294 \ubbf8\ub9ac \ub300\ube44\ud574 \ub450\ub294 \uac8c \ud544\uc694\ud558\uc8e0.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ucc98\ub7fc AI\uac00 \uc810\uc810 \ub354 \ub9ce\uc740 \uc2e4\ud589\uc744 \ub300\uc2e0\ud574\uc8fc\ub294 \ud750\ub984\uc774 \uc774\uc5b4\uc9c0\uace0 \uc788\ub294\ub370\uc694. \uadf8\ub7ec\uba74 \uc774\ub7f0 \ubcc0\ud654 \uc18d\uc5d0\uc11c \uc6b0\ub9ac \ube0c\ub79c\ub4dc\uc758 \ub9c8\ucf00\ud305\uc740 \uc5b4\ub5bb\uac8c \uc6b4\uc601\ud574\uc57c \ud560\uae4c\uc694? \ub2e4\uc74c \uae00\uc5d0\uc11c AI \uc2dc\ub300\uc5d0 \ub9c8\ucf00\ud305 \ud300\uc744 \uc5b4\ub5bb\uac8c \uad6c\uc131\ud558\uace0 \uc6b4\uc601\ud558\uba74 \uc88b\uc744\uc9c0 \ub2e4\ub904\ubcfc\uac8c\uc694.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 id=\"%25eb%258b%25a4%25ec%259d%258c-%25ea%25b8%2580\" class=\"wp-block-heading\" style=\"font-size:30px\"><strong>\ub2e4\uc74c \uae00<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/1point.kr\/blog\/insights\/ai-marketing-automation-brand-preparation\/\"><strong>AI \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654 \uc2dc\ub300, \uc6b0\ub9ac \ube0c\ub79c\ub4dc\uac00 \uc900\ube44\ud574\uc57c \ud560 \uac83\uc740?<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI \ub9c8\ucf00\ud305 \uc790\ub3d9\ud654\ub85c \uad11\uace0 \uc6b4\uc601\uc774 \uc5b4\ub5bb\uac8c \ub2ec\ub77c\uc9c0\uace0 \uc788\ub294\uc9c0 \uc815\ub9ac\ud588\uc5b4\uc694. \uba54\ud0c0 Advantage+, \uad6c\uae00 PMax, \ub124\uc774\ubc84 \ud1b5\ud569 \ud50c\ub7ab\ud3fc, \uc5d0\uc774\uc804\ud2f1 AI\uae4c\uc9c0 \ud55c\uad6d \uc2e4\ubb34 \ub9e5\ub77d\uc5d0\uc11c \uc0b4\ud3b4\ubd10\uc694.<\/p>\n","protected":false},"author":19,"featured_media":7157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[802,808,807,806,803,805,804],"class_list":["post-7156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-ai--","tag-roas-","tag--pmax","tag-803","tag--advantage","tag--ai","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/7156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=7156"}],"version-history":[{"count":2,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/7156\/revisions"}],"predecessor-version":[{"id":7166,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/7156\/revisions\/7166"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/7157"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=7156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=7156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=7156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}