{"id":854,"date":"2023-07-14T11:35:13","date_gmt":"2023-07-14T02:35:13","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=854"},"modified":"2025-05-15T10:14:25","modified_gmt":"2025-05-15T01:14:25","slug":"performance-marketing","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/insights\/performance-marketing\/","title":{"rendered":"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5 : \ub3c8 \uc4f0\uae30 \uc804 \uc54c\uc544\uc57c \ud560 3\uac00\uc9c0"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong>\uac19\uc740 \ube44\uc6a9\uc744 \uc9c0\ubd88\ud558\ub354\ub77c\ub3c4 \uc9c4\uc131 \uace0\uac1d\uc744 \ubaa8\uc73c\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ud558\uace0 \uc2f6\ub2e4\uba74<\/strong>, \ub2e4\uc74c\uc758 3\uac00\uc9c0\ub97c \uc77d\uace0 \uc55e\uc73c\ub85c\uc758 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305  \uc804\ub7b5\uc5d0 \uc801\uc6a9\ud574 \ubcf4\uc2dc\uae38 \uad8c\ud574\ub4dc\ub9bd\ub2c8\ub2e4. <\/p>\n\n\n<h2 class=\"simpletoc-title\">\uc21c\uc11c<\/h2>\n<ul class=\"simpletoc-list\">\n<li><a href=\"#1-%EB%82%A8%EB%93%A4-%EB%8B%A4-%ED%95%98%EB%8A%94-%EB%A7%A4%EC%B2%B4-%EC%95%84%EB%8B%88%EB%A9%B4-%EC%83%88%EB%A1%9C%EC%9A%B4-%EB%A7%A4%EC%B2%B4\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5 1. \ub0a8\ub4e4 \ub2e4 \ud558\ub294 \ub9e4\uccb4, \uc544\ub2c8\uba74 \uc0c8\ub85c\uc6b4 \ub9e4\uccb4?<\/a>\n\n\n<ul><li>\n<a href=\"#%25eb%2582%25a8%25eb%2593%25a4-%25eb%258b%25a4-%25ed%2595%2598%25eb%258a%2594-%25eb%258c%2580%25ed%2598%2595-%25ea%25b4%2591%25ea%25b3%25a0-%25eb%25a7%25a4%25ec%25b2%25b4-%25eb%25a7%2590%25ea%25b3%25a0%25eb%258a%2594-%25ec%2597%2586%25ec%259d%2584%25ea%25b9%258c%25ec%259a%2594\">\ub0a8\ub4e4 \ub2e4 \ud558\ub294 \ub300\ud615 \uad11\uace0 \ub9e4\uccb4 \ub9d0\uace0\ub294 \uc5c6\uc744\uae4c\uc694?<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#2-%EC%9A%B0%EB%A6%AC%EC%97%90%EA%B2%8C-%EC%A0%81%ED%95%A9%ED%95%9C-%EA%B4%91%EA%B3%A0-%EB%A7%A4%EC%B2%B4-%EC%A0%9C%EB%8C%80%EB%A1%9C-%ED%8C%90%EB%8B%A8%ED%95%98%EA%B8%B0\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5 2. \uc6b0\ub9ac\uc5d0\uac8c \uc801\ud569\ud55c \uad11\uace0 \ub9e4\uccb4, \uc81c\ub300\ub85c \ud310\ub2e8\ud558\uae30<\/a>\n\n\n<ul><li>\n<a href=\"#%25ea%25b7%25b8%25eb%25a0%2587%25eb%258b%25a4%25eb%25a9%25b4-%25ec%2595%259e%25ec%259c%25bc%25eb%25a1%259c%25ec%259d%2598-%25ec%2598%2588%25ec%2582%25b0-%25eb%25b9%2584%25ec%25a4%2591%25ec%259d%2580-%25ec%2596%25b4%25eb%2596%25bb%25ea%25b2%258c-%25eb%2590%2598%25ec%2596%25b4%25ec%2595%25bc-%25ed%2595%25a0%25ea%25b9%258c\">\uadf8\ub807\ub2e4\uba74 \uc55e\uc73c\ub85c\uc758 \uc608\uc0b0 \ube44\uc911\uc740 \uc5b4\ub5bb\uac8c \ub418\uc5b4\uc57c \ud560\uae4c\uc694?<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#3-kpi%EB%A5%BC-%EB%8B%AC%EC%84%B1%ED%95%98%EA%B8%B0-%EC%9C%84%ED%95%9C-%EC%BA%A0%ED%8E%98%EC%9D%B8-%EB%AA%A9%ED%91%9C-%EC%84%A4%EC%A0%95%ED%95%98%EA%B8%B0\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5 3. KPI\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \ucea0\ud398\uc778 \ubaa9\ud45c \uc124\uc815\ud558\uae30<\/a>\n\n\n<ul><li>\n<a href=\"#%25ec%258b%25a4%25ec%25a0%259c-%25ec%2582%25ac%25eb%25a1%2580\">\uc2e4\uc81c \uc0ac\ub840<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#%EB%A7%88%EC%B9%98%EB%A9%B0\">\ub9c8\uce58\uba70<\/a>\n<\/li><\/ul>\n\n\n<p class=\"has-base-color has-text-color\">\uc548\ub155\ud558\uc138\uc694,&nbsp;<strong>\uc6d0\ud3ec\uc778\ud2b8 \ub9c8\ucf00\ud130\ub85c \ud65c\ub3d9\ud558\uace0 \uc788\ub294 \ub808\ube44<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\uc800\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774\ub77c\ub294 \uc6a9\uc5b4\uac00 \uac13 \ub5a0\uc624\ub974\ub358 \uc2dc\uae30\ubd80\ud130 \uc9c0\uae08\uae4c\uc9c0 7\ub144\uc9f8 \ub9c8\ucf00\ud130\ub85c \uc77c\ud558\uba74\uc11c, \ube44\uc988\ub2c8\uc2a4\uc758 \uc131\uc7a5\uc744 \uc704\ud55c \uc561\uc158\uc774\ub77c\uba74 \uac00\ub9ac\uc9c0 \uc54a\uace0 \ub3c4\uc804\ud558\uace0 \uc788\uc2b5\ub2c8\ub2e4. \uc624\ub298\uc740 \uadf8\uc911\uc5d0\uc11c\ub3c4 \uc11c\ube44\uc2a4\uc758 \uaddc\ubaa8\uc640 \ubb34\uad00\ud558\uac8c \uaf2d \uc54c\uc544\uac00\uc57c \ud560 \ub9c8\ucf00\ud305\uc758 \uae30\ubcf8\uc778 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud574\uc11c \ub9d0\ud558\uace0\uc790 \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-accent-color has-text-color\"><strong>\uc774\ub7f0 \ubd84\ub4e4\uc774\ub77c\uba74 \uaf2d \uc77d\uc5b4\ubcf4\uc138\uc694<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc5d0 \ub300\ud574 \uc54c\uace0 \uc2f6\uc740 \ub300\ud45c\uc790<\/em><\/li>\n\n\n\n<li><em>\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774 \ucc98\uc74c\uc778 \uc2e4\ubb34\uc790<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"has-base-color has-text-color\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774\ub780 \uac04\ub2e8\ud788 \ub9d0\ud574 \uc131\uacfc \uce21\uc815\uc774 \uac00\ub2a5\ud55c \ub514\uc9c0\ud138 \ub9e4\uccb4\uc5d0 \uc720\ub8cc \uad11\uace0\ub97c \ud0dc\uc6b0\ub294 \uac83\uc785\ub2c8\ub2e4. \uadf8\ub7f0\ub370 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740\u00a0<strong>\uc5b4\ub5bb\uac8c \uc2dc\uc791\ud558\uace0, \uc131\uacfc\ub97c \ubd84\uc11d\ud558\uace0, \ud6a8\uc728\uc744 \uac1c\uc120<\/strong>\ud560 \uc218 \uc788\uc744\uae4c\uc694?<\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\uc774 \uae00\uc740 \ub9c8\ucf00\ud305 \uc2e4\ubb34\uc790\ub294 \ubb3c\ub860\uc774\uace0, \ub9c8\ucf00\ud305 \uc2e4\ubb34\ub97c \ud558\uc9c0 \uc54a\ub354\ub77c\ub3c4 \ud55c \ube44\uc988\ub2c8\uc2a4\uc758 \uc758\uc0ac\uacb0\uc815\uad8c\uc790\ub77c\uba74 \ubc18\ub4dc\uc2dc \uc54c\uace0 \uc788\uc5b4\uc57c \ud560 \ub0b4\uc6a9\uc744 \ub2f4\uc558\uc2b5\ub2c8\ub2e4.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"1-%EB%82%A8%EB%93%A4-%EB%8B%A4-%ED%95%98%EB%8A%94-%EB%A7%A4%EC%B2%B4-%EC%95%84%EB%8B%88%EB%A9%B4-%EC%83%88%EB%A1%9C%EC%9A%B4-%EB%A7%A4%EC%B2%B4\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5 1. \ub0a8\ub4e4 \ub2e4 \ud558\ub294 \ub9e4\uccb4, \uc544\ub2c8\uba74 \uc0c8\ub85c\uc6b4 \ub9e4\uccb4?<\/h2>\n\n\n\n<p class=\"has-base-color has-text-color\">\ud37c\ud3ec\uba3c\uc2a4\ub97c \ud558\uae30 \uc704\ud574\uc11c\ub294 \uc6b0\uc120 \uc5b4\ub290 \ub9e4\uccb4\uc5d0 \uad11\uace0\ud560\uc9c0 \uacb0\uc815\ud574\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\uad6d\ub0b4 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uac00\uc7a5 \ub9ce\uc774 \ud65c\uc6a9\ub418\ub294 \ub9e4\uccb4\ub85c\ub294 \uba54\ud0c0(\ud398\uc774\uc2a4\ubd81 &amp; \uc778\uc2a4\ud0c0\uadf8\ub7a8), \uad6c\uae00, \ub124\uc774\ubc84, \uce74\uce74\uc624\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ube44\uc988\ub2c8\uc2a4\uc758 \ud0c0\uae43\uc5d0 \ub530\ub77c \ud2b8\uc704\ud130, \ud2f1\ud1a1 \ub4f1\uc758 \ub9e4\uccb4\ub3c4 \uc0ac\uc6a9\ub429\ub2c8\ub2e4.<strong>&nbsp;\uc6b0\ub9ac \ube44\uc988\ub2c8\uc2a4\ub97c \uc5b4\ub5a4 \ub9e4\uccb4\uc5d0 \uad11\uace0\ud574\uc57c \ud560\uc9c0 \uacb0\uc815\ud558\uc9c0 \ubabb\ud588\ub2e4\uba74<\/strong>, \ud639\uc740 \uc9c0\uae08 \ubaa8\ub450\uac00 \uc88b\ub2e4\ub294 \uc778\uc2a4\ud0c0\uadf8\ub7a8 \uad11\uace0\ub9cc \uc2e4\uc2dc\ud558\uace0 \uc788\uc9c0\ub9cc&nbsp;<strong>\uc6b0\ub9ac\uc5d0\uac8c \uc801\ud569\ud55c \ub9e4\uccb4\uc778\uc9c0 \ud655\uc2e0\uc774 \uc5c6\ub2e4\uba74<\/strong>&nbsp;\uc774\ub807\uac8c \uc811\uadfc\ud574 \ubcf4\uc138\uc694.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color\"><em><strong>Step1. \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc758 \uc7a0\uc7ac\uace0\uac1d\uc774 \ubaa8\uc5ec \uc788\ub294 \ucc44\ub110\uc744 \ud0d0\uc0c9\ud558\uace0 \uc2dc\ub3c4\ud560 \ub9e4\uccb4\ub97c<\/strong><br><strong>\ub9ac\uc2a4\ud2b8\uc5c5 \ud558\uc138\uc694.<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\"><em><strong>Step2. \uac01 \ub9e4\uccb4\uc5d0 \uc77c\uc815 \ube44\uc728\ub85c \uc608\uc0b0\uc744 \ub098\ub204\uc5b4 \uac19\uc740 \uae30\uac04\uc5d0 \ud14c\uc2a4\ud2b8 \uc6b4\uc601\uc744<\/strong><br><strong>\uc9c4\ud589\ud558\uc138\uc694.<\/strong><\/em><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\"><strong>\ucc98\uc74c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc2dc\ub3c4\ud55c\ub2e4\uba74 \uba54\ud0c0, \uad6c\uae00 \uc560\uc988\ubd80\ud130 \uc2dc\uc791\ud574 \ubcf4\uc138\uc694.<\/strong>&nbsp;\ub300\ubd80\ubd84\uc758 \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \uc774 \uad11\uace0\ub9e4\uccb4\ub97c \ud65c\uc6a9\ud558\ub294 \uac83\uc740 \uadf8\ub9cc\ud07c \uace0\ub3c4\ud654\ub41c \ud0c0\uae30\ud305\uacfc \uc54c\uace0\ub9ac\uc998\uc744 \ud1b5\ud574 \uc6b0\uc218\ud55c \uc131\uacfc\ub97c \uac00\uc838\uc640 \uc8fc\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc989 \uc131\uacfc\uac00 \uac80\uc99d\ub41c \ub9e4\uccb4\uc774\uc8e0. \ub610\ud55c \uc804 \uc138\uacc4 \uc778\uad6c\uc758 \ub300\ub2e4\uc218\uac00 \uc0ac\uc6a9\ud558\ub294 \ub300\ud615 \uc11c\ube44\uc2a4\uc774\uae30\uc5d0, \uc544\uc8fc \ud2b9\uc218\ud558\uace0 \uc881\uc740 \ud0c0\uac9f\uce35\uc774 \uc544\ub2c8\ub77c\uba74 \uc5b4\ub5a4 \uc7a0\uc7ac\uace0\uac1d\uc774\ub4e0 \uba54\ud0c0 \ub610\ub294 \uad6c\uae00\uc758 \uad11\uace0\uc9c0\uba74\uc744 \ud1b5\ud574 \ucda9\ubd84\ud788 \ub3c4\ub2ec\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ubb3c\ub860 \uc1fc\ud551\/\uc5ec\ud589 \uc5c5\uc885 \ub4f1&nbsp;<strong>\uac80\uc0c9\uc744 \ud1b5\ud55c \ub9e4\ucd9c \ube44\uc911\uc774 \ud070 \uc11c\ube44\uc2a4\ub77c\uba74 \ub300\ud45c \ub9e4\uccb4\uc5d0\ub294 \ub124\uc774\ubc84, \uad6c\uae00 \uac80\uc0c9 \uad11\uace0\uac00 \ud3ec\ud568<\/strong>\ub420 \uc218\ub3c4 \uc788\uc744 \uac70\uc608\uc694.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/1-3-1024x576.png\" alt=\"\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5 : \ub3c8 \uc4f0\uae30 \uc804 \uc54c\uc544\uc57c \ud560 3\uac00\uc9c0\" class=\"wp-image-857\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/1-3-1024x576.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/1-3-300x169.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/1-3-768x432.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/1-3-1536x864.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/1-3.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"%25eb%2582%25a8%25eb%2593%25a4-%25eb%258b%25a4-%25ed%2595%2598%25eb%258a%2594-%25eb%258c%2580%25ed%2598%2595-%25ea%25b4%2591%25ea%25b3%25a0-%25eb%25a7%25a4%25ec%25b2%25b4-%25eb%25a7%2590%25ea%25b3%25a0%25eb%258a%2594-%25ec%2597%2586%25ec%259d%2584%25ea%25b9%258c%25ec%259a%2594\" class=\"wp-block-heading\">\ub0a8\ub4e4 \ub2e4 \ud558\ub294 \ub300\ud615 \uad11\uace0 \ub9e4\uccb4 \ub9d0\uace0\ub294 \uc5c6\uc744\uae4c\uc694?<\/h3>\n\n\n\n<p class=\"has-base-color has-text-color\">\ub124, \uc788\uc2b5\ub2c8\ub2e4. \uc20f\ud3fc \uc601\uc0c1\uc5d0 \uac15\uc810\uc774 \uc788\ub2e4\uba74 \ud2f1\ud1a1, \ubc08(meme)\uacfc \ub4dc\ub9bd, \ub355\uc9c8 \uad00\ub828\uc774\ub77c\uba74 \ud2b8\uc704\ud130, \ub300\ud559\uc0dd \ud0c0\uae43 \uc11c\ube44\uc2a4\ub77c\uba74 \uc5d0\ube0c\ub9ac\ud0c0\uc784, \uc9c1\uc7a5\uc778\uc774 \ud0c0\uac9f\uc774\ub77c\uba74 \ube14\ub77c\uc778\ub4dc \uc571, \uc790\uc601\uc5c5\uc790\uac00 \ubaa8\uc5ec\uc788\ub294 \ub124\uc774\ubc84 \uce74\ud398 \ub4f1 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uac00 \ud0c0\uae43\ud558\ub294 \ubc14\uc640 \uacb0\uc774 \ub9de\ub294 \ub9e4\uccb4\uac00 \uc788\ub2e4\uba74 \uc608\uc0b0\uc758 \uc791\uc740 \ube44\uc911\uc744 \ud560\uc560\ud558\uc5ec \uac80\uc99d\ud574 \ubcf4\uc138\uc694. 10~100\ub9cc \uc6d0 \uc218\uc900\uc758 \uc18c\uc561\uc73c\ub85c 2\uc8fc \uc815\ub3c4\ub9cc \uc9c4\ud589\ud574 \ubcf4\uc544\ub3c4 \uc774 \ub9e4\uccb4\uac00 \uc88b\uc740\uc9c0 \uc544\ub2cc\uc9c0\ub294 \ud310\uac00\ub984\uc774 \ub0a9\ub2c8\ub2e4. \ub2e8,&nbsp;<strong>\ub9e4\uccb4\ub9c8\ub2e4 \uc131\uaca9\uc774 \ub2e4\ub974\uae30 \ub54c\ubb38\uc5d0 \uac01 \ub9e4\uccb4\uc758 \uacb0\uc5d0 \ub9de\ub294 \uc18c\uc7ac\ub97c \uae30\ud68d\ud558\uc5ec \uc9d1\ud589\ud574 \ubcf8 \ud6c4 \uc131\uacfc\ub97c \ud310\ub2e8&nbsp;<\/strong>\ud558\uc154\uc57c \ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\ud558\uc9c0\ub9cc \uae30\uc874\uc5d0 \uc54c\ub358 \ub9e4\uccb4\uac00 \uc544\ub2cc \uc2e0\uaddc \ub9e4\uccb4\uc5d0 \ub2f5\uc774 \uc788\uc744 \uac70\ub77c\ub294 \ub9c9\uc5f0\ud55c \ud658\uc0c1\uc73c\ub85c \uc774\ub7f0\uc800\ub7f0 \ub9e4\uccb4\ub97c \ub2e4 \uc2dc\ub3c4\ud558\uc9c0\ub294 \ub9c8\uc2dc\uae38 \ubc14\ub78d\ub2c8\ub2e4. \uc81c\uac00 \uc8fc\ub2c8\uc5b4 \uc2dc\uc808 \ubc14\ub85c \uadf8\ub7f0 \ud658\uc0c1\uc744 \ud488\uace0 \uc628\uac16 \ub9e4\uccb4\ub97c \ub2e4 \ucc14\ub7ec \ubcf4\uc558\ub294\ub370\uc694. \uc0c8\ub85c\uc6b4 \ub9e4\uccb4\ub294 \uad11\uace0 \uc9c0\uba74\uc758 \ub9e4\ub825\ub3c4\ub098 \ud0c0\uae43 \uc815\ubc00\uc131\uc774 \ub5a8\uc5b4\uc838 \uc131\uacfc\uac00 \uc548 \ub098\uc624\uac70\ub098 \ud5c8\uc218\ub9cc \ubd88\ub7ec \ubaa8\uc73c\uae30 \uc77c\uc464\uc600\uc2b5\ub2c8\ub2e4. \uadf8\ub807\uc9c0\ub9cc, \ub2e4\uc74c\uacfc \uac19\uc774 \ud655\uc2e4\ud55c \uc774\uc720\uac00 \uc788\ub2e4\uba74 \uc8fc\uc800\ud558\uc9c0 \ub9c8\uc2dc\uace0 \uc0c8\ub85c\uc6b4 \ub9e4\uccb4\uc5d0 \ub3c4\uc804\ud574 \ubcf4\uc138\uc694. \ubc14\ub85c&nbsp;<strong>\uc6b0\ub9ac \uc11c\ube44\uc2a4\uc758 \ud0c0\uae43 \ud398\ub974\uc18c\ub098\uac00 \ubaa8\uc5ec \uc788\ub294 \uc2e0\uaddc \ub9e4\uccb4\ub97c \ubc1c\uacac\ud558\uc5ec \uac80\uc99d\ud574\ubcf4\uace0 \uc2f6\uc744 \ub54c,<\/strong>&nbsp;\ub610\ub294&nbsp;<strong>\uae30\uc874 \ub9e4\uccb4\uc5d0\uc11c \ub3c4\ub2ec\ud560 \uc218 \uc788\ub294 \uace0\uac1d\uc5d0\uac8c \ucda9\ubd84\ud788 \ub3c4\ub2ec\ub418\uc5b4 \uc0c8\ub85c\uc6b4 \ucc44\ub110\ub85c \ud655\uc7a5\uc774 \ud544\uc694\ud560 \ub54c<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\uc694\uc57d\ud558\uba74,&nbsp;<strong>\uc2dc\uc791\uc740 \uc798 \uc54c\ub824\uc9c4 \uad11\uace0 \ub9e4\uccb4\uac00 \uac00\uc7a5 \uc131\uacf5 \ud655\ub960\uc774 \ub192\uace0 \uc548\uc804<\/strong>\ud569\ub2c8\ub2e4. \ub2e4\ub9cc \ucc98\uc74c\ubd80\ud130 \ub05d\uae4c\uc9c0 \ub0a8\ub4e4\uc774 \uc88b\ub2e4\ub294 \ub9e4\uccb4\uc5d0\ub9cc \uad00\uc131\uc801\uc73c\ub85c \ub3c8\uc744 \uc4f0\uae30\ubcf4\ub2e4\ub294,&nbsp;<strong>\uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0 \ub9de\ub294 \ub9e4\uccb4\uac00 \uc788\uc744\uc9c0 \uc2e4\uc81c\ub85c \ud14c\uc2a4\ud2b8\ub97c \ud574\ubcf4\uace0 \uac80\uc99d\ud558\ub294 \uc811\uadfc<\/strong>\uc774 \ud544\uc694\ud569\ub2c8\ub2e4. \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc740 \uc815\ub2f5\uc774 \uc5c6\uc2b5\ub2c8\ub2e4. \uc2e4\ud5d8\uc744 \ud1b5\ud55c \uac80\uc99d\ub9cc\uc774 \ub2f5\uc774 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"gb-container gb-container-801526cc\"><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"2-%EC%9A%B0%EB%A6%AC%EC%97%90%EA%B2%8C-%EC%A0%81%ED%95%A9%ED%95%9C-%EA%B4%91%EA%B3%A0-%EB%A7%A4%EC%B2%B4-%EC%A0%9C%EB%8C%80%EB%A1%9C-%ED%8C%90%EB%8B%A8%ED%95%98%EA%B8%B0\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5 2. \uc6b0\ub9ac\uc5d0\uac8c \uc801\ud569\ud55c \uad11\uace0 \ub9e4\uccb4, \uc81c\ub300\ub85c \ud310\ub2e8\ud558\uae30<\/h2>\n\n\n\n<p class=\"has-base-color has-text-color\">\uc790, \uc774\uc81c \ud14c\uc2a4\ud2b8 \uc6b4\uc601\uc744 \uc5b4\ub290 \uc815\ub3c4 \ud574\ubcf4\uc558\ub2e4\uba74&nbsp;<strong>\ub9e4\uccb4\ubcc4 \uc131\uacfc\ub97c \ubd84\uc11d<\/strong>\ud560 \ucc28\ub840\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color\"><strong><em>Step3. 2\uc8fc \uc815\ub3c4 \uacbd\uacfc \ud6c4, \ub9e4\uccb4\ubcc4 \uc131\uacfc\ub97c \ud655\uc778\ud558\uace0 \uc6b0\ub9ac\uc758 \ud0c0\uae43 \uace0\uac1d\uc744 \ub370\ub824\uc640 \uc8fc\ub294 \ub9e4\uccb4\uc5d0 \uc608\uc0b0\uc744 \uc9d1\uc911\ud558\uc138\uc694.<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc774 \ucc98\uc74c\uc774\uac70\ub098, \ub370\uc774\ud130 \ubd84\uc11d \ub9ac\uc18c\uc2a4\uac00 \uac16\ucdb0\uc9c0\uc9c0 \uc54a\uc740 \ud300\uc5d0\uc11c \uc885\uc885 \ubc1c\uacac\ub418\ub294 \uc2e4\uc218\uac00 \uc788\uc2b5\ub2c8\ub2e4. \ubc14\ub85c&nbsp;<strong>\uad11\uace0 \uc131\uacfc\ub97c \ubd84\uc11d\ud560 \ub54c \ub2e8\uc21c \uc720\uc785\uc218\uc5d0\ub9cc \uc9d1\uc911\ud558\ub294 \uc2e4\uc218<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\ub2e8\uac00\uac00 20\ub9cc \uc6d0 \uc815\ub3c4\uc778 \uc628\ub77c\uc778 \uac15\uc758\ub97c \ud310\ub9e4\ud558\ub294 \ube44\uc988\ub2c8\uc2a4\uac00 \uc788\ub2e4\uace0 \uc608\ub97c \ub4e4\uc5b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4. 1\ucc28 \ubaa9\ud45c\ub294 \ub9e4\ucd9c \uc99d\ub300\uc774\uace0, 2\ucc28 \ubaa9\ud45c\ub294 \ud68c\uc6d0\uac00\uc785 \uc218 \ud655\ubcf4\uc785\ub2c8\ub2e4. \uba54\ud0c0\uc640 \uad6c\uae00 \uc560\uc988, \uce74\uce74\uc624\uc5d0 \ub611\uac19\uc774 30%\uc758 \uc608\uc0b0\uc744 \ud560\ub2f9\ud558\uc5ec \ub514\uc2a4\ud50c\ub808\uc774 \uad11\uace0\ub97c \uc9d1\ud589\ud588\uace0, 2\uc8fc\uac04 \ud14c\uc2a4\ud2b8 \uc9d1\ud589\ud55c \uacb0\uacfc \uc544\ub798\uc640 \uac19\uc740 \uacb0\uacfc\uac00 \ub098\uc654\uc2b5\ub2c8\ub2e4. \uadf8\ub807\ub2e4\uba74 \uc55e\uc73c\ub85c \uc5b4\ub5a4 \ub9e4\uccb4\uc5d0 \uc608\uc0b0\uc744 \uc9d1\uc911\ud574\uc57c \ud560\uae4c\uc694?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"136\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/2-5-1024x136.png\" alt=\"\" class=\"wp-image-858\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/2-5-1024x136.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/2-5-300x40.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/2-5-768x102.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/2-5-1536x204.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/2-5.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-base-color has-text-color\">CPC(\ud074\ub9ad\ub2f9 \ube44\uc6a9)\uc774 1000\uc6d0\uc774 \ub118\uc5b4\uac00\ub294 \ud0c0 \ub9e4\uccb4\uc640 \ub2ec\ub9ac \uce74\uce74\uc624 \uad11\uace0\uc5d0\uc11c\ub294 200\uc6d0\uc758 \uc800\ub834\ud55c CPC\ub85c \uac19\uc740 \uae08\uc561\uc5d0\ub3c4 \uc555\ub3c4\uc801\uc778 \ud074\ub9ad\uc218\uac00 \ubc1c\uc0dd\ud588\uc2b5\ub2c8\ub2e4. &#8216;\uc5ed\uc2dc \ud55c\uad6d \uc0ac\ub78c\ud55c\ud14c\ub294 \uce74\uce74\uc624\ud1a1\uc774\uc9c0!&#8217;\ud558\uace0 \uacb0\ub860\uc744 \ub0b4\ub9ac\uba74 \ub420\uae4c\uc694?<\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\ucea0\ud398\uc778\uc758 \ubaa9\ud45c\uc5d0 \ub9de\uac8c \ud310\ub2e8\ud574\uc57c \ud569\ub2c8\ub2e4. \uac01 \ub9e4\uccb4\uc5d0\uc11c \uad11\uace0\ub97c \ud074\ub9ad\ud55c \uc0ac\ub78c\ub4e4\uc758 \ube44\uc728\uc774 \ub2e4\ub978 \uac83\ucc98\ub7fc, \uc720\uc785\ub41c \uc0ac\ub78c\ub4e4\uc774 \uc6b0\ub9ac \uc11c\ube44\uc2a4 \ub0b4\uc5d0\uc11c \uac00\uc785 \ub610\ub294 \uad6c\ub9e4\ub85c \uc804\ud658\ub418\ub294 \ube44\uc728\ub3c4 \ub9e4\uccb4\ub9c8\ub2e4 \ub2e4\ub985\ub2c8\ub2e4. \ud604\uc7ac \uc774 \ube44\uc988\ub2c8\uc2a4\uc758 1\ucc28 \ubaa9\ud45c\ub294 \ub9e4\ucd9c \uc804\ud658\uc774\ub2c8,&nbsp;<strong>\uac01 \ub9e4\uccb4\ub97c \ud1b5\ud574 \uc720\uc785\ub41c \uc2e0\uaddc\ud68c\uc6d0\ub4e4\uc758 \uac00\uc785 \ubc0f \uad6c\ub9e4 \ub370\uc774\ud130\uae4c\uc9c0 \ud30c\uc545\ud574\uc57c \uc815\ud655\ud55c \uc131\uacfc \ud310\ub2e8\uc774 \uac00\ub2a5<\/strong>\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"122\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/3-1-1024x122.png\" alt=\"\" class=\"wp-image-859\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/3-1-1024x122.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/3-1-300x36.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/3-1-768x91.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/3-1-1536x182.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/3-1.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-base-color has-text-color\">\uc704 \ud45c\ucc98\ub7fc&nbsp;<strong>\uc720\uc785 \ub2e8\uacc4\ub97c \ub118\uc5b4 \uc0ac\uc6a9\uc790\uc758 \ud589\ub3d9\uc744 \uae4a\uc219\uc774 \ub4e4\uc5ec\ub2e4 \ubcf4\uc558\ub354\ub2c8, \uacb0\uacfc\uac00 \ub2ec\ub77c\uc84c\uc2b5\ub2c8\ub2e4<\/strong>. \uad6c\uae00 \uc560\uc988\ub97c \ud1b5\ud574 \ub4e4\uc5b4\uc628 \uc0ac\ub78c\ub4e4\uc774 \uac00\uc785\uc73c\ub85c \uc804\ud658\ub418\ub294 \ube44\uc728\uc774 \uac00\uc7a5 \ub192\uc544 \uac00\uc785\ub2f9 \ube44\uc6a9\uc740 \uad6c\uae00 \uc560\uc988\uac00 \uac00\uc7a5 \uc800\ub834\ud558\uace0, \uad6c\ub9e4\ub2f9 \ub2e8\uac00\ub294 \ud398\uc774\uc2a4\ubd81(\uc778\uc2a4\ud0c0\uadf8\ub7a8)\uc774 \uac00\uc7a5 \uc800\ub834\ud558\ub124\uc694! \uce74\uce74\uc624 \ubc30\ub108 \uad11\uace0\uc5d0\uc11c\ub294 \ubbf8\ub07c \uc131 \ubb38\uad6c\ub85c \ud074\ub9ad \uc218\ub9cc \ub192\uac8c \ub098\uc624\uace0, \uc2e4\uc81c\ub85c\ub294 \uc6b0\ub9ac\uc11c\ube44\uc2a4\uc5d0 \uac00\uc785\ud560 \uc815\ub3c4\uc758 \uad00\uc2ec\uc870\ucc28 \uc5c6\ub294 \ud5c8\uc218\ub9cc \ubd88\ub7ec \ubaa8\uc740 \ubaa8\uc591\uc785\ub2c8\ub2e4. (\ubb3c\ub860 \uc774\ub294 \uc608\uc2dc\uc77c \ubfd0\uc785\ub2c8\ub2e4)<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"%25ea%25b7%25b8%25eb%25a0%2587%25eb%258b%25a4%25eb%25a9%25b4-%25ec%2595%259e%25ec%259c%25bc%25eb%25a1%259c%25ec%259d%2598-%25ec%2598%2588%25ec%2582%25b0-%25eb%25b9%2584%25ec%25a4%2591%25ec%259d%2580-%25ec%2596%25b4%25eb%2596%25bb%25ea%25b2%258c-%25eb%2590%2598%25ec%2596%25b4%25ec%2595%25bc-%25ed%2595%25a0%25ea%25b9%258c\" class=\"wp-block-heading\">\uadf8\ub807\ub2e4\uba74 \uc55e\uc73c\ub85c\uc758 \uc608\uc0b0 \ube44\uc911\uc740 \uc5b4\ub5bb\uac8c \ub418\uc5b4\uc57c \ud560\uae4c\uc694?<\/h3>\n\n\n\n<p class=\"has-base-color has-text-color\">\uc774\ubc88 \ucea0\ud398\uc778\uc758 \ubaa9\ud45c\ub294 \ub9e4\ucd9c\uc774\ub2c8, \ud398\uc774\uc2a4\ubd81 \uad11\uace0\uc5d0 \uac00\uc7a5 \uc608\uc0b0\uc744 \uc9d1\uc911\ud574\uc57c\uaca0\ub2e4\ub294 \uacb0\ub860\uc744 \ub0b4\ub9b4 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \ub2e4\ub9cc \uad6c\uae00\uc560\uc988\ub97c \ud1b5\ud574 \uc800\ub834\ud558\uac8c \ud68c\uc6d0\uac00\uc785 \uc218\ub97c \ub298\ub824\ub450\uba74 \ub098\uc911\uc5d0 \ubb38\uc790, \uc54c\ub9bc\ud1a1 \ub4f1\uc744 \ud1b5\ud574\uc11c \uad6c\ub9e4\ub97c \uc720\ub3c4\ud560 \uc218\ub3c4 \uc788\uc73c\ub2c8 \ud398\uc774\uc2a4\ubd81\uacfc \uad6c\uae00\uc744 6:4 \ub610\ub294 7:3 \ube44\uc911\uc73c\ub85c \uac00\uc838\uac00\ub294 \uac83\ub3c4 \ud569\ub9ac\uc801\uc778 \ud310\ub2e8\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\uc774\ucc98\ub7fc&nbsp;<strong>\uc804\ud658 \uc131\uacfc\ub97c \ud30c\uc545\ud558\ub824\uba74 \uad11\uace0 \ub9e4\uccb4\uc5d0\uc11c \uc790\uc0ac \uc11c\ube44\uc2a4 \ub0b4\uc758 \uc720\uc800 \ud589\ub3d9\uc744 \ud2b8\ub798\ud0b9\ud560 \uc218 \uc788\ub3c4\ub85d \uc774\ubca4\ud2b8 \uc5f0\ub3d9\uc774 \ub418\uc5b4 \uc788\uc5b4\uc57c<\/strong>&nbsp;\ud569\ub2c8\ub2e4. \ub0b4\ubd80\uc5d0\uc11c \ud2b8\ub798\ud0b9\ud560 \uc774\ubca4\ud2b8\ub97c \uc124\uacc4\ud558\uace0 \uac1c\ubc1c\uc790\uc758 \ub3c4\uc6c0\uc744 \ubc1b\uc544 \ucf54\ub4dc\ub97c \uc0bd\uc785\ud558\uac70\ub098, \uad6c\uae00\ud0dc\uadf8\ub9e4\ub2c8\uc800 \ub4f1\uc744 \ud65c\uc6a9\ud558\uc5ec \uc774\ubca4\ud2b8\ub97c \ud2b8\ub798\ud0b9\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"gb-container gb-container-bffee2ca\"><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-kpi%EB%A5%BC-%EB%8B%AC%EC%84%B1%ED%95%98%EA%B8%B0-%EC%9C%84%ED%95%9C-%EC%BA%A0%ED%8E%98%EC%9D%B8-%EB%AA%A9%ED%91%9C-%EC%84%A4%EC%A0%95%ED%95%98%EA%B8%B0\">\ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc804\ub7b5 3. KPI\ub97c \ub2ec\uc131\ud558\uae30 \uc704\ud55c \ucea0\ud398\uc778 \ubaa9\ud45c \uc124\uc815\ud558\uae30<\/h2>\n\n\n\n<p>\ub9c8\ucf00\ud305\uc774 \ucc98\uc74c\uc778 \ud300\uc5d0\uc11c \ub9ce\uc774 \ub193\uce58\ub294 \ubd80\ubd84\uc774 \ubc14\ub85c&nbsp;<strong>\ucea0\ud398\uc778 \ubaa9\ud45c\ub97c \uc62c\ubc14\ub974\uac8c \uc124\uc815<\/strong>\ud558\ub294 \uac83\uc785\ub2c8\ub2e4. \uad11\uace0\ub85c \uc720\uc785\uc740 \uc77c\uc5b4\ub098\uace0 \uc788\ub294\ub370, \uc0dd\uac01\ub9cc\ud07c \ud65c\uc131 \uc720\uc800 \uc218\ub294 \ub298\uc9c0 \uc54a\uac70\ub098 \uc804\ud658\uc774 \ubc1c\uc0dd\ud558\uc9c0 \uc54a\ub294\ub2e4\uba74? \uac00\uc7a5 \uc9c1\uad00\uc801\uc73c\ub85c \uc124\uacc4\ub418\uc5b4\uc788\uace0, \ub9ce\uc774\ub4e4 \uc0ac\uc6a9\ud558\uc2dc\ub294 \uba54\ud0c0 \uad11\uace0\ub85c \ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/4-2-1024x576.png\" alt=\"\" class=\"wp-image-860\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/4-2-1024x576.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/4-2-300x169.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/4-2-768x432.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/4-2-1536x864.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/4-2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-base-color has-text-color\">\uc704\uc640 \uac19\uc774 6\uac00\uc9c0 \ucea0\ud398\uc778 \ubaa9\ud45c \uc911\uc5d0 \uc120\ud0dd\ud560 \uc218 \uc788\ub294\ub370, \uc774 \ubaa9\ud45c\ub97c \uc5b4\ub5bb\uac8c \uc124\uc815\ud558\ub290\ub0d0\uc5d0 \ub530\ub77c \ucea0\ud398\uc778\uc758 \uc131\uacfc\uac00 \uc815\ub9d0 \ub9ce\uc774 \ub2ec\ub77c\uc9d1\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\ucd5c\ub300\ud55c \ub9ce\uc740 \uc0ac\ub78c\uc5d0\uac8c \uc6b0\ub9ac \ube0c\ub79c\ub4dc \ucf58\ud150\uce20\ub97c \ub178\ucd9c\ud574 \uc778\uc9c0\ub3c4\ub97c \ub192\uc774\ub294 \uac83\uc774 \ubaa9\ud45c\ub77c\uba74 &#8216;\uc778\uc9c0\ub3c4&#8217; \ucea0\ud398\uc778\uc744 \uc120\ud0dd\ud558\uc138\uc694. \uac00\uc7a5 \ub0ae\uc740 CPM(1,000\ud68c \ub178\ucd9c \ub2f9 \ube44\uc6a9)\uc5d0 \ub9ce\uc740 \uace0\uac1d\uc5d0\uac8c \ub178\ucd9c\ud574 \uc904 \uac83\uc785\ub2c8\ub2e4. \ucd5c\ub300\ud55c \ub9ce\uc740 \uc0ac\ub78c\ub4e4\uc774 \uc6b0\ub9ac \uad11\uace0\ub97c \ud074\ub9ad\ud558\uc5ec \uc6f9\uc0ac\uc774\ud2b8\uc5d0 \uc720\uc785\ub418\ub294 \uac83\uc774 \ubaa9\ud45c\ub77c\uba74 &#8216;\ud2b8\ub798\ud53d&#8217;\uc744 \uc120\ud0dd\ud558\uc138\uc694. \uc778\uc2a4\ud0c0\uadf8\ub7a8 \ub313\uae00 \uc774\ubca4\ud2b8 \ub4f1\uc744 \uc9c4\ud589\ud558\uba74\uc11c \ucc38\uc5ec\uc790\ub97c \ub298\ub9ac\uace0 \uc2f6\ub2e4\uba74 &#8216;\ucc38\uc5ec&#8217;\ub97c, \ub79c\ub529\ud398\uc774\uc9c0 \uc5c6\uc774 \uace0\uac1d\uc758 \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uace0 \uc2f6\ub2e4\uba74 &#8216;\uc7a0\uc7ac\uace0\uac1d&#8217;\uc744, \uc571 \uc124\uce58 \uc218\ub97c \ub298\ub9ac\uace0 \uc2f6\ub2e4\uba74 &#8216;\uc571 \ud64d\ubcf4&#8217; \ucea0\ud398\uc778\uc744 \uc9c4\ud589\ud558\uc2dc\uba74 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\ud558\uc9c0\ub9cc \uc0ac\uc6a9\uc790\uac00 \uc6b0\ub9ac \uc11c\ube44\uc2a4\uc5d0 \ub4e4\uc5b4\uc640 \ud2b9\uc815 \ud589\ub3d9\uc744 \ud574\uc8fc\uae30\ub97c \uc6d0\ud55c\ub2e4\uba74, \ucea0\ud398\uc778\uc758 KPI \ub2ec\uc131\uc5d0 \uac00\uc7a5 \ub9ce\uc774 \uae30\uc5ec\ud558\ub294 \uac83\uc740 &#8216;\ud310\ub9e4&#8217; \ucea0\ud398\uc778\uc785\ub2c8\ub2e4. \uc774\ub294 \uad6c\ub9e4\/\uacb0\uc81c \uc561\uc158\uc5d0\ub9cc \ud574\ub2f9\ud558\ub294 \ub0b4\uc6a9\uc774 \uc544\ub2d9\ub2c8\ub2e4.&nbsp;<strong>&#8216;\ud310\ub9e4&#8217; \ucea0\ud398\uc778\uc740 \uc6b0\ub9ac\uac00 \uc6d0\ud558\ub294 \ud589\ub3d9\uc744 \uc218\ud589\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc0ac\uc6a9\uc790\uc5d0\uac8c \ub3c4\ub2ec<\/strong>\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\ud310\ub9e4 \ucea0\ud398\uc778\uc5d0\uc11c\ub294&nbsp;<strong>\uc6b0\ub9ac\uac00 \uc0ac\uc6a9\uc790\uc5d0\uac8c \uc720\ub3c4\ud558\uace0 \uc2f6\uc740 \ubaa9\ud45c \ud589\ub3d9\uc774 \ubb34\uc5c7\uc778\uc9c0\ub97c \uc124\uc815<\/strong>\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4. \uba54\ud0c0 \uad11\uace0\ub294 \uc774 \ubaa9\ud45c \ud589\ub3d9\uc744 \uc218\ud589\ud560 \uac00\ub2a5\uc131\uc774 \uac00\uc7a5 \ub192\uc740 \uc0ac\ub78c\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud558\uace0, \ub370\uc774\ud130\uac00 \uc313\uc77c\uc218\ub85d \uadf8 \ud589\ub3d9\uc744 \uc218\ud589\ud55c \uc0ac\ub78c\uacfc \ube44\uc2b7\ud55c \uc0ac\ub78c\uc5d0\uac8c \uad11\uace0\ub97c \ub178\ucd9c\ud558\ub294 \ubc29\uc2dd\uc73c\ub85c \ucd5c\uc801\ud654 \ud569\ub2c8\ub2e4. \uac00\ub839 \ud68c\uc6d0\uac00\uc785\uc774 \ubaa9\ud45c\ub77c\uba74, \ud68c\uc6d0\uac00\uc785 \uc644\ub8cc \ubc84\ud2bc\uc744 \ub204\ub974\uac70\ub098 \uac00\uc785 \uc644\ub8cc \ud398\uc774\uc9c0\uc5d0 \ub3c4\ub2ec\ud588\uc744 \ub54c \ubc1c\uc0dd\ud558\ub294 \uc774\ubca4\ud2b8\ub97c \ucd5c\uc801\ud654 \ubaa9\ud45c\ub85c \uc120\ud0dd\ud558\uc5ec \uc6b4\uc601\ud574\ubcf4\uc138\uc694. \uac00\uc785 \ud6c4 \ud29c\ud1a0\ub9ac\uc5bc\uae4c\uc9c0 \uc644\ub8cc\ud558\ub294 \uc0ac\uc6a9\uc790\ub97c \ub298\ub9ac\ub294 \uac83\uc774 \ubaa9\ud45c\ub77c\uba74, \ud29c\ud1a0\ub9ac\uc5bc \uc644\ub8cc \ud31d\uc5c5\uc774 \ub730 \ub54c \ubc1c\uc0dd\ud558\ub294 \uc774\ubca4\ud2b8\ub97c \ucd5c\uc801\ud654 \ubaa9\ud45c\ub85c \uc124\uc815\ud558\uba74 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/5-2-1024x576.png\" alt=\"\" class=\"wp-image-861\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/5-2-1024x576.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/5-2-300x169.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/5-2-768x432.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/5-2-1536x864.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/5-2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"%25ec%258b%25a4%25ec%25a0%259c-%25ec%2582%25ac%25eb%25a1%2580\" class=\"wp-block-heading\">\uc2e4\uc81c \uc0ac\ub840<\/h3>\n\n\n\n<p class=\"has-base-color has-text-color\">\uc544\ub798\ub294 \ud55c \ube44\uc988\ub2c8\uc2a4\uc5d0\uc11c \ud2b8\ub798\ud53d \ucea0\ud398\uc778\uacfc \ub9e4\ucd9c \ucea0\ud398\uc778\uc73c\ub85c \ub3d9\uc77c \uae30\uac04, \ub3d9\uc77c \ud0c0\uae43, \ub3d9\uc77c \uc18c\uc7ac\ub85c \uad11\uace0\ub97c \ub3cc\ub838\uc744 \ub54c\uc758 \uc131\uacfc\ub97c \ube44\uad50\ud55c \uac83\uc785\ub2c8\ub2e4. \ucea0\ud398\uc778 \ubaa9\ud45c\ub294 \ub9e4\ucd9c\uc774\uace0 &#8216;\uad6c\ub9e4&#8217; \uc774\ubca4\ud2b8\ub97c \uae30\uc900\uc73c\ub85c \ucd5c\uc801\ud654\ud55c \ucea0\ud398\uc778\uc740 \ud2b8\ub798\ud53d \ucea0\ud398\uc778\uc5d0 \ube44\ud558\uba74 CPC(\ub9c1\ud06c \ud074\ub9ad\ub2f9 \ube44\uc6a9)\uac00 \ubb34\ucc99 \ub192\uc544\uc11c 2,800\uc6d0\uc774\ub098 \ub418\uc9c0\ub9cc, \uad6c\ub9e4\ub2f9 \ube44\uc6a9\uc740 \ud2b8\ub798\ud53d \ucea0\ud398\uc778\uc758 1\/3 \uc218\uc900\uc774\uba70 ROAS(\uad11\uace0\ube44 \ub300\ube44 \ub9e4\ucd9c\uc561)\ub3c4 300%\uc5d0 \ub2ec\ud569\ub2c8\ub2e4.&nbsp;<strong>\ucea0\ud398\uc778 \ubaa9\ud45c\ub9cc \ub2e4\ub97c \ubfd0\uc778\ub370 \uc5c4\uccad\ub09c \ucc28\uc774\uc8e0?<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"119\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/6-1024x119.png\" alt=\"\" class=\"wp-image-862\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/6-1024x119.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/6-300x35.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/6-768x89.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/6-1536x179.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/6.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-base-color has-text-color\">\ud37c\ud3ec\uba3c\uc2a4 \ucea0\ud398\uc778\uc758 \uc131\uacfc\ub97c CPC\ub85c\ub9cc \ud310\ub2e8\ud574\uc11c\ub294 \uc548 \ub418\ub294 \ub610 \ud558\ub098\uc758 \uc774\uc720\uc785\ub2c8\ub2e4.&nbsp;<strong>\ucd5c\uc801\ud654 \ubaa9\ud45c\ub97c \uc5b4\ub5bb\uac8c \uc124\uc815\ud558\ub290\ub0d0\uc5d0 \ub530\ub77c, \ud0c0\uae43\uc5d0 \ub3c4\ub2ec\ud558\ub294 \ube44\uc6a9\uc774 \uc62c\ub77c\uac00\uc11c CPC\ub294 \ub192\uc544 \ubcf4\uc774\ub354\ub77c\ub3c4 \uacb0\uad6d \ub354 \ud6a8\uc728\uc801\uc778 \uc804\ud658 \uc131\uacfc\ub97c \ub9cc\ub4e4\uc5b4 \ub0bc \uc218 \uc788\ub294 \uac83<\/strong>\uc785\ub2c8\ub2e4. \uc774\ub97c \uae30\uc5b5\ud558\uace0 \ucea0\ud398\uc778 \ubaa9\ud45c\ub97c \uc801\uc808\ud788 \ud65c\uc6a9\ud558\uba74\uc11c, \uc6b0\ub9ac \ube44\uc988\ub2c8\uc2a4\uac00 \ubaa9\ud45c\ub85c \ud558\ub294 \ucea0\ud398\uc778\uc758 KPI\ub97c \uae30\uc900\uc73c\ub85c \uad11\uace0\ub97c \ucd5c\uc801\ud654\ud55c\ub2e4\uba74 \uac19\uc740 \ube44\uc6a9\uc73c\ub85c\ub3c4 \ub354 \ub9ce\uc740 \uc9c4\uc131 \uace0\uac1d\uc744 \ubaa8\uc73c\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"gb-container gb-container-e991ba38\"><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"%EB%A7%88%EC%B9%98%EB%A9%B0\">\ub9c8\uce58\uba70<\/h2>\n\n\n\n<p class=\"has-base-color has-text-color\">\uc18c\uc911\ud55c \uad11\uace0\ube44\ub97c \ub4e4\uc5ec \ubc11 \ube60\uc9c4 \ub3c5\uc5d0 \ubb3c\uc744 \ubd93\uace0 \uc788\ub294 \ucd08\uae30 \ube44\uc988\ub2c8\uc2a4\ub97c \ub9ce\uc774 \ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uc774 3\uac00\uc9c0\ub9cc \uae30\uc5b5\ud558\uc154\ub3c4 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \ucc98\uc74c \uc2dc\ub3c4\ud558\uace0, \uc131\uacfc\ub97c \ubd84\uc11d\ud558\uc5ec \uc758\uc0ac\uacb0\uc815\uc744 \ub0b4\ub9b4 \ub54c \uce58\uba85\uc801\uc778 \uc2e4\uc218\ub294 \ub9c9\uc744 \uc218 \uc788\uc744 \uac83\uc785\ub2c8\ub2e4. \uc9c4\ud589 \uc911\uc778 \uad11\uace0\uc758 \ud6a8\uc728\uc744 \uac1c\uc120\ud558\uae30 \uc704\ud55c \ubc29\ubc95\uc740 \ub2e4\uc74c \uc544\ud2f0\ud074\uc5d0\uc11c \ub610 \uc804\ud574\ub4dc\ub9ac\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/1point.kr\/\"><img loading=\"lazy\" decoding=\"async\" width=\"3080\" height=\"1664\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/07\/\ub808\ube44_expert_btn-1.png\" alt=\"\" class=\"wp-image-4511\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/07\/\ub808\ube44_expert_btn-1.png 3080w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/07\/\ub808\ube44_expert_btn-1-300x162.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/07\/\ub808\ube44_expert_btn-1-1024x553.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/07\/\ub808\ube44_expert_btn-1-768x415.png 768w, 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