{"id":7188,"date":"2026-06-05T10:16:00","date_gmt":"2026-06-05T01:16:00","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=7188"},"modified":"2026-05-25T22:22:51","modified_gmt":"2026-05-25T13:22:51","slug":"performance-marketing-kpi","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/insights\/performance-marketing-kpi\/","title":{"rendered":"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI, \uc81c\ub300\ub85c \uc124\uacc4\ud558\ub294 \ubc95"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c KPI \uc124\uacc4\ub294 \uac00\uc7a5 \uae30\ubcf8\uc774\uba74\uc11c \uac00\uc7a5 \uc911\uc694\ud55c \uc791\uc5c5\uc774\uc5d0\uc694. KPI\uac00 \uc5c6\uc73c\uba74 \uc9c0\uae08 \uc798\ud558\uace0 \uc788\ub294\uc9c0 \ubabb\ud558\uace0 \uc788\ub294\uc9c0 \ud310\ub2e8\ud560 \uc218 \uc5c6\uace0, \uc798\ubabb \uc124\uacc4\ud558\uba74 \uc5c9\ub6b1\ud55c \ubc29\ud5a5\uc73c\ub85c \uc2dc\uac04\uacfc \uc608\uc0b0\uc744 \uc4f0\uac8c \ub418\uac70\ub4e0\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5b4\ub5a4 \uc9c0\ud45c\ub97c KPI\ub85c \ubd10\uc57c \ud558\ub294\uc9c0, \uadf8\ub9ac\uace0 KPI\ub97c \uc5b4\ub5bb\uac8c \uc124\uacc4\ud574\uc57c \uc2e4\uc81c \uc131\uacfc\ub85c \uc774\uc5b4\uc9c0\ub294\uc9c0 \uc815\ub9ac\ud574\ubd24\uc5b4\uc694.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"%25ed%258d%25bc%25ed%258f%25ac%25eb%25a8%25bc%25ec%258a%25a4-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-kpi%25ec%2584%25a4%25ea%25b3%2584%25ea%25b0%2580-%25ec%25a4%2591%25ec%259a%2594%25ed%2595%259c-%25ec%259d%25b4%25ec%259c%25a0\" class=\"wp-block-heading has-x-large-font-size\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI,<br>\uc124\uacc4\uac00 \uc911\uc694\ud55c \uc774\uc720<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1176\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/km2uknua2m2jy78ttndf-scaled.png\" alt=\"\" class=\"wp-image-7192\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/km2uknua2m2jy78ttndf-scaled.png 2560w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/km2uknua2m2jy78ttndf-300x138.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/km2uknua2m2jy78ttndf-1024x470.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/km2uknua2m2jy78ttndf-768x353.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/km2uknua2m2jy78ttndf-1536x705.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/km2uknua2m2jy78ttndf-2048x941.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">KPI\ub97c \uad00\ub9ac\ud558\uc9c0 \uc54a\uc73c\uba74 \uad11\uace0\ube44\ub97c \uc4f0\uace0 \uc788\ub294\ub370 \uadf8\uac8c \ud6a8\uacfc\uac00 \uc788\ub294 \uac74\uc9c0 \uc5c6\ub294 \uac74\uc9c0 \uc54c \uc218\uac00 \uc5c6\uc5b4\uc694. \uac10\uc73c\ub85c \uc6b4\uc601\ud558\ub2e4 \ubcf4\uba74 \uc131\uacfc\uac00 \ub098\uc654\uc744 \ub54c\ub3c4 \uc65c \ub098\uc654\ub294\uc9c0 \ubaa8\ub974\uace0, \ub5a8\uc5b4\uc84c\uc744 \ub54c\ub3c4 \uc5b4\ub514\uc11c\ubd80\ud130 \uc190\ub300\uc57c \ud560\uc9c0 \ub9c9\ub9c9\ud574\uc9c0\uac70\ub4e0\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud2b9\ud788 \uc9c0\uae08\uc740 \uba54\ud0c0 Advantage+\ub098 \uad6c\uae00 PMax \uac19\uc740 AI \uc790\ub3d9\ud654 \ub3c4\uad6c\uac00 KPI \uc124\uc815\uac12\uc744 \uae30\uc900\uc73c\ub85c \ucd5c\uc801\ud654\ub97c \ub3cc\ub9ac\uae30 \ub54c\ubb38\uc5d0, <strong>KPI\uac00 \uc798\ubabb \uc124\uc815\ub418\uba74 AI\ub3c4 \uc5c9\ub6b1\ud55c \ubc29\ud5a5\uc73c\ub85c \ub2ec\ub824\uc694.<\/strong> \uc608\ub97c \ub4e4\uc5b4 KPI\ub97c \ud074\ub9ad \uc218\ub85c \uc7a1\uc73c\uba74 AI\ub294 \ud074\ub9ad\uc744 \ub9ce\uc774 \ub9cc\ub4dc\ub294 \ucabd\uc73c\ub85c \ucd5c\uc801\ud654\ud558\ub294\ub370, \uc2e4\uc81c \ub9e4\ucd9c\uc5d0 \uae30\uc5ec\ud558\ub294 \uc804\ud658\uacfc\ub294 \uac70\ub9ac\uac00 \uba40\uc5b4\uc9c8 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uacb0\uad6d \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI \uc124\uacc4\ub294 \ub2e8\uc21c\ud788 \ubaa9\ud45c \uc22b\uc790\ub97c \uc815\ud558\ub294 \uac8c \uc544\ub2c8\ub77c, <strong>\uad11\uace0 \uc6b4\uc601\uc758 \ubc29\ud5a5 \uc790\uccb4\ub97c \uc815\ud558\ub294 \uc77c<\/strong>\uc774\uc5d0\uc694.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"%25ed%258d%25bc%25ed%258f%25ac%25eb%25a8%25bc%25ec%258a%25a4-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-kpi%25ec%2596%25b4%25eb%2596%25a4-%25ec%25a7%2580%25ed%2591%259c%25eb%25a5%25bc-%25eb%25b4%2590%25ec%2595%25bc-%25ed%2595%25a0%25ea%25b9%258c\" class=\"wp-block-heading has-x-large-font-size\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI,<br>\uc5b4\ub5a4 \uc9c0\ud45c\ub97c \ubd10\uc57c \ud560\uae4c<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1088\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/dyrkhu9smiyfte8kk1b1-scaled.png\" alt=\"\" class=\"wp-image-7191\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/dyrkhu9smiyfte8kk1b1-scaled.png 2560w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/dyrkhu9smiyfte8kk1b1-300x128.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/dyrkhu9smiyfte8kk1b1-1024x435.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/dyrkhu9smiyfte8kk1b1-768x326.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/dyrkhu9smiyfte8kk1b1-1536x653.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/dyrkhu9smiyfte8kk1b1-2048x870.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0\uc11c \ubcf4\ub294 \uc9c0\ud45c\ub294 \ub9ce\uc9c0\ub9cc, \ud06c\uac8c \uc138 \uac00\uc9c0 \uce74\ud14c\uace0\ub9ac\ub85c \ub098\ub20c \uc218 \uc788\uc5b4\uc694. \uac01 \uce74\ud14c\uace0\ub9ac\uc758 \ud575\uc2ec \uc9c0\ud45c\uc640 \uacc4\uc0b0\ubc95\uc744 \uc815\ub9ac\ud574\ubcfc\uac8c\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"%25f0%259f%2593%258c-%25ea%25b4%2591%25ea%25b3%25a0-%25ed%2594%258c%25eb%259e%25ab%25ed%258f%25bc-%25ec%25a7%2580%25ed%2591%259c\" class=\"wp-block-heading has-large-font-size\">\ud83d\udccc \uad11\uace0 \ud50c\ub7ab\ud3fc \uc9c0\ud45c<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1088\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/w5bn5xypjrz1g7ixsmn9-scaled.png\" alt=\"\" class=\"wp-image-7195\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/w5bn5xypjrz1g7ixsmn9-scaled.png 2560w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/w5bn5xypjrz1g7ixsmn9-300x128.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/w5bn5xypjrz1g7ixsmn9-1024x435.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/w5bn5xypjrz1g7ixsmn9-768x326.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/w5bn5xypjrz1g7ixsmn9-1536x653.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/w5bn5xypjrz1g7ixsmn9-2048x870.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uad11\uace0\ub97c \ub3cc\ub838\uc744 \ub54c \ub9e4\uccb4\uc5d0\uc11c \ubc14\ub85c \ud655\uc778\ud560 \uc218 \uc788\ub294 \uae30\ubcf8 \uc9c0\ud45c\uc608\uc694.<\/p>\n\n\n\n<h4 id=\"ctr-%25ed%2581%25b4%25eb%25a6%25ad%25eb%25a5%25a0\" class=\"wp-block-heading\" style=\"font-size:30px\"><strong>CTR (\ud074\ub9ad\ub960)<\/strong><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>CTR = \ud074\ub9ad \uc218 \u00f7 \uad11\uace0 \ub178\ucd9c \uc218 \u00d7 100<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\uad11\uace0\uac00 1,000\ubc88 \ub178\ucd9c\ub418\uace0 50\ubc88 \ud074\ub9ad\ub410\ub2e4\uba74 CTR\uc740 5%\uc608\uc694. \ud074\ub9ad\ub960\uc774 \ub192\uc744\uc218\ub85d \uad11\uace0 \uc18c\uc7ac\ub098 \ud0c0\uac9f\ud305\uc774 \uc798 \ub9de\uace0 \uc788\ub2e4\ub294 \uc2e0\ud638\uc608\uc694. \ubc18\ub300\ub85c \ub178\ucd9c\uc740 \ub9ce\uc740\ub370 \ud074\ub9ad\uc774 \uc548 \ub41c\ub2e4\uba74 \uc18c\uc7ac\ub098 \ud0c0\uac9f\uc744 \ubc14\uafd4\ubcfc \ud544\uc694\uac00 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 id=\"cpc-%25ed%2581%25b4%25eb%25a6%25ad%25eb%258b%25b9-%25eb%25b9%2584%25ec%259a%25a9\" class=\"wp-block-heading\" style=\"font-size:30px\"><strong>CPC (\ud074\ub9ad\ub2f9 \ube44\uc6a9)<\/strong><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>CPC = \ub9c8\ucf00\ud305 \ube44\uc6a9 \u00f7 \ud074\ub9ad \uc218<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\uad11\uace0\ube44 10,000\uc6d0\uc744 \uc4f0\uace0 40\ubc88 \ud074\ub9ad\uc774 \ubc1c\uc0dd\ud588\ub2e4\uba74 CPC\ub294 250\uc6d0\uc774\uc5d0\uc694. CTR\uc774 \ub192\uc544\ub3c4 CPC\uac00 \ub108\ubb34 \ub192\uc73c\uba74 \ud6a8\uc728\uc774 \ub5a8\uc5b4\uc9c0\uae30 \ub54c\ubb38\uc5d0, <strong>CTR\uacfc CPC\ub294 \ud56d\uc0c1 \ud568\uaed8 \ubd10\uc57c \ud574\uc694.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 id=\"cpm-1000%25ed%259a%258c-%25eb%2585%25b8%25ec%25b6%259c%25eb%258b%25b9-%25eb%25b9%2584%25ec%259a%25a9\" class=\"wp-block-heading\" style=\"font-size:30px\"><strong>CPM (1,000\ud68c \ub178\ucd9c\ub2f9 \ube44\uc6a9)<\/strong><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>CPM = \uad11\uace0\ube44 \u00f7 \ub178\ucd9c \uc218 \u00d7 1,000<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\ub300\ub7c9 \ub178\ucd9c \uc911\uc2ec \ucea0\ud398\uc778(\uc720\ud29c\ube0c, \ub514\uc2a4\ud50c\ub808\uc774 \ub4f1)\uc5d0\uc11c \ud2b9\ud788 \uc911\uc694\ud55c \uc9c0\ud45c\uc608\uc694. \uc778\uc9c0\ub3c4 \ucea0\ud398\uc778\uc758 \ud6a8\uc728\uc744 \ube44\uad50\ud560 \ub54c \uae30\uc900\uc774 \ub3fc\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"%25f0%259f%2593%258c-%25ec%25a0%2584%25ed%2599%2598-%25ec%25a7%2580%25ed%2591%259c\" class=\"wp-block-heading has-large-font-size\">\ud83d\udccc \uc804\ud658 \uc9c0\ud45c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uad11\uace0\ub97c \ubcf4\uace0 \ub4e4\uc5b4\uc628 \uace0\uac1d\uc774 \uc2e4\uc81c \ud589\ub3d9\uc744 \ud588\ub294\uc9c0\ub97c \ubcf4\ub294 \uc9c0\ud45c\uc608\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 id=\"cac-%25ea%25b3%25a0%25ea%25b0%259d-%25ed%259a%258d%25eb%2593%259d-%25eb%25b9%2584%25ec%259a%25a9\" class=\"wp-block-heading\" style=\"font-size:30px\"><strong>CAC (\uace0\uac1d \ud68d\ub4dd \ube44\uc6a9)<\/strong><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>CAC = \ub9c8\ucf00\ud305 \ube44\uc6a9 \u00f7 \ud68d\ub4dd\ud55c \uace0\uac1d \uc218<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\uace0\uac1d 1\uba85\uc744 &#8216;\ud68d\ub4dd&#8217;\ud558\ub294 \ub370 \ub4e4\uc5b4\uac04 \ube44\uc6a9\uc774\uc5d0\uc694. \uc5ec\uae30\uc11c \ud68d\ub4dd\uc740 \uc11c\ube44\uc2a4\uc5d0 \ub530\ub77c \ud68c\uc6d0\uac00\uc785, \uc571 \ub2e4\uc6b4\ub85c\ub4dc, \uccab \uad6c\ub9e4 \ub4f1\uc73c\ub85c \ub2e4\ub974\uac8c \uc815\uc758\ud560 \uc218 \uc788\uc5b4\uc694. <strong>CAC\ub97c \uacc4\uc0b0\ud558\uae30 \uc804\uc5d0 &#8216;\ud68d\ub4dd&#8217;\uc744 \ubb58\ub85c \uc815\uc758\ud560\uc9c0 \uba3c\uc800 \uba85\ud655\ud788 \ud574\uc57c \ud574\uc694.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 id=\"cpa-%25ec%25a0%2584%25ed%2599%2598%25eb%258b%25b9-%25eb%25b9%2584%25ec%259a%25a9\" class=\"wp-block-heading\" style=\"font-size:30px\"><strong>CPA (\uc804\ud658\ub2f9 \ube44\uc6a9)<\/strong><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>CPA = \ub9c8\ucf00\ud305 \ube44\uc6a9 \u00f7 \uc804\ud658 \uc218<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\uad11\uace0\uc8fc\uac00 \uc124\uc815\ud55c \ud2b9\uc815 \ud589\ub3d9(\uc0c1\ub2f4 \uc2e0\uccad, \uad6c\ub9e4 \uc644\ub8cc \ub4f1)\uc774 \ubc1c\uc0dd\ud560 \ub54c\ub9c8\ub2e4 \ub4dc\ub294 \ube44\uc6a9\uc774\uc5d0\uc694. CPA\ub294 \uc804\ud658 \uc218 \uc790\uccb4\uac00 \uc801\uc744 \uc218 \uc788\uae30 \ub54c\ubb38\uc5d0, <strong>\uc55e\ub2e8\uacc4 \uc9c0\ud45c(CTR, CAC)\uc640 \ud568\uaed8 \ubd10\uc57c \uc804\uccb4 \uadf8\ub9bc\uc774 \ubcf4\uc5ec\uc694.<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"%25f0%259f%2593%258c-%25eb%25a7%25a4%25ec%25b6%259c-%25ec%25a7%2580%25ed%2591%259c\" class=\"wp-block-heading has-large-font-size\">\ud83d\udccc \ub9e4\ucd9c \uc9c0\ud45c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uad11\uace0\uac00 \uc2e4\uc81c \ub9e4\ucd9c\ub85c \uc774\uc5b4\uc9c0\uace0 \uc788\ub294\uc9c0\ub97c \ubcf4\ub294 \uc9c0\ud45c\uc608\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 id=\"roas-%25ea%25b4%2591%25ea%25b3%25a0%25eb%25b9%2584-%25eb%258c%2580%25eb%25b9%2584-%25eb%25a7%25a4%25ec%25b6%259c\" class=\"wp-block-heading\" style=\"font-size:30px\"><strong>ROAS (\uad11\uace0\ube44 \ub300\ube44 \ub9e4\ucd9c)<\/strong><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>ROAS = \uad11\uace0 \ub9e4\ucd9c \u00f7 \uad11\uace0\ube44 \u00d7 100<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">10,000\uc6d0\uc744 \uc4f0\uace0 30,000\uc6d0\uc758 \ub9e4\ucd9c\uc774 \ubc1c\uc0dd\ud588\ub2e4\uba74 ROAS\ub294 300%\uc608\uc694. \ub2e4\ub9cc \ub9e4\ucd9c\uc774 \ub192\uc544\ub3c4 \ub9c8\uc9c4\uc774 \ub0ae\uc73c\uba74 \uc2e4\uc81c \uc774\uc775\uc740 \ub2e4\ub97c \uc218 \uc788\uc5b4\uc11c, \uc190\uc775\ubd84\uae30\uc810 ROAS\ub97c \ud568\uaed8 \uacc4\uc0b0\ud574\ub450\ub294 \uac8c \uc88b\uc544\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 id=\"ltv-%25ea%25b3%25a0%25ea%25b0%259d-%25ec%2583%259d%25ec%2595%25a0-%25ea%25b0%2580%25ec%25b9%2598\" class=\"wp-block-heading\" style=\"font-size:30px\"><strong>LTV (\uace0\uac1d \uc0dd\uc560 \uac00\uce58)<\/strong><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>LTV = (1\uc778\ub2f9 \ud3c9\uade0 \ub9e4\ucd9c &#8211; 1\uc778\ub2f9 \ud3c9\uade0 \ube44\uc6a9) \u00f7 (1 &#8211; \uace0\uac1d \uc720\uc9c0 \ube44\uc728) &#8211; CAC<\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\uace0\uac1d 1\uba85\uc774 \ub204\uc801\uc73c\ub85c \ubc1c\uc0dd\uc2dc\ud0a4\ub294 \uc218\uc775\uc774\uc5d0\uc694. \ub2e8\uae30 ROAS\ub9cc \ubcf4\uba74 \ub193\uce60 \uc218 \uc788\ub294 \uc7a5\uae30 \uc218\uc775\uc131\uc744 \ud30c\uc545\ud560 \uc218 \uc788\uc5b4\uc11c, \uad6c\ub3c5 \uc11c\ube44\uc2a4\ub098 \uc7ac\uad6c\ub9e4\uc728\uc774 \ub192\uc740 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ud2b9\ud788 \uc911\uc694\ud55c \uc9c0\ud45c\uc608\uc694.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"%25ed%258d%25bc%25ed%258f%25ac%25eb%25a8%25bc%25ec%258a%25a4-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-kpi-%25ec%2584%25a4%25ea%25b3%25844%25ea%25b0%2580%25ec%25a7%2580-%25ec%25b2%25b4%25ed%2581%25ac%25ed%258f%25ac%25ec%259d%25b8%25ed%258a%25b8\" class=\"wp-block-heading has-x-large-font-size\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI \uc124\uacc4,<br>4\uac00\uc9c0 \uccb4\ud06c\ud3ec\uc778\ud2b8<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1679\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/n8ywuvbllgvlzgtff1em-scaled.png\" alt=\"\" class=\"wp-image-7194\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/n8ywuvbllgvlzgtff1em-scaled.png 2560w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/n8ywuvbllgvlzgtff1em-300x197.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/n8ywuvbllgvlzgtff1em-1024x671.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/n8ywuvbllgvlzgtff1em-768x504.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/n8ywuvbllgvlzgtff1em-1536x1007.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/n8ywuvbllgvlzgtff1em-2048x1343.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc9c0\ud45c\ub97c \uc54c\uc558\uc73c\ub2c8, \uc774\uc81c KPI\ub97c \uc5b4\ub5bb\uac8c \uc124\uacc4\ud574\uc57c \ud558\ub294\uc9c0\uac00 \uc911\uc694\ud574\uc694. \uc544\ub798 4\uac00\uc9c0 \uccb4\ud06c\ud3ec\uc778\ud2b8\ub97c \ud558\ub098\uc529 \ub530\ub77c\uac00\uba74 \uc2e4\ud589 \uac00\ub2a5\ud55c KPI\ub97c \ub9cc\ub4e4 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"1%25ef%25b8%258f%25e2%2583%25a3-%25ed%258d%25bc%25eb%2584%2590%25eb%25b3%2584%25eb%25a1%259c-%25ea%25b5%25ac%25ec%25b2%25b4%25ec%25a0%2581%25ec%259c%25bc%25eb%25a1%259c-%25ec%2584%25b8%25ec%259a%25b0%25ea%25b8%25b0\" class=\"wp-block-heading has-large-font-size\">1\ufe0f\u20e3 \ud37c\ub110\ubcc4\ub85c \uad6c\uccb4\uc801\uc73c\ub85c \uc138\uc6b0\uae30<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"798\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/z6ce4uimtkr1w28xmq01-scaled.png\" alt=\"\" class=\"wp-image-7193\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/z6ce4uimtkr1w28xmq01-scaled.png 2560w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/z6ce4uimtkr1w28xmq01-300x94.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/z6ce4uimtkr1w28xmq01-1024x319.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/z6ce4uimtkr1w28xmq01-768x239.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/z6ce4uimtkr1w28xmq01-1536x479.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/06\/z6ce4uimtkr1w28xmq01-2048x638.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">KPI\ub97c &#8220;\uad6c\ub9e4 \uc804\ud658\uc728 5% \ub2ec\uc131&#8221;\ucc98\ub7fc \ucd5c\uc885 \ubaa9\ud45c \ud558\ub098\ub9cc \uc7a1\uc73c\uba74 \uc548 \ub3fc\uc694. \uad6c\ub9e4\uae4c\uc9c0 \uac00\ub294 \uc804\uccb4 \ud37c\ub110\uc744 \ud30c\uc545\ud558\uace0, <strong>\uac01 \ub2e8\uacc4\ubcc4\ub85c \ubaa9\ud45c\ub97c \uc138\uc6cc\uc57c<\/strong> \uc5b4\ub514\uc11c \ub9c9\ud788\uace0 \uc788\ub294\uc9c0 \uc54c \uc218 \uc788\uac70\ub4e0\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc6d0\ud3ec\uc778\ud2b8\uc640 \ud568\uaed8 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud55c \uce6b\uc194\uc0b4\uade0\uae30 \ube0c\ub79c\ub4dc <strong>\ud074\ub9b0\ub514<\/strong>\uc758 \uc0ac\ub840\ub97c \ubcfc\uac8c\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud074\ub9b0\ub514\ub294 \uba54\ud0c0 \uad11\uace0\uc5d0\uc11c &#8216;\uad6c\ub9e4&#8217;\ub9cc \uc804\ud658 \ubaa9\ud45c\ub85c \uc7a1\uace0 \uc788\uc5c8\ub294\ub370, \uad11\uace0 \uc608\uc0b0 \ub300\ube44 \uad6c\ub9e4 \uac74\uc218\uac00 \ubd80\uc871\ud574\uc11c AI \ud559\uc2b5\uc774 \uc81c\ub300\ub85c \uc774\ub8e8\uc5b4\uc9c0\uc9c0 \uc54a\ub294 \uc0c1\ud669\uc774\uc5c8\uc5b4\uc694. \uba54\ud0c0\uc5d0\uc11c \uad8c\uc7a5\ud558\ub294 \ucd08\uae30 \ud559\uc2b5 \uc870\uac74\uc774 \ucea0\ud398\uc778\ub2f9 7\uc77c \uc774\ub0b4 \uc804\ud658 50\uac74\uc778\ub370, \uad6c\ub9e4\ub9cc \ubaa9\ud45c\ub85c \uc7a1\uc73c\uba74 \uc774 \uc870\uac74\uc744 \ucc44\uc6b0\uae30\uac00 \uc5b4\ub824\uc6e0\uac70\ub4e0\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8\ub798\uc11c \ucf54\ud638\ud2b8 \ubd84\uc11d\uc744 \ud1b5\ud574 <strong>\uad6c\ub9e4 \uc804\ud658\uc728\uc774 25~50%\uc5d0 \ub2ec\ud558\ub294 \uc911\uac04 \ud37c\ub110 \ud589\ub3d9 6\uac00\uc9c0<\/strong>\ub97c \ucc3e\uc544\ub0b4\uace0, \uc774\uac78 \uac01\uac01 \uc804\ud658 \ubaa9\ud45c\ub85c \ud65c\uc6a9\ud588\uc5b4\uc694. \uc608\ub97c \ub4e4\uc5b4 \uacb0\uc81c\uc2dc\uc791\uae4c\uc9c0 \uac04 \uace0\uac1d\uc758 44.8%\uac00 \uc2e4\uc81c \uad6c\ub9e4\ub85c \uc774\uc5b4\uc9c4\ub2e4\ub294 \uac78 \ub370\uc774\ud130\ub85c \ud655\uc778\ud55c \ub4a4, \uacb0\uc81c\uc2dc\uc791\uc744 \ubcc4\ub3c4 KPI\ub85c \uc124\uc815\ud55c \uac70\uc8e0.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ucc98\ub7fc \ucd5c\uc885 \ubaa9\ud45c(\uad6c\ub9e4)\ub9cc \ubcf4\ub294 \uac83\ubcf4\ub2e4, \uc911\uac04 \ud37c\ub110\uae4c\uc9c0 KPI\ub85c \ucabc\uac1c\ub2c8\uae4c <strong>AI \ud559\uc2b5\ub3c4 \ube68\ub77c\uc9c0\uace0 \uc5b4\ub514\uc11c \uc774\ud0c8\uc774 \ubc1c\uc0dd\ud558\ub294\uc9c0\ub3c4 \uba85\ud655\ud558\uac8c \ubcf4\uc774\uae30 \uc2dc\uc791<\/strong>\ud588\uc5b4\uc694.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><a href=\"https:\/\/1point.kr\/blog\/best-practices\/cleand\/\"><strong>[\ud074\ub9b0\ub514 \uc0ac\ub840 \uc790\uc138\ud788 \ubcf4\ub7ec\uac00\uae30 \ud83d\udc49]<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"2%25ef%25b8%258f%25e2%2583%25a3-%25ec%25b8%25a1%25ec%25a0%2595%25ed%2595%25a0-%25ec%2588%2598-%25ec%259e%2588%25eb%258a%2594%25ec%25a7%2580-%25ed%2599%2595%25ec%259d%25b8%25ed%2595%2598%25ea%25b8%25b0\" class=\"wp-block-heading has-large-font-size\">2\ufe0f\u20e3 \uce21\uc815\ud560 \uc218 \uc788\ub294\uc9c0 \ud655\uc778\ud558\uae30<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ubaa9\ud45c\ub97c \uc138\uc6e0\ub294\ub370 \ub370\uc774\ud130\ub85c \uce21\uc815\uc774 \uc548 \ub418\uba74 \uc758\ubbf8\uac00 \uc5c6\uc5b4\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc6d0\ud3ec\uc778\ud2b8\uc640 \ud611\uc5c5\ud55c \uc0dd\ud65c \uc18c\ub3c5 \ube0c\ub79c\ub4dc <strong>\uc704\uce59<\/strong>\uc740 \ucc98\uc74c \uad11\uace0 \uc6b4\uc601 \ud604\ud669\uc744 \uc810\uac80\ud588\uc744 \ub54c, \ub124\uc774\ubc0d \uaddc\uce59\uacfc UTM\uc774 \uaddc\uaca9\ud654\ub418\uc5b4 \uc788\uc9c0 \uc54a\uc544 \uc5b4\ub5a4 \ucea0\ud398\uc778\uc5d0\uc11c \uc5b4\ub5a4 \uc131\uacfc\uac00 \ub098\uc654\ub294\uc9c0 \uad6c\ubd84\uc774 \uc548 \ub418\ub294 \uc0c1\ud0dc\uc600\uc5b4\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8\ub798\uc11c \uac00\uc7a5 \uba3c\uc800 \ud55c \uc77c\uc774 <strong>\ub370\uc774\ud130 \uc218\uc9d1 \uae30\uc900\uc744 \uc815\uc758<\/strong>\ud558\ub294 \uac70\uc600\uc5b4\uc694.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\ucea0\ud398\uc778 \ub124\uc774\ubc0d \uaddc\uce59 \ud45c\uc900\ud654 (\ucc44\ub110_\ud310\ub9e4\ucc44\ub110_\ucd5c\uc801\ud654\uc9c0\ud45c_\uce74\ud14c\uace0\ub9ac_\ub0a0\uc9dc)<\/li>\n\n\n\n<li>UTM \ud30c\ub77c\ubbf8\ud130 \uaddc\uaca9\ud654 (utm_source, utm_medium, utm_campaign, utm_content)<\/li>\n\n\n\n<li>\uc131\uacfc \ub300\uc2dc\ubcf4\ub4dc \uad6c\ucd95 (\ub9e4\ucd9c\/\uad11\uace0\ube44\/\uc131\uacfc\ub97c \ud55c\ub208\uc5d0 \ube44\uad50)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub807\uac8c \uc77c\uad00\ub41c \uae30\uc900\uc73c\ub85c \ub370\uc774\ud130\uac00 \uc313\uc774\ub2c8\uae4c, \ucea0\ud398\uc778\ubcc4\u00b7\uc18c\uc7ac\ubcc4\u00b7\uae30\uac04\ubcc4 \uc131\uacfc\ub97c \ube44\uad50\ud560 \uc218 \uc788\uac8c \ub410\uace0 \ub370\uc774\ud130 \uae30\ubc18\uc73c\ub85c \uc758\uc0ac\uacb0\uc815\uc774 \uac00\ub2a5\ud574\uc84c\uc8e0.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><a href=\"https:\/\/1point.kr\/blog\/best-practices\/wechik\/\"><strong>[\uc704\uce59 \uc0ac\ub840 \uc790\uc138\ud788 \ubcf4\ub7ec\uac00\uae30 \ud83d\udc49]<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"3%25ef%25b8%258f%25e2%2583%25a3-%25ed%2598%2584%25ec%258b%25a4%25ec%25a0%2581%25ec%259c%25bc%25eb%25a1%259c-%25eb%258b%25ac%25ec%2584%25b1-%25ea%25b0%2580%25eb%258a%25a5%25ed%2595%259c%25ec%25a7%2580-%25ec%25a0%2590%25ea%25b2%2580%25ed%2595%2598%25ea%25b8%25b0\" class=\"wp-block-heading has-large-font-size\">3\ufe0f\u20e3 \ud604\uc2e4\uc801\uc73c\ub85c \ub2ec\uc131 \uac00\ub2a5\ud55c\uc9c0 \uc810\uac80\ud558\uae30<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ubaa8\ub4e0 \uc9c0\ud45c\ub97c \ud55c\uaebc\ubc88\uc5d0 \uac1c\uc120\ud558\uae30\ub294 \uc5b4\ub824\uc6cc\uc694. \uc6b0\uc120\uc21c\uc704\ub97c \uc815\ud55c \ub4a4 <strong>\ud558\ub098\uc529 \ud14c\uc2a4\ud2b8\ud558\uba74\uc11c \ucd5c\uc801\ud654\ud558\ub294 \uacfc\uc815<\/strong>\uc774 \ud544\uc694\ud574\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc804\ud1b5 \ub514\uc790\uc778 \ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ube0c\ub79c\ub4dc <strong>\uc660\uc9c0<\/strong>\ub294 \uc6d0\ud3ec\uc778\ud2b8 \ub9c8\ucf00\ud130\uc640 \ud611\uc5c5\ud558\uba74\uc11c \ud55c \ubc88\uc5d0 \ub2e4 \ubc14\uafb8\uc9c0 \uc54a\uace0 \ub2e8\uacc4\uc801\uc73c\ub85c \uac1c\uc120\ud574\ub098\uac14\uc5b4\uc694.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>1\ub2e8\uacc4 &#8211; \ud0c0\uac9f \ud14c\uc2a4\ud2b8<\/strong>: \uc5f0\ub839\ub300\ubcc4 AB \ud14c\uc2a4\ud2b8\ub85c 40\ub300 \uc774\uc0c1\uc5d0\uc11c \uad6c\ub9e4\uc804\ud658\uc728\uc774 \ub192\ub2e4\ub294 \uac78 \ubc1c\uacac<\/li>\n\n\n\n<li><strong>2\ub2e8\uacc4 &#8211; \uc18c\uc7ac \ud14c\uc2a4\ud2b8<\/strong>: \uc911\ub144\uce35\uc774 \uacf5\uac10\ud560 \uc218 \uc788\ub294 \uc18c\uad6c\uc810 \uc911\uc2ec\uc73c\ub85c \uc18c\uc7ac \uae30\ud68d \u2192 \uad6c\ub9e4\uc804\ud658\uc728 2.8\ubc30 \ud5a5\uc0c1<\/li>\n\n\n\n<li><strong>3\ub2e8\uacc4 &#8211; \uc9c0\uba74 \ud14c\uc2a4\ud2b8<\/strong>: \ud2b9\uc815 \ub178\ucd9c \uc9c0\uba74\uc5d0\uc11c CPA\uac00 \ub0ae\ub2e4\ub294 \uac78 \ud655\uc778 \u2192 \ud574\ub2f9 \uc9c0\uba74\uc5d0 \uc9d1\uc911<\/li>\n\n\n\n<li><strong>4\ub2e8\uacc4 &#8211; \ud788\uc5b4\ub85c \uc544\uc774\ud15c \ubc1c\uad74<\/strong>: CPC\ub294 \ub0ae\uace0 CVR\uc740 \ub192\uc740 \uc81c\ud488\uc744 \ucc3e\uc544 \uba54\uc778 \ucea0\ud398\uc778\uc73c\ub85c \uc6b4\uc601<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub807\uac8c \ub2e8\uacc4\ubcc4\ub85c \ud558\ub098\uc529 \uac80\uc99d\ud574\ub098\uac04 \uacb0\uacfc, <strong>\uad11\uace0\ube44 16% \uc99d\uc561\uc73c\ub85c \ub9e4\ucd9c 229% \uc0c1\uc2b9, ROAS 184% \ud5a5\uc0c1<\/strong>\uc774\ub77c\ub294 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4\ub0c8\uc5b4\uc694.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><a href=\"https:\/\/1point.kr\/blog\/best-practices\/wednsy\/\"><strong>[\uc660\uc9c0 \uc0ac\ub840 \uc790\uc138\ud788 \ubcf4\ub7ec\uac00\uae30 \ud83d\udc49]<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"4%25ef%25b8%258f%25e2%2583%25a3-%25eb%258b%25ac%25ec%2584%25b1-%25ea%25b8%25b0%25ea%25b0%2584-%25ec%2584%25a4%25ec%25a0%2595%25ed%2595%2598%25ea%25b8%25b0\" class=\"wp-block-heading has-large-font-size\">4\ufe0f\u20e3 \ub2ec\uc131 \uae30\uac04 \uc124\uc815\ud558\uae30<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ubaa9\ud45c\uc5d0 \uae30\uac04\uc774 \uc5c6\uc73c\uba74 \uae34\uae09\uc131\uc774 \ub5a8\uc5b4\uc838\uc694. \uc5b4\ub5a4 \uc8fc\uae30\ub85c KPI\ub97c \uc810\uac80\ud558\uace0 \uc870\uc815\ud560\uc9c0 \ubbf8\ub9ac \uc815\ud574\ub450\ub294 \uac8c \uc911\uc694\ud574\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\ubdf0\ud2f0 \ube0c\ub79c\ub4dc <strong>\ud734\ucf54\ub4dc\ubc14\uc774\uc624<\/strong>\ub294 \uc6d0\ud3ec\uc778\ud2b8 \ub9c8\ucf00\ud130\uc640 \ud611\uc5c5\ud558\uba74\uc11c \uba85\ud655\ud55c \uc810\uac80 \uc8fc\uae30\ub97c \uc124\uc815\ud588\uc5b4\uc694.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ub370\uc77c\ub9ac<\/strong>: \uc804\uc77c \uc131\uacfc\ub97c \ud30c\uc545\ud558\uace0, \ube60\ub978 \ub300\uc751\uc774 \ud544\uc694\ud55c \ubd80\ubd84\uc740 \uc989\uc2dc \uc870\uc815<\/li>\n\n\n\n<li><strong>\uc704\ud074\ub9ac<\/strong>: \uc8fc\uac04 \uc131\uacfc\ub97c \ub9ac\ubdf0\ud558\uace0, \uae08\uc8fc \ud14c\uc2a4\ud2b8 \uc6b0\uc120\uc21c\uc704 \uc124\uc815<\/li>\n\n\n\n<li><strong>\uc6d4\ubcc4<\/strong>: KPI \ubaa9\ud45c\ub97c \uc7ac\uc124\uc815\ud558\uace0, \ub2e4\uc74c \ub2ec \uc608\uc0c1 \ub9e4\ucd9c\uacfc \uc131\uacfc\ub97c \uc81c\uc548<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ub610\ud55c \ub9e4\uccb4\ubcc4\ub85c \uae30\uac04 KPI\ub97c \ub2e4\ub974\uac8c \uc124\uc815\ud55c \uac83\ub3c4 \ud6a8\uacfc\uc801\uc774\uc5c8\uc5b4\uc694. \uba54\ud0c0\ub294 \uc778\uc9c0\ub3c4 \ubaa9\ud45c\ub85c \uc8fc\uac04 \ub2e8\uc704, \uac80\uc0c9\uad11\uace0\ub294 \ub9e4\ucd9c \ubaa9\ud45c\ub85c \uc6d4\uac04 \ub2e8\uc704\ub85c \uad00\ub9ac\ud558\uba70 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4 \uac14\uc8e0.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"><a href=\"https:\/\/1point.kr\/blog\/best-practices\/hucord\/\"><strong>[\ud734\ucf54\ub4dc\ubc14\uc774\uc624 \uc0ac\ub840 \uc790\uc138\ud788 \ubcf4\ub7ec\uac00\uae30 \ud83d\udc49]<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"%25ed%258d%25bc%25ed%258f%25ac%25eb%25a8%25bc%25ec%258a%25a4-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-kpi%25ec%2584%25a4%25ea%25b3%2584%25eb%258a%2594-%25ec%2595%258c%25ea%25b2%25a0%25eb%258a%2594%25eb%258d%25b0-%25ec%258b%25a4%25ed%2596%2589%25ec%259d%25b4-%25eb%25a7%2589%25ed%259e%258c%25eb%258b%25a4%25eb%25a9%25b4\" class=\"wp-block-heading has-large-font-size\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI,<br>\uc124\uacc4\ub294 \uc54c\uaca0\ub294\ub370 \uc2e4\ud589\uc774 \ub9c9\ud78c\ub2e4\uba74<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uc9c0\ud45c\uc758 \ub73b\uacfc \uacc4\uc0b0\ubc95\uc744 \uc544\ub294 \uac83\uacfc, \uc6b0\ub9ac \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub9de\ub294 KPI\ub97c \uc124\uacc4\ud558\uace0 \uc2e4\uc81c\ub85c \uc6b4\uc601\ud558\ub294 \uac74 \ub2e4\ub978 \ubb38\uc81c\uc608\uc694. \ud37c\ub110\ubcc4\ub85c \ubaa9\ud45c\ub97c \ucabc\uac1c\uace0, \uce21\uc815 \ud658\uacbd\uc744 \uad6c\ucd95\ud558\uace0, \uc8fc\uac04 \uc0ac\uc774\ud074\ub85c \ud14c\uc2a4\ud2b8\ud558\uba74\uc11c \uac1c\uc120\ud574\ub098\uac00\ub824\uba74 \uc2e4\uc804 \uacbd\ud5d8\uc774 \uaf64 \ud544\uc694\ud558\uac70\ub4e0\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc704\uc5d0\uc11c \uc18c\uac1c\ud55c \ud074\ub9b0\ub514, \uc704\uce59, \uc660\uc9c0, \ud734\ucf54\ub4dc\ubc14\uc774\uc624 \ubaa8\ub450 \uc6d0\ud3ec\uc778\ud2b8\uc758 \uc2dc\ub2c8\uc5b4 \ub9c8\ucf00\ud130\uc640 \ud568\uaed8 KPI\ub97c \uc124\uacc4\ud558\uace0 \uc2e4\ud589\ud55c \uc0ac\ub840\uc608\uc694. \uc774\ub4e4 \ube0c\ub79c\ub4dc\ucc98\ub7fc \uc6b0\ub9ac \ube44\uc988\ub2c8\uc2a4\uc5d0 \ub9de\ub294 KPI\ub97c \ud568\uaed8 \uc7a1\uc544\uc904 \ub9c8\ucf00\ud130\uac00 \ud544\uc694\ud558\ub2e4\uba74, \uc6d0\ud3ec\uc778\ud2b8\ub97c \ud65c\uc6a9\ud574\ubcf4\uc138\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc544\ub798 \ubc84\ud2bc\uc744 \ud074\ub9ad\ud574\uc11c \uc6b0\ub9ac \ud300\uc774 \uc9c0\uae08 \uc5b4\ub5a4 \uc0c1\ud669\uc778\uc9c0 \uac04\ub2e8\ud788 \uacf5\uc720\ud574 \uc8fc\uc138\uc694. \uc6d0\ud3ec\uc778\ud2b8 \ub9e4\uce6d AI\uac00 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uacbd\ud5d8\uc774 \uc788\ub294 \ub9c8\ucf00\ud130\ub97c \ubc14\ub85c \ucd94\ucc9c\ud574 \ub4dc\ub9b4\uac8c\uc694!<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc6d0\ud3ec\uc778\ud2b8\ub97c \ud1b5\ud574 \uc131\uacfc\ub97c \ub9cc\ub4e0 \ube0c\ub79c\ub4dc \uc0ac\ub840\uac00 \ub354 \uad81\uae08\ud558\ub2e4\uba74 \uc0ac\ub840\uc9d1\uc744 \ucc38\uace0\ud574 \ubcf4\uc138\uc694!<\/p>\n\n\n\n<p class=\"has-text-align-left has-large-font-size wp-block-paragraph\"><a href=\"https:\/\/featpaper.com\/l\/VSI47lrt\" target=\"_blank\" rel=\"noopener\"><strong>[\uc6d0\ud3ec\uc778\ud2b8 \ud611\uc5c5 \uc131\uacf5 \uc0ac\ub840\uc9d1 \ubcf4\ub7ec\uac00\uae30]<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI\ub97c \uc5b4\ub5bb\uac8c \uc124\uacc4\ud574\uc57c \ud560\uae4c\uc694? CTR, CPC, CPA, ROAS \ub4f1 \ud575\uc2ec \uc9c0\ud45c \uc815\ub9ac\ubd80\ud130 \ud37c\ub110\ubcc4 KPI \uc124\uacc4 \ubc29\ubc95, \uc6d0\ud3ec\uc778\ud2b8 \uc2e4\uc804 \uc0ac\ub840\uae4c\uc9c0 \ud55c\ubc88\uc5d0 \uc815\ub9ac\ud588\uc5b4\uc694.<\/p>\n","protected":false},"author":19,"featured_media":7189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[825,798,812,826,824,827,829,828],"class_list":["post-7188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-ctr-cpc-cpa","tag-kpi-","tag-roas-","tag-826","tag--kpi-","tag---kpi","tag---kpi-","tag-828","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/7188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=7188"}],"version-history":[{"count":2,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/7188\/revisions"}],"predecessor-version":[{"id":7196,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/7188\/revisions\/7196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/7189"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=7188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=7188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=7188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}