{"id":7629,"date":"2026-07-31T10:00:00","date_gmt":"2026-07-31T01:00:00","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=7629"},"modified":"2026-07-20T16:27:43","modified_gmt":"2026-07-20T07:27:43","slug":"ad-budget-up-no-conversion","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/insights\/ad-budget-up-no-conversion\/","title":{"rendered":"\uad11\uace0\ube44\ub97c \ub298\ub824\ub3c4 \uc804\ud658\uc774 \uc548 \uc624\ub97c \ub54c"},"content":{"rendered":"\n<h1 id=\"2026-%25ec%2583%2581%25eb%25b0%2598%25ea%25b8%25b0-%25ec%259b%2590%25ed%258f%25ac%25ec%259d%25b8%25ed%258a%25b8-%25eb%25a7%2588%25ec%25bc%2580%25ed%258c%2585-%25ed%258a%25b8%25eb%25a0%258c%25eb%2593%259c-%25eb%25a6%25ac%25ed%258f%25ac%25ed%258a%25b8-4\" class=\"wp-block-heading has-x-large-font-size\">2026 \uc0c1\ubc18\uae30 \uc6d0\ud3ec\uc778\ud2b8 \ub9c8\ucf00\ud305 \ud2b8\ub80c\ub4dc \ub9ac\ud3ec\ud2b8 #4<\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">\uad11\uace0\ube44\ub97c \uc62c\ub838\ub294\ub370 \uc804\ud658\uc774 \uadf8\ub300\ub85c\uac70\ub098 \uc624\ud788\ub824 \ub5a8\uc5b4\uc84c\ub2e4\uba74, \ubb38\uc81c\ub294 \uc608\uc0b0\uc758 \ud06c\uae30\uac00 \uc544\ub2c8\ub77c <strong>\uad11\uace0 \ubc14\uae65\uc5d0\uc11c \uc804\ud658\uc774 \uc0c8\uace0 \uc788\uc744<\/strong> \uac00\ub2a5\uc131\uc774 \ud070 \ud3b8\uc774\uc5d0\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc608\uc0b0\uc744 \ub354 \ud0dc\uc6b0\uba74 \uc804\ud658\ub3c4 \ube44\ub840\ud574\uc11c \ub298 \uac70\ub77c\uace0 \uc0dd\uac01\ud558\uae30 \uc27d\uc9c0\ub9cc, \uce21\uc815\uc774 \uc5b4\uae0b\ub098 \uc788\uac70\ub098 \ud074\ub9ad \uc774\ud6c4\uc758 \ub3d9\uc120\uc774 \ub9c9\ud600 \uc788\uc73c\uba74 \ub3c8\uc744 \ub354 \ubd80\uc5b4\ub3c4 \uadf8 \uad6c\uba4d\uc73c\ub85c \ube60\uc838\ub098\uac00 \ubc84\ub9ac\uac70\ub4e0\uc694. \uadf8\ub798\uc11c \uc99d\uc561\uc744 \uace0\ubbfc\ud558\ub294 \ub300\ud45c\ub2d8\uc77c\uc218\ub85d \uba3c\uc800 \ubcfc \uacf3\uc740 \uad11\uace0 \uc138\ud2b8\uac00 \uc544\ub2c8\ub77c <strong>\uc804\ud658\uc774 \uc0c8\ub294 \uc9c0\uc810<\/strong>\uc774\uc8e0.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \uace0\ubbfc\uc740 \uc18c\uc7ac \ubc14\ub85c \ub2e4\uc74c, <strong>\ub450 \ubc88\uc9f8\ub85c \ub9ce\uc558\uc8e0<\/strong>. \uc0c1\ubc18\uae30\uc5d0 \ub9e4\ucd9c\uacfc \uc804\ud658, \uad11\uace0 \ud6a8\uc728\uc744 \ub04c\uc5b4\uc62c\ub9ac\uace0 \uc2f6\ub2e4\ub294 \uc2e0\uccad\uc774 <strong>70.5%<\/strong>\uc5d0 \uc774\ub974\ub800\uac70\ub4e0\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8\ub798\uc11c \uad11\uace0\ube44\ub97c \ub298\ub824\ub3c4 \uc804\ud658\uc774 \uc548 \ubd99\ub294 \uc9c4\uc9dc \uc774\uc720\uac00 \ubb54\uc9c0, \uc0c8\ub294 \uad6c\uba4d\uc744 \uc5b4\ub5a4 \uc21c\uc11c\ub85c \ub9c9\uc544\uc57c \ud558\ub294\uc9c0 \uc9c0\uae08\ubd80\ud130 \ud558\ub098\uc529 \uc9da\uc5b4\ubcfc\uac8c\uc694!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1612\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-0-scaled.png\" alt=\"\uad11\uace0\ube44\ub97c \ub298\ub824\ub3c4 \uc804\ud658\uc774 \uc548 \uc624\ub97c \ub54c\" class=\"wp-image-7622\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-0-scaled.png 2560w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-0-300x189.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-0-1024x645.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-0-768x484.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-0-1536x967.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-0-2048x1289.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"%25ec%2598%2588%25ec%2582%25b0%25eb%25b3%25b4%25eb%258b%25a4-%25eb%25a8%25bc%25ec%25a0%2580-%25eb%25b3%25bc-%25ea%25b3%25b3-%25ec%25a0%2584%25ed%2599%2598%25ec%259d%25b4-%25ec%2583%2588%25eb%258a%2594-%25ec%25a7%2580%25ec%25a0%2590\" class=\"wp-block-heading\" style=\"font-size:32px\">\uc608\uc0b0\ubcf4\ub2e4 \uba3c\uc800 \ubcfc \uacf3, \uc804\ud658\uc774 \uc0c8\ub294 \uc9c0\uc810<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8\ub7f0\ub370 \uc774\ub4e4\uc774 \uc0ac\ub78c\uc744 \uad6c\ud55c \uc5c5\ubb34\ub97c \ubcf4\uba74 \ubc29\ud5a5\uc774 \uc870\uae08 \ub2e4\ub974\uac8c \uc77d\ud788\uc8e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uba54\ud0c0\uc640 \uc778\uc2a4\ud0c0\uadf8\ub7a8 \uad11\uace0 \uc6b4\uc601\uc744 \ub9e1\uae38 \uc0ac\ub78c\uc744 \ucc3e\ub294 \uc694\uccad\uc774 \uc2e0\uccad\uc11c\uc758 <strong>53.0%<\/strong>\uc5d0\uc11c \ub098\uc654\uace0, \ud2b8\ub798\ud0b9\uacfc GA4, \ud53d\uc140 \uc138\ud305\uc744 \ubd10 \ub2ec\ub77c\ub294 \uc694\uccad\ub3c4 <strong>12.8%<\/strong>\uc5d0\uc11c \ub098\uc654\uac70\ub4e0\uc694. \uad11\uace0\ube44\ub97c \ub354 \uc368 \uc904 \uc0ac\ub78c\uc774 \uc544\ub2c8\ub77c, <strong>\uc9c0\uae08 \uc4f0\ub294 \uad11\uace0\ube44\uac00 \uc5b4\ub514\uc11c \uc0c8\ub294\uc9c0 \uc77d\uc5b4 \uc904 \uc0ac\ub78c<\/strong>\uc744 \ucc3e\uace0 \uc788\uc5c8\ub2e4\ub294 \ub73b\uc774\uc8e0.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5ec\uae30\uc11c \uc9da\uc5b4\uc57c \ud560 \uac74 \uc804\ud658\uc774 \uc548 \ub098\uc628\ub2e4\ub294 \ub9d0\uc758 \uc2e4\uc81c \uc758\ubbf8\uc608\uc694. \ub300\ubd80\ubd84\uc740 \uad11\uace0\uac00 \ub178\ucd9c\uc744 \ubabb \ub9cc\ub4e4\uc5b4\uc11c\uac00 \uc544\ub2c8\ub77c, \ub178\ucd9c\uacfc \ud074\ub9ad\uae4c\uc9c0\ub294 \uc624\ub294\ub370 <strong>\uadf8\ub2e4\uc74c \ub2e8\uacc4\uc5d0\uc11c \uc0c8\uace0 \uc788\ub294 \uc0c1\ud0dc<\/strong>\ub97c \uc804\ud658\uc774 \uc548 \ub41c\ub2e4\uace0 \ud45c\ud604\ud558\uac70\ub4e0\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8\ub798\uc11c \uc608\uc0b0\uc744 \ub450 \ubc30\ub85c \uc62c\ub9ac\ub294 \uac83\ubcf4\ub2e4, \uc9c0\uae08 \uc608\uc0b0\uc774 \uc5b4\ub290 \ub2e8\uacc4\uc5d0\uc11c \ube60\uc838\ub098\uac00\ub294\uc9c0 \ud55c \uacf3\uc744 \ucc3e\ub294 \uac8c <strong>\uc804\ud658\uc744 \uac00\ub974\ub294 \uacb0\uc815\uc801 \ucc28\uc774<\/strong>\uac00 \ub418\uc8e0.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"%25ec%25a0%2584%25ed%2599%2598%25ec%259d%25b4-%25ec%2583%2588%25eb%258a%2594-3%25ea%25b0%2580%25ec%25a7%2580-%25ec%25a7%2580%25ec%25a0%2590\" class=\"wp-block-heading\" style=\"font-size:32px\">\uc804\ud658\uc774 \uc0c8\ub294 3\uac00\uc9c0 \uc9c0\uc810<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1612\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-1-scaled.png\" alt=\"\uad11\uace0\ube44\ub97c \ub298\ub824\ub3c4 \uc804\ud658\uc774 \uc548 \uc624\ub97c \ub54c\" class=\"wp-image-7623\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-1-scaled.png 2560w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-1-300x189.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-1-1024x645.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-1-768x484.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-1-1536x967.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-1-2048x1289.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uad11\uace0\ube44\ub97c \ub298\ub824\ub3c4 \uc804\ud658\uc774 \uc548 \ubd99\uc744 \ub54c, \ub300\uac1c \uc774 \uc138 \uacf3 \uc911 \ud558\ub098\uc5d0\uc11c \uc0c8\uace0 \uc788\uc8e0.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"1-%25ec%2596%25b4%25ea%25b8%258b%25eb%2582%2598-%25ec%259e%2588%25eb%258a%2594-%25ec%25a0%2584%25ed%2599%2598-%25ec%25b8%25a1%25ec%25a0%2595\" class=\"wp-block-heading\" style=\"font-size:28px\">1. \uc5b4\uae0b\ub098 \uc788\ub294 \uc804\ud658 \uce21\uc815<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1612\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-2-scaled.png\" alt=\"\uad11\uace0\ube44\ub97c \ub298\ub824\ub3c4 \uc804\ud658\uc774 \uc548 \uc624\ub97c \ub54c\" class=\"wp-image-7624\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-2-scaled.png 2560w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-2-300x189.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-2-1024x645.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-2-768x484.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-2-1536x967.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-2-2048x1289.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc804\ud658\uc774 \uc548 \ub098\uc628\ub2e4\uace0 \ub290\ub07c\uae30 \uc804\uc5d0, \uc804\ud658\uc774 \uc81c\ub300\ub85c \uc7a1\ud788\uace0 \uc788\ub294\uc9c0\ubd80\ud130 \ud655\uc778\ud574 \ubcf4\uba74 \uc88b\uc544\uc694. \uba54\ud0c0 \ud53d\uc140\ub9cc \uac78\uace0 \uc804\ud658 API\ub97c \ubd99\uc774\uc9c0 \uc54a\uc73c\uba74 iOS \ucfe0\ud0a4 \ucc28\ub2e8 \ub54c\ubb38\uc5d0 \uc2e4\uc81c \uc804\ud658\uc758 \uc0c1\ub2f9 \ubd80\ubd84\uc774 \ub204\ub77d\ub418\ub294\ub370, \uc774\ub7ec\uba74 \uba54\ud0c0 AI\uac00 <strong>\ubc18\ucabd\uc9dc\ub9ac \ub370\uc774\ud130\ub85c \ucd5c\uc801\ud654<\/strong>\ub97c \ud558\ub2c8\uae4c \uad11\uace0\ube44\ub97c \ub298\ub824\ub3c4 \uc5c9\ub6b1\ud55c \uc0ac\ub78c\uc5d0\uac8c \ub178\ucd9c\uc774 \ubab0\ub9ac\uae30\ub3c4 \ud558\uac70\ub4e0\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uce21\uc815\uc774 \uc5b4\uae0b\ub098\uba74 \uc131\uacfc\uac00 \ub098\ube60 \ubcf4\uc774\ub294 \uac8c \uc544\ub2c8\ub77c, <strong>\uc2e4\uc81c\ub85c \ub098\ube60\uc9c0\ub294 \uc148<\/strong>\uc774\uc8e0.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\ud53d\uc140\uacfc \uc804\ud658 API, GA4\uac00 \uc5b4\ub5bb\uac8c \ub9de\ubb3c\ub824\uc11c \uc804\ud658\uc744 \uacb0\uc815\ud558\ub294\uc9c0\ub294 <a href=\"https:\/\/1point.kr\/blog\/insights\/meta-ads-roas-5-factors\/\"><strong>[\uba54\ud0c0 ROAS\ub97c \uacb0\uc815\ud558\ub294 5\uac00\uc9c0 \uc694\uc778]<\/strong><\/a>\uc5d0\uc11c \uc790\uc138\ud788 \ub2e4\ub918\uc5b4\uc694.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"2-%25eb%25a7%2589%25ed%2598%2580-%25ec%259e%2588%25eb%258a%2594-%25ed%2581%25b4%25eb%25a6%25ad-%25ec%259d%25b4%25ed%259b%2584-%25eb%258f%2599%25ec%2584%25a0\" class=\"wp-block-heading\" style=\"font-size:28px\">2. \ub9c9\ud600 \uc788\ub294 \ud074\ub9ad \uc774\ud6c4 \ub3d9\uc120<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uad11\uace0\ub294 \ud074\ub9ad\uae4c\uc9c0\ub9cc \ucc45\uc784\uc9c0\uace0, \uc804\ud658\uc740 \ub79c\ub529 \ud398\uc774\uc9c0\uc640 \uadf8 \ub4a4 \ub3d9\uc120\uc5d0\uc11c \uc77c\uc5b4\ub098\uc694. \ud074\ub9ad\uc740 \uafb8\uc900\ud788 \uc624\ub294\ub370 \uad6c\ub9e4\ub098 \ubb38\uc758\ub85c \uc548 \uc774\uc5b4\uc9c4\ub2e4\uba74 <strong>\uad11\uace0\uac00 \uc544\ub2c8\ub77c \uadf8 \uc774\ud6c4 \ud654\uba74\uc774 \ubb38\uc81c<\/strong>\uc77c \uac00\ub2a5\uc131\uc774 \ub192\uac70\ub4e0\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub85c\ub529\uc774 \ub290\ub9ac\uac70\ub098, \uad11\uace0\uc5d0\uc11c \ubcf8 \uba54\uc2dc\uc9c0\uc640 \ub79c\ub529\uc758 \uccab \ud654\uba74\uc774 \uc5b4\uae0b\ub098\uac70\ub098, \uacb0\uc81c\uae4c\uc9c0 \ub2e8\uacc4\uac00 \ub108\ubb34 \ub9ce\uc73c\uba74 \uc5ec\uae30\uc11c \uc0ac\ub78c\uc774 \ube60\uc838\ub098\uac00\uae30\ub3c4 \ud558\uace0\uc694. \uc774 \uad6c\uac04\uc740 \uad11\uace0\ube44\ub97c \uc544\ubb34\ub9ac \ub298\ub824\ub3c4 \uac1c\uc120\ub418\uc9c0 \uc54a\uc544\uc11c, <strong>\uc99d\uc561 \uc804\uc5d0 \uba3c\uc800 \ub9c9\uc544 \ub450\ub294 \uac8c \uc88b\uc740 \uc9c0\uc810<\/strong>\uc774\uc8e0.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"3-%25ea%25b3%2584%25ec%2586%258d-%25eb%25a6%25ac%25ec%2585%258b%25eb%2590%2598%25eb%258a%2594-%25ed%2583%2580%25ea%25b2%259f%25ea%25b3%25bc-%25ed%2595%2599%25ec%258a%25b5\" class=\"wp-block-heading\" style=\"font-size:28px\">3. \uacc4\uc18d \ub9ac\uc14b\ub418\ub294 \ud0c0\uac9f\uacfc \ud559\uc2b5<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc804\ud658\uc774 \uc548 \ub098\uc62c \ub54c \uc608\uc0b0\uc744 \ud55c \ubc88\uc5d0 \ud06c\uac8c \uc62c\ub9ac\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc740\ub370, \uc774\uac8c <strong>\uc624\ud788\ub824 \ud559\uc2b5\uc744 \ucc98\uc74c\uc73c\ub85c \ub418\ub3cc\ub9b4 \uc218\ub3c4<\/strong> \uc788\uc8e0. \uba54\ud0c0\ub294 \uad11\uace0 \uc138\ud2b8\uac00 \uc77c\uc815\ud55c \uc804\ud658 \ub370\uc774\ud130\ub97c \uc313\uc544\uc57c \ucd5c\uc801\ud654\uac00 \uc548\uc815\ub418\ub294\ub370, \uc608\uc0b0\uc744 \uae09\ud558\uac8c \uc62c\ub9ac\uba74 \uc774 \ud559\uc2b5 \ub2e8\uacc4\uac00 \ub2e4\uc2dc \uc2dc\uc791\ub418\uac70\ub4e0\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud0c0\uac9f\uc744 \uc790\uc8fc \uac08\uc544\uc5ce\ub294 \uac83\ub3c4 \uac19\uc740 \uacb0\uacfc\ub97c \ub0b3\uc8e0. \uacb0\uad6d \uacc4\uc815\uc774 \ud55c \ubc88\ub3c4 \uc81c\ub300\ub85c \ud559\uc2b5\uc744 \ub9c8\uce58\uc9c0 \ubabb\ud55c \ucc44 <strong>\uad11\uace0\ube44\ub9cc \ud0dc\uc6b0\ub294 \uc0c1\ud0dc<\/strong>\uac00 \ub418\ub294 \uac70\uc8e0.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc608\uc0b0\uc744 \uc62c\ub838\ub294\ub370 \uc624\ud788\ub824 \ud6a8\uc728\uc774 \ub5a8\uc5b4\uc9c4 \uacbd\ud5d8\uc774 \uc788\ub2e4\uba74 <a href=\"https:\/\/1point.kr\/blog\/insights\/meta-ads-budget-roas-drop\/\"><strong>[\uc608\uc0b0 \uc62c\ub838\ub294\ub370 ROAS\uac00 \ub5a8\uc5b4\uc9c0\ub294 \uc774\uc720]<\/strong><\/a>\ub97c \ud568\uaed8 \ubcf4\uc2dc\uba74 \uc6d0\uc778\uc774 \ub354 \uc120\uba85\ud574\uc838\uc694.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"%25ec%2583%2588%25eb%258a%2594-%25ea%25b5%25ac%25eb%25a9%258d%25eb%25b6%2580%25ed%2584%25b0-%25eb%25a7%2589%25eb%258a%2594-4%25eb%258b%25a8%25ea%25b3%2584\" class=\"wp-block-heading\" style=\"font-size:32px\">\uc0c8\ub294 \uad6c\uba4d\ubd80\ud130 \ub9c9\ub294 4\ub2e8\uacc4<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1612\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-3-scaled.png\" alt=\"\uad11\uace0\ube44\ub97c \ub298\ub824\ub3c4 \uc804\ud658\uc774 \uc548 \uc624\ub97c \ub54c\" class=\"wp-image-7625\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-3-scaled.png 2560w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-3-300x189.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-3-1024x645.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-3-768x484.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-3-1536x967.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-3-2048x1289.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc138 \uc9c0\uc810\uc744 \uc54c\uc558\ub2e4\uba74, \uc774\uc81c \uc21c\uc11c\ub300\ub85c \ub9c9\uc744 \ucc28\ub840\uc608\uc694. \uc5ec\uae30\uc11c \uc911\uc694\ud55c \uac74 \uc190\ub300\ub294 \uc21c\uc11c\uc778\ub370, \uc544\ubb34 \ub370\ub098 \uba3c\uc800 \uac74\ub4dc\ub9ac\uba74 \ubb34\uc5c7\uc774 \ud6a8\uacfc\uc600\ub294\uc9c0 \ub4a4\uc11e\uc5ec\uc11c \uacb0\uad6d \uac10\uc73c\ub85c \ub3cc\uc544\uac00\uac8c \ub418\uac70\ub4e0\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc544\ub798 \ub124 \ub2e8\uacc4\ub97c \uc704\uc5d0\uc11c\ubd80\ud130 \ubc1f\uc73c\uba74 <strong>\uad11\uace0 \uacc4\uc815\uc744 \uc2e4\uc81c\ub85c \uc190\ubcf4\ub294 \uc21c\uc11c<\/strong>\uac00 \uc7a1\ud788\uc8e0. \uc99d\uc561\uc740 \uc774 \ub124 \ub2e8\uacc4\ub97c \ub2e4 \uc9c0\ub098\uc628 \ub2e4\uc74c\uc5d0 \uc640\uc57c \ud0dc\uc6b4 \ub3c8\uc774 \uc804\ud658\uc73c\ub85c \ub0a8\ub294 \ud3b8\uc774\uc5d0\uc694.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"1%25eb%258b%25a8%25ea%25b3%2584-%25ec%2583%2588%25eb%258a%2594-%25ec%25a7%2580%25ec%25a0%2590-%25ec%2588%25ab%25ec%259e%2590%25eb%25a1%259c-%25ed%258a%25b9%25ec%25a0%2595%25ed%2595%2598%25ea%25b8%25b0\" class=\"wp-block-heading\" style=\"font-size:28px\">1\ub2e8\uacc4 : \uc0c8\ub294 \uc9c0\uc810 \uc22b\uc790\ub85c \ud2b9\uc815\ud558\uae30<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uac00\uc7a5 \uba3c\uc800 \ud560 \uc77c\uc740 \ubb54\uac00\ub97c \uace0\uce58\ub294 \uac8c \uc544\ub2c8\ub77c, <strong>\uc9c0\uae08 \uad11\uace0\uac00 \uc5b4\ub290 \ub2e8\uacc4\uc5d0\uc11c \ub9c9\ud600 \uc788\ub294\uc9c0\ub97c \uc22b\uc790\ub85c \ud2b9\uc815\ud558\ub294 \uac83<\/strong>\uc774\uc8e0. \ubcd1\ubaa9 \uc704\uce58\ub97c \ubaa8\ub978 \ucc44 \uc190\ub300\uba74 \uba40\uca61\ud55c \uacf3\uc744 \uace0\uce58\uace0 \uc815\uc791 \uc0c8\ub294 \uacf3\uc740 \uadf8\ub300\ub85c \ub450\uac8c \ub418\uac70\ub4e0\uc694.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ubb34\uc5c7\uc744<\/strong>: \ub178\ucd9c \u2192 \ud074\ub9ad \u2192 \ub79c\ub529 \ub3c4\ucc29 \u2192 \uacb0\uc81c\uae4c\uc9c0 \ub2e8\uacc4\ubcc4 \uc22b\uc790\ub97c \ud55c \uc904\ub85c \ub298\uc5b4\ub193\uace0, \uc5b4\ub290 \uad6c\uac04\uc5d0\uc11c \uc0ac\ub78c\uc774 \uae09\uaca9\ud788 \ube60\uc9c0\ub294\uc9c0 \uc0b4\ud3b4\ubcf4\uba74 \uc88b\uc544\uc694.<\/li>\n\n\n\n<li><strong>\uc5b4\ub5bb\uac8c<\/strong>: \ud074\ub9ad\ub960(CTR), \ubc29\ubb38 \ub300\ube44 \uad6c\ub9e4(\uc804\ud658\uc728), \uad6c\ub9e4\ub2f9 \ube44\uc6a9(CPA)\uc744 \uad11\uace0 \uad00\ub9ac\uc790\uc640 GA4\uc5d0\uc11c \uac01\uac01 \ubf51\uc544 \ub098\ub780\ud788 \ub193\uc544 \ubcf4\uc138\uc694.<\/li>\n\n\n\n<li><strong>\ubcd1\ubaa9\uc774 \uc81c\ub300\ub85c \uc7a1\ud614\ub294\uc9c0 \ud310\ub2e8\ud558\ub294 \uae30\uc900<\/strong>: \ud074\ub9ad \uc790\uccb4\uac00 \uc57d\ud558\uba74 <strong>\uc18c\uc7ac\ub098 \ud0c0\uae43 \ubb38\uc81c<\/strong>\uace0, \ud074\ub9ad\uc740 \uc624\ub294\ub370 \uc804\ud658\uc774 \uc548 \ubd99\uc73c\uba74 <strong>\ud074\ub9ad \uc774\ud6c4 \ub3d9\uc120\uc774\ub098 \uce21\uc815 \ubb38\uc81c<\/strong>\ub85c \uc6d0\uc778\uc774 \uc644\uc804\ud788 \ub2ec\ub77c\uc838\uc694.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uc608\ub97c \ub4e4\uc5b4 \ud074\ub9ad\uc740 \ud558\ub8e8 300\uac74\uc529 \uc624\ub294\ub370 \uacb0\uc81c\uac00 \ub450\uc138 \uac74\uc5d0 \uadf8\uce5c\ub2e4\uba74, \uc18c\uc7ac\ub97c \ub354 \ubc14\uafc0 \uac8c \uc544\ub2c8\ub77c \ub79c\ub529\ubd80\ud130 \uacb0\uc81c\uae4c\uc9c0\ub97c \uc758\uc2ec\ud558\ub294 \uac8c \uc21c\uc11c\uc608\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5b4\ub5a4 \uc9c0\ud45c\ub97c \uc5b4\ub5a4 \uc21c\uc11c\ub85c \ubd10\uc57c \ubcd1\ubaa9\uc774 \ub4dc\ub7ec\ub098\ub294\uc9c0\ub294 <a href=\"https:\/\/1point.kr\/blog\/insights\/performance-marketing-kpi\/\"><strong>[\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 KPI]<\/strong><\/a>\uc5d0\uc11c \ub2e8\uacc4\ubcc4\ub85c \uc815\ub9ac\ud574 \ub450\uc5c8\uc5b4\uc694.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"2%25eb%258b%25a8%25ea%25b3%2584-%25ec%25b8%25a1%25ec%25a0%2595-%25ec%25a0%2595%25ed%2595%25a9%25ec%2584%25b1-%25eb%25a7%259e%25ec%25b6%2594%25ea%25b8%25b0\" class=\"wp-block-heading\" style=\"font-size:28px\">2\ub2e8\uacc4 : \uce21\uc815 \uc815\ud569\uc131 \ub9de\ucd94\uae30<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\ubcd1\ubaa9 \uc704\uce58\uac00 \uc7a1\ud614\ub2e4\uba74, \uadf8\ub2e4\uc74c\uc740 <strong>\uc22b\uc790 \uc790\uccb4\uac00 \ubbff\uc744 \ub9cc\ud55c\uc9c0<\/strong>\ub97c \ud655\uc778\ud560 \ucc28\ub840\uc608\uc694. \uce21\uc815\uc774 \uc5b4\uae0b\ub098 \uc788\uc73c\uba74 \uc774\ud6c4\uc5d0 \ubb34\uc5c7\uc744 \uace0\uccd0\ub3c4 \uacb0\uacfc\ub97c \uc81c\ub300\ub85c \uc77d\uc744 \uc218 \uc5c6\uc5b4\uc11c, \uac00\uc7a5 \uba3c\uc800 \ubc14\ub85c\uc7a1\uc544 \ub450\uba74 \uc88b\uc740 \ud1a0\ub300\uac70\ub4e0\uc694.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ubb34\uc5c7\uc744<\/strong>: \uba54\ud0c0 \ud53d\uc140, \uc804\ud658 API, GA4 \uc774 \uc138 \uac00\uc9c0\uac00 \uac19\uc740 \uc804\ud658\uc744 \uac19\uc740 \uae30\uc900\uc73c\ub85c \uc7a1\uace0 \uc788\ub294\uc9c0 \uc810\uac80\ud558\ub294 \uac8c \uc88b\uc544\uc694.<\/li>\n\n\n\n<li><strong>\uc5b4\ub5bb\uac8c<\/strong>: \ud53d\uc140\ub9cc \uac78\ub824 \uc788\ub2e4\uba74 \uc804\ud658 API\ub97c \ud568\uaed8 \ubd99\uc5ec iOS \ucfe0\ud0a4 \ucc28\ub2e8\uc73c\ub85c \ub204\ub77d\ub418\ub294 \uc804\ud658\uc744 \ubcf4\uc644\ud558\uace0, \uc774\ubca4\ud2b8\uac00 \uc911\ubcf5\uc73c\ub85c \uc7a1\ud788\uc9c0 \uc54a\ub294\uc9c0\ub3c4 \ud655\uc778\ud574 \ubcf4\uba74 \uc88b\uc544\uc694.<\/li>\n\n\n\n<li><strong>\uce21\uc815\uc774 \ubbff\uc744 \ub9cc\ud55c\uc9c0 \ud310\ub2e8\ud558\ub294 \uae30\uc900<\/strong>: \uad11\uace0 \uad00\ub9ac\uc790\uc5d0 \ucc0d\ud78c \uc804\ud658 \uc218\uc640 \uc2e4\uc81c \uc8fc\ubb38\u00b7\ubb38\uc758 \uc218\ub97c \ub098\ub780\ud788 \ub193\uc558\uc744 \ub54c \ucc28\uc774\uac00 <strong>20~30% \uc774\uc0c1 \ubc8c\uc5b4\uc9c0\uba74<\/strong> \uce21\uc815\ubd80\ud130 \uc190\ubcf4\ub294 \uac8c \uc88b\ub2e4\ub294 \uc2e0\ud638\uc608\uc694.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uad00\ub9ac\uc790\uc5d0\ub294 \uc804\ud658\uc774 50\uac74\uc778\ub370 \uc2e4\uc81c \uacb0\uc81c\uac00 35\uac74\uc774\ub77c\uba74, \uadf8 15\uac74\uc758 \uac04\uadf9\uc774 \uba54\ud0c0 AI\uc5d0\uac8c\ub294 \uc798\ubabb\ub41c \ud559\uc2b5 \uc2e0\ud638\ub85c \ub4e4\uc5b4\uac00\uace0 \uc788\ub294 \uc148\uc774\uc8e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ud53d\uc140\uacfc \uc804\ud658 API, GA4\uac00 \uc5b4\ub5bb\uac8c \ub9de\ubb3c\ub9ac\ub294\uc9c0\ub294 \uc55e\uc11c \ub9c1\ud06c\ud55c ROAS \uc694\uc778 \uae00\uc5d0\uc11c \ub354 \uae4a\uac8c \ub2e4\ub918\uc73c\ub2c8 \ud568\uaed8 \ubcf4\uba74 \ub3c4\uc6c0\uc774 \ub420 \uac70\uc608\uc694.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"3%25eb%258b%25a8%25ea%25b3%2584-%25ed%2581%25b4%25eb%25a6%25ad-%25ec%259d%25b4%25ed%259b%2584-%25eb%258f%2599%25ec%2584%25a0-%25eb%25a7%2589%25ea%25b8%25b0\" class=\"wp-block-heading\" style=\"font-size:28px\">3\ub2e8\uacc4 : \ud074\ub9ad \uc774\ud6c4 \ub3d9\uc120 \ub9c9\uae30<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uce21\uc815\uc774 \uc815\ud655\ud574\uc84c\ub2e4\uba74, \uc774\uc81c <strong>\ud074\ub9ad\ud55c \uc0ac\ub78c\uc774 \uacb0\uc81c\uae4c\uc9c0 \uac00\ub294 \uae38\uc5d0 \ub6ab\ub9b0 \uad6c\uba4d<\/strong>\uc744 \ub9c9\uc744 \ucc28\ub840\uc608\uc694. \uad11\uace0\ub294 \ud074\ub9ad\uae4c\uc9c0\ub9cc \ub370\ub824\ub2e4\uc8fc\uace0, \uc804\ud658\uc740 \uc774 \uad6c\uac04\uc5d0\uc11c \uc77c\uc5b4\ub098\uae30 \ub54c\ubb38\uc5d0 \uc5ec\uae30\uac00 \ub9c9\ud600 \uc788\uc73c\uba74 \uc99d\uc561\uc740 \uadf8\ub300\ub85c \ub0ad\ube44\uac00 \ub418\uc8e0.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ubb34\uc5c7\uc744<\/strong>: \ub79c\ub529 \ub85c\ub529 \uc18d\ub3c4, \uad11\uace0\uc640 \ub79c\ub529\uc758 \uba54\uc2dc\uc9c0 \uc77c\uce58, \uacb0\uc81c\uae4c\uc9c0\uc758 \ub2e8\uacc4 \uc218 \uc138 \uac00\uc9c0\ub97c \uc810\uac80\ud574 \ubcf4\uba74 \uc88b\uc544\uc694.<\/li>\n\n\n\n<li><strong>\uc5b4\ub5bb\uac8c<\/strong>: \ubaa8\ubc14\uc77c\uc5d0\uc11c \ub79c\ub529\uc774 \ub728\ub294 \uc2dc\uac04\uc744 \uc7ac \ubcf4\uace0, \uad11\uace0\uc5d0\uc11c \ubcf8 \ubb38\uad6c\uc640 \ub79c\ub529 \uccab \ud654\uba74\uc758 \ubb38\uad6c\uac00 \uac19\uc740 \uc57d\uc18d\uc744 \ud558\ub294\uc9c0 \ub9de\ucdb0 \ubcf4\uace0, \uc7a5\ubc14\uad6c\ub2c8\ubd80\ud130 \uacb0\uc81c \uc644\ub8cc\uae4c\uc9c0 \uba87 \ubc88\uc744 \ub20c\ub7ec\uc57c \ud558\ub294\uc9c0 \uc138\uc5b4 \ubcf4\uba74 \uc88b\uc544\uc694.<\/li>\n\n\n\n<li><strong>\ub3d9\uc120\uc774 \ub6ab\ub824 \uc788\ub294\uc9c0 \ud310\ub2e8\ud558\ub294 \uae30\uc900<\/strong>: \ub85c\ub529\uc774 <strong>3\ucd08\ub97c \ub118\uae30\uac70\ub098<\/strong>, \uad11\uace0\ub294 \ud560\uc778\uc744 \ub9d0\ud558\ub294\ub370 \ub79c\ub529 \uccab \ud654\uba74\uc5d4 \ud560\uc778\uc774 \uc548 \ubcf4\uc774\uac70\ub098, \uacb0\uc81c\uae4c\uc9c0 <strong>\ub2e4\uc12f \ub2e8\uacc4\ub97c \ub118\uae30\uba74<\/strong> \uc0ac\ub78c\uc774 \ube60\uc838\ub098\uac00\ub294 \uc9c0\uc810\uc77c \uac00\ub2a5\uc131\uc774 \ud074 \uc218 \uc788\uc8e0.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\uad11\uace0\uc5d0\uc11c \uccab \uad6c\ub9e4 \ud560\uc778\uc744 \ub0b4\uc138\uc6e0\ub294\ub370 \ub79c\ub529 \uc0c1\ub2e8\uc774 \ube0c\ub79c\ub4dc \uc18c\uac1c\ub85c \uc2dc\uc791\ud558\uba74, \ud074\ub9ad\ud55c \uc0ac\ub78c\uc740 \uc790\uae30\uac00 \ubcf8 \uad11\uace0\uc640 \ub2e4\ub978 \ud398\uc774\uc9c0\ub77c\uace0 \ub290\ub07c\uace0 \uc774\ud0c8\ud558\uae30 \uc26c\uc6b4 \ud3b8\uc774\uace0\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \uad6c\uac04\uc744 \ub2e4 \ub9c9\uc558\ub294\ub370\ub3c4 \ud55c \uac74\ub2f9 \ube44\uc6a9\uc774 \ub192\ub2e4\uba74, \uc804\ud658 \ud558\ub098\ub97c \ub9cc\ub4dc\ub294 \ube44\uc6a9 \uad6c\uc870 \uc790\uccb4\ub97c \ub2e4\uc2dc \uc9dc\ub294 <a href=\"https:\/\/1point.kr\/blog\/insights\/cpa-marketing-structure\/\"><strong>[CPA \uad6c\uc870 \uc124\uacc4]<\/strong><\/a>\uac00 \ub2e4\uc74c \uc21c\uc11c\uc608\uc694.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"4%25eb%258b%25a8%25ea%25b3%2584-%25ed%2595%2599%25ec%258a%25b5-%25ec%25a7%2580%25ed%2582%25a4%25eb%25a9%25b0-%25ed%2595%2598%25eb%2582%2598%25ec%2594%25a9-%25ea%25b2%2580%25ec%25a6%259d%25ed%2595%2598%25ea%25b8%25b0\" class=\"wp-block-heading\" style=\"font-size:28px\">4\ub2e8\uacc4 : \ud559\uc2b5 \uc9c0\ud0a4\uba70 \ud558\ub098\uc529 \uac80\uc99d\ud558\uae30<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\uc55e\uc758 \uc138 \uac00\uc9c0\ub97c \uace0\uce60 \ub54c \uc9c0\ucf1c\uc57c \ud560 \uc6d0\uce59\uc774 \ud558\ub098 \uc788\uc5b4\uc694. <strong>\ud55c \ubc88\uc5d0 \ud558\ub098\uc529\ub9cc \ubc14\uafb8\uace0, \uba54\ud0c0\uc758 \ud559\uc2b5\uc744 \ud754\ub4e4\uc9c0 \uc54a\ub294 \uac83<\/strong>\uc774\uc8e0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uce21\uc815\uacfc \ub3d9\uc120\uc744 \ud55c\uaebc\ubc88\uc5d0 \uc190\ub300\uba74 \ubb34\uc5c7\uc774 \ud6a8\uacfc\uc600\ub294\uc9c0 \uc54c \uc218 \uc5c6\uac8c \ub418\uace0, \uc608\uc0b0\uc744 \uae09\ud558\uac8c \uc62c\ub9ac\uba74 \uadf8\ub3d9\uc548 \uc313\uc778 \ud559\uc2b5\uc774 \ucc98\uc74c\uc73c\ub85c \ub418\ub3cc\uc544\uac00\uac70\ub4e0\uc694.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\ubb34\uc5c7\uc744<\/strong>: \ud55c \ubc88\uc5d0 \ud55c \uac00\uc9c0 \ubcc0\uc218\ub9cc \ubc14\uafb8\uace0, \uc99d\uc561\uc740 \ud3ed\uc774 \uc544\ub2c8\ub77c \uc18d\ub3c4\ub85c \uad00\ub9ac\ud558\uba74 \uc88b\uc544\uc694.<\/li>\n\n\n\n<li><strong>\uc5b4\ub5bb\uac8c<\/strong>: \uc0c8\ub294 \uc9c0\uc810 \ud558\ub098\ub97c \uace0\uce5c \ub4a4 <strong>3~4\uc77c<\/strong>\uc740 \uc9c0\ucf1c\ubcf4\uba70 \uc804\ud658 \ub2e8\uac00\uac00 \uc720\uc9c0\ub418\ub294\uc9c0 \ud655\uc778\ud558\uace0, \ub118\uc5b4\uac08 \ub54c\ub9cc \ub2e4\uc74c \uc9c0\uc810\uc744 \uc190\ub300 \ubcf4\uc138\uc694. \uc99d\uc561\ub3c4 <strong>\ud55c \ubc88\uc5d0 20% \uc774\ub0b4<\/strong>\ub85c \uc7a1\uace0, \ud0c0\uae43\uc740 \uc131\uacfc\uac00 \uc548\uc815\ub420 \ub54c\uae4c\uc9c0 \uc790\uc8fc \uac08\uc544\uc5ce\uc9c0 \uc54a\ub294 \ud3b8\uc774 \uc548\uc804\ud558\uace0\uc694.<\/li>\n\n\n\n<li><strong>\uace0\uce5c \ud6a8\uacfc\uac00 \uc9c4\uc9dc\uc778\uc9c0 \ud310\ub2e8\ud558\ub294 \uae30\uc900<\/strong>: \ud558\ub098\ub97c \uace0\uce5c \ub4a4 \uc804\ud658 \ub2e8\uac00\uac00 \uba70\uce60\uac04 \uc720\uc9c0\ub418\uac70\ub098 \ub0ae\uc544\uc9c0\uba74 \ud6a8\uacfc\uac00 \uc788\uc5c8\ub2e4\ub294 \ub73b\uc774\uace0, \ud754\ub4e4\ub9ac\uba74 \uc6d0\ub798\ub300\ub85c \ub418\ub3cc\ub9b0 \ub4a4 \ub2e4\ub978 \uc9c0\uc810\uc73c\ub85c \ub118\uc5b4\uac00\uba74 \ub3fc\uc694.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774\ub807\uac8c \uad6c\uba4d\uc744 \ud558\ub098\uc529 \ub9c9\uc73c\uba74\uc11c \ud6a8\uc728\uc744 \ub04c\uc5b4\uc62c\ub9ac\ub294 \ubc29\ubc95\uc740 <a href=\"https:\/\/1point.kr\/blog\/insights\/roas-improvement\/\"><strong>[ROAS \uac1c\uc120\ud558\ub294 \ubc95]<\/strong><\/a>\uc5d0\uc11c \ub2e8\uacc4\ubcc4\ub85c \ud655\uc778\ud560 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc5ec\uae30\uae4c\uc9c0 \uc21c\uc11c\ub300\ub85c \ubc1f\uc73c\uba74 \uadf8\uc81c\uc57c <strong>\uc99d\uc561\uc774 \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c0\uae30 \uc2dc\uc791<\/strong>\ud558\uc8e0.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"%25ec%25a0%2584%25ed%2599%2598%25ec%259d%2584-%25ea%25b0%2580%25eb%25a5%25b4%25eb%258a%2594-%25ea%25b1%25b4-%25ea%25b4%2591%25ea%25b3%25a0%25eb%25b9%2584%25ea%25b0%2580-%25ec%2595%2584%25eb%258b%2588%25eb%259d%25bc-%25ec%2583%2588%25eb%258a%2594-%25ea%25b5%25ac%25eb%25a9%258d\" class=\"wp-block-heading\" style=\"font-size:32px\">\uc804\ud658\uc744 \uac00\ub974\ub294 \uac74 \uad11\uace0\ube44\uac00 \uc544\ub2c8\ub77c \uc0c8\ub294 \uad6c\uba4d<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1612\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-4-scaled.png\" alt=\"\uad11\uace0\ube44\ub97c \ub298\ub824\ub3c4 \uc804\ud658\uc774 \uc548 \uc624\ub97c \ub54c\" class=\"wp-image-7626\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-4-scaled.png 2560w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-4-300x189.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-4-1024x645.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-4-768x484.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-4-1536x967.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2026\/07\/a4_adspend-4-2048x1289.png 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc815\ub9ac\ud558\uba74 \uad11\uace0\ube44\ub97c \ub298\ub824\ub3c4 \uc804\ud658\uc774 \uc548 \ubd99\ub294 \uac74 <strong>\uc608\uc0b0\uc774 \uc801\uc5b4\uc11c\uac00 \uc544\ub2c8\ub77c<\/strong>, \uce21\uc815\uc774\ub098 \ub3d9\uc120, \ud559\uc2b5 \uc5b4\ub518\uac00\uc5d0\uc11c \uc0c8\uace0 \uc788\uc5b4\uc11c\uc778 \uacbd\uc6b0\uac00 \ub9ce\uc8e0. \uc804\ud658\uc774 \uc81c\ub300\ub85c \uc7a1\ud788\ub294\uc9c0 \ud655\uc778\ud558\uace0, \ud074\ub9ad \uc774\ud6c4 \ub3d9\uc120\uc744 \ub9c9\uace0, \ud559\uc2b5\uc744 \ub9ac\uc14b\uc2dc\ud0a4\uc9c0 \uc54a\ub294 \uc21c\uc11c\ub9cc \uc9c0\ucf1c\ub3c4 \uac19\uc740 \uad11\uace0\ube44\ub85c <strong>\uc804\ud658\uc774 \ub208\uc5d0 \ub744\uac8c \ub2ec\ub77c\uc9c8 \uc218 \uc788\uace0\uc694.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uadf8\ub798\uc11c \uad11\uace0\ub97c \ub354 \ud0dc\uc6b0\uae30 \uc804\uc5d0 \uc0c8\ub294 \uad6c\uba4d\ubd80\ud130 \ucc3e\ub294 \uac8c \uba3c\uc800\uc778 \ud3b8\uc774\uc5d0\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\uc774 \uc9c4\ub2e8\uc774 \uc65c \uc911\uc694\ud55c\uc9c0\ub294 <a href=\"https:\/\/1point.kr\/blog\/business-insights\/why-marketing-not-working\/\"><strong>[\ub9c8\ucf00\ud305\uc774 \uc548 \ub418\ub294 \uc9c4\uc9dc \uc774\uc720]<\/strong><\/a>\uc5d0\uc11c\ub3c4 \uac19\uc740 \ub9e5\ub77d\uc73c\ub85c \uc9da\uace0 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\ub2e4\ub9cc \uc5b4\ub514\uc11c \uc0c8\ub294\uc9c0 \uc77d\uc5b4 \ub0b4\ub294 \uc77c\uc740 <strong>\uad11\uace0\ub97c \ucf1c\uace0 \ub044\ub294 \uac83\uacfc\ub294 \ub2e4\ub978 \uc601\uc5ed<\/strong>\uc774\uc5d0\uc694. \uacc4\uc815 \uc804\uccb4\ub97c \ub193\uace0 \uce21\uc815\uacfc \ub3d9\uc120, \ud559\uc2b5 \ub2e8\uacc4\ub97c \ud55c\ub208\uc5d0 \uc9c4\ub2e8\ud558\ub824\uba74 \uc5ec\ub7ec \ube0c\ub79c\ub4dc\uc758 \uacc4\uc815\uc744 \ub4e4\uc5ec\ub2e4\ubcf8 \uac10\uac01\uc774 \ud544\uc694\ud558\uac70\ub4e0\uc694.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uc798\ubabb\ub41c \uc99d\uc561 \ud55c \ubc88\uc774 \uba70\uce60\uce58 \uad11\uace0\ube44\ub97c \uadf8\ub300\ub85c \ud0dc\uc6b8 \uc218\ub3c4 \uc788\uc73c\ub2c8, \uc9c0\uae08 \uacc4\uc815\uc774 \uc5b4\ub514\uc11c \uc0c8\ub294\uc9c0 \ubd10 \uc904 \uc0ac\ub78c\uc774 \uc5c6\ub2e4\uba74 \uc9c4\ub2e8\ubd80\ud130 \ub9e1\uaca8 \ubcf4\ub294 \uac83\ub3c4 \ubc29\ubc95\uc774\uc5d0\uc694.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/1point.kr\/\"><strong>[\uc6d0\ud3ec\uc778\ud2b8]<\/strong><\/a>\uc5d0\uc11c \uacc4\uc815 \uc9c4\ub2e8 \uacbd\ud5d8\uc774 \uc313\uc778 \ud0d1\ud2f0\uc5b4 \ub9c8\ucf00\ud130\uc5d0\uac8c \ud30c\ud2b8\ud0c0\uc784\uc73c\ub85c \uacc4\uc815\uc744 \ud55c \ubc88 \ud6d1\uc5b4\ubcf4\uac8c \ud558\uba74, \uc720\uc785\uc744 \ub354 \ub298\ub9ac\uc9c0 \uc54a\uace0\ub3c4 <strong>\uc0c8\ub294 \uad6c\uba4d\uc744 \ub9c9\uc544 \uc804\ud658\uc728\uacfc \ub9e4\ucd9c\uc744 \ud568\uaed8 \ub04c\uc5b4\uc62c\ub9b4 \uc218 \uc788\uc744 \uac70\uc608\uc694!<\/strong><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 id=\"%25ea%25b4%2591%25ea%25b3%25a0%25eb%25b9%2584%25eb%25a5%25bc-%25ec%2596%25bc%25eb%25a7%2588%25eb%2582%2598-%25ec%2598%25ac%25eb%25a0%25a4%25ec%2595%25bc-%25ec%25a0%2584%25ed%2599%2598%25ec%259d%25b4-%25eb%258a%2598%25ec%2596%25b4%25eb%2582%2598%25eb%2582%2598%25ec%259a%2594\" class=\"wp-block-heading\" style=\"font-size:22px;font-weight:700\"><strong>\uad11\uace0\ube44\ub97c \uc5bc\ub9c8\ub098 \uc62c\ub824\uc57c \uc804\ud658\uc774 \ub298\uc5b4\ub098\ub098\uc694?<\/strong><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-size:18px\">\n<p class=\"wp-block-paragraph\">\uc99d\uc561\uc758 \ud3ed\ubcf4\ub2e4 \uc18d\ub3c4\uac00 \ub354 \uc911\uc694\ud574\uc694. \ud55c \ubc88\uc5d0 \ud06c\uac8c \uc62c\ub9ac\uba74 \ud559\uc2b5\uc774 \ub9ac\uc14b\ub3fc\uc11c \uc624\ud788\ub824 \ud6a8\uc728\uc774 \ub5a8\uc5b4\uc9c8 \uc218 \uc788\uac70\ub4e0\uc694. \uc131\uacfc\uac00 \uc548\uc815\uc801\uc73c\ub85c \ub098\uc624\ub294 \uad11\uace0 \uc138\ud2b8\ub77c\uba74 \uba70\uce60 \uac04\uaca9\uc744 \ub450\uace0 \uc870\uae08\uc529 \uc62c\ub9ac\uba74\uc11c \uc804\ud658 \ub2e8\uac00\uac00 \uc720\uc9c0\ub418\ub294\uc9c0 \ud655\uc778\ud558\ub294 \ud3b8\uc774 \uc548\uc804\ud574\uc694. \ubb34\uc5c7\ubcf4\ub2e4 \uc55e\uc5d0\uc11c \uc9da\uc740 \uce21\uc815\uacfc \ub3d9\uc120\uc774 \uba3c\uc800 \uc815\ub9ac\ub3fc \uc788\uc5b4\uc57c \uc99d\uc561\uc774 \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc838\uc694.<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 id=\"%25ec%25a0%2584%25ed%2599%2598%25ec%259d%25b4-%25ec%2595%2588-%25ec%259e%25a1%25ed%259e%2588%25eb%258a%2594%25eb%258d%25b0-%25ed%2594%25bd%25ec%2585%2580-%25eb%25ac%25b8%25ec%25a0%259c%25ec%259d%25b8%25ec%25a7%2580-%25ec%2596%25b4%25eb%2596%25bb%25ea%25b2%258c-%25ec%2595%2584%25eb%2582%2598%25ec%259a%2594\" class=\"wp-block-heading\" style=\"font-size:22px;font-weight:700\"><strong>\uc804\ud658\uc774 \uc548 \uc7a1\ud788\ub294\ub370 \ud53d\uc140 \ubb38\uc81c\uc778\uc9c0 \uc5b4\ub5bb\uac8c \uc544\ub098\uc694?<\/strong><\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\" style=\"font-size:18px\">\n<p class=\"wp-block-paragraph\">\uad11\uace0 \uad00\ub9ac\uc790\uc5d0 \ucc0d\ud788\ub294 \uc804\ud658 \uc218\uc640 \uc2e4\uc81c \uc8fc\ubb38\uc774\ub098 \ubb38\uc758 \uc218\uac00 \ud06c\uac8c \ucc28\uc774 \ub09c\ub2e4\uba74 \uce21\uc815 \ucabd\uc744 \uc758\uc2ec\ud574 \ubcfc \ub9cc\ud574\uc694. \ud53d\uc140\ub9cc \uac78\ub824 \uc788\uace0 \uc804\ud658 API\uac00 \ube60\uc838 \uc788\uc73c\uba74 \uc774 \ucc28\uc774\uac00 \ud2b9\ud788 \ucee4\uc9c0\uac70\ub4e0\uc694. GA4\ub098 \uacb0\uc81c \ub370\uc774\ud130 \uac19\uc740 \ub2e4\ub978 \uc18c\uc2a4\uc640 \uc22b\uc790\ub97c \ub098\ub780\ud788 \ub193\uace0 \ube44\uad50\ud574 \ubcf4\uba74 \uc5b4\ub290 \ub2e8\uacc4\uc5d0\uc11c \uc5b4\uae0b\ub098\ub294\uc9c0 \ub300\ub7b5 \ubcf4\uc5ec\uc694.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\uad11\uace0\ube44\ub97c \ub298\ub824\ub3c4 \uc804\ud658\uc774 \uc548 \uc624\ub974\ub294 \uac74 \uc608\uc0b0 \ud06c\uae30\uac00 \uc544\ub2c8\ub77c \uad11\uace0 \ubc14\uae65\uc5d0\uc11c \uc804\ud658\uc774 \uc0c8\uace0 \uc788\uc5b4\uc11c\uc778 \uacbd\uc6b0\uac00 \ucee4\uc694. \uc99d\uc561 \uc804\uc5d0 \uba3c\uc800 \uc810\uac80\ud574\uc57c \ud560 \uc804\ud658 \ub204\uc218 \uc9c0\uc810\uc744 \uc21c\uc11c\ub300\ub85c \uc815\ub9ac\ud588\uc5b4\uc694.<\/p>\n","protected":false},"author":19,"featured_media":7644,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[1005,463,82,1000,1001,1003,639,1004,873,629,1002,70],"class_list":["post-7629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","tag-cpa","tag-roas","tag-82","tag-1000","tag-1001","tag-1003","tag-639","tag-1004","tag-873","tag-629","tag-1002","tag-70","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/7629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=7629"}],"version-history":[{"count":4,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/7629\/revisions"}],"predecessor-version":[{"id":7662,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/7629\/revisions\/7662"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/7644"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=7629"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=7629"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=7629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}