{"id":926,"date":"2023-08-10T13:20:47","date_gmt":"2023-08-10T04:20:47","guid":{"rendered":"https:\/\/1point.kr\/blog\/?p=926"},"modified":"2025-05-15T10:05:36","modified_gmt":"2025-05-15T01:05:36","slug":"marketing-indicators","status":"publish","type":"post","link":"https:\/\/1point.kr\/blog\/insights\/marketing-indicators\/","title":{"rendered":"\uc608\uc2dc\ub85c \uc774\ud574\ud558\ub294 \uae30\ucd08 \ub9c8\ucf00\ud305 \uc6a9\uc5b4 TOP 7"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><em>CPC, CTR, CPA, CVR, CPM, ROAS, AOV<\/em> <strong>&#8230;<\/strong> \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc6a9\uc5b4, \uc774\ud574 \uc5b4\ub824\uc6b0\uc168\uc8e0?<br>\ubc14\ub85c \uc774\ud574\ud558\uace0 \ud65c\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d,  \uc608\uc2dc\uc640 \ud568\uaed8 \uc544\uc8fc \uc27d\uac8c \uc54c\ub824\ub4dc\ub9b4\uac8c\uc694.<\/p>\n\n\n<h2 class=\"simpletoc-title\">\uc21c\uc11c<\/h2>\n<ul class=\"simpletoc-list\">\n<li><a href=\"#%EC%86%8C%EA%B0%9C%ED%95%A0-%EC%A7%80%ED%91%9C\">\uae30\ucd08 \ub9c8\ucf00\ud305 \uc6a9\uc5b4 \uc815\ub9ac &#8211; CPC, CTR, CPA, CVR, CPM, ROAS, AOV<\/a>\n\n<\/li>\n<li><a href=\"#1-cpc\">1. CPC<\/a>\n\n\n<ul><li>\n<a href=\"#%EB%A9%94%ED%83%80-%EB%8C%80%EC%8B%9C%EB%B3%B4%EB%93%9C%EC%97%90-%ED%81%B4%EB%A6%AD-%EC%A2%85%EB%A5%98%EA%B0%80-%EC%97%AC%EB%9F%AC-%EA%B0%9C-%EC%9E%88%EB%8A%94%EB%8D%B0-%EC%96%B4%EB%96%A4-%EC%A7%80%ED%91%9C%EB%A5%BC-%EB%B4%90%EC%95%BC-%ED%95%98%EB%82%98%EC%9A%94\">Q. \uba54\ud0c0 \ub300\uc2dc\ubcf4\ub4dc\uc5d0 \ud074\ub9ad \uc885\ub958\uac00 \uc5ec\ub7ec \uac1c \uc788\ub294\ub370 \uc5b4\ub5a4 \uc9c0\ud45c\ub97c \ubd10\uc57c \ud558\ub098\uc694?<\/a>\n\n<\/li>\n<\/ul>\n<li><a href=\"#2-ctr\">2. CTR<\/a>\n\n<\/li>\n<li><a href=\"#3-cpa\">3. CPA<\/a>\n\n<\/li>\n<li><a href=\"#4-cvr\">4. CVR<\/a>\n\n<\/li>\n<li><a href=\"#5-cpm\">5. CPM<\/a>\n\n<\/li>\n<li><a href=\"#6-roas\">6. ROAS<\/a>\n\n<\/li>\n<li><a href=\"#7-aov\">7. AOV<\/a>\n<\/li><\/ul>\n\n\n<p class=\"has-base-color has-text-color\">\uc548\ub155\ud558\uc138\uc694! 9\ub144 \ucc28 \ucee4\uba38\uc2a4 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud130 \ub370\uc774\uc785\ub2c8\ub2e4.<br><br>\uc6d0\ud3ec\uc778\ud2b8\uc5d0\uc11c\ub3c4 \ubc8c\uc368 9\ubc88\uc9f8 \uad11\uace0\uc8fc\uc640 \ud568\uaed8\ud558\uace0 \uc788\uace0 \ucd5c\uadfc 10\ubc88\uc9f8 \uad11\uace0\uc8fc \ud14c\uc2a4\ud2b8 \uc138\uc158\uc744 \uc9c4\ud589\ud588\uc2b5\ub2c8\ub2e4. \uadf8\ub3d9\uc548 \ud568\uaed8\ud55c \ub300\ubd80\ubd84\uc758 \uad11\uace0\uc8fc \ubd84\ub4e4\uc740 \ub9c8\ucf00\ud130\uac00 \uc544\ub2c8\uae30\uc5d0 \uae30\uc874\uc5d0 \uba54\ud0c0 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud574 \ubd24\ub354\ub77c\ub3c4&nbsp;<strong>\uac01 \uc9c0\ud45c\ub098 \ub370\uc774\ud130\uac00 \uc758\ubbf8\ud558\ub294 \uc778\uc0ac\uc774\ud2b8\ub97c \uc790\uc138\ud788 \uc54c\uc9c0 \ubabb\ud558\uace0 \uacc4\uc2dc\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc558\uc2b5\ub2c8\ub2e4.&nbsp;<\/strong>\uba54\ud0c0 \uad11\uace0\ub97c \ucc98\uc74c \uc9c4\ud589\ud558\ub294 \uacbd\uc6b0\ub3c4 \uc788\uc5c8\uc8e0.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\uadf8\ub798\uc11c \uc624\ub298 \uc544\ud2f0\ud074\uc5d0\uc11c\ub294 \uc2e4\ubb34\uc5d0 \ubc14\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ub9c8\ucf00\ud305 \uc6a9\uc5b4 7\uac00\uc9c0\ub97c \uc815\ub9ac\ud574 \ub4dc\ub9ac\ub824\uace0 \ud569\ub2c8\ub2e4.<strong>&nbsp;\uac01 \uc9c0\ud45c\uc758 \uc815\uc758\uc640 \ud568\uaed8 \uc2e4\ubb34\uc5d0\uc11c \ud574\ub2f9 \uc9c0\ud45c\uac00 \uc4f0\uc774\ub294 \uc608\uc2dc\ub97c \ub4e4\uc5b4 \uc774\ud574\ud558\uae30 \uc27d\uac8c \uc124\uba85\ud574 \ub4dc\ub9b4\uac8c\uc694.<\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\ub2e4\uc18c \ubcf5\uc7a1\ud574 \ubcf4\uc774\ub294 \uc9c0\ud45c\ub4e4\ub3c4 \ud55c \ubc88\ub9cc \uac1c\ub150\uc744 \uc774\ud574\ud574 \ub450\uba74 \uad11\uace0 \uc778\uc0ac\uc774\ud2b8\ub97c \uc27d\uac8c \ud30c\uc545\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.&nbsp;<strong>\ub9c8\ucf00\ud130\uc640\uc758 \uc18c\ud1b5\ub3c4 \uc6d0\ud65c\ud574\uc838 \uc11c\ub85c \uc774\ud574\ub3c4 \ub192\uc740 \uc18c\ud1b5\uc744 \ud1b5\ud574 \uad11\uace0\ub97c \ub514\ubca8\ub86d\ud558\uace0, \uc6d0\ud558\ub294 KPI \ub2ec\uc131\uc744 \ube60\ub974\uac8c \ub2ec\uc131\ud560 \uc218 \uc788\uae30\ub3c4 \ud569\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\ucc98\uc74c\uc774\ub77c\uba74 \ub2e4\uc18c \ub0af\uc124\uace0 \uc5b4\ub824\uc6cc \ubcf4\uc774\ub294 \uac1c\ub150\ub4e4\uc774\uc9c0\ub9cc, \ucda9\ubd84\ud788 \uc2e4\ubb34\uc5d0 \uc801\uc6a9\ud560 \uc218 \uc788\ub3c4\ub85d \uc774\ud574\ud558\uae30 \uc27d\uac8c \uc124\uba85\ud574 \ub4dc\ub9b4 \ud14c\ub2c8 \uc798 \ub530\ub77c\uc640 \uc8fc\uc138\uc694!<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"%EC%86%8C%EA%B0%9C%ED%95%A0-%EC%A7%80%ED%91%9C\">\uae30\ucd08 \ub9c8\ucf00\ud305 \uc6a9\uc5b4 \uc815\ub9ac &#8211; CPC, CTR, CPA, CVR, CPM, ROAS, AOV<\/h2>\n\n\n<p class=\"has-base-color has-text-color\"><em>CPC, CTR, CPA, CVR, CPM, ROAS, AOV<\/em><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\uc9c0\ud45c\uc5d0 \ub300\ud55c \uc815\uc758\uc640 \ud568\uaed8 \uc77c\ubc18\uc801\uc778 \uc0c1\ud669\uc744 \uc608\uc2dc\ub85c \uc124\uba85\ud558\uc600\uace0, \uc774\uc288\uc5d0 \ub530\ub77c \ub2e4\ub978 \ud574\uc11d\uc774 \uac00\ub2a5\ud560 \uc218\ub3c4 \uc788\ub294 \uc810 \ubbf8\ub9ac \uacf5\uc720\ud574 \ub4dc\ub9bd\ub2c8\ub2e4 \ud83d\ude42<\/p>\n\n\n<div class=\"gb-container gb-container-1a70a31e\"><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/1-7-1024x576.png\" alt=\"\uc608\uc2dc\ub85c \uc774\ud574\ud558\ub294 \uae30\ucd08 \ub9c8\ucf00\ud305 \uc6a9\uc5b4 TOP 7\" class=\"wp-image-929\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/1-7-1024x576.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/1-7-300x169.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/1-7-768x432.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/1-7-1536x864.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/1-7.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"1-cpc\">1. CPC<\/h2>\n\n\n<p class=\"has-base-color has-text-color\"><br><strong>Cost Per Click\uc758 \uc57d\uc790\ub85c, 1\ubc88 \ud074\ub9ad\ub2f9 \ube44\uc6a9\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/strong>&nbsp;ROAS, CTR\uacfc \ud568\uaed8 \ub9ce\uc774 \uc0ac\uc6a9\ud558\ub294 \uc6a9\uc5b4 \uc911 \ud558\ub098\uc774\uae30\uc5d0 \uc775\uc219\ud55c \uc9c0\ud45c\uc785\ub2c8\ub2e4. \uc608\uc2dc\ub97c \ub4e4\uc5b4 \uc124\uba85\ud574 \ub4dc\ub9b4\uac8c\uc694.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-base-color has-text-color\" style=\"font-size:19px\"><strong><em>\uc608\uc2dc)<br>CPC\uac00 300\uc6d0\ub300\ub85c \uc804\uc8fc \ub300\ube44 \uac10\uc18c\ud558\uc600\uc2b5\ub2c8\ub2e4.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-base-color has-text-color\">\uc6d0\ud3ec\uc778\ud2b8\ub85c \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305\uc744 \uc9c4\ud589\ud558\uba74 \uc27d\uac8c \uc811\ud560 \uc218 \uc788\ub294 \uc608\uc2dc \ubb38\uc7a5\uc785\ub2c8\ub2e4. CPC\uac00 \uac10\uc18c\ud588\ub2e4 \ud639\uc740 \uc99d\uac00\ud588\ub2e4\ub77c\ub294 \ud45c\ud604\uc744 \ub9ce\uc774 \ubcf4\uc2e4 \uc218 \uc788\uc744 \ud150\ub370\uc694, CPC\uac00 300\uc6d0\uc774 \ub098\uc654\ub2e4\uba74 \uad11\uace0\ube44 300\uc6d0 \uc4f8 \ub54c\ub9c8\ub2e4 \uad11\uace0 \ud074\ub9ad\uc774 1\uac1c \ubc1c\uc0dd\ud588\ub2e4\ub294 \ub73b\uc785\ub2c8\ub2e4.&nbsp;<strong>CPC\uac00 \uc804\uc8fc\ub300\ube44 \uac10\uc18c\ud588\ub2e4\uba74, \uad11\uace0 \ud074\ub9ad\ub2f9 \ube44\uc6a9\uc774 \uac10\uc18c\ud588\uae30\uc5d0 \ub3d9\uc77c\ud55c \uc608\uc0b0\uc744 \uc18c\uc9c4\ud588\uc744 \ub54c \ub354 \ub9ce\uc740 \uc720\uc785\uc774 \ubc1c\uc0dd\ud558\uc5ec \uc131\uacfc\uac00 \uc88b\uc544\uc9d0\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"wp-block-heading has-accent-color has-text-color\" id=\"%EB%A9%94%ED%83%80-%EB%8C%80%EC%8B%9C%EB%B3%B4%EB%93%9C%EC%97%90-%ED%81%B4%EB%A6%AD-%EC%A2%85%EB%A5%98%EA%B0%80-%EC%97%AC%EB%9F%AC-%EA%B0%9C-%EC%9E%88%EB%8A%94%EB%8D%B0-%EC%96%B4%EB%96%A4-%EC%A7%80%ED%91%9C%EB%A5%BC-%EB%B4%90%EC%95%BC-%ED%95%98%EB%82%98%EC%9A%94\">Q. \uba54\ud0c0 \ub300\uc2dc\ubcf4\ub4dc\uc5d0 \ud074\ub9ad \uc885\ub958\uac00 \uc5ec\ub7ec \uac1c \uc788\ub294\ub370 \uc5b4\ub5a4 \uc9c0\ud45c\ub97c \ubd10\uc57c \ud558\ub098\uc694?<\/h3>\n\n\n<p class=\"has-base-color has-text-color\">\uba54\ud0c0 \uc9c0\ud45c \uc911 \ud074\ub9ad \uad00\ub828 \uc9c0\ud45c\uac00 \ud074\ub9ad(\uc804\uccb4), \ub9c1\ud06c \ud074\ub9ad, \uace0\uc720 \ub9c1\ud06c \ud074\ub9ad, \uc544\uc6c3\ubc14\uc6b4\ub4dc \ud074\ub9ad, \uace0\uc720 \uc544\uc6c3\ubc14\uc6b4\ub4dc \ud074\ub9ad \ub4f1 \ub2e4\uc591\ud558\uac8c \ub098\ub258\ub294\ub370\uc694,\u00a0<strong>\uc77c\ubc18\uc801\uc73c\ub85c \uad11\uace0 \ub9c1\ud06c\ub97c \ud074\ub9ad\ud588\uc744 \ub54c \ub79c\ub529 \ud398\uc774\uc9c0\ub85c \uc5f0\uacb0\ud558\ub294 \uacbd\uc6b0 \u2018\ub9c1\ud06c \ud074\ub9ad\u2019 \uad00\ub828 \uc9c0\ud45c\ub97c \ud655\uc778\ud558\uc2dc\uba74 \ub429\ub2c8\ub2e4.<\/strong>\u00a0\ud074\ub9ad(\uc804\uccb4) \uc9c0\ud45c\uc758 \uacbd\uc6b0 \uc88b\uc544\uc694, \uc800\uc7a5 \ub4f1\uc758 \ud074\ub9ad\uc218\ub3c4 \ubaa8\ub450 \ud3ec\ud568\ub418\ubbc0\ub85c \uad11\uace0 \ub9e4\ub825\ub3c4\uc815\ub3c4\ub294 \ud310\ub2e8\ud558\uae30\uc5d4 \uc88b\uc2b5\ub2c8\ub2e4. \ud558\uc9c0\ub9cc \uc0c1\uac70\ub798 \uad11\uace0 \ub300\ubd80\ubd84\uc774 \uc790\uc0ac\ubb3c \uc720\uc785\uc5d0 \ub300\ud55c \ubc18\uc751\uc744 \ubcf4\uae30 \uc704\ud568\uc774\ubbc0\ub85c \ub9c1\ud06c\ud074\ub9ad\uc73c\ub85c \uc9c0\ud45c\ub97c \ud655\uc778\ud574 \uc8fc\uc2dc\uba74 \ub429\ub2c8\ub2e4. \uace0\uc720 \ub9c1\ud06c \ud074\ub9ad, \uace0\uc720 \uc544\uc6c3\ubc14\uc6b4\ub4dc \ud074\ub9ad\ucc98\ub7fc \u2018\uace0\uc720\u2019 \uac00 \ub4e4\uc5b4\uac08 \uacbd\uc6b0 \ubc1c\uc0dd\ud55c \ud589\ub3d9 \uc218\uac00 \uc544\ub2cc \ud589\ub3d9\uc744 \ucde8\ud55c \uc0ac\ub78c \uc218\ub97c \uc9d1\uacc4\ud558\ub294 \ubd80\ubd84 \ucc38\uace0\ud574\uc8fc\uc138\uc694.<br>\uc544\uc6c3\ubc14\uc6b4\ub4dc \ud074\ub9ad\uacfc\uc758 \ucc28\uc774\uac00 \uad81\uae08\ud558\ub2e4\uba74\u00a0<a href=\"https:\/\/www.facebook.com\/business\/help\/102928543574299?id=354406972049255&amp;helpref=faq_content\" target=\"_blank\" rel=\"noopener\">\uc5ec\uae30<\/a>\ub97c \ucc38\uace0\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc2e4 \uc218 \uc788\uc5b4\uc694.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\ucc38\uace0\ub85c \uba54\ud0c0 \ub300\uc2dc\ubcf4\ub4dc \uc124\uc815(\uc5f4 \ub9de\ucda4 \uc124\uc815) \uad00\ub828 \ub0b4\uc6a9\uc740 <a href=\"https:\/\/1point.kr\/blog\/insights\/marketing_indicators\/?utm_source=inbound&amp;utm_medium=nextarticle\" data-type=\"link\" data-id=\"https:\/\/1point.kr\/blog\/insights\/marketing_indicators\/?utm_source=inbound&amp;utm_medium=nextarticle\">\ub2e4\uc74c \uc544\ud2f0\ud074<\/a>\uc5d0\uc11c \uc18c\uac1c\ud574 \ub4dc\ub9b4 \uc608\uc815\uc785\ub2c8\ub2e4 \ud83d\ude42<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"2-ctr\">2. CTR<\/h2>\n\n\n<p class=\"has-base-color has-text-color\"><br><strong>Click Through Rate\uc758 \uc57d\uc790\ub85c, \ud074\ub9ad\ub960\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/strong>&nbsp;\uad11\uace0 \ub178\ucd9c \ub300\ube44 \uc720\uc800\uac00 \ud074\ub9ad\ud55c \ube44\uc728\uc774\uba70 \uacc4\uc0b0\ubc95\uc740 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-accent-color has-text-color\"><strong>CTR = (\ud074\ub9ad \uc218\/\ub178\ucd9c\ub41c \ud69f\uc218) x 100<\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\uc774\ud574\ud558\uae30 \uc27d\uac8c \uc608\uc2dc\ub85c CTR\uc774 10%\ub77c\uba74, \uad11\uace0\ub97c \ubcf8 100\uba85 \uc911 10\uba85\uc774 \ud074\ub9ad\ud588\ub2e4\ub294 \uc758\ubbf8\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-base-color has-text-color\" style=\"font-size:19px\"><strong><em>\uc608\uc2dc)<br>8\uc6d4 \uad6c\ub9e4 \uc804\ud658 \ucea0\ud398\uc778 CTR\uc774 \ucd5c\uadfc 2\uc8fc \uc0ac\uc774 5.3%\uc5d0\uc11c 2.9%\uae4c\uc9c0 \uac10\uc18c\ud588\uc2b5\ub2c8\ub2e4. \uae30\uc874\uc5d0 \uc131\uacfc\uac00 \uc88b\uc558\ub358 \uc18c\uc7ac\ub294 A \uc18c\uc7ac\uc600\uae30\uc5d0, \ud574\ub2f9 \uc18c\uc7ac\uc5d0\uc11c \uac15\uc870\ud588\ub358 \ubd80\ubd84\uc744 \ub514\ubca8\ub86d\ud558\uc5ec \uc2e0\uaddc \uc18c\uc7ac \ucd94\uac00\ud574 \ubcf4\ub294 \ubd80\ubd84 \uc81c\uc548\ud574 \ub4dc\ub9bd\ub2c8\ub2e4.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-base-color has-text-color\">\ub9cc\uc57d \uad11\uace0\ub97c \ucc98\uc74c \uc138\ud305\ud588\uc744 \ub54c CTR\uc774 5%\ub300\uc600\ub294\ub370 \ucd5c\uc801\ud654\ub418\uba74\uc11c 2%\ub300\ub85c \uac10\uc18c\ud588\ub2e4\uba74, \uad11\uace0\uac00 \ub178\ucd9c\ub418\uc5c8\uc744 \ub54c \ud074\ub9ad\ud558\ub294 \ud69f\uc218\uac00 \uc904\uc5b4\ub4e4\uc5c8\uc73c\ubbc0\ub85c \ub354 \ub9e4\ub825\uc801\uc778 \uad11\uace0\ub85c \uad50\uccb4\ud574 \ubcfc \ud544\uc694\uac00 \uc788\uc2b5\ub2c8\ub2e4. \uc774\ub54c&nbsp;<strong>\uae30\uc874\uc5d0 \uc131\uacfc\ub97c \ub0c8\uc5c8\ub358 \uc18c\uc7ac\ub97c \ucc38\uace0\ud558\uc5ec \ube60\ub974\uac8c \ub514\ubca8\ub86d\ud558\uc5ec \uc131\uacfc\ub97c \uac1c\uc120\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\"><strong>\uc77c\ubc18\uc801\uc73c\ub85c CTR\uc774 \ub192\uc740 \uad11\uace0\uac00 \uc88b\ub2e4\uace0 \ud310\ub2e8\ud558\uc9c0\ub9cc, \ubb34\uc870\uac74 \ud0c0\uac9f\uc744 \ub113\ud788\uace0 \uc790\uadf9\uc801\uc778 \uce74\ud53c\uc640 \uc774\ubbf8\uc9c0\ub97c \ud65c\uc6a9\ud558\uc5ec CTR\uc744 \ub192\uc774\ub294 \uac83\uc774 \uc88b\uc740 \ubc29\ubc95\uc740 \uc544\ub2d9\ub2c8\ub2e4.&nbsp;<\/strong>CTR\uc774 \ub192\uace0 CPC\uac00 \ub0ae\uac8c \ud6a8\uc728\uc801\uc778 \uc9c0\ud45c\uac00 \ub098\uc624\ub354\ub77c\ub3c4, 20\u00b730 \uc5ec\uc131 \ud0c0\uac9f\uc758 \uc81c\ud488\uc774 40\u00b750 \ub0a8\uc131\uc758 \ud074\ub9ad\uc744 \ubc1b\uc544\ubd24\uc790 \uad6c\ub9e4 \uc804\ud658\uae4c\uc9c0 \uc77c\uc5b4\ub0a0 \ud655\ub960\uc740 \uc801\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uc18c\uc7ac \uc804\ubc18 \uc9c0\ud45c\ub97c \uad00\ub9ac\ud558\ub418 \uc6b0\ub9ac \uc81c\ud488 \ud0c0\uac9f\uacfc \ub531 \ub9de\ub294 \ud06c\ub9ac\uc5d0\uc774\ud2f0\ube0c\ub97c \ud65c\uc6a9\ud558\uc5ec \uad6c\ub9e4 \uc804\ud658\uc728\uae4c\uc9c0 \ub192\uc774\ub294 \ubd80\ubd84\ub3c4 \uac04\uacfc\ud574\uc11c\ub294 \uc548 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/2-9-1024x576.png\" alt=\"\uc608\uc2dc\ub85c \uc774\ud574\ud558\ub294 \uae30\ucd08 \ub9c8\ucf00\ud305 \uc6a9\uc5b4 TOP 7\" class=\"wp-image-930\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/2-9-1024x576.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/2-9-300x169.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/2-9-768x432.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/2-9-1536x864.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/2-9.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"3-cpa\">3. CPA<\/h2>\n\n\n<p class=\"has-base-color has-text-color\"><br><strong>Cost Per Action \ud639\uc740 Cost Per Acquisition\uc758 \uc57d\uc790\ub85c \uc561\uc158 \ub2f9 \ube44\uc6a9\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.&nbsp;<\/strong>\uc77c\ubc18\uc801\uc73c\ub85c \uad11\uace0 \ubaa9\ud45c\uac00 \u2018\uad6c\ub9e4 \uc804\ud658\u2019\uc774\uae30 \ub54c\ubb38\uc5d0 \uad6c\ub9e4 \uc804\ud658\ub2f9 \ube44\uc6a9\uc73c\ub85c \uc774\ud574\ud558\uc2dc\uba74 \ub429\ub2c8\ub2e4. \uc27d\uac8c 1\uac74\uc758 \uad6c\ub9e4\uac00 \uc77c\uc5b4\ub098\uae30\uae4c\uc9c0 \uc18c\uc9c4\ub418\ub294 \uae08\uc561\uc744 \ub9d0\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-base-color has-text-color\" style=\"font-size:19px\"><strong><em>\uc608\uc2dc)<br>CPA\ub294 3\ub9cc \uc6d0\ub300\ub85c \uc801\uc815\uc218\uc900\uc73c\ub85c \ud615\uc131\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-base-color has-text-color\">\uad11\uace0\ube44\ub97c 30\ub9cc \uc6d0 \uc18c\uc9c4\ud558\uc5ec 10\uac74\uc758 \uad6c\ub9e4\uac00 \ubc1c\uc0dd\ud588\ub2e4\uba74 CPA\ub294 3\ub9cc \uc6d0\uc774 \ub429\ub2c8\ub2e4.<strong>&nbsp;\uc77c\ubc18\uc801\uc73c\ub85c CPA\uac00 \ub0ae\uc744\uc218\ub85d \ud6a8\uc728\uc774 \uc88b\uc740 \uad11\uace0<\/strong>\uc774\uae30\uc5d0, \uc5ec\ub7ec \uc9c0\ud45c\uc640 \ud568\uaed8 CPA\uac00 \ub0ae\uc740 \uc18c\uc7ac\uc758 \ud2b9\uc9d5\uc744 \ubf51\uc544 \uc778\uc0ac\uc774\ud2b8\ub97c \ubd84\uc11d\ud574 \ubcf4\uba74 \uc2e0\uaddc \uad11\uace0 \uc9c4\ud589 \uc2dc \ub3c4\uc6c0\uc774 \ub9ce\uc774 \ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"4-cvr\">4. CVR<\/h2>\n\n\n<p class=\"has-base-color has-text-color\"><br><strong>Conversion Rate\uc758 \uc57d\uc790\ub85c, \ud074\ub9ad \uc218 \ub300\ube44 \uc804\ud658(\uad6c\ub9e4)\ub41c \ube44\uc728, \uad6c\ub9e4 \uc804\ud658\uc728\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.&nbsp;<\/strong>\ud074\ub9ad\uc744 \ud1b5\ud574 \uc720\uc785\ub41c \uc720\uc800 \ub300\ube44 \uc5bc\ub9c8\ub098 \ub9ce\uc740 \uad6c\ub9e4 \uc804\ud658\uc774 \ubc1c\uc0dd\ud588\ub294\uc9c0 \ud655\uc778\ud558\ub294 \uc9c0\ud45c\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-base-color has-text-color\" style=\"font-size:19px\"><strong><em>\uc608\uc2dc)<br>CVR\uc740 3%\ub300\ub85c \uc804\uc8fc \ub300\ube44 \uc18c\ud3ed \uc0c1\uc2b9\ud588\uc2b5\ub2c8\ub2e4.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-base-color has-text-color\">\uc608\ub97c \ub4e4\uc5b4 1,000\uba85\uc774 \uad11\uace0 \ud074\ub9ad\ud588\uace0 30\uba85\uc774 \uad6c\ub9e4\ud588\ub2e4\uba74 CVR\uc740 3%\uac00 \ub429\ub2c8\ub2e4.&nbsp;<strong>\uc804\uc8fc \ub300\ube44 CVR\uc774 \uc0c1\uc2b9\ud588\ub2e4\ub294 \uc758\uacac\uc740 \uc804\uc8fc \ub300\ube44 \uc720\uc785\ub41c \uc720\uc800\uc5d0\uc11c \uad6c\ub9e4\uae4c\uc9c0 \uc774\uc5b4\uc9c4 \uc720\uc800 \ube44\uc728\uc774 \uc99d\uac00\ud588\ub2e4\ub294 \ub73b\uc785\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"5-cpm\">5. CPM<\/h2>\n\n\n<p class=\"has-base-color has-text-color\"><br><strong>Cost Per Mille\uc758 \uc57d\uc790\ub85c, 1,000\ud68c \uad11\uace0\ub97c \ub178\ucd9c\ud558\ub294\ub370 \uc18c\uc694\ub418\ub294 \ube44\uc6a9\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-base-color has-text-color\" style=\"font-size:19px\"><strong><em>\uc608\uc2dc)<br>\ube14\ub799\ud504\ub77c\uc774\ub370\uc774 \uc2dc\uc98c\uc744 \uc55e\ub450\uace0 \uad11\uace0 \uacbd\uc7c1\uc774 \uc2ec\ud654\ub418\uace0 \uc788\uc2b5\ub2c8\ub2e4.<br>CPM\uc774 \ud3c9\uc18c \ub300\ube44 2\ubc30 \uc774\uc0c1 \uc62c\ub77c\uac10\uc5d0 \ub530\ub77c \uc774\ubc88 \uc138\uc77c \uc18c\uc7ac\ub294 \ub9ac\ud0c0\uac8c\ud305 \ucea0\ud398\uc778\uc73c\ub85c \uc81c\uc548\ud569\ub2c8\ub2e4.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-base-color has-text-color\">\uc77c\ubc18\uc801\uc73c\ub85c \uad6c\ub9e4 \uc804\ud658 \ubaa9\ud45c \uad11\uace0\ub97c \uc9d1\ud589\ud560 \uacbd\uc6b0, \ub9c1\ud06c \ud074\ub9ad \ubaa9\uc801\uc758 \ud2b8\ub798\ud53d \ucea0\ud398\uc778\uc774\ub098 \ub178\ucd9c \ubaa9\uc801\uc758 \ub3c4\ub2ec\ucea0\ud398\uc778\ubcf4\ub2e4 CPM\uc774 \ube44\uc309\ub2c8\ub2e4.<strong>&nbsp;<\/strong>\ub530\ub77c\uc11c&nbsp;<strong>\uad6c\ub9e4 \uc804\ud658 \ucea0\ud398\uc778\ub9cc \uc9d1\ud589\ud558\uc2dc\uae30\ubcf4\ub2e4\ub294 \uc18c\uc561\uc73c\ub85c CPM\uc774 \ub0ae\uc740 \ucea0\ud398\uc778\uc744 \ud568\uaed8 \ub77c\uc774\ube0c \ud558\uae38 \uad8c\uc7a5<\/strong>\ub4dc\ub9ac\uace0 \uc788\uc2b5\ub2c8\ub2e4. \ub610\ud55c, \uad11\uace0 \uacbd\uc7c1\uc774 \uc2ec\ud654\ud558\ub294 \ub300\ub300\uc801\uc778 \uc138\uc77c \uc2dc\uc98c\uc5d0\ub294 \ud3c9\uc18c \uad11\uace0\ub97c \uc9d1\ud589\ud558\uc9c0 \uc54a\ub294 \ube0c\ub79c\ub4dc\ub4e4\ub3c4 \uad11\uace0\ub97c \uc801\uadf9\uc801\uc73c\ub85c \ub77c\uc774\ube0c\ud558\ub294 \uae30\uac04\uc774\uae30\uc5d0 \ud574\ub2f9 \uae30\uac04\uc5d0\ub294 CPM\uc774 \uad49\uc7a5\ud788 \ub192\uc544\uc9c0\ub294 \uacbd\ud5a5\uc744 \ubcf4\uc785\ub2c8\ub2e4.&nbsp;<strong>\uc774 \uc2dc\uae30\uc5d0\ub294 \uae30\uc874\uc5d0 \ubaa8\uc544\ub193\uc740 \ubaa8\uc218\ub97c \ud65c\uc6a9\ud55c \ub9ac\ud0c0\uac8c\ud305 \uad11\uace0\ub97c \uc81c\uc548\ud558\uace0 \uc788\uc73c\uba70, \uadf8 \uc55e\uc5d0 \ubbf8\ub9ac \ud004\ub9ac\ud2f0 \ub192\uc740 \ubaa8\uc218\ub97c \uc313\uc544\ub450\ub294 \uc791\uc5c5\uc744 \uc9c4\ud589\ud558\ub294 \ubc29\ud5a5\uc744 \ucd94\ucc9c\ud574 \ub4dc\ub9bd\ub2c8\ub2e4.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/3-5-1024x576.png\" alt=\"\" class=\"wp-image-931\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/3-5-1024x576.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/3-5-300x169.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/3-5-768x432.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/3-5-1536x864.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/3-5.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"6-roas\">6. ROAS<\/h2>\n\n\n<p class=\"has-base-color has-text-color\"><br>\ub300\ubd80\ubd84 \uc0c1\uac70\ub798\ub97c \uc6b4\uc601\ud558\ub294 \uad11\uace0\uc8fc\ubd84\ub4e4\uc774 \uac00\uc7a5 \uc911\uc694\ud558\uac8c \uc0dd\uac01\ud558\ub294 \uc9c0\ud45c\uc774\uc9c0\uc694. Return On Advertising Spend\uc758 \uc57d\uc790\ub85c, \uc18c\uc9c4\ud55c \uad11\uace0\ube44\uc5d0 \ub300\ud55c \ub9e4\ucd9c \ube44\uc728\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\uc77c\ubc18\uc801\uc778 \uacc4\uc0b0 \ubc29\ubc95\uc740 \uc544\ub798\uc640 \uac19\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-accent-color has-text-color\"><strong>ROAS = \uad11\uace0\uc5d0 \ub530\ub978 \ub9e4\ucd9c \u00f7 \uad11\uace0\ube44 x 100<\/strong><\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">ROAS\uac00 \ub192\uc73c\uba74 \uad11\uace0\ube44 \ub300\ube44 \ub9ce\uc740 \uc218\uc775\uc744 \uc5bb\uc5c8\ub2e4\ub294 \ub73b\uc774\uace0, \ubc18\ub300\ub85c ROAS\uac00 \ub0ae\uc73c\uba74 \uad11\uace0\ube44 \ub300\ube44 \ub0ae\uc740 \uc218\uc775\uc744 \uc5bb\uc5c8\ub2e4\ub294 \ub73b\uc785\ub2c8\ub2e4. \ub530\ub77c\uc11c ROAS\ub294&nbsp;<strong>\uad6c\ub9e4\uc804\ud658 \ubaa9\uc801\uc758 \uad11\uace0\ub97c \ub77c\uc774\ube0c \ud558\ub294 \ucee4\uba38\uc2a4\uc5d0\uc11c \uac00\uc7a5 \uba54\uc778\uc73c\ub85c \uc2e0\uacbd \uc368\uc57c \ud560 \uc9c0\ud45c<\/strong>\uc785\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-base-color has-text-color\" style=\"font-size:19px\"><strong><em>\uc608\uc2dc)<br>\uc774\ubc88 \uc8fc\ub3c4 \uc9c0\ub09c\uc8fc\uc640 \ub3d9\uc77c\ud55c \uad11\uace0\ube44 \uc18c\uc9c4\ud558\uc600\uace0<br>ROAS\ub294 330%\ub85c \uc9c0\ub09c\uc8fc \ub300\ube44 \uc18c\ud3ed \uc0c1\ud5a5\ub418\uc5c8\uc2b5\ub2c8\ub2e4.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-base-color has-text-color\">\uad11\uace0\ube44\ub97c 100\ub9cc \uc6d0 \uc368\uc11c \ub9e4\ucd9c\uc774 300\ub9cc \uc6d0 \ubc1c\uc0dd\ud588\ub2e4\uba74 ROAS\ub294 300%\uac00 \ub429\ub2c8\ub2e4.<br>\ucc38\uace0\ub85c \uba54\ud0c0 \uad6c\ub9e4 ROAS \uc9c0\ud45c\ub294 \uacc4\uc0b0\uc5d0\uc11c x100\uc774 \ube60\uc838\uc11c 3.0 \uc73c\ub85c \ud45c\uae30\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"7-aov\">7. AOV<\/h2>\n\n\n<p class=\"has-base-color has-text-color\"><br><strong>Average Order Value\uc758 \uc57d\uc790\ub85c \uac1d\ub2e8\uac00\ub97c \uc758\ubbf8\ud569\ub2c8\ub2e4.&nbsp;<\/strong>\uc131\uacfc \ud30c\uc545\uc5d0 \uc788\uc5b4\uc11c ROAS \ub9cc\ud07c\uc774\ub098 \uc911\uc694\ud55c \uc9c0\ud45c\ub294 \ubc14\ub85c AOV\uc785\ub2c8\ub2e4. \uad11\uace0\ub97c \ud1b5\ud55c \ub9e4\ucd9c\uc774 300\ub9cc \uc6d0 \ubc1c\uc0dd\ud588\uace0 \uad6c\ub9e4\uac00 100\uac74\uc774\uc5c8\ub2e4\uba74 AOV\ub294 3\ub9cc \uc6d0, \uc989 1\uac74 \uad6c\ub9e4\ub2f9 \ubc1c\uc0dd\ud55c \ub9e4\ucd9c\uc774 3\ub9cc \uc6d0\uc774\ub77c\ub294 \ub73b\uc785\ub2c8\ub2e4. AOV \uc9c0\ud45c\uac00 \uc911\uc694\ud55c \uc774\uc720\ub97c \uc544\ub798 \uc608\uc2dc\ub85c \ud568\uaed8 \uc0b4\ud3b4\ubcf4\uaca0\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-base-color has-text-color\" style=\"font-size:19px\"><strong><em>\uc608\uc2dc)<br>CPC, CTR \uc131\uacfc\ub294 \uc6b0\uc218\ud558\ub098 AOV\uac00 \ub0ae\uc544 \ucea0\ud398\uc778 ROAS\uac00 \ub0ae\uc740 \uc0c1\ud669\uc785\ub2c8\ub2e4.<br>\uc774\uc5d0 \ub530\ub77c AOV\ub97c \ub192\uc77c \uc218 \uc788\ub294 \ud504\ub85c\ubaa8\uc158\uc774\ub098 \uc81c\ud488 \uad50\uccb4\ub97c \uc81c\uc548\ud569\ub2c8\ub2e4.<\/em><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-base-color has-text-color\">\uc704\uc758 \uc608\uc2dc\uc5d0\uc11c\ucc98\ub7fc&nbsp;<strong>CPC, CTR \ub4f1 \uad11\uace0 \uc804\ubc18 \uc131\uacfc\uac00 \uc88b\uc544 \ubcf4\uc774\uc9c0\ub9cc ROAS \uac00 \uc544\uc26c\uc6b4 \uc0c1\ud669\uc774\ub77c\uba74 AOV\ub97c \uc0b4\ud3b4\ubcf4\uc544\uc57c \ud569\ub2c8\ub2e4.&nbsp;<\/strong>\uad6c\ub9e4\ub2f9 \uac1d\ub2e8\uac00\uac00 2\ubc30 \ub192\uc544\uc9c4\ub2e4\uba74 \ub3d9\uc77c\ud55c \uad11\uace0\ube44 \ub300\ube44 \ub9e4\ucd9c\uc561\uc774 2\ubc30 \uc624\ub974\uae30 \ub54c\ubb38\uc5d0 ROAS \ub3c4 2\ubc30 \ub192\uc544\uc9c0\uae30 \ub54c\ubb38\uc785\ub2c8\ub2e4. \uac1d\ub2e8\uac00\ub97c \ub354 \ub192\uc774\uae30 \uc704\ud55c \ubc29\ubc95\uc73c\ub85c\ub294, 1+1 \ud504\ub85c\ubaa8\uc158\uc774\ub098 \ud2b9\uc815 \uae08\uc561 \uc774\uc0c1 \uc0ac\uc740\ud488 \uc99d\uc815, \ubb34\ub8cc\ubc30\uc1a1 \uc774\ubca4\ud2b8 \ub4f1\uc744 \uace0\ubbfc\ud574 \ubcfc \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n\n\n<div class=\"gb-container gb-container-561d3747\"><\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-base-color has-text-color\">\uc790, \uc774\ub807\uac8c \ub9c8\ucf00\ud305 \ub370\uc774\ud130\ub97c \ubd84\uc11d\ud560 \ub54c \uc54c\uc544\ub450\uba74 \uc88b\uc740 \uae30\ucd08 \ub9c8\ucf00\ud305 \uc6a9\uc5b4 7\uac00\uc9c0\ub97c \ud568\uaed8 \uc54c\uc544\ubcf4\uc558\uc2b5\ub2c8\ub2e4. \uc2e4\uc9c8\uc801\uc778 \uc608\uc2dc\ub3c4 \ud568\uaed8 \ub4e4\uc5c8\uae30\uc5d0 \uc815\uc758\ub9cc \uc124\uba85\ud574 \ub4dc\ub9ac\ub294 \uacbd\uc6b0\ubcf4\ub2e4 \uc774\ud574\ud558\uae30 \uc26c\uc6b0\uc168\uc744 \uac83\uc73c\ub85c \uc608\uc0c1\ub429\ub2c8\ub2e4.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color\">\ub2e4\uc74c \uce7c\ub7fc\uc5d0\uc11c\ub294 \uc774 \uc9c0\ud45c\ub4e4\uc744 \ud65c\uc6a9\ud558\uc5ec&nbsp;<strong>\uba54\ud0c0 \uad11\uace0 \uad00\ub9ac\uc790\uc5d0\uc11c \ub370\uc774\ud130\ub97c \ubcf4\uae30 \uc27d\uac8c \uc138\ud305\ud558\ub294 \ubc29\ubc95<\/strong>\uc5d0 \ub300\ud574 \uc54c\ub824\ub4dc\ub9ac\ub3c4\ub85d \ud558\uaca0\uc2b5\ub2c8\ub2e4. \uac10\uc0ac\ud569\ub2c8\ub2e4.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/1point.kr\/\"><img loading=\"lazy\" decoding=\"async\" width=\"3097\" height=\"1664\" src=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/\ub370\uc774_expert_btn-1.png\" alt=\"\" class=\"wp-image-4505\" title=\"\" srcset=\"https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/\ub370\uc774_expert_btn-1.png 3097w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/\ub370\uc774_expert_btn-1-300x161.png 300w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/\ub370\uc774_expert_btn-1-1024x550.png 1024w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/\ub370\uc774_expert_btn-1-768x413.png 768w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/\ub370\uc774_expert_btn-1-1536x825.png 1536w, https:\/\/1point.kr\/blog\/wp-content\/uploads\/2023\/08\/\ub370\uc774_expert_btn-1-2048x1100.png 2048w\" sizes=\"auto, (max-width: 3097px) 100vw, 3097px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\uc2e4\ubb34\uc5d0\uc11c \ubc14\ub85c \ud65c\uc6a9\ud560 \uc218 \uc788\ub294 \ud37c\ud3ec\uba3c\uc2a4 \ub9c8\ucf00\ud305 \uc6a9\uc5b4\ub97c \ubc30\uc6cc\ubcf4\uc138\uc694.<\/p>\n","protected":false},"author":1,"featured_media":1716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insights","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-33"],"_links":{"self":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/comments?post=926"}],"version-history":[{"count":16,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/926\/revisions"}],"predecessor-version":[{"id":5442,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/posts\/926\/revisions\/5442"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media\/1716"}],"wp:attachment":[{"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/media?parent=926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/categories?post=926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1point.kr\/blog\/wp-json\/wp\/v2\/tags?post=926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}